[4:14] There we go. Okay. Testing. Yeah.
>> Okay.
[4:19] » Welcome to the tourism advisory
committee meeting. It's August 19th. We
[4:23] are starting at right at 2 p.m.
>> I want to welcome everybody. to do a
[4:28] roll call.
>> Keith Chamber,
[4:31] » Linda Whis,
[4:36] » Christy P
>> and Vesty
[4:40] » and Satie Mercer
and two other guests, Dave Mercer and
[4:45] Finn Mercer. Okay. Uh, review of the
minutes. Has everybody had an
[4:49] opportunity to review the minutes?
And if so, may I have a motion?
[4:57] Okay.
Second,
[5:01] » second by Keith. All in favor?
>> All those. Thank you very much.
[5:07] Financial review.
>> Before we go to there, I will say about
[5:11] the minutes, you might notice that
they're getting more matterof fact and
[5:15] less
descriptive
[5:19] » and that's because we record everything.
Okay. And so this point like dictating
[5:23] everything out. I think the city of
meetings are kind of moving away from
[5:27] having to do that just it's it's
strictly what were the votes what was
[5:31] you know what was discussed if you want
details you can watch videos so I think
[5:36] that's the way it should be
>> yeah financial review I have um some
[5:42] financial reports from the city but
again
[5:46] it's leg we're mostly looking at May
stuff here um so um
[5:54] that's Just because this is what city
council has voted on in their packets
[5:59] recently which are transcribed here for
you.
[6:01] » Can you just talk about which page
you're on?
[6:05] » Reports are I should put page numbers
on.
[6:17] » So [clears throat]
I can go through these or you could ask
[6:21] me questions about them if you'd like.
whatever depends on how you like to do
[6:25] it. These b these bills are all paid
already. So, you know, it's kind of up
[6:29] to you and what your is
[6:37] » what's Lookout.
>> Lookout is our creative uh agency that
[6:41] does development of our ads.
>> Okay.
[6:44] » So, our print ads mostly, but lots of
digital ads as well. So, on this one, we
[6:49] have creative development February
through June.
[6:54] Most of that work took place in
February, March, April around, but
[7:00] this closed off the fiscal year.
>> So, we missed a payment for the weather
[7:03] camp.
>> We did miss a payment for the weather
[7:06] camp.
>> Well, we missed it until we paid in May.
[7:11] » I mean, it's a big difference.
[laughter] I mean, quite a few months.
[7:14] I'm like, I'm surprised we didn't catch
it earlier.
[7:17] » Yeah. So, we we caught it in May, but
>> Yeah. I know it's a good thing. But
[7:22] » yeah,
>> it's weird. Billing is strange because
[7:27] especially large companies
>> like broadcast companies and stuff,
[7:31] they'll send us a bill
>> or they'll send it to city hall or
[7:35] they'll mail it and it's just like
floats around sometimes and gets lost
[7:38] and I think part of this is the reason
why
[7:42] um we build our own kind of parallel
finance system to city hall so that we
[7:47] can keep track of what we've allocated,
what we expect and what we're actually
[7:50] seeing. Then we can locate it kind of
like this. This is from October.
[7:55] » That's why I said it to such a long
time. Almost a year that they realized
[7:58] they didn't get
>> No. No. October to May. So it's about
[8:01] half a year.
>> Only 58 bucks for office coffee. That's
[8:04] a bargain.
>> I know. We would have shot where you
[8:07] shop. [laughter]
>> Columbia River coffee.
[8:10] You can buy them in bulk.
>> That's per cup.
[8:13] » Yeah.
>> It's about two months worthy coffee.
[8:17] » That's good.
>> Yeah.
[8:19] » Delicious. You got to do the work and we
pour our own coffee, but
[8:23] » [laughter]
>> as if you'd have it any other way.
[8:30] » I don't know. I'm not aware. What is C?
What seaside condo association?
[8:35] » Yeah, I knew it.
[8:41] » You're truly on the tack now.
>> Yes.
[8:43] » Okay. So um a long time ago when the
world mark was built there was an
[8:48] agreement reached where the city would
assume the uh responsibility for power
[8:54] for the lower two levels the public
parking levels of the world parking
[8:57] garage and the equivalent of two units
for some reason
[9:04] » that exists in a contract somewhere that
was signed when I was you know 19
[9:11] » that's how you think you like
[clears throat] not their little hotel
[9:15] units or what those down
>> that's where they set the value
[9:18] » that's the value of what they gave us
basically
[9:21] » so every month we pay up it's it's
assigned to us because a lot of the bed
[9:25] tax comes through our department
>> that's not so true anymore now that we
[9:30] have a tourism uh activity fund that
Zach and Spencer set up but when Mark
[9:35] was doing the budget it always brought
it through us and so that's a historical
[9:39] just remnant where we still pay that
through this budget
[9:43] We pay that every month or
>> every month.
[9:47] » Just two
>> for those for all those parking spots.
[9:49] » It's for public parking.
>> It's for public parking. We don't
[9:52] actually get the units.
>> Okay. Just parking.
[9:56] » Okay. Good to know.
>> The homeless get the units
[10:01] » and it's like a lease of those parking
>> so they can be revoked at some point.
[10:06] » I hope they do honestly. [clears throat]
[10:11] Yeah, it's it's an interesting thing and
and for a long time there was all these
[10:15] things where that number would fluctuate
every year and we'd have no recourse or
[10:21] understanding of why it would go up a
thousand bucks or down a thousand bucks.
