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Good morning everyone. I will now call the meeting of the mckinney community development

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corporation to order. The time is 8:01 a.m. We are in the new council chambers at 401 east

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virginia street, mckinney, texas. Happy thursday. Last thursday of the month. We will

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now have our invocation provided to us by pastor johnson with throckmorton church of christ in

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mckinney. Good morning. Good morning. Let us pray. As we gather together today the

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service of our great city. Let us pause and reflect upon the mission that the people of

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mckinney has given this great corporation. We give thanks for the hands, both present, past

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and future, that have shaped and will shape this great city. And we ask for wisdom as we continue

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our charge to nurture a city where history is honored, growth is guided, and every resident

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and visitor feels the warmth and uniqueness that make mckinney home. May this meeting be led by

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purpose, collaboration and clarity. And may the work we do today echo far into the lives of

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those we serve. And all we ask and pray according to god's holy will. In jesus name. Amen. Amen.

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thank you, pastor johnson. We'll now have the pledge of allegiance. Pledge allegiance to

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the flag of the united states of america and to the republic for which it stands. One nation

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under god, indivisible, with liberty and justice for all. We do not have any public comments

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on non agenda items today. I will now go to consent items. And I will just read the number

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and just ask for a motion. If no one wants to pull one down. Consent item 25 dash 2907

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minutes of the community development corporation meeting may 22nd, 2025. Item 2528 20

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minutes of the mckinney of the joint meeting of the city council, mckinney community development corporation, mckinney economic development corporation of march 18th, 2025,

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item 25 dash 2908 minutes of the mckinney community development corporation finance subcommittee

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meeting of april 7th, 2025, item 25 dash 2909 minutes of mckinney community development

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corporation potential projects subcommittee meeting, may 13th, 2025. If no one wants to pull

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any down, I will entertain a motion to approve consent items. I'll make a motion. Motion made

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by chris. I'll second. Second by david. Motion passes. Thank you. We

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will now go into reports. Item 25 dash 2910 financial report. Chance. Good morning. Chance

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mueller, assistant finance director. We are going over the month of may. This is our eighth

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month of our fiscal year. And here we go. Okay. So looking at revenues we collected $2.2

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million related to sales tax, 300,000 related to interest income. And we had some revenue

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related to y'all's rent, office space you are leasing out. And then a little bit of

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miscellaneous revenue totaling $2.5 million. Looking at expenditures, we had a fairly

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quiet month. We had 50,000 in operational expenses, 180,000 in project expenses. Then we had

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70,000 and non-departmental totaling close to 300,000 for the month of may. It's going to

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move on to sales tax. So the money we collected in may applies to the month of march.

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so this is march sales. And you can see that we had a 1.8% decrease. You can see allen had

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5.2%, briscoe had 4.6% and plano had 7.2%. So initially it looks like we're kind of behind our

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sister cities. We had a negative audit collection this month, so if you factor that out, we had

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if you're comparing our current period collections to may of last year, we had a 5.9%

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increase, which is in line with our other sister cities. And it was actually a really strong indicator for us. And we kind of go on a month to month basis. But seeing a true, you know,

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period to period increase of close to 6% is something we haven't seen for a few months.

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so it was really strong indication, especially heading close to the summer months as

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well. And at the very bottom you can kind of see or not the very bottom, but below that you can

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see our year to date trends. We're at 2.5%. Audit collections has hurt us this year. Allen's

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at a decrease of 1%, frisco's at 2.5 and plano is at 7.4. Lastly, looking at the retail or the

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sales tax by industry, you can see retail trade is still at 5%. So you know, historically we've

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used that as our strongest indicator to dictate what we're going to be doing moving

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forward. I know right now we're budgeting 2.5% for next year sales tax revenue. But being

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this far into the fiscal year and still seeing retail trade at 5% is very encouraging for us at

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this time. Obviously, we're going to see how the summer months play out. But how, you

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know, going back two months ago, we didn't really know what to expect. And this was a strong

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indicator for how march ended up turning out. I'll be happy to answer any questions though. Are

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there any questions? Chance. The reports are attached to the agenda. Thank you. Chance. We

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will now board and liaison will leave all board comments to the end. I just will say if mayor

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cox is in. But he's not welcome mayor cox when he whenever he comes or if he's listening. He

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was officially installed two weeks ago, I believe, or week ago. So we're excited. Him and

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councilman ernest lynch, we're excited for the direction our city will be going. So welcome

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them and we will leave all the other comments to the end. Next, we will have paul grimes

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mckinney. Good morning, madam chair. Madam president, members of the board. My name is paul

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grimes, city manager. I'll share a few things with you. I will kick off. Just carrying on what you talked about with the swearing in of mayor cox and councilman at large ernest

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lynch. We swore them in on june 17th after a runoff election we just had earlier this week, a an

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orientation session with them. I think they might be scarred from that because it was about six

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hours long. It was drinking from a fire hose, the proverbial drinking from a fire hose, but

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important information to be able to share with them on a number of issues and projects and

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activities going on citywide. And of course, we couldn't cover it all. So there will be, well,

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there won't be any additional orientation sessions, but we'll have deeper dives as they as they come along. The opportunity presents itself, but we appreciate their staying in the

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game and hanging with us as we covered a number of topics. I also wanted to share that on the

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meeting or at the meeting of june 17th at work session. We, the city's consultant from

