1 00:00:02,240 --> 00:00:10,800 Good morning. >> Welcome to the Mesa City Council study 2 00:00:07,520 --> 00:00:15,920 session for August 13, 2026. Mayor Freeman is out of town and is excused. 3 00:00:13,200 --> 00:00:20,640 All other council members are present, although Council Member Heredia is 4 00:00:19,039 --> 00:00:24,800 attending by Zoom. I don't see him on yet. 5 00:00:21,600 --> 00:00:30,320 » Okay. So, Council Member Heredia is running a few minutes behind, so we'll 6 00:00:26,880 --> 00:00:34,160 just note when he uh he calls in. Item number one is to review the agenda 7 00:00:32,160 --> 00:00:39,520 we have for our Monday, August 17th council meeting. Let's go through that 8 00:00:35,920 --> 00:00:43,280 agenda if council has any questions. Mr. Butler, I know we have presentation 9 00:00:41,520 --> 00:00:46,719 set for 5 A and 5B. >> We do. 10 00:00:43,840 --> 00:00:51,840 » Yeah. Okay. So, we'll skip 5 A and 5B for now. Does anybody have any questions 11 00:00:49,039 --> 00:00:54,840 or comments on the remainder of the agenda? 12 00:00:55,840 --> 00:01:05,680 Seeing none, why don't we start with 5A? All right. So, staff have come up and uh 13 00:01:03,199 --> 00:01:10,479 vice mayor, council, we're uh really excited we're we've made it to this day 14 00:01:07,600 --> 00:01:15,680 where we're bringing um contract forward for your consideration with Legends 15 00:01:12,720 --> 00:01:22,240 Global uh for management of the convention center. And I know u this is 16 00:01:18,000 --> 00:01:31,840 one uh opportunity that we had discussed um as sets the stage for bringing in uh 17 00:01:26,960 --> 00:01:37,280 all the types of uh hospitality and uh maximizing the use of the convention 18 00:01:33,520 --> 00:01:42,799 center in in ways that um we as an independent operator were not uh able to 19 00:01:40,000 --> 00:01:46,960 do. And so um so we're really glad that we've after a competitive process gotten 20 00:01:45,200 --> 00:01:51,439 to this point for your consideration. I'll turn it over to Candace and she can 21 00:01:49,360 --> 00:01:55,600 walk you through everything that's led us to this point. 22 00:01:53,759 --> 00:02:00,719 » Good mayor, good morning uh vice mayor and council. Um I Candace Candace, 23 00:01:58,159 --> 00:02:05,040 deputy city manager, and I'd like to um introduce the team that we have up here 24 00:02:02,240 --> 00:02:08,640 with us today. So to my right is uh Brad Gnner. He is our consultant that we used 25 00:02:06,960 --> 00:02:12,800 on this particular project since this is the first time we've looked into this 26 00:02:10,560 --> 00:02:17,040 type of a public private partnership. He is a a former senior vice president of 27 00:02:15,520 --> 00:02:21,440 AEG um global previously and about and 28 00:02:19,440 --> 00:02:27,120 decades of experience in this industry. So we were very help um glad to have him 29 00:02:23,680 --> 00:02:31,280 on this project. Uh to my left we have uh Harry K. He is the senior vice 30 00:02:29,040 --> 00:02:34,959 president of business development for Legends Global, which is the contractor 31 00:02:33,040 --> 00:02:39,840 we are proposing to enter into an agreement with. Um, and to his left is 32 00:02:37,519 --> 00:02:44,879 Tyler Oin. You, some of you may have remembered him from last year. So, he uh 33 00:02:42,000 --> 00:02:48,000 is with CSL. CSL did the feasibility study for us um when we were looking at 34 00:02:46,720 --> 00:02:51,360 what improvements we would need to modernize the convention center in the 35 00:02:49,840 --> 00:02:58,000 amphitheater. And so, he presented to you last March of 20 um 25. Um so with 36 00:02:56,239 --> 00:03:00,959 that we will start into the presentation. 37 00:02:59,120 --> 00:03:02,159 » All right. And council member Heredia is online. 38 00:03:01,519 --> 00:03:06,080 » Okay. >> Great. Um this just gives an overview. 39 00:03:04,720 --> 00:03:10,959 What we're talking about here is the Mesa Convention Center and the Mesa 40 00:03:07,680 --> 00:03:15,280 Amphitheater. It is all on one campus um situated near center and university. 41 00:03:13,440 --> 00:03:18,879 This is kind of an overview of that. Also gives an overview of the timeline. 42 00:03:17,200 --> 00:03:24,319 So we did put out a request for proposals um back in February. uh we've 43 00:03:22,159 --> 00:03:28,959 worked through that over this last uh over the spring and into into summer. 44 00:03:26,319 --> 00:03:32,000 Now we had the top two proposals come in and give presentations to staff so we 45 00:03:30,799 --> 00:03:36,640 could ask them questions about their management style and how this particular 46 00:03:33,680 --> 00:03:40,400 type of partnership works. Um we are here now proposing to enter into a 47 00:03:38,480 --> 00:03:45,920 contract with Legends Global who was the the top proposal. 48 00:03:43,840 --> 00:03:49,760 Why are we why are we going into this? This is a public private partnership and 49 00:03:47,920 --> 00:03:54,560 I want to explain that a little bit in the fact that the city will still retain 50 00:03:51,599 --> 00:03:58,959 the ownership of all of the facilities. Um we still fund the operations of this. 51 00:03:57,040 --> 00:04:03,519 So this part of it doesn't change. The part of it is coming in with a partner 52 00:04:01,200 --> 00:04:07,519 who has industry specialty and expertise to come in and do the actual management. 53 00:04:05,840 --> 00:04:11,040 Um that management doesn't mean just the daily management but also where we have 54 00:04:09,519 --> 00:04:15,920 access to now their network. So they're an international company. um they have 55 00:04:13,280 --> 00:04:20,479 access to acts and other other entities and um contracts and so forth and so 56 00:04:18,400 --> 00:04:23,680 that can really bring that to it. They'd be coming in with strategic management. 57 00:04:22,320 --> 00:04:26,800 Where do we want to go with this campus? Where do we want to go with these 58 00:04:24,720 --> 00:04:29,840 facilities? Um they would take over the daily operations of it, meaning it would 59 00:04:28,720 --> 00:04:33,360 be their employees [clears throat] who actually work on this site. They would 60 00:04:31,919 --> 00:04:37,919 be responsible for the marketing and advertising um for any type of sales, 61 00:04:35,840 --> 00:04:42,880 ticketing, rentals, um everything that we currently do today. And then we all 62 00:04:40,160 --> 00:04:46,560 they also bring with them um because CSL is an affiliate organization with 63 00:04:44,639 --> 00:04:50,720 Legends Global, they bring that expertise that we already tapped into 64 00:04:48,320 --> 00:04:54,400 last year, which is what do we need to modernize, what do we need to monetize, 65 00:04:52,880 --> 00:04:58,400 um what type of capital improvements would we need to make, how do we really 66 00:04:56,240 --> 00:05:01,840 put a a strategic plan around this particular campus and what we want to 67 00:05:00,320 --> 00:05:06,240 see out of it for our downtown and for our residents. 68 00:05:04,400 --> 00:05:11,280 This is just gives you an overview and I apologize this should be intent of 69 00:05:08,240 --> 00:05:15,280 management contract not contracted. Um but these just gives you a highle view 70 00:05:13,120 --> 00:05:20,320 of what we requested as part of our of the proposals we were looking for and 71 00:05:17,199 --> 00:05:24,400 what we were judging the proposals on. Could they develop and deliver these 72 00:05:22,800 --> 00:05:28,560 particular things? We want to continue to hive have and elevate um the quality 73 00:05:26,960 --> 00:05:33,120 of experiences and the event management we have there. We want to maximize that 74 00:05:31,440 --> 00:05:36,400 utilization. how how can we best maximize that? Are there capital 75 00:05:35,039 --> 00:05:40,160 improvements that we can make that would allow us to extend our season for 76 00:05:38,080 --> 00:05:43,759 example at the amphitheater uh when we know that it gets pretty hot in the in 77 00:05:41,600 --> 00:05:48,320 the summer. Um what is the economic impact? How can we use this campus to 78 00:05:46,400 --> 00:05:51,840 drive people into our downtown? How do we get them here and then get them into 79 00:05:50,000 --> 00:05:56,240 our onto our main street and into our our shops and our hotels? 80 00:05:54,479 --> 00:05:59,120 Also, how do we boost our our effectiveness with all of the other 81 00:05:57,600 --> 00:06:04,160 partners that we already have here in downtown? that includes the visit Mesa, 82 00:06:01,840 --> 00:06:08,160 downtown Mesa Association and the local hotels that we have here 83 00:06:06,160 --> 00:06:11,680 and how do we pull that together and also integrating as we continue to work 84 00:06:09,919 --> 00:06:16,319 on our downtown arts and innovation district. How do we amplify that? Um, 85 00:06:14,880 --> 00:06:19,919 and so that we're all working together. So, those were the things that we asked 86 00:06:17,680 --> 00:06:26,000 for when we went out for proposals is how could you help us with this? 87 00:06:23,600 --> 00:06:32,639 » Uh, yeah. Yeah, please. >> On that slide, um, this is for fun. Is 88 00:06:29,360 --> 00:06:35,840 that the Weezer concert? [laughter] >> I'm pretty sure it is. I just want 89 00:06:33,840 --> 00:06:38,960 everyone know exactly which concert. >> I went to that concert and it was 90 00:06:37,520 --> 00:06:41,520 awesome. >> Berg has confirmed it is it is Weezer. 91 00:06:41,120 --> 00:06:45,840 So >> good. Vice Council member Taylor, you 92 00:06:44,240 --> 00:06:49,600 have very good eyes. If [laughter] you can see who's on stage there. Um 93 00:06:49,379 --> 00:06:53,309 [clears throat] >> it was awesome. It was like Christmas 94 00:06:51,280 --> 00:06:56,479 Weezer. Who says no to that? So anyway, [laughter] 95 00:06:53,919 --> 00:07:00,240 just wanted to throw that out there. >> And I'm glad you enjoyed that. 96 00:06:58,800 --> 00:07:03,759 I know. >> As we move forward, one of the things as 97 00:07:02,160 --> 00:07:07,680 we really kind of talk about what does this partnership look like and what does 98 00:07:05,360 --> 00:07:12,319 this partnership mean? Um, again, the city of Mesa continues to hold the 99 00:07:10,319 --> 00:07:16,880 ownership of the campus. So, it is our campus, it is our facilities. We will 100 00:07:14,479 --> 00:07:22,160 also continue to fund the operations. So, this is not like so it's not similar 101 00:07:20,160 --> 00:07:26,639 to the golf course when we did that where they actually run the entire golf 102 00:07:24,240 --> 00:07:30,400 course for us. Um but it's their operation that they're running. This is 103 00:07:28,479 --> 00:07:34,319 still our operation. They are running it on our behalf. What that means is that 104 00:07:32,880 --> 00:07:38,639 we are still funding the daily operations for everything that happens 105 00:07:36,319 --> 00:07:42,080 on the campus. So that part doesn't change. So when we talk about the cost 106 00:07:40,479 --> 00:07:47,360 cost to the city or cost to the contractor, I want to be very clear that 107 00:07:45,120 --> 00:07:52,080 um the cost of running of actually operating the operating expenses will 108 00:07:49,440 --> 00:07:57,520 still be funded by the city of Mesa. Um and they will be doing it on our behalf. 109 00:07:55,520 --> 00:08:02,800 So, what are the actual costs um out the door costs? The city cost to Legends 110 00:07:59,599 --> 00:08:07,759 Global um as an entity is a monthly base fee for a monthly management fee of 111 00:08:04,720 --> 00:08:14,080 $14,000 a month. Um they will also receive um on food and beverage 4% on 112 00:08:10,400 --> 00:08:17,199 the gross sales and 8% on the net sales. There is an annual performance 113 00:08:15,440 --> 00:08:21,199 incentive. So, each year there will be performance measures that will uh 114 00:08:19,039 --> 00:08:25,840 benchmarks and targets that will be set um with both entities. And at each year 115 00:08:24,319 --> 00:08:30,240 we'll review those to see if they've met those and there's a um incentive fee of 116 00:08:27,919 --> 00:08:34,479 up to $50,000. It is based on each benchmark. There's an annual 117 00:08:32,479 --> 00:08:39,599 quantitative incentive fee. And what that is is in our adjusted gross income 118 00:08:36,959 --> 00:08:43,680 each year, um Legends Global will put together a budget and targets that they 119 00:08:41,599 --> 00:08:47,360 will give to us. We'll review them. We need to approve them. So it'll be 120 00:08:45,519 --> 00:08:51,519 between the city of Mesa and Legends Global what our targets are for next 121 00:08:49,040 --> 00:08:54,880 year, what we hope to accomplish. um if they accomplish those that does not go 122 00:08:53,279 --> 00:08:59,120 into this incentive fee. It's only if they go above and beyond those then they 123 00:08:56,640 --> 00:09:03,519 would receive 20% of the AGI over whatever benchmark we had set for that 124 00:09:00,959 --> 00:09:06,959 year. And then for sponsorship commissions, which is this is an 125 00:09:04,880 --> 00:09:11,360 industry standard um as they go out and receive um advertising sponsorships for 126 00:09:09,600 --> 00:09:16,320 particular things could be possibly be naming rights um they would receive a 127 00:09:13,760 --> 00:09:23,360 20% in essence finders fee or commission on those. 128 00:09:19,600 --> 00:09:27,920 Um, Legends Global has agreed to um help us and and contribute to the capital 129 00:09:25,279 --> 00:09:31,920 portion of this by doing a one front a onetime upfront payment of $500,000 that 130 00:09:30,640 --> 00:09:36,080 would go towards some type of improvement on the campus. Those are to 131 00:09:34,080 --> 00:09:40,640 be determined as we go through and start talking about what is the priority for 132 00:09:38,480 --> 00:09:44,480 us. um what is the the thing we can do right out of the gate um that could help 133 00:09:42,720 --> 00:09:50,000 us increase our revenues or increase our number of shows while we continue to 134 00:09:46,880 --> 00:09:53,600 work on larger plans of the campus what it would look like and maybe a larger 135 00:09:51,920 --> 00:09:58,720 capital improvement. These would be things we could do within the next year. 136 00:09:56,480 --> 00:10:03,360 Um they've also they they are all about community. So they would like to um 137 00:10:01,120 --> 00:10:06,560 contribute $10,000 a year for the five years of the term toward a not 138 00:10:05,200 --> 00:10:09,839 for-profit or a community based organization of the city's choice. And 139 00:10:08,560 --> 00:10:14,480 so that'll be something we would talk about as we move forward where we would 140 00:10:11,839 --> 00:10:17,920 like those funds to go. They will also be covering the transition cost of 141 00:10:16,240 --> 00:10:22,480 actually setting this up. So the way this is organized is there's actually a 142 00:10:20,320 --> 00:10:26,399 two-month transition period where they need to set up all of the infrastructure 143 00:10:24,160 --> 00:10:29,440 in order to take on this management and they would be covering those costs. It 144 00:10:27,920 --> 00:10:32,440 would be no cost to the city for that setup. 145 00:10:33,040 --> 00:10:37,519 Um at this time I'm going to hand it over to Harry so he can talk a little 146 00:10:35,920 --> 00:10:39,519 bit. you can get to know Legends Global a little bit more. 147 00:10:38,160 --> 00:10:43,600 » So, thank you, Candace. First of all, let me start by saying thank you for the 148 00:10:41,040 --> 00:10:47,279 invitation to be here today. Um, very much appreciated. This is a partnership 149 00:10:45,279 --> 00:10:52,560 we are very excited about. We're ready to get going. Um, and again, so thank 150 00:10:50,480 --> 00:10:57,120 you for this opportunity and uh we know it's going to be successful for all 151 00:10:54,000 --> 00:11:01,920 parties moving forward. Um, you've got on your screen there just a quick 152 00:10:58,320 --> 00:11:05,920 overview of Legends Global. Uh we are a worldwide industryleading company that 153 00:11:04,160 --> 00:11:09,440 specializes in much more than just venue management and content and booking. We 154 00:11:08,079 --> 00:11:13,600 provide all of those specialized services a 360 degree suite of services 155 00:11:12,320 --> 00:11:17,200 that you see there on the right hand side. Tyler who will speak here in a 156 00:11:15,680 --> 00:11:21,839 minute represents feasibility and consulting with our with CSL our 157 00:11:19,040 --> 00:11:26,320 affiliate. We provide owners rep um services for uh and project management 158 00:11:24,480 --> 00:11:30,800 services for renovations, expansions, new construction. Um premium sales more 159 00:11:29,040 --> 00:11:35,040 so on the arena stadium side in terms of your your VIP spaces um your suites, 160 00:11:33,519 --> 00:11:40,880 your loies, your club seats. We have expertise in in those sales efforts. Um 161 00:11:38,160 --> 00:11:44,320 partnerships is as Candace just said, naming rights, sponsorship, advertising, 162 00:11:42,880 --> 00:11:48,480 entitlements. Uh we have a whole division on a worldwide scale that 163 00:11:46,000 --> 00:11:52,079 specializes in that area. Hospitality, which is food and beverage, 164 00:11:49,920 --> 00:11:55,600 which will be part of our scope here. Uh merchandise probably not so much, but we 165 00:11:53,920 --> 00:12:00,000 do have the the access to those individuals. We do merchandise for NFL 166 00:11:58,240 --> 00:12:04,480 teams, for the Olympics, for the RDER Cup. So again, worldwide experience with 167 00:12:02,240 --> 00:12:08,000 the sale of merchandise, both uh retail and and online. And then venue 168 00:12:06,480 --> 00:12:11,839 management and content booking are really the core services um that we're 169 00:12:10,240 --> 00:12:15,600 providing here for the Mesa Convention Center, the amphitheater. So what does 170 00:12:13,680 --> 00:12:20,320 this all mean for the city? It means access to um and the support of the 171 00:12:18,480 --> 00:12:24,320 resources and the expertise of all these divisions as we move ahead together um 172 00:12:22,639 --> 00:12:29,839 to grow these venues, to grow the city, and to grow the destination. 