1 00:00:04,849 --> 00:00:13,620 all right how is everyone you can hear me fine 2 00:00:11,310 --> 00:00:17,460 right because this little microphone is going into a recorder there because 3 00:00:15,720 --> 00:00:23,489 we've got our camera guy back there and he is recording this and to give you a 4 00:00:20,669 --> 00:00:28,710 background this was also 50% of this was funded by the Utah Office of Tourism so 5 00:00:26,789 --> 00:00:33,960 that's very important to distinguish and we've been lucky enough to do this work 6 00:00:31,109 --> 00:00:39,739 all over Utah and what we've been doing this week is what we call an assessment 7 00:00:36,530 --> 00:00:46,320 and by the way my wife Jane where she there she is right there has been with 8 00:00:42,539 --> 00:00:51,780 me all week and she doesn't get to do these too often but we love coming to 9 00:00:49,170 --> 00:00:56,249 southern Utah it's just fantastic and what we've been doing is secret shopping 10 00:00:54,120 --> 00:01:00,539 you it's a matter of fact this week we had two assignments usually do one a 11 00:00:58,230 --> 00:01:07,350 week but this assignment we were tasked with assessing penguia CH and Escalante 12 00:01:04,559 --> 00:01:11,040 and and I'm probably pronouncing around because we've asked 50 people how to 13 00:01:09,000 --> 00:01:15,150 pronounce Escalante and we've heard Escalante esculent 14 00:01:12,540 --> 00:01:20,520 Escalante and everybody agrees on one thing if you if you pronounce it 15 00:01:16,620 --> 00:01:25,500 Escalante you're a visitor so we've been saying Escalante all week and so 16 00:01:23,640 --> 00:01:29,790 hopefully that's right or close enough there was no interviews no heads-up 17 00:01:28,170 --> 00:01:33,870 nobody ever said when you go to Escalante here's what you need to do 18 00:01:31,380 --> 00:01:40,380 here's what you need to see we came and prepared just like any other visitor 19 00:01:36,600 --> 00:01:45,210 would do and so that that is why we're here and by the way we wore three hats 20 00:01:42,480 --> 00:01:50,040 when we do this we look at this is this a place I would live or would want to 21 00:01:47,790 --> 00:01:55,410 live to raise a family or move to to retire is this gut great quality of life 22 00:01:52,560 --> 00:01:59,070 number two is this a place that I would want to invest in so we wear the hat of 23 00:01:57,390 --> 00:02:04,680 somebody that's looking to invest once commercial wrist aide agent or a 24 00:02:01,380 --> 00:02:09,630 business or industry and then third as a place to visit for more than just a day 25 00:02:07,200 --> 00:02:13,990 trip is this a place we'd spend the night in and so we've been doing this 26 00:02:12,390 --> 00:02:20,350 for a long time as a matter of fact we have now seeker 27 00:02:15,880 --> 00:02:24,660 shot more than 1500 communities in 45 states all across Europe I mean all 28 00:02:22,900 --> 00:02:31,390 across Canada Western Europe Scandinavia and so it's up we do a lot of in Utah 29 00:02:29,160 --> 00:02:37,900 vicki Varela your state tourism director is a good friend of mine and since 2015 30 00:02:34,930 --> 00:02:42,400 we worked in these communities and I've been a keynote at the Governor's 31 00:02:39,550 --> 00:02:47,320 Conference on tourism which which was the last year year before last was I 32 00:02:44,230 --> 00:02:53,620 believe yeah year before last was in a Bryce Canyon and so we've assessed last 33 00:02:51,310 --> 00:02:58,750 year we assess all of Emory County that took 10 days Springdale and Zion the 34 00:02:56,950 --> 00:03:05,920 plan for Ogden I mean we've done all of this so we've been around and done a lot 35 00:03:02,069 --> 00:03:09,790 this year we are working in San Juan County we just did that a couple months 36 00:03:07,510 --> 00:03:13,959 ago Paiute County just north of you we just got done with now we're doing you 37 00:03:11,830 --> 00:03:20,110 next week I'll be up in Flaming Gorge and then in about a month we're doing 38 00:03:16,269 --> 00:03:25,329 you into County and so when we do this and by the way after doing this many 39 00:03:22,900 --> 00:03:30,940 when we're done we will have secret shop most of the cities and towns in Utah so 40 00:03:29,260 --> 00:03:36,940 by now we're starting to get a pretty good feel for why people come where they 41 00:03:34,480 --> 00:03:43,570 go where they stay you know as from that aspect when we did this we had four of 42 00:03:40,570 --> 00:03:47,920 us secret shopped you looking for marketing we looked at websites could 43 00:03:46,180 --> 00:03:52,030 you find information was it good enough to close the sale how did you stand up 44 00:03:50,620 --> 00:03:57,280 with the competition I'm telling you in southern Utah there is a lot of 45 00:03:53,920 --> 00:04:01,209 competition and then convenience was it easy to get information how long did it 46 00:03:58,959 --> 00:04:06,100 take to get and then this week we've been doing the unsighted and we're going 47 00:04:04,120 --> 00:04:10,150 to concentrate on this more than marketing will touch on marketing but 48 00:04:07,720 --> 00:04:14,950 really your signs are gateways could we find things in this kalantay you know 49 00:04:12,430 --> 00:04:19,870 your overall appeal critical mass I'll explain that places to eat places spend 50 00:04:17,200 --> 00:04:24,570 money your amenities you know was that easy to find parking are there public 51 00:04:21,789 --> 00:04:30,300 restrooms was it easy to get information I mean all these things what is there 52 00:04:27,880 --> 00:04:37,000 do and what's your customer service like so with that as a background we start 53 00:04:34,150 --> 00:04:42,310 planning our trip and you know what we said well you know what penguin is the 54 00:04:40,450 --> 00:04:49,450 biggest city in the county I'm sure there's gonna be a lot more going on 55 00:04:43,930 --> 00:04:57,430 there and so we went and rented a house in penguin and so that is where we 56 00:04:53,470 --> 00:05:05,500 stayed awake but after about two hours in Escalante we went rats we should have 57 00:05:00,430 --> 00:05:10,330 stayed here and so but we did do this it has smelled like smoke most of the week 58 00:05:08,040 --> 00:05:13,960 that was the view the other day from language and by the way if you want to 59 00:05:12,040 --> 00:05:21,700 see that assessment it is tomorrow morning at 8:00 at City Hall in language 60 00:05:16,030 --> 00:05:27,130 it is 100% different than yours because this is a hundred percent about you and 61 00:05:24,490 --> 00:05:33,100 so when we start doing the planning we just started looking at websites we 62 00:05:31,030 --> 00:05:37,990 started googling things like I did Jacob Hamblin arch because I'd seen photos of 63 00:05:35,320 --> 00:05:42,790 it I mean and we just go okay we got to do that and then we're going more stuff 64 00:05:40,810 --> 00:05:47,020 around you devil's garden in Utah we looked at what we got to do that too and 65 00:05:44,770 --> 00:05:50,680 you know this is how visitors they will just go to Google they will just type in 66 00:05:49,090 --> 00:05:55,090 the name of it and they'll just see the images and they get a pretty good feel 67 00:05:52,120 --> 00:05:59,560 without going to any web sites though we even typed in you know lower calf Creek 68 00:05:57,250 --> 00:06:05,500 Falls and there we said oh we got to do that and by the way does it run all year 69 00:06:01,690 --> 00:06:11,650 the Falls yeah okay and and so you know Picabo Canyon I mean we said we got we 70 00:06:07,630 --> 00:06:16,150 ended up with quite a bucket list and so you're spooky you know all of those in 71 00:06:13,840 --> 00:06:23,140 the area I mean look at what you have near you and Escalante and I was just we 72 00:06:20,260 --> 00:06:27,430 were just dumbfounded hurricane wash which I believe isn't jacob hamlin part 73 00:06:25,810 --> 00:06:31,240 of the hurricane wash we're trying to sort all that out because some things 74 00:06:29,020 --> 00:06:35,620 are called by different names I think Jacob Hamlin also has a different name 75 00:06:33,250 --> 00:06:39,970 and so some of it's a little bit confusing you know scenic highway 12 of 76 00:06:38,410 --> 00:06:43,190 course we'd heard about it and I've been waiting 77 00:06:40,520 --> 00:06:48,949 be able to get a chance to do 12 and we also looked at websites and a friend of 78 00:06:46,550 --> 00:06:54,560 mine is Samantha brown she's a Travel Channel host and if I go back to that 79 00:06:52,099 --> 00:07:01,340 she rated the most beautiful places in Utah scenic State Route 12 is number one 80 00:06:57,199 --> 00:07:05,629 and she's international yeah that's pretty cool and of course Grand 81 00:07:03,590 --> 00:07:10,220 Staircase look at that calf Creek Falls look at this honey Capitol Reef which is 82 00:07:08,120 --> 00:07:14,840 just up the road then she went up north but you know and then she went up to the 83 00:07:12,409 --> 00:07:20,780 Bonneville Salt Flats Moab but you know what you're at the top of the list and 84 00:07:17,030 --> 00:07:26,240 that is cool and so when we started looking at this we just were going oh my 85 00:07:23,210 --> 00:07:33,469 gosh how do we even start where do we even start so we did get a copy of Bryce 86 00:07:29,960 --> 00:07:39,280 Canyon country's visitor guide which is the counties and by the way we're so 87 00:07:35,900 --> 00:07:45,530 glad you don't market counties as anybody in this room ever gone anywhere 88 00:07:41,990 --> 00:07:48,590 because it was a County we don't and so if I caught Bryce Canyon Country now 89 00:07:47,030 --> 00:07:52,909 somebody say yeah but we're not Bryce Canyon we're we're the Grand Staircase 90 00:07:51,139 --> 00:07:57,289 it doesn't matter Bryce Canyon put you on the map and you 91 00:07:54,860 --> 00:08:01,819 have enough other stuff that who cares about Bryce Canyon after we've been in 92 00:07:59,240 --> 00:08:07,699 Escalante because the stuff that you have right here without the crowds and 93 00:08:05,150 --> 00:08:11,120 so you know so we did see that I'm hoping the show you know will get rid of 94 00:08:09,409 --> 00:08:16,219 the Garfield County right there but Kodachrome I mean this was a great 95 00:08:13,819 --> 00:08:22,370 guide now the challenge with this guide it is very beautiful and it absolutely 96 00:08:19,029 --> 00:08:28,550 closes the sale on why we should come to you and that goes that's penguin all the 97 00:08:24,889 --> 00:08:33,260 12 you know in its you know Kodachrome and all of these and so this brochure is 98 00:08:31,370 --> 00:08:37,130 meant to say this is why you need to come to this part of Utah because there 99 00:08:34,849 --> 00:08:41,690 is the mighty five and Kanab and everybody is claiming you know everybody 100 00:08:39,740 --> 00:08:47,959 sells the Provo claims everything in southern Utah it's true and yeah I told 101 00:08:46,310 --> 00:08:51,649 can AB why are you sending people to price if we're gonna stay if we're gonna 102 00:08:49,730 --> 00:08:55,569 go to Bryce we're gonna stay in price or we'll stay here 103 00:08:52,779 --> 00:09:01,420 or will stay in Tropic or somewhere closer and so but this brochure does a 104 00:08:58,600 --> 00:09:07,480 really good job in saying yes we need to go there now it doesn't give you a whole 105 00:09:04,569 --> 00:09:12,249 ton of information because that's not its purpose that the website and all of 106 00:09:10,569 --> 00:09:17,079 those things are meant to take you the next take the next level and while 107 00:09:14,769 --> 00:09:21,610 that's growing going up you know and that is this guide as a matter of fact 108 00:09:19,509 --> 00:09:26,559 we have used it around the state is saying this is the model to use to 109 00:09:24,339 --> 00:09:31,749 follow because the photography is absolutely spectacular I mean just 110 00:09:29,559 --> 00:09:35,709 everybody who saw this of our for sinker chopper says we want to go there and not 111 00:09:34,120 --> 00:09:41,559 just because we're doing assessment we want to go there and so it does a 112 00:09:39,009 --> 00:09:46,689 fantastic job at closing the sale in that regard now you know and for you 113 00:09:44,529 --> 00:09:50,889 that have lived here grown up here and stuff for you you may say yeah yeah yeah 114 00:09:48,790 --> 00:09:55,300 we've seen all this stuff before but you know what we by the way we were from 115 00:09:53,589 --> 00:09:59,680 Seattle originally we live in Phoenix and yeah we got Sedona and stuff but you 116 00:09:58,059 --> 00:10:04,660 know and I've said this even at state tourism conferences here there is no 117 00:10:01,990 --> 00:10:10,120 state in the United States and no province in Canada that holds a candle 118 00:10:07,209 --> 00:10:14,410 to Utah in terms of geography I mean son but Bonneville Salt Flats to the 119 00:10:12,189 --> 00:10:19,329 mountains of Duck Creek village and Brian head the Scorch Martin's now sorry 120 00:10:17,199 --> 00:10:24,639 but you know and then the desert sides are here or st. George I mean you have 121 00:10:21,279 --> 00:10:30,370 such amazing landscapes that there's no place that can touch it and that's 122 00:10:27,189 --> 00:10:34,689 pretty amazing and so we look to this and everybody said yeah we love it we 123 00:10:32,559 --> 00:10:38,829 got to go there and now the next thing is now we got to start planning it so 124 00:10:37,540 --> 00:10:43,929 what do we do what can we do in june/july what can we do in 125 00:10:40,500 --> 00:10:47,379 september/october and and so and we're gonna get into that right now and so we 126 00:10:45,639 --> 00:10:53,379 started looking at different web sites and the one of the challenges have this 127 00:10:50,920 --> 00:10:56,559 one here is Escalante Escalante in Boulder which by the way I thought was a 128 00:10:55,240 --> 00:11:01,899 good partnership because I think the best of highway 12 is between here and 129 00:10:58,629 --> 00:11:05,019 there I mean you are you know I always thought okay it's a good thing we're 130 00:11:03,490 --> 00:11:09,740 staying penguin cuz that's the beginning of highway 12 well 131 00:11:06,470 --> 00:11:14,630 when we drove from from penguin out to escalante we you know I thought it was 132 00:11:12,320 --> 00:11:18,950 kind of ho hum now when I say ho-hum yeah I'm thinking is at 1:28 that runs 133 00:11:17,150 --> 00:11:24,680 down by Moab you know along the river that's just incredibly spectacular and 134 00:11:21,080 --> 00:11:28,790 it is stunning but that section is just unbelievable and so I thought that was 135 00:11:27,200 --> 00:11:33,500 good and so there were some good information on the website and and and 136 00:11:31,670 --> 00:11:36,680 but once again with this website says a photographer's dream come true and it's 137 00:11:35,540 --> 00:11:42,560 very general we need specifics and so like a salute 138 00:11:40,580 --> 00:11:48,290 hiking trails are the best but I don't know which hiking trails and so once 139 00:11:44,510 --> 00:11:53,060 again it's it's a nice website but we're already sold and now we need details so 140 00:11:51,380 --> 00:11:56,710 that is the one challenge the itineraries where you say arrive in the 141 00:11:55,130 --> 00:12:02,750 early afternoon and secure accommodation arrangement after this go out to highway 142 00:11:59,990 --> 00:12:05,630 12 that's I'm gonna show you how to do itineraries because this is not an 143 00:12:04,970 --> 00:12:09,620 itinerary it just says we'll go out on highway 12 144 00:12:07,910 --> 00:12:13,550 enjoy it find a place to stay find a place to eat that's not helpful that's 145 00:12:11,210 --> 00:12:18,650 not the way travel writers II now by the way I do not want you given a Chamber of 146 00:12:15,920 --> 00:12:23,390 Commerce bad time because I said this stuff because you have to understand 147 00:12:21,080 --> 00:12:29,600 that and this is chamber commerce right a chamber commerce it is so difficult to 148 00:12:27,350 --> 00:12:33,380 make everybody happy when you're trying to get your memberships when you're 149 00:12:30,980 --> 00:12:36,350 trying to promote your members and so I don't want you give them a bad time the 150 00:12:34,670 --> 00:12:41,210 reason we're here say how could we make it even better 151 00:12:37,370 --> 00:12:44,060 I think the visuals are great so all of this is meant to be constructive so I 152 00:12:42,650 --> 00:12:47,780 don't want anybody go and say well boy you're doing a good job because that's 153 00:12:45,320 --> 00:12:52,670 not the case by the way their website blows away about 99 percent of the 154 00:12:49,760 --> 00:12:58,490 websites out there in the country okay yeah they do a good job and then we did 155 00:12:56,300 --> 00:13:01,790 find the art festival that's unruly cool so now listen we knew that there are 156 00:13:00,020 --> 00:13:09,380 some arts or some cultural depth here it's not just recreation and then we did 157 00:13:05,150 --> 00:13:14,870 see this one this one here is oh yeah this is a skull auntie city's website 158 00:13:11,120 --> 00:13:19,250 now once again it'll it'll have little things like let's see in the back one 159 00:13:16,430 --> 00:13:22,040 yeah okay it's coming up for a city website we thought 160 00:13:20,240 --> 00:13:29,570 pretty fabulous because it's the visual first a widescreen beautiful grand 161 00:13:25,040 --> 00:13:33,170 staircase this is southern Utah which is Kanab one thing we told them in Kanab 162 00:13:31,700 --> 00:13:40,279 and it's something you're gonna hear I told Kanab look can AB you can mark it 163 00:13:38,060 --> 00:13:45,200 north room at Grand Canyon because guess what you're closer to it than Page 164 00:13:42,170 --> 00:13:47,810 Arizona you can mark it coral pink sands it's right there you could mark out best 165 00:13:47,120 --> 00:13:51,890 friends you could even mark at the east side 166 00:13:49,490 --> 00:13:56,420 design but why are you marketing Bryce why are you marketing to Grand Staircase 167 00:13:54,170 --> 00:14:02,450 why are you marketing arches from Kanab because here's the deal visitors 168 00:13:59,180 --> 00:14:07,700 four-day trips will typically go 45 miles one way 45 miles and then they'll 169 00:14:06,050 --> 00:14:11,029 come back otherwise we'll just go there and stay there now in the case of Kanab 170 00:14:09,620 --> 00:14:15,170 and this is something for you to think about I said so can you imagine people 171 00:14:13,399 --> 00:14:19,430 saying okay we're gonna hold up in Kanab and do all my t5 so what we're gonna do 172 00:14:18,350 --> 00:14:23,750 is get up early in the morning we're gonna drive out to wherever arches were 173 00:14:21,649 --> 00:14:27,860 and drive up to Bryce Canyon we're gonna spend all day there we're gonna come 174 00:14:25,790 --> 00:14:36,709 back at about 7 or 8 o'clock at night and you're closed might be a familiar 175 00:14:33,500 --> 00:14:41,420 tune to you I said so why would anybody do that they wouldn't so you need to 176 00:14:39,170 --> 00:14:45,649 market things close to you so so can AB so we did look at but we saw it because 177 00:14:43,130 --> 00:14:48,800 they claimed it um we even went to the state's website and I'm gonna give them 178 00:14:47,089 --> 00:14:57,020 kind of a bad time because I typed in Escalante and I got links here in Africa 179 00:14:52,630 --> 00:15:03,110 Russia down here in Florida over here and you know wherever this