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polco, presented the results of our biannual survey. This is the only statistically valid,

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statistically significant scientific survey that the city does. Externally. We do one

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internally as well for internal engagement. But this is an opportunity to really understand

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what's on the minds of our community through a randomly sampled survey. I'd recommend

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all of you to take a look at it. There are a lot of implications for what cdc does, whether it

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comes to economic development. Certainly parks and open space, which historically and

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consistently rates among the highest priorities of our local community in their survey. So I

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think it's available on our website. It's very well done. Or you can watch the video

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presented if you want a shorter the summary of the presentation. You can watch the video if you haven't already, from the consultant who presents the results of the survey. We do it

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again every two years. We do the scientific part, and then we actually open it up for the

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community to do a self-selected survey. If they choose to do so, they can go to our website and

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complete the survey. They're actually not that far apart. You can't make the one valid. It's not statistically valid, but nonetheless it's still informative. The other thing I'd

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share with you is, I see amy kincaid is here. She's going to talk about juneteenth and all

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the work they did, but I did want to give him a public shout out. Juneteenth was terrific

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this year. Parks and rec, folks. I like to give em a pat on the back for how they did and

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organizing it. They capped it off with a wonderful drone show. I think that's the trend of the

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future as more and more drone shows, less and less fireworks. But because you can do a lot

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more with the drone show, you just don't get the loud popping and banging. So which I guess

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the dogs of the world will appreciate that. And then finally, our budgets coming up.

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we're in the middle of the budget season. We are, as always, we have probably $27

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million of supplemental requests among our various departments, and we won't have nearly that to

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distribute. And so we have to go through the unenviable process of figuring out what's going to

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fall below the line, what's going to make it above the line. And we are in that process now.

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we will be presenting the budget to the city council in this very room on august 8th, friday,

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august 8th. That's a morning session. It's usually a half day budget workshop and we will be

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off to the races. Then the council will have a couple of public hearings and meetings,

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and then they will adopt the budget formally in early september. With that, I'll stand

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for any questions. Any questions. Just just could you share if you have it handy, the

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response rate from the public survey. It was fairly low, but that's normal. It's about 10% I

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believe. Okay. But the key to survey scientific surveys is response rate is going to affect

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your margin of error. And I think it's plus or -6% for the survey. But it doesn't affect

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the statistical validity of it. It is its long long list of literature to support how

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statistically valid and random sampling works. And so we're unfortunately, it's hard to get

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residents to participate. We send a bunch of them out. They are still written. They're

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written surveys. They can opt to do it online. They can select to do a qr code and go online. But

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it's getting harder and harder for survey companies to be able to get folks to respond, but

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they're still able to do it. And polco is this is the gold standard for community wide

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surveys. They do more than anybody else. They have a large database that they've built over years to be that we can use to compare ourselves with, and that's very helpful as well.

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thank you. Any additional questions? Thank you paul. Okay. Thank you. Next we will have

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visit mckinney. Good morning, madam chair. Madam president, members of the board. Aaron

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werner, executive director at visit mckinney. This week, the 25th through the 28th, we have

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been partnering with visit allen for the past couple of months to prepare for their national

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theater on ice event. Just this week alone, we have over 2000 room nights contracted in

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mckinney for an event happening in allen, which is a nice exchange since we've been

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sharing our room nights from the d2 football game for several years. And so it's an example of

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our partnership, what we do in with our neighboring cities, and that sometimes we're all in

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this, all in this together. And so this is a nice sharing opportunity. So we wish them a

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lot of success this weekend as well. On saturday we are hosting our second annual influencer fam

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tour for mckinney. This is an initiative where we bring over 30 influencers to downtown

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mckinney for a one day curated experience. And so they they start together, and then we kind

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of have an opportunity for them to split up and go get coverage of downtown in different ways,

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and they come back together at the end to kind of celebrate. Last time we did this, we were

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we had an influx of content for a very long time, but we also built long standing

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relationships with several influencers that have kept covering mckinney for the past couple of years, and so excited to bring them back. They're also only two more home games for the

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chupacabras, so if you haven't had a chance to go out and see our local team play this summer,

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I encourage you to try to make it out and check out one of those games. They are literally

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selling out the stadium at rompo almost every home game, and it's a really neat experience to see,

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so try to make it out. Lastly, in july july 20th through 21st, I want to keep on your calendar

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is drum corps international. I know many of you have had a chance to attend that event in

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the past. It's a really neat event at isd stadium. The 20th will be the drumline battle at

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tupps brewery at the new location, obviously for tupps, and then the 21st will be the

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actual event missed, so we'll make sure to have that info sent to your inbox so you can keep it

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on your calendar, and I'll stand for any questions. Any questions. Thank you, thank you.