[10:25] We're just like what is going on here?
And it turned out when you go back and
[10:29] look at the document that was signed
that there was all these committees that
[10:32] were supposed to be set up to discuss
these things. And so it's only within
[10:36] the last year that those committees have
actually been set up because we've
[10:39] looked on track like what is going on
here?
[10:41] » It's not really anything to do with this
department. It's a city umbrella thing
[10:46] that we pay but we kind of prod because
we're like what's going on here and
[10:50] » so it might be taken out of these
>> I hope it will eventually. Yeah.
[10:54] » But it is a professional or it's in
maintenance contracts now which is
[10:58] actually an improvement because it used
to be in our professional contractual
[11:01] and just eat it up immediately. So
>> yeah because that's big that's a big
[11:07] » huge
>> do you have the committ we're doing the
[11:11] committees now
>> Zach Zach is on it it's it's uh Zach is
[11:18] the city representative he's our finance
director and then there's the general
[11:22] manager of the world mark there's some
other worldmark representative who's in
[11:27] um Las Vegas and then Mark Tolen who's
the
[11:32] board director or something of the
condos there or something. That's the
[11:36] group. And it sounds like they are
working on putting in u
[11:42] they're working on resurfacing
protecting some of the uh sealant that
[11:47] they have um in the parking garage and
they're also working on putting in
[11:51] security cameras and stuff like that. So
the funding that is all goes into what
[11:56] determines this cost. But we're now part
of that whereas before it was just kind
[12:00] of happened
>> is like building maintenance
[12:05] like pressure washing cuz the outside
isn't really bad shape like is that part
[12:10] of that committee or if you know
>> I know it is some weather proofing so I
[12:15] would think that might be involved but
you might um talk to Mark or Zach
[12:23] because they sit in on those meetings
every two months.
[12:27] I just pay the bills.
>> Yeah. Yeah.
[12:30] » Do we know how many parking spots we get
for that $7,000?
[12:34] » Oh,
>> yeah. It's two floors, but I don't know
[12:36] how many it is to be the truth.
>> Be nice to
[12:40] » I'm surprised if you got there
[clears throat] early
[12:44] tomorrow.
And
[12:48] » there's also there as well
or charging station.
[12:53] » Yeah.
So when people call me and ask for it.
[12:58] » There's two there, right?
>> One I think is up on the page.
[13:01] » Yeah. One paid one is the one that we
public have.
[13:06] » It's one of them.
>> So the paid not everybody can go to the
[13:10] paid section. It's just windows, right?
>> Yes. You already have to have
[13:17] » good.
>> Thanks for the explanation.
[13:19] » Great question.
[13:23] in Alabama.
[13:27] I don't think so.
>> Well, what what's destination lab? We
[13:31] probably you probably already told us
>> that is the um for three years we have
[13:35] done a resident sentiment on tourism
survey with Oregon State University.
[13:42] » And um the first year um it was paid for
because we went in as part of a travel
[13:47] Oregon grant and we were one of the
destinations that was awarded funding
[13:50] for that. um sitting out for the last
two years. We've paid to continue that
[13:54] because we have a benchmark and we've
seen how it moves.
[13:57] » Okay.
>> And that that meets city council goals
[14:01] and stuff like that. It's a really good
program for us to have
[14:05] » and that's not that's a one time once a
year.
[14:07] » That's an annual.
>> Yeah. Okay.
[14:10] That's how I haven't seen it.
[14:15] » I think if you go on to um seside.com
and go to the industry section, we have
[14:21] the um the results posted. It's
interesting to see how things are
[14:26] changing and all that. But seaside, if I
had to put it into like a short
[14:31] baitment, is relatively well positioned
for a mature destination. lots of other
[14:38] towns tourism has a is perceived as
having a lot more um drawbacks.
[14:45] Seaside I think those drawbacks are
recognized but also a lot of people
[14:48] recognize the benefit that it brings. So
relative to other destinations seaside's
[14:52] doing pretty [clears throat] well.
>> That's good.
[14:58] » Okay. Um expenditures I have two here.
One is from last year, so it's through
[15:04] the end of June and um it's been updated
since we last talked. I think everything
[15:10] is in here now. And I just want to point
out if you look at the totals for
[15:15] materials and services
on an almost $890,000
[15:22] total, we spent it to with a half
percentage.
[15:27] So, um, it's kind like we don't have
full control over all these lion. So,
[15:32] it's a little bit like, uh,
surfing or something. You know, you're
[15:37] anticipating things and kind of changing
changing uh, course throughout the year,
[15:43] but also keeping an eye on the things we
do control very squarely and and trying
[15:48] to spend it within within reason, but
not going over budget. So, half a
[15:53] percentage point on that total be good.
the new fiscal year. So on the next
[15:59] page, it moves to the end of July. Um
I messed up the spreadsheet there on
[16:07] personnel services and didn't put in
year-to- date expenditures, but it is
[16:11] 7.86%
for this point in the year. Materials
[16:17] and services is at 8.47%.
[16:21] There are two items that I noticed in
the budget that um are both need to be
[16:28] reconciled before the end of the fiscal
year and both result from the city
[16:33] council approving more money for things
and our budget not being adapted to um
[16:40] take those into account. So, one is in
the contributions and donations line.
[16:46] They have budgeted again,000,
which is the same as last year. However,
[16:51] the city council voted to give uh
David's chair $14,000 this year instead
[16:58] of $7,000. So, that means we're
overdrawn on that. Unfortunate or we
[17:03] will be overdrawn on that. And
unfortunately, that's also where we get
[17:07] our arts grant money.
