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Parking is free.
>> [laughter]

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» Thank you.

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Yeah, it is pretty phenomenal.
I could park right at 1:00.

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I would like to welcome everybody to the
September 9th Marshall County Tourism

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Commission meeting.
I would like to welcome all of our

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guests. We have Placer AI with us. We
have The Reese with us and we have Duke

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with us. So, thank you guys for coming
out. Um

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we are going to put all of our stuff at
the bottom and get them going since

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everybody's here.
Um so, we're going to start with The

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Reese and their presentation.

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» Okay.
Thank you so much for having us.

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Uh I'm Kat Popa, president of The Reese.
This is Tom McFadden, he's the vice

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president. Um actually, Meg
>> Can you hear it? Can you hear Kat?

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» Can you hear us well?
Or we should we speak into the mic?

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» The mic on if you want. If you just hit
the base there and the red light will

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come on.
She said they were on. There There it

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goes.
>> Yeah.

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Okay.
>> This

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» Um sorry about that.
This is Meg Atkinson and she is our

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front of house manager of The Reese now.
And so, the reason we're here is um we

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wanted to ask for funding for Stewy and
Opal's Hideaway, which is the third

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floor of The Reese.
So, The Reese already knows how to bring

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people through our doors. What we want
to do now is give them more reasons to

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come from farther away, stay longer, and
spend more time while we're here.

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Our third floor will become Stewy Opal's
Hideaway, the original uh

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people who founded the Rees Theater in
1940.

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Um, a flexible hospitality and event
space, but also something especially

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important for our future.
A streaming capable space that

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dramatically
expands our reach beyond Marshall

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County.
It will allow us to host corporate

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meetings, seminars, weddings, private
gatherings, and special events.

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While connecting people outside our area
to the Rees in Plymouth.

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So, we're asking tourism to invest
30,000 toward the next phase of making

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that vision possible.
Um

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That's slide two. Thank you.
Um

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So, there's a big difference between
attendance and tourism.

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We can sell someone a ticket for a
two-hour performance and send them home,

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or we can create an experience that
gives them a reason to stay.

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And that's what the third floor
[clears throat] changes for us. Instead

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of simply asking, "How many people can
we put in the theater?" we can start

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asking, "How do we turn their evening at
the Rees into a weekend in Marshall

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County?"
So, next slide. Um,

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so we see three particularly strong
markets.

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First, weddings and private
celebrations.

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Those bring in families and guests who
need lodging, food, catering, and places

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to gather.
Second, corporate and regional meetings.

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With high-speed internet and streaming
capability, we can reach organizations

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that wouldn't otherwise consider
Plymouth for a meeting or a seminar.

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And third, entertainment groups,
reunions, alumni groups, organizations,

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or groups coming for a performance who
can reserve the balcony and have a

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private gathering before or after the
show.

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In every one of those examples, the Rees
becomes the reason for the trip, but the

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hotels, restaurants, caterers,
bars, and other Marshall County

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businesses benefit from it.
That's the, you know, that's pretty much

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the heart of it.
Um, so room nights, next slide.

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So, we're trying to be really
conservative here, but if we have 10

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weddings or celebrations of life and now
between all of them, restaurants or um

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sorry, retirements and or birthdays, so
10 of those events a year, which bring

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in two hotel rooms each event,
that's

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two, you know, 20 rooms.
Um

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six regional meetings, we have two of
them coming up just shortly. We have the

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funeral directors regional meeting
coming up. People are going to be coming

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in getting rooms. We have Edward Jones
regional meeting coming up. Again,

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getting rooms, going to restaurants. Um
so, if we if we have 15 rooms

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for the six total regional
that that equates to 90 and four

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destination event weekends at 25 rooms
each,

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it equates to about 390
rooms

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on an annual basis.
Um

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» Speak to Heather J.
>> Yes, Heather J.

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» Yeah, Pat, one thing I'd like to, you
know, stress to the this group is that

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the Rees is a multi-use facility, but
the streaming is the final piece to

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finish [clears throat] the founders'
vision.

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When people think of down Marshall
County, they think of downtown Plymouth,

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the Rees is one of the first places that
comes to mind. But with streaming, we

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can go beyond Marshall County to
announce to a surrounding counties what

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a great weekend destination downtown
Plymouth is. The streaming allows us the

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Rees to go beyond its four walls to the
surrounding community. So, we believe

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that ultimately this will add more heads
in beds beyond what we are already doing

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with statewide meetings, weddings,
celebrations of life, weddings, etc. So,

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we're already doing some of that. This
will be the final piece to let us do

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more and grow the pie.
>> Another cool things would be if you with

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the streaming piece of that has to do
with the fact that if you have a

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reunion, like we just recently had, the
class of 1976 was in here for their a

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class reunion in that class reunion.
There were probably 40 people, 50 people

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that could not make it in for that
reunion. It would have been cool to be

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able to stream it and have it stream
live during that whole entire time, too.

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Not to mention, um
if we do a that there's a movie night or

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there's some kind of other situation
where there's an event on the stage, it

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could be streamed to shut-ins or to any
of the local

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um the local
>> nursing home

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» nursing homes and that kind of thing,
too. So, it's a multi it and the are you

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going to talk about the grant that we
already received?

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The grant that we already received from
Subaru.

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» Yes. Yes.
>> to talk about that in here. Okay.

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Perfect.
>> Um so, um we did we what Jim was was

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just saying, we already had a a grant
from Subaru, so we already own the

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equipment.
So, what we need to do is create a space

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that's conducive to running the
equipment. So, we need a conditioned

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space and it right now it's
unconditioned. And um a So, we the space

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is there. We just need to finish it out.
So, we can have the capability of doing

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this. So, we have that. We have a little
bit of money earmarked toward it in a

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community foundation fund. Um so, this
would not complete the whole upstairs,

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but it would be able to get us
the streaming aspect of it.

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» It has to have an actual It has to have
a climate-controlled area to be able to

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have that equipment up there. It needs
to be away from the soundboard and the

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and the the balcony area. It can't
really be in the same spot cuz you can't

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cuz somebody else is going to be mixing
that sound just for the streaming.

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And so it's got to be totally separate
away. And the problem is is that it

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needs H back and all the other things.
Not only an insulated room, but it has

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to have H back and
it'd be kind of silly to

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set up the H back just for that room
only. You know what I mean? You really

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need to set up for the whole entire
space for the whole piece of it.

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» So, and then with the one nice thing is
we already have a dedicated group of

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volunteers that will provide much of the
labor at no cost to the Reese. So, the

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$30,000 that we're asking today is going
to go to materials and things that we

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have to buy to complete the space. And
the sooner we complete the space for

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streaming, the sooner we'll add to the
heads and beds in Marshall County.

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» So, we also have something that a hotel
conference room or generic rental hall

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simply just can't duplicate and that
that's the space that was It's a It's a

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Civil War building and the space on the
third floor was once the home, an

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apartment, of Stuart and Opal Reese, the
people who started the theater in 1940.

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So, we're preserving that history.
Original materials, reclaimed poplar

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wood, has made a lot of the tables in
the Reese. That was from 1865.

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Marquee elements and Plymouth imagery.
So, when someone has a reception or a

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corporate gathering here, they're not
just renting a room. They're gathering

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in a in a piece of Plymouth history. And
I don't know if any of you knew that

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that plat is actually plat one for the
original plat of Plymouth. So, that was

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the very first building in the downtown.
And so, that's kind of unique in itself.

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Um
So,

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Uh could you
advance?

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» Next.
>> I think uh

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Yeah, I think go next.

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Beautiful.
>> Right. So, um

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» So, we envision up to 40 people for
stand-alone gatherings in that space

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itself. So, with flexible seating, food
and bar capacity, the high-speed

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internet and digital display.
But, the streaming capability is

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particularly exciting cuz a 40-person
meeting in Plymouth could potentially

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reach hundreds more remotely.
That opens the door to regional

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associations, corporate trainings,
seminars, and hybrid events.

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And those 40 people physically attending
still need lunch, dinner, perhaps, you

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know,
and

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hotel rooms.
Breakfast the next day.

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So, anyway,
uh last one.

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Um
no, second last one.

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Um so, we're not coming to the tourism
to ask you to build the third floor for

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us. A substantial amount has already
been contributed like Tom mentioned,

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skilled labor. And then we also do have
some partnerships for

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00:11:01,440 --> 00:11:05,920
um
you know, supporting the bar, the

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00:11:04,040 --> 00:11:09,560
courts, internet,
and some of the furnishings.

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So, your investment becomes a much
larger community investment. Um so, I

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just want to be clear that that is not
going to completely finish the third

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floor.
But, it will move us through the next

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critical phase and put us substantially
closer to putting this space into

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visitor generating use.
>> And really the $30,000 will be used to

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make sure that the streaming aspect of
it gets done first. The other things can

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happen over time, but the streaming
needs to come first.

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» So we think it's another reason uh for
someone to choose Marshall County for a

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00:11:41,960 --> 00:11:46,760
wedding, a meeting, or an event, or an
entertainment weekend.

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00:11:45,480 --> 00:11:50,480
And when they come, we want them to stay
here and eat here and shop here and

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experience what our community has to
offer.

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So
help us turn a night at the Reeve Center

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into a visit to Plymouth and a visit to
Marshall County.

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Thank you. We'd be happy to answer any
questions.

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00:12:02,160 --> 00:12:09,040
» Well, the other part of that is that um
it also becomes a revenue a revenue

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stream, too, because
the expanding that

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00:12:11,800 --> 00:12:18,600
streaming service is is to use
that streaming to make money on those

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accounts, too. And that's that's the big
thing that I think is the most important

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piece besides the fact of of bringing in
weddings and that kind of thing, because

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so many people love to have stream
streamed events for weddings and that

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thing. So.
>> So you talk about the streaming and and

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I understand it completely. Um but when
it comes to like certain situations,

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weddings and things
that are streamed so the families can

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see them, do you actually see that as a
turnaround of guests coming back, or is

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it more of that's going to be a one-time
situation that they're seeing it because

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you're only having hopefully the one
wedding?

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Does that make you understand
>> Yeah, but then you get people talking.

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You like, oh, I streamed it. You should
go there and stream your wedding.

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00:13:02,400 --> 00:13:08,720
» That's what I saw it as. I saw it as
It's a very marketable technology.

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» But also what My question is, how do you
get the hotels to market this

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technology?
>> You need to draw people to say, we have

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this technology in this county.
>> So if that technology was actually in

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00:13:18,680 --> 00:13:24,880
Andrea's piece that she's putting on for
the advertising into that magazine, in

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the Lakes magazine.
>> Yeah, that's right. That is a huge

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thing. That's a huge thing for weddings.
>> [clears throat]

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» Potential brides are definitely looking
for something like that they can

186
00:13:32,880 --> 00:13:38,400
» Well, the thing for weddings is
like we've had a couple of weddings

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00:13:37,200 --> 00:13:42,200
there.
We have a green room downstairs where

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00:13:40,520 --> 00:13:46,880
people can change.
So, we're envisioning that the bride and

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00:13:44,560 --> 00:13:52,040
the bridal party would be up in that
space. And the groom and their party

190
00:13:49,760 --> 00:13:55,240
will be down in the other space so that
they come together, you know, in the

191
00:13:53,440 --> 00:13:59,640
theater. So, that would be kind of a
cool experience for the wedding. It's a

192
00:13:58,480 --> 00:14:02,600
» Have you had any weddings there?
>> Yes, we have. We have.

193
00:14:02,040 --> 00:14:05,280
» But, I thought there was
>> And it would have been really cool to

194
00:14:03,560 --> 00:14:08,040
have a separate space for the bride and
separate space for the groom cuz the

195
00:14:06,880 --> 00:14:11,880
groom just kind of had to come in and
the bride had the green room. But, it

196
00:14:10,080 --> 00:14:14,960
would have been a really elegant place
for the bride to have their thing and

197
00:14:13,560 --> 00:14:18,920
get ready and have their own restroom
and, you know, their

198
00:14:17,240 --> 00:14:22,640
» That's just when it's not nice out. When
it's nice out, you could actually use

199
00:14:20,320 --> 00:14:26,640
the park and use River Park Square and
use the stage. You could use that as

200
00:14:24,560 --> 00:14:30,560
your wedding venue and then everybody
come up to the Reese for the reception.

201
00:14:28,680 --> 00:14:35,640
And and you could stream it live from
there. So, it's a it's a

202
00:14:33,920 --> 00:14:38,600
You have Those are the opportunities are
>> The wedding we had, they got married at

203
00:14:37,280 --> 00:14:41,640
St. Michael's and came down for the
reception. Another one, they did the

204
00:14:39,920 --> 00:14:45,280
wedding right there. Right in front of
the stage, they had the wedding and the

205
00:14:43,520 --> 00:14:49,880
bride came right up
middle or the side.

206
00:14:47,080 --> 00:14:51,680
» on the screen, the cliff
Well, we have a dreamy though.

207
00:14:51,200 --> 00:14:54,680
» What that
>> actually put the put the image

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00:14:54,240 --> 00:14:57,160
» A lot of people
>> of them getting married on the big

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00:14:56,400 --> 00:15:01,040
screen.
>> We have concerts and things like that.

210
00:14:59,440 --> 00:15:04,520
» kind of a cool cool look.
>> Yeah, at that time.

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00:15:02,839 --> 00:15:08,760
Um we have people coming in from Canada.
>> Wow. That's cool.

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» Total budget for this whole project? I'm
just curious what what percentage this

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To finish off everything, which would
include bar and the furniture, etc.

214
00:15:16,440 --> 00:15:24,120
You're probably talking about $150,000
to finish the entire third floor.

215
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But, keep in mind to finish off the
streaming room, the

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up that that portion is probably 30,
40,000 at the most. And that's why

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» But, all the [clears throat] answer
>> You're looking for a fifth of the all

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in.
>> Yeah.

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00:15:33,040 --> 00:15:36,520
» You said you have the rest of it in
place?

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» Well, no, we don't have the rest We
don't We We have the labor in place.

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» Some cash.
>> And we do have some cash in place.

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» some.
>> But, but the our most urgent need is to

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get the streaming room going cuz that
will really complete the

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the total picture in terms of what we
can operationally offer.

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» And that's
>> The streaming room would also be an

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office, too, for the for the front of
house manager or director, however that

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is, too. So, that's going to be a
multi-purpose type of type of room, too.

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00:16:04,680 --> 00:16:10,280
» I mean, the most expensive thing is is
to finish out the bar area, but that can

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00:16:08,160 --> 00:16:13,600
be done over time.
But, the most critical thing is to get

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the streaming because that, like Jim
mentioned, it does provide a revenue

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00:16:15,400 --> 00:16:21,280
source for us, but it also provides us
to get our message out beyond

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Marshall County.
>> I think it's I think the importance part

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00:16:22,560 --> 00:16:29,600
is that it's marketable, and we need
we always talk about the marketing

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00:16:28,000 --> 00:16:33,680
donut, and we need to get things that
are out there

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00:16:31,040 --> 00:16:37,680
are there a way. The Andys, the Kokomos,
the Valpos, the you know, all of those

236
00:16:35,640 --> 00:16:39,839
types of places, and that's
uh

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00:16:38,280 --> 00:16:41,880
there's not many other ways to do that
other than

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00:16:40,280 --> 00:16:45,160
» Do you know who else has this
technology? Are there

239
00:16:43,480 --> 00:16:47,480
counties in Indiana that are doing this
right now?

240
00:16:45,680 --> 00:16:50,800
» I don't know of anybody that does that.
>> Really?

241
00:16:49,480 --> 00:16:56,240
» I don't
And I was looking on Elkhart Elkhart's a

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00:16:53,080 --> 00:17:01,280
a theater type of of site that we've
used to partner with and things, and and

243
00:16:58,880 --> 00:17:05,880
they've I was trying to search for for
places or venues or multi-event venues

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00:17:03,600 --> 00:17:08,319
that offer that, and
I

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00:17:06,640 --> 00:17:11,880
I couldn't find anything that had that
kind of capability.

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00:17:09,040 --> 00:17:15,160
» It also shows off the the space, and
makes people want to go, "Oh, that's a

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00:17:13,240 --> 00:17:19,120
really cool space." And people look for
really cool spaces to have events.

248
00:17:17,079 --> 00:17:20,800
» And it show off the space, show off the
block, show off the

249
00:17:20,360 --> 00:17:24,720
» Sure.
>> city, show off the county.

250
00:17:22,560 --> 00:17:29,320
I like it. I think that this this
concept

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00:17:27,199 --> 00:17:32,680
to be unique is huge because of the
marketability and

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00:17:31,240 --> 00:17:37,680
as a commission we talked about the
importance of investing in

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00:17:35,760 --> 00:17:43,680
you know, tangible
changes to this county that we can

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00:17:40,920 --> 00:17:47,240
market for tourism.
There's some gray in how that's going to

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00:17:45,320 --> 00:17:51,640
grow, but there's gray in how anything's
going to grow. I think it takes you

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00:17:49,120 --> 00:17:55,160
know, it's a labor of love. And
you know, sitting there and putting this

257
00:17:53,120 --> 00:17:59,680
together. I make a motion to approve the
30,000.

258
00:17:57,120 --> 00:17:59,680
» I second.

259
00:18:01,960 --> 00:18:06,520
» We have a first and a second.
All in favor?

260
00:18:05,680 --> 00:18:09,480
» I.
>> I.

261
00:18:08,040 --> 00:18:13,200
» I can't vote.
>> I can't either.

262
00:18:10,880 --> 00:18:15,400
» They're two members, so it's you three.
>> Fine.

263
00:18:14,517 --> 00:18:18,000
» [laughter]
>> Okay.

264
00:18:15,800 --> 00:18:20,960
» Uh, so full disclosure
I took the checkbook and put it

265
00:18:19,360 --> 00:18:25,040
somewhere very safe because of the
blueberry and I don't have it with me.

266
00:18:22,400 --> 00:18:27,000
Usually I'm writing checks like crazy.
They'll they'll vouch for me. I'm

267
00:18:25,880 --> 00:18:29,360
usually writing the check as soon as
it's approved.

268
00:18:27,680 --> 00:18:31,800
» I'm not sure everybody's used to leaving
the room with the check.

269
00:18:30,320 --> 00:18:36,000
» No.
>> So, I apologize.

270
00:18:34,040 --> 00:18:39,160
I apologize. I do not have the checkbook
with me today to give you the money.

271
00:18:39,400 --> 00:18:45,680
» Do you guys foresee Do you guys foresee
you guys using the streaming to get it

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00:18:42,760 --> 00:18:49,840
out to like a lot of your events?
>> Would you streaming and monetizing that?

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00:18:48,200 --> 00:18:52,720
» Even like nursing homes.
>> Yeah.

274
00:18:51,560 --> 00:18:55,640
» But some of the people I mean
>> I mean like I'm thinking

275
00:18:53,400 --> 00:18:57,800
» They want to get out of their seat.
>> Let's usually do a holiday concert.

276
00:18:57,440 --> 00:19:03,160
» Yes.
>> Yes, that would be an ideal one to

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00:19:00,000 --> 00:19:07,480
promote out to not just the nursing
homes, but anyone and find a way to

278
00:19:05,040 --> 00:19:10,880
monetize that because I think if you can
use this as a springboard like they've

279
00:19:09,040 --> 00:19:14,160
been saying to
really find other revenue streams.

280
00:19:13,200 --> 00:19:16,920
That's the key to this.
>> You raise a a great point because there

281
00:19:15,760 --> 00:19:20,640
are people in Marshall County that,
believe it or not, do leave for the

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00:19:18,040 --> 00:19:25,560
winter. And so, if they want to see
events at the Reeve, they'll be able to

283
00:19:23,160 --> 00:19:28,520
see those events down in Florida, Texas,
or the Carolinas, or wherever they're

284
00:19:27,280 --> 00:19:30,640
at, via streaming.
>> And more importantly, show their

285
00:19:29,680 --> 00:19:31,800
friends.
>> Yes.

286
00:19:31,400 --> 00:19:34,840
» So, that's
>> Get their friends to come up here.

287
00:19:33,480 --> 00:19:38,600
» I'm working
I was working at the class of '76

288
00:19:36,560 --> 00:19:41,440
reunion, and
um

289
00:19:39,360 --> 00:19:45,160
there were a couple of people that had
talked me about

290
00:19:44,080 --> 00:19:50,040
um
how disappointed they were that they

291
00:19:47,400 --> 00:19:53,240
weren't able to be here for
one of the community theater shows.

292
00:19:51,560 --> 00:19:57,280
Actually, one of them it would have been
the Missoula Children's Theater show,

293
00:19:55,560 --> 00:20:00,160
because they have, you know, grandkids
in the area, but they were coming back

294
00:19:58,720 --> 00:20:03,680
for the reunion, and they weren't going
to be able to come back for both,

295
00:20:01,320 --> 00:20:08,320
whatever the case was in that scenario.
But, they said, "I would have paid

296
00:20:05,960 --> 00:20:11,760
however much they asked if I could have
streamed that

297
00:20:09,880 --> 00:20:14,120
from from my house in Arizona."
>> That's the key thing.

298
00:20:12,840 --> 00:20:17,600
» I think that's where I'm going with it
is think bigger than you

299
00:20:16,240 --> 00:20:21,840
think bigger than you even think you're
thinking right now from a streaming

300
00:20:19,480 --> 00:20:26,400
standpoint, because
like the movies will be difficult. You

301
00:20:23,560 --> 00:20:30,160
can't stream, per se, the movies
that way. Copyrights and all that. But,

302
00:20:28,080 --> 00:20:35,480
when you have private
um artists in, you can work with them,

303
00:20:33,280 --> 00:20:39,520
and Duke will probably talk a little bit
about this later.

304
00:20:37,040 --> 00:20:44,360
Um but, you can work with them to get it
to where you can stream out their

305
00:20:42,280 --> 00:20:48,040
per- or their performances, and it just
gets to a much bigger crowd than you

306
00:20:46,080 --> 00:20:51,400
guys even thought was possible. So,
that's something we've really been

307
00:20:49,080 --> 00:20:54,960
pushing is think bigger than
you really think you're thinking.

308
00:20:53,000 --> 00:20:57,960
» So, we were So, part of the grant money
that we got from Subaru

309
00:20:56,960 --> 00:21:01,120
You know, there's a lot of types
>> That's another advertising. That's

310
00:20:59,160 --> 00:21:03,840
another You guys could do advertising.
>> Absolutely. You get Marshall County out

311
00:21:03,040 --> 00:21:07,920
there.
So, part of the grant money from Subaru,

312
00:21:06,160 --> 00:21:10,800
that's that's how we got all the
streaming services left the cameras.

313
00:21:10,059 --> 00:21:15,440
[clears throat]
I got those cameras donated from

314
00:21:13,120 --> 00:21:19,600
Sweetwater. And then
Subaru donated everything else. That's

315
00:21:17,560 --> 00:21:24,600
how that kind of worked. And then so
part of that was getting it out and

316
00:21:21,920 --> 00:21:28,040
making That's what they they were so and
uh

317
00:21:25,200 --> 00:21:32,160
interested in being involved with that
and having that Subaru name attached to

318
00:21:31,200 --> 00:21:35,760
us
pushing that out to the to the masses as

319
00:21:34,200 --> 00:21:39,320
much as we possibly can.
So.

320
00:21:37,200 --> 00:21:42,560
» Awesome.
>> Well, thank you so much for giving us

321
00:21:40,760 --> 00:21:45,600
the tools we need.
>> You're welcome. Appreciate it.

322
00:21:46,120 --> 00:21:52,920
» Um wait, so you did not say though what
they need to do to come back to We need

323
00:21:50,880 --> 00:21:56,680
Do we need to
>> Oh, you were so close. We need to find

324
00:21:54,320 --> 00:22:00,480
our way home.
>> I'll do that. I'm talking about so we

325
00:21:59,080 --> 00:22:04,600
need to make sure that we're proving
what we're doing and how we're doing it

326
00:22:02,080 --> 00:22:07,320
when we report back to the board to ask
for our money.

327
00:22:05,520 --> 00:22:08,355
» I figured you had that under control.
>> I do.

328
00:22:07,880 --> 00:22:10,560
» I figured you
>> [laughter]

329
00:22:08,960 --> 00:22:12,920
» We thought you'd talk to them on your
own.

330
00:22:10,880 --> 00:22:15,840
» Give them 1 year. 1 year. Come back 1
year.

331
00:22:14,440 --> 00:22:19,040
» 1 year.
We'll be done quickly.