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any dc mr. Koski? Good morning, madam chair. Madam president, members of the board, since our

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last visit, we had a groundbreaking. The venue, amphitheater, fantastic event. A

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couple hundred people, maybe 300 people showed up. Great speeches, madam chair. Excellent

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speech. Very proud of that project. And they're still on pace to open up in 2026, so

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fingers crossed. We definitely get there. Mr. Cole cannon, cannon beach project, which

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we're all partners on. Cole is starting to move his team to mckinney, so that project is

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going forward. All documents are signed. Things are looking fantastic. With that again,

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they're looking 20, 27 to have components of that big wave surf park, resort, hotel, office and

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so on. Coming online for the city of mckinney, you may have seen the news about anchor,

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where they are investing $500 million in the great city of mckinney. First phase

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groundbreaking was last week, I believe. Great turnout once again from the community. So

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again, we're seeing a company investing real dollars to grow in mckinney. And I'll leave you

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with this if you have a chance. Watch our last medc meeting. Director madison clark gave a

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presentation on our workforce development plan. We're calling it grow, and the idea is to

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start putting some more intentional focus and dollars into helping upskill the

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workforce across mckinney. We do that today. We do it very well by putting a better spin on it

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and a finer point on it. So again, president schnabel can get you madison's presentation

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as well, her slide deck. But it's very, very, very well done and worth seeing. So with that,

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I will stand for any questions. I'll just you had a good comments at the groundbreaking

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too. So you were good. Any questions? Thank you. Great. Thanks. Mckinney, main street

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impact. Good morning, madam chair. Madam president mctc board, andrew jones, cultural

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district director a few I'll start with some downtown updates. We want to extend a

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warm welcome to centro on the square. So if you know the old harvest location, we're very

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excited. It was a long project. They had a lot of work to do in that space, but we're excited

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that they finally opened. And then our roundabout sculpture is finally getting installed. Next

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monday is when they're start, so you'll start to see the actual artwork go up. Very excited

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about that. We had a fabulous texas music revolution, so that was a great weekend. We did sell

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out on saturday night with flatland cavalry. That was a great event. If you happen to be

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there next to the main stage, it was a great energy in downtown. It was a great night all

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together. June 27th. That's tomorrow. We're kicking off our summer concert series with don

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and hawks. We also have leslie mendelson and davina and the vagabonds coming later in july.

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we are already. We're getting ready for the 4th of july parade and block party. That's a great

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event. If you've never come to that. That is a fabulous kind of hometown atmosphere for that

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event. We are relocating our staging area back to east of the library. So if you are going to

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be in the stage or in the parade, you'll get information about that. July 12th, we're

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kicking off our margarita stroll. It's a fabulous event that we always do every year in

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conjunction with spg. July 25th through 26th minute presents barefoot in the park at impact

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and then july 26th. This is a new event. We're doing this with volunteer mckinney. It's going

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to be a shop for a cause event where it's basically we support ten local nonprofits in

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downtown. We, their supporters come out shop and a portion of their of their shopping goes

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back to the nonprofits. So we're excited to kind of kick off july with that event. So that'll

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stand for any questions. Any questions for andrew. Thank you. Thank you. Mckinney parks and

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rec amy. Good morning, madam chair. Madam president, members of the board, amy kincaid,

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director of parks and rec. I'm here to give some exciting news and recap juneteenth. We had

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well over 2000 people throughout the evening at finch park. We had 56 vendors. We had a number

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of a variety of food vendors. We had great entertainment. And as paul mentioned, we ended the

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night with a wow factor of the drone show. That's definitely something we will look forward

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to and continuing. And I just want to personally thank. Miss chair and miss bradford and

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especially marcus for emceeing the event. Great feedback on you completely stepped up and wowed

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the crowd and kept them motivated. So thank all of you all for participating and

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helping with that event. Next up we have red, white and boom! As you probably have heard, we are

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moving the fireworks show to town lake. I know one of the concerns that I've heard is

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parking limited parking, but we're going to actually have more parking than what we had at

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gabe. Part of the reason for that move was the fourplex and the construction. I'm not sure

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when that was going to start, so we had to plan well in advance. So we're looking at continuing

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this event at town lake. So we will be releasing that parking map in the next couple of days

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with shuttles from three different locations. So I'm more than happy to share that with

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you. Some of the project updates. Soccer complex two is under construction, so that's

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exciting news to see the dirt moving on that. The practice field at gabe nesbitt, we are

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finalizing all the signatures needed for the contract, and that will begin sometime in the

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early fall. So that will be an exciting project in a much needed. The light walk at town

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lake is near completion. They have been delayed for four weeks due to the weather, but we've

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been able to make it up in the last week just trying to work fast and furious. It won't be

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ready for 4th of july, but we will be close to probably mid-july, so more updates on

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that when we are able to move forward. We are waiting on the building. Since we've already

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ordered the prefab building, so we are waiting for the architect so we can put them in the

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construction plan. So we will be moving forward on construction with that sometime and hopefully

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early fall. Last but not least, I actually two more items staffing. We have two new staff

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members that will be joining on monday. We have riley, who was a part of the parks and rec team

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who will be moving over to parks development. So excited to have him. And then we are bringing on

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a new member, mallory, who will be beginning monday as well. She'll bring a great energy and

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mindset to that. We are going to have to revisit applications for the third, but we have a great

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pool, so we feel like we'll be able to move forward with that soon. Okay, last but not least,

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god. Update. So they've been having so much fun. They're extending their stay through

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probably next week. We are. This morning they were herded across and under virginia. So they are

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moving south. They will be migrating or herding to our rush off. They should end their visit

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here next tuesday. So if you want to go see them, this is your time to go do that. And

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with that I'll stand for any questions. I'll just make a comment. Kudos to you and your

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team for a great juneteenth event. Any additional erwin park? When is it going to be

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closed down so I can we'll make sure once we have the construction team on board, we

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will have a pre-con to figure out what that plan is. Our goal is to do as limited full

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closures as we can, knowing that that's such an important park to many. There are probably a

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couple of pieces when we add the water lines and the power and sewage and all that, we might

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have to do full closure, but in the roads, of course. But we're going to try to limit full

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closure as much as possible. Good. Thank you. Any additional questions? Thank you. Thank you.