173 00:12:28,000 --> 00:12:34,639 Um just real quickly, uh drilling down on venue management, we manage 450 174 00:12:31,839 --> 00:12:38,480 venues worldwide. About 70% of those are North America. Uh we do have a fairly 175 00:12:36,639 --> 00:12:44,480 significant international footprint as well. Um the majority of our um uh 176 00:12:42,959 --> 00:12:48,560 venues that we manage are municipally owned. Um so we are in essence a 177 00:12:46,959 --> 00:12:52,800 government contractor. We understand the basic tenants of public administration 178 00:12:51,120 --> 00:12:56,320 and transparency and bidding requirements and all those things that 179 00:12:54,160 --> 00:13:00,720 are important to our municipal partners as you over oversee and manage these 180 00:12:58,480 --> 00:13:06,720 venues on behalf of the taxpayers. So that's our wheelhouse. We do manage some 181 00:13:02,959 --> 00:13:11,440 very large um a market uh venues, seven NFL stadiums, large convention centers. 182 00:13:09,279 --> 00:13:14,560 But if you look at our resume, we really specialize in smaller venues, whether 183 00:13:13,120 --> 00:13:20,399 it's convention centers, arenas, theaters, um equestrian centers, um 184 00:13:18,000 --> 00:13:24,000 conference centers, um whether they're in a secondary market, a tertiary 185 00:13:22,000 --> 00:13:28,639 market, or in a very crowded a market where Mesa sits here in in the Phoenix 186 00:13:25,839 --> 00:13:32,399 market. Um, and we've had tremendous uh success using our resources, our 187 00:13:30,880 --> 00:13:37,440 visibility, our branding, our best practices to elevate the operations of 188 00:13:34,320 --> 00:13:40,320 those venues. Um, and many of our clients have been with us for a long 189 00:13:38,639 --> 00:13:43,839 time. We've we've succeeded in achieving their goals. We've earned renewals and 190 00:13:42,480 --> 00:13:46,800 we're hopeful that'll be the path here with the city of Mesa moving forward. 191 00:13:45,519 --> 00:13:50,639 The other thing I'll say before we leave this page, Candace, this is kind of our 192 00:13:48,880 --> 00:13:54,480 wheel of resources. We have over 100 people um just in the venue management 193 00:13:52,800 --> 00:13:59,120 silo of our company that support the operations of our local staff here or 194 00:13:56,720 --> 00:14:02,959 will be supporting day in and day out um across all these disciplines and more 195 00:14:00,720 --> 00:14:07,760 all these departments. To me this is the real value of our company is um you know 196 00:14:06,320 --> 00:14:12,079 I've been doing this a long time. Brad's been doing this a long time but we don't 197 00:14:09,440 --> 00:14:16,480 know everything. And operating in this in this world this specialized world for 198 00:14:14,160 --> 00:14:20,560 almost 50 years. You live and learn trial and error. You take everything 199 00:14:18,560 --> 00:14:24,240 that we're learning every day and what we do is condense that and distill it 200 00:14:22,320 --> 00:14:29,440 down into usable programs and systems and best practices um to elevate the 201 00:14:27,440 --> 00:14:33,120 operations and the support for our local staff and achieving your goals. That is 202 00:14:31,040 --> 00:14:38,959 the real power of our company is that shared worldwide experience from doing 203 00:14:34,800 --> 00:14:42,079 this for for many many years. And on the local level, while we are a 204 00:14:40,560 --> 00:14:46,480 large international company, we have a presence here in the market already. Um 205 00:14:45,040 --> 00:14:50,160 um I'm sure you're all familiar with State Farm Stadium, Desert Diamond 206 00:14:48,240 --> 00:14:55,040 Arena. We also have some food and beverage operations um in the market. We 207 00:14:52,959 --> 00:15:00,560 run the the uh the food and beverage at Talking Stick, the amphitheater uh for 208 00:14:57,360 --> 00:15:05,519 Live Nation. So um so we're coming into this engagement with the Mesa Convention 209 00:15:03,199 --> 00:15:09,760 Center and the amphitheater in the city which is a perfect complimentary venue 210 00:15:07,519 --> 00:15:13,680 to uh the footprint we already have in the market. Existing relationships and 211 00:15:12,160 --> 00:15:18,480 understanding of the market, community relationships, business relationships, 212 00:15:16,160 --> 00:15:22,880 um operators and programmers that sit in this market that know it very well. Um 213 00:15:20,959 --> 00:15:27,279 again to support our operations here, no learning curve. Um and we're ready to 214 00:15:24,959 --> 00:15:30,519 hit the ground running. I'll turn it over to Tyler. 215 00:15:36,000 --> 00:15:42,240 » Great. Well, excited to be back here. Um, excited to remain a part of the 216 00:15:40,399 --> 00:15:46,399 planning of of these facilities, the convention center and amphitheater. Um, 217 00:15:44,959 --> 00:15:50,320 some of you may remember me probably from a year and a half ago as we 218 00:15:47,839 --> 00:15:55,839 concluded our feasibility study. Um, fortunate timing from the CSL side, our 219 00:15:52,720 --> 00:16:00,560 organization became uh uh joined with the former ASM uh organization. We are 220 00:15:58,720 --> 00:16:06,079 now Legends Global. We are now the global planning arm for Legends Global. 221 00:16:03,279 --> 00:16:09,839 And the great news here is we have a wealth of data and research that we 222 00:16:07,839 --> 00:16:14,320 conducted over the course of the second half of 2024, first half of 2025, 223 00:16:12,720 --> 00:16:17,759 looking at the opportunities for the convention center and amphitheater to 224 00:16:15,920 --> 00:16:23,360 increase business, to increase economic impact. um both in terms of of what can 225 00:16:21,519 --> 00:16:26,880 we do capital investment wise, but there's also opportunities to think 226 00:16:24,800 --> 00:16:30,399 strategically about those buildings and diversify and increase the programming 227 00:16:28,560 --> 00:16:34,720 that that go to those facilities. This is a recap of the work that we did um 228 00:16:32,639 --> 00:16:38,240 looking at your building versus the 50 potentially competitive facilities 229 00:16:36,240 --> 00:16:42,000 throughout the valley. Uh benchmarking you against similar facilities around 230 00:16:39,680 --> 00:16:46,639 the nation. We also collected input from 65 event planners representing more than 231 00:16:44,079 --> 00:16:50,399 300 events. we have the real world data uh about what we could do here from a 232 00:16:48,480 --> 00:16:54,000 marketing standpoint, from a scheduling standpoint and capital investment 233 00:16:51,839 --> 00:16:58,959 standpoint uh to help guide the future of of this facility and downtown Mesa. 234 00:16:57,199 --> 00:17:03,600 Um on the next slide is just a quick recap of what we saw as as as key 235 00:17:01,839 --> 00:17:07,199 opportunities and issues for the the convention center. Um there has been 236 00:17:05,839 --> 00:17:11,280 increased convention activity and meetings activity certainly following 237 00:17:08,880 --> 00:17:15,039 the COVID pandemic in in the valley area and at the same time we're dealing with 238 00:17:12,720 --> 00:17:18,640 a very competitive field of hotel conference centers, various ballrooms 239 00:17:16,559 --> 00:17:22,799 that are that are around the the area. This is a building that has been used 240 00:17:20,559 --> 00:17:26,959 for local shows, public consumer shows, and but has increased conventions uh in 241 00:17:25,679 --> 00:17:31,120 recent years. How do we build on that momentum? not necessarily by uh trying 242 00:17:29,600 --> 00:17:34,400 to be the next Phoenix Convention Center and and greatly expand our footprint, 243 00:17:32,400 --> 00:17:38,320 but by differentiating and by thinking strategically of what types of groups 244 00:17:36,480 --> 00:17:43,120 and meetings could fit here. And then over time thinking, okay, what can we do 245 00:17:41,280 --> 00:17:46,559 uh uh uh from a physical investment standpoint to increase that business and 246 00:17:44,880 --> 00:17:49,919 support that growth because I think there's an exciting opportunity for this 247 00:17:48,400 --> 00:17:54,240 building and the amphitheater to be a big part of a really exciting future for 248 00:17:52,480 --> 00:17:58,960 downtown. We certainly talked about that in the report last year. Um similar for 249 00:17:56,960 --> 00:18:04,559 the amphitheater. Um I think what what Legends uh brings to the table is is the 250 00:18:01,679 --> 00:18:08,640 network um relationships not just with Live Nation but a number of promoters 251 00:18:06,480 --> 00:18:13,039 nationally and regionally uh to help bring a diverse set of programming to 252 00:18:10,720 --> 00:18:16,240 this building. They also bring a lot of creative thinking and ideas for how can 253 00:18:14,880 --> 00:18:20,480 we use the amphitheater, not just for concerts and performances, but in unison 254 00:18:18,160 --> 00:18:24,080 with the convention center. So, I think there's synergies that we're we're going 255 00:18:21,919 --> 00:18:28,400 to work together to to identify to to greatly maximize the use of that 256 00:18:25,679 --> 00:18:32,799 building and again think of the future um over the next 5 10 years. How can we 257 00:18:30,880 --> 00:18:36,480 improve the experience of that not just for attendees but for the artists and 258 00:18:34,480 --> 00:18:39,919 make sure that we're we're growing our calendar of events that that are going 259 00:18:37,919 --> 00:18:45,520 to the facility. um CSL, you know, our our role here is 260 00:18:42,480 --> 00:18:49,840 is to continue uh uh to look at the future of these facilities to advise the 261 00:18:47,760 --> 00:18:53,440 legends team and provide real market data. You know, that's what really sets 262 00:18:51,600 --> 00:18:56,720 this relationship apart in in this world of live sports and meetings and 263 00:18:55,360 --> 00:19:00,320 conferences and entertainment. We're here to actually give them the voice of 264 00:18:58,160 --> 00:19:04,640 the consumer. We're here to give them data on competitive venues. And we're 265 00:19:02,960 --> 00:19:09,120 here to think strategically about from an economic and financial perspective 266 00:19:07,280 --> 00:19:12,480 what are the the wisest moves we can make with both of these facilities over 267 00:19:10,960 --> 00:19:16,880 time. Over on the right are just some of the trends we identified in the report 268 00:19:14,559 --> 00:19:19,919 last year. But immersive experiences, technology, local and authentic food and 269 00:19:18,799 --> 00:19:23,840 beverage. also looking at the amphitheater and thinking of when from 270 00:19:22,080 --> 00:19:27,200 when you get there to when you leave, you know, engaging the the attendee and 271 00:19:25,919 --> 00:19:30,640 and giving them the best experience possible and creating as many 272 00:19:28,880 --> 00:19:35,039 opportunities for for revenue generation as possible for for major concert 273 00:19:32,559 --> 00:19:39,679 concerts that are going there. So, we we are here to be an ongoing adviser. um 274 00:19:37,440 --> 00:19:44,400 look forward to to working with you all in the future and working with Harry and 275 00:19:41,200 --> 00:19:47,679 the team um to help think uh uh not just of of near-term planning and 276 00:19:45,919 --> 00:19:51,360 strategizing in these venues, but starting to think also, okay, what's a 277 00:19:49,600 --> 00:19:55,200 schedule of of projects we can think about over the next five years and what 278 00:19:52,880 --> 00:20:03,000 gives us the greatest return. So, very excited to continue to be here. Um and 279 00:19:58,320 --> 00:20:03,000 uh I think I'll pass it back to Candace. 280 00:20:03,280 --> 00:20:10,160 » Facility improvement planning. you sorry >> uh facility improvement planning um um 281 00:20:08,480 --> 00:20:14,000 you heard Tyler talk about that a little bit those are that that's the expertise 282 00:20:11,600 --> 00:20:18,320 that they bring right is what is it that we can monetize what is the best effort 283 00:20:16,080 --> 00:20:23,440 that we can put forward in the next year two years five years um in order to 284 00:20:20,799 --> 00:20:27,919 really um elevate that entire campus and so we'll be working together all three 285 00:20:25,600 --> 00:20:31,600 you know two entities but CSL is is part of legends global now as we really go 286 00:20:30,080 --> 00:20:34,720 through those so they will be providing that expertise to us similar to what 287 00:20:33,280 --> 00:20:38,880 they did with the feasibility study taking it to that next level, that next 288 00:20:36,320 --> 00:20:42,240 step. Um what is the first priority, the second priority, and what is it we're 289 00:20:40,240 --> 00:20:47,360 actually trying to drive to? Um and how do we implement that over this time? 290 00:20:45,280 --> 00:20:52,320 Um the transition itself. So the transition the the contract we have 291 00:20:50,000 --> 00:20:57,200 proposal for you is a 62-month initial term. The reason why it's 62 is so that 292 00:20:54,320 --> 00:21:01,600 there's a full 5-year management period um following the two-month transition 293 00:20:59,280 --> 00:21:06,320 period. Um, so transition period right now we are looking for a September 1st 294 00:21:03,919 --> 00:21:09,840 start to the transition period and a November 1st start to the actual 295 00:21:08,080 --> 00:21:15,679 management. That's when they would then be the on-site managers effective on 296 00:21:12,480 --> 00:21:19,360 November 1st. Um, there are three uh five-year renewal administrative 297 00:21:17,280 --> 00:21:24,159 renewals that we could do for a total of 20 years on this and it would go through 298 00:21:22,240 --> 00:21:28,480 our normal administrative processes for that. Some of the things that we do want 299 00:21:26,080 --> 00:21:31,440 to talk about is that um there have been questions about our staff and the 300 00:21:30,000 --> 00:21:35,120 transition and how does that work because these will again these will be 301 00:21:33,200 --> 00:21:39,039 legends employees that will be on this campus. Um all of our employees have 302 00:21:37,520 --> 00:21:43,600 known this. We have been very transparent over the last year that this 303 00:21:40,799 --> 00:21:47,760 was a a direction we were going in. Um, and once we do have a signed contract, 304 00:21:45,760 --> 00:21:52,720 we'll be working with each employee to see if they would like to move over to 305 00:21:49,840 --> 00:21:56,240 the Legends Global team and continue on that site or if they would like to stay 306 00:21:54,559 --> 00:22:00,480 with the city of Mesa and we will assist them in finding another location within 307 00:21:58,480 --> 00:22:04,559 the city for them to work. So, it'll be an employee by employee basis. No 308 00:22:02,400 --> 00:22:08,799 employees will be laid off as part of this process. they will all have a home 309 00:22:06,640 --> 00:22:12,000 and it's up to them where that home is um on what side if they want to continue 310 00:22:10,240 --> 00:22:15,520 in that industry which we have some who are very industrydriven and this would 311 00:22:13,520 --> 00:22:18,159 be a great opportunity for them and there are others who are long-term 312 00:22:16,880 --> 00:22:21,360 employees and like to stay with the city of Mesa and we'll and we will make space 313 00:22:19,760 --> 00:22:25,200 for them as well so they will all be taken care of. Um there will be a 314 00:22:23,360 --> 00:22:29,039 general manager on site that would be our prime contact for the the city side. 315 00:22:27,520 --> 00:22:33,039 So we'll have a city contracts administrator that will be the contact 316 00:22:31,360 --> 00:22:37,760 on our side and the general manager will be the contact on their side. Uh we will 317 00:22:36,080 --> 00:22:42,320 continue to have access to all financials uh into the financial records 318 00:22:40,320 --> 00:22:47,120 as well as monthly reports, quarterly reports, uh projections, those types of 319 00:22:44,400 --> 00:22:51,520 things. So this is truly a partnership between the city of Mesa and Legends 320 00:22:49,919 --> 00:22:55,760 Global in their management of that. So we will be in every step. This isn't 321 00:22:53,440 --> 00:22:59,919 something that at the end of the year we find out how they did. Um, this is being 322 00:22:58,320 --> 00:23:03,360 with them at every step, knowing what's happening this month, what's in what's 323 00:23:01,600 --> 00:23:08,000 coming up in the next few months, how are bookings going, how are shows going, 324 00:23:06,400 --> 00:23:13,520 um, and those types of things, as well as the feedback that we have on, um, 325 00:23:10,400 --> 00:23:17,440 surveys, whether it's artist surveys or, um, customer surveys, those types of 326 00:23:15,280 --> 00:23:22,960 things. So, this is truly an integrated partnership u between the city of Mesa 327 00:23:19,840 --> 00:23:26,159 and Legends Global. And with that, I will 328 00:23:24,640 --> 00:23:30,880 » I think that was the smoothest presentation that has ever gotten 329 00:23:27,679 --> 00:23:35,039 through council. Well, >> however, I'm sure there are questions at 330 00:23:33,039 --> 00:23:38,080 this part. Mr. Adams, would you like to begin? 