So
[17:10] » that's why we have less money right now.
>> Yeah. But that that's just on paper.
[17:17] It's going to be running south end the
year. So that money that 44,000 will
[17:22] have to go up. And then the other more
impactful one is that chamber
[17:29] I don't what does commamber communities
or business license former business
[17:35] license.
>> Yeah. 6
[17:37] 64,000. The chamber gets what? 39,000
plus fireworks.
[17:42] » Yeah.
>> Plus 25.
[17:45] » Yeah, it does. I think
>> Yeah.
[17:49] » Yeah.
>> But that's not what
[17:51] » So you So this year the city council
voted to 40,500, right?
[17:55] » But didn't adjust this line. And so
we're out about 155 on that one.
[18:02] » But it shouldn't have come out of that
fund.
[18:04] » It It is coming out of that fund. They
just are paying this with the tax now.
[18:09] So they switched they switched how it
was funded which doesn't impact us.
[18:13] However, they didn't adjust the total
line. So we areed. They're going to fix
[18:18] it.
>> Which explains why when I called about
[18:20] the bill being paid, then it was a big
question as to why I was billing them
[18:25] for that amount.
>> Oh yeah.
[18:28] » Yeah. We didn't get that bill even
though we pay it. Sometimes city hall
[18:31] got it and I saw it inflated and said,
"Yeah, we pay that. We'll pay it." Is it
[18:35] this is this is where
>> that was where it was originally.
[18:39] » Oh, I know that's where it was
originally, but I thought that that
[18:42] whole thing was that it was going to be
switched out of off of your budget.
[18:47] » I think what they're what they were
switching is how it's paid.
[18:52] » Yes.
>> For for business license fees.
[18:55] » This this amount isn't I don't think
business license anymore. I think it's
[18:59] TLP, but
>> Right. But what was business license
[19:03] fees? Sorry, I guess I was talking about
fireworks.
[19:05] » Yeah, but yeah. Anyway,
>> fireworks used to be in our promo event,
[19:10] promotional events,
>> but now it's chamber business line or
[19:14] whatever there.
>> So, anyway, on paper,
[19:18] we're short, but it won't be that'll be
adjusted. Zach said they'll adjust it
[19:23] before the end of the year. So, we'll
just have to watch those lines and
[19:25] ensure that by the end of the year that
gets adjusted, or else we'll definitely
[19:28] be overcrowded.
And I showed him I said it with him half
[19:33] a percentage coin last year. I need that
money. [laughter]
[19:41] » Okay.
[19:52] » Uh I [clears throat] think most of you
have heard me mention this at meetings
[19:55] over the last couple weeks, but our
visitors are coming from everywhere.
[19:59] We've had people from five, six, seven,
eight different major foreign countries.
[20:04] Um, not including Canada, but we've had
Canada. Uh, and then all over the
[20:09] country. A lot of Midwest and South,
which is a whole new weird thing. Why so
[20:13] many of them ended up here again,
Oklahoma today, Virginia,
[20:18] um, New York yesterday. I mean, they're
everywhere. It's It's really
[20:22] interesting. Um, and very fun. Uh the um
a lot of people in Oregon and eastern
[20:29] Washington obviously escaping smoke. Uh
and then we had a lot of people who were
[20:34] um had plans, this happened during
volleyball. I heard about it afterwards,
[20:38] but apparently a lot of people had plans
to go hike at the end of Mount Hood and
[20:42] when they had that Meadows evacuation or
to stay clear, a lot of people chose to
[20:46] come to Seaside and do the trail head.
So, I think at one point we were
[20:51] estimating there could have been seven
to 10 different groups camping up at the
[20:55] hikers camp, which is really, you know,
pretty interesting. It must have been
[20:58] fun. Uh, but seven cars got permits and
were parked out here while people did
[21:02] the trail. So, that was kind of neat. I
like that they pivoted and came the
[21:05] seaside. Uh, and then, um,
months ahead of schedule, I think we set
[21:11] a record. Um, I'm going to mail out the
last of our polyag guides this week. Uh,
[21:17] so we've already started stuffing
envelopes and labeling postage. Uh, Nate
[21:22] came in today, our Sunday part-timer,
and I went over that with him. It's
[21:26] like, if you're saying Sundays are busy,
so hopefully he has a little time to
[21:29] stuff. But yes, surprisingly, Sundays
have been um, really busy. And again,
[21:34] people from all over the place are
coming in on a Sunday. So, it's great
[21:38] even it's four hours, it's great that
we're hoping it obviously serves a
[21:41] purpose. Uh, and Nate does a great job
of detailing what they're in for. Um,
[21:46] like we try to keep notes of, you know,
complete a treasure quest, you know,
[21:49] that kind of stuff. And he just gets
extra thorough. I told him I'm like,
[21:53] "Don't feel like you have to do it
unless you want to." No, no. It's just
[21:56] kind of fun to talk about.
>> He locks the door.
[21:59] » Yeah.
>> So, yeah, hopefully he'll get to stuff
[22:03] some envelopes. Uh, and I've already
ordered more labels and more envelopes
[22:07] uh to finish up the year because it
looks like we're just going to be on
[22:11] average about 500 a week till the end of
the year.
[22:14] Usually we would drop to about 250. Now
by October we're waiting every other
[22:19] week because we're not hitting our 200
max that we need to do the shipment. Um
[22:23] so this is different new territory kind
of fun and it's so great to get more
[22:29] poly bag.