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next item 25 dash 2912 president's report. Thank you, madam chair. Members of the

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board. Just as a follow up to the information that amy shared, there is a report attached to

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the agenda that shows the status of the various projects underway that are funded by cdc and

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included in the packet that amy provided their progress photos at mckinney greene's park. So be

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sure and take a look at those. And then amy mentioned the two folks who are coming in as park

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construction planners, and I couldn't recall if last month we mentioned they're also two other

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folks that have been promoted dakota cryer to parks construction project

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coordinator, and april butler to the same position. So I'm staffed up a lot, I think, to

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help oversee projects and move all all the many projects that they have underway forward. So

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just wanted to draw your attention to that. Monday the 30th is the last day for us to

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accept applications for the final cycle of project grants for this fiscal year. Next cycle

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will open december 1st. And then the only other thing I would ask the board to do is be sure and

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take a look at the reports that are attached to the agenda. There are several final reports

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from groups that received promotional grants over the past year, and I think there's great

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information overall on the impact of grants and promoting and encouraging attendance at

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those at those events, and showcasing mckinney for both tourism and business development

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purposes. And with that, I'm happy to address any questions. Anyone have any questions? Thank

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you, thank you. We will now go to regular agenda item item 25 dash 2913. Consider, discuss,

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act on an extension to the term of the loan agreement for project for b2403 awarded to the

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city of mckinney engineering department for chestnut elevated storage tank improvements june

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30th, 2026. Good morning blake sales engineering cip manager so brief history on the chestnut

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elevated storage tank improvements project. Cdc provided the $500,000 grant for

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lighting improvements for the project that had an original agreement end date of june 30th

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this year. We had first bid the project back in july of 2024. No contractors bid on the project.

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we immediately went out for another bid in september. We received one bid last year that

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was significantly overbudget and we recommended the council did not award that contract this

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year. In reaching out to the contractor and other contractors on why they didn't bid on the

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project at the time. There's a very limited pool of contractors that do this type of work. And

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this this site in particular is advantageous to have this work done in the summer months. So we

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reevaluated we bid the project in may of this year, and council awarded the construction

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contract to blasko on june 3rd. They intend to start work in august this year with an eight

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month construction duration. And so we're here to ask for the extension of the grant agreement

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to june 30th of 2026. Is there any discussion on this item? Is there? I have a question. Is

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there an expectation or intent that there's going to be a request in the future to

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increase this grant amount, or is it going to stay at 500,000? It'll stay at 500,000. Council

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did approve a budget amendment, along with the tour's board, to find the additional funding

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needed for the project. Good. Thank you. Did you have to figure out the antennas that are

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up there? Are they going to go back up there once it's renovated or they can move

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somewhere else? So currently there's one cellular provider that has active antennas up

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there. A large majority of what is up there will be removed. T-mobile is the one cellular

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provider that has antennas up there, so there will be some I believe in three locations

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there. There's going to be an antenna up there, but it's really minor compared to what

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you currently see out there. Okay. Good. Thank you. Okay. We are taking action. Can I get a

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entertain a motion to approve the request for the term extension? I make a motion to

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approve the request for the term extension motion made by deborah. I'll second the motion

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second by aj. Have made the motion. Deborah. Deborah made the motion. Aj made the second.

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motion passes. Next item 25 dash 2914. Conduct a public hearing and consider discuss act on an

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amended project 1704 submitted by craig ranch luxury hotel sp owner, lp for mcdc loan in the

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amount of $10,250,000 in me mcdc grant in the amount of $25 million for partial funding for

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the construction of a j.w. Marriott resort hotel. The amount requested represents

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10.8% of the total estimated project cost of 300 of $325 million, and we will, richard,

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thank you. And richard and mr. Craig will be presenting. Okay? Sure. Good morning, madam chair.

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madam president, members of the board. My name is richard stockton. I'm a senior managing

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director from ashford, inc. We're a real estate services company that specializes in

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hotels, in particular luxury hotels. And so I'm very excited to be here this morning to talk

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about the j.w. Marriott luxury resort that we are planning for mckinney. It'd be a great

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addition to the city. And so I'll go through a number of the slides. You should have a hard

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copy in front of you. Some of the numbers are small, and you can have a better look at the

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detail there. So today we're here to request approval of a $25 million grant and a $10.25

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million loan in order to construct the project. The sponsors of the project, as I

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mentioned, are myselves ourselves, ashford, inc. We're a very large real estate services

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company, along with craig international, who is represented by david craig here

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today, and horizon capital, who is founded by a guy named dave johnson, who ran the largest

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third party hotel management company called aimbridge. The project cost is, as mentioned,

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was $325 million. It sits on land that is eight acres just out the front door of craig

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ranch golf club, and the plan is to construct 290 hotel units and 48 condos that sit on top of

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that, that will be sold to, hopefully, local area residents. One of the important features of

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the project is that it has over 50,000ft■!s of meeting and convention space, so we'll be

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able to attract more conferences and conventions to mckinney. In addition to over 600 parking

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spaces. The idea is that we will have it managed by an affiliate of ashford, inc. Called

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remington hospitality and then franchised with marriott international under the j.w.