is China I 180 00:14:59,870 --> 00:15:08,029 mean I was going white and so you know so we kept looking around this is Utah 181 00:15:04,970 --> 00:15:13,100 calm which is a private website but they do a good job I've met the people there 182 00:15:10,579 --> 00:15:17,329 they have Picabo Gulch there and we're looking for a lot of details and then we 183 00:15:16,010 --> 00:15:21,860 end up on TripAdvisor because there's so much and it's so 184 00:15:19,760 --> 00:15:26,360 general so now we see Picabo spooky goats now we're asking your visitors and 185 00:15:24,040 --> 00:15:31,370 by the way you should sponsor your TripAdvisor page this is the most 186 00:15:28,220 --> 00:15:33,980 visited website on the planet so we saw on TripAdvisor 187 00:15:33,320 --> 00:15:39,350 what they are promoting and what their 188 00:15:36,740 --> 00:15:43,490 visitors say are the top ones peekaboo devil's garden spooky you know and so we 189 00:15:41,690 --> 00:15:48,770 started looking at these kinds of things and outdoor activities in Escalante you 190 00:15:46,760 --> 00:15:53,030 know and so you can by the way you can sponsor your page and then you can 191 00:15:50,720 --> 00:15:59,590 control you can't control the listings but you can control what is being said 192 00:15:55,610 --> 00:16:06,110 with links trick or your website and so we did that when we went back to Utah 193 00:16:02,960 --> 00:16:12,830 comm we like for instance we thought okay we want to do jacob hamlin we have 194 00:16:11,150 --> 00:16:16,400 no idea how far you have to drive to get the parking lot we have no idea how long 195 00:16:14,510 --> 00:16:21,020 a hike it is we have no idea in the information then we said well let's do 196 00:16:18,380 --> 00:16:24,710 peekaboo that's a lot closer and so it says it combined with spooky Gulch it 197 00:16:23,060 --> 00:16:29,990 makes a loop hike and everything but still no details and that get into it 198 00:16:28,250 --> 00:16:34,820 then we found Red Canyon and that looked really good and it's got some good 199 00:16:31,400 --> 00:16:41,210 general information but we were really really struggling we even went to the 200 00:16:37,910 --> 00:16:48,430 highway 12 website and it adds some good some general information but what people 201 00:16:44,360 --> 00:16:53,540 want are specifics we're trying to plan like 10 days here even though we're here 202 00:16:51,350 --> 00:16:58,460 this just for this week we're trying to plan a trip to come back and spend like 203 00:16:55,490 --> 00:17:03,740 a week ere 10 days in the area and so we're trying to find these things and by 204 00:17:01,010 --> 00:17:09,140 the way did you know for any of you in business if you go to my Google my bit 205 00:17:06,980 --> 00:17:15,590 my Google business comm or my Google my business comm all of this is free you 206 00:17:13,250 --> 00:17:19,040 can fill it up with your website with everything so just want to let you know 207 00:17:17,750 --> 00:17:23,960 if you're in business you need to do that so somebody types in Gregg Canyon 208 00:17:20,930 --> 00:17:30,500 trailhead it comes up and there's no charge ok really important fun thing you 209 00:17:27,830 --> 00:17:37,550 can do and then so there's Red Canyon we're back in TripAdvisor again overlook 210 00:17:34,280 --> 00:17:42,140 Jim it's beautiful 5 you know 5 circles there and so we're just keep looking 211 00:17:40,160 --> 00:17:46,860 we're trying to find one of our things is unhype way 12 do we need to go all 212 00:17:44,870 --> 00:17:50,250 the way from penguin to tour can we do section of it which is the best if we 213 00:17:48,540 --> 00:17:56,309 could only do part of it which one would you recommend and we had a hard time 214 00:17:52,830 --> 00:18:03,990 finding that finally we came to the county's website and it finally had the 215 00:18:01,440 --> 00:18:08,429 information we were looking for the average visitor goes to 27 websites 216 00:18:06,240 --> 00:18:12,840 trying to plan a trip here's what it said at peekaboo it's a narrow twisted 217 00:18:11,130 --> 00:18:17,820 slot canyon about a quarter mile long hand and foot holes are carved into it 218 00:18:15,480 --> 00:18:22,200 with water but with skilled scramblers will manage to navigate without getting 219 00:18:19,590 --> 00:18:26,910 wet the highest of the hike the highlight of the hike is the last 100 220 00:18:24,780 --> 00:18:31,950 meters of the slot where interlocking swirls fans and arches are cut into the 221 00:18:29,190 --> 00:18:36,120 red Navajo Sandstone it continues up and out and it tells you that if you're if 222 00:18:33,840 --> 00:18:40,620 you have a little bit of girth some of this might not be for you I mean it goes 223 00:18:38,340 --> 00:18:45,080 into those kinds of details so somebody doesn't go there and say rats I drove 224 00:18:42,630 --> 00:18:51,450 all this way and it doesn't work for me so this we finally got detail spooky 225 00:18:49,679 --> 00:18:58,049 gulches and for the claustrophobic phobic and it goes on the real details 226 00:18:54,690 --> 00:19:02,820 you need but because we're doing so much we figured we cannot figure out 227 00:19:00,510 --> 00:19:08,190 esculenta we have all these different websites the county one is the closest 228 00:19:06,000 --> 00:19:12,870 one to having the right details what we figure we're just gonna get here we'll 229 00:19:09,390 --> 00:19:19,740 figure out when we're there okay so that was before we came so once we arrived on 230 00:19:16,410 --> 00:19:26,280 Monday on Tuesday we spent the day doing penguin and then yesterday morning we 231 00:19:23,340 --> 00:19:30,090 headed out your way so the first one he did of course we came to the the most 232 00:19:28,350 --> 00:19:33,600 photographed probably couple the most photographed things it's great when you 233 00:19:31,679 --> 00:19:38,820 come down 12 you're in it like you know just a few miles and yet read get going 234 00:19:35,549 --> 00:19:42,690 whoa I mean that's pretty spectacular we are counting the number of cars that are 235 00:19:40,830 --> 00:19:46,080 from you know from different almost everybody from California and you know 236 00:19:44,580 --> 00:19:50,669 what's interesting they rent their cars in California and drive to Utah they 237 00:19:48,480 --> 00:19:54,419 don't they don't fly to Salt Lake so you see a lot of California plates a lot of 238 00:19:52,410 --> 00:19:59,670 them are foreigners and they figure what we're gonna do la or San Francisco and 239 00:19:57,090 --> 00:20:05,160 we're gonna drive over we did see we did go to tropic it looked like a 240 00:20:02,610 --> 00:20:09,900 great town I mean it was it tends to probably own Red Canyon probably the 241 00:20:06,840 --> 00:20:15,030 closest one there we did manage to get into and I've been to price before and 242 00:20:12,350 --> 00:20:19,500 when we saw people hiking down in the canyon I didn't even realize you could 243 00:20:16,620 --> 00:20:23,400 do that so now we said man now we got to come back and do that there's a day 244 00:20:20,850 --> 00:20:27,410 right there and then better yet when we saw horseback riders down there and said 245 00:20:25,260 --> 00:20:32,580 that's even easier I'm going for that I mean the horseback down and I don't know 246 00:20:29,940 --> 00:20:37,530 how or where you do that so on our way out we also into Kodachrome we think 247 00:20:35,100 --> 00:20:40,830 Kodachrome was beautiful and it was cool this is one of the few state parks that 248 00:20:39,270 --> 00:20:43,890 has concessionaires is something we've been working with state parks on is 249 00:20:42,120 --> 00:20:47,790 getting concessionaires in places like goblin valley and stuff but you can go 250 00:20:45,930 --> 00:20:52,350 horseback riding right there which was great and it's a beautiful spot so we 251 00:20:51,030 --> 00:20:56,970 came out and we didn't spend much time in these places because our focus is you 252 00:20:54,210 --> 00:21:01,080 and we did come out and we saw the Gateway sign we said okay here we are in 253 00:20:58,770 --> 00:21:07,050 Escalante and while we're here and while we're coming in we did go to the 254 00:21:03,920 --> 00:21:10,020 petrified of the State Park so we did see that we loved the big tree and 255 00:21:08,460 --> 00:21:14,670 everything choy saw that it was a really neat little State Park we had no idea 256 00:21:12,120 --> 00:21:18,270 that you had a lake or or you know reservoir whatever it is right here 257 00:21:16,560 --> 00:21:22,440 that's something we didn't even know you had we thought this was all desert so we 258 00:21:20,820 --> 00:21:26,190 went wow that's a cool there's something new that we didn't know is right there 259 00:21:24,000 --> 00:21:30,120 and so look like a great place if you want to be on the water and in the 260 00:21:27,600 --> 00:21:34,170 desert it's fantastic and so I thought was a great little part and then we did 261 00:21:32,580 --> 00:21:40,290 see this and we thought well better check it out now what happens is when 262 00:21:38,130 --> 00:21:45,330 people drive by they will come they will to look down here and they will see a 263 00:21:42,450 --> 00:21:50,940 house most visitors will not go to a house and knock on the door but we 264 00:21:48,180 --> 00:21:54,390 thought well we're visitors so well but with that well we're you know well let's 265 00:21:53,190 --> 00:21:57,540 write down there maybe it's not the house and sure enough when you drive 266 00:21:55,680 --> 00:22:02,490 down there you can turn around the corner and then you see the gallery 267 00:21:59,190 --> 00:22:07,500 entrance and there we met the artisan and and he's the stuff he builds his 268 00:22:05,220 --> 00:22:10,590 fantastical love we sat in one chair we went oh my gosh it was one of the most 269 00:22:09,000 --> 00:22:13,299 comfortable chairs we ever sat in and his wife does all this and you guys 270 00:22:12,180 --> 00:22:19,210 probably all know everybody he's not here is he no okay 271 00:22:15,970 --> 00:22:23,320 and anyway it was great it was really funny because we walked into the shop 272 00:22:20,830 --> 00:22:26,889 and there was nobody in there and then and then we're in there with the door 273 00:22:25,480 --> 00:22:32,080 closed and all sudden there's this guy outside and the door had locked behind 274 00:22:28,659 --> 00:22:35,830 us and it was the it was him and so he had to go walk around but we 275 00:22:34,389 --> 00:22:40,869 didn't realize we accidentally locked it behind us but it's great to meet ours 276 00:22:38,799 --> 00:22:44,769 and so we thought that's really cool I wish he would have had more to choose 277 00:22:43,090 --> 00:22:47,919 from we might have bought some art but there was like three or four pieces you 278 00:22:46,299 --> 00:22:51,609 know what I mean and most of it you order it and then then he'll ship it to 279 00:22:50,080 --> 00:22:57,159 you or you come and get it later and then we saw of course then we went on to 280 00:22:55,239 --> 00:23:03,279 the grand staircase and seeing that and by the way we went past you first and we 281 00:23:00,309 --> 00:23:08,639 did drive up to Boulder and this little des hogsback oh my gosh that all by 282 00:23:06,009 --> 00:23:12,070 itself is worth the drift Escalante I mean that is so cool I mean you're 283 00:23:10,989 --> 00:23:18,159 driving that thing you're gonna walk lifts down both sides that is cool and 284 00:23:14,999 --> 00:23:23,710 so when we went to Boulder we did see the Anasazi Museum there and we didn't 285 00:23:22,539 --> 00:23:28,330 get a chance to go in because remember our focus is s : t but it looked like it 286 00:23:26,499 --> 00:23:34,419 was great now I'm gonna take a little side street lights side strip I want you 287 00:23:31,570 --> 00:23:41,619 to create a new brochure the very best of esculenta Utah and this brochure will 288 00:23:39,700 --> 00:23:46,480 be and by the way you're gonna see a lot of these these are all suggestions there 289 00:23:44,169 --> 00:23:50,230 are no recommendations in here because I think it'd be a little presumptuous for 290 00:23:48,519 --> 00:23:55,509 us to come as Outsiders in here and tell you what you should do so these are just 291 00:23:52,869 --> 00:23:58,869 suggestions you say oh we like that one we're going to turn into recommendation 292 00:23:57,039 --> 00:24:05,200 or we're not going to do that one so this is suggestion number one and let me 293 00:24:01,570 --> 00:24:10,119 just show you we believe it is so important to promote your anchor tenants 294 00:24:07,600 --> 00:24:14,799 your top restaurants your top retail shops and your top activities 295 00:24:11,889 --> 00:24:18,220 if you ever subscribe to Condon s travel or travel leisure Mason they always do 296 00:24:16,480 --> 00:24:22,269 the top ten to this top five this the top seven of this and this is one in 297 00:24:20,799 --> 00:24:25,919 Alpena Michigan so this little brochure I'm holding in my hand 298 00:24:24,480 --> 00:24:29,700 and let me to tell you how this works number one I'm gonna tell you how to get 299 00:24:28,049 --> 00:24:33,510 past the politics of doing this this is not my Chamber of Commerce can't do 300 00:24:31,730 --> 00:24:37,110 because they said what we have to promote our members reports a man is not 301 00:24:35,040 --> 00:24:43,620 a member then why would they join but but you can do this as a town or tourism 302 00:24:39,660 --> 00:24:47,309 in this case each person was invited and I'm going to give you even the criteria 303 00:24:45,270 --> 00:24:54,360 as they used this is the brochure you're seeing up there the most asked question 304 00:24:50,669 --> 00:24:59,549 of any visitors on earth is where's a good place to eat and please don't hand 305 00:24:55,830 --> 00:25:03,630 me a list that's what we are no that's the most asked question where's a good 306 00:25:01,320 --> 00:25:07,260 place to eat and we don't want just well here's a list of our restaurants and so 307 00:25:05,940 --> 00:25:13,290 you know what we do if you don't give it to us we go right to TripAdvisor and 308 00:25:08,790 --> 00:25:17,669 Yelp and that's not perfect and so in this case they did this and by the way 309 00:25:15,809 --> 00:25:21,900 each one of these was invited there's no lodging in here the reason 310 00:25:20,190 --> 00:25:25,770 there's no lodging here is because we want the lodging places to hand these 311 00:25:23,610 --> 00:25:31,679 out without fear of the promoting their competitors which is too bad and in each 312 00:25:29,250 --> 00:25:37,830 case they were invited to do this and they were they paid $400 for their panel 313 00:25:34,640 --> 00:25:42,240 okay now there was a the Besser museum right here did not have $400 they were 314 00:25:41,010 --> 00:25:47,190 really struggling there was enough money in there to cover them they only pay 200 315 00:25:44,520 --> 00:25:52,679 so they were invited this is not who wants to be in this pay $400 so here's 316 00:25:50,280 --> 00:25:57,900 what they did with this brochure the first thing they did is in by the way 317 00:25:54,600 --> 00:26:05,250 the population in Alpena is 10,000 so it's bigger than you but in this case 318 00:26:00,830 --> 00:26:12,179 what they did is they printed 20,000 copies they mailed one to every single 319 00:26:08,850 --> 00:26:17,760 household in their case it was like 3500 households so if you have 800 people 320 00:26:14,669 --> 00:26:21,690 here in the area maybe you maybe you have 200 households I don't know what it 321 00:26:19,470 --> 00:26:25,230 is 300 households you would mail one to these two every household and they put a 322 00:26:23,400 --> 00:26:30,630 little note with it snail mail by the way not email snail mail and put alone 323 00:26:28,470 --> 00:26:36,390 know with it and the note said the number one reason people travel is to 324 00:26:32,970 --> 00:26:41,250 visit friends and family we hope that you will hang onto this brochure 325 00:26:38,190 --> 00:26:45,919 that would they visit you you will share with them the very best of what 326 00:26:43,379 --> 00:26:51,029 Escalante in your case has to offer because we believe that every 327 00:26:48,389 --> 00:26:56,309 dining-room table should be a concierge desk within days people are coming down 328 00:26:54,840 --> 00:27:00,950 to one of those shops and going oh my gosh I got this a man how long have you 329 00:26:58,409 --> 00:27:09,779 been here in the Mercer we go ten years and you know what this is the most 330 00:27:05,870 --> 00:27:17,669 important brochure you could ever do you need to promote your best herbs because 331 00:27:12,929 --> 00:27:21,330 success breeds success to get you past the politics we're gonna help you do 332 00:27:19,379 --> 00:27:26,149 this because we seeker shop some of them now you can create your own criteria in 333 00:27:24,299 --> 00:27:30,570 their case their criteria was this number one they had to have good curb 334 00:27:28,590 --> 00:27:34,649 appeal they had to play place that looked like people take well that looks 335 00:27:32,100 --> 00:27:41,789 like a nice place to eat one of the most asked questions ever it must be open 336 00:27:37,710 --> 00:27:45,570 year-round this is their criteria they must be open till at least seven o'clock 337 00:27:43,679 --> 00:27:50,190 p.m. I mean tell you why shortly they must be open six days a week the 338 00:27:48,389 --> 00:27:55,470 day they could be closed on Mondays I know it's Utah and I know I know how 339 00:27:53,639 --> 00:28:03,389 that works but I'm just trying you can create your own criteria and they must 340 00:27:58,710 --> 00:28:07,919 be unique to you so we're not gonna put subway I'm sorry in here I could find 341 00:28:05,610 --> 00:28:13,139 that anywhere we're gonna put things that are unique to you and they need to 342 00:28:10,799 --> 00:28:20,480 be highly regarded by somebody other than themselves eighty plus positive 343 00:28:18,210 --> 00:28:28,919 percent positive reviews on TripAdvisor etc if you do this you're already 344 00:28:23,100 --> 00:28:32,580 passing politics and so what we want you to do in Escalante is promote your top 345 00:28:30,840 --> 00:28:36,419 floor restaurants your top retail shops or maybe there's four of them top twelve 346 00:28:34,049 --> 00:28:43,769 activities those day-trip activities around you and you cannot let politics 347 00:28:39,240 --> 00:28:47,850 kill the effort and by the way if let's say for instance we ate at the 348 00:28:46,470 --> 00:28:52,360 outfitters up the street great pizza right 349 00:28:49,450 --> 00:28:55,720 we ate there and you and by the way if we're here for a week we're not going to 350 00:28:53,680 --> 00:28:59,470 eat there every meal and we might not eat at just the restaurants that are in 351 00:28:57,580 --> 00:29:03,880 here you know you know what happened is when they handed this out there were 352 00:29:01,900 --> 00:29:07,210 people that were furious well you include them I think I'm just as good as 353 00:29:05,470 --> 00:29:11,770 they are now that would never happen here in escalade me with it yeah I 354 00:29:09,490 --> 00:29:16,570 didn't think so but you know what they said afterwards this is just like a mall 355 00:29:14,260 --> 00:29:19,990 we go to the mall wherever you go when you go to a mall you go over there for 356 00:29:18,580 --> 00:29:24,190 the anchor tenants and while you're