331 00:23:36,240 --> 00:23:43,760 » Well, thank you, Vice Mayor. Uh, thank you for that presentation. Um, 332 00:23:41,280 --> 00:23:50,480 I am I'm just curious about a couple things. Um, as as you have had a chance 333 00:23:46,720 --> 00:23:58,000 to look over our venue, what do you see as its limitations 334 00:23:53,760 --> 00:24:04,320 and in in comparison to uh venues in similar size cities and what are your 335 00:24:01,440 --> 00:24:10,000 plans to try to address those? I mean, I I won't repeat what we've heard from 336 00:24:07,280 --> 00:24:15,039 different sources as limitations, but I'd [clears throat] be curious to know 337 00:24:11,360 --> 00:24:20,640 how you see it. How do you think we move beyond those? 338 00:24:16,960 --> 00:24:25,520 How do we attract um maybe some more A-list acts, that type of thing? So, 339 00:24:23,120 --> 00:24:32,720 that's that's my my first question. And second part is um can you describe 340 00:24:29,440 --> 00:24:36,960 similar venues in other municipalities that you've stepped into and what have 341 00:24:35,520 --> 00:24:43,520 the result what have the challenges and the results been there? 342 00:24:40,480 --> 00:24:45,360 » Do you want to grab that? Mhm. >> Physical. 343 00:24:43,919 --> 00:24:51,200 » Let's go. >> From from you know the the facility 344 00:24:48,720 --> 00:24:54,559 standpoint and you know some things that put a ceiling I think on on potential 345 00:24:53,039 --> 00:25:00,080 for for the facilities. You know from the convention center side it it is it 346 00:24:56,799 --> 00:25:06,480 is dated. Um the hotel package could be grown. Um that's probably a longer term 347 00:25:02,400 --> 00:25:10,000 issue. um technology um and some of the services that certainly some of the 348 00:25:08,080 --> 00:25:13,520 corporate sector and and some higher value associations are looking for out 349 00:25:12,080 --> 00:25:17,200 of venues. We we don't have those currently. So that's certainly the 350 00:25:15,360 --> 00:25:21,679 something to look at over time. From the amphitheater standpoint, um we've talked 351 00:25:19,440 --> 00:25:25,840 about similar issues, things with the modern attendee experience, uh premium 352 00:25:23,919 --> 00:25:29,760 seating, more points of sale for food and beverage aren't aren't quite up to 353 00:25:27,360 --> 00:25:35,120 standard. Um maybe there's opportunities to expand capacity over time as well. Um 354 00:25:32,640 --> 00:25:40,080 it's a great unique boutique experience. I I love that that venue. Um but is 355 00:25:37,279 --> 00:25:44,720 there potential to slightly tweak it? Um you know to to maximize the value that 356 00:25:41,760 --> 00:25:49,360 that we get from the community. Um and then I think just thinking strategically 357 00:25:47,120 --> 00:25:52,480 and and you know just just even even looking at the calendar and maximizing 358 00:25:51,200 --> 00:25:56,159 the value of the events that we get with the facilities we have today. I think 359 00:25:53,679 --> 00:26:00,400 there's still potential uh uh you know to to grow the event calendar um even 360 00:25:58,799 --> 00:26:03,279 before we begin the physical planning. But I I'll let Harry speak to just 361 00:26:01,840 --> 00:26:07,120 similar venues that they've been a part of. 362 00:26:05,120 --> 00:26:10,720 » Yeah, just to piggyback first on on what Tyler said regarding the amphitheater. 363 00:26:08,880 --> 00:26:13,840 Um and and we al also had some recommendations for the convention 364 00:26:11,919 --> 00:26:18,720 center, but we certainly during the course of this RFP process, we we we 365 00:26:16,159 --> 00:26:23,279 shared some aspirational uh thoughts around um where these venues could go. 366 00:26:21,279 --> 00:26:27,440 Realize a lot needs to come together with the financing end and how that we 367 00:26:24,960 --> 00:26:31,600 all pull that together. But um again I mentioned we've got a a pretty good 368 00:26:29,200 --> 00:26:34,640 knowledge of this market and we we we drew upon that experience of operating 369 00:26:33,200 --> 00:26:37,919 the market to drive kind of our recommendation specific to the 370 00:26:35,919 --> 00:26:41,840 amphitheater. If we can get to the point where we can increase capacity, make an 371 00:26:40,159 --> 00:26:45,919 investment into that amphitheater both in the back of house and the front of 372 00:26:43,360 --> 00:26:50,720 house. increase the the the rigging capacities. U I think Tyler mentioned um 373 00:26:48,960 --> 00:26:54,960 the event experience, food and beverage, right? Points of sale, meeting and 374 00:26:53,120 --> 00:26:58,720 exceeding customers expectations in today's world. Um it's great to get the 375 00:26:57,360 --> 00:27:02,960 events, but then you want to maximize the experience as well as maximizing 376 00:27:00,400 --> 00:27:06,240 revenue with a commercial mindset. But um it's all about the event experience 377 00:27:04,880 --> 00:27:10,159 at the end of the day, right? Every event is an opportunity to to wow 378 00:27:08,559 --> 00:27:13,760 people, right? And create cheerleaders and ambassadors for the venues and for 379 00:27:12,480 --> 00:27:17,679 the city. you don't want to you don't want to people leaving with a terrible 380 00:27:15,360 --> 00:27:20,480 experience. So, it's managing every step in that process from the time they leave 381 00:27:19,200 --> 00:27:24,960 home to the time they get home and making sure that that experience um as I 382 00:27:23,039 --> 00:27:30,880 said creates those ambassadors for for the venues in the city. um in terms of 383 00:27:28,480 --> 00:27:33,919 maximizing I mean I I think of again we manage so many venues I think of Grand 384 00:27:32,240 --> 00:27:41,120 Rapids I think of Baton Rouge I think of Florence um Sagenol Michigan um theaters 385 00:27:37,919 --> 00:27:44,240 in in Ohio Toledo Ohio where operating at a significant deficit we've turned 386 00:27:42,720 --> 00:27:49,840 that turned those into profitable buildings or significantly decreased um 387 00:27:46,559 --> 00:27:53,039 the required subsidy each year um Tyler touched on a little bit which I didn't I 388 00:27:51,360 --> 00:27:57,600 don't didn't think we had time in this in this session but to drill too deep um 389 00:27:55,919 --> 00:28:00,880 But the shared data and analytics that we have as our company again pulling all 390 00:27:59,279 --> 00:28:05,279 that information together >> to inform our local staff to help them 391 00:28:03,039 --> 00:28:09,039 do the best deals right and doing the shows to help them advance the shows 392 00:28:06,880 --> 00:28:12,960 properly. Um if we know there's a tour that's played six other of our venues we 393 00:28:10,880 --> 00:28:16,880 have all that shared information from those events 394 00:28:14,799 --> 00:28:21,200 um what people like to eat, what people like to drink so we can plan effectively 395 00:28:19,360 --> 00:28:25,039 again maximize their experience and maximize revenue. So what we're doing in 396 00:28:23,679 --> 00:28:32,080 that world with a program we have workday and AI down the road and all of 397 00:28:27,520 --> 00:28:36,720 that technology and and shared data um um again drives that experience and 398 00:28:33,840 --> 00:28:39,919 drives more revenue um to the venue. But um you know we've grown to the size we 399 00:28:38,640 --> 00:28:44,799 have because we've achieved our municipal partners goals and that's 400 00:28:41,520 --> 00:28:49,120 that's financial and otherwise. Yes. the the mission and the goals for many of 401 00:28:46,559 --> 00:28:53,200 these venues the same bottom line performance economic impact right 402 00:28:51,360 --> 00:28:57,919 quality of life for residents attracting new residents bringing people downtown 403 00:28:56,000 --> 00:29:01,520 um as a complimentary venue to the other assets that's in the community all those 404 00:29:00,159 --> 00:29:05,679 things but they vary a little bit it's not cookie cutter every every city every 405 00:29:03,360 --> 00:29:10,240 state every county authority they have different goals working within those 406 00:29:07,200 --> 00:29:14,240 broader u set of of typical objectives and and missions so we customize to our 407 00:29:13,279 --> 00:29:18,720 individual municipal partners goals which we will 408 00:29:15,919 --> 00:29:22,480 do here um with a demonstrated track record and again I I go back to using 409 00:29:20,880 --> 00:29:26,960 the scale of the company and the experience and the data that we have and 410 00:29:24,080 --> 00:29:31,440 the information um but maximize the opportunities and the events when we get 411 00:29:28,399 --> 00:29:34,720 them also the marketing the branding the vis visibility in two separate 412 00:29:33,279 --> 00:29:38,559 industries the live entertainment industry and and the convention meeting 413 00:29:36,399 --> 00:29:42,000 hospitality industry uh which these venues play in and having those 414 00:29:40,159 --> 00:29:47,039 relationships on a national level on a regional level um and a comfort level 415 00:29:44,159 --> 00:29:49,919 for users um and and our partners that if they come to a a Legends Global 416 00:29:48,960 --> 00:29:53,760 Managed building, they're going to receive great service and u there's a 417 00:29:52,399 --> 00:29:56,559 level of expectation that they have comfort with. 418 00:29:54,960 --> 00:30:01,679 » Good. I appreciate that. Just one other quick question. How many outdoor venues 419 00:29:59,760 --> 00:30:06,640 similar to ours do [clears throat] you currently manage or operate? 420 00:30:03,840 --> 00:30:10,399 » We manage I think 20 some amphitheaters. >> Okay. 421 00:30:07,039 --> 00:30:14,240 » Um Council Member Adams. Um various sizes. We just opened uh the Aquaore 422 00:30:12,799 --> 00:30:16,559 Amphitheater in Grand Rapids. That's about 12,000 seats. 423 00:30:16,080 --> 00:30:23,679 » Okay. >> Um just a few months ago. Uh we managed 424 00:30:21,039 --> 00:30:28,240 down to boutique amphitheaters, 5,000 capacity, 7,000 seat capacity capacity 425 00:30:26,559 --> 00:30:33,600 in Raleigh, North Carolina and Kerry right outside of Raleigh. Uh 15,000 seat 426 00:30:31,440 --> 00:30:38,000 uh amphitheater in Syracuse, New York. Um so we have a a fairly significant 427 00:30:35,520 --> 00:30:42,080 footprint um in the amphitheater world. So I imagine you face the uh the 428 00:30:40,159 --> 00:30:45,279 opposite seasonal problem in Grand Rapids that we face here. So okay, good. 429 00:30:44,399 --> 00:30:47,360 Thank you so much. >> Yeah, thank you. 430 00:30:45,919 --> 00:30:50,799 » That actually works out because once they're done over there, they can come 431 00:30:48,640 --> 00:30:56,799 right over here and book. >> But I think ours is only 5,000 432 00:30:54,720 --> 00:30:59,600 » 5,000 capacity. So it's on the smaller end. 433 00:30:58,240 --> 00:31:03,600 » Council member Duff, I know you've been waiting. Thank you. 434 00:31:00,240 --> 00:31:07,600 » Yeah, I have quite a few questions. Um apologize for the long list. it took a 435 00:31:06,080 --> 00:31:08,799 little while for all the information to be uploaded. 436 00:31:08,736 --> 00:31:15,279 » [clears throat] >> Um so a couple of years ago we did a 437 00:31:12,240 --> 00:31:20,960 whole visioning of the convention center and look at at capital improvements and 438 00:31:18,799 --> 00:31:24,799 I think there was two or three selections depending on how much we want 439 00:31:22,799 --> 00:31:33,919 to invest and what the ROI is this related or is this a separate exercise 440 00:31:28,559 --> 00:31:39,440 or I mean it is that work related to the future of what Legends is working on. 441 00:31:37,120 --> 00:31:43,760 So, Vice Mayor and Council Member Duff, it is um it is related in the fact that 442 00:31:41,840 --> 00:31:47,360 this is the next step towards trying to achieve those goals, right? So, what we 443 00:31:45,760 --> 00:31:51,840 came to council with a year and a half ago was this is the feasibility of the 444 00:31:49,760 --> 00:31:57,279 the actual facilities themselves, like what would we need to do physically at 445 00:31:54,399 --> 00:32:00,960 the campus in order to elevate the n the artists, the the acts we get, the things 446 00:31:59,600 --> 00:32:04,000 that we book at the convention center, the food and beverage, that type of 447 00:32:02,240 --> 00:32:08,799 thing. So, that was a feasibility study and it left us with some really great 448 00:32:05,679 --> 00:32:12,880 ideas. Um and the next question is how do we fund those? How do we how do we 449 00:32:11,200 --> 00:32:16,480 invest? We know we want to invest in this campus. How do we go about doing 450 00:32:14,399 --> 00:32:21,360 that? So this is that next step of actually bringing in an international 451 00:32:18,159 --> 00:32:26,320 partner um in this industry who has done this before and can figure out how to 452 00:32:24,080 --> 00:32:31,600 elevate what we currently have and monetize it in a manner that allows us 453 00:32:28,720 --> 00:32:35,519 to invest then back in all of those revenues back in to larger capital 454 00:32:33,440 --> 00:32:39,840 improvements which then increases our revenues and allows us to invest again. 455 00:32:37,679 --> 00:32:45,200 So the goal of this is actually to monetize as much as we can as it sits 456 00:32:41,919 --> 00:32:49,840 today. Um doing some minor modifications as much as we can and then reinvesting 457 00:32:47,840 --> 00:32:55,039 and reinvesting so that we're constantly reinvesting back into the campus. It is 458 00:32:52,880 --> 00:33:00,000 it is investing the revenues from the campus back into the campus and not 459 00:32:57,519 --> 00:33:03,440 asking in the future for general funds in order to fund a capital improvement. 460 00:33:02,000 --> 00:33:07,440 The capital improvement would be funded by the revenues coming from the campus 461 00:33:05,200 --> 00:33:10,320 itself. So that is the goal. This is this is the step one into that 462 00:33:09,257 --> 00:33:16,159 [clears throat] goal which is to bring in a partner who has that expertise and 463 00:33:12,880 --> 00:33:20,240 that breadth of experience and resources that allows us to truly maximize what we 464 00:33:18,640 --> 00:33:24,559 can do on this campus. So this is really that it's this is that next step from 465 00:33:21,840 --> 00:33:28,480 that feasibility study. And and maybe I can just add, vice mayor and council 466 00:33:26,000 --> 00:33:33,600 member. Um that's why I'm so excited this morning because um I love seeing 467 00:33:31,440 --> 00:33:37,840 Tyler this morning in this perspective because now we have a path forward to 468 00:33:35,519 --> 00:33:42,720 actually make some of that those visions that um we had when you were presented 469 00:33:40,720 --> 00:33:48,080 uh their findings a year and a half ago an actual reality that's not going to 470 00:33:45,039 --> 00:33:53,679 burden our overall uh taxpayers. Because what what this partnership uh allows us 471 00:33:51,039 --> 00:34:00,320 to do is maximize revenue that's generated on site by bringing um more 472 00:33:56,960 --> 00:34:03,760 lucrative shows by by maximizing our return on investment uh that we make 473 00:34:02,559 --> 00:34:08,399 both in the amphitheater and the convention center to bring high value 474 00:34:06,399 --> 00:34:13,599 acts and bring highv value conventions and others that will uh further revenue 475 00:34:11,440 --> 00:34:18,879 that then we'll be able to invest back into the infrastructure and the capital 476 00:34:16,480 --> 00:34:22,560 side of this program. I mean, we sat here a year and a half ago with the 477 00:34:20,480 --> 00:34:27,200 vision of what it was going to take to uh modernize our facilities, but we had 478 00:34:25,200 --> 00:34:32,480 no path forward on how we were going to pay for for those as Candace just said. 479 00:34:29,200 --> 00:34:36,960 And so, this partnership because of what um Legends Global brings to the table 480 00:34:34,639 --> 00:34:40,639 will allow us to maximize revenue at these centers that can be reinvested 481 00:34:38,879 --> 00:34:45,200 back in them. So the users will be paying for the capital improvements of 482 00:34:42,639 --> 00:34:50,000 these facilities and not shifting the burden onto any of the general city 483 00:34:46,960 --> 00:34:54,000 taxpayers. And that is uh a fantastic development that we could not have 484 00:34:52,079 --> 00:34:58,640 foreseen if we had stayed with the status quo. And uh and we we have 485 00:34:56,720 --> 00:35:03,280 excellent staff. U to Harry's point about um other venues that might have 486 00:35:01,520 --> 00:35:08,079 been operating in the red, we're we're fortunate um and and maybe unique in 487 00:35:05,599 --> 00:35:13,440 some ways that we we paid for ourselves. We were break even, but we weren't 488 00:35:10,400 --> 00:35:17,839 maximizing the opportunities. Uh, and it wasn't for lack of great staff. It's 489 00:35:15,680 --> 00:35:22,160 we're not part of the network that Harry just described. If you're a convention 490 00:35:19,920 --> 00:35:25,599 planner, um, you're taking the path of least resistance. You're not reaching 491 00:35:23,599 --> 00:35:28,800 out to independent venues to schedule your conventions. You're calling Legends 492 00:35:27,200 --> 00:35:32,480 Global because you have a relationship with them and you're saying, "I want to 493 00:35:30,800 --> 00:35:35,760 schedule my next four years. I want to be in the Northeast. I want to be in the 494 00:35:33,920 --> 00:35:38,880 Pacific Northwest, in Florida, and then in in the Southwest." 