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marriott luxury hotel brand. The project really only happens if we're able to partner with the

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city and get an important public incentives package, and we outlined the details of that

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here, mick would hopefully provide a $25 million grant and a $10.25 million loan, but we

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also have support from medc in the form of a $2 million infrastructure grant and a 380

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agreement with the city of mckinney that represents $18 million of tax rebates over 12

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years. In addition to that, we are applying to the state for approximately $30 million of tax

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rebates from the state over a ten year period. In addition to that, we're actually having

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marriott contribute to the project in the form of key money. And then ashford, in addition to its equity ownership, will also contribute key money to the project. So

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with this package of incentives, we believe that the project will be successful and we will be

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able to deliver it by the end of 2029. This is a rendering of the hotel. It's a beautiful addition

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to the mckinney skyline, I might say. So we spent a fair amount of time and effort to

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conceptualize this and believe that it will be very attractive to attract hotel guests,

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additional business to the area, etc. This is an overhead view of the site plan. I'm just going to

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point out a couple of things. First, you see the triangular site sits directly across from

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craig ranch, the golf club. So great accessibility. There's an agreement for hotel guests to

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utilize the golf course. This also shows a standalone specialty restaurant of over

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6000ft■!s. That area residents will be able to use, in addition to a substantial water park with

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a lazy river that will be open to hotel guests, owners of the condominiums, but also local

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area residents on the day pass basis. Here we have an elevation stacking plan of the property.

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you can see some of the general function areas on the bottom two floors. On top of that, we have

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eight floors of hotel rooms, and on top of that we have another seven floors of the condominium

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residences. Just a little bit more on ashford, inc. As I mentioned, we're real estate

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services company specializing in the hotel industry. We have over $7 billion of assets under

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management in the form of two publicly listed reits. Primarily, one is called braemar

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hotels, one is called ashford hospitality trust. And then we have a number of services

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companies that provide services to those publicly listed reits, in addition to third party

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clients and importantly, in-house. We have a development and construction management

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company called premier that also is home to about 30 architects. And in addition to project

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managers, procurement specialists and interior design people, we believe that we have

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the full suite of capability to deliver the project primarily in-house. These are the

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platforms that I mentioned that ashford inc also manages. Braemar hotels has 15 luxury

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hotels across the us. We have many of those hotels that are managed by marriott, including

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for ritz-carlton, for instance, we have ritz carlton and saint thomas ritz-carlton in sarasota,

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ritz carlton and lake tahoe, and ritz-carlton reserve and dorado beach. So very used to and

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experienced in working with marriott on the luxury hotel product. And we believe we make

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a great owner of something like this. A little bit more on our co-sponsors. Craig

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international. David craig, hopefully many of you already know responsible for a

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substantial amount of development in the north texas market, including mckinney

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corporate center district 121, hub 121, as well as his latest project, the 3100 acre master

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planned community at preston harbor and lake texoma. So very, very pleased to be able to

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partner with david and his team and horizon capital partners, founded by david johnson, who

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has said formerly was president of wyndham but then went on to found the largest third party

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hotel management company in the country, which is aimbridge hospitality. So there are many

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benefits to the city of mckinney for doing this project, and they come in the form of financial

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benefits. And then I'd say other kind of qualitative benefits. On the financial side, obviously

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there's increased tax revenues and the form of 380 agreement that we have already agreed

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would contribute about $650,000 in $2,025 over a ten year period. And then after that

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period, the developer stops sharing in those rebates, and the project is expected to

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deliver over $2.5 million a year to the city of mckinney in the form of additional tax revenue.

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in addition to that, the chapter three agreement contemplates a 5050 split of any state and

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state tax incentives that we receive over $31 million. So there's an additional upside

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there. To the extent the project is very successful, which we expect it to be, but there are

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other additional benefits as well that go beyond the purely financial benefits. The lazy

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river water park will be available to area residents, so that's a great amenity for the

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city's citizens, as well as a conference facility that will bring more commerce to the area.

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and so we'll be able to host bigger conferences and conventions. And then they have

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all the ancillary revenue generated from retail establishments in the area, for

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instance. But also, this will be the only luxury hotel in north texas area. So there are

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obviously some other nicer hotels pga, omni, frisco of course, renaissance in frisco,

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but those are technically not luxury hotels or upper upscale hotels. So this will really set

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mckinney apart from some of the other local cities in north texas. It also gives the

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opportunity to continue to work with byron nelson. Right, the byron nelson tournament has been

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very beneficial to the community, and having this hotel will continue to attract not

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only that golf tournament and future years, but other potential tournaments. This is

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something that the golfers themselves would be, I think, very happy with having the ability to have the accommodations so close to the tournament. And then lastly,

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hotel and lodging is very complimentary to many of the other venues that are being

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developed in mckinney, including the mckinney national airport expansion, the cannon beach surf

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park, the venue, sunset amphitheater that we just heard about, mckinney corporate

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center. These are all things that are important to economic development for the area, but

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also require additional lodging units. And we believe the j.w. Marriott will bring that. In

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terms of the loan that's been mentioned, $10.25 million, it's contemplated that that would