>> Yeah. So at this point
[22:35] fully onethird of the guides that have
gone out are going direct to mail order
[22:40] homes which is a much higher ratio than
we've had in the past at least while
[22:45] I've been here.
>> So we've had 20,000 I think that we're
[22:49] in now. And I did mention at chamber
this morning, so no heard it at all
[22:54] actually. Um the I learned from Josh the
meta leads are not just like some of the
[23:00] leads we used to get from I don't know
we used to get leads from places where
[23:05] if people just tacked on oh interested
in the coast well then we you know we
[23:11] get the order for it. I learned on Meta
they actually fill out an order form for
[23:17] the seaside visitor guide. So that made
a big difference in my opinion of the
[23:22] meta leads. I thought they were just
throwaways, but they're actually people
[23:26] filling out a form to get our guide. So
I just thought that was
[23:30] » Yeah.
>> Pretty amazing that many people a month.
[23:33] » Over 300.
>> Yeah. Close to 400 sometimes a month. So
[23:37] then that's all Facebook and Instagram,
right? Just Facebook.
[23:40] » I think it's Facebook and Instagram. And
I think our totals to date this year are
[23:47] um
Uh, travel Oregon I think is the most
[23:52] because they're just a much larger
machine that stuff,
[23:58] » right? And uh, the next highest would be
Meta. Next highest is their own website
[24:06] and those combined together have been
20,000 this year so far.
[24:11] And the cost per acquisition on entitle
is really reasonable. We're running at
[24:15] like one
$1.78 or something for those per per
[24:20] guy. If you consider that if one of
those if one out of 10 people from that
[24:27] that get those magazines come to Seaside
and pay for 100 people get a guide, you
[24:32] know, um it's really
um running at really cost effective uh
[24:39] rate. And Meta has all these little the
I don't know how accurate they are, but
[24:43] they they rate all these different
things as far as like how successful is
[24:47] your ad, how affordable is your ad, is
your creative good, and aren't we were
[24:52] running above average in all the
categories. For this particular one,
[24:55] it's just really seems to be working
well for what it is.
[25:00] » And then the only other thing,
yesterday, beach towel Tuesday, same as
[25:03] usual, there were five different
families out front waiting. We opened
[25:06] the door. Uh, so everybody got their
towels and then a little bit later this
[25:10] other family shows up and the kids were
really excited. So Greg slipped the
[25:14] sixth one by but he did go extra. Uh,
and that was great to see. I mean people
[25:19] are still at it. Uh, Don called me right
before coming here and asked how many we
[25:23] have left because she sold out
>> and wanted to know if you should be
[25:26] ordering more. I said hell yeah because
people want them. So and the way she's
[25:31] selling them that is great to hear. So
>> more towels will be coming soon to craft
[25:35] it in season.
[25:41] » Can you have any sense of like where
they're hearing about it? Like are they
[25:45] seeing
>> posts or
[25:48] » It varies. It seems like um I mean Greg
interacts directly. I know that one time
[25:55] there was a couple in and they said,
"Oh, we've already got that. It's our
[25:58] one sheet." So they were in town. They
knew that they were going to come back
[26:02] and do it, but it was like a Friday or a
Monday or something and you know, so
[26:06] it's like, do you want the info? I know
we've got that
[26:10] » social media.
>> I have a hunch. It's our um event
[26:12] calendar.
>> Oh yes. And then it's in the newsletter
[26:15] and the Thursday turnaround as well. So
maybe but it's not for locals. So word
[26:22] must be getting passed on from staff at
places. Are they all coming from Ruths
[26:26] or
>> No, come here.
[26:29] » A lot of them go to craft it for Ruth.
[laughter]
[26:33] » Yeah, that was fun. Yesterday, two two
of the different families as they were
[26:36] walking out. Um the grandma of one
family, she put the towel on like a
[26:42] shaw, did a little scarfy wrap, and then
the dad of the other family made a cake.
[26:46] Not the kid, the dad.
And then they got their chair pictures.
[26:51] So that was pretty cute.
Do you do chair pictures with all of
[26:55] them? No.
>> Do you take pictures of them holding
[26:58] their cup?
>> No, but I think everybody does. They get
[27:00] their towel and they go out there and
they take pictures in your chair.
[27:02] They've been waiting a while too and
they've already taken chairs pictures.
[27:06] So,
>> but yeah, a lot of fun.
[27:13] Take a look at the monthly stats.
[27:18] feels like it's been busy in the visitor
center but relative to past years it's
[27:22] still still slow. So July we were down
about a 100 visitors from the previous
[27:28] July at 1100
13% running about 7% below 2025 today
[27:38] volume was down this month our direct
mail leads were up 23% total
[27:43] distribution is about about even with
last year but like I said our
[27:48] distribution has been much better mix as
far as quality active web users were
[27:54] about equal with last year sitting
around 49,000 people on the website.
[27:58] July
email signups were up 30%.
[28:03] July
our visitor guide requests on our
[28:06] website were down 47% but that's because
they've shifted to meta and our views
[28:12] for active user are down about 5%.
Loging stats for Katsup County in
[28:19] October were positive
5.6%. 6% revenue growth at least for the
[28:24] STR report there and I did get bed tax
for the last quarter of 2526
[28:31] 1 8 million for tell 742,000
for
[28:39] BRD
total for the quarter 2.6 6 million.