332
00:22:18,680 --> 00:22:22,110
» Excellent.
>> You got to give them time to be able to

333
00:22:19,960 --> 00:22:24,560
accumulate some some kind of
>> [laughter]

334
00:22:22,320 --> 00:22:27,880
» Jim will Jim will lead you on what's I
mean

335
00:22:25,800 --> 00:22:30,560
it's pretty black and white but
he can coach you through all that.

336
00:22:29,640 --> 00:22:33,720
Obviously.
>> Thank you again. Thanks, guys.

337
00:22:32,640 --> 00:22:36,200
» So much.
>> Okay, perfect.

338
00:22:34,520 --> 00:22:39,520
» Awesome. Appreciate you guys.
>> Wait, stop stop stop. Go make.

339
00:22:42,600 --> 00:22:45,120
» It's uh

340
00:22:45,440 --> 00:22:48,000
I don't have that one.

341
00:22:51,640 --> 00:22:57,880
» You controlling this?
>> No, I am Al.

342
00:22:54,920 --> 00:22:57,880
» It's cool. You're good.

343
00:22:58,480 --> 00:23:02,720
» The actual sheets.
>> Yeah, I have a couple notes on there but

344
00:23:01,000 --> 00:23:06,440
you can look at them.
>> Oh, that's right. My manager has them.

345
00:23:04,160 --> 00:23:12,280
» Let's move on. Um our next one we're
going to talk to is uh it's Music Town

346
00:23:08,920 --> 00:23:17,240
Juke. Um we've got Griff joining us.
And Griff had a meeting with Andrea and

347
00:23:14,880 --> 00:23:19,800
I and some of the stakeholders locally.
Um

348
00:23:18,400 --> 00:23:23,160
I'm going to let him kind of explain
what you do cuz I don't want to butcher

349
00:23:22,280 --> 00:23:28,080
it.
And I told him to kind of give us a

350
00:23:25,040 --> 00:23:32,440
one-page here's what it does, but he can
he can kind of explain

351
00:23:29,760 --> 00:23:36,800
how he may be able to even enhance
what we just talked about. So, I will

352
00:23:34,960 --> 00:23:41,480
turn the floor over to you, sir.
>> Great, thanks. Um so, I'll keep my

353
00:23:39,200 --> 00:23:45,720
comments brief and then we can
uh kind of have a discussion as as other

354
00:23:43,400 --> 00:23:48,400
things arise. So, I'm Griff Neaton,
uh

355
00:23:46,440 --> 00:23:52,120
CEO of a company called Juke. I started
5 years ago up in South Bend.

356
00:23:50,520 --> 00:23:57,741
Um so, we're building the company up
there and that's our our headquarters.

357
00:23:55,160 --> 00:24:00,280
Um and so,
>> [clears throat]

358
00:23:57,920 --> 00:24:05,360
» essentially Juke started as a jukebox
for live music. And so, we've worked

359
00:24:03,000 --> 00:24:10,640
with all hundreds and even thousands of
artists of all shapes and sizes from

360
00:24:07,520 --> 00:24:14,760
very small solo acts up to uh
even touring acts. So, we just worked

361
00:24:12,200 --> 00:24:17,880
with Alan Jackson his last tour about a
about a couple weeks ago.

362
00:24:16,800 --> 00:24:22,040
Um
we also work with venues. And for those

363
00:24:19,960 --> 00:24:26,680
course of the year. And now we're And
for the past 2 years, we've started

364
00:24:23,920 --> 00:24:30,080
working with towns and cities, notably
everything in St. Joe County and Elkhart

365
00:24:28,920 --> 00:24:33,520
County.
And the concept was, well, if we're

366
00:24:32,120 --> 00:24:39,040
making
connection happen at a single show,

367
00:24:36,400 --> 00:24:43,760
connecting the artist on stage with the
audience, maybe through a simple example

368
00:24:41,240 --> 00:24:47,080
would be picking the encore song.
And so, we're establishing this

369
00:24:45,200 --> 00:24:51,960
connection between the artist, even the
venue, and because they often are

370
00:24:49,400 --> 00:24:56,120
housing the LED screens or the streaming
technologies that's got our tech up on

371
00:24:53,840 --> 00:25:00,840
the screen. And so, we're the software
that sits in between the venue, the

372
00:24:57,920 --> 00:25:04,200
artist, and the fan.
And so, as the platform's grown, we've

373
00:25:03,000 --> 00:25:09,200
said, "Well, let's take that same
concept, and what if we apply it um for

374
00:25:07,640 --> 00:25:12,120
community development?
Could we elevate, [clears throat] just

375
00:25:10,280 --> 00:25:15,760
like we elevate a singular show and sort
of the fun that happens there, could we

376
00:25:13,560 --> 00:25:19,920
elevate an entire region? And then,
could we say, "Hey, let's turn towns

377
00:25:17,760 --> 00:25:22,600
into a music town." The goal is to say,
"You know, you wouldn't know it, but

378
00:25:21,000 --> 00:25:24,360
such and such, they're a heck of a music
town."

379
00:25:23,560 --> 00:25:28,000
Okay?
And so,

380
00:25:26,600 --> 00:25:32,080
over the past 2 years, we've been
working with Saint Joseph County and

381
00:25:29,480 --> 00:25:36,800
Elkhart County exclusively, and now
we're scaling and excited to talk to you

382
00:25:34,040 --> 00:25:41,200
all. Um so, we've recently also for the
entire region won a big ready grant. And

383
00:25:39,600 --> 00:25:43,320
so, there's this sort of moment now
where

384
00:25:42,120 --> 00:25:46,440
um
it's great to be sitting in front of in

385
00:25:44,720 --> 00:25:49,240
front of you all. But, what Music Town
is

386
00:25:47,600 --> 00:25:54,160
is essentially infrastructure. It's
civic infrastructure

387
00:25:51,320 --> 00:26:02,280
to elevate and catalyze all aspects of
live music. And what that amounts to is

388
00:25:59,440 --> 00:26:05,920
more awareness of all shows, all venues,
and all artists in a region or in the

389
00:26:04,040 --> 00:26:10,800
county.
Um more shows, and and usually more

390
00:26:08,800 --> 00:26:13,520
novel and unique shows.
And so, we do that kind of in two ways.

391
00:26:12,480 --> 00:26:20,160
So,
first, there is a hub uh no, a a

392
00:26:16,840 --> 00:26:24,520
software hub that has every single live
music show in the county.

393
00:26:22,120 --> 00:26:28,760
Every venue has its own profile. Every
local artist has its own profile.

394
00:26:26,960 --> 00:26:32,600
By aggregating all of that into one
spot,

395
00:26:30,520 --> 00:26:39,240
we're essentially, as you might find
about shows at I don't know, uh

396
00:26:36,440 --> 00:26:43,480
like The Breakroom, you learn about
shows at The Reese. And then, when

397
00:26:41,760 --> 00:26:46,920
you're sitting at a restaurant having
dinner, you're going to scan a QR code,

398
00:26:45,200 --> 00:26:50,000
and you're going to learn about
uh

399
00:26:48,040 --> 00:26:52,760
you know, just all all the other shows
that might be happening or the mayor's

400
00:26:51,400 --> 00:26:55,480
summer concert series. Or, when you're
at that summer concert series, you're

401
00:26:54,000 --> 00:26:57,960
going to scan the code, you can
participate, but then you're going to

402
00:26:56,840 --> 00:27:01,600
learn, "Oh my gosh, there's a show
tomorrow night." I'll go to the Ryman.

403
00:27:00,280 --> 00:27:05,000
So, we're aggregating everything into
one spot

404
00:27:02,920 --> 00:27:08,920
of all the shows, uh all the venues, and
all the artists.

405
00:27:07,400 --> 00:27:13,920
Building off of what they did, if they
have a streaming component, that hub hub

406
00:27:11,360 --> 00:27:18,080
hub also should share the story of
festivals going on, like the blueberry

407
00:27:16,000 --> 00:27:21,840
festival, which it also we can also
embed

408
00:27:19,320 --> 00:27:27,160
the streaming content for instance. So,
it really becomes your local hub for all

409
00:27:24,880 --> 00:27:31,560
things live music, where you where our
goal then is to direct people's eyeballs

410
00:27:29,560 --> 00:27:35,240
to it, residents and even visitors. I'll
talk about visitors in a second.

411
00:27:33,480 --> 00:27:39,680
How we do the directing eyeballs, we
then work with every venue. So, we're

412
00:27:37,320 --> 00:27:45,240
talking to every bar, restaurant, venue,
explaining that, "Hey, Marshall County

413
00:27:42,040 --> 00:27:48,080
and the whole region is really
deliberately trying to catalyze live

414
00:27:46,960 --> 00:27:51,680
music.
And this is how.

415
00:27:50,160 --> 00:27:54,760
Would you Would you carry some Here are
some

416
00:27:52,600 --> 00:27:58,200
signs, table tents, posters, those
things that just say,

417
00:27:56,400 --> 00:28:02,880
you know, "Marshall County loves live
music, supports local. Here's a QR code,

418
00:28:00,680 --> 00:28:06,000
find all the shows." So,
um

419
00:28:04,080 --> 00:28:10,000
we basically get a pretty robust
coverage of print signage all across the

420
00:28:08,400 --> 00:28:14,880
city that goes to the hub.
We also produce custom

421
00:28:12,320 --> 00:28:18,600
digital content for every artist and
every venue, and we help promote them

422
00:28:16,160 --> 00:28:23,200
and say, "Hey, here's some great
posters and signs that you can send out

423
00:28:20,720 --> 00:28:26,360
that are post on your Facebook and
Instagram and those things."

424
00:28:25,000 --> 00:28:29,920
For some venues, they don't have a
calendar. We have a widget, we can say,

425
00:28:28,040 --> 00:28:34,400
"Hey, put this on your website." Shows
all of your live music and other events.

426
00:28:32,000 --> 00:28:39,520
What's great is if I find that as a as a
resident, I click on it, I see a show,

427
00:28:36,960 --> 00:28:43,880
well, I'm one click away back to the hub
to see everything that's going on.

428
00:28:41,760 --> 00:28:48,040
Um cuz that's a big challenge is
basically people not knowing about

429
00:28:45,680 --> 00:28:51,560
things. And
it's it's easier for me to cite the

430
00:28:49,440 --> 00:28:55,400
stats of say South Bend, but if I just
Google or go to Facebook or whatever and

431
00:28:53,760 --> 00:28:59,240
I say, "Hey, what's going on this
weekend in South Bend?" I'm only going

432
00:28:57,440 --> 00:29:04,200
to get about I mean, it's broad, but the
last time I did this, we got about five

433
00:29:02,400 --> 00:29:07,600
good results. It might tell you eight
things,

434
00:29:05,480 --> 00:29:10,360
three or four bad, like they're not in
the region or they're just they've

435
00:29:09,160 --> 00:29:14,960
passed.
Uh five events. Meanwhile, there's about

436
00:29:12,840 --> 00:29:19,840
40 or 50. So, it's almost an order of
magnitude difference. Um probably a

437
00:29:17,560 --> 00:29:22,320
similar thing. So, if I'm in South Bend,
I'm thinking about coming down here and

438
00:29:21,040 --> 00:29:27,160
I say, "Wait, any live music this
weekend in Plymouth?" Maybe it pulls one

439
00:29:24,880 --> 00:29:31,880
or two or zero. Maybe there are a
handful of things or So,

440
00:29:29,840 --> 00:29:36,360
the accuracy is a really important thing
cuz just Google, Facebook, Bandsintown,

441
00:29:34,560 --> 00:29:39,680
none of these um
platforms are really capturing all of

442
00:29:38,000 --> 00:29:42,720
the shows.
Um

443
00:29:41,480 --> 00:29:47,480
So, that's kind of the hub, the
infrastructure piece. And and really

444
00:29:45,640 --> 00:29:52,200
that's kind of the the proposal that's
that's put forth in front of you is to

445
00:29:50,200 --> 00:29:56,480
is for the I guess the
you know, Marshall County to cover the

446
00:29:54,440 --> 00:29:59,720
infrastructure costs for the year, for
us to talk with every venue across the

447
00:29:58,320 --> 00:30:02,320
county.
Um

448
00:30:00,640 --> 00:30:05,960
and
you know, basically set all of this up.

449
00:30:03,960 --> 00:30:09,960
We also work with every
uh you know, major festival, parks

450
00:30:08,360 --> 00:30:13,400
department, The Rees Theatre. Kind of
the We you know, we'll talk to every

451
00:30:11,320 --> 00:30:17,880
venue, but certain ones have a little
bit more weight. So, you know, we want

452
00:30:15,440 --> 00:30:20,600
to make sure we're that
say the

453
00:30:19,240 --> 00:30:25,480
you know, blue blueberry festival comes
to mind, that

454
00:30:22,480 --> 00:30:30,400
that we're
collaborating with them in the right way

455
00:30:27,240 --> 00:30:34,080
with the the goal of both enhancing the
audience at the people that go there,

456
00:30:31,840 --> 00:30:37,800
their time, but also it's a great
opportunity to capture all the email

457
00:30:36,560 --> 00:30:42,240
addresses,
um names. That is a durable resource for

458
00:30:40,400 --> 00:30:47,320
you all. It's not It's not for us to
own. It's for you all because the the

459
00:30:44,520 --> 00:30:50,720
slow build is we're capturing residents
and visitors. We're understanding their

460
00:30:49,400 --> 00:30:54,280
listening preferences and then we get
really good at referring out, "Hey, such

461
00:30:52,760 --> 00:30:57,040
and such act just got booked. You love
jam bands. You're going to like this

462
00:30:56,160 --> 00:30:59,280
show."
So,

463
00:30:58,200 --> 00:31:02,080
um
Yeah, and and uh

464
00:31:00,480 --> 00:31:06,400
well, it's a little longer than I wanted
to go, but that's essentially what kind

465
00:31:04,240 --> 00:31:10,720
of music town, at least the
infrastructure part, is.

466
00:31:08,560 --> 00:31:15,600
» How do they find you and how do you
optimize to make sure that if they type

467
00:31:13,160 --> 00:31:16,920
in music that they come they get to
>> Yeah.

468
00:31:15,960 --> 00:31:20,360
» they get to music town.
>> Yeah. So,

469
00:31:18,440 --> 00:31:24,280
most of the
residents or visitors finding it are

470
00:31:22,040 --> 00:31:27,520
going to find it through the signs and
the

471
00:31:25,200 --> 00:31:31,120
posting that's going to happen from all
the local venues.

472
00:31:29,240 --> 00:31:35,400
Um that we're, you know, they're already
posting, but a lot of times the managers

473
00:31:32,920 --> 00:31:40,040
they just have a lot going on. Sometimes
helpful for us to come in with our

474
00:31:38,240 --> 00:31:42,720
like, "Hey, you got a show coming up in
2 weeks.

475
00:31:41,600 --> 00:31:44,760
Here's uh
you know, here's some Do you need it?

476
00:31:43,920 --> 00:31:49,640
Well,
you know, post about it or we've crafted

477
00:31:48,520 --> 00:31:53,200
um
signs and things for them already or for

478
00:31:51,680 --> 00:31:56,600
the region and say, "Hey, maybe it's
time to post this. Let's just remind

479
00:31:54,720 --> 00:31:59,680
people." So, a lot of it will be
just sort of amplifying the existing

480
00:31:58,200 --> 00:32:03,680
organic channels.
And then the signage just around town is

481
00:32:01,280 --> 00:32:07,640
really nice because we might be at lunch
at a cafe,

482
00:32:06,440 --> 00:32:11,360
see,
you know, local all local live music

483
00:32:09,560 --> 00:32:17,200
shows here. You're scanning and that's
how you're finding. So, a lot of that's

484
00:32:12,600 --> 00:32:17,200
there. In doing all of that, we end up

485
00:32:17,760 --> 00:32:24,360
there's an SEO strategy that also is is
helping

486
00:32:21,680 --> 00:32:28,600
and slowly over time it brings, you
know, some of the terms like live music

487
00:32:26,440 --> 00:32:32,840
Plymouth, it's going to bring
the

488
00:32:30,000 --> 00:32:37,080
basically the Juke Live Marshall County
hub

489
00:32:34,000 --> 00:32:41,520
towards the top of those search results.
Cuz as all of these profiles, artists,

490
00:32:39,440 --> 00:32:45,040
pages have shows,
it's

491
00:32:42,560 --> 00:32:49,040
make it'll make our site or well, I said
our site, but really it's your hub

492
00:32:47,160 --> 00:32:50,600
at the top. It doesn't happen overnight,
but

493
00:32:50,040 --> 00:32:54,600
um
and it works. I mean, we started the the

494
00:32:52,680 --> 00:32:59,080
best story we have is sort of working
with Elkhart

495
00:32:56,080 --> 00:33:02,840
not even 2 years ago prior to them
saying, "Hey, we really want to

496
00:33:01,200 --> 00:33:07,920
want to be intentional about music."
They had about 125 shows in a single

497
00:33:05,320 --> 00:33:12,840
year across 10 venues, venues being
bars, restaurants, and the learner.

498
00:33:10,280 --> 00:33:16,520
Now they're like 8x that. So, it's about
100 800 shows this year in about 20

499
00:33:15,120 --> 00:33:20,360
venues.
And

500
00:33:18,200 --> 00:33:23,720
so our our goal is really just it's sort
of rising the tide for everybody. But to

501
00:33:22,440 --> 00:33:28,000
answer your question of how do you find
it, it's

502
00:33:25,200 --> 00:33:32,280
got to do a lot of
a lot of grassroots efforts. Um one of

503
00:33:30,920 --> 00:33:36,720
the interesting things with this ready
piece is it now allows us and if you

504
00:33:35,080 --> 00:33:39,840
guys come on board, it allows
us to

505
00:33:37,720 --> 00:33:42,560
basically cross-promote between the
three regions.

506
00:33:41,320 --> 00:33:44,640
So,
um

507
00:33:46,280 --> 00:33:51,400
it maybe it's easier to use a a for
instance, but

508
00:33:49,720 --> 00:33:54,440
it allows us to
a lot of times shows are siloed. So,

509
00:33:52,880 --> 00:33:58,800
maybe there's a singer-songwriter, maybe
there's three shows next week that are

510
00:33:56,240 --> 00:34:02,560
different singer-songwriters.
Well, they're all going to be marketed

511
00:34:00,560 --> 00:34:05,280
independently by the artist, they're all
going to be marketed independently by

512
00:34:03,760 --> 00:34:08,879
the venue.
And that's that's fine.

513
00:34:07,240 --> 00:34:12,280
But there's a lost opportunity there to
make it feel bigger and cohesive.

514
00:34:11,399 --> 00:34:15,919
So, if there's a couple
singer-songwriter events that are

515
00:34:13,600 --> 00:34:19,480
happening in Elkhart County and in St.
Joe County,

516
00:34:17,240 --> 00:34:24,159
but you can ahead of time plan,
organize these say 15 shows and that

517
00:34:22,679 --> 00:34:28,040
example could say, "Hey, this is the
singer-songwriter fest the remote

518
00:34:25,760 --> 00:34:32,600
singer-songwriter festival of Northwest
Indiana" or something. Great signage,

519
00:34:30,040 --> 00:34:35,600
posters, all that. Encourage everybody
to you know, kind of check off each one.

520
00:34:34,919 --> 00:34:39,639
So, we kind of have a little
gamification. People make their profiles

521
00:34:37,760 --> 00:34:44,600
on it and we can say, "Oh, you've You've
now seen 10 of the 15 shows." So, we can

522
00:34:42,480 --> 00:34:47,000
kind of cross-direct people to go from
different shows.

523
00:34:45,919 --> 00:34:50,399
Um
naturally, by doing all this, we have

524
00:34:48,879 --> 00:34:53,840
all we have the landscape of all the
shows that are happening. That's really

525
00:34:52,280 --> 00:34:56,600
helpful to share with venues that are
booking their own music from a

526
00:34:54,960 --> 00:34:59,520
transparency.
Um

527
00:34:57,600 --> 00:35:02,160
you know, I was just chatting with I
think

528
00:35:00,800 --> 00:35:05,160
uh
maybe it was Pat who mentioned they

529
00:35:03,400 --> 00:35:11,040
wanted to do a Thurs- like Thursday
movies or excuse me, Thursday shows at

530
00:35:07,720 --> 00:35:11,040
at the Reese. And

531
00:35:11,160 --> 00:35:15,560
um
when we have those conversations, we

532
00:35:14,520 --> 00:35:18,600
might say
we end up knowing, "Oh, so-and-so's

533
00:35:17,200 --> 00:35:21,880
doing Thursday. You know, maybe we
should look at Wednesday or you should

534
00:35:19,840 --> 00:35:25,640
consider Wednesday or Friday." Or we
have the just

535
00:35:23,600 --> 00:35:30,240
tech to say, "I'm not there." They can
go on the calendar themselves and see

536
00:35:27,200 --> 00:35:34,400
where the gaps are both on dates,
genres, you you name it. But, basically,

537
00:35:33,120 --> 00:35:37,800
it's a
that transparency is really helpful as

538
00:35:36,280 --> 00:35:42,360
people plan.
>> So, we have the hub. Does that mean that

539
00:35:40,080 --> 00:35:45,520
everybody in the county, every venue in
the county then

540
00:35:44,040 --> 00:35:48,800
has access to that?
>> Yeah, we do it We essentially do it for

541
00:35:47,400 --> 00:35:52,160
it. Sorry to cut you off. We do it for
>> We essentially do it for it. Sorry to

542
00:35:50,320 --> 00:35:55,560
cut you off. Yeah, we do it for them.
Um because we're talking to them and you

543
00:35:53,760 --> 00:35:58,840
know, I'm going to introduce myself,
explain what we're doing, explain what

544
00:35:57,000 --> 00:36:02,560
Marshall County and the whole region is
leaning into live music and how they're

545
00:36:00,200 --> 00:36:06,280
supporting it. Here's your page. It's
you know, big glamour shot of their

546
00:36:04,160 --> 00:36:09,000
restaurant or their bar there.
We're going to find out why is live

547
00:36:07,520 --> 00:36:14,240
music important to them. Is there any
cool stories? Cuz that's all interesting

548
00:36:11,160 --> 00:36:16,600
to me as an audience member. Um
all their socials. Then I'm going to say

549
00:36:15,920 --> 00:36:19,760
how
you got music, okay.

550
00:36:18,160 --> 00:36:23,560
Whatever you However you got it, Excel
sheet send it to me.

551
00:36:21,920 --> 00:36:25,760
We're going to put all that in.
Then we're just going to have regular

552
00:36:24,640 --> 00:36:29,360
communication with you. If you book
anything else, what else is coming up?

553
00:36:27,720 --> 00:36:31,880
Hey, you know, there's there's some
opportunities here. Now that we've got a

554
00:36:30,800 --> 00:36:35,440
better picture, we can say, you know,
there's not nothing on Wednesday nights.

555
00:36:33,280 --> 00:36:39,960
I know you told me you might do a
Wednesday night show. That might be an

556
00:36:37,360 --> 00:36:43,880
opportunity. So, that's
And and we And I might say to you, you

557
00:36:42,520 --> 00:36:48,080
know, you don't have an event calendar
on your website. Here's our code for the

558
00:36:46,240 --> 00:36:51,560
widget. You should pop that up there.
Then you can enter your And obviously

559
00:36:49,800 --> 00:36:56,920
people can go in and enter their own
stuff. When you're on that back end, you

560
00:36:53,840 --> 00:37:00,640
can also see what's coming up. You can
see

561
00:36:58,200 --> 00:37:05,000
uh what other types of shows are
happening all across the county. And so

562
00:37:03,240 --> 00:37:08,520
if you're booking if you're looking, I
don't know, 2 months out,

563
00:37:07,000 --> 00:37:13,880
is there anything going on on what like
what's going on on what Tuesday nights?

564
00:37:10,880 --> 00:37:17,280
And you might see, oh, none of the other
people have shows on Tuesday nights.

565
00:37:15,400 --> 00:37:21,080
That might be a nice night for for us to
do it.

566
00:37:18,360 --> 00:37:25,080
And last last point on that cuz it just
sometimes it just comes down to like

567
00:37:23,000 --> 00:37:29,600
these tangible little stories. I might
know your venue wants to do every

568
00:37:27,360 --> 00:37:32,520
might want to add music on Wednesdays.
But you think 52 Wednesdays a year is a

569
00:37:31,360 --> 00:37:36,120
little bit
much. But you could afford 26. You could

570
00:37:34,680 --> 00:37:39,400
afford every other one.
And that maybe you got a restaurant and

571
00:37:37,400 --> 00:37:43,320
you had the similar thought and you want
to do every other Wednesday. Well, then

572
00:37:40,880 --> 00:37:46,840
I can suggest that, hey,
alternate.