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carry an interest rate. That is the effective federal funds rate, which is currently at

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4.3%. It would be delivered at construction commencement, whereas the 25 million grant

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would be delivered at certificate of occupancy, and then that loan would be repaid

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if the hotel is sold or after the first refinancing of the construction loan. So that's the

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idea for repayment, which we expect to be before the full eight year term. Otherwise, the

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conditions to funding the loan are that there's a required commencement date of to commence

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construction of december 31st, 2026. That's the time that the loan would be funded, and then

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the project is required to be completed by april 30th, 2029, with one option to extend. And

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that's that just mirrors the 380 agreement. So I mentioned some of these milestones in addition

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to construction commencement, construction completion. We've agreed that we needed to have in

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place conditional letters of financing by the end of this year for both the debt and the

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equity. We're in the market right now talking to potential lenders as well as other equity

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partners. And so we expect to be able to achieve that timing. You can see how the project lays out

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essentially a three year development timeline in order to get to that opening date of

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april 30th, 2029. And then finally, I just wanted to lay out some of the financials and

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the timing of the financials. There's a lot to digest on this page. I will just point you to

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the important points, which is where the $10.25 million loan sits in the capital structure.

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you can see in terms of the sources of capital for the project, we anticipate having a

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$210 million senior construction loan, and then a subordinate city loan sits behind that, and

376
00:41:07,600 --> 00:41:07,600
that's in relation to a $325 million total project cost. And then you can see the funding of

377
00:41:14,266 --> 00:41:14,266
that loan actually comes in at the end of 2026, when we're starting completion or starting

378
00:41:23,333 --> 00:41:23,333
starting construction. And we show it here as a 2027 item, because it's coming in at the

379
00:41:29,766 --> 00:41:29,766
very start of that year and then expecting to be repaid by december of 2033. So that is the

380
00:41:38,800 --> 00:41:38,800
prepared presentation that I have. David, would you like to come up and give some comments?

381
00:41:45,600 --> 00:41:45,600
madam chair and distinguished board members, good to see you this morning. There's only one

382
00:41:52,566 --> 00:41:52,566
outstanding issue as it relates to the grant. Everything has been agreed to. The only

383
00:41:58,100 --> 00:41:58,100
outstanding issue is the repayment event. And I would like to say the length of the

384
00:42:04,633 --> 00:42:04,633
mcdc loan is stated in the term sheet is eight years. Beginning in the opening of the hotel, the

385
00:42:12,766 --> 00:42:12,766
key money city grants, condo sales, proceeds and hotel operating income result in a

386
00:42:18,833 --> 00:42:18,833
positive net net cash flow. Once the hotel starts operations, which will result in

387
00:42:25,300 --> 00:42:25,300
distributing to equity investors. There is no mention in the loan being repaid. Day

388
00:42:33,200 --> 00:42:33,200
one of when that eight year term starts. There was no mention of the loan being only valid during

389
00:42:40,566 --> 00:42:40,566
the construction period and needing to be repaid immediately when the grant is received. If

390
00:42:47,600 --> 00:42:47,600
that were the intention, it would have been drafted that way that would have been repaid from

391
00:42:53,800 --> 00:42:53,800
the grant proceeds, and that wasn't the intent requiring a repayment. Once the hotel begins

392
00:43:01,900 --> 00:43:01,900
operation goes against the spirit of the loan. The conclusion is a distribution to

393
00:43:08,166 --> 00:43:08,166
equity holders should not be required on a loan payback. That was the drafting error, in our

394
00:43:14,900 --> 00:43:14,900
opinion, in the term sheet and not in the original spirit of the loan. The intention of the

395
00:43:21,500 --> 00:43:21,500
deal and what is corroborated by the financial model reviewed by the city and its consultants, is

396
00:43:27,800 --> 00:43:27,800
that the mcdc loan is repaid upon a sale of the hotel, or upon the second refinancing of

397
00:43:35,900 --> 00:43:35,900
the senior construction loan. And keep in mind, this is a $325 million project. It's a $25

398
00:43:43,533 --> 00:43:43,533
million grant and a $10,000,250 million loan. So the reality is, from the city side, both the cdc

399
00:43:52,800 --> 00:43:52,800
and edc, it's $27 million grant on a $325 million project. So we worked long and hard to get

400
00:44:03,966 --> 00:44:03,966
here. And that's the only outstanding issue. Thank you. Thank you. This is a public

401
00:44:13,000 --> 00:44:13,000
hearing. Is there anyone else here to speak to this public agenda item? Madam chair and

402
00:44:24,833 --> 00:44:24,833
distinguished board members david craig, 6850 tpc drive, suite 104, mckinney, texas. Just

403
00:44:31,766 --> 00:44:31,766
wanted to give you a little history. I'm not going to bore you with too much of it, but in

404
00:44:38,200 --> 00:44:38,200
early 2001, when I started craig ranch, it was always envisioned that a luxury hotel would be on

405
00:44:43,566 --> 00:44:43,566
this site. As a matter of fact, I sold it to the golden tulip group, which is a european group

406
00:44:49,766 --> 00:44:49,766
that was going to spend $100 million in 2006, and I had a provision that I could buy it

407
00:44:57,566 --> 00:44:57,566
back if they didn't start within a date, certain, and they didn't meet that time frame because of