there you might stop at RadioShack or 357 00:29:21,820 --> 00:29:27,910 whatever right and so that's what you need to understand is those people were 358 00:29:25,990 --> 00:29:31,900 saying boy that was the best $400 I never spent because I didn't really like 359 00:29:30,100 --> 00:29:37,570 because it was so great when they went to my neighbor's place that's in here 360 00:29:33,430 --> 00:29:42,430 they also came into mind promote the very best of what you have to offer 361 00:29:39,480 --> 00:29:46,060 success breeds success and by the way if somebody doesn't fit well as criteria 362 00:29:44,440 --> 00:29:51,880 there's incentive for them to make their place look better or to be open an hour 363 00:29:48,040 --> 00:29:56,620 later it's incentive to increase your success in Nova Scotia they do these 364 00:29:55,000 --> 00:30:02,590 little visitor guides and in their visitor guides they always do the top 365 00:29:58,930 --> 00:30:09,760 five picks the very best of whether it is whether it is places to visit things 366 00:30:05,830 --> 00:30:15,190 to do and or or it might be you know that that and by the way they also do 367 00:30:12,100 --> 00:30:19,450 the seasons there is no reason why this should not be a year-round destination 368 00:30:16,800 --> 00:30:25,300 none other than you saying we like our time off by the way if you are a 369 00:30:23,740 --> 00:30:29,560 community that's losing its school enrollment everything if you want to 370 00:30:27,490 --> 00:30:32,260 bring back young families with kids you need to have jobs that will last at 371 00:30:30,880 --> 00:30:38,020 least eight months a year that is the litmus test eight months four five six 372 00:30:35,920 --> 00:30:41,980 seven months will not cut it with most businesses as far as somebody opening a 373 00:30:40,090 --> 00:30:46,710 new business eight months you need eight months season and there's no reason as a 374 00:30:44,290 --> 00:30:50,260 matter of fact when we came here I wanted to go to Jacob Emily said the 375 00:30:49,060 --> 00:30:52,630 best time to come as March April September in October it's too hot this 376 00:30:51,970 --> 00:30:57,190 time of year I said well will the town be openly said 377 00:30:55,060 --> 00:31:02,290 some of it and then we're not coming back soon I mean it'd be like a ball 378 00:31:00,940 --> 00:31:05,370 saying well half of our stores are closed 379 00:31:03,070 --> 00:31:10,570 we're not gonna go till they're all open so they do a good job there in Nova 380 00:31:08,200 --> 00:31:15,190 Scotia they did the best have best top photo aqua trees good that the local 381 00:31:13,180 --> 00:31:21,220 picks for hidden gems and nightlife I mean what they did is this and it works 382 00:31:17,820 --> 00:31:26,590 so for you absolutely that section highway 12 is a best-of and 383 00:31:23,880 --> 00:31:30,610 by the way what don't come we want but we don't mind if they go to torii we 384 00:31:27,880 --> 00:31:35,080 just wanted to come back here right and so that number one right there you got 385 00:31:33,010 --> 00:31:37,810 to have that the Anasazi Indian village State Park even though we didn't get a 386 00:31:36,400 --> 00:31:43,870 chance to go in that we read the view reviews and stuff and it was a top notch 387 00:31:39,930 --> 00:31:49,720 okay and then we added Kodachrome State Park um has some great hikes so now 388 00:31:48,160 --> 00:31:52,780 there's the beginning of your list I mean if you put those three things in 389 00:31:51,520 --> 00:32:00,280 this people are gonna go oh my gosh that's pretty cool and we've only done 390 00:31:54,790 --> 00:32:04,960 three so now focusing in on s : d we did come to the hole in the rock and and it 391 00:32:03,340 --> 00:32:09,580 was interesting because some visitors think I think they got that wrong so the 392 00:32:06,940 --> 00:32:16,570 hole in the wall gang isn't it well a different story it's not Butch Cassidy 393 00:32:12,150 --> 00:32:20,080 so we did go there public welcome and we thought the mural and by the way we 394 00:32:18,550 --> 00:32:27,130 understand this is a local artist fantastic and so it's a great story here 395 00:32:25,150 --> 00:32:33,400 the LDS Church I think I had an elder missionary he was fantastic so we walked 396 00:32:31,690 --> 00:32:37,330 in there's a little film that tells you that whole story and they did a great 397 00:32:35,680 --> 00:32:40,390 job and he did a great job there's another gentleman too there they did a 398 00:32:38,710 --> 00:32:47,740 great job now when you walk up to this use it I mean 399 00:32:45,430 --> 00:32:51,370 put Escalante just put something here that says those is a matter of fact 400 00:32:49,120 --> 00:32:56,290 right here I'd have put your very best up brochure there I mean I'd add 401 00:32:54,220 --> 00:33:01,930 brochure just distribution so here you are you're one of the first stops coming 402 00:32:57,940 --> 00:33:05,710 into town from the east and in it's not really being used here we've got this 403 00:33:03,670 --> 00:33:10,750 but these are empty and I thought boy it'd be great if you used this stuff to 404 00:33:09,100 --> 00:33:17,800 get people spend time and money in Escalante by the way tourism is a means 405 00:33:13,090 --> 00:33:22,930 to an end this is BA you know what tomorrow penguin is gonna see a whole 406 00:33:21,620 --> 00:33:27,230 different story you talk to any person that lives in 407 00:33:25,280 --> 00:33:33,350 Penguins where do you go to hang out where do you go for shopping 408 00:33:29,590 --> 00:33:38,120 9900 we'll say cedar we go to Cedar City or they will say no we skip horsey you 409 00:33:35,900 --> 00:33:49,100 say we go straight to st. George or a few people say well we'll go up to us up 410 00:33:42,860 --> 00:33:54,440 north to Richfield and so take advantage of it but anyway it's a great stop now 411 00:33:51,820 --> 00:33:57,590 I'm not so sure I would call this a best stuff but one thing you need to 412 00:33:56,330 --> 00:34:01,580 understand this is a fantastic complementary activity while you're here 413 00:33:59,570 --> 00:34:07,010 it's something you should go do because it's a cool story and and people should 414 00:34:04,550 --> 00:34:13,100 know what it was like and so then we went over here to the interagency Center 415 00:34:09,530 --> 00:34:17,720 which in your marketing call it the visitor center I mean when you see 416 00:34:15,710 --> 00:34:27,770 escalating energy visitor say think government government and by the way it 417 00:34:23,030 --> 00:34:35,150 is fantastic this is by far the best visitor information anywhere in the 418 00:34:29,900 --> 00:34:41,000 region outside of Blanding the little visitor center planning is pretty cool 419 00:34:36,650 --> 00:34:46,340 but these people were excellent one thing we noticed right away when we're 420 00:34:43,760 --> 00:34:53,260 here yesterday is that we were the oldest visitors anywhere around you are 421 00:34:50,330 --> 00:34:59,270 becoming a hot sought after destination for Millennials Jordan that basically 422 00:34:57,740 --> 00:35:04,280 runs our business for me because I'm always on the road it's 31 his wifeís 423 00:35:01,430 --> 00:35:07,430 spring from Springville he said Roger I can't wait for you to go there because 424 00:35:05,450 --> 00:35:11,900 both Ashley and I have on our bucket list to go to Escalante we have heard 425 00:35:09,770 --> 00:35:18,260 from all of our friends everywhere that Escalante is the place to come and it's 426 00:35:15,800 --> 00:35:23,030 young and by the way this gentleman right here was fantastic he's from New 427 00:35:21,050 --> 00:35:27,500 Mexico he's been here for two years and I asked him have you been down to Jacob 428 00:35:25,190 --> 00:35:30,200 Hamlin have you and he goes yes I've been there he been to all these 429 00:35:28,490 --> 00:35:33,500 Kodachrome all of them and and I said so we're talking about 430 00:35:32,059 --> 00:35:37,130 going down there said you know Roger he goes you know that's not really a good 431 00:35:35,180 --> 00:35:41,420 idea this time of year now if you do I want you to make sure you're well 432 00:35:38,329 --> 00:35:48,589 hydrated it gets very hot it is desert it's a 13 mile hike and and we're gonna 433 00:35:46,579 --> 00:35:51,260 do you know and he says most people don't even go there for Jacob Hamill and 434 00:35:50,089 --> 00:35:56,180 they go for the other things around there he told us about it's a 1 hour and 435 00:35:53,960 --> 00:36:02,200 45 minute drive on dirt roads to the parking area yeah I mean he gave us so 436 00:35:59,000 --> 00:36:06,980 much information was like thank you and he was so honest about it he said you 437 00:36:05,390 --> 00:36:11,240 know I might suggest you go to peekaboo and spooky because that's not that 438 00:36:09,380 --> 00:36:16,549 strenuous it's like I think what 3 miles round-trip or something and and it stays 439 00:36:13,910 --> 00:36:21,170 fairly cool in the slot canyons and you know he sized you up and figure out 440 00:36:17,900 --> 00:36:25,099 whether you had the ability to do it and and he wasn't a small guy so I figured 441 00:36:23,839 --> 00:36:29,750 if he could do it I could do it even though he's half my age but but it was 442 00:36:28,099 --> 00:36:35,869 just very great and as a matter of fact this was so great I would absolutely 443 00:36:31,339 --> 00:36:39,170 consider them a best-of matter of fact in penguin we couldn't find a human 444 00:36:37,579 --> 00:36:47,589 being anywhere to even help us with visitor information and so it was Fanta 445 00:36:44,809 --> 00:36:52,640 and by the way that's what I called it and by the way there's more than one 446 00:36:50,690 --> 00:36:56,420 Grand Staircase visitor information but you could always put in parentheses the 447 00:36:54,079 --> 00:37:03,380 interagency interagency blah blah blah you know so we're in town and by the way 448 00:37:00,799 --> 00:37:07,790 with nice little cabin and nice little visitor and it says visitor information 449 00:37:05,299 --> 00:37:11,809 it's really just the kiosk now one thing we do here be nice if we heard more 450 00:37:09,770 --> 00:37:16,250 about the history there's a little cabin here there's I mean by the way this is 451 00:37:13,490 --> 00:37:20,359 Utah there's cabin is everywhere and we would like to know the history of the 452 00:37:18,049 --> 00:37:24,319 person how it was living in the cabin how big was the family how many square 453 00:37:22,430 --> 00:37:27,349 feet was that where the floors dirt cuz it's locked 454 00:37:25,089 --> 00:37:32,480 so tell us the stories they do a good job with this by the way over in Bluff 455 00:37:29,920 --> 00:37:35,119 they do a really good job explaining the cabin since matter of fact they have 456 00:37:33,650 --> 00:37:39,290 little audio recordings that are in multiple languages if you ever want to 457 00:37:37,160 --> 00:37:43,500 see a good example go over there so while we were here we did get a copy of 458 00:37:42,020 --> 00:37:48,630 this little arts and laughter s : t and we did get the little 459 00:37:46,560 --> 00:37:54,120 map and this little map was very useful and so we thought okay there's some art 460 00:37:52,350 --> 00:37:57,660 here that's cool we're gonna go check it out 461 00:37:54,540 --> 00:38:03,000 and so we use this and we already attend this one there's David chairs there 462 00:37:59,870 --> 00:38:09,110 which are really cool and then and his wife was right above it so we drove to 463 00:38:05,010 --> 00:38:13,080 this one now we did not go in here's why it looks like it's about a hundred 464 00:38:11,190 --> 00:38:17,700 square feet and we're gonna be imposing there's no other cars there we're not 465 00:38:15,840 --> 00:38:21,570 sure it says it's open we're not too sure if it is and people don't like 466 00:38:19,170 --> 00:38:25,220 being if we're the only ones there ever done that when you travel for the only 467 00:38:23,490 --> 00:38:30,180 ones there then you feel kind of like there's pressure on to buy stuff so we 468 00:38:28,050 --> 00:38:35,250 didn't go in and and and I wasn't even sure if it was really open another one 469 00:38:33,030 --> 00:38:42,330 we drove up to was this one but it's somebody's house and it's by appointment 470 00:38:37,950 --> 00:38:46,470 only and so we thought man you know you've got it here but where is it I'm 471 00:38:44,550 --> 00:38:49,710 going to love this here local art but it's only open Thursday Friday Saturday 472 00:38:47,730 --> 00:38:57,720 noon to 6:00 and we were here on Wednesday so we didn't get to see that 473 00:38:51,950 --> 00:39:03,300 so we thought could you now remember we have no background could you do a pop-up 474 00:39:01,410 --> 00:39:07,110 gallery say look I know this is for sale could we put an artist co-op in there 475 00:39:05,700 --> 00:39:15,540 and the second you sell will be out within two weeks do something I thought 476 00:39:10,860 --> 00:39:19,770 you have art here but we don't know when it's open and where it's that it's all 477 00:39:18,030 --> 00:39:25,650 these little houses you have to call for appointments and we decide if you could 478 00:39:22,170 --> 00:39:29,280 do an artist co-op somewhere maybe maybe somebody would let you lease that for a 479 00:39:27,390 --> 00:39:33,870 song and you just pay the art bill and we've done coops where one artist will 480 00:39:31,680 --> 00:39:37,590 managed it on Monday a different one will do Tuesday so they do one day a 481 00:39:35,430 --> 00:39:41,010 week there and they can actually bring their art by the way people are four 482 00:39:39,390 --> 00:39:48,270 times more likely to buy art when they meet the artist four times art gives you 483 00:39:44,760 --> 00:39:51,780 cultural depth and so we thought could you do that I mean I don't know maybe 484 00:39:49,950 --> 00:39:56,160 the owner won't let you or whatever I'm we've even seen cities Lisa and then 485 00:39:54,660 --> 00:39:59,250 they turn them into a co-op salt falls on the cities 486 00:39:56,820 --> 00:40:04,620 insurance we even saw we have some beautiful brick homes that are historic 487 00:40:01,290 --> 00:40:09,720 columns without man maybe some of these I don't want him to fall down but some 488 00:40:07,830 --> 00:40:15,150 of them are already start to see him I'm going but maybe this could be down the 489 00:40:12,870 --> 00:40:18,600 road could be out there are grants from the National Endowment for the Arts 490 00:40:16,350 --> 00:40:25,110 there are lots of grants out there to find places like this and turn them into 491 00:40:21,770 --> 00:40:31,290 artists coops or even artists live work space I mean if not that one here's 492 00:40:27,180 --> 00:40:35,820 another one now you know who owns all these but we don't know any backstories 493 00:40:33,660 --> 00:40:40,770 and we don't know what condition they're in we even thought well could you go and 494 00:40:38,310 --> 00:40:43,920 do this one temporarily and if somebody comes along and buys it turns in a 495 00:40:42,450 --> 00:40:47,970 restaurant or another gallery something fine then meanwhile we could be working 496 00:40:46,170 --> 00:40:53,190 on one of these we'd love to see you have a place for your artisans to have a 497 00:40:50,340 --> 00:40:58,290 central place in the downtown I think it'll be fantastic now one thing I would 498 00:40:56,160 --> 00:41:02,250 love to have you do if you have your arts people I'd like you to go down to 499 00:40:59,700 --> 00:41:08,520 Arizona and when you go down to two-buck which is just south of well it's about 500 00:41:05,490 --> 00:41:14,550 45 minutes south of Tucson also go to Jerome Jerome was the coolest thing in 501 00:41:11,370 --> 00:41:19,830 the state Arizona and Jerome just so you know used to be a mining town of 5,000 502 00:41:17,100 --> 00:41:24,960 it went clear down to 50 they called it America's biggest ghost town well the 503 00:41:22,500 --> 00:41:29,160 population is now 800 in it's the coolest town in the entire state and it 504 00:41:27,060 --> 00:41:33,660 is chock-full artisans and galleries it's incredible now people are spending 505 00:41:31,860 --> 00:41:37,680 the night there they took old the hotels and motels and turn them in really cool 506 00:41:35,910 --> 00:41:41,880 ends matter of fact they have a kaleidoscope store there that's probably 507 00:41:39,630 --> 00:41:46,560 the nicest one in the United States and it's in limiter Rome Arizona out in the 508 00:41:43,710 --> 00:41:52,170 middle of nowhere it's about half an hour from Sedona but I think you know 509 00:41:50,100 --> 00:41:56,430 this they this guy does a western heritage furniture he takes old barn 510 00:41:54,360 --> 00:41:59,490 wood and makes really cool things kinda like what you did in this space here you 511 00:41:58,260 --> 00:42:04,880 know and he makes all this furniture he's been on Ellen on her show she buys 512 00:42:02,940 --> 00:42:10,109 all her stuff there she goes to Jerome Oprah I mean all these celebrities will 513 00:42:07,590 --> 00:42:16,289 go to Jerome Arizona population 800 pretty cool and so we're not saying that 514 00:42:14,460 --> 00:42:20,130 you need to be an arch town but you know what art and recreation actually go 515 00:42:18,150 --> 00:42:23,519 together fine and that leads to culinary arts it leads to everything you know 516 00:42:21,930 --> 00:42:28,140 what there's not very many towns in southern Utah that have the cultural 517 00:42:24,989 --> 00:42:34,799 depth you do you need to put it front and center these artisans need a place 518 00:42:30,569 --> 00:42:38,359 they can display their stuff and so just an idea 519 00:42:35,369 --> 00:42:43,799 we did see excursions of Escalante beautiful job with the curb appeal they 520 00:42:41,430 --> 00:42:47,579 do a great job of helping people they even have ice cream sandwiches you know 521 00:42:46,170 --> 00:42:53,430 which is pretty cool on a hot summer day and absolutely they should be there on 522 00:42:50,880 --> 00:42:56,430 your best sub guide and by the way your best self you know what we want to 523 00:42:54,839 --> 00:43:01,710 promote private business because you know what that's tax base that's jobs 524 00:42:58,529 --> 00:43:09,569 and so they do a great job they're highly related highly rated on every 525 00:43:05,119 --> 00:43:15,119 TripAdvisor Yelp you name it and so we also in here we love this a little place 526 00:43:11,730 --> 00:43:19,200 I just love this place first of all I love the sign did a great job with this 527 00:43:17,549 --> 00:43:24,480 here's the local art timebut camping hiking gear clothing you know best you 528 00:43:21,930 --> 00:43:27,359 know best what is a lattes and I mean you know what and by the way things 529 00:43:26,160 --> 00:43:33,440 don't have to be spitting polish don't like it it's funky it's cool and so it 530 00:43:31,140 --> 00:43:40,049 was just really great and by the way there there is an outfit or in downtown 531 00:43:36,329 --> 00:43:44,789 penguin there is more in one corner of the store there is in that entire store 532 00:43:41,640 --> 00:43:49,259 I mean these stores everything you could possibly need to enjoy your experience 533 00:43:47,249 --> 00:43:54,589 in Timon Escalante it doesn't matter whether you're for art whether you're 534 00:43:51,150 --> 00:44:00,450 here for hiking biking whatever it is there's no