573
00:37:44,600 --> 00:37:50,520
So, now the the resident gets music
every single Wednesday of the year

574
00:37:49,400 --> 00:37:52,960
alternating. Whereas had you not
chatted, you know, maybe they'd have

575
00:37:51,920 --> 00:37:55,000
been
doubled up or what have you.

576
00:37:54,600 --> 00:37:59,960
So, it's a
>> 25,000 buys us

577
00:37:57,440 --> 00:38:03,280
a hub, established hub for the county.
>> Yes.

578
00:38:00,280 --> 00:38:06,240
» And indefinite management of that hub?
>> For it's an annual cost. Sorry. Should

579
00:38:05,480 --> 00:38:08,520
have heard that.
>> 25,000 a year?

580
00:38:07,560 --> 00:38:12,320
» Yeah.
Now, I think that will come down. Uh

581
00:38:10,960 --> 00:38:16,720
it will I think it'll continue to come
down because the sort of startup cost,

582
00:38:15,360 --> 00:38:21,120
if you will, are a bit higher as I
introduce Juke and this initiative to

583
00:38:19,760 --> 00:38:25,880
all the different bars, restaurants,
venues. Once we get rolling, it's a bit

584
00:38:23,800 --> 00:38:27,760
easier uh to maintain. And we've seen
that.

585
00:38:26,200 --> 00:38:30,880
» You setting every year? You're looking
for a certain amount of year commitment?

586
00:38:30,240 --> 00:38:32,960
I mean
>> No, I

587
00:38:31,520 --> 00:38:34,800
» No, what It's hard to establish
something in one year. What if they're

588
00:38:34,200 --> 00:38:37,840
like this there?
>> Oh, yeah. No, I think this is a This

589
00:38:36,280 --> 00:38:41,800
should be a durable piece. It should be
a three, you know, I think a three, I

590
00:38:39,640 --> 00:38:47,160
mean, one, it should never go like that.
I There's probably some point where

591
00:38:45,360 --> 00:38:52,720
it's
just rolling and that cost is probably

592
00:38:50,120 --> 00:38:55,880
half or something in like 3 years is my
hunch. Cuz that's just

593
00:38:53,560 --> 00:38:59,720
» And you never go into any of the the
proprietors and looking for compensation

594
00:38:58,640 --> 00:39:02,640
through them. That's all
>> No, it's it it's

595
00:39:01,040 --> 00:39:07,720
» Your county does this.
>> Correct. The over over time with

596
00:39:06,200 --> 00:39:12,160
Elkhart County or St. Joseph County, the
mix of

597
00:39:10,360 --> 00:39:16,000
funding has shifted. So, sometimes it's
started It's been the county,

598
00:39:13,720 --> 00:39:19,640
combination of county, city, and private
or corporate or private folks.

599
00:39:18,560 --> 00:39:23,600
And
you know, we can change. So, maybe this

600
00:39:21,160 --> 00:39:27,280
year it starts with
you know, county funds and then maybe

601
00:39:25,400 --> 00:39:30,440
next year it's like, "Okay, we're going
to do only half and we're going to find

602
00:39:29,040 --> 00:39:32,720
a sponsor for the other half." I mean,
there's

603
00:39:31,400 --> 00:39:36,800
uh
you know, certainly

604
00:39:34,960 --> 00:39:40,960
that's just what we've seen in in say
St. Joseph and Elkhart counties, but

605
00:39:39,200 --> 00:39:44,120
» The business owners give you you're
going to get in touch with all of them

606
00:39:42,360 --> 00:39:47,840
or they have to come to you and populate
them?

607
00:39:44,880 --> 00:39:51,240
» So, generally the the business we'll we
go to them.

608
00:39:49,560 --> 00:39:54,480
Now, I might ask for a handful of
introductions from the folks in the room

609
00:39:52,720 --> 00:39:57,720
if there's people that I don't know, but
generally, you know, we're or not

610
00:39:55,720 --> 00:40:01,040
generally, but we're going to them.
And just telling saying,

611
00:39:59,960 --> 00:40:03,920
you know, there's this focus on live
music.

612
00:40:02,320 --> 00:40:09,600
I need broadly speaking, here's your
profile, bless it, and um

613
00:40:08,000 --> 00:40:12,480
share your all your live music with us
and then

614
00:40:10,760 --> 00:40:14,960
there's a
you know, there's a different

615
00:40:13,240 --> 00:40:18,120
conversation that I might have, a deeper
conversation with say the Reese Theater

616
00:40:16,520 --> 00:40:21,880
than I would with, I don't know, the the
break room for instance.

617
00:40:21,040 --> 00:40:24,200
» That's her.
>> Oh, is it?

618
00:40:22,840 --> 00:40:28,280
Maybe not. Unless you're here, so maybe
you can continue.

619
00:40:26,160 --> 00:40:31,960
Also, one of some of our earliest
customers or earliest artists we ever

620
00:40:30,440 --> 00:40:34,600
worked with were
down the performing down at the break

621
00:40:33,400 --> 00:40:37,920
room like 5 years ago.
>> Oh, really? Yeah. During COVID I was

622
00:40:36,520 --> 00:40:40,640
» song requests and all this kind of
stuff, yeah.

623
00:40:38,760 --> 00:40:43,200
» I like the interactive piece of it, too,
that you had mentioned in our initial

624
00:40:42,120 --> 00:40:44,600
meeting.
There was that

625
00:40:44,120 --> 00:40:49,720
» Yeah.
>> piece. I don't know if you want to Yeah.

626
00:40:46,320 --> 00:40:53,720
» Yeah, I mean, so we're you know, we're
in shows, we're always

627
00:40:52,040 --> 00:40:58,040
part of the interesting part of the hub,
so to speak. It's not just awareness,

628
00:40:55,320 --> 00:41:02,480
but it's also engagement. And as people,
we want people to engage because then we

629
00:41:00,240 --> 00:41:06,280
learn your name, your email address,
maybe your phone number, your listening

630
00:41:04,000 --> 00:41:09,640
preferences, and that's an asset for the
county.

631
00:41:07,600 --> 00:41:13,000
Um
so you you can imagine that getting

632
00:41:11,200 --> 00:41:16,440
substantively large enough, and well,
that's going to help

633
00:41:14,560 --> 00:41:20,360
anybody who's putting on a new show or
another show market that show correctly.

634
00:41:19,240 --> 00:41:24,360
And we'll get the listening, you know,
in time. We don't have this today. Today

635
00:41:22,360 --> 00:41:27,920
people can sign up. I know your name, I
know your email address, and and uh

636
00:41:26,880 --> 00:41:30,600
your
your phone number if you've shared it,

637
00:41:29,080 --> 00:41:34,960
and I know that you you want to be
communicated with. But you've done it

638
00:41:32,920 --> 00:41:39,880
because you want to request a song or
you wanted to suggest an artist or you

639
00:41:36,680 --> 00:41:44,080
wanted to rate a show or you wanted to
use the photo the digital photo booth or

640
00:41:42,240 --> 00:41:47,600
you wanted to
answer the poll or whatever it was.

641
00:41:46,480 --> 00:41:51,720
Um
the goal of it being

642
00:41:49,960 --> 00:41:54,560
in time you're getting
a nice text message like, "Hey, you're

643
00:41:53,120 --> 00:41:57,200
going to love the show at the break room
cuz it's such and such." Um

644
00:41:56,640 --> 00:41:59,360
so.
>> So, you're marketing to the people who

645
00:41:58,360 --> 00:42:00,320
are most likely to show [clears throat]
up.

646
00:41:59,840 --> 00:42:04,000
» Yeah.
>> And then from there, the other cool

647
00:42:02,000 --> 00:42:05,480
thing is on the platform it lists all
the town or

648
00:42:05,240 --> 00:42:09,600
» Yeah.
>> Right now I'm looking at Elkhart,

649
00:42:06,680 --> 00:42:12,480
Goshen, and South Bend. So,
then Marshall County towns will

650
00:42:12,120 --> 00:42:16,600
» Correct.
>> populate on there. So, when somebody's

651
00:42:14,600 --> 00:42:22,520
on the platform already, they're more
likely to then discover whatever you

652
00:42:18,520 --> 00:42:25,680
have going on. For example, today, I
always film with that video every week

653
00:42:24,480 --> 00:42:30,240
of like what there is to do this
weekend. I had to visit five different

654
00:42:28,040 --> 00:42:34,480
Facebook pages, three different Google
links to figure out what all was going

655
00:42:32,480 --> 00:42:40,320
on in Marshall County, and that was just
music-wise, cuz we have the TGIF in

656
00:42:37,760 --> 00:42:46,680
Argos, the Mayor's Summer of Music,
Culver Second Saturday, John Baylor and

657
00:42:42,360 --> 00:42:50,320
the Moon Rockers, and then the Ranch
the Rangers. I was going to say the

658
00:42:47,880 --> 00:42:53,960
Ranchers. The Rangers who are at the
Rees, and then there's a ton of

659
00:42:51,840 --> 00:42:58,440
different uh performers at the Latino
Festival. So,

660
00:42:56,320 --> 00:43:02,320
in essence, all of those will be listed
on here, and I also never want to hear

661
00:43:01,080 --> 00:43:05,960
there's nothing to do in Marshall
County, but all of those will be listed

662
00:43:04,600 --> 00:43:10,600
on here
in a nice, organized way, and in a

663
00:43:08,000 --> 00:43:14,600
platform that has the potential to reach
the right audiences right away,

664
00:43:12,160 --> 00:43:19,680
directly, once you learn their music
preferences. The second thing,

665
00:43:17,160 --> 00:43:24,360
you're likely to be discovered by people
who are maybe in Elkhart, Goshen, South

666
00:43:22,000 --> 00:43:27,400
Bend, and then as this thing grows,
hopefully it does, sounds like you're on

667
00:43:25,960 --> 00:43:31,520
the right track with the Ready Grant and
everything,

668
00:43:28,600 --> 00:43:34,600
then it goes to the next region aside
aside those

669
00:43:32,920 --> 00:43:39,000
towns. Um
>> So, you work with those

670
00:43:36,000 --> 00:43:44,000
» proprietors to get that
to help them to go to that site, cuz you

671
00:43:41,640 --> 00:43:47,240
want one-stop shop.
And

672
00:43:45,560 --> 00:43:50,880
if we were paying for it, we would have
one shop stop. You know what I mean? So,

673
00:43:49,400 --> 00:43:55,680
that's how it would work. You would work
with those proprietors, cuz it could be

674
00:43:54,600 --> 00:43:57,560
18 places.
>> Yeah, that's probably what I sort of

675
00:43:56,920 --> 00:44:01,560
what I thought, yeah.
>> That would all have potentially have,

676
00:44:00,040 --> 00:44:05,160
you know, some kind of
live music going.

677
00:44:02,600 --> 00:44:10,600
» and that's about what Elkhart has, about
21, South Bend, Mishawaka, Granger all

678
00:44:08,720 --> 00:44:13,600
has they have like 50 people
>> I just looked at any event center or or

679
00:44:12,360 --> 00:44:15,880
a bar or a nightclub.
>> So if you would do a bro I think 18 is

680
00:44:15,320 --> 00:44:18,080
about right.
>> You'd have a profile. You would have a

681
00:44:17,360 --> 00:44:20,680
profile.
>> Right. And then

682
00:44:18,680 --> 00:44:23,000
» Whether you're one of us it's it's about
>> I'm just saying

683
00:44:21,200 --> 00:44:24,760
» everything in one place is a big big
deal.

684
00:44:23,800 --> 00:44:29,960
It's a big big deal.
>> And so thank you. The other thing that

685
00:44:27,640 --> 00:44:35,760
for us is the signage piece where you'll
have that shareable content ready to go

686
00:44:33,400 --> 00:44:39,720
and that's on your bar top, that's on
your tabletops and everything or hung in

687
00:44:37,840 --> 00:44:45,240
your restaurants where people can scan
the QR code or type in the link to the

688
00:44:41,560 --> 00:44:48,320
website and easily connect them to music
or performance

689
00:44:46,480 --> 00:44:53,200
» More importantly given the task of this
commission

690
00:44:49,560 --> 00:44:58,840
we are once again creating a marketable
platform in this case to market to our

691
00:44:55,960 --> 00:45:04,560
visitors that are looking for things to
do and reasons to stay longer in our

692
00:45:01,800 --> 00:45:07,200
county. To me this is
this is phenomenal.

693
00:45:05,440 --> 00:45:11,400
» I went to that meeting that he was at
and I could tell you yeah

694
00:45:09,600 --> 00:45:15,680
that there were several people in there
on that table that were super excited.

695
00:45:13,440 --> 00:45:20,440
The Reese was was there.
The Wild Rose was there. Rose was there.

696
00:45:18,160 --> 00:45:24,360
There was a few other people that were
>> The mayor came for a little bit.

697
00:45:21,920 --> 00:45:27,440
» very excited about it because one school
can have a play and they can look to see

698
00:45:26,000 --> 00:45:29,880
the schedule to see okay there's already
a live performance that's being done on

699
00:45:29,000 --> 00:45:34,200
the same night so let's
>> do that too, right?

700
00:45:31,200 --> 00:45:37,760
» Yeah, they change people can look at it
and change their direction as to when

701
00:45:36,520 --> 00:45:42,320
they were going to have their
performance based upon the schedule.

702
00:45:39,800 --> 00:45:45,960
» It's a literal gift to Marshall County
venues and I know like not all of them

703
00:45:44,360 --> 00:45:49,760
are specifically venues, some of them
are restaurants, some of them are parks,

704
00:45:47,880 --> 00:45:53,640
some of them are the Reese or the Wild
Rose Moon, but it's literally like a

705
00:45:51,560 --> 00:45:55,720
gift to them to give them this platform
where you get

706
00:45:54,000 --> 00:45:59,800
» tables or Airbnbs they should have links
to this. Every one of them should have

707
00:45:57,600 --> 00:46:02,040
QR codes at every single I will probably
put put every I will have Kristen put it

708
00:46:01,760 --> 00:46:06,680
in
>> Every room, absolutely.

709
00:46:04,240 --> 00:46:11,520
» But this too so helps with meeting, you
know, with those Airbnb hosts. This is

710
00:46:08,920 --> 00:46:16,040
something that we can gift to them so
that they can have something in their

711
00:46:13,000 --> 00:46:21,040
Airbnbs and VRBOs and
have people know exactly

712
00:46:18,800 --> 00:46:24,240
what there is to do, what's happening,
when where to go once they are here,

713
00:46:23,080 --> 00:46:27,600
once we do get them here.
>> don't want to get crazy. I mean, we

714
00:46:25,520 --> 00:46:31,280
can't get everything like we have talked
about. We we really went off the rails

715
00:46:29,600 --> 00:46:35,920
and we were thinking farmers markets and
things like that. Eventually, maybe.

716
00:46:33,880 --> 00:46:39,320
» What's the roll out? How does the roll
out look? How How long do you think it

717
00:46:37,640 --> 00:46:41,760
takes? How long I mean, I want to know
what the

718
00:46:40,680 --> 00:46:45,680
What's the next step?
>> Sure. We write you a check today.

719
00:46:43,440 --> 00:46:47,720
» Yeah. What's the next step?
>> Cuz I forgot my checkbook. I didn't

720
00:46:47,040 --> 00:46:49,760
bring the checkbook.
>> You've already established that

721
00:46:48,520 --> 00:46:52,080
following you home is okay.
>> Agreements today, but no checks.

722
00:46:51,440 --> 00:46:54,960
» But
>> You know what I'm saying? But

723
00:46:52,800 --> 00:46:57,880
» Yeah, no. So, quick Yeah, absolutely.
It's about a No, about a 3-month roll

724
00:46:56,400 --> 00:47:02,120
out.
First step, I'm going to chat with

725
00:46:59,440 --> 00:47:07,280
whomever the
It's nice to have a a small

726
00:47:04,640 --> 00:47:11,480
motivated sort of thought leadership
group in the county. So, whomever that

727
00:47:09,920 --> 00:47:14,120
might be, I feel like I'm going already
>> We're already tight. Yeah.

728
00:47:13,000 --> 00:47:17,560
» You know,
um you know, I think there's probably

729
00:47:15,840 --> 00:47:21,520
three or four people just to get a sort
of hey, let's talk about strategy, let's

730
00:47:19,560 --> 00:47:25,240
talk about what
you all think is a long-term vision for

731
00:47:23,600 --> 00:47:28,680
live music to the extent that exists and
what's also a

732
00:47:26,640 --> 00:47:33,000
incremental step and what would be
something that would be helpful. So,

733
00:47:29,960 --> 00:47:36,120
» There's also one other piece to it.
>> And if

734
00:47:33,960 --> 00:47:41,280
» Yeah. This is over and above. This is
the piece of

735
00:47:38,440 --> 00:47:45,760
if let's say Swan Lake wanted to do big
events and they don't want to take on

736
00:47:44,000 --> 00:47:50,080
getting that set up.
Chris's group can work with Swan Lake to

737
00:47:49,040 --> 00:47:54,240
book
the entertainer to bring them in to have

738
00:47:53,280 --> 00:47:58,760
a concert at.
>> And his resources, the people that he

739
00:47:56,360 --> 00:48:04,040
has already connected to in Nashville in
these other areas and in within the

740
00:48:01,200 --> 00:48:08,640
region and outside of the region. Um,
this is a music lover. So, he already

741
00:48:06,160 --> 00:48:13,240
has these contacts that might not have
performed here in our area. So, it would

742
00:48:11,120 --> 00:48:15,800
differentiate what we're used to and
maybe get some

743
00:48:13,880 --> 00:48:19,680
» By us committing to this, we are giving
all of our

744
00:48:17,560 --> 00:48:25,080
various businesses and organizations
access to your portfolio. But, the

745
00:48:23,360 --> 00:48:27,800
extra the extra just so it's clear. I
want to make sure it's clear though.

746
00:48:26,280 --> 00:48:31,400
» The extra is extra.
>> The bookings like a Swan Lake booking a

747
00:48:29,760 --> 00:48:32,800
higher premiere event.
>> Yeah.

748
00:48:31,640 --> 00:48:35,120
» That would be an extra fee.
>> Yeah, I think I think people understand

749
00:48:34,240 --> 00:48:37,320
that. I don't think so. Give them a
base.

750
00:48:35,600 --> 00:48:40,720
» You could see the list of all the
singers.

751
00:48:38,640 --> 00:48:44,200
I liked I liked how that singer looked
on their YouTube video or whatever you

752
00:48:42,720 --> 00:48:45,520
Google them. And then you call them up
and book them.

753
00:48:44,920 --> 00:48:47,840
» Yeah.
>> And that's great.

754
00:48:46,520 --> 00:48:49,720
» If you have a budget set aside for
visitors.

755
00:48:48,400 --> 00:48:51,360
» Okay, yeah. Sorry, focus thing. But,
that's what I thought your question was

756
00:48:51,000 --> 00:48:54,800
about.
>> Well, kind of. No, I I'm

757
00:48:53,480 --> 00:48:59,600
going to make two motions in a row. I
think we're spinning our wheels here. I

758
00:48:56,560 --> 00:49:01,600
make a motion for a resounding motion to
approve this and

759
00:49:01,080 --> 00:49:04,480
» I second it.
>> I'm on board. I think this is brilliant.

760
00:49:03,240 --> 00:49:06,320
» I already wrote it down. Just so you
know.

761
00:49:04,920 --> 00:49:10,920
» I have a first of the This is what we
need.

762
00:49:06,680 --> 00:49:14,800
» All those in favor? I. All opposed?
Eyes have it.

763
00:49:11,760 --> 00:49:19,880
» Keep in mind that I I wanted to have us
be the center of arts and music. And I

764
00:49:18,000 --> 00:49:24,680
got shot down the end music part. They
just wanted to have it just be arts. Cuz

765
00:49:21,960 --> 00:49:28,160
I I think it's different. They all say
it's an art. Music is an art. I don't

766
00:49:27,000 --> 00:49:32,640
believe that. It should be arts and
music and that's what I want to push

767
00:49:29,600 --> 00:49:32,640
for. So.

768
00:49:33,240 --> 00:49:38,680
» People
It's sometimes if you're different, it's

769
00:49:36,400 --> 00:49:40,880
hard to behold. Like you if it's if you
start stacking

770
00:49:40,000 --> 00:49:43,400
» Yeah.
Yeah. I also think that

771
00:49:42,120 --> 00:49:45,560
» It's going to be in every hotel every
year.

772
00:49:43,800 --> 00:49:47,680
» how popular and how much music does
bring people together.

773
00:49:46,600 --> 00:49:52,160
» For businesses, but
>> They just had the blueberry festival and

774
00:49:50,520 --> 00:49:55,960
even over the festival weekend, there
was music in the park for Mayor Summer

775
00:49:54,160 --> 00:50:01,280
Music, and there was still a pretty
hefty flat crowd there at Mayor Summer

776
00:49:58,720 --> 00:50:04,960
Music, which was a folk mostly a music
event, and then there were a few food

777
00:50:02,720 --> 00:50:08,240
trucks there. But,
I think music does have that power of

778
00:50:06,720 --> 00:50:11,880
bringing people together even with
competing events around it. I mean, I

779
00:50:10,280 --> 00:50:15,800
just listed all of the music going on
this weekend, and they're all going to

780
00:50:14,040 --> 00:50:19,560
be competing with each other, but not
really because there's so much to go

781
00:50:17,280 --> 00:50:24,840
around.
>> I mean, if I have if I have a country

782
00:50:22,120 --> 00:50:27,040
band at the Reef, that's I'm going to be
I you know, somebody else is going to

783
00:50:26,000 --> 00:50:29,200
look at that and say, "Well, I don't
want to have a country band at the Reef.

784
00:50:28,320 --> 00:50:32,200
I want to have
>> Well, there's a rhythm and blues band

785
00:50:30,720 --> 00:50:34,800
band in the park, then there's the Latin
Festival all day

786
00:50:33,120 --> 00:50:38,880
» Yeah, exactly.
>> So, there's so many options.

787
00:50:36,680 --> 00:50:43,560
» Griffin, thank So, and then the next 2
months the next 2 months is building the

788
00:50:40,880 --> 00:50:46,280
site and getting signage out. So, that
did the roll out plan.

789
00:50:44,920 --> 00:50:48,880
» Through our Visit Marshall County
website.

790
00:50:47,000 --> 00:50:51,800
» Yeah. Well, so
>> Well, we could just add this to the

791
00:50:50,240 --> 00:50:57,000
» We have their own website. We now we
could talk about is, you know,

792
00:50:54,560 --> 00:51:02,120
does a widget or does part of live music
belong on? I think it'd be

793
00:50:58,960 --> 00:51:06,080
I think our technology calendar
We have a different one that you're not

794
00:51:03,680 --> 00:51:10,240
maybe you were looking at. Um that might
be a good fit as well on

795
00:51:08,760 --> 00:51:13,880
Uh a different one actually different
than that that might be a really good

796
00:51:11,880 --> 00:51:18,520
fit for
the site if you wanted to

797
00:51:16,320 --> 00:51:21,840
distinguish
music and and then non-music events with

798
00:51:20,880 --> 00:51:25,320
your other calendar. I don't want to
over-calendar people.

799
00:51:22,760 --> 00:51:28,360
» still end up I'll it will be nice to
have everything on

800
00:51:26,720 --> 00:51:31,200
» Yeah.
>> And then I can take what you have

801
00:51:30,000 --> 00:51:34,760
instead of going all those different
Facebook pages and everything.

802
00:51:33,160 --> 00:51:38,920
I would take what you have and put it on
the county calendar as well. So,

803
00:51:37,520 --> 00:51:43,600
» You it could be potentially that where
you have like it in the county like as

804
00:51:41,520 --> 00:51:46,160
you mentioned, maybe music and arts are
slightly different. You say, "Hey, we're

805
00:51:44,960 --> 00:51:50,520
we're going to have our own dedicated
page to music and that is So, but

806
00:51:49,080 --> 00:51:53,600
But yeah, we'll certainly over the next
3 months it's talking all the venues,

807
00:51:52,280 --> 00:51:57,080
getting all the signs out, and building
the whole hub.

808
00:51:55,480 --> 00:52:00,920
» So, then would you come back here like
and then we could talk about it again?

809
00:51:59,440 --> 00:52:03,560
» I don't think he needs to come back to
us. He's coming to you.