495 00:35:37,520 --> 00:35:43,359 Where where are you going to put me, Legends Global? Where where are your 496 00:35:40,400 --> 00:35:49,359 venues? What makes sense for my um for my um conference or or my uh touring 497 00:35:47,280 --> 00:35:55,680 artist or whatever it may be? That's just access and opportunity that we 498 00:35:51,920 --> 00:36:01,920 haven't had. and that these uh industry experts know how to maximize, know how 499 00:35:58,480 --> 00:36:05,680 to bring in that high value um into both the amphitheater and the convention 500 00:36:03,599 --> 00:36:11,520 center, which will then allow us to invest back into um into those 501 00:36:08,079 --> 00:36:17,440 facilities so that we can continue to um to elevate it um to to a modern facility 502 00:36:15,119 --> 00:36:22,079 to uh a high value facility like the amphitheater to bring in uh those 503 00:36:19,680 --> 00:36:26,880 experiences like Harry um had described earlier. 504 00:36:23,040 --> 00:36:32,720 with um all the modern amenities and high value FnB and other uh 505 00:36:29,760 --> 00:36:37,920 opportunities that just reflect the reality of the market today and that um 506 00:36:35,119 --> 00:36:43,839 we we current we currently can't provide without substantially burdening the 507 00:36:40,480 --> 00:36:47,839 taxpayers um in a way that I I know brought a lot of hesitation to probably 508 00:36:45,440 --> 00:36:51,920 all of us and so uh this partnership will give us a path forward and that's 509 00:36:50,000 --> 00:36:55,119 one of the reasons I'm I'm so excited about because it was a daunting prospect 510 00:36:53,520 --> 00:36:59,680 of how are we going to get there. So we had to change the model. We had to do 511 00:36:57,200 --> 00:37:04,079 something uh different to maximize private sector expertise and investment 512 00:37:01,920 --> 00:37:08,320 and so that's why this partnership is is a real I mean it's a it's a big deal. 513 00:37:05,920 --> 00:37:13,119 This is a real gamecher uh and will have a ripple effect. I I appreciate that the 514 00:37:10,320 --> 00:37:17,119 Delta uh hotel is here because again we're um this this will have a ripple 515 00:37:15,280 --> 00:37:20,880 effect into what we're seeing in downtown throughout the hospitality side 516 00:37:19,520 --> 00:37:25,760 of things. I know you've received a letter from Visit Mesa um with their 517 00:37:23,280 --> 00:37:30,400 support. Um you know, the mayor I think I think the mayor left something with 518 00:37:27,119 --> 00:37:34,640 the vice vice mayor uh to express his support, but the mayor's been a big big 519 00:37:32,480 --> 00:37:38,560 champion of this because again, if we were going to change the status quo, if 520 00:37:36,960 --> 00:37:43,680 we were if we were going to find funding, we had to go out and and 521 00:37:41,200 --> 00:37:47,920 harness the private sector opportunities of partnership. And that's what um the 522 00:37:45,760 --> 00:37:51,599 Legends Global team um brings to the table. That's why it's a big deal. 523 00:37:50,079 --> 00:37:55,839 » Yeah, I appreciate that and I'm very excited about it. But I'm still trying 524 00:37:53,520 --> 00:37:58,880 to pull everything together because we've been on this road for quite a 525 00:37:57,599 --> 00:38:01,599 while. I was trying to decide what we're going to do with the convention center 526 00:38:00,320 --> 00:38:04,720 and I didn't know if Legends was involved at that time. Sounds like it 527 00:38:02,880 --> 00:38:09,440 was a separate feasibility study which led us to Legends. We're no longer 528 00:38:07,200 --> 00:38:14,640 looking at a bond opportunity in order to do improvements. But I do say and 529 00:38:12,320 --> 00:38:18,160 you're you're experienced at this. It's kind of a chicken and egg thing, right? 530 00:38:16,480 --> 00:38:22,720 In order for you to get the revenue that you need to to improve the building, you 531 00:38:21,359 --> 00:38:26,880 have to have investment. But you can't get the investment until you, you know, 532 00:38:25,119 --> 00:38:34,320 until you do the improve. I'll leave that to you. Um, it's kind kind of 533 00:38:30,320 --> 00:38:41,040 tricky. Um, are we expecting any revenue from this at from to the city or this is 534 00:38:39,520 --> 00:38:46,160 » I imagine there's so much investment that needs to go on from the feasibility 535 00:38:43,520 --> 00:38:54,160 study that we saw. identified like at the bottom level is like $30 million. Um 536 00:38:49,839 --> 00:38:59,359 so are we paying for you said operations I don't know what that is and then do we 537 00:38:57,760 --> 00:39:04,880 expect revenues? >> So vice mayor and council member Jeff 538 00:39:01,760 --> 00:39:09,680 this is um so again they are operating on our behalf. So it is still city funds 539 00:39:07,680 --> 00:39:14,480 that are funding all of the operations. So anything operational on that campus 540 00:39:12,079 --> 00:39:16,640 is still a city funded operations. >> So we're see keeping all the revenue and 541 00:39:16,320 --> 00:39:20,160 city >> keeping all the revenue. Right. 542 00:39:17,920 --> 00:39:23,599 » And then the commission base and all that. That's where you're right 543 00:39:22,079 --> 00:39:27,440 » getting your revenues. Okay. >> Correct. So Legends Global would receive 544 00:39:25,440 --> 00:39:31,359 exactly what was on that list. Anything above and beyond that are everything is 545 00:39:29,520 --> 00:39:35,440 city revenues. The only thing that comes out of those city revenues are exactly 546 00:39:33,200 --> 00:39:40,560 what's on that list based on formulas. >> Okay. Then looking at the way we 547 00:39:38,880 --> 00:39:45,040 envisioned [clears throat] our arts and innovation district is a lot of 548 00:39:42,320 --> 00:39:48,880 development over property that is around the convention center on the convention 549 00:39:46,880 --> 00:39:53,839 center especially a lot of parking lots maybe could be built over or anyway we 550 00:39:52,400 --> 00:39:59,040 need to do some visioning on that. Is there anything that prohibits us from 551 00:39:57,119 --> 00:40:02,079 you know development? We wanted to do the lightw walk and have development 552 00:40:00,560 --> 00:40:06,160 vertically along that up to the convention center making that connection 553 00:40:03,839 --> 00:40:11,520 from the convention center to downtown to activate our downtown from the 554 00:40:08,400 --> 00:40:17,440 convention center. Is there >> So we're still on the grounds. We have 555 00:40:14,800 --> 00:40:22,000 » vice council member de we the ownership doesn't change. Um all of the plans that 556 00:40:19,359 --> 00:40:25,440 we've done with the the future lightwalk and the partnerships with ASU and the 557 00:40:24,000 --> 00:40:29,359 rebuilding of that kind of post office area, the Serin House improvements that 558 00:40:27,760 --> 00:40:33,440 we're going to do, the natural history museum which is downtown. Anything that 559 00:40:31,520 --> 00:40:37,520 we do at the MAC, all of that stays the same. So all of the planning that we're 560 00:40:35,440 --> 00:40:43,119 putting in um with Jack Mufay's team and and JDonnell's team about how to really 561 00:40:40,240 --> 00:40:48,000 lift and boost the downtown, all of that is still in play. All of that is still 562 00:40:45,200 --> 00:40:53,599 continuing. This actually elevates um by bringing another another team to the to 563 00:40:50,800 --> 00:40:57,359 the to the group, right? And another set of expertise about what we could we 564 00:40:55,359 --> 00:41:00,880 could do on campus. How does that fit into the lightwalk? How do we make that 565 00:40:59,440 --> 00:41:03,760 connection between because that's what the lightwalk is for, right? is to make 566 00:41:02,319 --> 00:41:07,920 that connection between the convention center and Main Street because we want 567 00:41:05,839 --> 00:41:11,520 people who come to a concert, we don't want them to get back in their car. We 568 00:41:09,680 --> 00:41:15,680 want them to go to Main Street, right, and continue their festivities for that 569 00:41:13,599 --> 00:41:19,280 day and then um and then leave the downtown, right? We want people to come 570 00:41:17,200 --> 00:41:24,079 early and we want people to stay late. And so this all um all of this still 571 00:41:22,319 --> 00:41:26,960 continues. What this does is bring expertise to the table for this 572 00:41:25,839 --> 00:41:31,280 particular campus. >> Yeah. And we have on the campus of the 573 00:41:29,520 --> 00:41:35,440 convention center, we like I said, we have a lot of land that's not really 574 00:41:33,280 --> 00:41:39,520 producing anything and reworking that. We still have that opportunity within 575 00:41:37,040 --> 00:41:45,760 the campus of the convention center to continue that vision of utilizing the 576 00:41:42,640 --> 00:41:52,720 property. Okay. Um we have um existing contracts especially 577 00:41:50,079 --> 00:41:56,960 with Mesa AMP and stuff like that. Does that all terminate or do you work with 578 00:41:55,440 --> 00:42:00,640 like I know Danny Leco? >> No. So yeah, Vice Mayor and Council 579 00:41:58,480 --> 00:42:04,960 Member Duff, all contracts um will continue. So this is a seamless 580 00:42:02,400 --> 00:42:09,839 transition at the end of the day. Um we hope that our customers um just have a 581 00:42:08,079 --> 00:42:13,040 seamless transition with us as we work through the next two months in that 582 00:42:11,520 --> 00:42:17,280 transition period. Those are all the things that would be um identified. Yes, 583 00:42:15,520 --> 00:42:21,280 this is an industry that books out one, two, or sometimes three years ahead 584 00:42:18,880 --> 00:42:24,560 depending on how large um either the concert or the convention is. And so 585 00:42:23,359 --> 00:42:28,000 those would just be seamless transitions. The contracts would remain 586 00:42:26,160 --> 00:42:31,920 in place. Any contract signed on behalf of the city of Mesa is still in place 587 00:42:29,920 --> 00:42:35,760 when Legends Global comes in to manage that particular contract. 588 00:42:33,680 --> 00:42:39,520 » Um there may be some uh different subcontractors, those types of things. 589 00:42:37,760 --> 00:42:44,480 So they will have people who have contracted with us for a convention, 590 00:42:41,599 --> 00:42:49,280 let's say for next year. um they would now have um access to the new food and 591 00:42:46,960 --> 00:42:51,760 beverage um selections that they could work from, but the contract itself would 592 00:42:51,040 --> 00:42:54,560 remain in place. >> Food and beverage. Yeah, we need to work 593 00:42:53,280 --> 00:43:00,560 on that, especially when it comes to the Mesa AMP. And I I love that you had the 594 00:42:57,359 --> 00:43:05,599 elevated food concepts there. and like to encourage 595 00:43:02,480 --> 00:43:10,000 where appropriate using some of our local restaurants and beverage providers 596 00:43:07,760 --> 00:43:14,160 that are you know especially in the beverages they make their own products 597 00:43:12,240 --> 00:43:19,520 and stuff like that and do distribution to grocery stores they have the capacity 598 00:43:15,760 --> 00:43:22,400 to um sell and it keeps it unique kind of like airports right you go to 599 00:43:20,800 --> 00:43:26,560 airports and it's boring now if you go to an airport and they have the standard 600 00:43:24,400 --> 00:43:32,160 whatever you know you want to see some local fair 601 00:43:27,440 --> 00:43:36,640 » I um Vice Mayor, Council Member Duff, um that is foundational to how we operate 602 00:43:33,920 --> 00:43:40,880 our food and beverage operations. um incorporating technology, speed of sale, 603 00:43:38,880 --> 00:43:45,920 proper points of sale, graband go, all those things, elevated VIP club 604 00:43:43,119 --> 00:43:49,359 experiences, premium experiences, but um foundational is the use of local 605 00:43:47,599 --> 00:43:53,599 products, local vendors, local brands, local suppliers, giving local community 606 00:43:52,000 --> 00:43:58,400 businesses and entrepreneurs an opportunity um to elevate their 607 00:43:55,599 --> 00:44:02,480 operations, turn jobs into careers, right? And providing them an opportunity 608 00:44:00,319 --> 00:44:06,079 that that's central to how we operate municipally owned buildings. I mean that 609 00:44:03,920 --> 00:44:10,400 to me that's a core mission is providing opportunities for local businesses and 610 00:44:08,560 --> 00:44:16,079 from an event experience standpoint I think whether it's a convention a 611 00:44:11,520 --> 00:44:19,760 meeting a concert um the locals are are they go to a show they want to 612 00:44:18,160 --> 00:44:22,319 experience brands and products that they're familiar with that they're 613 00:44:20,800 --> 00:44:26,240 comfortable with it's a feeling of this is our venue right a sense of equity in 614 00:44:24,160 --> 00:44:30,160 that venue and people coming from out of town and visitors um they want to 615 00:44:28,560 --> 00:44:34,319 experience Mesa right they want to experience local products and brands and 616 00:44:32,880 --> 00:44:37,920 um as part of the food and beverage operation which is central to the event 617 00:44:35,920 --> 00:44:43,119 experience as we all know um and revenue generation. I mean that is that is core 618 00:44:40,240 --> 00:44:47,520 to to the success of any any venue. >> I appreciate that. It helps our 619 00:44:45,440 --> 00:44:52,480 businesses and our community by keeping those dollars invested locally, but it 620 00:44:49,680 --> 00:44:59,200 really helps us brand downtown as well as being that uniquely local experience 621 00:44:55,440 --> 00:45:03,920 by having it extended into the auxiliary um building so we have more of a 622 00:45:00,960 --> 00:45:08,640 presence. So, thank you for for that. Um, 623 00:45:05,680 --> 00:45:13,359 I just wanted to um put in there the arts and innovation 624 00:45:11,119 --> 00:45:19,359 district. Of course, we're working with ASU and the creative technologies 625 00:45:16,079 --> 00:45:23,359 and um you know, augmented reality, virtual reality, 626 00:45:21,359 --> 00:45:27,040 filming, gaming, all these kinds of things. And I I saw in your 627 00:45:25,440 --> 00:45:34,720 presentation, which I like very much, is being able to do hybrid events as well 628 00:45:30,560 --> 00:45:38,000 as immersive events. And um I think that could really put us on the map for our 629 00:45:36,400 --> 00:45:42,720 convention center is being highly specialized to being able to do that, 630 00:45:40,480 --> 00:45:47,839 especially when we have so much talent that we'll even more with more ASU 631 00:45:45,119 --> 00:45:53,920 schools here. um being able to integrate and be have that identity do for the 632 00:45:51,839 --> 00:46:00,800 arts and innovation district, being part of that, having that unique um venue 633 00:45:57,839 --> 00:46:06,160 that can do a gaming thing or things like that that really are kind of new in 634 00:46:03,359 --> 00:46:11,040 the space. And it helps us again with our identity and what we're trying to do 635 00:46:07,680 --> 00:46:18,000 in the economic development um the job creation side of it for the downtown 636 00:46:13,520 --> 00:46:22,640 area. Um, oh, and we're doing a a music scene and trying to get that going in 637 00:46:20,079 --> 00:46:29,440 downtown. I'm sure you've met with DMA. And so, again, that's an extension of 638 00:46:24,800 --> 00:46:35,359 it. Now, um, we do use the convention center for city events, whether the 639 00:46:32,000 --> 00:46:39,920 grounds um, events and community events, United Food Bank, we usually do our 640 00:46:36,960 --> 00:46:44,720 turkey drives or whatever, those kind of things. Are we looking at continuing 641 00:46:41,839 --> 00:46:48,079 that? Do we have access and rights to >> working through those? Because it is 642 00:46:47,040 --> 00:46:51,839 kind of a >> vice mayor and council member Duff. We 643 00:46:49,760 --> 00:46:55,920 actually have highlighted um as we go through the contract, we've proposed 644 00:46:53,680 --> 00:46:58,640 specific events that will continue um whether they're date specific like 645 00:46:57,359 --> 00:47:03,040 Celebrate Freedom, which is state specific, or if they're um dates that we 646 00:47:01,280 --> 00:47:06,000 can work in conjunction with Legends Global to find the right date, which is 647 00:47:04,480 --> 00:47:09,920 what we do with our our convention center staff today, is looking for 648 00:47:08,000 --> 00:47:13,920 whether they're revenue options versus an event that we need to do. we have 649 00:47:11,920 --> 00:47:18,640 highlighted the United Food Bank uh food distribution, those two particular um 650 00:47:16,560 --> 00:47:22,800 uses of the parking lot on those days. So, there's those particular state of 651 00:47:20,319 --> 00:47:28,000 the city um um those types of things that we do on an annual basis. Um and 652 00:47:25,520 --> 00:47:32,880 also our departments use um a lot of the rooms and so forth for events or 653 00:47:30,000 --> 00:47:38,319 meetings and so we would continue with a fee structure for our department city 654 00:47:35,040 --> 00:47:43,760 use separate from the commercial use. >> Okay. Okay. um you've touched upon it 655 00:47:41,680 --> 00:47:49,200 but you know do you have a vision over all of the evolving you know what that 656 00:47:46,560 --> 00:47:52,960 is you've t we've talked a lot about what's wrong with it not I'm not saying 657 00:47:50,960 --> 00:47:58,400 through you but over the years we've like realized we have some things that 658 00:47:55,599 --> 00:48:02,319 need to be remedied um but as you look forward and with your experience and 659 00:48:00,240 --> 00:48:10,000 knowledge working nationally with so many venues do you what's your vision of 660 00:48:04,960 --> 00:48:14,319 how this can fit into the national offerings and how we could stand out 661 00:48:12,079 --> 00:48:21,040 uniquely. >> Yeah. Um, Vice Mayor, Council Member 662 00:48:16,880 --> 00:48:26,640 Duff, I I the vision is this is an asset. It's a centerpiece asset for the 663 00:48:22,960 --> 00:48:30,800 community, right? Um, and in many way, shapes, and forms, right? It's um you 664 00:48:29,440 --> 00:48:35,839 obviously there's the financial end of