408
00:45:02,500 --> 00:45:02,500
the great recession. So what did I do? I bought it back to protect the integrity of the

409
00:45:08,000 --> 00:45:08,000
property. We then again sold it to a group that was going to do an autograph collection hotel

410
00:45:15,333 --> 00:45:15,333
and spend $150 million. And in 2018, covid hit. And so what did we do? We bought it back to

411
00:45:25,700 --> 00:45:25,700
protect the integrity of the site. Finally, I thought, well, the only way I'm going to get

412
00:45:31,500 --> 00:45:31,500
this done is if I get involved myself, which means take the risk and find the best of the

413
00:45:37,433 --> 00:45:37,433
best. And I believe that's what we've done. This is that will be the first luxury hotel in north

414
00:45:43,600 --> 00:45:43,600
texas. We have continued to take the risk and write the checks that have created more than 6

415
00:45:51,266 --> 00:45:51,266
billion of ad valorem value in craig ranch alone, and we've weathered the storm in the great

416
00:45:56,900 --> 00:45:56,900
recession through covid, never having deal fatigue. And you guys know me pretty well. We

417
00:46:06,366 --> 00:46:06,366
continue to. We were, I was told in 2000 the pga tour would never be here. That didn't stop me. I

418
00:46:13,566 --> 00:46:13,566
went and got a partnership with the pga tour. I said since we opened the club in 2004, that we

419
00:46:20,766 --> 00:46:20,766
would get the byron nelson. I didn't know it would take as long as it did, but we've hosted

420
00:46:26,466 --> 00:46:26,466
the byron nelson now for five years. All of this would not be possible without city council

421
00:46:34,933 --> 00:46:34,933
and without this board and the edc's participation. These successes we've had has become,

422
00:46:42,766 --> 00:46:42,766
have, have come about because of the city and because of your board and the edc board and city

423
00:46:50,300 --> 00:46:50,300
council in our private public partnerships, which we've had many and I don't know of, one

424
00:46:55,733 --> 00:46:55,733
that has not been successful as this won't be. And I can continue with veterans memorial

425
00:47:02,033 --> 00:47:02,033
with the soccer fields, and I can go on and on. We've been successful together. 2006 when

426
00:47:09,000 --> 00:47:09,000
we first took on this endeavor with the golden tulip, it was too early and quite candidly,

427
00:47:15,500 --> 00:47:15,500
with $100 million project now being a $325 million project, I'm glad and blessed and

428
00:47:23,400 --> 00:47:23,400
fortunate that we weren't able to get the golden tulip done. We have secured the best partners

429
00:47:29,666 --> 00:47:29,666
and still must secure equity and debt. But we can't do that without your vote. We only have

430
00:47:37,766 --> 00:47:37,766
one outstanding item on our red line back to mark, which is this repayment event. I would

431
00:47:45,400 --> 00:47:45,400
respectfully request that this board accept this requested changes so we can move forward

432
00:47:51,033 --> 00:47:51,033
with the j.w. Marriott resort, the only luxury resort in north texas. We just had a vote. City

433
00:47:59,833 --> 00:47:59,833
council and mckinney spoke. Let's do this for the city of mckinney. Thank you for your

434
00:48:07,500 --> 00:48:07,500
time. Thank you, mr. Craig. Again, this is a public hearing. Is there anyone else to speak to

435
00:48:14,266 --> 00:48:14,266
this item? Board discussion? Is there any discussion? Yeah. Can I just ask mark hauser, can you

436
00:48:26,100 --> 00:48:26,100
come up and speak to the loan repayment issue that mr. Craig is talking about? Just orient us

437
00:48:36,166 --> 00:48:36,166
into what we what we need to do if there's anything and where we're at. Just can you orient us

438
00:48:44,400 --> 00:48:44,400
into what the terms are currently in terms of the loan repayment as well as the grant?

439
00:48:52,400 --> 00:48:52,400
and when that starts and where we're at on these discussions is talking about. Good morning.

440
00:49:00,600 --> 00:49:00,600
mark hauser. City attorney has a lot. One question. I would like to talk to the board in closed

441
00:49:07,633 --> 00:49:07,633
session for sure. But the issue that is outstanding is really about what triggers a repayment

442
00:49:17,133 --> 00:49:17,133
event. And the grant that is being considered is not really the issue. We've drafted around

443
00:49:26,566 --> 00:49:26,566
that $25 million grant. If it's made and be distributed, it's the sales of condos. How those

444
00:49:35,133 --> 00:49:35,133
funds would be paid to reduce or retire the loan. Okay, okay. It's the condo sales because

445
00:49:48,366 --> 00:49:48,366
your $10 million is being funded into the whole building, not just the hotel. And there are

446
00:49:57,600 --> 00:49:57,600
sales that will be happening out of the condominium units on the upper floors itself. And so I've

447
00:50:07,200 --> 00:50:07,200
talked to mr. Hewlett, these guys, those those are the outstanding issues as to whether

448
00:50:15,100 --> 00:50:15,100
or not this board wants to recover the loan proceeds earlier than eight years. Okay.