810
00:52:01,920 --> 00:52:05,600
» Oh, okay.
I didn't know if you guys wanted an

811
00:52:04,480 --> 00:52:11,000
update.
>> This is This is now your baby. You

812
00:52:07,960 --> 00:52:15,600
» So, we have really great reporting cuz
we're always We're able to start

813
00:52:13,560 --> 00:52:23,520
Anyway, we have really great nearly
real-time reporting. And so, it's not a

814
00:52:19,960 --> 00:52:27,160
big lift if you said, "Hey, in 6 months
give us a an update of how many shows

815
00:52:25,680 --> 00:52:29,960
are happening, how many are upcoming,
what is catalyzed, that or that."

816
00:52:28,440 --> 00:52:32,920
» Yeah, if there's any data or reporting,
I was just curious if you guys would

817
00:52:31,280 --> 00:52:35,600
want that update.
That comes with it, like attendance,

818
00:52:34,520 --> 00:52:37,920
page views,
>> Yeah.

819
00:52:35,920 --> 00:52:41,240
» the cross county traffic that's
>> We probably will at a year, but not that

820
00:52:40,240 --> 00:52:42,880
time soon.
>> Yeah. The rollout's going to go through

821
00:52:42,440 --> 00:52:46,200
you.
>> So, is this approved for 1 year or 3

822
00:52:44,520 --> 00:52:49,600
years? Did you guys
clarify that? Okay.

823
00:52:48,240 --> 00:52:53,240
» We'll get it started and then
>> And then we'll come back in a year.

824
00:52:51,840 --> 00:52:55,960
» Okay.
I'll think about that. Thank you for

825
00:52:54,520 --> 00:52:57,720
having me. Thank you.
>> Thank you.

826
00:52:56,680 --> 00:53:03,840
» All right.
>> I'm set. You're up. Now, I'll leave this

827
00:53:00,040 --> 00:53:07,040
up to you. I have your slideshow here.
If you want to use this to scroll

828
00:53:05,520 --> 00:53:11,000
through as you're doing it, that would
be cuz all of our people see this and

829
00:53:08,960 --> 00:53:13,161
you can I think you can see I got bad
eyes, so I'm going to need it on my end

830
00:53:12,480 --> 00:53:15,440
anyway.
>> [laughter]

831
00:53:13,520 --> 00:53:17,440
» So, yeah. So, that is That's running my
computer.

832
00:53:16,240 --> 00:53:19,440
» Okay.
>> on the big screen and

833
00:53:18,640 --> 00:53:22,880
» You'll be able to see it right there.
>> Can you see it from here?

834
00:53:20,520 --> 00:53:27,120
» I got mine pulled up here as well, too.
>> But I'll let you cuz there's some small

835
00:53:24,480 --> 00:53:29,320
text on on it and uh
Let me So, to me trying to figure out

836
00:53:28,520 --> 00:53:31,720
where you're at.
>> Yeah.

837
00:53:33,320 --> 00:53:39,280
» Make this full screen for everybody.
There we go.

838
00:53:37,960 --> 00:53:42,880
So,
first off, uh appreciate everybody's

839
00:53:41,320 --> 00:53:46,320
time today.
Um,

840
00:53:43,560 --> 00:53:49,840
quick introduction to myself. I am Matt
Verdun. Um, work for a company called

841
00:53:48,080 --> 00:53:53,360
Placer AI.
Uh, we're essentially a location

842
00:53:51,160 --> 00:53:58,400
analytics software. So,
uh, what we do is I specialize with

843
00:53:55,440 --> 00:54:04,240
working within civic organizations,
uh, counties, municipalities, EDOs,

844
00:54:00,840 --> 00:54:08,440
CVBs, DMOs, tourism commissions.
Um, and what we do

845
00:54:06,080 --> 00:54:13,760
is we help these, uh, organizations and
these communities leverage mobile

846
00:54:10,760 --> 00:54:19,200
location data, uh, to then learn about
who visits their community, where do

847
00:54:16,520 --> 00:54:23,200
they come from, what do they like to do.
So,

848
00:54:20,760 --> 00:54:28,440
uh, little bit background just on Placer
itself, how we get our data, uh, who we

849
00:54:26,440 --> 00:54:32,760
are, how long we've been around. So, we
were founded in 2018. Uh, we've been

850
00:54:30,960 --> 00:54:38,840
selling in the market since 2018, I
should say. Uh, we work with over 4,500

851
00:54:36,440 --> 00:54:43,280
actual organizations now across 30
different, uh, industries. Within the

852
00:54:41,240 --> 00:54:47,840
civic industry, uh, we work with
approximately 2,000 customers. So,

853
00:54:45,800 --> 00:54:53,960
nearly half of our customer base is
civic organizations. Um,

854
00:54:50,480 --> 00:54:58,880
how we actually get our data is through
partnerships with mobile applications.

855
00:54:56,600 --> 00:55:03,000
So, these are lifestyle type apps that
when users download them, they're

856
00:55:01,160 --> 00:55:08,800
incentivized to show their location at
all times. Typically, the example that I

857
00:55:05,080 --> 00:55:12,800
like to give would be a weather app. Uh,
when you download that app, it may ask

858
00:55:10,600 --> 00:55:16,800
you, "Can we see location always, while
using, or never?"

859
00:55:14,720 --> 00:55:20,800
Users are more likely incentivized to
say always. Um, so, those are the types

860
00:55:18,960 --> 00:55:23,920
of apps that we would then partner with.
>> I always say never.

861
00:55:22,240 --> 00:55:28,640
Most And you're not getting counted.
>> And most people that I talk to do.

862
00:55:26,960 --> 00:55:32,560
Um, one of the things that is unique
though to Placer is that we don't

863
00:55:30,880 --> 00:55:37,920
collect any personally identifiable
information from those devices. So,

864
00:55:35,360 --> 00:55:43,040
prior to, uh, us even receiving the
location data, it is all de-identified

865
00:55:40,720 --> 00:55:48,120
by those mobile part mobile app partners
that we have. So, all we see is the

866
00:55:46,120 --> 00:55:51,480
latitude and the longitude of that
device.

867
00:55:49,240 --> 00:55:57,400
And then it were given a fictitious
mobile ID to then recognize that within

868
00:55:54,440 --> 00:56:01,960
our panel of devices.
Our panel's made up of about 30 million

869
00:55:59,760 --> 00:56:06,240
mobile devices across the entire United
States.

870
00:56:03,440 --> 00:56:11,960
And as I mentioned, none of that data
we have access to as far as personally

871
00:56:07,960 --> 00:56:16,000
identify identifiers.
So, what you can typically start to do

872
00:56:13,920 --> 00:56:20,200
with this data is then understand like I
mentioned previously, how many people

873
00:56:18,080 --> 00:56:25,120
are visiting a place. It is any physical
place. So, even just listening to

874
00:56:21,760 --> 00:56:30,800
Griffin talk through his his pitch.
An an application like that where you

875
00:56:27,280 --> 00:56:35,440
can have a a map or a calendar to show
you what events are going on.

876
00:56:32,800 --> 00:56:40,200
You can then utilize Placer to then use
attendance. Where did those people come

877
00:56:37,640 --> 00:56:46,640
from? So, now you can start to prove out
the fact that these other types of

878
00:56:42,600 --> 00:56:49,320
events are bringing in tourism traffic.
One of the ones that we'll focus on

879
00:56:48,240 --> 00:56:52,960
today
is actually last year's blueberry

880
00:56:51,280 --> 00:56:56,440
festival.
Kind of going back on our data a little

881
00:56:55,240 --> 00:57:01,840
bit more.
It is all historical data. So, it is

882
00:56:59,440 --> 00:57:06,600
about on a approximately a seven-year
rolling period. So, nearly eight years

883
00:57:04,400 --> 00:57:12,280
worth of data. It's about seven years
and three quarters. So, right now our

884
00:57:09,000 --> 00:57:16,960
data goes back to January 1st of 2019.
There is the ability to get down to

885
00:57:14,320 --> 00:57:21,120
daily aggregations. So, for an event
like the blueberry festival, you could

886
00:57:18,920 --> 00:57:26,680
go in and you can look at the Saturday
or the Sunday of the actual festival

887
00:57:23,320 --> 00:57:31,200
itself. But our data is updated daily.
So, every day you log in, there is fresh

888
00:57:28,720 --> 00:57:36,800
data to look at on approximately a three
to four day latency. So, it is near real

889
00:57:34,080 --> 00:57:41,000
time. So, logging in tomorrow, you would
be able to look at data for this year's

890
00:57:39,480 --> 00:57:44,280
blueberry festival and understand
attendance numbers, where those people

891
00:57:42,560 --> 00:57:46,120
came from, where else did they like to
go.

892
00:57:44,840 --> 00:57:48,640
» I think we need to show that as an
example and then give us that data and

893
00:57:47,800 --> 00:57:53,600
then we'll make it to
>> It was hot on Saturday.

894
00:57:51,120 --> 00:57:56,520
» It's too last year.
>> So,

895
00:57:54,720 --> 00:58:00,560
So, I don't I while I don't have this
year's data, this is this is an example

896
00:57:59,040 --> 00:58:04,120
of some of the data that you'd be able
to pull. This is actually from our

897
00:58:02,800 --> 00:58:07,720
platform.
This is again looking at last year's.

898
00:58:06,240 --> 00:58:11,960
So, some of the things that we look at,
the building blocks of it all are that

899
00:58:09,480 --> 00:58:16,200
panel. So, what we would start with are
how many of those panel visits

900
00:58:14,200 --> 00:58:20,360
actually came to that particular
location. We then extrapolate that

901
00:58:18,680 --> 00:58:24,800
number to account for the rest of the US
population. So, people that don't have

902
00:58:23,040 --> 00:58:28,400
their phones sharing their location at
all times,

903
00:58:26,400 --> 00:58:32,040
maybe they don't even have a phone,
they're under the age of 18, right?

904
00:58:29,960 --> 00:58:37,760
These are there's a bunch of
uh of factors that are taken into that

905
00:58:35,240 --> 00:58:42,080
particular algorithm.
What that allows us to then do is see

906
00:58:39,920 --> 00:58:48,160
things like unique visitor counts. So,
in this case for 2025, we saw 122,900

907
00:58:46,360 --> 00:58:55,400
unique visitors.
Now, those visitors made up 150,600

908
00:58:52,200 --> 00:59:01,120
total visits to the festival itself.
Average stay time was approximately 118

909
00:58:58,560 --> 00:59:06,880
minutes with that peak wait window being
from 12:00 p.m. to 8:00 p.m.

910
00:59:03,480 --> 00:59:10,680
» So, if Tracy was out there every day,
but she was,

911
00:59:08,280 --> 00:59:15,960
then it would only come up one time?
>> So, we we count her in Tracy's aspect,

912
00:59:13,720 --> 00:59:20,640
we would count her daily.
If she leaves what we have built for

913
00:59:18,320 --> 00:59:25,280
that geofence over the course of the day
and then were to come back, she is only

914
00:59:22,440 --> 00:59:29,880
counted as one visit for that day.
>> But if she's staying she's coming from

915
00:59:27,760 --> 00:59:33,400
Marshall County to the Blueberry
Festival area.

916
00:59:31,120 --> 00:59:35,440
» Mhm. She would still be counted as a
visit. Yes.

917
00:59:34,160 --> 00:59:38,600
» Not a unique visit.
>> Uh she would. Yes. So unique probably

918
00:59:37,240 --> 00:59:39,920
slept in the carrots with us.
>> It's one account.

919
00:59:39,616 --> 00:59:44,200
» [laughter]
>> Carrots with Unique visitor would would

920
00:59:41,720 --> 00:59:48,320
essentially just mean it's how many
people uh made up those total visits.

921
00:59:46,600 --> 00:59:49,800
» Let me ask this quick cuz I as you know
I didn't use it.

922
00:59:49,080 --> 00:59:56,920
» Mhm. Yeah.
>> Um I used it for 3 years. Um

923
00:59:53,160 --> 01:00:02,120
So my one couple questions is
if they visit once that day, leave, come

924
01:00:00,200 --> 01:00:03,200
back, is that just counted for that one
day?

925
01:00:02,640 --> 01:00:06,880
» Correct.
>> So they're never recounted if they leave

926
01:00:05,080 --> 01:00:09,640
that perimeter
and come back in, then it's not another

927
01:00:09,000 --> 01:00:13,440
visit.
>> Correct. And that And that is one of

928
01:00:11,360 --> 01:00:17,680
those areas where typically we will see
if somebody's using clickers or

929
01:00:15,240 --> 01:00:20,640
something like that, it it throws off
those counts because there's human error

930
01:00:20,000 --> 01:00:22,320
involved.
>> Sure.

931
01:00:21,080 --> 01:00:24,360
» They're sitting there watching people
walk in. They may not remember

932
01:00:23,600 --> 01:00:27,960
somebody's face.
>> And of course kids who do not have cell

933
01:00:26,040 --> 01:00:32,720
phones are not counted. So
>> They're built into the algorithm.

934
01:00:30,360 --> 01:00:37,520
While we don't have any device holders
under the age of 18 in our panel, that

935
01:00:35,960 --> 01:00:40,440
is a part that is a part of what is
built into the

936
01:00:38,240 --> 01:00:42,040
» That's built into this 150,000.
>> Correct.

937
01:00:40,920 --> 01:00:47,320
» Okay.
And then my last question cuz I know at

938
01:00:44,360 --> 01:00:51,400
one at some point it looks at a person
and says, "Okay, they're no longer

939
01:00:49,200 --> 01:00:56,480
visiting here. They live here." Or they
no longer visiting here, they work here.

940
01:00:53,840 --> 01:00:59,920
What is that threshold
visits that that actually starts to

941
01:00:58,520 --> 01:01:04,240
count because like
Tracy, does does it count her because

942
01:01:02,000 --> 01:01:07,120
she's there every day? Is it like,
"Yeah, she may not be visiting here. She

943
01:01:05,600 --> 01:01:11,120
may just be working."
>> So that's a great question. So all of

944
01:01:09,120 --> 01:01:16,760
those get taken into account over about
a 6-8 week period, home locations and

945
01:01:13,880 --> 01:01:19,880
work locations. So home locations in one
of the maps that actually that we'll

946
01:01:18,440 --> 01:01:25,160
we'll take a look at here. I'll skip
ahead just a little bit and jump back.

947
01:01:21,920 --> 01:01:29,840
That that heat map that you see is based
off of approximate home locations. All

948
01:01:27,600 --> 01:01:34,960
of our data goes down to a census block
level. So, what that map is actually

949
01:01:32,280 --> 01:01:39,240
showing is density of visits from a
census block level.

950
01:01:36,800 --> 01:01:44,360
So, over about a 6-8 week period, if we
see a device in our panel continuously

951
01:01:41,760 --> 01:01:48,440
going back to the same latitude and
longitude, uh what we then do is we

952
01:01:46,960 --> 01:01:53,000
observe, okay, over a Monday through
Friday 8:00 p.m. to 8:00 a.m. that

953
01:01:50,400 --> 01:01:58,040
device is doing this for about 6-8
weeks, this is likely a home location.

954
01:01:56,200 --> 01:02:02,000
Similarly to work, we just change the
time frame that we're looking at,

955
01:01:59,680 --> 01:02:06,600
working hours Monday through Friday 6-8
weeks, that would then be identified as

956
01:02:04,560 --> 01:02:12,360
a work location.
>> And the nice thing is is with this is

957
01:02:09,600 --> 01:02:17,320
you can get as granular as you want with
this thing. We could encircle the

958
01:02:14,320 --> 01:02:21,160
Lighthouse mark, and we could tell where
most of your people are coming from,

959
01:02:19,120 --> 01:02:24,480
where they go when they leave. Do they
leave your place, go down to another

960
01:02:23,120 --> 01:02:30,680
restaurant, do they go down to the root
beer stand, do they go to the

961
01:02:26,400 --> 01:02:35,520
So, it it's crazy how granular
you can make this information.

962
01:02:32,240 --> 01:02:40,400
» Yeah, uh restaurants, bars, those types
of venues where events may be taking

963
01:02:37,360 --> 01:02:44,560
place, uh parades, you could custom draw
geofences to look at parade routes,

964
01:02:42,840 --> 01:02:49,240
understand how many visitors came to
parades and fireworks shows and things

965
01:02:46,960 --> 01:02:52,440
like that as well, too. How far did that
bring people in? Um

966
01:02:51,120 --> 01:02:56,640
one of the one of the things that I
actually thought of on my drive down

967
01:02:53,840 --> 01:03:00,360
today was I've got a a family friend who
has a camper at Yogi, you know,

968
01:02:58,480 --> 01:03:04,160
understanding and geofencing Yogi as
well, and seeing, okay, well, when

969
01:03:02,640 --> 01:03:09,200
people leave an event like Blueberry
Festival, do they go back to a campsite

970
01:03:06,320 --> 01:03:09,200
like that as well?

971
01:03:11,200 --> 01:03:16,640
So, I'm going to jump back just very
quickly. Um one of the things that I

972
01:03:14,760 --> 01:03:21,760
mentioned, oh, and I got to figure out
how I can jump back on.

973
01:03:19,800 --> 01:03:23,760
» So, Tracy, for you, the first How do you
use the data for?

974
01:03:22,680 --> 01:03:27,880
» Right or left click?
>> Left just to go forward.

975
01:03:26,120 --> 01:03:31,640
See if I
Let me try.

976
01:03:28,240 --> 01:03:34,360
» What if you use the scroll wheel?
>> There we go.

977
01:03:32,800 --> 01:03:37,440
That's good thinking.
You'd think the AI guy would know.

978
01:03:36,728 --> 01:03:40,280
» [laughter]
>> Um, okay.

979
01:03:38,320 --> 01:03:45,040
» Needed knowing that you have the biggest
consolidation of people on that Sunday,

980
01:03:43,160 --> 01:03:49,240
and I would figure out I would put
better

981
01:03:46,640 --> 01:03:51,240
things together on Saturday to get as
many of those people to come on

982
01:03:50,360 --> 01:03:54,160
Saturday.
>> Yeah, that's how I would use it.

983
01:03:52,480 --> 01:03:58,840
» Well, fireworks is driving.
Fireworks is driving.

984
01:03:55,600 --> 01:04:02,760
» Giant air conditioner.
>> And to that point as well, too, is

985
01:04:01,040 --> 01:04:07,160
looking at that heat map within the
platform. If you're looking at a

986
01:04:04,360 --> 01:04:12,440
singular day of that event, that heat
map will adjust. So, based off of

987
01:04:09,920 --> 01:04:17,520
Saturday's versus visits versus Sunday's
visits, if we want to see a comparison

988
01:04:15,000 --> 01:04:20,600
of those two specific days, and
understand, okay, where is the

989
01:04:18,960 --> 01:04:23,840
differences and where those people came
from, you can do that.

990
01:04:22,360 --> 01:04:27,520
» I have to ask this question real
quickly.

991
01:04:24,880 --> 01:04:31,360
Can you encircle the park
and get an idea of a heat map as to

992
01:04:29,480 --> 01:04:36,720
where people went within the park for
that day? So, like Tracy has an idea of

993
01:04:35,320 --> 01:04:39,680
okay, I had more I didn't have as many
people swing down in this like the

994
01:04:38,280 --> 01:04:43,400
Jefferson
stage as much as people were out in is

995
01:04:42,440 --> 01:04:47,000
that
>> It is with that is part of what you guys

996
01:04:45,040 --> 01:04:51,040
would have extra to
is what we call it is placer extra. It's

997
01:04:49,160 --> 01:04:56,680
part of just the base subscription. It's
an incubation of reports. That would be

998
01:04:53,640 --> 01:05:00,360
one of those reports is a a like on-site
heat map

999
01:04:58,040 --> 01:05:00,360
as well.

1000
01:05:00,680 --> 01:05:06,440
» How easy is it to use the data? And the
reason I'm asking about how easy is

1001
01:05:04,680 --> 01:05:11,360
because
I'm a data guy. I love data. Data is

1002
01:05:09,360 --> 01:05:15,160
that's that's my jam, okay?
But, if

1003
01:05:12,920 --> 01:05:18,840
it's difficult to get the data and you
don't do anything with the data, the

1004
01:05:16,800 --> 01:05:23,800
data's useless. You might as well not
have even gathered the data because

1005
01:05:21,680 --> 01:05:26,160
unused data is is
not worth anything.

1006
01:05:24,600 --> 01:05:31,040
» Yep. And that's a that's a great
question. So, one of the pillars that

1007
01:05:27,600 --> 01:05:35,640
Place It was built on was actually
in it being easy to use. Um

1008
01:05:34,040 --> 01:05:39,400
everything is labeled where you would
find it. You click into that section of

1009
01:05:37,600 --> 01:05:43,360
the platform and the data that we're
looking at right now, for example, um

1010
01:05:41,840 --> 01:05:47,200
with demographics, all of the
demographics are right there. Um

1011
01:05:45,320 --> 01:05:50,200
additionally, everything is exportable
and downloadable throughout the

1012
01:05:48,360 --> 01:05:54,720
platform. So,
all PDFs, everything that you would want

1013
01:05:52,240 --> 01:05:59,520
to bring into like a commission meeting,
uh all of that information is very

1014
01:05:56,440 --> 01:06:03,040
easily downloadable into PDF formats.
Uh and then finally, the best part about

1015
01:06:01,160 --> 01:06:07,680
that is throughout the length of the
term, there's an onboarding support team

1016
01:06:06,160 --> 01:06:12,640
uh as well as a customer success
manager. So, everybody is is given a a

1017
01:06:11,280 --> 01:06:16,680
» Would that be true?
>> Yeah, they were great with us.

1018
01:06:14,160 --> 01:06:19,520
» And easy to use?
>> I found it easy to use, but I'm like

1019
01:06:19,000 --> 01:06:21,320
you. I'm
>> Right.

1020
01:06:19,920 --> 01:06:22,000
» I'm a data guy, so
>> Yeah.

1021
01:06:21,640 --> 01:06:25,880
» You're kidding.
>> I I I thought it was cool like I could

1022
01:06:24,080 --> 01:06:29,440
take Swan Lake
and I surrounded

1023
01:06:27,520 --> 01:06:34,680
French Lick and looked at data
comparisons between the two resorts to

1024
01:06:32,760 --> 01:06:39,040
see where their traffic was coming from,
where our traffic traffic was coming

1025
01:06:36,320 --> 01:06:41,640
from, was there crossover traffic going
on?

1026
01:06:40,120 --> 01:06:46,840
Or were they drawing more from that
southern Indiana, northern Kentucky

1027
01:06:43,800 --> 01:06:51,400
region and we had more of the Chicago,
Michigan region.

1028
01:06:48,360 --> 01:06:54,480
So, I mean, you can dig it as deep as
you want.

1029
01:06:52,520 --> 01:06:58,360
» And I also like the showing the leakage
rates because it works for you.

1030
01:06:58,480 --> 01:07:05,240
Because in um
the case study for the Kalamazoo

1031
01:07:02,400 --> 01:07:09,000
Discover Kalamazoo, they used that data
to um

1032
01:07:06,800 --> 01:07:12,920
kind of prove the point for
uh why they might need another hotel in

1033
01:07:11,720 --> 01:07:19,240
the area, right?
>> Yes. So, what Andrea is referencing is

1034
01:07:17,080 --> 01:07:23,680
actually going to be
um

1035
01:07:19,840 --> 01:07:28,200
this tourism and overnight leakage. So,
she's referencing the case study that we

1036
01:07:25,400 --> 01:07:32,240
have with Discover Kalamazoo
where they actually looked at how much

1037
01:07:30,520 --> 01:07:36,920
of overnight leakage was going to
surrounding counties and towns

1038
01:07:35,160 --> 01:07:41,200
and they utilized that and were able to
put a dollar figure on it

1039
01:07:39,280 --> 01:07:45,840
um and won a
uh won an opportunity for a $45 million

1040
01:07:43,160 --> 01:07:50,080
sports complex to bring in additional
sports and tourism to their to their

1041
01:07:47,760 --> 01:07:54,840
area. So, that's an example of how it
could be used for something along like a

1042
01:07:51,760 --> 01:07:59,560
leakage analysis. Um the $3.3 million
number that you see there is actually

1043
01:07:57,120 --> 01:08:06,360
based off of the data in our platform.
So, that is $3.3 million

1044
01:08:02,880 --> 01:08:10,440
of bed tax money that is going or
overnight tax money that is going to

1045
01:08:08,680 --> 01:08:16,240
surrounding counties.
>> And it looks like St. Joseph is taking

1046
01:08:12,760 --> 01:08:20,120
the 25% of those. So, learning about
what these other what our competitors

1047
01:08:18,040 --> 01:08:24,640
are doing that maybe we're not or just
trying to like focus on um maybe we we

1048
01:08:23,279 --> 01:08:28,920
don't have this certain type of
experience that that they're providing

1049
01:08:26,680 --> 01:08:33,160
there that visitors are going they're
going to travel 30 to 40 minutes away to

1050
01:08:31,680 --> 01:08:36,520
stay overnight there instead of just
staying here in Marshall County. It

1051
01:08:34,880 --> 01:08:41,359
could help make those decisions more
educated decisions moving forward when

1052
01:08:39,279 --> 01:08:45,160
there is another hotel proposal for this
area.