reason to leave Escalante for 535 00:43:57,960 --> 00:44:06,059 anything you need that's pretty cool how many towns can say that and so we loved 536 00:44:04,019 --> 00:44:16,559 it absolutely they should be on there and even across the street this place 537 00:44:10,710 --> 00:44:21,539 yesterday was packed at 3:30 in the afternoon by way great job I got a kick 538 00:44:19,769 --> 00:44:28,180 out of it because they had the UPS guy coming in and he kept coming in with 539 00:44:24,569 --> 00:44:34,119 with hand trucks stacked this high of boxes because it's the only liquor store 540 00:44:30,640 --> 00:44:40,170 and he brought in like eight hand trucks full of booze and I said how often do 541 00:44:37,029 --> 00:44:44,380 you have to do that he goes every week well we got some heavy drinking LDS 542 00:44:42,730 --> 00:44:50,769 people here don't we no I'm just kidding just kidding just kidding but but I mean 543 00:44:49,000 --> 00:44:55,589 I was just you know it is you got some Millennials coming here you get lots of 544 00:44:52,450 --> 00:44:59,799 visitors and by the way at 3:00 3:30 these people just left and it was the 545 00:44:58,029 --> 00:45:03,640 only seats you could get 3:30 in the afternoon between lunch and dinner 546 00:45:00,910 --> 00:45:10,059 packed you asked me where's a good place to eat out finish excellent excellent 547 00:45:07,990 --> 00:45:14,710 service I mean they have so much inventory in that store it's amazing 548 00:45:12,579 --> 00:45:19,000 they have more inventory in that little space than you'd find in three or four 549 00:45:16,750 --> 00:45:24,190 other stores in other towns and so absolutely they need to be there for 550 00:45:20,650 --> 00:45:29,109 both food and gear so then we went across the street we went in here and I 551 00:45:27,250 --> 00:45:32,500 said okay I want to know about all of this and they said won't go over there 552 00:45:31,480 --> 00:45:38,259 and asked oh he said well the garage doors down it goes where is she and so 553 00:45:36,190 --> 00:45:41,140 then there started to be some kind of a conversation about what where we don't 554 00:45:39,940 --> 00:45:45,160 know where she went she's supposed to be over there and so then and by the way 555 00:45:43,480 --> 00:45:49,509 for half an hour they tried to find a brochure and we couldn't find one 556 00:45:47,490 --> 00:45:53,799 because I said well I want to come back and I so finally I said well could you 557 00:45:51,819 --> 00:45:56,829 at least write down your website so they took a little piece of notebook paper 558 00:45:55,029 --> 00:46:00,940 wrote down their website address so I could get some information for when we 559 00:45:58,839 --> 00:46:05,140 come back so these are little things you need to work on and when she says well 560 00:46:03,490 --> 00:46:08,140 when she went over when this girl came back she said well why didn't you tell 561 00:46:06,309 --> 00:46:13,660 me our brochure she goes I did tell you several weeks ago and I'm going we're 562 00:46:11,019 --> 00:46:18,460 gonna be in this conversation and so but what's really cool about this place and 563 00:46:15,480 --> 00:46:24,099 this is something I love about Escalante is that you can rent an ATV or UTV or 564 00:46:22,660 --> 00:46:27,789 you could rent a Jeep if you want to do it on your own or if 565 00:46:26,109 --> 00:46:31,630 you'd like we'll shuttle you down to wherever you want to go and you tell us 566 00:46:29,500 --> 00:46:34,509 one we'll come and pick you back up or we can actually do the guided trip for 567 00:46:34,240 --> 00:46:37,509 you you name any option that you want and 568 00:46:36,910 --> 00:46:41,169 they'll cost for you and I thought that was 569 00:46:38,889 --> 00:46:45,669 incredible that is cool most places it's one or the other and 570 00:46:43,479 --> 00:46:50,380 here's however we can make your experience we'll figure out how much it 571 00:46:47,649 --> 00:46:54,569 costs and and what vehicles and how we get you there and the guides and 572 00:46:52,029 --> 00:47:00,130 everything and I went that is so cool high adventure put them on the list 573 00:46:57,249 --> 00:47:04,179 I mean we're you know we're we've been in Escalante for like three or four 574 00:47:01,869 --> 00:47:09,669 hours by now we're doing this and then we did this we saw a circle D by the way 575 00:47:07,449 --> 00:47:13,119 what some of the best curb appeal in town 576 00:47:10,119 --> 00:47:17,949 we love umbrellas even if they're not up because I know you get the winds it just 577 00:47:14,979 --> 00:47:22,779 says we're open it's colorful it's it's and we know you're in business and by 578 00:47:20,529 --> 00:47:30,669 the way you know and there it is Circle D is number two on the list 700 reviews 579 00:47:26,819 --> 00:47:40,179 so absolutely we're coming up with a pretty amazing best of guide and here's 580 00:47:36,519 --> 00:47:48,630 the big deal we could feel we could see it this is the most up-and-coming 581 00:47:44,169 --> 00:47:48,630 destination Utah it is 582 00:47:49,610 --> 00:47:58,790 [Applause] so when you walk out there's a 583 00:47:56,210 --> 00:48:08,300 chalkboard right next door it has those words on it within half an hour somebody 584 00:48:02,570 --> 00:48:14,390 had wrote that really scares me here's the deal if you don't change you die 585 00:48:10,870 --> 00:48:20,780 however what you have to do is how can we facilitate without going over the 586 00:48:16,640 --> 00:48:24,680 edge to where we get to where we also have McDonald's and Dairy Queen we come 587 00:48:22,760 --> 00:48:27,650 gentrified right there's always that fine bounce we even work in towns where 588 00:48:26,300 --> 00:48:32,990 they create ordinances that don't allow chains in springdale best town in Utah 589 00:48:31,610 --> 00:48:41,810 and I'm gonna tell you why in a bit it's Springdale Subway sued the town so 590 00:48:38,780 --> 00:48:48,050 much that the town finally relented they put a subway there and nobody will eat 591 00:48:43,730 --> 00:48:54,620 there yes and by the way no offense to Subway but it's not who they are they 592 00:48:51,170 --> 00:49:00,590 don't want chains and so many towns do ordinances that say we're going to 593 00:48:56,120 --> 00:49:04,760 restrict them but I you know what if not the entire western states you have to 594 00:49:02,600 --> 00:49:09,590 understand I'm travel 250 days we've worked in every single state in many may 595 00:49:08,240 --> 00:49:18,980 I mean what you're doing what we're seeing here is remarkable hands down 596 00:49:14,470 --> 00:49:25,550 up-and-coming City but our first day was very very cool place it's a destination 597 00:49:21,350 --> 00:49:33,350 in itself and here's why we said that is number one I'm assuming that this is 598 00:49:29,180 --> 00:49:38,300 going to be a hotel I don't know why they don't put up a sign that says 599 00:49:35,060 --> 00:49:43,060 coming this fall or next spring I don't even know what it what did Jesus mean 600 00:49:39,770 --> 00:49:43,060 but you know what it's even gonna be 601 00:49:43,540 --> 00:49:53,870 what's that anybody so just just that it's an invitation to come back and so 602 00:49:52,160 --> 00:49:56,620 just put up whatever sign says opening shirt or whatever because it looks like 603 00:49:55,100 --> 00:50:04,539 it's gonna be fabulous ok I mean even for townie how your 604 00:50:00,950 --> 00:50:08,469 school is incredible work on my gosh town has really got it going on I mean 605 00:50:06,939 --> 00:50:11,469 you even have an incredible community center 606 00:50:09,519 --> 00:50:16,479 I mean think of other towns your population you know I mean even this 607 00:50:14,529 --> 00:50:22,779 having this here and you know what try to get in that splash pad it's bet busy 608 00:50:20,189 --> 00:50:29,169 there's a stage being built back I just went this is a great town I mean then we 609 00:50:26,229 --> 00:50:33,249 see like this is it I think it's open now right this is new yeah and you can 610 00:50:32,049 --> 00:50:39,009 see by the way there they were just poured the foundation for their sign and 611 00:50:35,549 --> 00:50:45,009 it looks fabulous and I'm sure it's a little lodge right and I just see that 612 00:50:41,919 --> 00:50:48,130 then we see this I think it says there's a little sign that says something about 613 00:50:46,179 --> 00:50:52,209 resort but I don't know if it's a resort or a hotel or a restaurant I saw a 614 00:50:50,289 --> 00:50:57,429 couple of cabins once again there's nothing says when it's gonna be open or 615 00:50:54,249 --> 00:51:00,809 whatever but what we see here is a lot of change and here's why I think it's 616 00:50:59,739 --> 00:51:11,589 good how many towns from Kanab to all of the 617 00:51:07,059 --> 00:51:19,029 towns in in Paiute County to all along twelve how many cowboy towns can you 618 00:51:13,449 --> 00:51:25,150 have in this state and what we see is kind of a giving away of the old and 619 00:51:21,929 --> 00:51:31,689 kind of a transition to kind of new cool younger by the way there are more 620 00:51:28,769 --> 00:51:37,839 Millennials than there are boomers they are the future Escalante they are your 621 00:51:34,869 --> 00:51:41,949 future this town is one of the best towns for that audience and by the way 622 00:51:40,359 --> 00:51:45,789 if you cater to Millennials you're gonna get us baby boomers to show you 623 00:51:43,719 --> 00:51:52,119 Millennials we like hanging out with you whether you like it or not it's true so 624 00:51:50,679 --> 00:51:56,529 we see this now I'm not saying you need to get rid of anything that's cowboy or 625 00:51:54,189 --> 00:52:01,179 western heritage but we see that you're becoming kind of a cool kind of a neat 626 00:51:59,289 --> 00:52:07,869 really a neat place that you just want to spend time in and we could just feel 627 00:52:03,429 --> 00:52:13,449 that energy and it's cool I mean you know even places like right here can 628 00:52:09,699 --> 00:52:17,589 kind of that place is packed you know but here's what I talk about when I talk 629 00:52:15,819 --> 00:52:20,800 about the transition because we see this with an old 630 00:52:18,490 --> 00:52:26,560 old sign that you can't even read then we've got a temporary sign here there's 631 00:52:23,530 --> 00:52:32,260 not really any kind of good curb appeal cowboy blues restaurant I just you know 632 00:52:30,100 --> 00:52:37,210 and I saw there's rooms they have rooms there and so just you know this and I 633 00:52:35,740 --> 00:52:42,010 guess somebody must hopefully hopefully there's not a kid in there but you know 634 00:52:39,970 --> 00:52:47,050 best margaritas in town but you know what I mean that's in stark cotton it 635 00:52:44,140 --> 00:52:51,880 might be fantastic place but it's kind of that switch from this to to the other 636 00:52:50,290 --> 00:52:55,600 places that I showed you that are so cool and there's a lot going on and 637 00:52:53,950 --> 00:53:00,610 there's young people working there and own them and I mean it was just really 638 00:52:57,550 --> 00:53:05,230 great to see and it's and so we just see that transition but like cowboy country 639 00:53:03,100 --> 00:53:09,010 in you know I'm not where I wouldn't say oh they need to get out of cowboy or 640 00:53:06,940 --> 00:53:12,400 anything but even they have done a good job I think you can probably add some a 641 00:53:10,810 --> 00:53:17,710 little more landscaping around the entry but the rooms are well landscaped I mean 642 00:53:15,340 --> 00:53:21,040 you know and I just love this you know I mean it takes somebody of a certain age 643 00:53:19,180 --> 00:53:26,320 to guess that that was Robert Mitchum do I get that right no who is it that's 644 00:53:24,490 --> 00:53:28,720 John weightless more like Robert Mitchum than John Wayne 645 00:53:26,980 --> 00:53:35,680 there's the better like as John Wayne down in penguin but anyway still cool 646 00:53:32,710 --> 00:53:39,070 it's still cool and so this is totally fine so we're not saying you have to 647 00:53:36,970 --> 00:53:41,980 throw that out but you can just see that combination as a matter fact it's what 648 00:53:40,510 --> 00:53:46,840 makes you really cool is the eclectic mix of new old you know and it just 649 00:53:45,310 --> 00:53:55,260 makes you really a neat place I thought that was just a great display there so 650 00:53:50,859 --> 00:54:02,550 we decided to eat at this restaurant and I'm gonna use them as an example because 651 00:53:59,080 --> 00:54:08,320 at first we weren't going to eat there because here's the problem number one is 652 00:54:05,850 --> 00:54:12,940 this restaurant have anything to do with this motel 653 00:54:09,930 --> 00:54:18,340 is it totally separate you don't know I would always separate a restaurant from 654 00:54:15,460 --> 00:54:22,150 a motel because I mean do you guys say hey when we go there Lord just gonna go 655 00:54:19,810 --> 00:54:26,680 get hotel food see what I mean or motel food so for them I would say I would get 656 00:54:24,609 --> 00:54:31,990 rid of all for the motel this sign looks like 1950s and and I would just I would 657 00:54:30,760 --> 00:54:36,880 just put the name the motel right here and and then down 658 00:54:34,990 --> 00:54:41,950 here you know I'm gonna talk about this in a second in this one here I mean 659 00:54:40,060 --> 00:54:46,270 number one there's way too much text on a sign you should never have more than 660 00:54:44,440 --> 00:54:51,810 eight words and by the way have you ever gone anywhere and said honey stop the 661 00:54:48,400 --> 00:54:55,990 car gotta write down that phone number so what they should do with this and by 662 00:54:54,070 --> 00:54:59,920 the way there's no arrows or any that tells you where the restaurant is so my 663 00:54:58,090 --> 00:55:06,490 first thing was the restaurant must be in this motel no thanks and I heard this 664 00:55:04,600 --> 00:55:09,550 is a fairly new restaurant owner from the one that failed before them I don't 665 00:55:08,590 --> 00:55:14,170 know whether that's true or not but that's what we heard and so see that 666 00:55:12,550 --> 00:55:21,520 siting down there I'd go from that to that now you know it's not hooked to the 667 00:55:19,090 --> 00:55:27,250 restaurant renegades restaurant one block that is what they need to do 668 00:55:24,550 --> 00:55:30,430 because all these banners there and they aren't doing them any good because it 669 00:55:28,570 --> 00:55:34,210 doesn't say where it's at it's just at the motel and on the sign it says 670 00:55:32,230 --> 00:55:42,250 restaurant and I don't want to eat at a motel restaurant and so even here I put 671 00:55:39,100 --> 00:55:47,380 out more tables and chairs I didn't put you know you can go into airports and 672 00:55:44,350 --> 00:55:51,850 see umbrellas because they just the Catalina umbrellas just say we're open 673 00:55:49,210 --> 00:55:56,560 it makes it inviting but I would add more here make it more inviting I mean I 674 00:55:54,640 --> 00:56:03,970 would take the bear out of the attic and put them down on the floor and here's 675 00:56:00,880 --> 00:56:07,630 why if you took the bear out of there by the way I barely saw the bear up there's 676 00:56:06,010 --> 00:56:13,420 some other animals creeping around up there too and I said why don't you put 677 00:56:10,510 --> 00:56:17,140 the bear right here and then people will take their picture with it and then I'll 678 00:56:15,190 --> 00:56:24,850 send you got social media going for you I mean you know and and when you walk in 679 00:56:21,970 --> 00:56:28,480 I would absolutely for that for this the restaurant owner the photos are way up 680 00:56:27,070 --> 00:56:31,600 too high they need to be downward people look at I mean we're setting the table 681 00:56:29,770 --> 00:56:34,359 there's a photo up there I would have said you know what you got some 682 00:56:32,920 --> 00:56:38,740 merchants here that really good at interior displays I'd have somebody come 683 00:56:36,580 --> 00:56:44,980 down and work with them because inside has no personality whatsoever I mean I 684 00:56:42,430 --> 00:56:47,710 put gift shop here or put gallery here put 685 00:56:45,760 --> 00:56:54,430 paintings and art here I mean leverage it but you walk in it's just kind of 686 00:56:50,200 --> 00:56:58,570 barren and open and so you know and by the way one thing I said you have to be 687 00:56:56,260 --> 00:57:02,320 known for something what's your specialty 688 00:56:59,350 --> 00:57:06,400 you know we notice they sold tacos in there and they sold hamburgers and it 689 00:57:03,850 --> 00:57:10,360 was kind of not anything that they specialize in and I'm and I'm going to 690 00:57:07,990 --> 00:57:16,600 show an example that coming up but anyway and then the in here has just 691 00:57:12,940 --> 00:57:21,640 absolutely zero curb appeal I'm telling you a curb appeal is important and let 692 00:57:19,810 --> 00:57:26,620 me give you some statistics about that and so and it might be nice but it 693 00:57:24,550 --> 00:57:32,800 doesn't look like a great place to stay this little building is fantastic and 694 00:57:29,820 --> 00:57:40,150 congratulations to further doing this this is great low place in penguins with 695 00:57:37,990 --> 00:57:46,300 nearly three times the population we're meeting in City Hall what does that tell 696 00:57:42,880 --> 00:57:50,980 you and so I mean it's just just really great as we keep going around I mean 697 00:57:49,210 --> 00:57:57,090 even this that little you know the little Mercanti or there's a mercantile 698 00:57:53,200 --> 00:58:03,100 ghost or great just a great job and so one thing I would do is you know what 699 00:58:00,810 --> 00:58:09,820 have you tried to cross the street out here on a busy day it's a nightmare so 700 00:58:08,230 --> 00:58:17,860 here's here's where I'm here's where here's where I start getting myself into 701 00:58:12,160 --> 00:58:20,410 trouble and this is where I often kid people I say you know it's all bringing 702 00:58:19,180 --> 00:58:23,860 myung his fault you know when he designed the biggest widest streets 703 00:58:21,940 --> 00:58:29,530 anywhere in the country you know so they could do a u-turn for wagons and I'm 704 00:58:26,170 --> 00:58:34,990 just kidding with that but why is it that in Utah the streets through the 705 00:58:33,250 --> 00:58:44,520 middle of your downtown are wider than the highways getting here that's stupid 706 00:58:38,170 --> 00:58:44,520 you know what if it was me 707 00:58:45,430 --> 00:58:55,190 by the way congestion is a downtown's best friend you're right you know what 708 00:58:52,250 --> 00:58:59,330 you know I told me it split you I know I told him in Springdale Springdale it 709 00:58:58,010 --> 00:59:05,660 lines all the way up from Zion National Park all the way through town you know 710 00:59:01,940 --> 00:59:10,520 what they were going to do you dot Utah Department transportation was gonna 711 00:59:07,160 --> 00:59:16,670 widen the streets to Springdale I went there and then I went up to Salt Lake 712 00:59:13,310 --> 00:59:22,550 City and talked to the your your your top economic zone people Vicki from 713 00:59:18,950 --> 00:59:27,230 tourism world man from rural Utah I mean and and I don't know know what I want 714 00:59:25,700 --> 00:59:33,350 you to do in Springdale is I want you to narrow