it that's driving the e economic impact, 665 00:48:32,720 --> 00:48:40,000 but in many respects these venues help shape or detract from the image of a 666 00:48:37,599 --> 00:48:44,160 downtown, right? And we've seen that if they're well booked, if the service is 667 00:48:41,760 --> 00:48:49,119 good, um they are ingrained as part of the community, it elevates, it lifts all 668 00:48:46,079 --> 00:48:53,280 boats. Um if the event schedule is down, right, the facilities are not taken care 669 00:48:50,880 --> 00:48:56,400 of, uh they're in poor condition, it just not only detracts from that 670 00:48:54,800 --> 00:49:01,839 individual um operation and venue, but it reflects 671 00:48:59,359 --> 00:49:05,520 on the whole city. So um they're centerpiece assets, right? They they 672 00:49:03,440 --> 00:49:14,000 impact the brand, the image of the city as well as financially. So in my mind 673 00:49:08,240 --> 00:49:17,599 it's um establishing venues that are um setting the trends or ahead of the 674 00:49:15,280 --> 00:49:21,760 trends of what's going out there um in going on out there in the industry. Uh 675 00:49:19,599 --> 00:49:26,000 which we feel we are we have our finger on the pulse of and in many cases we're 676 00:49:23,359 --> 00:49:31,760 actually setting those trends. Um again two separate industries. Um but the 677 00:49:28,559 --> 00:49:36,400 bottom line is um having a venue and having it operated in a way that it is a 678 00:49:34,400 --> 00:49:40,000 complimentary centerpiece asset to all of all the assets and all the new stuff 679 00:49:38,240 --> 00:49:43,680 and improvements and investment and technology that's going on in the city 680 00:49:41,440 --> 00:49:48,079 of Mesa so that it's complimentary. It lifts all boats and we're all working 681 00:49:45,040 --> 00:49:52,000 together to do that. Um you know and it comes down to collaboration it comes 682 00:49:49,440 --> 00:49:56,079 down to knowledge. comes down to um again bringing that that experience from 683 00:49:53,839 --> 00:50:00,559 a worldwide scale of managing v many venues just like this driving people 684 00:49:58,400 --> 00:50:04,000 downtown keeping people here as Candace I think mentioned for two or three days 685 00:50:02,640 --> 00:50:10,400 not just coming to a show and leaving but can we give them um a destination 686 00:50:07,520 --> 00:50:14,640 experience that is enjoyable that's going to bring them back that's going to 687 00:50:11,680 --> 00:50:18,480 spread positive word of mouth um and that that's goes beyond as I think we've 688 00:50:16,880 --> 00:50:22,400 touched on today just the venues the district around that the opportunities, 689 00:50:20,720 --> 00:50:28,480 the attractions, the safety, the security um um you know, the traffic 690 00:50:26,160 --> 00:50:33,040 flow, pedestrian and vehicular, does it all make sense? Is it all coordinated? 691 00:50:30,720 --> 00:50:36,880 Um to provide the best experience, right? And it's all about, as I said, 692 00:50:35,440 --> 00:50:41,119 it's all about lifting all boats and working with stakeholders to to elevate 693 00:50:39,040 --> 00:50:43,920 the entire destination of which these are centerpiece assets for the 694 00:50:42,720 --> 00:50:50,559 destination. >> And yeah, I'll I'll add to that a little 695 00:50:46,240 --> 00:50:54,960 bit. Um, just kind of uh adding to a lot of the points Harry made. Um, I think 696 00:50:53,440 --> 00:50:58,240 we're we're at at a time in both the live entertainment and convention 697 00:50:56,160 --> 00:51:01,440 industry where planners, promoters, attendees, they're looking for something 698 00:50:59,440 --> 00:51:04,319 more unique, more authentic. We know there's certain lines of businesses and 699 00:51:03,040 --> 00:51:08,079 in certain cities we're not going to compete with in terms of size, but we 700 00:51:06,079 --> 00:51:12,960 can very much differentiate in terms of experience, technology. um throughout 701 00:51:10,800 --> 00:51:16,480 the the uh report writing process. I mean, I was really excited, genuinely 702 00:51:14,800 --> 00:51:20,160 excited for for the f future of downtown Mesa. So, there's paths we could go um 703 00:51:18,559 --> 00:51:23,280 in in terms of planning this this downtown, certainly for a city that 704 00:51:21,599 --> 00:51:27,440 continues to grow and the convention center and amphitheater could and should 705 00:51:24,880 --> 00:51:32,960 be a major anchor to to what does happen here. So aligning with uh these goals 706 00:51:30,400 --> 00:51:35,760 regarding technology um the the the lightwalk and and various public 707 00:51:34,559 --> 00:51:39,760 improvements we want to make throughout downtown. Also aligning with economic 708 00:51:37,440 --> 00:51:43,839 development and going after highv value tech and other industries that can come 709 00:51:42,000 --> 00:51:47,680 to town. This can be the welcome mat, the showroom for those various 710 00:51:45,680 --> 00:51:52,000 industries. We're not going after 10,000 attendee conventions. We're going after 711 00:51:49,760 --> 00:51:55,359 meetings, gatherings, conferences, and certainly leveraging what Arizona State 712 00:51:53,680 --> 00:51:58,640 has here and other labor that we have here that's in the world of immersive 713 00:51:56,720 --> 00:52:02,400 experiences, which I think we're just, you know, starting to get past the tip 714 00:52:00,720 --> 00:52:05,760 of the iceberg about opportunities for there. Um, we're excited for that and 715 00:52:04,160 --> 00:52:08,800 it's a moving target. You know, I we made that report last year and we can't 716 00:52:07,280 --> 00:52:11,680 fully predict what this facility could and should look like 10 years from now, 717 00:52:10,319 --> 00:52:16,400 right? But that's why we're excited to be part of the team uh to provide just 718 00:52:14,160 --> 00:52:20,000 data for decision-m on an ongoing basis as we plan this out in phases over the 719 00:52:18,880 --> 00:52:24,319 coming years. >> Well, I I appreciate your expertise. I 720 00:52:22,160 --> 00:52:30,880 look forward to working with you and also continuing the engagement with the 721 00:52:28,079 --> 00:52:35,760 entities in in the surrounding area with economic development. I could see this, 722 00:52:33,839 --> 00:52:41,440 you know, having a great convention center in that museum being a cat 723 00:52:37,839 --> 00:52:46,000 catalyst along with the ASU schools for the economic development and job 724 00:52:43,119 --> 00:52:51,760 creation that we want to do um along the lightwalk and have, you know, um those 725 00:52:50,160 --> 00:52:55,680 opportunities. We have a great downtown, but we need the jobs. We need the 726 00:52:54,079 --> 00:52:58,720 professional jobs here, and that's what we're lacking. And that could really 727 00:52:57,040 --> 00:53:03,280 help. but working with economic development and visit Mesa, we want to 728 00:53:00,400 --> 00:53:08,240 be the destination and our downtown and ASU so that we holistically leverage all 729 00:53:06,640 --> 00:53:16,000 the assets that we're all bringing to the table to um make each partner 730 00:53:12,319 --> 00:53:21,040 better. So, thank you. >> Do we know off top of our heads how many 731 00:53:18,400 --> 00:53:25,440 days the convention center is booked for the amphitheater 732 00:53:23,760 --> 00:53:29,440 currently? >> I do. Uh, Vice Mayor, we have that data, 733 00:53:27,520 --> 00:53:34,160 but I don't have it in front of me, but we can provide that data to the council. 734 00:53:31,359 --> 00:53:38,559 We are we are heavily utilized, I will say, um, in that. And so, what we're 735 00:53:36,079 --> 00:53:43,599 really looking at is how to elevate what we're already doing. How do we get that 736 00:53:40,880 --> 00:53:48,000 next tier convention, the ones who stay for a few days, not just come in for the 737 00:53:45,920 --> 00:53:54,640 day and back out again? How do we get the people who travel for that artist, 738 00:53:51,119 --> 00:53:58,720 not across town, but across the state? um you know how do we do so it's really 739 00:53:56,720 --> 00:54:02,240 it's not necessarily a utilization it's the type of acts and the type of 740 00:54:00,480 --> 00:54:04,800 conventions that create the bed bed nights 741 00:54:02,800 --> 00:54:08,000 » yeah and you absolutely nailed where I was going with that because I was 742 00:54:06,400 --> 00:54:12,240 curious the second followup was going to be how many of those are multi-days as 743 00:54:10,480 --> 00:54:17,520 we want them staying at the delta so the delta could also continue to do the 744 00:54:15,040 --> 00:54:20,640 investments that they want to make >> right 745 00:54:18,319 --> 00:54:24,880 » to upscale this uh at the same time >> yeah and vice that's exactly what we're 746 00:54:22,240 --> 00:54:28,400 looking at and for. So, it's it's really never been a point of are we not 747 00:54:26,800 --> 00:54:32,559 utilizing the rooms? Are they not being booked? They are being booked. It's this 748 00:54:30,640 --> 00:54:35,839 it's not necessarily overnight stays. We're not. And that's what we're looking 749 00:54:33,920 --> 00:54:39,680 for is how do we encourage people to come to downtown for more than just the 750 00:54:37,839 --> 00:54:42,319 day, right? We want them to be here for the weekend or the week or um those 751 00:54:41,760 --> 00:54:46,000 types of things. >> And I appreciate the discussion of the 752 00:54:44,400 --> 00:54:51,760 Mesa Celebration of Freedom because that's going to continue to be a a 753 00:54:48,960 --> 00:54:54,720 marquee event for our community. Uh, I see Chief Camelly in the background and 754 00:54:53,520 --> 00:54:59,359 one of the events I was thinking about is the Arizona Fire School comes in and 755 00:54:56,720 --> 00:55:03,280 that's a multi-day event that utilizes that facility. 756 00:55:01,520 --> 00:55:07,200 Beverage sale should be interesting, Mary 757 00:55:04,960 --> 00:55:09,839 as they improve. And you had a comment, Mr. Butler. 758 00:55:07,920 --> 00:55:16,480 » Well, no, I mean, Vice Mayor, you you nailed it. It's again it's back to to 759 00:55:12,800 --> 00:55:20,880 high value utilization of the facility because because we we do as I stated 760 00:55:18,800 --> 00:55:25,520 earlier we start off at a better spot than a lot of smaller convention centers 761 00:55:23,440 --> 00:55:29,280 or maybe Harry could maybe tell me even larger convention centers that we don't 762 00:55:27,359 --> 00:55:33,119 have to subsidize these facilities. They break even. But so that's great. That's 763 00:55:31,599 --> 00:55:38,000 a good starting point. But the reality is it it wasn't those high value 764 00:55:35,119 --> 00:55:43,280 conferences and shows that generate room nights that that allowed people to stay. 765 00:55:40,160 --> 00:55:47,599 It it's great that we can book the venue and um people would get in their car in 766 00:55:45,440 --> 00:55:51,760 their morning in Glendel and drive to Mesa and be at a conference for four or 767 00:55:50,160 --> 00:55:55,680 five hours and then get back into their car and drive back to Glendel all 768 00:55:54,079 --> 00:56:02,079 without frequenting a downtown restaurant, without putting a head in 769 00:55:58,400 --> 00:56:06,319 bed at the Delta. Um so those were just opportunities that we know with this 770 00:56:04,319 --> 00:56:12,160 partnership we'll be able to maximize for high value um opportunities that can 771 00:56:10,400 --> 00:56:16,559 generate that revenue and have that ripple effect not just through the the 772 00:56:14,720 --> 00:56:20,079 revenue that the facility brings in but what that means for restaurants and 773 00:56:17,920 --> 00:56:24,319 hospitality and and businesses in downtown Mesa. I mean, we've we've all 774 00:56:22,480 --> 00:56:28,160 been to conferences, overnight conferences, and you know that impact 775 00:56:25,760 --> 00:56:31,359 that it has when people are going out at night and going to the restaurants and 776 00:56:29,760 --> 00:56:35,599 and getting up in the morning and going to the coffee shops and and and having 777 00:56:33,920 --> 00:56:39,599 those type of experiences. And so, that's what we um hope to generate 778 00:56:37,839 --> 00:56:43,040 through through this partnership. Well, not only that, I think about how many 779 00:56:41,280 --> 00:56:47,359 conferences we go to and by the time we're starting to wind down, the next 780 00:56:44,720 --> 00:56:51,119 one is starting to wind up and and it's just an exchange. And that's the kind of 781 00:56:49,440 --> 00:56:55,280 thing that we want to see is just one right into the other. 782 00:56:52,640 --> 00:56:59,040 » Um, where do we see our naming rights? At what point we might be be able to 783 00:56:57,200 --> 00:57:05,520 generate some revenue from naming rights? I'm Arizona Financial Theater, 784 00:57:02,240 --> 00:57:10,274 Desert Diamond Arena, State Farm. Um, Tempe Stadium is apparently sponsored by 785 00:57:08,480 --> 00:57:14,640 the devil. [laughter] 786 00:57:12,079 --> 00:57:18,079 » Maybe not that one, but >> Well, you know, depends on the check. 787 00:57:16,880 --> 00:57:21,599 Depress on the check. Well, I don't know. The White Socks did the Pope thing 788 00:57:19,760 --> 00:57:26,160 the other day. That might be closer to our kind of flavor around here. 789 00:57:24,000 --> 00:57:30,000 » Um, Vice Mayor, we will be um we will be looking into those types of of things. 790 00:57:28,079 --> 00:57:33,839 All sponsorships to me are on the table. Um, there are certain ones that would 791 00:57:31,440 --> 00:57:39,599 come back if it's name, not the devil. Um, but um unless it's the Sunundevil. 792 00:57:36,720 --> 00:57:42,400 Um, but it's uh naming rights, those types of things would come back to 793 00:57:40,720 --> 00:57:45,280 council. Something of that magnitude. any type of a naming rights. We already 794 00:57:43,760 --> 00:57:49,040 have a policy in place for any naming rights would come back to council for 795 00:57:46,720 --> 00:57:53,440 approval. Um but we'll be pursuing those as well as just general sponsorships and 796 00:57:51,680 --> 00:57:56,480 advertising and things. How can we monetize the campus? 797 00:57:54,880 --> 00:57:59,920 » All right. That's good to hear it come back. There are a few I think that we 798 00:57:58,160 --> 00:58:02,559 would probably want to shy away from. I've never 799 00:58:00,559 --> 00:58:07,760 » Sure. We we would obviously be very cognizant of a public venue and and um 800 00:58:05,359 --> 00:58:11,680 wouldn't just Yeah, that would that would be forefront of our thinking and 801 00:58:09,839 --> 00:58:15,760 partnership. And I know Legends Global is very uh in any market that they're in 802 00:58:14,079 --> 00:58:18,319 dealing with a public private partnership. They're everyone would be 803 00:58:17,760 --> 00:58:21,440 cognizant >> and I I think the mayor is going to very 804 00:58:20,000 --> 00:58:24,480 much appreciate how many times he's heard elevate in this conversation. So 805 00:58:23,839 --> 00:58:30,000 » maximize >> and maximize well it's mostly elevate 806 00:58:26,240 --> 00:58:35,359 me. So fantastic questions from my left side. No pressure on the right side, but 807 00:58:33,520 --> 00:58:37,680 that's where we're going to head with >> I don't think there's anything left. 808 00:58:37,390 --> 00:58:43,280 [laughter] >> It was well done. Um really and truly 809 00:58:40,960 --> 00:58:48,400 they you know Council Member Duff and Adams covered most of my questions but I 810 00:58:46,160 --> 00:58:53,680 just do have a couple comments which you know I appreciate that we've set the 811 00:58:50,240 --> 00:58:58,480 stage here on um telling us where we are right now. I I didn't remember that we 812 00:58:56,640 --> 00:59:03,119 break even. So, I'm glad that you mentioned that, Scott, and that the what 813 00:59:00,960 --> 00:59:08,400 the point and the goal and objective of this is for, which is to 814 00:59:06,160 --> 00:59:13,520 capture more of that economic value around downtown Mesa from the events at 815 00:59:11,520 --> 00:59:19,680 the convention center and amphitheater as well as generate revenue to reinvest 816 00:59:17,520 --> 00:59:26,000 in improving those facilities because I think to go out and to ask folks um to 817 00:59:23,760 --> 00:59:33,119 pay for that is is a lot there's a lot more risk and in this way. We we sort of 818 00:59:29,040 --> 00:59:36,960 uh we prove that um we we do a test case and we prove that that it's necessary. 819 00:59:34,799 --> 00:59:44,640 And I think people are are a little bit more um apt to buy in and support um a 820 00:59:41,359 --> 00:59:50,079 capital improvement um program later on when we've shown um the increase in 821 00:59:47,359 --> 00:59:53,359 improvement that we can make by using what we have now. And I think that 822 00:59:51,760 --> 00:59:57,280 that's fantastic. I think we'll be able to do that with your expertise and your 823 00:59:54,880 --> 01:00:02,880 network is to improve upon what we already have uh and then build on that 824 00:59:59,680 --> 01:00:05,760 with uh adding funding investment in at a later date. 825 01:00:03,839 --> 01:00:10,480 » And and let me be clear, Vice Mayor and Council Member, I I do believe um and 826 01:00:08,319 --> 01:00:17,040 and we've you know, we've been working with with Legends on on this and and um 827 01:00:13,920 --> 01:00:22,480 Mr. Kennington and others. We um we believe again that the revenue generated 828 01:00:19,760 --> 01:00:26,880 on site will produce uh enough that's going to allow us to make those capital 829 01:00:24,880 --> 01:00:32,400 investments. And so when we talk about proving it up for um the rest of the 830 01:00:29,760 --> 01:00:36,960 community, we we want to take the burden off the rest of the community. We want 831 01:00:34,400 --> 01:00:40,880 this to be userdriven and and that's what this partnership will allow us to 832 01:00:38,799 --> 01:00:46,559 do. So I assume there's been discussions about what those targets are 833 01:00:43,040 --> 01:00:53,440 » over and I over the five years um of the contract the initial five years. Uh and 834 01:00:50,960 --> 01:00:58,079 » I I I don't I mean I see some some incentive in there but there's no quotas 835 01:00:55,680 --> 01:01:00,640 or anything like that. Do we have any we just have targets and we have some 836 01:00:59,520 --> 01:01:02,960 incentives. >> Is that correct? 