1053
01:08:43,040 --> 01:08:48,080
» So, is this So, Discover Kalamazoo,
that's your Kalamazoo is a place you're

1054
01:08:46,839 --> 01:08:51,480
working with right now currently?
>> They're one of our customers currently.

1055
01:08:49,240 --> 01:08:56,279
» Okay, so that customer,
who are they because when Matt was doing

1056
01:08:54,000 --> 01:08:59,720
it, Matt was doing it through Swan Lake.
Okay, so he bought it through Swan Lake

1057
01:08:57,960 --> 01:09:04,600
and they were paying for it. Okay, so no
one else was using that data. If we were

1058
01:09:02,000 --> 01:09:10,480
to buy it from the county perspective,
how is Kalamazoo

1059
01:09:06,799 --> 01:09:16,319
helping other one other um
companies within their county? Are they

1060
01:09:14,440 --> 01:09:19,799
doing it for free? Are they charging
them? Are they What what's How is that

1061
01:09:18,400 --> 01:09:22,680
split up? Do you have any idea about
that?

1062
01:09:20,200 --> 01:09:26,920
» Yeah, so a lot and and if I understand
the question you're asking, it's it's

1063
01:09:24,240 --> 01:09:32,040
proving out the value to those
those um

1064
01:09:29,080 --> 01:09:35,440
those businesses in their community that
their efforts are working.

1065
01:09:33,319 --> 01:09:38,640
» resource for our businesses.
>> So, that's that's where with an event

1066
01:09:37,400 --> 01:09:42,720
like
and if I go back a little bit here,

1067
01:09:43,080 --> 01:09:45,960
it's going the wrong way.

1068
01:09:46,160 --> 01:09:50,880
» I don't mean to make you jump.
>> No, that's that's okay.

1069
01:09:49,040 --> 01:09:55,200
» We know we we all know what the Place
DNA I does, so

1070
01:09:52,160 --> 01:09:58,320
» Yes. So, in this instance here to answer
that question, right? You can start to

1071
01:09:57,240 --> 01:10:02,520
see
from the example of Blueberry Festival,

1072
01:10:01,080 --> 01:10:06,640
people that visited the Blueberry
Festival, where did they go directly

1073
01:10:04,880 --> 01:10:10,600
beforehand and where did they come go to
directly after? Now, what we'll see on

1074
01:10:08,880 --> 01:10:13,663
the first part of that for the before
and after

1075
01:10:12,040 --> 01:10:15,200
for the before feature,
>> [clears throat]

1076
01:10:13,680 --> 01:10:19,880
» typically with an event like that, we're
going to see a lot of parking on there.

1077
01:10:16,920 --> 01:10:23,160
So, we can filter those things out when
we look at a report. You know, you talk

1078
01:10:21,680 --> 01:10:26,480
with your customer success manager and
you say, "Hey, we know people park here.

1079
01:10:25,360 --> 01:10:29,680
Can we look at some of those other
areas?

1080
01:10:27,640 --> 01:10:34,600
But typically what we'll see afterwards
are places that they're going to stop

1081
01:10:31,520 --> 01:10:37,520
and eat food, go get gas,
maybe they're stopping, they're going

1082
01:10:35,960 --> 01:10:40,360
back to a campsite or whatever and
they're stopping at Walmart to get, you

1083
01:10:39,120 --> 01:10:44,320
know, a case of beer or whatever the
case may be. Um

1084
01:10:42,600 --> 01:10:49,400
Additionally, the the top lodging and
entertainment destinations, that's being

1085
01:10:46,960 --> 01:10:53,280
pulled from over the course of that
weekend,

1086
01:10:50,680 --> 01:10:56,240
where did people go back to or where did
people visit that were hotels and

1087
01:10:55,120 --> 01:10:59,280
casinos.
Those are the top five.

1088
01:10:57,400 --> 01:11:03,200
» Do you think because and Andrew knows
this question is

1089
01:11:00,360 --> 01:11:08,280
» because I look at this and say
because of Tracy,

1090
01:11:04,800 --> 01:11:11,680
Swan Lake is sold out for the week.
They're not even showing up.

1091
01:11:10,160 --> 01:11:17,640
So,
what what makes you think

1092
01:11:14,160 --> 01:11:19,920
what what makes that possible, I guess,
if

1093
01:11:18,200 --> 01:11:24,320
» Well, I I I think there's a couple of
things in there. One of them that might

1094
01:11:22,200 --> 01:11:27,440
be just the mapping that we haven't
>> Okay.

1095
01:11:24,760 --> 01:11:31,520
» Um that that it could be thrown off
before prior post. For the weekend, it

1096
01:11:29,720 --> 01:11:36,040
it just also could be that we're not
measuring those particular visits.

1097
01:11:33,920 --> 01:11:41,240
There also could be no no correlation
between people going to Swan Lake over

1098
01:11:38,880 --> 01:11:43,560
the course of Labor Day weekend, maybe
they're not visiting the Blueberry

1099
01:11:42,480 --> 01:11:46,520
Festival.
>> Most of them are No, most of them are

1100
01:11:44,960 --> 01:11:49,600
they're all fair people.
>> Yeah, that's just a that's just a, you

1101
01:11:48,280 --> 01:11:52,000
know, overall kind of
>> Understood.

1102
01:11:50,360 --> 01:11:55,280
» theory. You know, those are the theories
that I have. But, those are again all

1103
01:11:53,800 --> 01:11:58,000
things that we would look at and we
would sit down and we would say, you

1104
01:11:56,840 --> 01:12:01,840
know, that that's a conversation that
you guys you all could have.

1105
01:11:59,880 --> 01:12:05,400
» I can I can speak to the before and
afters because

1106
01:12:03,720 --> 01:12:08,400
I used it and I hate to keep using this
word.

1107
01:12:05,840 --> 01:12:12,400
» It's applicable to the situation.
>> I surrounded our restaurant as it's own

1108
01:12:10,680 --> 01:12:17,760
piece.
And then the it was inside the resort

1109
01:12:15,640 --> 01:12:20,880
bubble. So, when people would go into
the restaurant, they would count as

1110
01:12:19,440 --> 01:12:25,520
going into the restaurant. So, I could
tell my leakage from guests at the hotel

1111
01:12:24,120 --> 01:12:29,040
going from the golf course, where did
they go?

1112
01:12:26,760 --> 01:12:32,120
They went either back to our restaurant
or they went to another restaurant and I

1113
01:12:31,040 --> 01:12:35,240
could start to see
>> Which is code for your restaurant's not

1114
01:12:33,480 --> 01:12:37,400
good enough. I'm going leaving.
>> Right. I'm serious.

1115
01:12:36,240 --> 01:12:40,840
» Yes.
>> So, or I used it

1116
01:12:39,160 --> 01:12:45,800
» Or I want to try something different.
>> Or I used it as

1117
01:12:42,520 --> 01:12:49,640
I went in one time and did a report of
all of my guests,

1118
01:12:47,720 --> 01:12:54,680
where did they eat over the last 6
months?

1119
01:12:51,440 --> 01:12:57,960
And I used that to build out our menu.
Because I looked at the menu the types

1120
01:12:56,600 --> 01:13:01,080
of restaurants they were visiting. Like
I knocked out the McDonald's and the

1121
01:12:59,240 --> 01:13:05,200
Burger Kings and all of that. But I
looked at what restaurants they were

1122
01:13:02,520 --> 01:13:08,480
visiting and what type of food genre
they were looking at and that's what

1123
01:13:06,680 --> 01:13:11,080
helped us build our menu.
>> If they're going to a Mexican restaurant

1124
01:13:09,800 --> 01:13:12,520
if the majority are going to Mexican
restaurant, you're going to have some

1125
01:13:12,000 --> 01:13:16,880
Mexican dishes.
>> I knew I had to work with Yolandas or

1126
01:13:14,240 --> 01:13:22,960
with Mi Comino or one of those in a
So, the data is it's crazy how you

1127
01:13:21,040 --> 01:13:26,840
» manipulate
it. Yeah, all the story, right?

1128
01:13:25,000 --> 01:13:31,280
Um and that's that's a part of it too is
is all of this data is a touch in the

1129
01:13:29,720 --> 01:13:36,400
eye of the beholder.
Um and it's how you want to tell that

1130
01:13:33,200 --> 01:13:41,600
story to those local businesses
uh to to, you know, county government.

1131
01:13:39,880 --> 01:13:45,720
Um one of the case studies that's in
here is actually

1132
01:13:43,320 --> 01:13:50,960
uh about a festival from Prescott,
Arizona uh where they utilized Place

1133
01:13:48,560 --> 01:13:56,400
Search to then tell the story of one,
the estimated visitor spend that that

1134
01:13:54,600 --> 01:14:01,920
actual festival brought in to the
community and turned that into two a

1135
01:13:58,760 --> 01:14:04,880
$200,000 grant for revitalization and
tourism uh efforts in in their

1136
01:14:04,200 --> 01:14:07,480
community.
>> I think another piece that Jim was kind

1137
01:14:06,360 --> 01:14:11,880
of wondering
>> Correct me if I'm wrong. Are you are

1138
01:14:09,120 --> 01:14:13,560
they is Kalamazoo monetizing this in any
way?

1139
01:14:12,120 --> 01:14:15,400
» Yeah, they make any money off of it or
they have it

1140
01:14:14,040 --> 01:14:19,320
» No, if they have a business that comes
to them and says, "Hey, we'd really like

1141
01:14:16,760 --> 01:14:22,200
to understand what's going on." Is that
something you're seeing

1142
01:14:21,000 --> 01:14:26,440
in the world that
>> Unfortunately, that is not because

1143
01:14:24,040 --> 01:14:30,800
that's a part of our like agreement our
contracts with each of those

1144
01:14:28,560 --> 01:14:35,760
organizations is that they can't take
Place Search data to monetize it. Um

1145
01:14:33,440 --> 01:14:38,840
it's more of like a partnership benefit
that they would have with those local

1146
01:14:37,200 --> 01:14:43,200
businesses saying, "Hey, this is
something that we have paid for. Um you

1147
01:14:41,200 --> 01:14:47,400
know, this is something that we want to
>> You go to the city and say tell the city

1148
01:14:45,680 --> 01:14:49,400
say, "Look, this is something we're
looking at. Do you want to buy in with

1149
01:14:48,920 --> 01:14:53,800
us?"
>> And I think that whenever I was having

1150
01:14:51,960 --> 01:14:56,440
those meetings and talking about Placer
to these different groups like One

1151
01:14:55,120 --> 01:15:01,280
Marshall County, and I went to the
mayor's office, and I talked with a few

1152
01:14:58,840 --> 01:15:06,200
other groups as well, they were all very
interested in the data. I think maybe

1153
01:15:03,880 --> 01:15:09,400
the city would be willing to to donate.
>> I just don't want all those other

1154
01:15:07,280 --> 01:15:13,560
entities to get their own situation You
know what I mean? Cuz they could get a

1155
01:15:11,040 --> 01:15:15,360
competitive, you know, a competitive
industry out of you.

1156
01:15:14,720 --> 01:15:19,320
» Yeah, that'd be great.
>> Marshall County has this, and city has

1157
01:15:17,520 --> 01:15:21,800
this, and neither of these are right.
And then this doesn't make any sense to

1158
01:15:20,520 --> 01:15:25,720
do that. It makes no sense.
>> too is it, even though we're not selling

1159
01:15:24,280 --> 01:15:30,200
it to people, if somebody were to come
to us and ask for $5,000 for their event

1160
01:15:28,760 --> 01:15:33,520
or whatever
whatever it is, say, "Well, we'll give

1161
01:15:31,800 --> 01:15:36,760
you 3,000 because we're already
investing in this platform, which will

1162
01:15:34,960 --> 01:15:39,320
become of use to you. We can run the
numbers after your event's over and give

1163
01:15:38,880 --> 01:15:41,800
you this data."
>> you know if you're worthy next year. Can

1164
01:15:40,640 --> 01:15:46,040
they?
Can they?

1165
01:15:43,480 --> 01:15:52,120
» Yes, what Andrea is say What Andrea is
What you said is an example. Yeah, so we

1166
01:15:48,880 --> 01:15:57,640
what the way that we classify it in like
at our order form is Placer AI data

1167
01:15:54,960 --> 01:16:02,120
versus research data. In that sense,
that would be research data. Research

1168
01:15:59,520 --> 01:16:07,000
data is classified as being used in an
instance where you're using it for your

1169
01:16:04,640 --> 01:16:11,480
internal use to then maybe distribute
those funds or go to the commission and

1170
01:16:09,160 --> 01:16:15,000
give a presentation or go to the, you
know, county government and give it

1171
01:16:13,200 --> 01:16:22,120
a presentation, those types of things.
Placer data would be, hey,

1172
01:16:17,560 --> 01:16:25,720
this is your, you know, visitation to uh
the Reese over the last 12 months, and

1173
01:16:24,000 --> 01:16:28,400
you give that to the Reese every single
year just because.

1174
01:16:26,920 --> 01:16:31,120
» That's part of your partnership with
them.

1175
01:16:29,040 --> 01:16:38,400
» Yeah, so that Yeah, exactly. Yeah, so we
could give Tracy data reports. Yes, we

1176
01:16:34,640 --> 01:16:41,760
can so she can see over years.
Yes. Yep.

1177
01:16:40,200 --> 01:16:44,480
Got you. Yep.
Um

1178
01:16:42,800 --> 01:16:49,160
I do want to kind of jump through some
of these other ways that it could be

1179
01:16:46,480 --> 01:16:54,800
used and and this is I can get on the
same there we go. This is kind of that

1180
01:16:51,400 --> 01:16:58,160
event analysis and event impact that is
you'll see the case study for Prescott,

1181
01:16:56,480 --> 01:17:01,000
Arizona down there.
It had it shows their population as a

1182
01:16:59,880 --> 01:17:05,400
city
but ultimately their office of tourism

1183
01:17:03,120 --> 01:17:10,240
within the city has a Christmas event
that they run every year.

1184
01:17:07,760 --> 01:17:15,280
They were able to classify that 300,000
total visitors

1185
01:17:12,320 --> 01:17:20,040
had come to that particular event.
90,000 of those visitors

1186
01:17:18,000 --> 01:17:23,920
would be classified as tourists. So
people coming from

1187
01:17:21,640 --> 01:17:28,920
50 or more miles away.
That in turn then allowed them to go

1188
01:17:26,520 --> 01:17:32,840
after a tourism grant that they did not
even think that they would be eligible

1189
01:17:30,560 --> 01:17:32,840
for.

1190
01:17:35,320 --> 01:17:39,760
Last part here is that tourism
marketing. This is one of the biggest

1191
01:17:38,160 --> 01:17:44,040
things that Andrea and I have spoken
about

1192
01:17:40,920 --> 01:17:48,440
even outside of the event analysis. So
utilizing the demographics portion of

1193
01:17:47,360 --> 01:17:52,168
Placer
and then the mapping portion of that

1194
01:17:50,240 --> 01:17:54,520
understanding where visitors come from.
>> [clears throat]

1195
01:17:52,480 --> 01:17:59,000
» We can then
reverse analyze that and understand

1196
01:17:56,240 --> 01:18:04,600
okay, where are people of the of the
classes of the segments that you guys

1197
01:18:02,400 --> 01:18:08,800
bring in as a community, where do they
currently live? Where are they most

1198
01:18:06,200 --> 01:18:13,240
populated at? Allowing you to see okay,
we get people from here, maybe we should

1199
01:18:10,920 --> 01:18:16,200
focus marketing on there. So the case
study that's there is specific to a

1200
01:18:14,960 --> 01:18:19,720
casino
but it's more of a marketing

1201
01:18:18,240 --> 01:18:23,720
use case there.
They looked at that trade area that heat

1202
01:18:21,600 --> 01:18:27,640
map. They looked at the psychographic
pieces of that segmentation data sets of

1203
01:18:26,080 --> 01:18:31,400
household types
and then we're able to retarget

1204
01:18:29,160 --> 01:18:37,800
audiences based off of who is most
likely to attend and increase ticket

1205
01:18:33,520 --> 01:18:37,800
sales for them by by 42%.

1206
01:18:38,360 --> 01:18:42,800
Um
Some of the things that do come with the

1207
01:18:41,480 --> 01:18:44,720
formatting on this one got a little
messed up

1208
01:18:44,160 --> 01:18:50,720
um
is monthly reporting. So, imagine some

1209
01:18:47,680 --> 01:18:54,560
of the ease ease of use um we have what
we call one-click reports

1210
01:18:53,120 --> 01:18:59,560
uh working with that customer success
manager Andrew would be able to set up

1211
01:18:57,000 --> 01:19:04,800
monthly reporting to her email.
So, she can see if there's any changes

1212
01:19:02,600 --> 01:19:08,480
um that would be be alerting and then
kind of go from there and understand

1213
01:19:06,440 --> 01:19:13,000
inside the platform but also would have
access to the platform at any any point

1214
01:19:10,520 --> 01:19:13,000
as well.

1215
01:19:13,040 --> 01:19:19,840
Um breaking down the script subscription
a little bit further again that uh

1216
01:19:17,440 --> 01:19:23,960
world-class support system so onboarding
specialist that you'll work with and and

1217
01:19:21,960 --> 01:19:29,160
that customer success uh customer
success you can set up you know

1218
01:19:26,520 --> 01:19:31,600
meetings by uh you know really any kind
of

1219
01:19:30,160 --> 01:19:37,640
uh um
need by need. Um most often I see

1220
01:19:35,200 --> 01:19:40,960
monthly meetings uh with with the
customers that I work with

1221
01:19:39,520 --> 01:19:46,280
um and the customer success managers
that I work with but there's also things

1222
01:19:43,040 --> 01:19:50,720
like webinars. Uh we have a a in-portal
and an online uh kind of thing you're

1223
01:19:48,520 --> 01:19:54,680
able to work on uh onboarding by
yourself as well too

1224
01:19:52,640 --> 01:20:00,040
um and then uh and then additional
support throughout that our support team

1225
01:19:56,520 --> 01:20:00,040
solutions engineering as well.

1226
01:20:00,320 --> 01:20:07,000
So,
little bit further of that what's

1227
01:20:04,360 --> 01:20:13,840
included unlimited users uh within Visit
Marshall County uh we do extend that to

1228
01:20:10,120 --> 01:20:16,720
the commission as well. Uh so, the
commission and board members of the

1229
01:20:15,040 --> 01:20:21,360
commission would have the ability to
have access to that uh um have their own

1230
01:20:20,040 --> 01:20:23,320
email address.
>> So, how does

1231
01:20:21,840 --> 01:20:27,200
» How does that work? So, I know at one
point it was based off of the domain.

1232
01:20:25,600 --> 01:20:31,400
» Domain. Yeah, it's still set up like
that so if you guys have your own like

1233
01:20:29,600 --> 01:20:34,640
emails through
uh the commission that's typically how

1234
01:20:33,040 --> 01:20:40,120
we would set it up
Um or if you were to set them up through

1235
01:20:37,680 --> 01:20:42,960
Visit Marshall County, we could we could
do it like that.

1236
01:20:41,720 --> 01:20:47,080
Um
but it is unlimited users, unlimited

1237
01:20:45,320 --> 01:20:51,760
points of interest and queries
throughout the entire platform. So it's

1238
01:20:49,200 --> 01:20:57,120
US wide data.
There's no additional cost to go in and

1239
01:20:54,720 --> 01:21:02,120
look at any venues. You could pull 50
reports a day if you really wanted to.

1240
01:20:59,760 --> 01:21:05,560
Adding venues to the platform is at no
additional cost.

1241
01:21:03,840 --> 01:21:09,080
Traffic pins as well which are very
similar.

1242
01:21:06,840 --> 01:21:14,160
Um and then again that customer reports
team are placer extra as well.

1243
01:21:12,280 --> 01:21:18,920
Demographic and psychographic data sets
that you see below. So census, pop stats

1244
01:21:17,000 --> 01:21:23,400
which is very similar similar to census
data. It's just updated more frequently.

1245
01:21:21,800 --> 01:21:27,480
Spending patterns which gives you an
idea of really where some of these

1246
01:21:25,400 --> 01:21:31,080
individuals like to over a period of
time spend their money.

1247
01:21:29,080 --> 01:21:35,560
Market outlook is very similar to that.
Workplace is more workforce development

1248
01:21:33,160 --> 01:21:39,960
aspect of that. Experian Mosaic would be
one of those psychographic segmentation

1249
01:21:37,680 --> 01:21:43,360
data sets. Um and then this price does
also include our visitor spend data

1250
01:21:42,040 --> 01:21:48,360
which is where some of those numbers
about leakage, overnight leakage cost

1251
01:21:46,520 --> 01:21:53,120
over the course of a year
as well as economic impact where some of

1252
01:21:50,440 --> 01:21:58,960
those numbers get pulled from. So
no implementation implem- implementation

1253
01:21:55,840 --> 01:22:01,840
costs and there is an an annual opt-out.
This is a 12-month

1254
01:22:00,640 --> 01:22:05,160
price that you would see here at
$36,000.

1255
01:22:03,640 --> 01:22:08,160
» Matt, that price has went up
considerable

1256
01:22:06,600 --> 01:22:11,680
since the last time.
Why?

1257
01:22:09,200 --> 01:22:16,680
» That is a great question. So previously
before I know I kind of was brought into

1258
01:22:14,600 --> 01:22:21,000
that conversation last year,
that pricing was given

1259
01:22:18,520 --> 01:22:25,400
prior to me coming into the conversation
by two individuals that no longer work

1260
01:22:23,400 --> 01:22:31,640
with Placer.
It was It was very very low pricing from

1261
01:22:29,040 --> 01:22:34,840
their end. Um Um it was one where we
were trying to continue to grow in this

1262
01:22:33,720 --> 01:22:38,560
region.
At this point, we we do have additional

1263
01:22:36,560 --> 01:22:42,360
customers in the region. We try and
remain equitable amongst that customer

1264
01:22:40,400 --> 01:22:45,040
base. This price would remain more
equitable amongst that customer base at

1265
01:22:44,160 --> 01:22:49,360
this point.
>> Is there any type of

1266
01:22:47,080 --> 01:22:53,520
a la carte type of
option?

1267
01:22:50,920 --> 01:22:56,520
» Uh not at this time, no.
>> What if we did like a 3-year

1268
01:22:55,800 --> 01:23:01,400
commitment?
>> Yep, there is benefit to that. That does

1269
01:22:58,920 --> 01:23:05,400
change the price as well. Additionally,
if you didn't want to add the visitor

1270
01:23:03,480 --> 01:23:09,400
spend data, that would cut off about
$6,000.

1271
01:23:07,120 --> 01:23:13,280
So, that is that is an extra data set
that is being currently added.

1272
01:23:11,600 --> 01:23:19,040
Um but if we were to do something like a
three a 3-year commitment, which was our

1273
01:23:15,520 --> 01:23:21,680
which is our max right now, um that does
that does allow me to go back and

1274
01:23:20,160 --> 01:23:24,800
incentivize some of that pricing as
well, too.

1275
01:23:23,480 --> 01:23:28,240
» Do you know what that might be if we
were to do a 3-year?

1276
01:23:26,160 --> 01:23:31,600
» I could I could give you guys 10% right
now.

1277
01:23:29,360 --> 01:23:31,600
Yeah.

1278
01:23:31,800 --> 01:23:37,400
» That $6,000 you said was that you would
take off for

1279
01:23:36,000 --> 01:23:40,120
I'm I'm
>> Visitor spend data.

1280
01:23:38,640 --> 01:23:43,000
» What's the benefit of that visitor
spending?

1281
01:23:40,920 --> 01:23:47,800
» Um one, it does give you access within
our travel and tourism dashboard

1282
01:23:45,480 --> 01:23:51,840
to then see what that number for
overnight leakage that maybe you're

1283
01:23:49,400 --> 01:23:56,320
missing out on for a that particular
month or 12-month period. It allows you

1284
01:23:54,280 --> 01:24:00,160
to actually see the dollar figure
within that, but it also then gives you

1285
01:23:58,120 --> 01:24:05,800
categorically where is that money being
spent by these individuals? Is it

1286
01:24:03,320 --> 01:24:09,760
hotels? Is it retail and restaurants?
Those types of things.