the streets and widen the side 715 00:59:30,170 --> 00:59:38,780 watch to 20 feet wide narrow the streets then what I want you to do is put a 716 00:59:35,240 --> 00:59:43,040 parking structure in each end because you have free shuttles through town why 717 00:59:41,119 --> 00:59:46,609 does any and you have free shuttles all the way up into the Narrows in the park 718 00:59:45,140 --> 00:59:50,990 and I told me you need to work on shelves to get over to ease I am but I 719 00:59:49,100 --> 00:59:55,190 said no you're doing the wrong thing you're not trying to move more traffic 720 00:59:52,910 --> 01:00:01,640 if you could make it more pedestrian friendly your retail sales will 721 00:59:59,150 --> 01:00:07,910 skyrocket and that is the benefit of tourism and they're doing it they're 722 01:00:06,320 --> 01:00:16,330 narrowing the highway and widening the sidewalks for you number one you don't 723 01:00:12,230 --> 01:00:25,520 even have one single crosswalk so I thought what if what if what if you 724 01:00:23,180 --> 01:00:31,130 made this a bike lane like it is okay you make that that's a bike lane but 725 01:00:27,859 --> 01:00:35,810 then what if you took this Lane what if you took this Lane and you made this 726 01:00:33,500 --> 01:00:42,380 landscaping except for where you come in here and you put street trees down here 727 01:00:39,640 --> 01:00:48,170 so you'd have one lane of traffic and you'd have a buffer between this between 728 01:00:44,420 --> 01:00:53,020 your pedestrians I mean what if and what if you did that on this side I mean 729 01:00:57,420 --> 01:01:06,400 now departments of Transportation around the country have two primary functions 730 01:01:04,330 --> 01:01:13,660 number one is Public Safety number two is moving traffic this is a 731 01:01:10,420 --> 01:01:19,060 pet an impediment to moving traffic but there's a third one that Utah now gets 732 01:01:15,880 --> 01:01:23,980 and that is economic development if you can slow people down in this downtown 733 01:01:21,430 --> 01:01:28,000 you will see your retail sales increase and you will see more investment like 734 01:01:26,200 --> 01:01:34,300 right across the street where it's needed and there's just no reason why 735 01:01:31,930 --> 01:01:42,610 you can't narrow traffic and by the way now you're giving your pedestrians this 736 01:01:36,460 --> 01:01:46,840 actually is helping pedestrian safety ok well now you have an ally at the unit 737 01:01:45,100 --> 01:01:57,850 you I'm an ally at the state tourism office with rural Utah nearing because 738 01:01:49,300 --> 01:02:04,810 we will take this back to them so to me it just does not make any sense why you 739 01:02:01,240 --> 01:02:09,490 have a two-lane highway with six of you know 55 60 mile an hour speed limits and 740 01:02:07,330 --> 01:02:17,740 you come to downtown and you have four lanes wide and the speed limit is 35 and 741 01:02:12,310 --> 01:02:24,190 they're still going 50 well true of revenue yeah so so anyway and then and 742 01:02:22,030 --> 01:02:34,630 then put in some crosswalks I just think I you know what I think it would be 743 01:02:26,920 --> 01:02:40,240 fantastic yes well it that but but but the reason the reason I did this here I 744 01:02:38,530 --> 01:02:45,490 could have said put Street trees along the sidewalk and then and then leave 745 01:02:42,700 --> 01:02:50,830 leave one of these open is because with the semis now you could actually do 746 01:02:48,610 --> 01:02:55,210 sidewalk cafe dining down here or whatever now you've got a buffer between 747 01:02:52,660 --> 01:03:00,400 you and the semis that's why that's why I kept this the bike lanes inside the 748 01:02:57,820 --> 01:03:04,420 landscaping on the outside I mean I put the landscape in the outside not on the 749 01:03:01,840 --> 01:03:08,550 inside but but there's not much you can do that because it is a state highway I 750 01:03:06,280 --> 01:03:13,260 mean well yeah yeah it is a state I and I agree with you you know what but 751 01:03:11,590 --> 01:03:18,760 you know what happens a lot of times in places where there's a lot of congestion 752 01:03:16,470 --> 01:03:22,390 this time I say I'm not gonna fight that I'm gonna go different route now I don't 753 01:03:20,860 --> 01:03:26,560 know how possible that is coming from Tory and you know what I mean 754 01:03:23,950 --> 01:03:30,430 doing these but we have seen it in other places where where all of a sudden they 755 01:03:28,900 --> 01:03:36,570 just said wow that's just that's a nightmare to get through there which by 756 01:03:32,260 --> 01:03:41,080 the way would be good news for you so the grocery store I mean you know it's 757 01:03:39,580 --> 01:03:46,270 fine I'd like to get rid of the weeds would love to see some beautification 758 01:03:43,390 --> 01:03:51,400 anything some hanging baskets anything that just makes it look more attractive 759 01:03:48,270 --> 01:03:54,820 Nemo's quite the place always busy awesome 760 01:03:52,420 --> 01:04:01,720 one of the best rated so you know what we got to put Nemo's on there it's great 761 01:03:57,240 --> 01:04:06,340 okay then as we're going through we see some other fun things like yours canyons 762 01:04:03,700 --> 01:04:08,950 B&B in this one I would probably get rid of it's so vegetating there you can't 763 01:04:08,290 --> 01:04:13,630 even see it it's almost kind of scary as you walk in 764 01:04:11,500 --> 01:04:19,480 there and I got a kick out of the sign that says that the rooms are actually 765 01:04:15,250 --> 01:04:22,540 furnished and I and it's the first time I've ever seen a lodging place that 766 01:04:21,310 --> 01:04:25,900 actually had to tell you that the rooms were furnished because I've never heard 767 01:04:24,730 --> 01:04:31,690 of a lodging place where they weren't and by the way for anybody that's in 768 01:04:28,360 --> 01:04:36,460 lodging always give us it says so it says furnished rooms with baths now with 769 01:04:33,910 --> 01:04:41,230 private so if I was a B&B I always put private baths 24-hour access put your 770 01:04:39,340 --> 01:04:48,070 top three reasons why we should stay there but we say furnished rooms that's 771 01:04:43,690 --> 01:04:56,170 kind of a given so anyway is this still operating it is see because it's so 772 01:04:51,880 --> 01:05:04,110 overgrown you don't even know and so you have to know little things like you have 773 01:04:58,750 --> 01:05:10,750 a farmers market when is it when Saturday 911 put a sign up invite us 774 01:05:07,000 --> 01:05:14,140 back even if you just put a sandwich board right here it's just every 775 01:05:12,130 --> 01:05:21,540 Saturday 9:00 to 11:00 it's an invitation for us to come back okay by 776 01:05:19,180 --> 01:05:27,270 the way I haven't there's not one thing you've seen here that's expensive 777 01:05:24,630 --> 01:05:35,040 except for that streetscape everything else is just low-hanging fruit this what 778 01:05:31,140 --> 01:05:39,750 is it you know what it's got flags somebody's using it is 779 01:05:37,530 --> 01:05:43,320 one of the coolest buildings we searched them the web we can't find websites we 780 01:05:41,430 --> 01:05:47,220 can't all we have is tons of pitch old people taking picture that because they 781 01:05:44,910 --> 01:05:51,390 think it's a cool building and I thought well maybe it's maybe that's your artist 782 01:05:49,260 --> 01:06:01,290 coop maybe I don't know but what what is it is it a private privately owned okay 783 01:05:57,740 --> 01:06:03,870 okay well I can tell that it is really a cool building I hope it turns into 784 01:06:02,670 --> 01:06:08,430 something really cool because it's a neat thing and anyway so and I'm glad 785 01:06:06,420 --> 01:06:12,090 they seem to be taking care of it we saw lots of little homes like this I'd be 786 01:06:10,620 --> 01:06:16,530 this one I'm sure it's privately owned but you know what Airbnb is gaining 787 01:06:14,160 --> 01:06:21,180 Stream gaming steam like crazy and Airbnb is fantastic for families and so 788 01:06:19,740 --> 01:06:24,960 we thought wow if you have homes this is that kinda like the one we're staying in 789 01:06:22,950 --> 01:06:28,740 in penguin now this probably belongs somebody so I'm not saying they need to 790 01:06:26,160 --> 01:06:33,480 move out and turn it into an air B&B but but we did see this one for sale used to 791 01:06:31,410 --> 01:06:38,610 be a B&B and you know I thought wow so we should buy that and turn it into an 792 01:06:34,920 --> 01:06:45,810 air B&B people millenials particularly had travel groups friends and stuff they 793 01:06:40,740 --> 01:06:48,870 love these okay and so as we're driving around checking out downtown we saw 794 01:06:47,160 --> 01:06:52,950 Smoky Mountain Road as also in this Ronnie Milsap song came to mind but I 795 01:06:51,420 --> 01:06:59,730 don't know we didn't know why it deserved its own special sign and at the 796 01:06:57,840 --> 01:07:03,120 same time we were trying to find we grabbed that little artist map and it 797 01:07:01,470 --> 01:07:07,200 said that you go down this road and it takes you to like a rodeo grounds or 798 01:07:04,710 --> 01:07:11,430 something so he drove down this road and that's what we saw so that obviously 799 01:07:09,600 --> 01:07:15,720 didn't work so we came back around we end up going down Smoky Mountain Road 800 01:07:13,140 --> 01:07:21,150 and there we saw this is that why that has a sign is there any space is there 801 01:07:19,530 --> 01:07:28,080 any special significance to Smoky Mountain Road oh but but but all the 802 01:07:26,100 --> 01:07:31,710 other streets have street signs this one has a big brown sign like there's an 803 01:07:29,730 --> 01:07:35,150 attraction there and I didn't know if it was for this or what it was for 804 01:07:35,380 --> 01:07:49,100 eat all the way to we're really now you know what we ran into we ran into a 805 01:07:45,530 --> 01:07:53,240 couple or no two couples I can't remember where they in penguin that said 806 01:07:51,170 --> 01:08:01,070 they got here from Paige and they never went up 89 and went how did you do that 807 01:07:55,430 --> 01:08:09,980 now we know know Oh from cotton oh they came up cotton wood okay so what we 808 01:08:07,520 --> 01:08:18,589 heard about that yeah so anyway so we did see the grounds right here now are 809 01:08:12,290 --> 01:08:28,279 these ever used okay once a year wait wait wait wait oh yeah but what but wait 810 01:08:22,910 --> 01:08:34,970 a second once a year when when 24 chili for what pioneer days okay okay 811 01:08:32,720 --> 01:08:40,000 everybody has pioneer days in Utah okay and it's used on Saturdays this a four 812 01:08:41,109 --> 01:08:54,470 hour it looks like it's used okay so are any of these vents open to the public 813 01:08:51,549 --> 01:08:58,970 okay people going yes some people go no here's the point if there's things open 814 01:08:57,200 --> 01:09:03,440 to the public put up a reader board that says coming in 2017 put the public 815 01:09:01,400 --> 01:09:07,759 events there it's a reason for us to stay longer and come back you do a 816 01:09:05,900 --> 01:09:11,630 terrible job of ever getting people to come back and it's a lot cheaper to get 817 01:09:10,310 --> 01:09:17,540 people to come back then always get new visitors so it looks great but you know 818 01:09:14,720 --> 01:09:26,140 what I thought this could be a really cool concert venue and I thought this is 819 01:09:22,220 --> 01:09:31,040 Red Rocks near Denver you know what I came from the concert industry and by 820 01:09:28,759 --> 01:09:34,009 the way these are just suggestions this whole thing is meant to be a 821 01:09:32,150 --> 01:09:39,470 conversation starter not to meant to be all your answers but you know what this 822 01:09:36,460 --> 01:09:44,060 people drive four and five hours toward concerts here we're originally from 823 01:09:41,270 --> 01:09:47,539 Seattle where people drive four hours to go to the Gorge Amphitheatre and we kept 824 01:09:46,580 --> 01:09:51,589 going war now I'm not saying we're happy I thought 825 01:09:49,099 --> 01:09:57,679 somewhere like Escalante would be such a cool place and you the town would be 826 01:09:53,929 --> 01:10:00,739 full you know anyway just wild idea we just thought wow and I'm not saying you 827 01:09:59,000 --> 01:10:03,349 get rid of that I thought but just the setting and everything you have around 828 01:10:02,269 --> 01:10:07,280 here we thought would be really cool something like that so these are 829 01:10:05,630 --> 01:10:09,789 conversation stars and I can tell that I'm already going to start a lot of 830 01:10:08,420 --> 01:10:16,250 heated arguments aren't I that's too bad but it could be healthy 831 01:10:13,519 --> 01:10:22,309 this little stretch here we cannot figure out our assumption is that 832 01:10:20,090 --> 01:10:32,090 there's nothing in there that's still in business am i right 833 01:10:23,739 --> 01:10:40,460 okay you don't even know there's nothing in business sort of in business okay 834 01:10:36,550 --> 01:10:47,449 well with this part of the problem with this weather I mean we don't know we 835 01:10:46,010 --> 01:10:54,710 could never we could you could never figure it out but these little buildings 836 01:10:51,079 --> 01:11:00,559 have tremendous potential first of all first of all there are no blade signs 837 01:10:58,159 --> 01:11:04,519 blade signs are signs that are perpendicular when you drive down your 838 01:11:02,449 --> 01:11:07,639 Main Street or when you walk down that side right there's not one single sign 839 01:11:06,349 --> 01:11:16,369 that tells you there's anything in those buildings not one 840 01:11:10,360 --> 01:11:23,619 there's not one let me go back to it the only way you see any of these signs is 841 01:11:19,670 --> 01:11:30,530 as you're driving past too late to stop or if you're across the street you have 842 01:11:27,949 --> 01:11:35,389 no idea what's in any of those what we see are signs that are perpendicular to 843 01:11:33,079 --> 01:11:40,630 us we didn't even notice these buildings except as we drove by we just figured 844 01:11:37,190 --> 01:11:46,789 what a shame all shut down closed these are blade signs 845 01:11:43,449 --> 01:11:50,900 these are blade signs notice consistent height and size they don't all have to 846 01:11:48,110 --> 01:11:53,570 be cookie cutter but they that's for any business that go in there that's 847 01:11:52,489 --> 01:12:00,679 Nantucket this is Carmel I mean they're all the 848 01:11:56,630 --> 01:12:03,320 best towns at blade signs and so for every bit 849 01:12:01,280 --> 01:12:07,699 you need a blade signs signs that are perpendicular I mean this is little 850 01:12:05,869 --> 01:12:13,489 Canmore Alberta there's some general rules you can use see there you go blade 851 01:12:10,010 --> 01:12:15,920 signs blade signs so that's problem but you know what I thought could be in 852 01:12:14,449 --> 01:12:20,539 there what if those little buildings had a little cupcake shop a little ice cream 853 01:12:18,170 --> 01:12:25,940 shop what if you had a little work off eShop a little deli what if you had just 854 01:12:23,480 --> 01:12:32,869 a cool little things there what if you even went so far as to get rid of some 855 01:12:29,989 --> 01:12:38,570 parking and extend because the sidewalks are very narrow there and extend some 856 01:12:35,420 --> 01:12:43,400 dining like they did here this is in Wolfville Nova Scotia now what they do 857 01:12:41,809 --> 01:12:46,880 with these notice what they do is they put the dining on the sidewalk and then 858 01:12:45,020 --> 01:12:51,949 they put these up and you walk around it and by the way every winter they put 859 01:12:49,460 --> 01:12:55,130 them away in storage so they come up like in April and Nova Scotia and 860 01:12:53,539 --> 01:12:59,929 they're they'll tell the in October and then they pack them all up and then they 861 01:12:57,139 --> 01:13:05,869 move indoors for the winter or you can do what they did in Halifax Nova Scotia 862 01:13:03,400 --> 01:13:09,260 they have the waterfront but three blocks up a steep hill from the 863 01:13:07,550 --> 01:13:14,030 waterfront is this street called Argyle Street nothing was happening there and 864 01:13:11,750 --> 01:13:20,090 everybody is at the waterfront but a guy got together that owned the restaurant 865 01:13:16,639 --> 01:13:26,630 down here oppan and he went to the city and said city in my block I want to put 866 01:13:24,199 --> 01:13:30,710 some restaurants in here but our side watch so NER I'd like to get rid of the 867 01:13:28,670 --> 01:13:35,750 parking so that we could build these temporary sidewalks so that we could do 868 01:13:32,719 --> 01:13:40,969 outdoor cafe dining down here the city said well if you want to do that and 869 01:13:39,110 --> 01:13:46,190 you're not afraid of losing that parking will do it we will leash you these 870 01:13:43,429 --> 01:13:50,539 spaces for a buck a month and it needs to fall under your insurance and so all 871 01:13:49,219 --> 01:13:53,989 these restaurants started coming and that's what they did every restaurant 872 01:13:52,159 --> 01:13:56,809 filled the sidewalk full of little tables and chairs and then they built 873 01:13:55,520 --> 01:14:02,719 these little temporaries and then they put them away in the winter and guess 874 01:13:59,420 --> 01:14:07,039 what over five years he recruited twenty-two restaurants in two and a half 875 01:14:04,699 --> 01:14:10,639 blocks so I thought if you had this little cupcake shop this little 876 01:14:08,270 --> 01:14:14,510 ice-cream shop this little little coffee shop a little hangout place maybe a 877 01:14:12,380 --> 01:14:18,860 little and you just be that little row right 878 01:14:15,020 --> 01:14:26,060 could be the coolest thing ever just an idea I you know I mean people oh I know 879 01:14:24,080 --> 01:14:28,790 but but maybe you know what I would do is I'd sit down target I think we've got 880 01:14:27,530 --> 01:14:32,420 some really cool ideas do you want to play do you want to be part of this you 881 01:14:30,920 --> 01:14:36,920 know we got a way that you could better monetize your spaces you know I don't 882 01:14:35,480 --> 01:14:40,130 know what I don't know what your property owners are getting per square 883 01:14:38,630 --> 01:14:43,970 foot but I'll bet you're getting 10 times more extreme deal and they're 884 01:14:41,390 --> 01:14:48,080 willing to pay it because they're doing 10 times 20 times the business now 885 01:14:46,190 --> 01:14:50,990 granted they're right next to design but you know what we now know that their 886 01:14:49,370 --> 01:14:56,360 people go in springdale from Springdale and while they're there they'll go into 887 01:14:53,030 --> 01:15:01,700 Zion same with Jackson Hole Wyoming so anyway these are just ideas meant to 888 01:14:59,390 --> 01:15:08,060 take something and turn it into something that could be an amazing fit 889 01:15:04,040 --> 01:15:12,050 for your town by just putting letting people put sidewalk cafes and chairs and 890 01:15:10,550 --> 01:15:15,980 orchestrate the business I don't even know what condition the businesses are 891 01:15:13,580 --> 01:15:20,510 the buildings are in but we just think it could be really cool even if you 892 01:15:18,650 --> 01:15:23,830 allow pop-up businesses which means they're temporary businesses