837 01:01:01,280 --> 01:01:07,119 » We have Vice Mayor and Council Member Go forth. Those will be um negotiated each 838 01:01:05,599 --> 01:01:11,520 year when we put together the annual budget and annual plan. Okay. 839 01:01:08,880 --> 01:01:16,640 » And so part of the contract is that each annual plan is approved. They will they 840 01:01:14,720 --> 01:01:19,520 will propose one and we will have to approve it. So there'll be some 841 01:01:17,760 --> 01:01:23,280 negotiations on what our targets are for that year and the following year. So 842 01:01:21,520 --> 01:01:25,680 everything we set up is because we have already put together targets before the 843 01:01:24,799 --> 01:01:28,000 year begins. >> Okay. 844 01:01:26,160 --> 01:01:31,839 » And and this is you know Harry Harry's got a business to run, right? And I 845 01:01:29,520 --> 01:01:36,160 appreciate that we can build into this the opportunity that the more business 846 01:01:34,400 --> 01:01:41,040 that's brought and the higher value business and the more FNB sells, they're 847 01:01:38,960 --> 01:01:44,480 going to win and we're going to win. And that's that's what's great about this is 848 01:01:42,880 --> 01:01:49,119 that they have those connections and those relationships that can bring that 849 01:01:46,559 --> 01:01:52,880 in. And the the better they do, the better they'll do financially and the 850 01:01:50,720 --> 01:01:57,920 better we'll do financially. So it is it really is that that partnership 851 01:01:54,480 --> 01:02:00,799 incentive that um is is great about this relationship. 852 01:01:59,119 --> 01:02:05,520 » Yeah. I was a little surprised about the five years, but is that sort of 853 01:02:02,319 --> 01:02:09,440 standard? Is that you know that I'm not in this industry obviously, so maybe it 854 01:02:07,839 --> 01:02:13,680 is, but when I saw five years, I was just a little surprised at the length. 855 01:02:11,040 --> 01:02:20,799 » Um Vice Mayor, Council Member Goforth, um that is a fairly common term. Um 856 01:02:17,440 --> 01:02:27,680 without getting too much in in depth um you know tax code kind of plays a role 857 01:02:23,280 --> 01:02:32,000 in when a when a facility is um uh built or expanded renovated with taxfree 858 01:02:30,160 --> 01:02:37,440 bonds. There's certain regulations that come into play with regard to how deal 859 01:02:33,760 --> 01:02:41,440 structures um um can be put together in terms of term and calculations of 860 01:02:39,040 --> 01:02:46,559 incentives. So um this is somewhat of a traditional um uh deal structure. It's 861 01:02:44,400 --> 01:02:51,040 performance-based to Scott's point. 100% performance based. Yes, we get a base 862 01:02:48,000 --> 01:02:57,760 fee, but um we're incentivized to maximize quantity, quality, diversity of 863 01:02:53,760 --> 01:03:01,920 events in both venues. Um uh which if we're making more money than the city is 864 01:02:59,280 --> 01:03:06,319 much better off than we are. So um it aligns our goals, it aligns our 865 01:03:03,440 --> 01:03:10,240 interests. Um so again, this is a fairly common structure that we see with many 866 01:03:07,920 --> 01:03:15,440 of our municipal clients. Um, >> so um it's it's pedal to the ground 867 01:03:13,520 --> 01:03:18,160 every day to to maximize opportunities and to maximize revenue with a 868 01:03:16,880 --> 01:03:22,319 commercial mindset >> and and vice mayor um council member Go 869 01:03:20,319 --> 01:03:29,440 forth and and we also have to avoid the whiplash as as well. Obviously we are um 870 01:03:26,400 --> 01:03:33,359 we are working with our employees to um to relocate those employees whether they 871 01:03:31,680 --> 01:03:38,559 choose to continue in the hospitality industry or whether they um want to move 872 01:03:36,319 --> 01:03:42,160 to another position within the city. But this isn't something that can be done 873 01:03:40,000 --> 01:03:46,960 lightly, right? You can't stand up your own operations and then ratchet it down 874 01:03:44,960 --> 01:03:51,599 um you know overnight. And so that's why five-year terms really um reasonable. 875 01:03:49,599 --> 01:03:56,960 They they have to staff up. they have to make their assumptions of their ROI um 876 01:03:54,480 --> 01:04:02,240 on on a relationship like this and and smaller terms would be difficult for us 877 01:03:59,599 --> 01:04:06,559 and for them to really make pencil out and and practically be able to to ramp 878 01:04:04,400 --> 01:04:11,359 up hiring and and everything that's needed to sustain that operation under 879 01:04:09,039 --> 01:04:15,680 shorter term. though. And that's why I I think, you know, as as Candace, we're 880 01:04:13,119 --> 01:04:19,119 we're very proud of this relationship now that we're entering into with with 881 01:04:17,200 --> 01:04:23,920 Legends. But this was a competitive process and I I think that speaks to the 882 01:04:21,039 --> 01:04:29,839 market. Um some of their major competitors in this space were um 883 01:04:27,520 --> 01:04:34,319 competed for this and and again, so I think that really shows I mean they're 884 01:04:32,799 --> 01:04:37,280 this is their business. They know what they're doing and and and their 885 01:04:35,839 --> 01:04:41,599 competitors know what they're doing. And so the fact that they looked at these 886 01:04:38,960 --> 01:04:45,359 venues, uh, they toured the facilities, they they saw the good and the bad of of 887 01:04:43,680 --> 01:04:49,280 these facilities, and yet it was a very competitive process, I think, speaks to 888 01:04:47,119 --> 01:04:53,920 the opportunity that's there. We've got facilities with good bones. That good 889 01:04:51,119 --> 01:04:58,720 opportunity well situated in this metro area that can be better maximized with 890 01:04:56,799 --> 01:05:02,319 with these strategic strategic investments on the capital side, but 891 01:05:00,480 --> 01:05:07,200 strategic partnerships on the type of users that we're bringing into to these 892 01:05:04,240 --> 01:05:11,039 venues. Well, I for me I think given the age of the 893 01:05:09,280 --> 01:05:14,559 facility and what we've experienced and what we know we want it to be having a 894 01:05:13,039 --> 01:05:20,880 partner willing to be here for five years, they need the longer runway to to 895 01:05:18,559 --> 01:05:25,039 make put the heartbeat back into this place. 896 01:05:21,760 --> 01:05:29,839 » So, you know, it's performance-based, which is important, but also it doesn't 897 01:05:27,359 --> 01:05:35,200 let them escape us. So, they're they're dedicated to us at this point. Yeah, I 898 01:05:32,480 --> 01:05:40,640 think this is I'm I am excited for this. I think this is the right first step in 899 01:05:38,079 --> 01:05:46,720 in the long future of these facilities is to um partner with you all who know 900 01:05:44,640 --> 01:05:50,480 what you're doing um who have the expertise in the network. I think this 901 01:05:48,160 --> 01:05:57,200 is a great first step and again like I said to to make the case that we should 902 01:05:52,960 --> 01:06:01,039 invest um more financially um and make huge in capital investments. So, I I I 903 01:05:59,280 --> 01:06:04,559 am happy that we're going this route first, and I'm excited because I think 904 01:06:02,640 --> 01:06:08,880 we all knew there was there was room for improvement. Um, not that, 905 01:06:06,960 --> 01:06:12,880 » you know, it was okay, but there was definitely there's definitely room for 906 01:06:11,039 --> 01:06:19,440 improvement. You obviously see it as well um in its existing state with a few 907 01:06:16,720 --> 01:06:23,680 with a few tweaks um before we get to some of the bigger investments. So, 908 01:06:21,440 --> 01:06:27,520 anyway, appreciate it. Thank you for the um presentation. I look forward to 909 01:06:25,280 --> 01:06:30,799 seeing all the great things. I going to more concerts. [laughter] 910 01:06:29,839 --> 01:06:32,880 » More wheezer. >> Yeah. 911 01:06:31,200 --> 01:06:35,280 » Council member Taylor, your button cleanup. 912 01:06:33,520 --> 01:06:37,680 » All right. >> Thank you. Thank you for the 913 01:06:36,480 --> 01:06:41,440 presentation. Thank you for the time that you've spent answering all of our 914 01:06:39,200 --> 01:06:44,720 questions. Um I understand the pretty high level goal. Correct me if I'm 915 01:06:43,359 --> 01:06:49,119 wrong, but really what we're looking to do is refresh these spaces. The hope is 916 01:06:47,440 --> 01:06:52,480 that we'll obviously drive more business into downtown Mesa and hopefully 917 01:06:50,880 --> 01:06:56,559 encourage additional businesses to look at opening up in downtown Mesa. Really 918 01:06:54,880 --> 01:07:00,480 activating the entire area is what I know activating is like the new buzzword 919 01:06:58,240 --> 01:07:03,920 everywhere. So, I get that, but I tend to be a little more socratic, so I ask a 920 01:07:02,240 --> 01:07:07,039 lot of questions. The technical details just help me understand the bigger 921 01:07:05,200 --> 01:07:11,920 picture more and it highlights it generally for the general public. So, um 922 01:07:10,240 --> 01:07:15,280 I know that you have all of your projects listed, at least the big ones, 923 01:07:13,680 --> 01:07:18,720 in the presentation. So, thank you. That actually answered quite a few questions 924 01:07:16,799 --> 01:07:21,520 of where else do you have Arizona locations that you're currently doing 925 01:07:20,160 --> 01:07:25,760 business in? >> Um, are those in the feasibility study? 926 01:07:23,680 --> 01:07:30,400 Did we use those additional locations that they're doing business in to help 927 01:07:27,520 --> 01:07:35,920 bolster their their bid for this project? You know, the success rates 928 01:07:32,240 --> 01:07:40,400 that you have in Tempe or the Diamond um uh stadium or the State Farm Stadium, 929 01:07:38,400 --> 01:07:44,160 like have you presented those so that you don't I can get that information? 930 01:07:42,640 --> 01:07:47,920 » Um, yeah. uh Vice Mayor and Council Member Taylor, part of the request for 931 01:07:45,920 --> 01:07:53,039 proposals did require that they give us case examples of areas, things that they 932 01:07:50,880 --> 01:07:56,319 do that are similar in our size and nature. 933 01:07:53,920 --> 01:08:00,160 » Um also, um just, you know, what is their history over time? What are their, 934 01:07:58,960 --> 01:08:03,119 you know, what have they what have they driven? So, it might not be the the 935 01:08:01,599 --> 01:08:06,000 examples they used in their proposal might not be the ones that was in 936 01:08:04,400 --> 01:08:09,520 Arizona. They might be ones that were more comparable, okay? uh number of 937 01:08:07,839 --> 01:08:13,760 seats and and square footage and ballroom size and so forth because those 938 01:08:11,839 --> 01:08:17,359 are more comparable. But those those were all provided as part of the 939 01:08:15,280 --> 01:08:21,120 proposals from all proposers were required to bring that in. They were 940 01:08:18,960 --> 01:08:25,440 required to have expertise in this industry um you know multi-year 941 01:08:23,359 --> 01:08:29,679 expertise in this industry and and prove it up through their proposals as well as 942 01:08:27,759 --> 01:08:33,120 talk to us about anything that may have gone ary in the past. Were there 943 01:08:31,199 --> 01:08:35,920 anything that were cancelled um and those types of things? So those that 944 01:08:34,560 --> 01:08:40,960 type of background was part of that proposal and part of what we reviewed as 945 01:08:38,159 --> 01:08:45,120 a team um for the selection committee >> and have the have you experienced with 946 01:08:43,199 --> 01:08:48,159 more boutiquesized locations? I know our amphitheater is 947 01:08:46,799 --> 01:08:52,480 obviously not huge but I think it's pretty cool but per capita our city is 948 01:08:50,400 --> 01:08:56,239 quite large. So that's a weird kind of tenuous relationship with how many 949 01:08:54,400 --> 01:09:00,159 people we have here, how many people we want to bring in on top of how many 950 01:08:58,239 --> 01:09:04,080 people we have here. and the culture of our city is very unique in that I'd say 951 01:09:02,159 --> 01:09:08,239 Mesa is very very family friendly. So that would kind of form and shape the 952 01:09:05,679 --> 01:09:12,640 types of events that we may offer um additional to events that we might want 953 01:09:09,839 --> 01:09:16,640 to draw people in from outside cities or locations. So do you have experience 954 01:09:14,880 --> 01:09:21,359 with that very unique relationship between the per capita size, the size of 955 01:09:19,279 --> 01:09:27,440 the venue and then the culture of the city? 956 01:09:23,120 --> 01:09:30,400 Um, yes. I mean, there look, there's um Philadelphia comes to mind, Pittsburgh 957 01:09:28,880 --> 01:09:35,440 comes to mind, Grand Rapids comes to mind. Um, you fairly larger markets, 958 01:09:33,440 --> 01:09:40,640 maybe not top tier, but that that next tier where you have to find the right 959 01:09:37,440 --> 01:09:46,560 niche, right, in in that marketplace. Um, as I mentioned before, this this 960 01:09:43,279 --> 01:09:50,880 venue, this venue size is kind of in our wheelhouse. Um 961 01:09:48,719 --> 01:09:57,120 » uh if you look at our network and in some cases um it is the main centerpiece 962 01:09:54,159 --> 01:10:00,560 venue in that community. Um in other cases it's in a very competitive market 963 01:09:59,199 --> 01:10:03,280 where you've got to find that niche, you've got to establish that niche. And 964 01:10:01,920 --> 01:10:07,679 that's part of what we talked about with the city during the process um in terms 965 01:10:06,159 --> 01:10:12,239 of the types of events, in terms of things we could do with improvements to 966 01:10:09,360 --> 01:10:16,640 position us a little bit better um within that marketplace. But um every 967 01:10:14,719 --> 01:10:21,120 situation's different. Um we've been doing this for 45 47 years I think now 968 01:10:19,760 --> 01:10:26,719 » just a little bit of experience. >> So it it's um you know again it it's a 969 01:10:24,719 --> 01:10:30,239 situation where we've worked hard to achieve the goals of our municipal 970 01:10:28,000 --> 01:10:36,800 partners. It's finding that right niche. Um it's it's utilizing the resources we 971 01:10:33,600 --> 01:10:41,360 have customized to their needs. um the cities, the states, the counties we work 972 01:10:38,480 --> 01:10:47,360 for um all have different goals um objectives and um it's our job to be 973 01:10:45,760 --> 01:10:52,480 kind of the day-to-day worker bees to use our our resources to maximize those 974 01:10:50,159 --> 01:10:56,719 venues while um in this case the city of Mesa sets the miss and sets the goals, 975 01:10:55,040 --> 01:11:02,080 approves the budget, approves major contracts as Candace said. Um so yeah, I 976 01:11:00,560 --> 01:11:07,760 mean we've got we come in here with thoughts out of the gate as to what we 977 01:11:03,920 --> 01:11:11,600 can do right away. um sharing of of leads and opportunities given the other 978 01:11:09,679 --> 01:11:15,679 venues we have in the marketplace, business relationships that we have with 979 01:11:13,679 --> 01:11:19,520 with premium seat holders at the other venues or sponsors where they might be 980 01:11:18,000 --> 01:11:23,520 look looking to do a meeting or a conference and we could rotate that into 981 01:11:21,280 --> 01:11:28,159 Mesa. So, it's that sharing of of opportunities and leads um that's 982 01:11:26,000 --> 01:11:33,679 central to our thinking here that are a good fit for this venue. Um, so yeah, 983 01:11:31,760 --> 01:11:36,719 preconceived thoughts, what we can do right out of the gate, a little bit of 984 01:11:35,280 --> 01:11:40,320 living and learning over time as we're on the ground here working with 985 01:11:37,840 --> 01:11:45,600 stakeholders, um, learning more about the venue. Um, so but confidence we can 986 01:11:44,880 --> 01:11:49,949 » Thank you. >> We can be successful here. 987 01:11:47,120 --> 01:11:53,840 » That's very helpful. Thank you. Um, so [clears throat] 988 01:11:50,480 --> 01:11:58,080 I had a few other questions. Uh, I was curious to know just I'm just 989 01:11:55,679 --> 01:12:02,159 going to trail off that one. What would you consider a premium act of 990 01:12:00,000 --> 01:12:06,159 entertainment coming to the Mesa Amphitheater that might also share over 991 01:12:04,159 --> 01:12:10,320 to the convention center for this particular size? Because I I was 992 01:12:08,800 --> 01:12:14,400 thinking about I was thinking about Glendale Swift City as everyone called 993 01:12:12,159 --> 01:12:18,239 it. And I'm like, man, that brought in literally hundreds of thousands of 994 01:12:15,840 --> 01:12:22,640 people. It was wild. And I was I was trying to imagine that's huge 995 01:12:20,239 --> 01:12:26,880 entertainment. What would that look like here in our I know that's not who I'm 996 01:12:25,360 --> 01:12:29,520 thinking of, but just what would something like that look like? Is that 997 01:12:28,239 --> 01:12:34,960 even feasible? >> Well, 998 01:12:32,239 --> 01:12:38,719 um, Vice Mayor, Council Member Taylor, um, 999 01:12:36,800 --> 01:12:43,679 look there the if you're talking about live entertainment in the amphitheater 1000 01:12:40,080 --> 01:12:47,360 events and concerts, um, you've got to focus on what makes economic sense, 1001 01:12:45,600 --> 01:12:53,760 right, for for the tourists, for the artists. Um certainly there's a niche 1002 01:12:50,560 --> 01:12:56,800 that a 5,000 seat amphitheater has in in that industry. 