1287
01:24:06,760 --> 01:24:12,800
» Is that the pre-
and

1288
01:24:10,240 --> 01:24:17,240
» that's included in the base platform.
That's all based off visitation, which

1289
01:24:14,800 --> 01:24:20,760
we do see correlation with with
spending, but

1290
01:24:18,880 --> 01:24:24,600
the spend data comes from a third party
that actually uses credit credit card

1291
01:24:22,680 --> 01:24:27,080
information credit card data not
information.

1292
01:24:25,240 --> 01:24:32,360
» And I think the visitor spend helps us
to monitor like what our competitors are

1293
01:24:29,680 --> 01:24:35,680
doing and how that's attracting people
away from Marshall County.

1294
01:24:34,600 --> 01:24:38,480
» So we're looking at video three-year
commitment we're looking at 32,400 a

1295
01:24:37,880 --> 01:24:43,680
year then.
>> A year or does it go down every year?

1296
01:24:40,480 --> 01:24:47,840
» If we were to do if we were to do a
three-year commitment based off of this

1297
01:24:45,720 --> 01:24:53,080
price right here that first year would
be 32,400.

1298
01:24:49,560 --> 01:24:59,480
We do have a 5% increase baked in every
year but it does lock in that pricing

1299
01:24:56,640 --> 01:25:04,920
whereas year-to-year typically right now
it is anywhere from 3 to 8% but it is a

1300
01:25:02,840 --> 01:25:09,640
little bit based off of
it is based off of our data costs.

1301
01:25:08,400 --> 01:25:12,360
» What do we have to do to get that number
down to 27,000? That's where I want to

1302
01:25:11,960 --> 01:25:14,160
be.
>> Excuse me?

1303
01:25:13,000 --> 01:25:16,840
» What do we have to do to get that number
down to 27,000? That's where I want to

1304
01:25:16,320 --> 01:25:22,520
be.
>> If we were to include I cannot get down

1305
01:25:19,880 --> 01:25:27,680
to that including the visitor spend.
If we were to go down to 27,000 today

1306
01:25:26,640 --> 01:25:31,600
without the visitor spend that's
something I could do with the three-year

1307
01:25:28,960 --> 01:25:34,960
commitment.
>> The visitor spend is 6,000, right?

1308
01:25:33,680 --> 01:25:38,120
» And it can be added at any
>> have a slide with the visitor spend on

1309
01:25:37,240 --> 01:25:40,480
here?
>> Yes.

1310
01:25:38,760 --> 01:25:43,840
» Or do you have something you can show us
that we would could see what the visitor

1311
01:25:42,320 --> 01:25:48,240
spends like?
>> So that would be

1312
01:25:46,000 --> 01:25:50,600
how we're getting to this num these
numbers here.

1313
01:25:49,200 --> 01:25:54,000
» I thought that was the most compelling
slide.

1314
01:25:51,200 --> 01:25:58,880
» Yeah like it gives you your information
on your competitors and what you're not

1315
01:25:56,560 --> 01:26:02,120
doing.
>> I

1316
01:25:59,480 --> 01:26:05,920
think our sole objective I mean we got a
lot going on but the main

1317
01:26:04,080 --> 01:26:10,880
the main thing we need to
prove and convince

1318
01:26:07,800 --> 01:26:15,360
county leaders is that we need a a big
hotel.

1319
01:26:12,320 --> 01:26:20,920
And 30 and 31 is the would be the target
in my mind. I mean a big hotel legit a

1320
01:26:18,480 --> 01:26:23,040
Hilton, a Marriott, a the Hyatt.
Something that's going to

1321
01:26:22,400 --> 01:26:25,640
just
>> Yeah, but we need a casino. We need a

1322
01:26:24,160 --> 01:26:29,040
casino there.
>> But that's I don't know. There's a whole

1323
01:26:26,840 --> 01:26:32,680
lot of No, that's not going to happen.
But

1324
01:26:30,440 --> 01:26:34,520
I don't think that argument I think
>> Yeah.

1325
01:26:33,480 --> 01:26:37,600
» If we're using [clears throat] this
>> Then if we get it

1326
01:26:35,320 --> 01:26:42,880
» argument this particular portion is
>> Just over the course of a year.

1327
01:26:39,640 --> 01:26:48,760
» And that $138,000 number that you see is
being generated one off of a monthly

1328
01:26:45,800 --> 01:26:51,040
report tied into what you would look at
for the visitation to Blueberry Festival

1329
01:26:50,880 --> 01:26:54,760
for
>> Yeah, that's just Blueberry Fest.

1330
01:26:52,400 --> 01:26:57,360
» Yes, that is just Blueberry Festival.
>> So, we're losing a lot more.

1331
01:26:56,280 --> 01:27:01,400
» So, over the course of a 12
>> Yeah, Notre Dame home games, all the

1332
01:26:59,320 --> 01:27:04,760
academy visitors, are you kidding me?
>> It's It's about everything else.

1333
01:27:02,880 --> 01:27:07,320
» $3.3 million over the course of a
12-month period.

1334
01:27:05,960 --> 01:27:10,480
» You did that already.
>> Yeah, so that would be Yeah, that would

1335
01:27:08,760 --> 01:27:13,000
be in this slide here.
>> Yeah.

1336
01:27:11,240 --> 01:27:14,680
» I missed that one somehow. Okay.
>> No, he's been bouncing back and forth.

1337
01:27:14,240 --> 01:27:17,880
You're okay.
>> Yeah, I mean Yeah, we've been We've kind

1338
01:27:16,200 --> 01:27:20,520
of been kind of all
>> We keep asking different questions.

1339
01:27:19,520 --> 01:27:25,040
» Yeah.
>> But you use the data to support the

1340
01:27:23,000 --> 01:27:28,520
hotel and lodging supplies.
And then

1341
01:27:26,720 --> 01:27:32,000
from there, I mean, once you have the
data in your hands, we really just need

1342
01:27:30,680 --> 01:27:35,880
to
be aggressive about

1343
01:27:33,200 --> 01:27:38,080
» I mean, I think my biggest thing is we
have to make sure we're using it.

1344
01:27:37,680 --> 01:27:44,200
» Yeah.
>> I I mean, I physically spent most That

1345
01:27:41,360 --> 01:27:46,160
was my job. I spent most of my days
>> I know I would

1346
01:27:45,000 --> 01:27:48,720
» geek out use it.
>> I would geek out.

1347
01:27:48,000 --> 01:27:54,120
» But
>> as busy as Andrea is,

1348
01:27:52,240 --> 01:27:57,280
I mean,
>> Yeah, I'm not sure we're ready for this.

1349
01:27:55,440 --> 01:28:01,000
I I need this in our future.
>> I absolutely I don't know if I see it in

1350
01:27:58,560 --> 01:28:03,800
our 12-month future. Maybe our 24-month
future.

1351
01:28:02,320 --> 01:28:06,120
» But you're saying I wouldn't be able to
use it?

1352
01:28:04,320 --> 01:28:10,440
» I I think you've got a lot of irons in
the fire that I This is a good thing.

1353
01:28:08,720 --> 01:28:14,520
It's a compliment.
But I I'm not sure

1354
01:28:12,640 --> 01:28:18,280
you could take this on as well right
away. I think you definitely need this

1355
01:28:16,720 --> 01:28:21,520
in your future. It's the question of
when.

1356
01:28:18,800 --> 01:28:26,160
» Well, Maya, my schedule just opened up a
lot for the next few months.

1357
01:28:24,400 --> 01:28:30,040
So, I've got
I could help her if someone says if you

1358
01:28:28,200 --> 01:28:35,200
we needed to research some area that I
could have the time to do that.

1359
01:28:33,040 --> 01:28:38,040
» How long is the support for?
>> Length of the term.

1360
01:28:38,640 --> 01:28:46,280
» I mean, logging in weekly, I would be on
weekly logging in to check the data.

1361
01:28:43,800 --> 01:28:51,400
» And typically an onboarding takes
anywhere from 45 to 60 days. That's

1362
01:28:49,880 --> 01:28:57,280
generally
how quickly that person, those users

1363
01:28:53,840 --> 01:29:03,000
adopt new platforms and data. Uh that's
on average what we see. Um once you

1364
01:29:00,040 --> 01:29:05,480
» pick that? Can we pick a start date?
>> You can.

1365
01:29:03,680 --> 01:29:09,920
» I mean, like if we were I'm just I'm
just I'm not speaking for the group.

1366
01:29:07,480 --> 01:29:13,880
If we were like, "Hey, we want to start
March 1st or April 1st." I'm just

1367
01:29:11,840 --> 01:29:18,840
throwing that out there. That's doable?
That's not too far

1368
01:29:14,640 --> 01:29:22,080
» You could, yes. Um theoretically, yeah.
>> with that date in mind as a company.

1369
01:29:20,200 --> 01:29:24,080
» Uh well, so your onboarding wouldn't
start until that start date.

1370
01:29:23,640 --> 01:29:25,560
» Perfect.
>> Yeah.

1371
01:29:24,560 --> 01:29:29,680
» Um
Onboarding is the most important part

1372
01:29:28,000 --> 01:29:34,560
and that's the most extensive part as
far as cost goes. So, what if we were to

1373
01:29:32,760 --> 01:29:39,320
pay $36,000
the first year and then 27 the last 2

1374
01:29:36,840 --> 01:29:39,320
years?

1375
01:29:39,360 --> 01:29:43,120
» We'll look at him weaseling around over
there like twice.

1376
01:29:42,080 --> 01:29:48,040
» Negotiating with us.
>> Hey, I would not be able to get approval

1377
01:29:45,120 --> 01:29:52,040
on that. Um mostly because our data
costs go up every year. So, I have to

1378
01:29:50,200 --> 01:29:57,520
build in that 5% year-to-year at the
very least, so I couldn't do a discount

1379
01:29:54,720 --> 01:30:02,560
in those two following years. Um
additionally, the

1380
01:30:00,080 --> 01:30:07,680
the customer support aspect of that is
something that's just

1381
01:30:04,240 --> 01:30:12,000
it's it's built in. Um it's something
that we give everybody. It's not

1382
01:30:09,280 --> 01:30:14,920
necessarily something we charge for.
Uh, we charge solely for the use of the

1383
01:30:13,880 --> 01:30:16,480
data.
>> So

1384
01:30:15,240 --> 01:30:19,280
» It was 5 years. What if the commitment
was 5 years?

1385
01:30:17,800 --> 01:30:24,120
» He just told you max was three right
now. I appreciate your your

1386
01:30:21,880 --> 01:30:29,560
I appreciate you, Jim. I really do.
>> Part of me wonders so right away

1387
01:30:27,600 --> 01:30:32,720
if that visit I know you're going to
fight this

1388
01:30:30,800 --> 01:30:34,600
but I'm not sure that the vendor's been
this is important as anything else right

1389
01:30:34,360 --> 01:30:37,320
now.
>> But we can add it later.

1390
01:30:35,680 --> 01:30:40,120
» You can add it. Yes, you can add it in.
You can add it in. I think you need to

1391
01:30:39,200 --> 01:30:44,360
» Is it pro-rated?
>> Is it Y- yes, you would add it later and

1392
01:30:42,880 --> 01:30:47,200
it would be pro-rated to that.
>> $500 a month.

1393
01:30:45,240 --> 01:30:50,240
» Yes.
>> That's good to know.

1394
01:30:47,840 --> 01:30:52,120
» I think your I think your first goal
really should be

1395
01:30:51,480 --> 01:30:56,000
» to learn it.
>> learn it

1396
01:30:53,320 --> 01:30:58,240
understand it then we add the extra
piece.

1397
01:30:56,280 --> 01:31:01,400
» Which is yes, that is typically what we
see. Like Steuben County is a great

1398
01:31:00,040 --> 01:31:04,720
example. We have
>> How did they What did they do? Cuz I'm

1399
01:31:02,960 --> 01:31:07,200
from a I worked over there, too. So
>> Um, as far as usage of it?

1400
01:31:06,800 --> 01:31:11,960
» Yeah.
>> So right now our our

1401
01:31:09,400 --> 01:31:16,240
the executive director is the only user
um, and she's utilizing it for

1402
01:31:13,880 --> 01:31:20,448
specifically events um, and
understanding when people come to

1403
01:31:18,240 --> 01:31:22,040
» didn't do the the leakage
>> [clears throat]

1404
01:31:20,560 --> 01:31:26,800
» She didn't She didn't start with it.
>> It would make a little sense then things

1405
01:31:24,200 --> 01:31:31,120
for the casino ramp up in Fremont.
>> So we start this at 30 cuz you said it

1406
01:31:29,000 --> 01:31:35,160
was six, correct?
>> Right now, yes. So so without the add-on

1407
01:31:33,160 --> 01:31:38,360
it would be 30. Um, 10%
>> And we do the three years with 10% off

1408
01:31:36,880 --> 01:31:43,840
that, we're at the 27.
>> Yes, and with 5% built in year-to-year.

1409
01:31:41,120 --> 01:31:48,120
So year one would be 27,000
um, and go up 5% from there. My math

1410
01:31:46,120 --> 01:31:52,600
would not matter if I did it well.
>> One question I have is is

1411
01:31:50,760 --> 01:31:55,160
and I know you probably don't know this
off the top of your head. What's the

1412
01:31:53,600 --> 01:31:58,680
retention rate?
What's the retention rate of actually of

1413
01:31:56,840 --> 01:32:02,680
of of
counties like us that are buying this

1414
01:32:01,520 --> 01:32:07,080
and then
continuing on.

1415
01:32:03,840 --> 01:32:14,520
» Yeah. So, from a perspective of DMOs and
CVBs, typically we have a retention rate

1416
01:32:10,520 --> 01:32:18,600
of anywhere from 88% to 92%. It floats
between that year to year.

1417
01:32:16,360 --> 01:32:23,840
Um a great example of when I was asked
that question and somebody is now

1418
01:32:21,800 --> 01:32:28,800
like we will never get rid of this.
Uh Kankakee County in Illinois uh is one

1419
01:32:26,200 --> 01:32:33,720
of my customers. They utilized it from a
perspective of very similar area as you

1420
01:32:31,720 --> 01:32:37,640
all. Uh not heavily populated, not
heavily urban area. So, there's a lot of

1421
01:32:36,160 --> 01:32:40,240
areas where there's campsites. There's a
lot of areas where people go and spend

1422
01:32:39,440 --> 01:32:44,760
in
uh you know, state parks and things like

1423
01:32:41,960 --> 01:32:50,240
that. So, they're looking at those areas
to understand overnight leakage to those

1424
01:32:47,960 --> 01:32:54,600
specific places, but then being able to
prove it to actually how are these

1425
01:32:53,120 --> 01:32:59,160
people then moving throughout the
county? What businesses are they going

1426
01:32:56,960 --> 01:33:03,000
to? How are they spending their money?
Are they going and stopping at the

1427
01:33:01,080 --> 01:33:06,840
Walmart two counties over before they
come into Kankakee, or are they spending

1428
01:33:05,040 --> 01:33:09,720
money at our Walmart and then going to
their campsites?

1429
01:33:07,920 --> 01:33:11,680
» But we don't need that extra piece to
see that

1430
01:33:10,440 --> 01:33:14,320
» No, journey, Pete.
>> So, that

1431
01:33:12,160 --> 01:33:19,600
» That visitor journey aspect of that,
that visitor journey will correlate to

1432
01:33:16,560 --> 01:33:24,080
spend, especially within uh like things
like uh a grocery store where our our

1433
01:33:21,960 --> 01:33:27,640
data is between 98 99%.
>> I think her biggest thing right now is I

1434
01:33:26,000 --> 01:33:30,920
think she really needs to understand the
journey of where people are coming from

1435
01:33:30,000 --> 01:33:34,000
and where they're going.
>> So, she knows where to market to.

1436
01:33:32,280 --> 01:33:39,080
» Of course, she needs to market to first.
The the leakage piece is

1437
01:33:37,160 --> 01:33:42,960
» to me, that's a year or two down the
road when cuz we're not going to build a

1438
01:33:41,560 --> 01:33:44,320
hotel in the next
3 years.

1439
01:33:43,360 --> 01:33:47,800
» We're doing it next month. We're going
to figure it out right now.

1440
01:33:45,760 --> 01:33:52,200
» So, what I what I'll say to, you know,
kind of

1441
01:33:49,360 --> 01:33:57,840
like to to almost agree with you there,
Matt, is that what we will typically see

1442
01:33:54,800 --> 01:34:01,280
is that plan of action, right? Year one,
let's get our feet under us with the

1443
01:33:59,160 --> 01:34:04,960
onboarding. Let's utilize this for
marketing strategies for our large

1444
01:34:02,920 --> 01:34:09,400
clients. Show the county how we're going
to start to use this data. And then year

1445
01:34:07,200 --> 01:34:14,720
two now comes into, okay, now that the
county likes the data that we're showing

1446
01:34:10,920 --> 01:34:20,160
them, let's show them why we need XYZ or
why we need funding for XYZ, those types

1447
01:34:17,680 --> 01:34:20,160
of things.

1448
01:34:22,600 --> 01:34:27,120
» Like the table, but
I'd like to discuss it Yeah, further.

1449
01:34:25,840 --> 01:34:31,040
» I was getting ready to
put put a motion on the floor to do it.

1450
01:34:29,480 --> 01:34:34,400
But I've been a fan of this for You know
I've been a fan of this for the years.

1451
01:34:32,960 --> 01:34:37,120
I think it's got a lot of great benefits
to us and

1452
01:34:37,360 --> 01:34:41,800
we've got the money to do it now. If
we're going to do it, now's the time to

1453
01:34:39,840 --> 01:34:46,440
do it.
>> What do you think, Andrew?

1454
01:34:43,680 --> 01:34:51,400
» Well, I'm for it, but I I just like
taking the guesswork out of it, really,

1455
01:34:48,160 --> 01:34:53,880
and numbers give you that
educated decision-making that you can be

1456
01:34:53,520 --> 01:34:55,920
like
>> How do you utilize it right out of the

1457
01:34:55,120 --> 01:35:00,680
gate?
>> So, I think looking at all of our events

1458
01:34:58,240 --> 01:35:03,920
and seeing when where we're
seeing the largest crowds coming in,

1459
01:35:02,400 --> 01:35:08,680
where people are going, where I can
market to for what's coming up here this

1460
01:35:07,040 --> 01:35:12,960
winter and
into next year.

1461
01:35:10,200 --> 01:35:16,320
Um kind of just learning more about our
visitors and

1462
01:35:14,840 --> 01:35:20,200
what they're gravitating towards when
they're here, so we can do more of it.

1463
01:35:22,280 --> 01:35:29,320
And if I'm talking about things on my
social media or if I'm

1464
01:35:26,480 --> 01:35:32,720
putting an ad in a magazine, I can take
in that data and be like, okay, let me

1465
01:35:31,000 --> 01:35:37,360
show people that we do have that here.
Maybe I focused on something Maybe I

1466
01:35:34,880 --> 01:35:43,320
focused more on camping than I did on a
luxury stay at Swan Lake, but I'm seeing

1467
01:35:41,000 --> 01:35:46,600
that a lot of the visitors at this time
of year are going to Swan Lake. Maybe I

1468
01:35:45,320 --> 01:35:49,800
need to
market some experiences like that some

1469
01:35:48,720 --> 01:35:54,560
more.
>> So, I can I can see her

1470
01:35:53,000 --> 01:35:58,280
She's going to see where her heat maps
are. That's the big thing right now is

1471
01:35:56,520 --> 01:36:01,720
her understanding where these people are
coming in from. Those heat maps will

1472
01:36:00,280 --> 01:36:04,360
tell her where she doesn't initially
need to go focus on the advertising

1473
01:36:03,720 --> 01:36:08,200
because they're coming in.
>> Here Here's my

1474
01:36:06,520 --> 01:36:12,280
Maybe I don't know enough To me those
heat maps are going to show what we

1475
01:36:10,880 --> 01:36:15,320
They're going to show the heart of the
donut that we're trying to avoid.

1476
01:36:14,080 --> 01:36:18,000
» They are, but what I'm saying is
>> They are.

1477
01:36:16,000 --> 01:36:22,600
» They are, but it will also show her
where she may be getting a little

1478
01:36:20,360 --> 01:36:26,280
a little traction cuz we used it that
way. Where we were getting We were

1479
01:36:24,680 --> 01:36:29,400
starting to see little blips happening
out of Ohio.

1480
01:36:27,280 --> 01:36:32,400
» Yeah, there were blips from from Ohio
for

1481
01:36:29,720 --> 01:36:36,640
» That's what I mean, but we saw not the
Like our major areas were

1482
01:36:34,600 --> 01:36:38,560
» a blip in Columbus, Ohio, you're not
going to start putting

1483
01:36:38,200 --> 01:36:41,560
» No.
>> That's not what I That's not what I'm

1484
01:36:39,840 --> 01:36:46,760
saying. What I'm saying is you start to
see as the data comes in and you look at

1485
01:36:44,320 --> 01:36:50,320
it at a longer You You're looking at it
from a very small like hey, this moment

1486
01:36:49,640 --> 01:36:54,040
in time.
>> Right. I looked at it over months

1487
01:36:52,680 --> 01:36:59,520
» you looked at it over a year.
>> We tracked it and saw hey, we we saw a

1488
01:36:57,160 --> 01:37:02,640
10% jump out of the Cincinnati area.
Let's go focus some time down there.

1489
01:37:01,920 --> 01:37:05,360
That paid off.
>> And additionally

1490
01:37:03,680 --> 01:37:08,480
» We see tracking out of Columbus. We
started to see it move.

1491
01:37:06,640 --> 01:37:09,640
» were marketing to Cincinnati and getting
more people?

1492
01:37:09,080 --> 01:37:13,400
» Mhm.
>> But the other thing too, like On

1493
01:37:11,400 --> 01:37:18,360
Magazine has approached me a few times
and that's an entertainment magazine and

1494
01:37:15,560 --> 01:37:22,800
they have uh the Indianapolis one,
they've got the one in Cincinnati and

1495
01:37:20,560 --> 01:37:27,920
they've got another one in I believe
South Bend, but I've been holding off on

1496
01:37:26,240 --> 01:37:33,080
placing any advertisements in there
because I've been focused on Travel IN

1497
01:37:29,920 --> 01:37:37,680
Magazine and In Indiana Magazine, which
also have digital versions as well.

1498
01:37:35,960 --> 01:37:41,760
And
without the understanding of like well,

1499
01:37:39,960 --> 01:37:46,280
do we have people coming from Cincinnati
or do we have people coming from

1500
01:37:43,720 --> 01:37:50,120
Indianapolis, which I know we do. Um and
Chicago

1501
01:37:48,080 --> 01:37:53,880
Then it kind of justifies
>> a game of understanding where people are

1502
01:37:52,240 --> 01:37:58,280
coming from and not necessarily worrying
about that leakage piece because I think

1503
01:37:56,840 --> 01:38:00,880
we're always going to leak to South
Bend.

1504
01:37:59,080 --> 01:38:03,520
» For sure.
It justifies the spend on where I'm

1505
01:38:02,520 --> 01:38:08,360
targeting.
>> But I think this helps her It does help

1506
01:38:06,280 --> 01:38:11,440
her understand
what the dynamics look like from

1507
01:38:10,440 --> 01:38:15,800
different areas.
>> If If I may as well, too, one of the

1508
01:38:13,680 --> 01:38:22,320
portions of that the demographics, the
psychographics that I've been speaking

1509
01:38:17,320 --> 01:38:27,000
about, the uh if I go back to
this portion here. So, you see things

1510
01:38:24,520 --> 01:38:30,920
like Autumn Years, Family Union, Golden
Year Guardians. That whole section next

1511
01:38:29,240 --> 01:38:34,880
to it that explains who these
individuals are or who these types of

1512
01:38:33,200 --> 01:38:39,880
households are.
Um through Placer, you can then

1513
01:38:37,360 --> 01:38:44,360
understand are they making up visits to
Marshall County? And then from there,

1514
01:38:42,360 --> 01:38:51,120
understand, okay, well, what types of
media actually gets this this segment's

1515
01:38:47,840 --> 01:38:56,240
attention. So, now Andrea also has the
idea of, okay, who to target, where to

1516
01:38:53,960 --> 01:39:00,840
target, but what media to target them
with. Is it social media? Is it print

1517
01:38:58,400 --> 01:39:05,880
ads? Is it Maybe we set up text
messaging to those types of things, you

1518
01:39:03,400 --> 01:39:09,720
know, uh understanding that media aspect
of it as well is is is very helpful.