[28:44] That brings us up to 9 almost 9.3
million combined for the whole year.
[28:52] That is a 3.9% growth of the last year.
what
[29:01] equation
[29:08] and I I don't know if that's final the
truth though initial initial note so we
[29:13] may get a few more
[29:17] » it is hard to say if that increase is
rate increases
[29:23] versus occupancy increases right like we
don't have any way of actually tracking
[29:28] occupancy increases?
>> The only occupancy data I get is on a
[29:32] county level on a month-to-month basis
and I just don't know how represented
[29:38] suicide is in that. Do you know you have
your report a little bit different?
[29:43] » Yeah. Um and it's but it's like I said
it's over so it's not like it really
[29:49] shows size. Yeah. how many more et.
[30:01] » So the two lodging uh representatives in
the room, how is your rates reporting
[30:07] compared to last year?
>> Uh we usually uh have about a 5%
[30:11] increase on rates annually
>> and that was the case.
[30:13] » We ch we choose that. I see. Yeah. I
mean it's
[30:17] um in the winter time we're having to
dip lower uh sign like lower than we
[30:23] have before at least this last winter uh
we had to reduce rates significantly to
[30:28] get anybody in but um but as far as our
average for our summer we increase about
[30:34] 5% announcement
>> and so we our breakdown's a little
[30:39] different however I feel like um as a
whole we try to stay pretty um set most
[30:46] of the way through. Um we haven't shown
that big of an increase though because
[30:49] again we value our customers are repeat
ones for the most part and we're
[30:53] smaller. You know at 22 units I can
pretty much control that matrix a lot
[30:59] better than somebody who is 100 75.
>> Um so yeah it's a little different but
[31:05] for us this summer it's just been where
you need summer just because it's not
[31:09] been sunny and hot every day. So you're
playing that game of, you know, we used
[31:14] do they stay or don't they stay? But
this last month has been very different
[31:18] because it was cooler
>> because people were packing it in like
[31:22] we discussed Wednesday where it would
make that drop. I'm starting to see
[31:26] where Wednesday is starting to even out.
It used to be that you would you always
[31:29] have Wednesday where nobody middle of
the week nobody really stayed but I'm
[31:33] starting to see an increase now.
>> So but school's you know in for a lot of
[31:38] places and school's got to be in.
schools got in already.
[31:41] » Yeah, for us June was really soft and
beginning of July, first week of July
[31:46] was really soft and then it started
ramping up and now we're pretty much at
[31:50] capacity. But
>> yeah,
[31:52] » but yeah, but June was really soft.
>> Yeah.
[31:54] » But again, I feel like that's because
people are starting to realize school is
[31:57] going back or in like so a lot of kids
in the Portland area already back in. So
[32:02] they're hoping to squeeze that last
weekend in or that last before.
[32:09] Well, so the for the county in June, at
least the county numbers and STR
[32:14] reports, it looks like occupancy was up
1.6 over the previous year and uh repar
[32:20] was up almost 8%.
>> Yeah. for the county. Again, it's just
[32:25] there are definitely some
particularities, but each
[32:28] » and then there's things that have
happened in lodging too, like certain
[32:31] hotel, especially when you look at each
county because like the Shiloh in
[32:36] Warrington went down and you know
there've been some other things have
[32:40] changed and some of the hotel in Atoria
have gone to not being temporary lodging
[32:47] like that,
>> but we don't even know which properties
[32:49] are participating,
>> right? And that's what I'm saying. So
[32:51] some of these guys have actually fallen
off the star report because they no
[32:54] longer are representative of that. So
then you look at that and with rates and
[33:00] stuff you could look like you're seeing
an increase.
[33:02] » Like is Norblad not are they not
reporting anymore?
[33:07] » What happened?
>> It's under contract right now.
[33:11] » Yeah. Um
>> I mean just they're south.
[33:19] » It's currently a hostel, right?
>> No, it's it's um
[33:24] » we know it's hard to
>> uh No, it's just not every room has a
[33:28] bathroom.
>> That's tough.
[33:31] » It's it's Yeah, it's hard to hard to
rent rooms without bathroom private
[33:34] bathrooms. Yeah.
>> So, it was up for sale.
[33:39] » Yeah.
[33:50] Rose festival the 5th May 26th move to
the weekend this year for the third time
[33:55] that's held a little earlier on May 30th
typically held in June yes change held
[34:02] boost attendance with an estimated
30,000 people participating in and off
[34:06] the submission once again the decoration
station was decked out seaside branding
[34:10] and staff members walked the route prior
to the parade hyping up seaside hand and
[34:14] out travel guide from committees.
Seaside also received sponsorship
[34:18] recognition in print and future
experience magazine as part of this
[34:21] package on the Portland website and in
an e newsletter to participants. The
[34:26] rose festival host about seesaw on
Instagram and Facebook on May 27th and
[34:30] again on June 3rd. Probably the biggest
bonus though again is going to be uh
[34:35] besides the participation in the parade
itself was a 60-second CSA commercial
[34:40] that aired during KT's Hellcast of the
Grand Floral Starlight Parade and on the
[34:44] live YouTube stream which I've got a
screenshot of down there. Neielson
[34:49] overnight data showed the broadcast
reached 80,000 viewers in the Portland
[34:54] DMA which seems kind of small small to
me but that seems small for viewership
[35:01] broadcast. Well, I think you know
because people are streaming and stuff
[35:04] more now it's not so much of I just
don't think they send me for viewing
[35:08] » because they saw huge increases in
inerson
[35:11] right but I don't feel like people are
actually staying home and watching it as
[35:14] much especially when they can buy them.