1003 01:12:55,040 --> 01:13:01,520 » Um we've talked about expansion a little bit that's come up. Again, we've got a 1004 01:12:59,120 --> 01:13:05,600 live entertainment one of our uh Ralph Marquetta who's an industry veteran 1005 01:13:03,280 --> 01:13:10,000 who's based here in in the Phoenix market, knows all the venues, knows the 1006 01:13:07,440 --> 01:13:15,360 market very well, what genres work, um what doesn't work. um and he and others 1007 01:13:13,840 --> 01:13:20,000 in our live entertainment division were central to our focus on um some 1008 01:13:18,159 --> 01:13:23,920 thoughts, initiatives, aspirational thinking that we brought to the table 1009 01:13:21,440 --> 01:13:28,000 during this process. Expanding capacity of the amphitheater if we can get to 1010 01:13:25,679 --> 01:13:31,600 that point is central to it. um adding another couple thousand seats, elevating 1011 01:13:29,760 --> 01:13:36,480 the premium experiences, addressing the back of house positions you much better 1012 01:13:34,800 --> 01:13:41,679 um with the key decision makers in that world, artists, agents, promoters, 1013 01:13:38,880 --> 01:13:47,679 managers um to bring a higher level of act to to the venue. So um look, we've 1014 01:13:45,840 --> 01:13:53,760 got we've got our relationships. We've got um our successful promoter partners 1015 01:13:51,600 --> 01:13:57,679 um Live Nations, the AGs of the world, but also the smaller independent 1016 01:13:55,199 --> 01:14:00,640 regional promoters. Um, we operate all of our amphitheaters with an open venue 1017 01:13:59,280 --> 01:14:04,480 policy. We don't want to turn away opportunities. Um, some some don't 1018 01:14:03,040 --> 01:14:09,360 operate that way where they're more exclusive to one promoter. Um, but we 1019 01:14:07,120 --> 01:14:13,360 want to work with all promoters. Um, and we have proven success doing that, 1020 01:14:11,199 --> 01:14:17,440 bringing all genres opportunities to the table. U, but it's got to make economic 1021 01:14:15,360 --> 01:14:21,520 sense all the way around. And that's why you've engaged us to be a voice in the 1022 01:14:19,840 --> 01:14:24,960 room as we plan for the future and the phasing and what's most important. What 1023 01:14:23,040 --> 01:14:28,239 can we do out of the gate? what's going to take a higher level of investment, a 1024 01:14:26,320 --> 01:14:31,760 little bit more time to plan out. Does that lead to naming rights 1025 01:14:29,360 --> 01:14:36,239 opportunities, other opportunities? So, um 1026 01:14:33,520 --> 01:14:40,880 um so we're we're you know, we're we're looking at all that and and look to work 1027 01:14:38,080 --> 01:14:43,440 work with the city moving forward. But I think there's also just maybe this 1028 01:14:42,159 --> 01:14:46,640 doesn't answer your question. There's the opportunity to do events that 1029 01:14:44,960 --> 01:14:50,560 utilize all the spaces, right? You maybe do those already. Um where you've got a 1030 01:14:49,280 --> 01:14:53,600 convention or a meeting that's going to have a trade show element, it's going to 1031 01:14:51,840 --> 01:14:56,719 have a banquet element. It's going to be there's going to be a VIP party or that 1032 01:14:55,440 --> 01:14:59,840 element that could be hosted at the amphitheater. There could be a live 1033 01:14:58,000 --> 01:15:03,040 entertainment or speaker, a comedian that could be part of that convention 1034 01:15:00,960 --> 01:15:06,719 that you utilize the whole >> and what can we do going forward whether 1035 01:15:05,199 --> 01:15:10,239 it's outdoor spaces or other opportunities again working with other 1036 01:15:08,320 --> 01:15:13,440 stakeholders to elevate that destination cell for those types of groups so that 1037 01:15:11,760 --> 01:15:18,239 they're not yes they can use the whole campus. we're providing the technology, 1038 01:15:15,600 --> 01:15:21,760 the space, the service, the food to meet their expectations, but are there 1039 01:15:19,679 --> 01:15:25,120 broader opportunities outside of the outside of the complex that would appeal 1040 01:15:23,440 --> 01:15:30,080 to the meeting planners and the decision makers? Um, and the live entertainment 1041 01:15:27,520 --> 01:15:33,760 side, not to kind of ramble here, is no >> there's very few decision makers. It's 1042 01:15:31,760 --> 01:15:37,199 not it's a pretty tight ecosystem of people 1043 01:15:34,640 --> 01:15:41,120 » that determine what shows go where and how they're routed. Um, and we're 1044 01:15:39,679 --> 01:15:46,239 ingrained in that world. We're we're at the table in that world. So, um, but you 1045 01:15:44,480 --> 01:15:51,199 got to have the ammunition and the and the, uh, the arrows and the quiver to 1046 01:15:48,159 --> 01:15:54,880 shoot to land those shows. Um, so our our thoughts are around, yes, we can 1047 01:15:53,360 --> 01:15:58,640 elevate what you have now, but we also need to be thinking about the future and 1048 01:15:56,320 --> 01:16:02,320 where we see a niche in this marketplace that we can take advantage of 1049 01:16:00,480 --> 01:16:03,679 » and that's part of that five years. >> Yes. 1050 01:16:02,719 --> 01:16:07,920 » Yeah. >> Okay, that's helpful. Um, will the 1051 01:16:06,080 --> 01:16:11,840 targets and goals that they're setting, will that come to council or that will 1052 01:16:09,440 --> 01:16:14,560 remain just with staff? Vice Mayor and Council Member Tenner, that would be 1053 01:16:13,040 --> 01:16:18,400 with staff. That's the administration of the contract. 1054 01:16:15,280 --> 01:16:22,000 » Okay. And I hate to be like the Debbie Downer, but if they fail to meet their 1055 01:16:20,080 --> 01:16:25,760 targets and goals within that 5-year period, what does that look like for us 1056 01:16:23,520 --> 01:16:29,637 as a city? Do we have an out in the contract? If it's just not 1057 01:16:28,320 --> 01:16:32,080 » the engine is running, but we're not [snorts] going anywhere. 1058 01:16:30,400 --> 01:16:35,920 » Mayor and Vice Mayor Chandler, we have we have the out. We always have an out 1059 01:16:34,080 --> 01:16:39,600 in contracts if they're not going the way we want them to go. Um, and we're 1060 01:16:38,000 --> 01:16:42,960 not talking about just the overall normal contract of of default on either 1061 01:16:41,440 --> 01:16:47,760 side type of a thing, but if just the partnership is not working um, going 1062 01:16:45,440 --> 01:16:50,800 forward with with pri proper notice and so forth and obviously we would have 1063 01:16:49,199 --> 01:16:56,000 worked on it for a long time before we would have made that decision. Um, but 1064 01:16:53,440 --> 01:16:59,840 there's always that opportunity um to make sure that we are protecting 1065 01:16:57,520 --> 01:17:03,120 ourselves, our staff, our our facilities and so forth. So, we always have that in 1066 01:17:01,440 --> 01:17:06,239 every any contract we negotiate. >> Okay. It's a big pitch to the public, 1067 01:17:05,040 --> 01:17:09,840 you know, and I think it's wonderful that we're looking at obviously using 1068 01:17:08,000 --> 01:17:13,440 the revenue to reinvest in those facilities. That's excellent. I was 1069 01:17:11,440 --> 01:17:18,320 super excited to hear that. Um, and that it's not displacing the burden of all of 1070 01:17:15,679 --> 01:17:21,120 this refreshing onto the taxpayer in general. So, that was wonderful. I just, 1071 01:17:20,239 --> 01:17:25,920 you know, I have to think through all the moving pieces. Um, I'm skipping some 1072 01:17:24,560 --> 01:17:30,199 of these were already answered, which was wonderful. Uh, 1073 01:17:30,800 --> 01:17:36,800 I did have one important [clears throat] question on slide eight. I know this 1074 01:17:34,400 --> 01:17:45,640 might be part of your in-house operations. Um, I'd love to hear what 1075 01:17:39,840 --> 01:17:45,640 you consider DEI uh in human resources. 1076 01:17:48,560 --> 01:17:55,600 » Yeah, I think it's um you look we have specialists in DEI in our in our human 1077 01:17:53,520 --> 01:18:02,159 resources department. So um that could go into greater depth than I can but um 1078 01:17:59,360 --> 01:18:06,800 you know as a baseline our focus is on developing our people right um we have 1079 01:18:04,880 --> 01:18:10,800 training programs we have over 120 different training programs different 1080 01:18:08,800 --> 01:18:16,640 languages from customer service training leadership training um online training 1081 01:18:13,520 --> 01:18:21,520 that all of our full-time people um and in some cases some of our contractors 1082 01:18:18,960 --> 01:18:25,040 will be uh will be expected to participate in. Some are some are 1083 01:18:22,960 --> 01:18:31,600 required, some are more optional, but developing our people um is central to 1084 01:18:28,480 --> 01:18:37,120 to our approach here. We've got um you know, we talked about the transition 1085 01:18:32,880 --> 01:18:41,679 here. What we've seen over the years um is a track record of 1086 01:18:40,080 --> 01:18:44,960 um you we talked about the transition and coming in here and we expect that 1087 01:18:43,760 --> 01:18:48,960 some of the employees are going to stay on as our employees. We give them more 1088 01:18:46,960 --> 01:18:56,080 tools, more resources to help them do their job better. Um, and I'm sure that 1089 01:18:53,040 --> 01:18:59,920 will play out here. Um, you know, people want to be a part of something special. 1090 01:18:58,239 --> 01:19:04,159 People want to be contributors. They want to be part of a team that's 1091 01:19:01,120 --> 01:19:08,880 successful and contribute to it. So, um, you know, we will provide them that 1092 01:19:05,440 --> 01:19:14,480 opportunity. Um, so I'm not sure I'm answering your question, but um, 1093 01:19:10,800 --> 01:19:17,199 » do you receive ESG funds? >> I don't know if I can answer that 1094 01:19:15,840 --> 01:19:19,040 question, but I can get that answer for you. Councilman 1095 01:19:17,920 --> 01:19:23,360 » Taylor, >> thank you. Yeah, I'm excited to see 1096 01:19:21,440 --> 01:19:27,840 where it lands. I think it's going to be great for the space. I I think the 1097 01:19:26,400 --> 01:19:33,199 public will be excited to see the amphitheater and the convention center a 1098 01:19:31,360 --> 01:19:38,560 little more lively. I do get asked quite frequently, do we use our convention 1099 01:19:35,600 --> 01:19:43,520 center? Like, yeah, we do. We do. I I think the east side doesn't tend to 1100 01:19:40,640 --> 01:19:46,560 traverse over to this area frequently. >> I'm here. 1101 01:19:44,560 --> 01:19:50,070 » Okay. Do you go to the convention center often? 1102 01:19:47,600 --> 01:19:52,960 » Uh I used to go for fire school. Yeah. [laughter] 1103 01:19:50,719 --> 01:19:56,719 » Okay. So, not for a while. >> Um I think it'd be good to see some more 1104 01:19:54,640 --> 01:20:00,239 events happening there. I'm I'm I'm imagining big events and I'm hoping we 1105 01:19:58,800 --> 01:20:03,280 get to that point at the end of that maybe fiveyear period because I've been 1106 01:20:02,080 --> 01:20:06,480 to some pretty cool events at some pretty awesome convention centers and I 1107 01:20:04,800 --> 01:20:10,640 can see where it can go. >> So, thank you so much. Thanks for 1108 01:20:07,679 --> 01:20:16,320 answering my questions. I appreciate it. >> Great. Also, the state of the city is 1109 01:20:14,719 --> 01:20:21,679 also fun to come to. >> Nice. Yeah. So, so Vice Mayor, I I do as 1110 01:20:19,199 --> 01:20:25,360 as we're wrapping up on on this, uh, it seems I I just wanted to thank Brad 1111 01:20:23,440 --> 01:20:28,640 Gestner, who's gotten off easy this morning. He hasn't had [laughter] it, 1112 01:20:26,560 --> 01:20:32,560 but when you when you go into something and you don't know what you don't know, 1113 01:20:30,880 --> 01:20:38,800 um, you have to go out and find people who can shepherd you through that. Um 1114 01:20:35,120 --> 01:20:43,440 Brad Brad's history um has been in this industry uh on the other side of the 1115 01:20:41,040 --> 01:20:47,360 equation, but we went out and and Brad's been working with us to to help us 1116 01:20:45,280 --> 01:20:51,840 navigate and understand this process because we needed that uh we we needed 1117 01:20:49,440 --> 01:20:57,360 someone who understood that that side of the industry to help us guide our RFQ, 1118 01:20:54,880 --> 01:21:02,480 our negotiations, our understandings of industry best practices and norms as we 1119 01:20:59,760 --> 01:21:06,640 had our our conversations um with with all the folks who applied for this and 1120 01:21:04,640 --> 01:21:10,880 so just want to thank thank Brad. He's he he's been indispensable in this 1121 01:21:09,040 --> 01:21:16,000 process and so we've we've appreciated his uh stewardship throughout all this. 1122 01:21:13,199 --> 01:21:21,116 So thank you. You >> okay [sighs] Mr. Heredia suggested the 1123 01:21:18,400 --> 01:21:25,760 Purina Pro plan convention center. [laughter] 1124 01:21:22,480 --> 01:21:29,239 That was me. It was me. Mr. Heredia, do you have any questions? 1125 01:21:29,840 --> 01:21:36,239 » It's always finding the mute button that's the hardest. 1126 01:21:33,600 --> 01:21:41,520 No, appreciate it, Scott. No. >> Um, no, this is exciting and appreciate, 1127 01:21:39,440 --> 01:21:48,640 uh, all the questions have been asked. Uh, great. I I I also look forward to, 1128 01:21:45,920 --> 01:21:53,840 um, you know, great events happening there at the amphitheater and the 1129 01:21:51,280 --> 01:21:57,040 convention center. So, thank you. >> Agreed. I think the fact that we've been 1130 01:21:55,679 --> 01:21:59,920 talking about this for an hour and 20 minutes shows the importance of of 1131 01:21:59,106 --> 01:22:06,000 [snorts] this for the heartbeat of downtown. 1132 01:22:03,199 --> 01:22:08,960 uh but as an asset that we really want to maximize. So, thank you so much for 1133 01:22:07,920 --> 01:22:10,639 your time. >> Thank you. 1134 01:22:09,360 --> 01:22:13,800 » Look forward to working with you. >> Thank you. 1135 01:22:14,159 --> 01:22:20,400 » Anybody need a break? Are we good? >> Buckle up. 1136 01:22:18,960 --> 01:22:22,719 » I think we just have one more and then we have 1137 01:22:20,960 --> 01:22:27,520 » one more and then we have an e session. So, we can let's see uh 1138 01:22:24,639 --> 01:22:33,280 » we can plow through. >> Yes, sir. I have 9:30 1139 01:22:31,760 --> 01:22:37,920 meeting offite. >> Okay. Mr. Adams has a hard stop at 1140 01:22:35,840 --> 01:22:43,520 » Sure. And and I I think Jay can be very brief on this. It it's um so we can run 1141 01:22:40,960 --> 01:22:48,000 through this very quickly and then um it it's really just answer any questions 1142 01:22:45,040 --> 01:22:52,560 that council may have about um about the agreement with Canon Beach and and um 1143 01:22:51,280 --> 01:22:58,239 » Okay. Glad to answer that. >> Uh so Mr. Adams has to leave at 9:30. he 1144 01:22:57,360 --> 01:23:00,639 has a hard stop. >> Okay. 1145 01:22:58,960 --> 01:23:06,320 » What does that mean for the e session? >> We we can continue. I I I also think if 1146 01:23:04,000 --> 01:23:10,960 we can plow through this, uh, you know, the e session probably shouldn't be very 1147 01:23:08,320 --> 01:23:13,040 long, um, either. So, I I think we'll be in good shape. 1148 01:23:11,679 --> 01:23:16,397 » We'll we'll see how that works. We will miss council member Adams if he does 1149 01:23:14,400 --> 01:23:18,417 have to leave but I think we can [laughter] 1150 01:23:19,440 --> 01:23:27,120 vice versa economic development director for the city of Mesa and joining me 1151 01:23:24,800 --> 01:23:31,600 today is Sarah Steedman assistant city attorney attorney and then on my right 1152 01:23:29,040 --> 01:23:36,480 is Ben Snow deputy director for the office of economic development. The 1153 01:23:34,080 --> 01:23:40,719 purpose uh of what we're doing today is to talk about the Canon Beach Hotel 1154 01:23:38,239 --> 01:23:46,400 project, which is an upscale hotel project with a minimum of 130 rooms and 1155 01:23:44,480 --> 01:23:50,880 various amenities including a rooftop deck, an event space, ground level, hot 1156 01:23:48,639 --> 01:23:54,480 tub, and lawn area, a bar and lounge connected to an outdoor terrace 1157 01:23:52,400 --> 01:23:59,520 overlooking the surf pool with a fullervice upscale restaurant. This is 1158 01:23:57,040 --> 01:24:03,280 something that we've been very anxious for in Southeast Mesa. So, we'll be 1159 01:24:01,920 --> 01:24:06,320 discussing the major terms of the development agreement, but we'll go 1160 01:24:04,880 --> 01:24:10,080 fairly quickly. So, if you have any questions at the end, there will be time 1161 01:24:07,600 --> 01:24:14,880 for that. Um, the location is just south of Warner Road on the east side of of 1162 01:24:12,159 --> 01:24:21,199 Power. The total site for the entire development is 35 acres and the hotel 1163 01:24:17,360 --> 01:24:27,360 site is just over 1.3 acres. The proposed development area uh development 1164 01:24:24,400 --> 01:24:31,280 agreement project area again is only for the hotel development and it's a 1165 01:24:29,440 --> 01:24:35,040 property that's owned by Canon Beach Hotel. We also have a member of their 1166 01:24:33,360 --> 01:24:38,320 executive team in the audience today, Joe Codddle here. So if you have 1167 01:24:36,800 --> 01:24:42,960 specific questions for the developer, he's happy to pop up and answer those. 