like for 893 01:15:23,150 --> 01:15:30,140 instance we're Earp anguish we met a guy and his 894 01:15:26,720 --> 01:15:33,950 wife and underway into penguins just little ramshackle sheds along the road 895 01:15:32,510 --> 01:15:37,540 just before you come into penguin you know I'm talking about and there's a 896 01:15:35,660 --> 01:15:45,020 little restaurant there called hummus and Heffer and it's a guy and his 897 01:15:41,180 --> 01:15:48,200 wife in there I thought if they could have these little businesses and they're 898 01:15:46,490 --> 01:15:51,800 there because it's cheap they're more like a food truck kind of business and 899 01:15:50,030 --> 01:15:55,250 so maybe even if you have a little pop-up businesses in there which means 900 01:15:53,510 --> 01:16:00,980 we just put them on month-to-month and if it goes well then they work into it 901 01:15:57,740 --> 01:16:04,510 remember you know what how's your school enrollment doing is it going up or down 902 01:16:06,460 --> 01:16:15,830 down if you want Millennials here if you want young people here with families 903 01:16:13,060 --> 01:16:21,950 that's what you better start these are great opportunities for small businesses 904 01:16:18,580 --> 01:16:26,300 we mean seen towns they they they get grapes and they buy this and they turn 905 01:16:23,480 --> 01:16:28,940 it into an incubator and it's just shops that are always in and out little 906 01:16:27,680 --> 01:16:35,930 artisans artisans and action they just make turn lemons into 907 01:16:31,550 --> 01:16:44,960 lemonade so to speak so anyway as we're here we saw this escalating yards and I 908 01:16:41,980 --> 01:16:47,660 remember Jane my wife when she was planning where we're gonna stay 909 01:16:46,400 --> 01:16:49,730 she kept looking at these yurts they looked really cool we thought well we're 910 01:16:48,890 --> 01:16:54,380 here on business we need a table we have printers and 911 01:16:51,739 --> 01:16:58,850 scanners we're doing photography and all this you know we probably shouldn't stay 912 01:16:56,030 --> 01:17:03,020 at the yurts but they sure look cool but you know what we saw the sign we said 913 01:17:00,739 --> 01:17:07,550 that's right let's go check them out so we drove down there we drove we almost 914 01:17:04,760 --> 01:17:11,540 gave up even though it's like a much even though it's like a mile and a half 915 01:17:09,920 --> 01:17:15,710 what you have to understand a mile and a half to a first-time visitor feels like 916 01:17:13,070 --> 01:17:20,830 five right it does because you never know we start going around a band but 917 01:17:17,960 --> 01:17:26,239 then we saw the sign and I'm telling you we are gonna come back to Escalante not 918 01:17:23,630 --> 01:17:39,110 just for that recreation because we have to stay in these yurts they are that 919 01:17:29,270 --> 01:17:48,260 cool okay is she here oh there you boys are here you both made it yay so these 920 01:17:43,820 --> 01:17:54,980 are fantastic now if you haven't heard the word glamping that's this by the way 921 01:17:53,060 --> 01:17:58,280 they're air-conditioned matter of fact yesterday it was kind of warm well you 922 01:17:56,270 --> 01:18:02,330 had a couple air conditioners in one of them they have five of them they want to 923 01:18:00,260 --> 01:18:07,310 grow more they want to and tell me if I'm speaking out of turn I mean this is 924 01:18:04,580 --> 01:18:11,510 a place you'd come year-round it's that cool and this is not like going to 925 01:18:09,800 --> 01:18:15,380 goblin Valley staying in a yurt that's just on a there's nothing there it's 926 01:18:13,190 --> 01:18:21,530 basically a box springs this is real glamping and it is so cold people want 927 01:18:18,500 --> 01:18:24,710 the unusual people want this it is just the most awesome thing and when you have 928 01:18:23,300 --> 01:18:30,410 places like this it makes you a destination all by itself this is what I 929 01:18:28,489 --> 01:18:38,360 mean about the change that's happening here the you know people are reinvent 930 01:18:34,760 --> 01:18:42,380 now you grew up here right no you but your dad lived here they've been up in 931 01:18:40,610 --> 01:18:48,560 Logan right I mean yeah yeah up in up in the Hebrew Valley area 932 01:18:45,080 --> 01:18:52,640 right and they've come back and I just think it's fantastic when you see that 933 01:18:50,660 --> 01:18:56,510 and by the way we need to know where you get those we told him you need to sell 934 01:18:53,990 --> 01:19:02,270 these because I want a couple is that cool or what so we stayed there for 935 01:19:00,620 --> 01:19:11,570 about four hours and sorry we didn't get to finish the assessment no I'm kidding 936 01:19:04,900 --> 01:19:15,770 but we wanted to now so we do see some of these I've seen them around there 937 01:19:12,680 --> 01:19:21,110 it's a scenic back way I have no idea where it goes how long it is I can't 938 01:19:17,570 --> 01:19:27,260 find any information anywhere I don't even know where you go look and so these 939 01:19:22,580 --> 01:19:31,010 things are like ah so now we've looked around I want to talk a little bit about 940 01:19:29,390 --> 01:19:35,210 tourism Lee and switch gears just for a second 941 01:19:31,600 --> 01:19:39,200 number one tourism is the purest form of economic development people come they 942 01:19:36,920 --> 01:19:42,650 spend money and they go home if you bring in the right kind of visitor you 943 01:19:41,330 --> 01:19:46,730 don't need to police them they won't tear up your streets they won't tear up 944 01:19:44,570 --> 01:19:53,780 your lodging if you get the right kind of visitor okay it is a can I jump now 945 01:19:52,160 --> 01:20:00,460 I'm the first say tourism shouldn't be your only form of economic development 946 01:19:55,780 --> 01:20:05,540 but for the first time in US history tourism is the front door to non tourism 947 01:20:04,190 --> 01:20:10,040 economic quality of life is leading economic no first time in US history but 948 01:20:07,970 --> 01:20:15,440 here's the other deal if you heaven forbid ever spend any money Provo st. 949 01:20:13,760 --> 01:20:20,240 George IQ I can just hear it now wherever you go this helps to offset 950 01:20:18,170 --> 01:20:25,100 that leakage of locally earned money being spent somewhere else 951 01:20:21,500 --> 01:20:30,260 Pierce form quickest way to leverage it so tourism you know how you send the 952 01:20:28,190 --> 01:20:35,000 board of the US Travel Association and we always fight this tourism bunch of 953 01:20:31,940 --> 01:20:40,100 lousy wage jobs you know what it's the number one small business industry in 954 01:20:37,310 --> 01:20:47,360 America and the days of you getting Microsoft branch offices in Escalante 955 01:20:43,250 --> 01:20:51,620 are over that those days are gone but you know what this can do is help offset 956 01:20:48,950 --> 01:20:55,039 new businesses technology business if you could get some Wi-Fi and some cell 957 01:20:53,660 --> 01:21:03,380 service here is there any in this town anywhere we 958 01:21:01,789 --> 01:21:09,230 can't get our cell phones to work on Verizon and we can't find any Wi-Fi 959 01:21:05,150 --> 01:21:12,969 anywhere in this down so that's something you can help us in your 960 01:21:10,519 --> 01:21:18,440 marketing tell us where it is front door ninth or some economic 961 01:21:16,360 --> 01:21:22,010 anybody's come here site selector investors they come here first and what 962 01:21:19,820 --> 01:21:27,619 a visitor is this a place I'd want to live my customer do I live my client 963 01:21:26,199 --> 01:21:31,250 number three it proves your brand you know what I 964 01:21:29,809 --> 01:21:35,360 said about the debt you know what we worked in Emery County and I said quit 965 01:21:32,869 --> 01:21:39,230 marketing the San Rafael swell it's too big you got to break it into pieces like 966 01:21:37,760 --> 01:21:44,570 the wedge overlook which I called another Grand Canyon or Joe's Valley for 967 01:21:42,409 --> 01:21:48,469 bouldering which is Orangeville and Castle Dale but for you 968 01:21:46,610 --> 01:21:54,349 there's the grand staircase there's the mountainside and that is Brian had Duck 969 01:21:52,280 --> 01:22:00,619 Creek Village all those and you're the desert side you too can own this entire 970 01:21:57,800 --> 01:22:04,969 grand staircase even though I know and includes the Grand Canyon and stuff I 971 01:22:02,510 --> 01:22:08,510 mean in southern Utah you got the desert side the Red Rock side and Brian head 972 01:22:07,159 --> 01:22:16,039 they've got that mountain side you get it you see what I'm saying what do you 973 01:22:12,500 --> 01:22:24,769 do tell me what's the problem I probably read about it cool but see these are 974 01:22:23,420 --> 01:22:30,050 things you should market tell people about so anyway Bryce Canyon country is 975 01:22:28,280 --> 01:22:34,480 what how the county marks it totally fine and then the best of you really 976 01:22:32,750 --> 01:22:38,449 have the best of both worlds here and then I I just think that you have a high 977 01:22:37,010 --> 01:22:44,090 adventure without the crowds I mean this this tourism can help you prove this 978 01:22:40,969 --> 01:22:51,619 fact number four number one thing is to get people stopped if you can give or 979 01:22:47,030 --> 01:22:55,849 spend two hours spending doubles but if you can get them to spend the night four 980 01:22:53,690 --> 01:23:00,349 times more in the day visitor so with tourism it's not how many people you 981 01:22:57,559 --> 01:23:06,409 bring in it's how long you get them to stay I'd rather see you get one quarter 982 01:23:04,579 --> 01:23:10,320 of the tourists and they stay four times longer 983 01:23:08,030 --> 01:23:16,410 because the idea is not to turn into Zion right that affects your quality of 984 01:23:14,220 --> 01:23:20,790 life I think for you it's getting these people and I think with with Cottonwood 985 01:23:19,050 --> 01:23:24,330 for one that's there's a whole day right there doing Cottonwood that people I 986 01:23:22,740 --> 01:23:32,970 heard about that drive down there and back doing down there in in in Hamblin 987 01:23:30,930 --> 01:23:36,270 arts the Hamilton Jakob Ammann arch I doing peekaboo I mean you have you have 988 01:23:34,920 --> 01:23:41,850 stuff here that people could do for a week and never run out stuff to do easy 989 01:23:39,470 --> 01:23:46,260 it would be better to have fewer customers that stay longer 990 01:23:43,500 --> 01:23:50,880 that is tourism that even locals I don't like tourism could probably buy into 991 01:23:48,300 --> 01:23:58,640 because that's cash flowing in and we like these that spend four times more 992 01:23:52,830 --> 01:24:05,040 than these that just stop number five you must promote your local businesses 993 01:24:01,910 --> 01:24:10,260 quit promoting trails and free stuff it doesn't cost as much money to go do that 994 01:24:07,020 --> 01:24:13,920 stuff there's no benefit to peak of largest stuff if you don't leverage your 995 01:24:11,880 --> 01:24:21,030 businesses whether their guides restaurants are lodging or retail I mean 996 01:24:18,990 --> 01:24:24,900 that's critical I mean you know what the best destinations in the United States 997 01:24:22,680 --> 01:24:29,400 are all built on private sector all of those were private sector Nashville and 998 01:24:27,060 --> 01:24:35,490 Country Music Napa Valley wine Branson Missouri in 49 music theaters Orlando 999 01:24:31,500 --> 01:24:40,170 and Disneyworld and 178 attractions fact number six the average visitor is active 1000 01:24:37,920 --> 01:24:44,400 14 hours a day they only spend 4 to 6 with the primary activity that draws 1001 01:24:41,430 --> 01:24:49,110 them whether it's downhill skiing or cross-country skiing or quite doing one 1002 01:24:47,100 --> 01:24:53,490 of the arches or a couple of them and then it's been 8 to 10 with 1003 01:24:51,120 --> 01:24:58,500 complementary activities now we're going to go over to to the the hole in the 1004 01:24:56,610 --> 01:25:02,520 hole in the what is it hole in the rock that's where we go into 1005 01:25:00,930 --> 01:25:07,080 your museums that's where we come in to events here we're in the splash pad this 1006 01:25:05,460 --> 01:25:14,570 is where we spend most of our time and most of our money this might be the draw 1007 01:25:10,530 --> 01:25:20,110 but this is what we do and by the way the top activity of visitors in the 1008 01:25:18,720 --> 01:25:27,219 world is shopping dining entertainment in a 1009 01:25:23,350 --> 01:25:32,830 pedestrian-friendly setting not why they come but that's the number one activity 1010 01:25:28,540 --> 01:25:40,360 in the world as a matter of fact this is where 80% of their travel spending takes 1011 01:25:35,469 --> 01:25:43,690 place non lodging 80 percent I don't think you're getting that 80 percent so 1012 01:25:42,760 --> 01:25:53,860 if you have people that don't like tourism that could be a big reason okay 1013 01:25:47,880 --> 01:26:01,469 so by the way Springdale has more retail sales per capita than any city in the 1014 01:25:57,610 --> 01:26:01,469 state of Utah including Salt Lake that 1015 01:26:01,619 --> 01:26:12,360 success that's catch that's tax base okay so I 1016 01:26:09,630 --> 01:26:16,750 want you to create detailed itineraries when we were in San Juan County we did 1017 01:26:15,460 --> 01:26:19,840 one and I'm just gonna go through it quickly but when you do I tenors 1018 01:26:18,670 --> 01:26:23,440 remember I came back and said well the team right taters they were only like 1019 01:26:21,130 --> 01:26:27,489 one line I'll tell you how a traveler I would do a night terror so in San Juan 1020 01:26:25,090 --> 01:26:31,900 County we made one up and what we did this is how you should do it you go get 1021 01:26:30,070 --> 01:26:35,170 up in the morning Montell its Monticello you go to piece tree juice coffee and 1022 01:26:33,820 --> 01:26:39,280 you get something to eat for breakfast maybe take something with you then what 1023 01:26:37,929 --> 01:26:42,610 you're gonna do is head towards the needles overlook here's how you get 1024 01:26:41,230 --> 01:26:46,540 there and you're gonna do that scan take about an hour's drive and then once 1025 01:26:45,010 --> 01:26:50,199 you're done doing that you'll go to the dealers overlook and you should spend 1026 01:26:47,800 --> 01:26:54,639 about an hour and a half there and you can tell details about what you would 1027 01:26:52,030 --> 01:26:59,650 see you know I think some of the best views there then you can come back into 1028 01:26:57,010 --> 01:27:02,440 town and go to wagon wheel pizza and by the way it looks a little bit rough but 1029 01:27:01,119 --> 01:27:07,659 you know what the hand make every calzone while you wait it's not fast 1030 01:27:04,570 --> 01:27:11,320 food it's slow food but this is I mean you know and then you might give them 1031 01:27:09,130 --> 01:27:15,250 any fun facts about the place so now that we've had lunch we'll go to the 1032 01:27:13,210 --> 01:27:19,929 frontier Museum where this where we met the guy right here that talked about 1033 01:27:17,469 --> 01:27:24,550 this huge treasure be the tires like eight feet tall the wheels and go there 1034 01:27:22,420 --> 01:27:29,110 you know and only this it's eight feet tall the tractor weighs a whopping 1035 01:27:25,889 --> 01:27:32,469 18,000 pounds and it actually runs while you're there you might go to the Abajo 1036 01:27:30,699 --> 01:27:36,249 Trading Post or unique creations you'll spend like an hour 1037 01:27:34,479 --> 01:27:41,019 there so you turn unwind from the morning activities and then what you can 1038 01:27:38,889 --> 01:27:45,849 do is go to looking-glass rock or the Wilson arch one of them is a steeper 1039 01:27:43,780 --> 01:27:50,829 climb than this one but feel free to take your pick on those and then when 1040 01:27:48,729 --> 01:27:55,929 you're done we want you to head to line camp steakhouse right around 5:30 it's a 1041 01:27:53,320 --> 01:28:00,400 really cool place here the guy that runs it it's just a kick you know and I asked 1042 01:27:59,050 --> 01:28:06,539 him about the table cautiousness oh yeah I have all my wives make those you know 1043 01:28:02,979 --> 01:28:11,619 and yeah and then and then he's just done politically correct as you get but 1044 01:28:09,159 --> 01:28:16,840 you have to laugh but and the food is really good and so then what you do day 1045 01:28:14,889 --> 01:28:20,769 to get up we want you to go to my cell if you're staying go to Blue Mountain 1046 01:28:18,369 --> 01:28:24,489 Foods the grocery store and then head out to Canyon a national park and go to 1047 01:28:22,869 --> 01:28:29,050 the National Park and go to the needles and by the way you may end up hurting 1048 01:28:26,349 --> 01:28:33,880 cattle on your way they wouldn't move out away we just went really slow as we 1049 01:28:31,239 --> 01:28:38,199 herded them down the road and as you're going you might go over here to 1050 01:28:36,010 --> 01:28:43,570 newspaper Rock Oats we call which we said they should renamed to Facebook 1051 01:28:40,329 --> 01:28:49,749 Rock this really is the fruit the earliest form of social media everybody 1052 01:28:46,630 --> 01:28:54,639 posted their news the Anasazi Indians back in the day but go there it's on 1053 01:28:52,090 --> 01:28:58,420 your way out there and then you arrive at that Park visitor center by about 1054 01:28:56,530 --> 01:29:03,130 11:30 and while you're there do this and this and this and this is how you should 1055 01:29:01,539 --> 01:29:05,829 do itineraries because now you're promoting and by the way you if you're 1056 01:29:04,809 --> 01:29:08,199 saying oh no we're gonna leave a business out no you're gonna have a 1057 01:29:07,059 --> 01:29:10,840 whole bunch of different ideas everybody's gonna be included see what I 1058 01:29:10,479 --> 01:29:15,760 mean that's how travel writers that's the 1059 01:29:13,210 --> 01:29:19,510 kind of help that we would like and most always promoting your private business 1060 01:29:17,050 --> 01:29:24,909 so we even did one for the South County where he said you'll go to Clarks market 1061 01:29:21,969 --> 01:29:28,659 um you know and get your provision and we loved it look at this the Center for 1062 01:29:26,619 --> 01:29:34,210 adventure right inside the grocery store this isn't Blanding how cool is that I 1063 01:29:31,409 --> 01:29:37,960 mean that is cool that they're even getting by the way they've got all the 1064 01:29:35,829 --> 01:29:42,999 deli they've got delis everything right here we just thought okay promote it and 1065 01:29:40,710 --> 01:29:48,129 then you drive to Natural Bridges National Monument about an hour's drive 1066 01:29:46,059 --> 01:29:51,249 and then while you're there you know you could spend most of the day there matter 1067 01:29:49,869 --> 01:29:54,729 of fact we're gonna come back and just hike the base it's about nine miles 1068 01:29:53,229 --> 01:29:59,530 around you can go right down the can you walk under the Natural Bridges I mean 1069 01:29:57,399 --> 01:30:04,119 these are such cool things you could do then you know you might have the 1070 01:30:01,749 --> 01:30:08,189 homestead steak house and then by the way when you're done you might want to 1071 01:30:05,499 --> 01:30:16,569 go over here they