>> Yeah
[35:17] » because this is the first year that
where
[35:19] » you know it's a little different.
>> It sounds like they're going to keep
[35:22] that.
>> They are. They said that funding wise
[35:24] it's been a better choice about us.
Yeah,
[35:28] » that looks like it. and they said it
averaged more than 40,000 viewers over
[35:31] the duration.
Also want to recognize two summer
[35:34] advertisements we currently have out in
the wild. I might have even mentioned
[35:37] this in a prior attack meeting, but um
we got these free last minute or value
[35:42] added placements from our partners and
collaborators. As a general rule, we do
[35:46] not allocate advertising budget to
seaside summer months for obvious
[35:50] reasons. First up, uh, Oregon's Oregon
Idaho's tripaa via magazine on a full
[35:56] page sand castle season had in the July
August issue. This is out right now. And
[36:00] they even honored our premium first page
placement. So, if you pick up the
[36:05] magazine, you're definitely going to see
this. And so, that was really nice of
[36:08] them to uh give us this.
Um, the Oregon Coast Visitors
[36:12] Association also included a text
advocacy signin July August email blast
[36:18] to subscribers. The email was
appropriately themed 10 places for
[36:21] family fun. And although seaside was not
among the named in the article somehow
[36:28] like I don't know how you dance around
that took some fancy footwork but um
[36:34] showing up as one of the emails for text
ads and I have a picture of it down
[36:38] there on the bottom of the page. There's
a nice bit of added exposure. This is a
[36:42] text ad by the way. It says text ad but
it's a photograph a linked photograph
[36:46] that's just a small bit of text. This is
very common in email newsletters.
[36:51] And then lastly, although it's not an
ad, our friends of we included an
[36:54] awesome feature on seaside in our annual
2026 summer guide. The article begins on
[36:59] page 18 and runs for pages making a
complete case for why Seaside is an
[37:03] unbeatable family destination. Also
includes a variety of photographs,
[37:08] including a beautiful sunset shot we got
from Brager during our most recent
[37:12] advertising shoot. And um Christy, I
think they have a picture from you in
[37:16] there, too. And I think it says Crispy
Pool.
[37:19] » Yeah. Oh, really?
>> Yeah. Courtesy of I think so. Or maybe
[37:23] it says
>> the mall.
[37:25] » And then they reached out and they
wanted a photo and I and I went out and
[37:29] just grabbed one with my phone. I'm
like, this is the best cuz I only had
[37:31] like 48.
>> There you go.
[37:34] » A really good picture.
>> Well, it ran. It looked good enough.
[37:37] » I was just sitting here thinking I need
to get a professional picture.
[37:43] » You run a 3 AI. It's fine.
Oh my gosh, that would be
[37:49] » There's a lot of um
>> There's a lot of seal pictures there,
[37:52] too.
>> A lot of seal.
[37:53] » There's at least two.
>> So,
[37:56] » ours are just ones out on the beach.
>> Yeah, you walk up like
[38:05] Yeah, it's it's a really it's a really
it's a good article. It's kind of funny.
[38:08] I mean, it's a typical W week like
tongue and cheek, but you know, they
[38:12] rate all these places based on like how
much fun your kids are going to have,
[38:15] how much fun you're going to have as an
adult, you know, and so the things kind
[38:19] of
change over the different destination,
[38:24] but overall, there's always something
for everybody, which is kind of a really
[38:27] nice takeaway. They use the word kitschy
at one point, but as far as things go
[38:33] for it week and for monthly and things
like that, it's really comes off very
[38:38] positive and not too
backhanded compliments which that kind
[38:43] of media is really good at doing.
I know. I used to work for [laughter]
[38:52] » Okay. And in terms of grant, I got two
of them.
[39:08] Museum is applying for money to put
banners
[39:13] on
[39:28] it.
[39:32] » Me too.
>> So this is under two hearts of vitality.
[39:37] There is 9,683
remaining. This asks for 3,452.
[40:06] request. Was that the SDVA one?
>> No, that was a that was a request that
[40:13] came from a woman from California who
proposed putting a mural somewhere, but
[40:18] she didn't complete her application.
Seemed really interested on when she
[40:22] found
>> this wasn't the one in the Gilbert
[40:24] building.
>> That was
[40:26] » that was different.
>> That was last year.
[40:29] » The water.
>> Oh, yeah. They Yeah. No, they never
[40:33] » So I did want to ask maybe I'm
so last year year whatever last grant
[40:44] program I'm blind STDA was awarded the
11,500
[40:50] for the or what 11,000 for the alleyway.
>> Yeah.
[40:54] » And it they were they kept that.
>> They kept it.
[40:59] » Okay. for some reason.
>> For some reason, I thought that because
[41:03] the project didn't
>> they received the money
[41:07] » and um
>> I think what you're thinking about is
[41:12] the mechanical watershed council was
trying to get a mural as well, but it
[41:16] turned out that they weren't going to be
able to get it within the time frame
[41:20] they needed. So, they were invited to
buy this year,
[41:24] » but then their director left or
something. So, I don't know where
[41:26] they're at with that, but um
>> because what what is the timeline again
[41:30] for the use of it?