1168 01:24:40,320 --> 01:24:47,600 This is a sales tax reimbursement for public infrastructure that's related to 1169 01:24:45,120 --> 01:24:52,080 the hotel and restaurant. So, the overview of the DA structure is as 1170 01:24:49,679 --> 01:24:58,400 follows. It again, it's a reimbursement of the taxes up to $950,000 1171 01:24:55,600 --> 01:25:02,960 for dedicated public infrastructure if the developer completes all of the 1172 01:25:00,320 --> 01:25:06,400 following conditions. 18 months from the DA effective date, they will obtain 1173 01:25:04,960 --> 01:25:10,400 building permits for the public infrastructure. 36 months from the 1174 01:25:08,800 --> 01:25:15,520 effective date, they'll complete the public infrastructure, which must be 1175 01:25:12,800 --> 01:25:19,679 designed, bid, and built per applicable law. and they'll dedicate the public 1176 01:25:17,679 --> 01:25:26,080 infrastructure as well as the right of way to the city. Um, plus they will also 1177 01:25:23,280 --> 01:25:30,480 construct the upscale upscale hotel which is currently a planned tapestry by 1178 01:25:28,560 --> 01:25:34,800 Hilton and they must complete construction of that and be open to the 1179 01:25:32,560 --> 01:25:40,239 public within 36 months of the effective date of the DA. So reimbursement for the 1180 01:25:37,920 --> 01:25:44,719 public infrastructure is using uh construction sales tax that's generated 1181 01:25:42,719 --> 01:25:48,400 from the project and a portion of the retail sales tax generated by the hotel 1182 01:25:46,719 --> 01:25:53,440 and restaurant. And I'll turn it over to Sarah. Oop, excuse me. Um, one more 1183 01:25:51,120 --> 01:25:58,800 slide. Uh the proposed property again the the p the public infrastructure 1184 01:25:56,080 --> 01:26:03,199 that's on Warner Road will include all of the public improvements which is 1185 01:26:01,120 --> 01:26:08,320 pavement, turn lanes, curbon gutters, sidewalks, driveways, storm drains, 1186 01:26:05,840 --> 01:26:13,280 signing and striping and and staking and testing. And now Sarah will go through 1187 01:26:10,960 --> 01:26:17,600 the construction tax incentives specifically. And just looking at this 1188 01:26:15,040 --> 01:26:21,840 to reiterate, the portions of dedicated sales tax for public safety, quality of 1189 01:26:19,760 --> 01:26:25,400 life, and streets is not included in this deal. 1190 01:26:22,400 --> 01:26:25,400 » Correct. 1191 01:26:26,400 --> 01:26:32,960 » Good morning, council. As Jay mentioned, the public improvements that developers 1192 01:26:30,800 --> 01:26:37,760 required to install along Warner Road are eligible for reimbursement. The 1193 01:26:35,600 --> 01:26:42,960 maximum amount of reimbursement the city would pay is $950,000. 1194 01:26:40,880 --> 01:26:47,440 um that's based on the current estimate of the cost to install the public 1195 01:26:44,719 --> 01:26:52,000 improvements. If it ends up costing the developer less to put in those public 1196 01:26:49,120 --> 01:26:56,320 improvements, um the actual cost of the public improvements would be the cap 1197 01:26:53,520 --> 01:27:00,639 that we would reimburse. And the reimbursement comes from the transaction 1198 01:26:58,880 --> 01:27:07,760 privilege tax that this project generates the which as you said, Vice 1199 01:27:04,159 --> 01:27:13,280 Mayor, um it's at a 2% rate only the 1.2 to non-dedicated and unrestricted amount 1200 01:27:10,480 --> 01:27:17,440 could be used for the reimbursement. The first portion of that TPT that we could 1201 01:27:15,600 --> 01:27:24,480 reimburse from is the construction sales tax. Um 100% of that 1.2% can be used to 1202 01:27:22,320 --> 01:27:28,159 reimburse the developer for the public infrastructure. So, and that would 1203 01:27:26,320 --> 01:27:33,120 happen as a one-time payment after all of those conditions are met and the city 1204 01:27:30,000 --> 01:27:38,639 has accepted the public improvements. The second portion that of the TPT that 1205 01:27:35,840 --> 01:27:44,880 we can reimburse from is the elig um the retail sales tax and we would reimburse 1206 01:27:40,880 --> 01:27:47,840 50% of that non-dedicated 1.2%. This these reimbursement payments would 1207 01:27:46,719 --> 01:27:51,520 happen over the course of the development agreement which has a 1208 01:27:49,360 --> 01:27:56,560 10-year term although we anticipate they will reach the reimbursement cap in the 1209 01:27:53,679 --> 01:28:02,639 first eight years. And Ben will cover the economic impact 1210 01:27:59,679 --> 01:28:06,760 analysis. see my light coming on here. 1211 01:28:08,560 --> 01:28:15,040 » There we go. Thank you. So, there are four statutory requirements. Um, and I 1212 01:28:13,440 --> 01:28:20,440 will share those with you quickly here per Arizona statute section 9-5001. 1213 01:28:20,480 --> 01:28:26,480 Council must find that the proposed sales tax incentive of the project will 1214 01:28:24,800 --> 01:28:31,120 raise more revenues than the amount of the incentive reimbursement during the 1215 01:28:28,639 --> 01:28:35,040 term of the agreement and that the development [clears throat] would not 1216 01:28:32,320 --> 01:28:40,960 locate in Mesa in the same time, place or manner in the absence of said tax 1217 01:28:37,840 --> 01:28:44,239 incentive. The second uh requirement is the statute requires an independent 1218 01:28:42,480 --> 01:28:49,280 third-party review of the council findings. Third is that ARS section 1219 01:28:47,360 --> 01:28:53,440 42-610 requires that construction and sales tax 1220 01:28:51,120 --> 01:28:58,800 incentives offered to retail businesses be provided only as reimbursement for 1221 01:28:56,719 --> 01:29:03,360 public infrastructure dedicated to and accepted and controlled upon completion 1222 01:29:00,880 --> 01:29:07,040 of the project by the city which which Jay had mentioned a couple minutes ago. 1223 01:29:05,520 --> 01:29:10,639 And there are also a requirement for there to be two city council meetings 1224 01:29:09,120 --> 01:29:15,679 which include a notice of intent resolution and resolutions for approval 1225 01:29:13,199 --> 01:29:20,560 of the development agreement and council findings requiring a two-thirds vote of 1226 01:29:17,920 --> 01:29:25,760 our council. >> I feel like we've been done this before. 1227 01:29:23,600 --> 01:29:31,520 » So the third party economic analysis was performed by applied economics Sarah 1228 01:29:28,960 --> 01:29:36,960 Merley as principal. It includes an economic analysis and impacts uh summary 1229 01:29:34,239 --> 01:29:43,120 with projected sales tax, city st city tax revenues, public improvements, total 1230 01:29:40,320 --> 01:29:47,840 economic impact, job creation, annual labor income and construction activity. 1231 01:29:45,760 --> 01:29:51,840 And the revenues to the city are forecasted that this project will 1232 01:29:49,280 --> 01:29:55,520 generate significantly greater amounts of sales tax revenues than the total 1233 01:29:53,920 --> 01:30:00,560 amount of this rebate that's being proposed um on the order of 10 times as 1234 01:29:58,159 --> 01:30:04,800 much over a 10-year period. and the final analysis report will be a 1235 01:30:03,199 --> 01:30:09,520 companion document with the the resolution uh with the with the 1236 01:30:06,800 --> 01:30:13,679 development agreement. So the next steps in the process here is 1237 01:30:11,920 --> 01:30:18,000 on Monday there will be a notice of intent resolution that will be placed on 1238 01:30:15,520 --> 01:30:21,920 the agenda for Monday's council meeting and then on September the 14th that's 1239 01:30:20,480 --> 01:30:27,520 when the development agreement resolution and the city council findings 1240 01:30:24,080 --> 01:30:32,560 resolution will be placed on the agenda. >> Okay. So, next meeting's notice of 1241 01:30:30,400 --> 01:30:35,120 intent. There are any questions or concerns? We have plenty of time to 1242 01:30:34,320 --> 01:30:39,280 answer those. >> Vice Mayor, just wanted to amplify one 1243 01:30:37,280 --> 01:30:41,440 point that Ben said because >> I kind of glossed over more than more 1244 01:30:41,120 --> 01:30:44,560 than [laughter] >> that's all I that's all I 1245 01:30:43,040 --> 01:30:49,199 » Well, it's upscale luxury hotel first and 1246 01:30:47,120 --> 01:30:53,040 foremost. This is the type of hotel development I know council is anxious to 1247 01:30:51,520 --> 01:30:59,280 see. So we appreciate the partnership with Canon Beach on on bringing a high 1248 01:30:55,520 --> 01:31:03,600 quality luxury brand high upper level. I'm not sure of the industry term, but 1249 01:31:01,280 --> 01:31:08,000 uh we would call it upscale. Sometimes people will refer to it in the four the 1250 01:31:05,600 --> 01:31:10,880 fourstar arena. Those mean the same thing. 1251 01:31:08,320 --> 01:31:15,199 » Yeah. So so that's great. And again on the tax incentive side that this will 1252 01:31:12,639 --> 01:31:20,080 generate more than 10 times the amount of of this uh investment that we're 1253 01:31:18,000 --> 01:31:24,080 allowing back into this. So it's it's a great ROI. It's going to make a lot of 1254 01:31:21,600 --> 01:31:28,320 money for the city and uh and and the hospitality industry um when this hotel 1255 01:31:26,080 --> 01:31:30,800 comes to fruition. So that's it's this is exactly the type of quality 1256 01:31:29,679 --> 01:31:34,080 development we need >> same time period. 1257 01:31:32,880 --> 01:31:40,639 » Yes. >> I I'm Joe I know Joe's out somewhere. Um 1258 01:31:39,040 --> 01:31:44,320 I I'll I'll tell you if you're going to back somebody uh it's Canon Beach. 1259 01:31:42,960 --> 01:31:48,400 They've been putting their shoulder into bringing a higher level of quality here. 1260 01:31:46,400 --> 01:31:52,320 I think they did. They steal First Friday from downtown or they just do a 1261 01:31:50,880 --> 01:31:57,199 new one. >> We could do a D see who has a better uh 1262 01:31:55,280 --> 01:32:01,040 First Friday and we're going to have a competition on First Friday. 1263 01:31:59,280 --> 01:32:06,239 » No, they they stole from Phoenix, which is even better, you know. So, so uh the 1264 01:32:04,639 --> 01:32:11,199 the level of restaurants are bringing in are all sit down restaurants, which is 1265 01:32:08,000 --> 01:32:14,800 what's people in the entire city have been asking for, but particularly on the 1266 01:32:13,360 --> 01:32:19,280 east side, you know, we've been asking for more of these things. And we have 1267 01:32:16,880 --> 01:32:23,360 somebody that's just been running full full steam ahead on on delivering some 1268 01:32:21,679 --> 01:32:27,199 of that. Sometimes a little faster than you [laughter] 1269 01:32:24,719 --> 01:32:31,520 perhaps you should, but I've really been impressed with what's been going on 1270 01:32:29,600 --> 01:32:35,679 there. So when you when you look for a partner, um this this is one I think we 1271 01:32:34,320 --> 01:32:38,239 would want to pick up on. >> Thank you, Vice Mayor. 1272 01:32:36,639 --> 01:32:40,000 » Any questions or comments from Yes, ma'am. 1273 01:32:38,560 --> 01:32:43,600 » I don't have a question, but I just I wanted to say I was looking up the 1274 01:32:41,280 --> 01:32:47,280 Tapestry hotels and they are so cool. I was like, I want to go stay in all of 1275 01:32:45,040 --> 01:32:50,080 these. Like all of them have such unique looks and designs to them. You can tell 1276 01:32:48,800 --> 01:32:53,199 they're pretty immersive. You get a different experience depending on where 1277 01:32:51,280 --> 01:32:57,040 you are. So I'm I was just excited to see that that's going to be the style 1278 01:32:55,440 --> 01:33:01,120 coming in. I think it's going to draw in a lot of excited visitors both locally 1279 01:32:59,120 --> 01:33:05,440 and even from out of town. I mean, Canon Beach, it's pretty cool. We've been a 1280 01:33:03,360 --> 01:33:09,679 couple times. So, just to look at a fake beach is awesome. [laughter] 1281 01:33:08,239 --> 01:33:13,440 » Have a beach. >> That's a I'm going to sit on that 1282 01:33:11,520 --> 01:33:16,560 rooftop and like I don't know, eat some French fries, 1283 01:33:14,719 --> 01:33:21,280 » live the life. >> Mr. Adams, I know you have a question. 1284 01:33:19,120 --> 01:33:25,040 » Yes. Thank you, Vice Mayor. Uh I would just comment I think this is a great win 1285 01:33:23,120 --> 01:33:30,719 by economic development the team there and uh what I'm recalling is probably 1286 01:33:28,239 --> 01:33:34,960 somewhere between five and seven years ago when I was a member of the visit 1287 01:33:33,199 --> 01:33:40,080 Mesa board and I believe it was Cole Cannon who came and presented his 1288 01:33:38,000 --> 01:33:46,560 concept of what Canon Beach and the surrounding development would be and um 1289 01:33:44,239 --> 01:33:51,440 I would say that from what I've observed is he has surpassed 1290 01:33:49,520 --> 01:33:58,159 the vision vision that he presented at that time and um um I think Adam Saxs 1291 01:33:55,920 --> 01:34:02,080 was uh I think Adam's still affiliated with that. He was a very productive 1292 01:34:00,000 --> 01:34:06,159 member of the visit Mesa board and continue to forward that vision. So I'm 1293 01:34:04,239 --> 01:34:11,120 I'm very supportive of this. I think it's a great win for us and I think uh 1294 01:34:08,800 --> 01:34:15,280 these these are folks who delivered above and beyond what which doesn't 1295 01:34:13,040 --> 01:34:19,120 always happen and folks come and paint a picture for you. It doesn't always fill 1296 01:34:17,440 --> 01:34:23,199 in, but this one is colored in really nicely. 1297 01:34:21,280 --> 01:34:28,040 » And I hear they have an absolutely perfect safety record for shark attack. 1298 01:34:28,080 --> 01:34:33,600 » Good point. >> Seeing no other questions, 1299 01:34:33,040 --> 01:34:37,080 uh, >> how many people 1300 01:34:37,280 --> 01:34:41,920 » by sharks? >> I don't know. That's uh information I 1301 01:34:40,400 --> 01:34:44,239 think they can gather and come back with. 1302 01:34:42,159 --> 01:34:48,080 » We we believe that number is zero. But we did run some recent numbers and since 1303 01:34:46,159 --> 01:34:52,880 Canon Beach has been open, I know today's topic is specific to this hotel 1304 01:34:50,560 --> 01:34:57,280 project, but since Canon Beach has been open over the last 20 months, there have 1305 01:34:54,960 --> 01:35:01,360 been nearly 1 million visits to the Canon Beach campus 1306 01:34:59,199 --> 01:35:04,800 » over that period. We need to get these hotels up. Yeah. 1307 01:35:02,159 --> 01:35:08,520 » Mr. Heredia, >> did I hear you or 1308 01:35:10,480 --> 01:35:14,080 » No, >> no, I'm good. Thank you. 1309 01:35:12,080 --> 01:35:18,320 » All right. Thank you, Mr. Thank you so much for the presentation. 1310 01:35:15,760 --> 01:35:21,199 We'll see you later in the week. Um, I'm going to fly through this because I know 1311 01:35:19,520 --> 01:35:25,600 we're short on time. Item 2A, appointments to various boards and 1312 01:35:23,120 --> 01:35:29,280 commissions. Do I have uh council member Duff, Council Member Adams? All in favor 1313 01:35:28,080 --> 01:35:35,600 say I. >> I. Item 3A is acknowledge receipt of 1314 01:35:33,120 --> 01:35:41,199 board minutes. Do I have a motion? >> Council member Adams and Council Member 1315 01:35:38,000 --> 01:35:47,600 Duff. All in favor say I. I. >> I. Any oppose? Hearing none. Motion 1316 01:35:44,320 --> 01:35:51,520 carries. Did you get those? Yeah. Okay. Uh we we will talk about what we've been 1317 01:35:49,760 --> 01:35:56,480 doing over our council break maybe at the next meeting on Monday so we can get 1318 01:35:53,360 --> 01:36:01,600 through this. And um with that, I'll con u look for a motion to convene an 1319 01:35:58,400 --> 01:36:08,080 executive session to discuss with the city attorney potential to engage uh 1320 01:36:05,120 --> 01:36:12,480 with a lawsuit. So, Council Member Goforth and Council Member Taylor. All 1321 01:36:11,280 --> 01:36:16,960 in favor? >> I. Any opposed? 1322 01:36:15,040 --> 01:36:21,000 Ignoring anybody that said no, we're going into executive session. 1323 01:36:48,320 --> 01:36:55,040 Mr. [music] Smith, do you have my motion? 1324 01:36:52,480 --> 01:36:57,679 » I know you wanted me to memorize it, but >> I can I'll just read it and say just 1325 01:36:56,800 --> 01:37:03,360 read it if you want. >> Okay, I'll just say that we're uh we are 1326 01:37:00,880 --> 01:37:10,560 reconvened. We are minus uh council member Heredia was not able to uh 1327 01:37:08,239 --> 01:37:16,719 was not able to rejoin us. So there's and mayor's uh absent excused. 1328 01:37:14,960 --> 01:37:20,880 So with that, is there a motion to direct the city attorney to file a 1329 01:37:18,880 --> 01:37:25,760 lawsuit and pursue litigation on behalf of the city of Mesa against the fire 1330 01:37:23,199 --> 01:37:31,440 apparatus manufacturers the city has purchased from and to retain legal 1331 01:37:28,639 --> 01:37:35,600 counsel for that purpose as discussed in the executive session? Do I have a 1332 01:37:33,199 --> 01:37:40,320 motion from council member Adams, a second from council member Duff? All in 1333 01:37:38,480 --> 01:37:47,199 favor, please say I. >> I. Any opposed? Seeing none, the motion 1334 01:37:44,320 --> 01:37:52,639 passes unanimously with council member Heredia and the mayor absent. Very good. 1335 01:37:51,119 --> 01:37:57,360 With that, do I have a motion to adjurnn? Council member Adams, council 1336 01:37:54,719 --> 01:38:02,440 member Duff, all in favor say I. I. Any opposed? I didn't think so. We are 1337 01:37:59,440 --> 01:38:02,440 ajourned. 1338 01:38:07,207 --> 01:38:09,227 [music]