have fantastic shakes see what I mean so these are the kinds 1072 01:30:11,709 --> 01:30:21,519 of itineraries that people want and then go to Hoeven weep I mean over weep is 1073 01:30:18,399 --> 01:30:25,809 fantastic we started showing these to a couple of people and they're going oh my 1074 01:30:23,139 --> 01:30:35,409 gosh we're gonna do those itinerary for days to do these so the easier you make 1075 01:30:31,689 --> 01:30:38,019 it for your customers the more likely they are to close the sale because when 1076 01:30:36,789 --> 01:30:41,979 we got here we didn't know where anything was we didn't know how to sort 1077 01:30:39,760 --> 01:30:46,539 it out I mean I've mentioned peekaboo and and Jacob Hamblin and theis I betcha 1078 01:30:44,709 --> 01:30:54,550 there's a 20 other things that you think are even better I don't know so you know 1079 01:30:51,879 --> 01:30:58,269 maybe you do stargazing we did this one for Seattle we did a webinar about 1080 01:30:56,229 --> 01:31:02,439 itinerary so we so I had Jordan in our efforts make when he lives in Seattle so 1081 01:30:59,739 --> 01:31:06,849 I had to make one up and we did this he just did this like inward so you could 1082 01:31:04,149 --> 01:31:12,339 do these itineraries like this so he did one this is a walking day in Seattle and 1083 01:31:09,729 --> 01:31:15,189 so we did this we did in a webinar I showed it a couple of speaking 1084 01:31:13,869 --> 01:31:19,359 engagements and I'm not going through all the detail with you like I did with 1085 01:31:17,199 --> 01:31:23,769 other people also I get a call from Tom who runs the Seattle visitor saying goes 1086 01:31:21,249 --> 01:31:28,169 Roger somebody just sent me this I tanner I can't believe we got like 1087 01:31:25,449 --> 01:31:35,019 thousands of people want this itinerary can I have it I said you bet the easier 1088 01:31:33,039 --> 01:31:40,349 to make it for people you can have these on your website and you can do 1089 01:31:37,709 --> 01:31:45,159 itineraries by if you're on a motorcycle itineraries if you want hiking 1090 01:31:42,429 --> 01:31:49,749 itineraries if you want it easy you know maybe it's horseback riding I tier you 1091 01:31:47,530 --> 01:31:53,079 can have different ideas by family by group size they are you family with kids 1092 01:31:51,609 --> 01:31:58,940 there's an itinerary for you and so you know what I'd love to see us 1093 01:31:57,399 --> 01:32:06,199 call auntie do is to pick your season pick your passion 1094 01:32:03,250 --> 01:32:12,080 you can you have the best of both worlds there's no reason why we can't come here 1095 01:32:08,750 --> 01:32:17,870 in October November can we in do jacob hamlin down there or dr cottonwood or in 1096 01:32:14,570 --> 01:32:21,739 march and april i think you say picture season the time of year we have 1097 01:32:19,040 --> 01:32:29,000 different experiences for you based on that time of year what our average 1098 01:32:22,760 --> 01:32:35,210 weather is so at the end of the day we heard that this was great they said four 1099 01:32:32,660 --> 01:32:41,300 miles out of town so we went there north korea grill and so we got there at about 1100 01:32:39,380 --> 01:32:46,010 five thirty one thing they could use is we saw the sciences cabin check in i'm 1101 01:32:43,310 --> 01:32:50,630 going we didn't know and the guy and his wife that owned the restaurant he came 1102 01:32:47,449 --> 01:32:56,780 out and he said it was 5:30 he says we don't open till 6:00 he says but i 1103 01:32:54,280 --> 01:33:01,670 wonder a little hike he said go up this road go up this side road back behind 1104 01:32:58,640 --> 01:33:05,750 there you can see some Indian ruins some petroglyphs that nobody else knows were 1105 01:33:03,380 --> 01:33:09,590 there BYU I guess dug out a bunch of stuff and they Phil we're all back in 1106 01:33:07,370 --> 01:33:12,830 and so we walked it was just the coolest thing ever 1107 01:33:10,580 --> 01:33:18,350 and by the way by doing this we worked up quite an appetite and so we walked it 1108 01:33:16,280 --> 01:33:23,989 for half an hour 45 minutes I mean the views were just astounding we saw lots 1109 01:33:21,350 --> 01:33:27,170 of these petroglyphs now remember where they talked about the little restaurant 1110 01:33:25,280 --> 01:33:30,920 said you need to have a specialty you know what was really cool about this 1111 01:33:28,310 --> 01:33:36,460 when you go there and you sit down they hand you a menu and on one of the things 1112 01:33:33,500 --> 01:33:43,400 that's really cool the beef that you eat came from the ranch right next door 1113 01:33:40,210 --> 01:33:49,190 almost everything they serve there is locally sourced as much as they possibly 1114 01:33:45,530 --> 01:33:54,640 can but what's really cool is they say you need to get a hot rock then I go hot 1115 01:33:51,949 --> 01:34:00,890 rock she goes yeah it's a little stone we put by your plate when you cut a 1116 01:33:58,100 --> 01:34:06,530 piece of meat with your fork just have you done this you sear it you sear it on 1117 01:34:04,550 --> 01:34:11,690 there and you a mean it is just incredible see what it means so for a 1118 01:34:09,590 --> 01:34:15,320 restaurant if you do something that's a special 1119 01:34:12,290 --> 01:34:19,400 something cool like that I mean we did that it was fantastic I have no idea why 1120 01:34:17,810 --> 01:34:26,060 this piece of cedar or whatever doesn't burn to a crisp but it's it doesn't you 1121 01:34:24,170 --> 01:34:30,200 know maybe soaked in water before but it was just the coolest thing it was 1122 01:34:27,350 --> 01:34:34,660 fantastic food great service what an incredible place to stay and it's gonna 1123 01:34:32,600 --> 01:34:39,080 give the yurts a run for their money now they only have eight rooms but you 1124 01:34:37,610 --> 01:34:41,840 know what the people that are staying at your yurt so people are staying places 1125 01:34:40,610 --> 01:34:47,330 like this and you have some other nice ones these are people that are spending 1126 01:34:43,970 --> 01:34:52,910 the most amount of money those are the kind of visitors you want to leverage 1127 01:34:50,320 --> 01:34:57,740 that's what's good about the upscaling of Escalante you could have fewer 1128 01:34:55,700 --> 01:35:02,030 visitor spending three times more money than they spend in other towns like 1129 01:34:59,150 --> 01:35:07,460 penguin and other ones this makes sense I mean it's like coolest thing ever and 1130 01:35:05,270 --> 01:35:13,430 by the way right in their Lobby is one of those chairs if you sit in one of 1131 01:35:11,420 --> 01:35:16,670 those I'm Johnny it's amazing now they're four thousand dollars but I 1132 01:35:15,260 --> 01:35:21,410 think it's so cool when you have the place actually had two of them their 1133 01:35:18,550 --> 01:35:29,630 local art on the walls I just think it's just the what's happening here is 1134 01:35:23,710 --> 01:35:33,110 incredibly cool and so you know I think there's another opportunity for somebody 1135 01:35:31,040 --> 01:35:37,100 that wants to do something cool on the side or they want to do this I would 1136 01:35:35,810 --> 01:35:40,910 like to see somebody create a little book called the hidden gems now the 1137 01:35:39,320 --> 01:35:45,140 first one I ever saw was in Door County Wisconsin I wouldn't do a hundred one 1138 01:35:42,530 --> 01:35:51,590 things do it I put the hidden gems of escalante's grand staircase and not I'd 1139 01:35:49,610 --> 01:35:57,440 say you're I'd say escalante's the town's grand staircase see what I mean 1140 01:35:53,720 --> 01:36:00,770 not the whole thing but in this this little book by the way I wish I wrote a 1141 01:35:59,450 --> 01:36:03,830 broad copy if somebody's interests in this I want you to email me and I'll 1142 01:36:02,300 --> 01:36:09,020 send you a copy it's a little book about like this and it's got little things 1143 01:36:07,400 --> 01:36:13,010 that says our favorite Sunday morning starts with breakfast at the white goal 1144 01:36:10,580 --> 01:36:16,640 in on Main Street and fish creek splurge on the slice of their famous Door County 1145 01:36:14,960 --> 01:36:24,350 berry sour cream coffee cake sold then take a much-needed stroll down 1146 01:36:20,660 --> 01:36:28,480 car you drove a specific dessert item in a specific little 1147 01:36:25,990 --> 01:36:31,390 truant then from the white coal and follow main street to Cairo and turn 1148 01:36:29,980 --> 01:36:35,950 right the walk will take you north along Ross shoreline cottages about one mile 1149 01:36:34,180 --> 01:36:41,650 before it turns up the steep Bluff at the base of the bluff is a sliver of a 1150 01:36:38,710 --> 01:36:44,950 park known as champagne rock named for the little rock that hangs out over the 1151 01:36:43,000 --> 01:36:49,060 water down and back to the perfect way to walk out breakfast start the day how 1152 01:36:47,200 --> 01:36:53,670 many hundreds of those do you have right here 1153 01:36:49,450 --> 01:36:58,950 within 20 minute drive 10 minute drive by the way the guy that wrote this is a 1154 01:36:56,710 --> 01:37:05,650 contractor it's got 101 things in it you can have 1155 01:37:01,600 --> 01:37:10,480 50 or 60 it costs him by way now you could print them in color for less than 1156 01:37:07,510 --> 01:37:16,290 five dollars a piece he sells them to local retailers for 10 and they sew him 1157 01:37:12,610 --> 01:37:24,220 for 15 to 20 and so far he's printed 50,000 and guess what they were selling 1158 01:37:20,590 --> 01:37:30,130 at state park offices in Door County Wisconsin and they started to survey the 1159 01:37:28,240 --> 01:37:36,960 customers who purchased the book they would do a follow-up survey 92% came 1160 01:37:34,150 --> 01:37:44,110 back to do more things out of that book 92% came back see what I mean how many 1161 01:37:42,850 --> 01:37:50,950 of these hidden gems you have here I can't even imagine how many there are 1162 01:37:46,390 --> 01:37:59,890 that are off the beaten path private sector cool thing to do be amazing so in 1163 01:37:55,900 --> 01:38:05,470 closing here are your seven top priority to do items remember these are 1164 01:38:02,230 --> 01:38:09,640 suggestions this is not meant to be all the answers we have not talked to you 1165 01:38:07,090 --> 01:38:12,940 first but I'm telling you what you have here is pretty cool 1166 01:38:10,950 --> 01:38:17,530 it's gonna be a little different story and Penguin I feel my heart goes out to 1167 01:38:14,590 --> 01:38:23,860 them but you're you're building stuff they're closing stuff down and they're 1168 01:38:19,300 --> 01:38:31,060 on eighty nine for them they need to find a focus and so here's your's 1169 01:38:27,510 --> 01:38:37,180 priority number one create the very best of escalante's brochure that very best 1170 01:38:34,600 --> 01:38:42,429 of best thing you could ever do and it is a public-private partnership it 1171 01:38:39,519 --> 01:38:49,149 basically self-funding it is the number one thing you could do and by the way 1172 01:38:46,899 --> 01:38:52,899 there there's there's your list I mean you can add peek-a-boo spook it we 1173 01:38:51,609 --> 01:38:57,519 didn't you know what we didn't have a chance to go do these so we can't rate 1174 01:38:54,879 --> 01:39:00,639 them but just look at hurricane wash a spring and fall maybe that's where I 1175 01:38:59,079 --> 01:39:04,269 think that's where that all is a cottonwood road there you go there's the 1176 01:39:02,439 --> 01:39:07,659 Cottonwood Road that somebody mentioned we heard that that was fantastic 1177 01:39:06,039 --> 01:39:13,539 I put question marks because we haven't tried them yet but I mean calf Creek 1178 01:39:09,969 --> 01:39:19,239 Falls I mean absolutely I mean can you imagine these things in one brochure you 1179 01:39:16,919 --> 01:39:23,619 know what the word is gonna be for that OMG they can't believe it I mean it's 1180 01:39:22,749 --> 01:39:29,529 amazing who cares about who cares about Bryce 1181 01:39:25,659 --> 01:39:32,679 Canyon even after this I mean you know and I'm not taking either way from Bryce 1182 01:39:31,329 --> 01:39:38,979 cuz I think it's one of the best of the national parks create detailed 1183 01:39:36,519 --> 01:39:44,109 itineraries you could do it by skill level you want easy to extreme you can 1184 01:39:42,489 --> 01:39:48,159 even do it by mode of travel I'm on motorcycle or I have an RV or I want a 1185 01:39:45,849 --> 01:39:52,209 bike or I want to hike you could even do it by the time of year you could do it 1186 01:39:50,829 --> 01:39:56,559 by type of experience oh we're coming with kids or we want a romantic weekend 1187 01:39:55,089 --> 01:40:03,789 so we're gonna go the urge to need it the best restaurants and you know or 1188 01:39:58,359 --> 01:40:08,079 stayed out out at the slot canyons in we even have a V by the way we have a video 1189 01:40:06,279 --> 01:40:12,429 library it's got like a gazillion videos in it and they're access for you for the 1190 01:40:10,029 --> 01:40:15,999 next six months they're on Vimeo and we usually just charge so we can cover our 1191 01:40:13,959 --> 01:40:20,279 costs but what you're gonna have access to all these so if you need help doing 1192 01:40:17,649 --> 01:40:24,219 any of these that's there for you all the details 1193 01:40:21,909 --> 01:40:29,169 so there's priority number two number three details details details we want 1194 01:40:26,829 --> 01:40:33,279 the more details you give us the more likely our to close sale if you have 1195 01:40:31,119 --> 01:40:37,959 fishing is there fishing it petrified at the State Park 1196 01:40:34,859 --> 01:40:44,260 here's what we want to know what will I catch there where do I get a fishing 1197 01:40:41,260 --> 01:40:48,519 license is one required see I couldn't find that information near I can't find 1198 01:40:45,969 --> 01:40:52,959 any of this information okay how much is that fishing license what are the catch 1199 01:40:50,859 --> 01:40:55,960 limits as a catcher releases a trout is it bad 1200 01:40:53,350 --> 01:40:59,830 what is it when are the fishing seasons are there certain times a year what time 1201 01:40:58,030 --> 01:41:03,760 of day is best and what kind of bait should I use and is there bait and 1202 01:41:01,810 --> 01:41:07,630 tackle shop in town probably business and is there fishing guides are private 1203 01:41:06,970 --> 01:41:13,690 business how do I get just fishing specific 1204 01:41:10,690 --> 01:41:17,050 fishing spots you know is there a place to park when we go there anything else I 1205 01:41:16,150 --> 01:41:23,050 should know and I don't care whether it's Creek River I mean if it's a ATV I 1206 01:41:21,220 --> 01:41:28,240 did this one for Paiute can I go where can I rent one what are the cost do we 1207 01:41:25,570 --> 01:41:31,630 need a trailer to tow it you know do we how do we get it to where we're gonna go 1208 01:41:29,680 --> 01:41:36,490 what time of year is best I mean this is the kind of details if you answer these 1209 01:41:34,150 --> 01:41:42,810 questions we won't be going to 27 other websites and leaving yours I mean this 1210 01:41:40,600 --> 01:41:49,870 is this is the kind of stuff people want so far the county does the best and 1211 01:41:45,840 --> 01:41:53,920 that's their job I mean for you look at I did this coyote Gulch naked animal 1212 01:41:51,670 --> 01:41:58,240 March I mean they go first of all how do I get to the parking area I mean what 1213 01:41:56,590 --> 01:42:01,600 kind of vehicle do I need can I do it in high clinch vehicle okay do it in a 1214 01:41:59,650 --> 01:42:06,430 passenger car do I need to do it in a Jeep or an ATV I don't know what time of 1215 01:42:03,700 --> 01:42:12,490 year's best how long is the hike once we get there is it easy difficult or insane 1216 01:42:09,810 --> 01:42:18,220 you know I mean is it how much time should I count on luckily the guy over 1217 01:42:15,010 --> 01:42:21,970 there at the Spencer he was answered all these questions for me but what if we 1218 01:42:20,410 --> 01:42:27,460 haven't been here yet and we're trying to make our plans we're trying for out 1219 01:42:24,460 --> 01:42:32,170 how many nights to book now if I would have come here with the whole deal to go 1220 01:42:30,040 --> 01:42:35,460 do jkm large I would have been very disappointed because he said this is not 1221 01:42:33,910 --> 01:42:41,740 really the best time here to do it that's not what you want visitors to do 1222 01:42:38,050 --> 01:42:46,240 and then what provisions we'll need and where can I get those provisions are 1223 01:42:43,600 --> 01:42:50,650 there guide service while we're there what else should we go see I mean what 1224 01:42:48,460 --> 01:42:56,500 else should we know and that's what you need to do because otherwise we're gonna 1225 01:42:52,750 --> 01:42:59,710 go to other third-party sites and you know other third-party sites will say oh 1226 01:42:57,910 --> 01:43:03,640 stay and Tory or they'll say stay somewhere else or they will say this 1227 01:43:01,690 --> 01:43:05,830 isn't for them I mean you know and by the way this happens to be a really good 1228 01:43:05,080 --> 01:43:11,830 one back at coyote Gulch and by the way people 1229 01:43:08,050 --> 01:43:14,590 weigh in that have done it and by the way with your brochures here's my 1230 01:43:13,180 --> 01:43:22,150 favorite brochure I've ever seen and this was in Springdale at an outfitter 1231 01:43:18,070 --> 01:43:26,440 called Zion guru this when I talk about details this one time by this one 1232 01:43:24,040 --> 01:43:32,230 brochure this is privately done what they did there's the back they took all 1233 01:43:30,790 --> 01:43:38,080 the heights welcome to Zion National Park Watchmen they told you what great 1234 01:43:35,680 --> 01:43:44,350 it is what there is to do and they even graded them by the number of smiles 1235 01:43:40,360 --> 01:43:49,890 three smile here's a one smile and with this you know here's two and a half 1236 01:43:46,600 --> 01:43:55,570 here's four angels landing difficulty elevation gain average hiking time 1237 01:43:52,450 --> 01:44:01,270 distance trailhead location optimal time to hike experience fantastic best for 1238 01:43:59,170 --> 01:44:07,000 sure ever they tell you the amenities the ratings the difficulty everything if 1239 01:44:04,630 --> 01:44:13,360 you can do this you're gonna close the sale and it could be all online 1240 01:44:09,550 --> 01:44:20,620 I just thought fantastic first private business to do that okay 1241 01:44:16,210 --> 01:44:23,950 details details details and then your top three top five if there was three 1242 01:44:22,300 --> 01:44:27,700 things I had to do while I'm here what would they be 1243 01:44:24,730 --> 01:44:31,720 I mean anyway say what what do you like strenuous do you like hiking where you 1244 01:44:29,590 --> 01:44:34,660 like and here's the top three people loved it 1245 01:44:32,470 --> 01:44:39,550 top three photographic sites top five wildlife viewing sites in the top five 1246 01:44:37,450 --> 01:44:42,880 trails I mean you have so many helped us narrow it down and if we like those top 1247 01:44:41,740 --> 01:44:54,340 three guess what we're gonna come back to the next three bike routes you name 1248 01:44:46,390 --> 01:45:02,820 it okay top number five if you want to be successful you