1519
01:39:07,880 --> 01:39:14,600
» And what types of stays they're looking
for. So, as I go into the fall, I'll be

1520
01:39:12,240 --> 01:39:19,200
focusing more on places to stay as well
as continuing my things to do series

1521
01:39:16,920 --> 01:39:23,520
that's been going on. But places to
stay, if I'm looking at the data and I'm

1522
01:39:21,400 --> 01:39:27,600
seeing we have more families coming in
during that time of year, then I'd

1523
01:39:25,160 --> 01:39:34,480
probably focus on our larger uh
short-term rentals, maybe family suites

1524
01:39:30,880 --> 01:39:38,720
at some of our resorts or hotels, and
the cabins at Swan Lake, the cabins at

1525
01:39:36,800 --> 01:39:43,760
Jellystone Park. Those are also
available as well, and they're enticing

1526
01:39:40,960 --> 01:39:47,560
for a family to come and visit. And I
can promote that more.

1527
01:39:45,680 --> 01:39:53,480
But knowing the right times of year
would be would be great. And knowing who

1528
01:39:49,840 --> 01:39:53,480
I'm marketing and when.

1529
01:40:02,680 --> 01:40:07,960
» Answer your question. We say we're going
to do three years. We use it for a year

1530
01:40:06,200 --> 01:40:11,840
and a half or so and find out that it's
not the bump that we thought it was.

1531
01:40:10,280 --> 01:40:13,840
Are we able to get out of the contract
of three years? Are we stuck until the

1532
01:40:13,200 --> 01:40:16,560
three years?
>> There is that opt-out clause, yes.

1533
01:40:15,840 --> 01:40:19,120
» Yep.
>> Does that have an additional cost to

1534
01:40:17,880 --> 01:40:23,040
that opt-out or is it just
>> No. So, it's it's what we'd call is like

1535
01:40:21,480 --> 01:40:27,200
non-appropriation.
Um if you move that funding somewhere

1536
01:40:25,200 --> 01:40:29,840
else, uh it allows you to get out of the
contract.

1537
01:40:30,960 --> 01:40:36,440
» I motion that we do the 27 for the first
year with the

1538
01:40:34,840 --> 01:40:40,480
with the increase
for the three years and with the opt-out

1539
01:40:38,680 --> 01:40:43,720
option if in case we decide where it's
not working for what we need.

1540
01:40:48,640 --> 01:40:54,240
No one else like something?
>> I also I want to understand like the

1541
01:40:51,560 --> 01:40:57,120
hang-up though. I I really I don't
understand

1542
01:40:55,080 --> 01:41:00,920
» It's cost versus usage, I think at this
>> Okay.

1543
01:40:59,240 --> 01:41:04,680
It's not a question of like
>> What are you going to do with this Think

1544
01:41:02,320 --> 01:41:10,040
about it. You do if you do
Let's say you do a thousand ads. You use

1545
01:41:07,880 --> 01:41:13,800
this information to do a thousand
advertisements for our county for Visit

1546
01:41:12,520 --> 01:41:18,560
Marshall County.
You You're going to have to amortize

1547
01:41:15,920 --> 01:41:21,360
some of this cost amongst those ads. Not
exclusively. I mean, there's plenty of

1548
01:41:20,120 --> 01:41:23,600
other benefits.
I see tons of value in this.

1549
01:41:23,120 --> 01:41:30,600
» Yeah.
>> I just don't know if we're ready to

1550
01:41:25,760 --> 01:41:34,680
maximize its value. It's awesome stuff.
Phenomenal. I just don't know if we're

1551
01:41:32,680 --> 01:41:39,440
quite there yet. We will be. We're on
the right path. That's why for me

1552
01:41:36,840 --> 01:41:42,800
» Yeah, like I would to kick kick the ball
down just a little bit just buy us a

1553
01:41:40,920 --> 01:41:46,160
little bit more time.
I mean, I also know that our county goes

1554
01:41:44,640 --> 01:41:51,080
like this in the winter, which we want
to avoid that.

1555
01:41:47,560 --> 01:41:54,880
But, getting the information on this
doesn't necessarily help you build to

1556
01:41:52,880 --> 01:41:57,280
avoid it. I mean, I guess maybe next
year.

1557
01:41:57,400 --> 01:42:01,480
» Start building on next summer and next
spring and figuring out what we

1558
01:42:00,480 --> 01:42:04,520
» disagree with that.
>> What if What would if What if I were to

1559
01:42:02,840 --> 01:42:08,905
suggest this?
I can I can hold that pricing.

1560
01:42:07,080 --> 01:42:12,480
» No, you're Yes, keep going.
>> [laughter]

1561
01:42:09,640 --> 01:42:17,720
» If if we were to do an agreement this
month with a start date of January 1st.

1562
01:42:15,640 --> 01:42:23,040
So, then that allows you to then get in,
start utilizing it for next year,

1563
01:42:21,240 --> 01:42:27,720
and starts to allow you to get the
benefit out of it out of a full year,

1564
01:42:25,960 --> 01:42:32,800
and then start to see the difference
between a full year January last year

1565
01:42:30,080 --> 01:42:35,800
during your downtime versus the hot part
of the summer.

1566
01:42:33,520 --> 01:42:39,120
» I I like that significantly more.
>> Yeah, that's that's personally.

1567
01:42:37,200 --> 01:42:42,240
» Yes, and I'm not a bean counter.
>> Guys, I'm the He's the first one to

1568
01:42:41,000 --> 01:42:45,640
throw a fit.
>> I We're not saving for retirement here.

1569
01:42:44,040 --> 01:42:47,960
We're you know, let's let's invest the
money.

1570
01:42:46,320 --> 01:42:49,880
» Do you have access to start learning it
before January 1st, or are you saying

1571
01:42:49,280 --> 01:42:53,080
January 1st
>> January 1st would be the start date of

1572
01:42:51,600 --> 01:42:57,040
the agreement. Yeah, so it would be
onboarding it be 45 to 60 days from

1573
01:42:55,560 --> 01:43:02,240
there. Yeah, so you'd be looking at
about March is when Andrea would be

1574
01:42:59,720 --> 01:43:06,280
fully ramped into the platform and
utilizing it.

1575
01:43:03,640 --> 01:43:09,720
Now, typically our customer success,
they're going to be on a schedule that's

1576
01:43:07,680 --> 01:43:13,960
like, "Let's get you there before that
45 days." That's our average.

1577
01:43:14,120 --> 01:43:17,760
» I like it. I I like looking at a
calendar year, too. I think there's

1578
01:43:16,880 --> 01:43:23,400
something to be said.
>> a little bit better with typically uh

1579
01:43:19,920 --> 01:43:23,400
fiscal things like that as well.

1580
01:43:25,040 --> 01:43:30,836
» Might log in and make my first start
date in my motion then.

1581
01:43:28,816 --> 01:43:30,836
» [laughter]

1582
01:43:31,440 --> 01:43:36,320
» Is there any other concern like I'm
looking

1583
01:43:34,200 --> 01:43:41,000
» It's just math for me. I'm guessing
>> It's absolutely math.

1584
01:43:37,760 --> 01:43:44,760
» It's that's it's it's dollars. It's it's
knowing that

1585
01:43:43,120 --> 01:43:49,000
it's going to be utilized for what it
need. I love the data. The data is

1586
01:43:46,440 --> 01:43:50,040
amazing. I love the whole entire premise
of it.

1587
01:43:49,440 --> 01:43:52,560
» Yeah.
>> But

1588
01:43:51,920 --> 01:43:55,320
it's a lot of money.
>> And you guys think you wouldn't log into

1589
01:43:54,280 --> 01:43:58,520
it?
>> We don't have But the problem is we

1590
01:43:56,800 --> 01:44:01,120
don't have a domain.
>> What?

1591
01:43:59,760 --> 01:44:04,000
» We don't all have emails.
>> We can probably That's probably

1592
01:44:02,160 --> 01:44:05,720
something easy to solve, don't know?
>> Yeah, I mean we could

1593
01:44:04,880 --> 01:44:08,680
» We could
get you emails into

1594
01:44:07,560 --> 01:44:10,400
» That's what I mean. We all just get
visitors.

1595
01:44:09,320 --> 01:44:11,960
» Yeah, I don't think that's a
>> We can pay for that to cover

1596
01:44:11,680 --> 01:44:16,280
» Yeah.
>> those emails. So, that's not There

1597
01:44:13,400 --> 01:44:16,280
that's not a

1598
01:44:16,680 --> 01:44:22,480
» I just I'm curious like if we didn't
invest in something like this, how else

1599
01:44:21,080 --> 01:44:27,120
would we get the data? Would we be
investing in more surveys? Would we

1600
01:44:25,080 --> 01:44:31,440
out there on the street asking people to
do this? But do you need this to operate

1601
01:44:29,280 --> 01:44:34,640
for the next 3 months? You're operating
I was just

1602
01:44:33,200 --> 01:44:37,360
No, she's going to start ramping down a
little bit with the cuz there's not

1603
01:44:35,640 --> 01:44:42,040
going to be as much stuff going on. I
think it's a great opportunity for her

1604
01:44:39,600 --> 01:44:45,360
to get trained in the I like the January
to January.

1605
01:44:43,320 --> 01:44:49,000
I feel like if it's her downtime like
end of the year, beginning of the year,

1606
01:44:47,440 --> 01:44:53,280
it gives her opportunity to pull data
for the from last year to figure out

1607
01:44:51,240 --> 01:44:58,120
where she needs to spend all her time,
where she needs to focus stuff, and

1608
01:44:55,400 --> 01:45:01,400
pre-plan for the year versus
running straight into spring and now

1609
01:44:59,720 --> 01:45:04,840
she's been trained and now she's got to
figure out how to do this. But January

1610
01:45:02,920 --> 01:45:08,680
will be the ultimate downtime. I
understand this. I'm trying to make sure

1611
01:45:06,320 --> 01:45:12,520
I was understanding like the looks on
some of you guys' faces if it is just

1612
01:45:10,800 --> 01:45:15,680
the math of it and making sure it's
going to be used properly. I want to

1613
01:45:14,400 --> 01:45:20,640
make sure there was nothing else that
was like causing the whole thing.

1614
01:45:18,760 --> 01:45:25,280
» No, it's just another it's another thing
for you to manage and you

1615
01:45:23,080 --> 01:45:29,400
We We've made it very clear that you are
the face of this and we need you to put

1616
01:45:27,960 --> 01:45:33,920
the county's
visitor needs on your back and this is

1617
01:45:32,040 --> 01:45:36,800
more weight on your back. Ultimately, I
think what you learn it is going to

1618
01:45:35,040 --> 01:45:37,760
alleviate some of that weight. No doubt
about it.

1619
01:45:37,400 --> 01:45:41,080
» Yeah.
>> I just don't know if that's Personally,

1620
01:45:39,720 --> 01:45:43,640
I think Jim's right.
I I don't know if that's the case right

1621
01:45:42,480 --> 01:45:45,400
this very second.
>> Right.

1622
01:45:44,000 --> 01:45:49,520
» You've got a lot of things going on.
You're still catching your vibe. You're

1623
01:45:47,440 --> 01:45:54,000
still You know, you've you've created
this this digital marketing for our

1624
01:45:52,400 --> 01:45:55,760
county that we've never seen before.
>> Yeah.

1625
01:45:54,360 --> 01:46:00,760
» I don't want you to pull back from that
because you get stuck in the math of the

1626
01:45:59,200 --> 01:46:04,680
just numbers. I don't want you to I
don't want you to look at the matrix.

1627
01:46:02,400 --> 01:46:07,880
» Well, what I was and what I was hoping
how to use it, too, is to be able to

1628
01:46:06,600 --> 01:46:12,320
share
to share with both boards what I'm

1629
01:46:10,040 --> 01:46:15,440
finding on here and ask for that help
and the guidance of like, okay, now how

1630
01:46:14,240 --> 01:46:17,880
do I
you know

1631
01:46:15,840 --> 01:46:20,480
» Yes, I agree. I mean, I'd be fine if you
feel like you want to hit the ground

1632
01:46:19,000 --> 01:46:23,040
running in February. I mean, then maybe
we do

1633
01:46:21,640 --> 01:46:24,480
December 1st, which is weird with
Christmas though. I feel like that's

1634
01:46:24,120 --> 01:46:28,040
just
>> I think December 1st is fine. I just

1635
01:46:26,440 --> 01:46:32,600
wanted to make sure that there wasn't
anything else that like wasn't being

1636
01:46:29,760 --> 01:46:36,840
communicated here so that I understood
cuz I just think it's such a valuable

1637
01:46:34,160 --> 01:46:38,280
resource not just for us but for, you
know,

1638
01:46:37,720 --> 01:46:42,720
other groups.
>> you are going to maximize what it can

1639
01:46:40,400 --> 01:46:45,760
do, you personally
Yes, it's a great view. I mean, you have

1640
01:46:44,240 --> 01:46:50,480
my vote if that's what you're asking. I
just I'd I just want to wait.

1641
01:46:48,760 --> 01:46:53,833
You're doing well. I don't want to slow
down what you're doing.

1642
01:46:51,480 --> 01:46:55,760
» Yeah. Yeah, I don't either.
>> [laughter]

1643
01:46:54,120 --> 01:46:57,360
» Having an assistant.
>> No, but I

1644
01:46:56,560 --> 01:46:59,360
» Right, no.
>> I

1645
01:46:57,760 --> 01:47:02,680
» I would love to get to that level and we
can do that.

1646
01:47:00,480 --> 01:47:03,400
» Yeah, so I mean, if she had that extra
hand.

1647
01:47:03,240 --> 01:47:06,320
» Yeah.
>> I think I just need the most help with

1648
01:47:04,960 --> 01:47:10,520
like editing all the stuff that I'm
cranking out digitally, but like if

1649
01:47:09,160 --> 01:47:14,600
» Now, if we're talking about paying an
assistant, that's back to math. That's

1650
01:47:12,240 --> 01:47:19,280
back to amortizing this new system and
all these factors into producing one

1651
01:47:17,560 --> 01:47:22,040
effective ad. And I I mean, I'm all for
that. That's how you have to get big,

1652
01:47:20,920 --> 01:47:26,680
but like
we're still in growth mode.

1653
01:47:24,440 --> 01:47:28,960
Amend the date and
>> Okay.

1654
01:47:27,894 --> 01:47:30,760
» [laughter]
>> I mean, is that

1655
01:47:29,840 --> 01:47:32,920
» Thank you for
>> Yeah.

1656
01:47:31,720 --> 01:47:34,760
» That's like I'm ready to go home.
>> I know. I know.

1657
01:47:33,440 --> 01:47:36,480
» Tell me, are you buying the or not?
Let's go.

1658
01:47:35,560 --> 01:47:43,360
» Um [laughter]
Um I motion that we purchase the plaster

1659
01:47:40,520 --> 01:47:46,920
with a 3-year status with 27 as the
start date. I mean, 27 is the start

1660
01:47:45,760 --> 01:47:50,280
amount.
Um with January 1st as the start date.

1661
01:47:49,280 --> 01:47:53,240
Did I get that right?
>> That's a lot of words.

1662
01:47:52,400 --> 01:47:54,680
» I believe you.
>> I think we're good.

1663
01:47:53,800 --> 01:47:58,400
» Okay. Okay.
>> January 1st, like I got to log in on

1664
01:47:56,720 --> 01:48:00,840
January 1st. Like, what if I'm a little
bit sleepy?

1665
01:47:59,480 --> 01:48:03,960
» If you're hungover, that's fine.
>> I'll be hungover. I

1666
01:48:01,880 --> 01:48:06,640
» January 2nd would be
>> For the record.

1667
01:48:05,160 --> 01:48:10,280
» If I'm not mistaken.
>> The mics are hot, guys. Okay?

1668
01:48:09,440 --> 01:48:13,000
» I know that.
>> I think January 15th

1669
01:48:11,960 --> 01:48:14,800
doesn't matter.
>> Let's do the first to make it a nice

1670
01:48:14,240 --> 01:48:17,760
clean
>> January 1st is a Friday. We're you're

1671
01:48:16,200 --> 01:48:20,040
fine. I think the 4th, which is a
Monday, is

1672
01:48:18,320 --> 01:48:21,604
» I'm just going to pick January 20
>> 27.

1673
01:48:20,800 --> 01:48:25,400
» Perfect.
>> [laughter]

1674
01:48:23,480 --> 01:48:28,400
» And then we can pay Do we Should we
Should we paying for it now on this this

1675
01:48:27,960 --> 01:48:32,600
uh quarter?
>> So, the way that it the invoicing would

1676
01:48:30,480 --> 01:48:35,080
work is the invoice would go out on
January 1st.

1677
01:48:33,560 --> 01:48:37,920
» Okay. So, we can pay it before then.
Okay.

1678
01:48:35,360 --> 01:48:41,280
» Yep. So, between now and then
figuring out how that will

1679
01:48:38,960 --> 01:48:44,360
» So, no check for you.
>> That'll also give you time to get with

1680
01:48:42,520 --> 01:48:49,600
someone who's used it a lot and like
make a plan. You know what I'm saying?

1681
01:48:46,440 --> 01:48:49,600
» Hug Matt some more.

1682
01:48:50,840 --> 01:48:56,480
What's wrong, Jim?
>> It's the money thing. So, why couldn't

1683
01:48:55,080 --> 01:49:01,320
we have
why couldn't we get

1684
01:48:59,280 --> 01:49:04,920
one Marshall County
to

1685
01:49:02,280 --> 01:49:09,200
partner with us on this and get
the city of Plymouth to partner with us

1686
01:49:07,520 --> 01:49:13,440
to help split up that
>> We will. Can you even do that?

1687
01:49:11,600 --> 01:49:17,280
» It affects the cost because you're
adding because we license per entity. If

1688
01:49:15,760 --> 01:49:22,640
we were to add
three more entities to it, it affects

1689
01:49:19,520 --> 01:49:26,320
the cost that we're looking at.
>> They're lumping the Tourism Commission

1690
01:49:24,640 --> 01:49:30,200
and Visit Marshall County together
because we are connected.

1691
01:49:28,280 --> 01:49:32,360
» Yes, you guys are
essentially the same organization.

1692
01:49:31,760 --> 01:49:34,320
» County, all right.
>> I mean, it's

1693
01:49:33,640 --> 01:49:36,960
They're not connected.
>> They're not connected, but it's still

1694
01:49:35,880 --> 01:49:40,720
the county.
>> It's the scope of how the work how the

1695
01:49:38,720 --> 01:49:43,960
data is being used as well. So, our
pricing goes off of what the business

1696
01:49:43,040 --> 01:49:47,440
is,
the scope of the work that it's being

1697
01:49:45,320 --> 01:49:50,920
used, and remaining equitable amongst
that customer base in that region that

1698
01:49:49,640 --> 01:49:55,320
does that same
>> If If she's the only one that's pulling

1699
01:49:52,960 --> 01:49:58,800
that data for One Marshall County, why
couldn't she do that?

1700
01:49:57,320 --> 01:50:03,440
» Because the scope of that would then go
to additional parties to be used in

1701
01:50:00,800 --> 01:50:03,440
other ways.

1702
01:50:04,600 --> 01:50:10,800
For like example, Marshall County
Economic Development is a part of One

1703
01:50:09,360 --> 01:50:15,000
Marshall County.
The lens of how the data is being used

1704
01:50:12,480 --> 01:50:18,920
for tourism versus economic development
is different. So, if Economic

1705
01:50:16,920 --> 01:50:22,280
Development was to use it,
then that would account for a second

1706
01:50:20,560 --> 01:50:27,360
organization using it outside of a
different scope that would need to be

1707
01:50:24,080 --> 01:50:27,360
added to that agreement.

1708
01:50:38,480 --> 01:50:44,400
» I put the motion out there.
>> I'll I'll second your motion.

1709
01:50:43,240 --> 01:50:48,640
» We have a
motion and a second.

1710
01:50:46,920 --> 01:50:49,560
All in favor?
>> Aye.

1711
01:50:49,000 --> 01:50:52,440
» Aye.
>> Aye.

1712
01:50:50,320 --> 01:50:56,400
» All opposed?
>> Opposed.

1713
01:50:53,520 --> 01:50:58,960
» Orpheus Snow. I love it.
I I said I'll go for search for snow. I

1714
01:50:58,000 --> 01:51:02,840
love it.
>> We have four to one, so the motion

1715
01:51:01,040 --> 01:51:04,520
passes.
So, we

1716
01:51:03,040 --> 01:51:08,720
» But you are heard, Jim. Jim, you are
heard.

1717
01:51:06,200 --> 01:51:10,640
» I feel bad, though.
>> Well, I I mean, it's fine.

1718
01:51:10,400 --> 01:51:15,440
» I know.
>> And And if you guys have any additional

1719
01:51:13,000 --> 01:51:19,200
questions, um Matt has this
presentation. So, feel free to look over

1720
01:51:17,880 --> 01:51:24,280
this presentation. I'm trying to get to
the end so you guys can see my contact

1721
01:51:21,760 --> 01:51:27,800
information as well.
So, all of my contact information is on

1722
01:51:26,280 --> 01:51:31,640
there as well. My cell number and my
email. If you guys have additional

1723
01:51:29,520 --> 01:51:36,080
questions over the next couple of weeks,
over the next couple of months, let me

1724
01:51:33,320 --> 01:51:40,480
know. What I'll do on my end is I'll get
the formal agreement together. Um

1725
01:51:39,200 --> 01:51:44,960
one of the things that I'm going to be
asked is if signature, we've had a vote,

1726
01:51:43,360 --> 01:51:49,840
but if signature, I'm assuming that you
would be the signer on this,

1727
01:51:46,600 --> 01:51:53,760
could happen outside of a formal uh
committee meeting. Okay. So, I will then

1728
01:51:52,800 --> 01:51:59,640
get with you
>> We just need to add to the motion

1729
01:51:57,160 --> 01:52:03,520
that I would sign on behalf of
the Tourism Commission.

1730
01:52:00,760 --> 01:52:08,800
» I add on that Matt will sign on as the
president of the Tourism Commission.

1731
01:52:06,400 --> 01:52:08,800
» Taken.

1732
01:52:09,880 --> 01:52:13,680
» All right. Words are tracing.
>> So, I'll work I'll work to get that

1733
01:52:12,000 --> 01:52:17,880
finalized over the next day or two here
and get with you and Andrea and we'll

1734
01:52:15,320 --> 01:52:21,560
get that finalized, but um if there are
any questions, please feel free to reach

1735
01:52:20,000 --> 01:52:25,480
out to me directly
um and I'm I'm more than happy to answer

1736
01:52:23,320 --> 01:52:29,440
them to the best of my ability. Uh but I
really do appreciate everybody's time

1737
01:52:27,160 --> 01:52:32,040
tonight and I'm looking forward to our
partnership.

1738
01:52:31,520 --> 01:52:34,600
» Thank you, Matt.
>> Thanks, Matt.

1739
01:52:32,440 --> 01:52:39,077
» Thanks, Matt.
>> Matt, I will give you your mouse back.

1740
01:52:37,057 --> 01:52:39,077
» [laughter]

1741
01:52:40,120 --> 01:52:43,480
» There you go.
>> Thanks. Great. Just Good to meet

1742
01:52:42,400 --> 01:52:46,480
everybody.
>> You too.

1743
01:52:45,080 --> 01:52:49,960
Yeah.
>> Um

1744
01:52:47,760 --> 01:52:54,680
One last thing just
what we'll do is we'll

1745
01:52:51,840 --> 01:52:56,280
table the discussion on the agreement
>> have that.

1746
01:52:55,760 --> 01:52:58,200
» You have that?
>> Yes.

1747
01:52:56,760 --> 01:53:01,720
» We'll table the discussion on the
agreement with

1748
01:53:00,200 --> 01:53:04,480
the commission and Visit Marshall County
to our October

1749
01:53:03,360 --> 01:53:07,040
22nd meeting.
>> Okay, hold on. I got to write that down.

1750
01:53:06,600 --> 01:53:10,120
Are you writing it?
>> I'm pretty sure as a piece of the pie.

1751
01:53:09,000 --> 01:53:11,560
» You're talking too fast for Jill. Hold
on.

1752
01:53:10,880 --> 01:53:13,920
No, you're good.
>> Okay.

1753
01:53:12,320 --> 01:53:17,320
Um
and then

1754
01:53:16,000 --> 01:53:20,080
I think
maybe I didn't send any emails.

1755
01:53:18,240 --> 01:53:23,320
» October 27th about everybody.
>> Thursday.