>> The idea is that it's spent by the end
[41:34] of the fiscal year
>> right
[41:36] » now once the money's dispensed. So, we
don't have a lot of
[41:42] um we don't have a lot of levers we can
pull except for we can get give out more
[41:48] money. So the problem problem currently
for STBA is that until the DOS close
[41:54] that grant by submitting a final report
on how they've spent that money and
[41:59] everything or they are not allowed to
apply for the next grant which is going
[42:04] to impact Halloween happening if it
doesn't happen soon but they are the
[42:07] rest.
>> For some reason I thought we had talked
[42:10] about
like getting that money back because
[42:14] there wasn't really a timeline when it
was completed. I mean, I'm glad they're
[42:17] kept and it looks like they're moving
forward, right? But I thought we at one
[42:21] point we had discussed that that money
would have to be allocated out of this
[42:25] year's
>> I think I asked Zach if that was the
[42:28] case and I the answer was if if they
hadn't got the money then we wouldn't
[42:33] give it to them. But if they already had
the money,
[42:36] » it's just you can't apply for another
granted.
[42:40] » Okay. So, we did um we did spend the
majority of that 25,000 last year then,
[42:48] right?
>> I think it was
[42:52] was it
>> around or was
[42:55] » I have a memory that there was like
maybe 9,000 left over or something.
[42:58] » Yeah, let's see. So, the almost seven
and but we did spend the majority of it.
[43:05] I mean, I think we had like seven maybe.
Well, so I mean, so SVD would be 11 and
[43:10] then Chamber would be almost seven. Not
entirely 6, eight or something like
[43:14] that.
>> So it was
[43:15] » so so then there wasn't anybody else
though.
[43:18] » No, it was just those two.
>> Yeah. Was
[43:21] » pending. I think the TAC voted to award
them.
[43:25] » We did. And then
>> assuming they could come up with a
[43:28] location or something or get an
agreement from Gilbert building. That's
[43:32] what it was.
>> Gotcha.
[43:33] » But they couldn't do that and so they
didn't get the funds.
[43:36] » Yeah. Uh, I was I was concerned that if
we still had if if we had not awarded
[43:42] them already and now that they're
closing in on that project start that we
[43:47] would need to make sure that there was
enough funding in this year. Sorry, that
[43:51] was a long way around getting to an
actual point.
[43:54] » Yeah. But no,
>> that that was the kind of the point is
[43:57] to make sure that like before we move
forward on anything else that there
[44:01] wasn't enough funds for that project. So
right there.
[44:34] Did they say or did I just miss how many
banners that it actually is accounting
[44:39] for?
>> Four. Four banners.
[44:41] » Is that it?
>> I think it's the four polls. I think
[44:46] » I think four. Eight banners.
>> Have you seen the old?
[44:53] Yeah, I priced those at one point to to
do
[44:57] » uh No, to do temporary ones for events
on the prom.
[45:02] Anyway,
[45:06] » is this meant to stay?
>> Yes.
[45:16] It looks like the most the money is
mostly in the hardware, you know, and
[45:21] then after that when these are
weatherproof, if they take a beating,
[45:25] they are going to be replacing them with
balance money after they committed
[45:30] keeping them.
[45:48] I remember
[45:53] » for hanging those like the ones coming
>> because we had some down in
[46:00] Vietn
park had a couple.
[46:04] » Yeah, that's how some of the hardware
bands back in the day. Oh, Ambassadors.
[46:10] That's what that was.
[46:14] » Yeah, I haven't changed.
Yeah, the the hardware not useful.
[46:20] » Yeah,
>> the ones that are up, but I might have
[46:24] some upstairs aquarium.
>> If they're anywhere, that's where
[46:31] » if they're missing Oh, I know where they
are. The aquarium. It might be there.
[46:35] [laughter]
or the basement of the Gilbert building.
[46:46] » Uh recommendations
[46:52] motions.
>> So it's just just on Pearl Harbor
[46:55] Bridge. Yeah.
>> Or banners. The brackets
[47:02] banners.
Banners are pretty inexpensive, guys.
[47:06] » Yeah. Or 70. [clears throat]
>> Yeah.
[47:11] Then of the brackets for those.
>> Yeah.
[47:14] » But it's just one banner per
like it's not
[47:18] » two double double banners, right? And
they were doublesided.
[47:22] » Two off the side.
>> No, I know they're doublesided. Yeah,
[47:25] there were two off each one originally.
>> That's what I thought.
[47:31] Great.
[47:38] And I paid more.
>> Yeah, we all pay for
[47:42] pretty good
time.
[47:49] » I like this idea. I
forward a resolution to awarding.
[47:58] » Okay. Motion to award 4,000 sorry $3,452
[48:04] is all available. Uh looking for a
second
[48:11] » all in favor.
>> All opposed. Okay.
[48:17] All right. One more.
[48:27] Cool.
[48:34] He goes down
there
[48:39] every year on
five
[48:44] something there.
>> This one is a repeat. So indigenous
[48:50] gathering
[48:55] is the
[48:58] Looks like April 30th.
[49:08] » We didn't fund it. The last meeting or
did we
[49:12] » I believe you did fun. I think I found
>> Yeah, they put 2026, but they must have
[49:19] meant 25.
>> Yeah.
[49:22] » Wasn't it in the spring?
>> So, they go and they have this. Did you
[49:26] read it before? They go and they harvest
like tree bark and all different kinds
[49:31] of stuff and then they make weaving
baskets and improve it.
[49:36] » But it if you look at it's it looks like
it's a private event,
[49:42] » right?
>> And it's I think they you have to be a
[49:45] travel number
invited
[49:48] and they put about it was five hotel
rooms.