need a minimum of 1249 01:44:57,790 --> 01:45:08,710 eight months not six not three eight full-tilt from March 1st through 1250 01:45:05,230 --> 01:45:13,240 November that's nine if you do that there is no reason why somebody can't 1251 01:45:10,960 --> 01:45:17,950 come here in any one of those months over at the yurts you guys already 1252 01:45:15,700 --> 01:45:21,369 booked in Thanksgiving aren't you see what I mean 1253 01:45:18,969 --> 01:45:25,809 so that's I mean there's just no reason why people can't come here you need I 1254 01:45:24,070 --> 01:45:30,969 mean the price you know what I should have probably put this priority number 1255 01:45:27,369 --> 01:45:33,729 one if you want young people to move here with families you want to 1256 01:45:32,199 --> 01:45:38,880 repopulate your schools you want year-round sustainable jobs that is the 1257 01:45:36,940 --> 01:45:44,860 number one priority there's just no reason why you can't be 1258 01:45:42,579 --> 01:45:47,800 an 8-month destination just no reason at all 1259 01:45:45,489 --> 01:45:52,300 but I'm telling you if I come back in October and half your businesses are 1260 01:45:50,199 --> 01:45:55,719 close to the season it's gonna be all over Facebook and everything and people 1261 01:45:53,860 --> 01:46:04,960 just cable just we're just going to go there when it's safe June July August 1262 01:45:58,090 --> 01:46:09,780 September so the days of Memorial a bird a extended that ended in the 1980s 1263 01:46:10,590 --> 01:46:17,349 people don't plan to week vacations they say what are we gonna do for four days 1264 01:46:15,010 --> 01:46:22,449 three days the average person is doing five vacation trips a year would it be 1265 01:46:20,920 --> 01:46:27,340 cool if to you or two or three of them and each of those are three or four days 1266 01:46:24,130 --> 01:46:30,340 that is over by the way you want boomers that spend the most amount of money 1267 01:46:28,389 --> 01:46:34,119 their feet months or travel March April September and October and they spend the 1268 01:46:31,989 --> 01:46:38,619 most money and by the way the boomers are doing a cool thing now called 1269 01:46:35,400 --> 01:46:42,429 multi-generational travel you know what the boomers have maybe some of you fit 1270 01:46:40,719 --> 01:46:46,329 in our category we have the guilt complex we may not have been there for 1271 01:46:45,099 --> 01:46:51,760 kids with by god we're gonna be there for our grandkids and you know darn well 1272 01:46:49,929 --> 01:46:58,179 you baby boomers who's footing the bill and we want to take those kids and 1273 01:46:55,510 --> 01:47:02,320 grandkids to places like this where they have experiences they will never forget 1274 01:46:59,889 --> 01:47:10,210 and it's as far as Disneyland from Disneyland as you could ever get but to 1275 01:47:07,239 --> 01:47:15,039 do it you need to be open during spring break in March and April you need to be 1276 01:47:12,760 --> 01:47:18,369 open during fall breaks you need to be open for boomers that want to travel in 1277 01:47:16,989 --> 01:47:20,820 those shoulder seasons when there aren't the crowds 1278 01:47:20,940 --> 01:47:29,469 peak month travel months now are mid April through October priority number 1279 01:47:28,420 --> 01:47:35,469 six this is what I call the 787 rule this is 1280 01:47:33,010 --> 01:47:41,559 the king of all the rules and there's seven of them three of them 787 first 1281 01:47:39,130 --> 01:47:45,610 one is the seventy eighty seventy is really what it is here you go 1282 01:47:43,389 --> 01:47:51,219 seventy percent of first time sales comes from curb appeal we all travel 1283 01:47:49,479 --> 01:47:55,800 have you ever said these exact words that looks like a nice place to eat 1284 01:47:56,880 --> 01:48:03,849 that's a big problem penguin now I didn't see any of your places I mean no 1285 01:48:02,170 --> 01:48:08,469 if I keep picking on penguin a night we're really gonna try to help him but 1286 01:48:06,369 --> 01:48:15,309 I've also had the same conversation and Kanab in other places but have you ever 1287 01:48:13,780 --> 01:48:20,710 said those words that looks like a nice place to eat because you don't have cell 1288 01:48:18,489 --> 01:48:23,619 service we have to go by curb fail just kidding 1289 01:48:21,360 --> 01:48:30,579 partially kidding we could not get TripAdvisor to load here at all using 1290 01:48:25,989 --> 01:48:38,110 Verizon at all so just remember that curb Hill by the way we believe cities 1291 01:48:35,559 --> 01:48:45,369 should be in charge of curbside but businesses should always be in charge of 1292 01:48:40,239 --> 01:48:53,619 the facade side before after notice the difference retail sales went up 35% 1293 01:48:50,159 --> 01:49:00,999 beautification I mean does that make you want to go in beautification and blade 1294 01:48:56,710 --> 01:49:10,869 signs the middle one women account for 80% of all consumer spending i'm iton 1295 01:49:09,300 --> 01:49:19,059 usually there's a guy in the audience that pipes up and says that's all that's 1296 01:49:15,429 --> 01:49:24,969 an absolute fact and women also account for 70% of decisions and travel cater to 1297 01:49:22,900 --> 01:49:34,539 women women want to be in places they feel safe and welcomed more than us guys 1298 01:49:30,300 --> 01:49:39,219 okay absolutely critical love what this shop did and that look cute that's a 1299 01:49:37,570 --> 01:49:42,800 Wickford Rhode Island there's a little sign by the door you know what it says 1300 01:49:41,099 --> 01:49:49,670 your husband call he said to buy anything you want but 1301 01:49:46,659 --> 01:49:57,230 here's something you need to do in s : dia is I want you to take a look at the 1302 01:49:52,880 --> 01:50:05,090 next photo which was not staged what do you see the men are in the benches in 1303 01:50:03,170 --> 01:50:15,440 the chairs and guess where the wives are in the women I mean I have two words for 1304 01:50:09,860 --> 01:50:20,300 you think benches think benches up and down your main street you should have 30 1305 01:50:17,030 --> 01:50:24,079 or 40 benches and every single batch there's chained being a model every 1306 01:50:22,460 --> 01:50:32,570 single bench should be flanked with pots planners that's in Cedar City 1307 01:50:26,440 --> 01:50:37,639 have you ever wondered why we do this we may never sit in those in our front 1308 01:50:34,070 --> 01:50:42,170 porch but it says we're welcome it's the same with their businesses and benches 1309 01:50:39,949 --> 01:50:50,510 should always be at the facade facing out you can buy them all you can buy 1310 01:50:46,610 --> 01:50:58,070 them all over so there you go and the third one this is the big one even 1311 01:50:54,110 --> 01:51:08,960 bigger than your seasons 70% of all retail spending all period all retail 1312 01:51:02,510 --> 01:51:21,020 not online after 6 p.m. all visitors and locals 70% takes place after 6 p.m. ok 1313 01:51:15,949 --> 01:51:28,849 can it can everybody read that here's the deal if we come here we spend the 1314 01:51:25,940 --> 01:51:32,659 night we get up in the morning and we go do any of this stuff we go do 12 we go 1315 01:51:31,130 --> 01:51:37,730 to Boulder and go to an Assad's where you go to petrified state park we go to 1316 01:51:34,809 --> 01:51:42,800 Picabo we do any of that stuff we haven't spent any money except for that 1317 01:51:39,139 --> 01:51:48,559 lodging and if we go back and we come back at 6 o'clock when we walk out here 1318 01:51:44,960 --> 01:51:55,340 tonight is this town closed here's another thing you need to find out 1319 01:51:49,849 --> 01:52:00,739 meaning you know in the 50s and 60s the average family ate dinner between 1320 01:51:57,559 --> 01:52:07,460 5:30 and 6:00 we are moving to the European standard in America in Europe 1321 01:52:05,059 --> 01:52:13,280 Western Europe the average time people eat dinner is 9 o'clock in the US it is 1322 01:52:09,739 --> 01:52:19,369 now between 7:00 and 7:30 and you have restaurants in this area that closes at 1323 01:52:14,780 --> 01:52:25,219 7:00 I don't know about in escalante but but in other towns we've been they close 1324 01:52:22,400 --> 01:52:28,400 to 7:00 if we saw that in planning Monticello we had a hard time finding a 1325 01:52:27,050 --> 01:52:32,750 place to eat because they're enclosed at 7:00 now think about your locals that 1326 01:52:30,469 --> 01:52:36,590 are at work they come home for work and you're already closed 1327 01:52:33,940 --> 01:52:39,489 no wonder they had to Cedar City and st. George and everywhere else 1328 01:52:40,179 --> 01:52:52,429 so people spend the night where there's things to do after 6 o'clock so by the 1329 01:52:49,520 --> 01:52:58,130 way the millennial generation is now bigger than the baby boomers when I got 1330 01:52:56,360 --> 01:53:00,860 out there for anybody that's a little bit older I'll bet you on your 16th 1331 01:52:59,599 --> 01:53:04,099 birthday you went down there and got your driver's license did you know the 1332 01:53:02,929 --> 01:53:12,020 average age real millennial getting driver's license 24 we have a daughter 1333 01:53:07,969 --> 01:53:16,940 who's 29 30 she did talk she's come on we should have said 24 um she still 1334 01:53:15,679 --> 01:53:20,539 doesn't have a driver's license but that's why they're living in the urban 1335 01:53:18,199 --> 01:53:23,659 areas but I'm just telling you people want out of their cars in the pedestrian 1336 01:53:22,309 --> 01:53:27,619 experience that's why I said narrow the streets widen the sidewalks make a 1337 01:53:25,460 --> 01:53:31,849 pedestrian friendly we want places to hang out we want third places Starbucks 1338 01:53:30,440 --> 01:53:37,340 built an entire brain around third places you're Outfitters doing that it's 1339 01:53:34,460 --> 01:53:43,789 a place you go hang out you need more of those so you need to work with your 1340 01:53:41,989 --> 01:53:48,559 property owners on this and I get it oh I'm a small business I need to go and 1341 01:53:45,650 --> 01:53:53,239 fix dinner for my kids we get it we understand but there are ways to do this 1342 01:53:51,020 --> 01:53:58,400 and you end up making more money we'd rather see you open at 11:00 and stay 1343 01:53:55,969 --> 01:54:04,309 open till 7:00 then do 9:00 to 6:00 or 8:00 to 5:00 I mean in most European 1344 01:54:02,599 --> 01:54:08,360 countries South America if they have CSS actually closed for two hours in the 1345 01:54:05,690 --> 01:54:10,730 afternoon then they come back but they're even in two 1346 01:54:09,320 --> 01:54:16,640 chips where they can come we do these this tells you how to do that and then 1347 01:54:13,820 --> 01:54:20,810 priority number seven make a list of these suggestions what was there's like 1348 01:54:18,020 --> 01:54:25,340 forty right and turn them into action items the ones you think you're good fit 1349 01:54:22,370 --> 01:54:29,930 and by the way I think you should create the Escalante extreme team this is the 1350 01:54:27,590 --> 01:54:32,570 people a group of people that will sit down saying let's go through these 1351 01:54:30,920 --> 01:54:36,290 suggestions let's make some stuff happen let's talk to the property owners across 1352 01:54:34,850 --> 01:54:43,280 the street about that little stretch let's talk to whoever we need to talk to 1353 01:54:38,870 --> 01:54:47,540 I mean there's you you can be an amazing destination without overrunning this 1354 01:54:45,440 --> 01:54:51,800 town and I don't think anybody here wants to ruin the lifestyle you've come 1355 01:54:49,310 --> 01:54:55,220 to enjoy but I think you would probably all agree it would be great if your 1356 01:54:53,360 --> 01:55:00,260 neighbors and your friends can be more successful with their small businesses 1357 01:54:57,740 --> 01:55:03,350 and I think that you know what if you want young people back your schools want 1358 01:55:01,910 --> 01:55:09,200 to repopulate you so you're not gonna lose your schools but you know what are 1359 01:55:06,920 --> 01:55:13,490 you combining classes the second you start combining classes the second would 1360 01:55:11,090 --> 01:55:17,030 teachers start to retire and the second your budgets are based on enrollment I 1361 01:55:15,470 --> 01:55:22,550 mean you don't want your club right now you've got high quality education I want 1362 01:55:19,010 --> 01:55:28,520 to lose it that starts with jobs this is the cleanest fastest easiest way to make 1363 01:55:25,640 --> 01:55:32,240 you an outstanding Utah destination it's already happening and yes you've got to 1364 01:55:30,530 --> 01:55:35,540 control it so it doesn't get too big or out of control but I think you can do 1365 01:55:34,160 --> 01:55:42,100 that easily I think what you have here is flat-out amazing and I don't get to 1366 01:55:39,230 --> 01:55:50,060 say that very often throughout Utah and so make something happen and here's to 1367 01:55:47,840 --> 01:55:57,190 the best up-and-coming destination in the western United States thank you so 1368 01:55:53,360 --> 01:55:57,190 much for coming out tonight thank you 1369 01:56:00,590 --> 01:56:08,119 now for maybe five minutes if any of you have questions anybody have a question I 1370 01:56:06,989 --> 01:56:21,409 don't mind hard ones absolutely well I think it's important 1371 01:56:19,679 --> 01:56:27,119 and I don't know the makeup of your council or whether you're sitting a city 1372 01:56:24,510 --> 01:56:32,369 manager council form of government or a mayoral forum or a government I think 1373 01:56:29,880 --> 01:56:36,960 it's important but it's up to the locals to vote for your elected representatives 1374 01:56:34,860 --> 01:56:45,780 I do think it's important but I think you know what elected officials from the 1375 01:56:39,929 --> 01:56:48,330 President of the United States under sub has to improve the quality of life for 1376 01:56:46,949 --> 01:56:53,340 their citizens period that's what elected officials do they do 1377 01:56:50,699 --> 01:56:58,199 that by having money called tax base this is about increasing the tax base so 1378 01:56:56,250 --> 01:57:03,810 they have more money to do more things for you as citizens so I think that is 1379 01:57:01,590 --> 01:57:09,599 their focus should be at what can we do to import more cash so this is not about 1380 01:57:07,260 --> 01:57:15,330 taxing our citizens more how can we bring outside money in to improve our 1381 01:57:12,750 --> 01:57:19,230 way of life our quality of life and so I always think it's important that 1382 01:57:16,349 --> 01:57:24,090 business representatives but towns also have chambers of commerce and other 1383 01:57:21,080 --> 01:57:27,840 organizations that that represent the private sector whether its economic 1384 01:57:25,170 --> 01:57:31,260 almost tourism and I think I think that city would be more than welcome I mean 1385 01:57:29,909 --> 01:57:34,050 most cities more and welcome to hear from them they would like the private 1386 01:57:32,969 --> 01:57:37,260 sector to take the lead remember your elected officials are 1387 01:57:35,520 --> 01:57:41,400 elected to be all things to all people a lot of this stuff isn't there's things I 1388 01:57:39,719 --> 01:57:45,840 said here today that I'm sure people are gonna go sideways on and I stole I hope 1389 01:57:43,619 --> 01:57:51,090 I still have tires on our air and our tires out there you know because I could 1390 01:57:48,389 --> 01:57:54,630 hear some of the feedback but you know what change there's always going to be 1391 01:57:53,040 --> 01:58:00,090 people that came here and they never wanted to change but without change 1392 01:57:57,239 --> 01:58:04,980 communities die and you don't have to go very far to find it and but I think what 1393 01:58:03,270 --> 01:58:10,650 you have here is phenomenal I think it's just managing it right getting people to 1394 01:58:08,099 --> 01:58:17,429 stay longer so that you don't have to as many making your downtown really the 1395 01:58:15,420 --> 01:58:21,960 destination I think you could do you know what Jackson Wyoming you know what 1396 01:58:20,730 --> 01:58:26,370 the most asked question is a West Yellowstone Montana which is the 1397 01:58:23,850 --> 01:58:30,030 quickest way to Jackson Hole and let's say well just go down highway 26 by 1398 01:58:28,170 --> 01:58:34,710 Rexburg and I don't go over Teton Pass is there way we can go get at a picture 1399 01:58:32,400 --> 01:58:38,400 taken in Old Faithful then get down there it's a bigger attraction than both 1400 01:58:36,300 --> 01:58:56,940 Yellowstone and Grand Teton National Parks wouldn't that be cool for you and 1401 01:58:40,850 --> 01:59:01,770 you could do that yes absolutely huge and dark sky we'll spend the night and 1402 01:59:00,210 --> 01:59:07,620 it you're what are you seven thousand feet six thousand feet I mean anything 1403 01:59:05,850 --> 01:59:12,150 above 40 you know Salt Lake valleys at 4500 the higher you go the darker the 1404 01:59:10,170 --> 01:59:15,570 skies are and the clearer they are so the dykes got dark skies something you 1405 01:59:13,620 --> 01:59:20,790 should absolutely promote particularly if you have special places where people 1406 01:59:17,280 --> 01:59:24,570 can go set up camp to go look at them be fantastic be great things for lodging 1407 01:59:22,800 --> 01:59:35,070 veel we've seen lodging places will actually put telescopes on the roof of 1408 01:59:26,100 --> 01:59:41,340 their buildings just for that yes um with calendar vent here's the thing 1409 01:59:38,850 --> 01:59:45,840 and this is going to come up in penguin tomorrow they have a balloon fest they 1410 01:59:43,980 --> 01:59:52,350 might have other events but here's the okay so how many events do you have in 1411 01:59:48,270 --> 01:59:55,830 Escalante in a year roughly okay four or five so you have four or five and it's 1412 01:59:54,120 --> 02:00:01,170 the same people work on all four or five of them you spend almost all year doing 1413 01:59:57,330 --> 02:00:08,940 that right pretty much okay and let's say they all lasted two days that still 1414 02:00:05,219 --> 02:00:11,909 is not going to do anything because any business here's gonna say well how 1415 02:00:10,320 --> 02:00:14,460 you're gonna fill me how you gonna bring me customers the other 340 days of the 1416 02:00:14,070 --> 02:00:19,500 year or even 300 let's take out a day a week 1417 02:00:16,530 --> 02:00:24,289 for a church and be closed see what I mean so I think events are fantastic 1418 02:00:22,370 --> 02:00:31,339 typically I think too much money and time is spent on them for the 1419 02:00:27,769 --> 02:00:34,369 minimal return that you get ok now the balloon fest and penguin is fantastic 1420 02:00:33,199 --> 02:00:37,909 because they get all kinds of news that puts them on the map for something but 1421 02:00:36,619 --> 02:00:44,209 the problem is doesn't put them on the map for anything outside of those couple 1422 02:00:39,469 --> 02:00:55,069 of days sure farmers markets are fantastic sure yeah yeah the more things 1423 02:00:53,659 --> 02:00:59,269 you have to offer the further people come the longer they will stay 1424 02:00:56,030 --> 02:01:13,959 absolutely so with that I know I'm over my time thank you once again for coming 1425 02:01:01,579 --> 02:01:13,959 out thank you so much oh thank you 1426 02:01:25,070 --> 02:01:27,130 you