1756
01:53:20,800 --> 01:53:24,560
» Matt Riffle was offered a position on
the board.

1757
01:53:23,920 --> 01:53:26,120
» Jeremy.
>> Jeremy, sorry.

1758
01:53:25,360 --> 01:53:31,080
» Jeremy Riffle.
>> But he had I had to back off that offer

1759
01:53:29,280 --> 01:53:36,280
because
with the statute in place the way that

1760
01:53:33,520 --> 01:53:40,640
it is, if you work in a hospitality
industry, you can live anywhere in the

1761
01:53:38,440 --> 01:53:44,680
state of Indiana. If you do not, you
have to live in Marshall County and

1762
01:53:42,280 --> 01:53:47,480
unfortunately, he lives in Kosciusko.
>> He would have been awesome.

1763
01:53:46,880 --> 01:53:50,680
So, back to square
>> We are still back to square one looking

1764
01:53:49,280 --> 01:53:54,920
for an additional board member.
>> All right, I tried. And what about the

1765
01:53:52,520 --> 01:53:59,240
what the guy that does the Summer Fest
in Bourbon?

1766
01:53:56,440 --> 01:53:59,240
What's his name?

1767
01:53:59,920 --> 01:54:04,440
Lonnie.
>> No.

1768
01:54:03,000 --> 01:54:09,120
» Why not?
And no. This room is still live. Want to

1769
01:54:08,320 --> 01:54:11,000
Okay.
>> He wouldn't do it anyway.

1770
01:54:09,720 --> 01:54:13,800
» We still have Andrea. She has to give a
quick update.

1771
01:54:11,720 --> 01:54:16,520
» Oh, that's right. Okay.
>> Well, I thought of the guy

1772
01:54:15,680 --> 01:54:20,160
» candidates.
>> Yeah. Yeah.

1773
01:54:18,480 --> 01:54:22,400
I just like cuz he was so involved in
Bourbon, but

1774
01:54:21,080 --> 01:54:25,920
» He is, but he wouldn't he wouldn't want
to do something like this because of the

1775
01:54:24,440 --> 01:54:29,480
the automation and all these things.
This is not He does his own thing.

1776
01:54:28,120 --> 01:54:31,720
That's his thing that he does and that's
it.

1777
01:54:29,920 --> 01:54:36,240
» It's good to know.
Um

1778
01:54:33,160 --> 01:54:39,880
yeah, updates. Um well, we had Blueberry
Festival. We had our booth over at

1779
01:54:38,000 --> 01:54:47,080
Blueberry Festival where I was
conducting a three, four question survey

1780
01:54:43,960 --> 01:54:53,560
to guests of the festival and we were
also mailing

1781
01:54:49,880 --> 01:54:58,400
postcards all over the world and
it's been pretty slow being housed at

1782
01:54:55,880 --> 01:55:04,400
the Marshall County History Museum, but
I had 50 postcards.

1783
01:55:00,800 --> 01:55:09,320
And then we also had 50 bags that had
the state of Indiana with Marshall

1784
01:55:06,080 --> 01:55:15,800
County identified via a heart.
And then the other one was uh blueberry.

1785
01:55:12,240 --> 01:55:21,360
And if you completed the survey and you
send out a letter or um follow us on

1786
01:55:18,760 --> 01:55:24,400
social media and complete the survey is
actually what I was pushing.

1787
01:55:23,160 --> 01:55:28,880
Um,
then you can take one of our bags and I

1788
01:55:27,200 --> 01:55:32,800
put some information in there of like
events coming up uh here in Marshall

1789
01:55:31,160 --> 01:55:38,080
County as well.
Um, we got

1790
01:55:35,920 --> 01:55:45,960
but anybody could do the survey.
Um, we had 93 complete the survey. And

1791
01:55:42,360 --> 01:55:48,480
now I did give Tracy a few of the bags
uh and

1792
01:55:47,600 --> 01:55:52,800
and [laughter]
um and uh

1793
01:55:50,040 --> 01:55:59,040
small-town Indiana Toby uh one of the
bags. So, that would account for my

1794
01:55:54,960 --> 01:56:03,800
seven missing ones. But, those 93 people
completed the survey, which was great.

1795
01:56:01,360 --> 01:56:07,240
Um, I also got to talk to much more than
the 93 people uh outlined here in the

1796
01:56:06,040 --> 01:56:12,000
survey.
And um

1797
01:56:09,520 --> 01:56:15,800
a lot of them would come back for
another festival. They also loved all

1798
01:56:13,840 --> 01:56:19,800
the festival food and all the different
options for entertainment. So, it was

1799
01:56:18,200 --> 01:56:23,560
great to get to
uh just be at the booth and talk to the

1800
01:56:21,320 --> 01:56:30,080
visitors. Um,
Toby did a bunch of live videos and

1801
01:56:26,720 --> 01:56:35,800
stories, and he also tasted some of the
tenderloins at the festival. He also

1802
01:56:32,840 --> 01:56:42,120
went to Hooples, which did not
I don't know if it wasn't released yet

1803
01:56:39,080 --> 01:56:46,720
um that tenderloin review, and Pagan N
Pan um which is usually in Culver, but

1804
01:56:45,280 --> 01:56:50,200
they happened to be at the Mayor's
Summer of Music.

1805
01:56:48,400 --> 01:56:54,640
So, I just gave him a bunch of
restaurants that uh that have

1806
01:56:52,840 --> 01:56:59,320
tenderloins, and then I let him kind of
decide where to go.

1807
01:56:56,920 --> 01:57:02,920
Surprisingly, Ralph Smith's tenderloin
didn't rank as well, but he's been in

1808
01:57:01,360 --> 01:57:07,520
the game for a long time, so I thought
it would do better than it did.

1809
01:57:04,920 --> 01:57:12,160
But um Pig in a Pen got a nine, so that
was cool.

1810
01:57:08,720 --> 01:57:16,240
Um of someone from Walmart or Walmart
from Elkhart come to the pub because

1811
01:57:14,880 --> 01:57:17,640
they saw his video.
>> Oh, yeah.

1812
01:57:16,920 --> 01:57:20,720
» to let you know.
>> Are your tenderloin sales still good?

1813
01:57:19,720 --> 01:57:22,120
» Yeah, they're still strong.
>> Still strong?

1814
01:57:21,320 --> 01:57:24,760
» Yeah.
>> The Toby effect.

1815
01:57:23,920 --> 01:57:27,680
Um
But

1816
01:57:25,800 --> 01:57:33,160
yeah, being my first blueberry festival
weekend, I in the future of course will

1817
01:57:30,120 --> 01:57:37,880
share that booth time with board members
as they want to if they want to come to

1818
01:57:35,120 --> 01:57:41,040
the booth. Um board member Jim, that's
his name online,

1819
01:57:39,360 --> 01:57:44,360
um really helped me a lot with
collecting content throughout the

1820
01:57:42,320 --> 01:57:49,280
weekend, creating content throughout the
weekend. Uh we went in a helicopter, he

1821
01:57:47,320 --> 01:57:52,560
went to the mayor's summer music, he
also went to the parade. Those were

1822
01:57:51,200 --> 01:57:55,000
events
Yeah.

1823
01:57:53,680 --> 01:57:57,440
» He was everywhere.
>> Yeah.

1824
01:57:55,560 --> 01:58:00,040
» I would say this moving forward
>> Yeah.

1825
01:57:57,760 --> 01:58:02,120
» I think it becomes an expectation of
your board

1826
01:58:01,400 --> 01:58:03,360
your board
>> Yeah.

1827
01:58:02,520 --> 01:58:06,400
» that they are there.
>> Yeah.

1828
01:58:04,000 --> 01:58:10,520
» That needs to be something
>> And as I mentioned, they did offer they

1829
01:58:08,440 --> 01:58:14,400
wanted me to create a sign-up sheet and
I just I've done that so many times in

1830
01:58:12,280 --> 01:58:17,480
the past where I'm I've got the sign-up
sheet and then it turns into one more

1831
01:58:15,640 --> 01:58:21,320
thing I need to manage and if they're
not there at the time they said, oh hey,

1832
01:58:19,200 --> 01:58:26,280
are you coming? And also training them
on the booth. Samuel kindly came and did

1833
01:58:24,600 --> 01:58:31,440
a shift at the booth.
He opened it up and it was after I had

1834
01:58:29,200 --> 01:58:35,040
shut it down for the day and I come up
to him, I see him standing there and

1835
01:58:33,120 --> 01:58:40,200
he's got, you know, the pens all over
the table and he's got bag in each hand

1836
01:58:38,160 --> 01:58:44,960
and he's like he's trying to hand the
bag to people. I got there right in time

1837
01:58:42,200 --> 01:58:49,400
though. And I was like, Samuel, what are
you doing? He's like, well, I'm having

1838
01:58:47,080 --> 01:58:52,840
people fill out the postcards and then I
was going to give them a the And I'm

1839
01:58:50,840 --> 01:58:57,160
like, no, like they got to do the survey
and follow us on social media." So,

1840
01:58:55,080 --> 01:59:00,240
training the board members on like what
I was doing at the booth.

1841
01:58:59,160 --> 01:59:05,160
Um
but I have been kind of like

1842
01:59:02,520 --> 01:59:09,920
just running to keep up with everything.
Uh the the two the two videos a week and

1843
01:59:08,160 --> 01:59:13,800
all of that and with blueberry being my
first time, it was a lot of um just

1844
01:59:12,880 --> 01:59:15,640
trying to keep up.
>> Those videos are great, Andrea.

1845
01:59:15,000 --> 01:59:19,520
» Yeah.
>> Keep going. Don't stop. Just

1846
01:59:17,920 --> 01:59:21,240
» I know it's going to get tougher.
>> Yeah, I know.

1847
01:59:19,840 --> 01:59:24,440
» It's just so much
time. But you can spend so much time.

1848
01:59:23,600 --> 01:59:26,400
» They
the editing part of that.

1849
01:59:25,800 --> 01:59:30,680
» Yeah.
>> She's Yeah, it's huge.

1850
01:59:28,040 --> 01:59:35,560
» So, I do have somebody that um she's
willing to volunteer part of her time to

1851
01:59:33,280 --> 01:59:40,800
help with the editing. I was going to
give her a sample of content and see

1852
01:59:39,120 --> 01:59:45,760
what she does with it and then present
it at our board meeting and see if she

1853
01:59:42,760 --> 01:59:51,720
might be the right fit for an editor. Um
it's a younger girl. She's in her 20s

1854
01:59:48,760 --> 01:59:54,880
and she's got a great online presence on
in her own right. So, I thought she

1855
01:59:53,320 --> 01:59:59,920
would be a good fit and she also fits
like the style of what I'm going for. Um

1856
01:59:57,880 --> 02:00:04,520
so, that will help immensely to just
have somebody to edit and it won't

1857
02:00:02,040 --> 02:00:08,840
change the style of like what I'm doing.
Maybe it'll make it better. But um I

1858
02:00:07,200 --> 02:00:12,720
think people have really liked and
responded to

1859
02:00:10,520 --> 02:00:17,120
uh how I present things on the screen
and everything and linking it below. Um

1860
02:00:15,920 --> 02:00:18,240
hopefully
>> What's that?

1861
02:00:17,560 --> 02:00:22,160
» Your humor.
>> The humor. So, yeah, I do need to

1862
02:00:21,160 --> 02:00:25,520
get
a good night's sleep in order to keep

1863
02:00:23,920 --> 02:00:28,600
that up and
four shots of espresso. That's the

1864
02:00:27,520 --> 02:00:31,840
That's been the
Yeah.

1865
02:00:30,080 --> 02:00:34,680
Um
but

1866
02:00:33,120 --> 02:00:39,560
yeah, uh
that partnership with Toby was great. Uh

1867
02:00:37,320 --> 02:00:43,320
we just submitted our next ad for Travel
IN Magazine.

1868
02:00:41,240 --> 02:00:47,160
Um and then they offered us like an
additional space to promote wedding

1869
02:00:45,080 --> 02:00:51,240
venues in the area or just having your
wedding in Marshall County. And it looks

1870
02:00:49,320 --> 02:00:55,120
like the board did vote yes on that for
the extra

1871
02:00:52,960 --> 02:01:00,760
little advertisement.
Um, I'm also still talking with

1872
02:00:58,400 --> 02:01:03,880
uh in Indiana magazine.
Nate Spangle was at Blueberry Festival.

1873
02:01:03,080 --> 02:01:06,240
» Mhm.
>> He did the

1874
02:01:04,600 --> 02:01:08,200
» He did our pie eating contest.
>> pie eating contest

1875
02:01:07,120 --> 02:01:09,800
» We're going to do it again next year and
he's going to be the host next year,

1876
02:01:09,360 --> 02:01:12,520
too.
>> He tried

1877
02:01:10,560 --> 02:01:15,040
» He didn't bring Joey Chestnut though,
did he?

1878
02:01:13,800 --> 02:01:19,600
» No.
He brought a young lady with him though.

1879
02:01:17,160 --> 02:01:23,160
» So So Joey Chestnut lives in Indy. Joey
Chestnut who does the hot dog eating

1880
02:01:21,120 --> 02:01:25,440
contest every year, he lives in Carmel.
Yeah.

1881
02:01:24,000 --> 02:01:28,080
» So and they're friends. So he was going
to bring him, that's what he was trying

1882
02:01:26,480 --> 02:01:31,920
to do, but it was like it was all a big
secret, but he couldn't didn't have him.

1883
02:01:30,720 --> 02:01:34,960
» Yeah.
And then um

1884
02:01:36,280 --> 02:01:42,280
Samuel and I, we're working on updates
to the website. That's been something

1885
02:01:41,040 --> 02:01:47,240
that
I just am struggling to um

1886
02:01:45,680 --> 02:01:51,400
update certain parts of it because I
don't have the information from the

1887
02:01:48,880 --> 02:01:56,920
businesses. But like for example, I have
a meeting set up with the people who own

1888
02:01:53,880 --> 02:01:59,840
Roxy's in um Bremen.
And they're also involved in Carmens, I

1889
02:01:58,800 --> 02:02:05,000
think.
The Roxy's scoops, heavenly scoops.

1890
02:02:03,160 --> 02:02:09,040
Well, they have two places in Bremen. I
don't know if it's Carmens, but

1891
02:02:07,080 --> 02:02:12,480
um just meeting with those people and
figuring out what they want their page

1892
02:02:10,960 --> 02:02:18,880
to look like. I wish they could just
access it and update it themselves, but

1893
02:02:16,360 --> 02:02:22,120
I don't know, you know.
Are there any other questions though? If

1894
02:02:20,680 --> 02:02:24,600
you Have you guys seen anything that's
good or

1895
02:02:23,640 --> 02:02:27,120
do more of this?
>> Good.

1896
02:02:25,080 --> 02:02:30,120
» Andrea, nothing's been good.
>> It's all been good.

1897
02:02:31,360 --> 02:02:36,640
» I'm really trying to
>> How do you feel? Do you You enjoying it?

1898
02:02:34,040 --> 02:02:43,960
» Yeah. Yeah. I'm enjoying like getting to
know more of the county um

1899
02:02:39,800 --> 02:02:48,160
or things to do than I realized and
going into the fall I'll be like I said

1900
02:02:45,760 --> 02:02:53,800
focusing on places to stay.
So just trying to

1901
02:02:50,080 --> 02:02:59,640
get some stays at certain locations for
starters but I know Jellystone their

1902
02:02:57,120 --> 02:03:04,080
season ends in November.
But they're

1903
02:03:01,440 --> 02:03:08,400
I think they have a really cool event in
in September for Halloween where they

1904
02:03:06,400 --> 02:03:11,105
drop candy out of a helicopter. I can't
get enough helicopters.

1905
02:03:10,400 --> 02:03:11,680
So
>> [clears throat]

1906
02:03:11,200 --> 02:03:13,480
» that was
>> up in the meeting.

1907
02:03:12,600 --> 02:03:16,320
» so comfortable in there.
>> gosh. I thought I would have done

1908
02:03:15,600 --> 02:03:20,520
better.
>> You've got some some events coming up

1909
02:03:18,800 --> 02:03:24,520
or still going on. You've got you've got
trick-or-treat trails that you

1910
02:03:22,360 --> 02:03:29,760
» Oh there's so much in October. I just
mean if I'm going if I start doing

1911
02:03:27,160 --> 02:03:34,440
places to stay I might do Jellystone in
the beginning before their season ends

1912
02:03:32,120 --> 02:03:37,680
so that I can highlight something cool
that's going on there.

1913
02:03:35,680 --> 02:03:40,640
» You're turning in your expenses
to get reimbursed for

1914
02:03:38,840 --> 02:03:45,040
» Next meeting I will be.
So

1915
02:03:42,040 --> 02:03:49,000
It's not it's not a ton but yeah.
>> I'm just I'm just I'm reminding her that

1916
02:03:47,880 --> 02:03:51,680
she needs to make sure that she's
turning in her expenses for that stuff.

1917
02:03:51,120 --> 02:03:55,360
» Yeah.
>> Who's the treasurer for that?

1918
02:03:54,200 --> 02:03:59,960
Amy Beacham
>> Isn't there a way that you could give

1919
02:03:56,720 --> 02:04:01,840
her like Blueberry gave me a card?
>> I have a card.

1920
02:04:01,440 --> 02:04:06,360
» Okay.
>> They want like everything I don't know.

1921
02:04:03,760 --> 02:04:10,720
Sometimes I do break the rule like I
like to get it all approved before and

1922
02:04:08,440 --> 02:04:15,560
like getting the tent I was supposed to
get the tent through Bowen. I have like

1923
02:04:12,680 --> 02:04:19,440
a branded Visit Marshall County tent but
it wasn't done in time cuz they were

1924
02:04:17,440 --> 02:04:23,440
behind just they were busy with
Blueberry Festival.

1925
02:04:20,880 --> 02:04:27,080
But um
I had to get a tent and then I bought a

1926
02:04:25,200 --> 02:04:29,960
mailbox because
it made sense with the whole setup and

1927
02:04:28,560 --> 02:04:34,760
it caught people's attention so it
worked and but that stuff I'm not like

1928
02:04:32,240 --> 02:04:39,120
spending $5,000 on my card or anything.
It's just little things that I needed in

1929
02:04:37,400 --> 02:04:40,440
the moment that I couldn't put on my
own.

1930
02:04:39,400 --> 02:04:41,560
» Make sure you get reimbursed for that,
Deborah.

1931
02:04:40,840 --> 02:04:44,920
» Yeah.
>> Yeah. All right.

1932
02:04:42,720 --> 02:04:50,760
» All right. Last thing I have real quick.
Um I've got a little bit of a budget for

1933
02:04:48,400 --> 02:04:51,880
Monday.
Council.

1934
02:04:51,480 --> 02:04:55,280
» Mhm.
>> Um unfortunately, I won't be able to be

1935
02:04:53,400 --> 02:04:59,120
here for it cuz I already had a prior
commitment for the radio.

1936
02:04:57,120 --> 02:05:03,280
So, I will be putting together a budget
and just sending them a letter from me

1937
02:05:01,000 --> 02:05:07,696
apologizing for not being here.
Um but that being said, I wanted to

1938
02:05:05,560 --> 02:05:10,760
verify
>> [clears throat]

1939
02:05:08,200 --> 02:05:14,920
» budget piece on the bottom. Did we
switch that to 50/50

1940
02:05:13,120 --> 02:05:19,320
with the thought that if we needed to
put more towards

1941
02:05:17,080 --> 02:05:22,480
Visit Marshall County, we would. I don't
know if we did, but I do think we

1942
02:05:21,120 --> 02:05:26,920
should.
I think that

1943
02:05:24,720 --> 02:05:30,760
they need to focus on the marketing
stuff and we focus on the big tangible

1944
02:05:29,480 --> 02:05:34,600
things, which we've been doing
naturally, but it does make sense.

1945
02:05:33,000 --> 02:05:37,240
» like the break and if we're capped on
our budget

1946
02:05:35,080 --> 02:05:39,760
» if somebody comes and asks for and and
we're starting to feel that budget

1947
02:05:38,440 --> 02:05:41,560
crunch, which
you know, we don't have one of those

1948
02:05:41,120 --> 02:05:44,960
right now.
>> Not at the moment.

1949
02:05:42,080 --> 02:05:47,200
» But if we do, then we just be honest.
Like not in this cycle. You know what I

1950
02:05:46,920 --> 02:05:50,080
mean?
>> But the 50/50, we're good on the 50/50

1951
02:05:49,440 --> 02:05:51,920
and
my

1952
02:05:50,280 --> 02:05:54,880
» My vote would be 50/50. I don't know if
everyone I don't know if

1953
02:05:52,640 --> 02:05:59,640
» It's 60 cuz right now it's 60 the way
it's set up on this budget is it's 60 to

1954
02:05:57,360 --> 02:06:03,400
Visit Marshall County, 40 stays with us.
>> Yeah, I think you're good with 50/50.

1955
02:06:01,480 --> 02:06:07,320
» I think that's better.
I thought it was we switched it to

1956
02:06:05,200 --> 02:06:09,200
» No, I'm sorry. I I think we should leave
that. I think we should leave it

1957
02:06:08,560 --> 02:06:12,800
» to leave it that way?
>> Yeah, I think we keep 40 and give them

1958
02:06:10,920 --> 02:06:17,800
60. Yeah, sorry.
>> I thought we were already 50/50. So.

1959
02:06:15,200 --> 02:06:21,120
» Yeah, I did, too. I thought our was more
I can go back to my minutes.

1960
02:06:20,200 --> 02:06:24,320
You were here for that.
>> Double check it for I'll write

1961
02:06:22,560 --> 02:06:28,040
» I was here for that. It was before.
>> we I thought we were I thought it was

1962
02:06:25,880 --> 02:06:30,960
inverse. I thought we were 60, they were
40, and then we pushed it to 50/50.

1963
02:06:30,800 --> 02:06:32,600
» Cuz
>> we I think we're going for

1964
02:06:32,200 --> 02:06:35,320
» It was
>> we were 60, they were 40. We switched it

1965
02:06:34,600 --> 02:06:39,240
to
>> Okay, so you're saying we could have

1966
02:06:36,720 --> 02:06:40,240
done a 20% pivot, not a 10.
>> That's right.

1967
02:06:39,760 --> 02:06:42,560
» Got it. Okay.
>> We did I thought

1968
02:06:41,360 --> 02:06:44,800
» You should do 50/50.
>> Okay. It should be 50/50.

1969
02:06:43,600 --> 02:06:47,720
» 50/50.
>> It's pretty easy, too. I mean, you know.

1970
02:06:46,880 --> 02:06:50,920
» Got it.
>> Like I said, we were never

1971
02:06:49,040 --> 02:06:52,560
» we put a motion through on that?
>> Okay, hold on.

1972
02:06:51,680 --> 02:06:56,160
» Just to verify.
>> Is that old business?

1973
02:06:54,760 --> 02:06:58,800
» Yes, motion to make sure that that's
50/50.

1974
02:06:59,720 --> 02:07:02,240
Second.
>> Anyone anyone?

1975
02:07:01,440 --> 02:07:04,960
» Second.
>> There you go.

1976
02:07:03,120 --> 02:07:06,760
» I.
>> No, no, Jill said second.

1977
02:07:05,960 --> 02:07:08,000
» I'll second, Jill.
>> Okay.

1978
02:07:07,280 --> 02:07:10,640
» All in favor?
>> I.

1979
02:07:08,720 --> 02:07:11,880
» All opposed?
>> Oh, I

1980
02:07:11,160 --> 02:07:14,680
» I I was going to
>> any money. I don't need to put a motion.

1981
02:07:13,320 --> 02:07:17,120
I don't need to put the motion.
>> I just

1982
02:07:14,920 --> 02:07:21,520
» I do make a motion to adjourn, though.
>> Wait, the money is accurate. Hey, I did

1983
02:07:18,960 --> 02:07:23,640
get a copy of the she sent me.
>> you put it

1984
02:07:22,360 --> 02:07:26,760
» Yeah, but I'm saying it is accurate if
you guys got to check it. Cuz I couldn't

1985
02:07:24,760 --> 02:07:30,000
access it for some reason.
>> Why are we meeting in October? Cuz this

1986
02:07:29,240 --> 02:07:33,120
was just a
>> emergency meeting for him.

1987
02:07:31,320 --> 02:07:35,120
» Oh.
>> Keep it up. Good stuff.

1988
02:07:34,320 --> 02:07:38,240
» Hey, did you ever do the do
>> I'm not going to be here, though.

1989
02:07:35,800 --> 02:07:38,240
» Do it, Liam.