[49:52] » So I don't really see how this Thursday
night. Yeah. What is that
[49:57] » for five? Yeah. And then what they want
3,000
[50:02] and most of that is going just to
salaries
[50:07] » of the NC
describing your project there's an
[50:11] interesting paragraph that says
due to the nature of this three-day
[50:16] gathering inevit inevitably event
participants stay overnight seaside as
[50:20] well as shopping locally. We anticipate,
this is important, bringing a similar
[50:25] mix of travelers to the event and
anticipate the same number of
[50:28] participants in 2027 from previous
years, all of which
[50:34] it doesn't seem like uh material change
from last year in a sense,
[50:40] » which I recall you folks saying that
this is something that they wanted
[50:45] wanted to support, but then
>> but we wanted it to grow
[50:49] » and that doesn't sound like that
happening. That would be even better if
[50:52] they would have at least
one particular event or something to go
[50:58] to.
>> Yeah,
[51:00] » I noticed that too. But
[51:44] They have quite resources.
[51:51] » Hard to pick out though what the
resources are. What resources are
[51:55] » Yeah. which are dedicated specifically
placed by
[51:58] » Well, I was looking at their uh their
cash,
[52:03] their brokerage account funds
and then their cash.
[52:10] [clears throat]
[52:16] The brokerage account almost 6 million
[52:27] And then discretion
and say they've got 500,000
[52:59] I don't know that it equates the number
of uh
[53:05] of visitors to seaside that we would
hope for a new event.
[53:14] Um, it says in 2026 we nearly doubled
attendance from prior year. I didn't see
[53:20] what the attendance from prior year was.
Maybe I missed that.
[53:26] » Net income was 1.8 million too. And
[53:32] um
[53:36] yeah, I just think that there are other
others
[53:40] that might
benefit more
[53:45] um not have a backup like that
[53:50] » and they can it's not open to the
public.
[53:54] I feel like they're not using interior.
They come from the public.
[53:59] » All the other Yeah. All the other are
welcome. Everybody is welcome. They're
[54:03] on the beach. They're, you know, they're
in a very welcoming salt cruise. You
[54:09] kind of all of it.
>> Sorry.
[54:18] » I would recommend not funding uh this
request or not. I would second that.
[54:24] All in favor?
>> I
[54:26] opposed.
[54:30] » I do not have any new business this
month. However, I did want to let you
[54:33] know that um I will be uh creating a
draft charter for the TAC based on the
[54:41] spreadsheet you submitted and then I
will present it to you. I'll try to get
[54:46] it done for the next meeting and you can
vote on if that's what you want to send
[54:50] to city council or we can make changes
or whatever. Basically, I've been
[54:54] assigned to take the
uh sheet filled out and apply it to a
[55:02] draft template of charter that council
has moved forward with and approved. And
[55:07] so I'm going to do that for tax and I
guess I have to do that for my own
[55:12] vision which is supposedly
um and then we'll discuss it I guess
[55:17] next month. However, I don't have the
copy you sent to city hall filled out.
[55:24] If you think about it, could you email
it to me?
[55:27] » I would except that was on my computer
that died a very severe death.
[55:33] » I can I can have city hall for it
because I have it as well, but they
[55:37] don't remember it.
>> I can look I might have a paper copy of
[55:42] it.
I don't remember [laughter] printed it
[55:46] out and it might be in my folder in my
office.
[55:48] » Well, if it's easy, then let me know. If
not, they have it for sure. What they do
[55:54] have in the folder that I was given is
the the an the like answers, the
[56:00] ultimate answers along the left hand
side, but none of the reasoning that
[56:03] went along the right, which I feel like
was all the the work that was in it. So,
[56:08] I don't have that filled out copy. I'll
get that. But we'll we'll we'll try to
[56:13] discuss that next month.
>> And then um
[56:20] » I guess I would like to chat at some
point before we start working on
[56:25] budgeting stuff for the year. I would
like to chat about us um potentially
[56:31] being the body that requests uh a surf
rake. Um,
[56:37] » a surf lake at the beach. Beach.
>> Oh,
[56:40] » beach sand. Bony beach.
>> Sam.
[56:43] » Okay. [laughter]
>> Do you mean through the budget process
[56:46] next year?
>> Through the budget process. Yeah,
[56:50] » that could be.
>> I just I just want to start early. Yeah,
[56:54] vehicle I think for that
>> and then uh also potentially um being
[56:59] the entity that requests a uh
and maybe this will just happen through
[57:05] public works too, but uh an entity that
requests PT money for the addition of
[57:10] power at Avenue A ramp
for the events as well.
[57:18] So, both of those things I already
talked to Spencer and public works, but
[57:23] now, of course, since Paul's gone,
>> there's no power there.
[57:26] » There's not. The only power is at the
base of the round turnound,
[57:32] uh, there's water there,
>> but no power. So, the reason that I
[57:35] really ask is that our event alone, um,
spent about $9,000 in generators and
[57:43] feeding the generators for the event.
So, um, yeah, just with ours and
[57:50] coast and other events that could use
power on the beach, um, it seems like
[57:55] that could be a savings overall, make
things a lot easier.
[58:07] Public comment.
>> What did you just say?
[58:10] » Nothing. [laughter]
Anything for you? Okay. Well, then we
[58:16] will uh call this meeting adjourned at
2:54.
[58:20] Right. Is that a record?
[58:24] Good.
[58:27] See you guys. Bye.