449
00:50:25,400 --> 00:50:25,400
so currently the loan would be funded at commencement of construction. Yes, sir. And the

450
00:50:32,800 --> 00:50:32,800
current discussion or intent for when that loan repayment would begin is when. Well, there's

451
00:50:41,033 --> 00:50:41,033
several things that will require repayment. One is sale of the hotel okay, okay. We've already

452
00:50:47,433 --> 00:50:47,433
drafted around the issue of your grant that comes in at the end of the construction. So that

453
00:50:52,666 --> 00:50:52,666
would not that would not be repaid to you in the would not pay off your loan, but it could

454
00:50:58,233 --> 00:50:58,233
be distributed to the equity owners. The $25 million grant could be distributed to the

455
00:51:05,100 --> 00:51:05,100
equity partners in the project, and there is not an expectation that those grant proceeds would

456
00:51:14,133 --> 00:51:14,133
pay off the loan. Correct. Okay. And so the only outstanding issue, as I last drafted to mr.

457
00:51:22,066 --> 00:51:22,066
craig's group is the issue of condominium sales. And whether or not those condo sales would

458
00:51:28,466 --> 00:51:28,466
be the proceeds from them would be required to pay back that loan. Correct. And if they were

459
00:51:34,000 --> 00:51:34,000
not required, which I believe is what mr. Craig's request is, is that the condo sales not be

460
00:51:41,166 --> 00:51:41,166
required to proceeds to pay off the loan. When would the loan then be paid back? Basically

461
00:51:51,066 --> 00:51:51,066
only if the hotel sells, only if the hotel sells so or refinance second, or the end of the year,

462
00:51:57,966 --> 00:51:57,966
or the year after eight years at the end of the term, you know, eight years, or if the hotel

463
00:52:03,633 --> 00:52:03,633
sells or if they have a second refinance, none of which we know are going to happen except for

464
00:52:10,666 --> 00:52:10,666
the eight years. Okay. So if we don't require the condo sales to proceeds from that, to pay the

465
00:52:20,500 --> 00:52:20,500
pay off that loan, then it would be due at the end of eight years of occupancy, or after eight

466
00:52:27,966 --> 00:52:27,966
years from the commencement of construction, eight years after eight years after, eight years

467
00:52:34,100 --> 00:52:34,100
after. Correct. And would and interest would be accruing during that time. Annual

468
00:52:39,533 --> 00:52:39,533
payments, interest only, and then a balloon payment of the principal at the end of eight

469
00:52:46,333 --> 00:52:46,333
years. Right. And you want to discuss a recommendation or further conversation about that

470
00:52:53,633 --> 00:52:53,633
in closed session? I'd like to. Okay. I'm sorry, can I clarify? When the clock starts on the

471
00:53:00,800 --> 00:53:00,800
eight years I thought I understood it to start when. So when construction starts, the

472
00:53:05,466 --> 00:53:05,466
loan is issued. Is it eight years after that or is it eight years? It's eight years after c.

473
00:53:10,933 --> 00:53:10,933
but co isn't planned for another three years after construction starts. Well 2026 versus 2029

474
00:53:19,833 --> 00:53:19,833
end of 26. So it's really two years. Yeah. But they they have it. They meet their standards

475
00:53:26,200 --> 00:53:26,200
and they get the extension correct. They have an ability to get an extension as well sir.

476
00:53:31,000 --> 00:53:31,000
yeah. Another year and a half. Right. Another year year, year 2020 years. And now we're three

477
00:53:37,700 --> 00:53:37,700
years. I just think ten and $10.2 million is a minuscule amount of money to be fighting

478
00:53:46,066 --> 00:53:46,066
over for a $325 million project. That's. I'm I'm not considering fighting. I'm just drafted. As

479
00:53:53,366 --> 00:53:53,366
the term sheet was written. That's. I'm sorry. When we started this up, when we started

480
00:53:59,400 --> 00:53:59,400
this discussion in 22 was the first time there were condominiums involved. And so

481
00:54:05,866 --> 00:54:05,866
all of a sudden they were going to be condominium sales involved. As soon as the co was

482
00:54:10,466 --> 00:54:10,466
issued for the building. So the question was, is it fair for this board to have some

483
00:54:18,133 --> 00:54:18,133
repayment when those condominium sales occur? That's why the term sheet says equity distributions.

484
00:54:26,466 --> 00:54:26,466
can you repeat that again mark? Is it fair if this board what did you say when the

485
00:54:32,233 --> 00:54:32,233
condominiums became part of the structure, the issue came up as to whether it was fair to allow

486
00:54:37,966 --> 00:54:37,966
proceeds from condominium sales to flow to the owners and equity while your loan was not being

487
00:54:46,266 --> 00:54:46,266
paid, because our understanding is that those condominium sales will occur in the first 2 or 3

488
00:54:54,100 --> 00:54:54,100
years, while the while the 2 or 3 years after the hotel is completed. Because, okay, I

489
00:55:03,933 --> 00:55:03,933
mean, the sales could actually be. Yeah, but it's not going to close. Yeah. That's not close.

490
00:55:09,233 --> 00:55:09,233
yeah, yeah, yeah. I just want to check on one thing. We talked about it being an eight year

491
00:55:15,000 --> 00:55:15,000
term after co the projected cash flows looks like maybe 6 or 7 years because that would be sale

492
00:55:24,400 --> 00:55:24,400
date. Is that is there any reason projected sale to just. Is that the actual plan you're

493
00:55:31,066 --> 00:55:31,066
thinking at the end of this year nine or you know that year nine timing is for really modeling

494
00:55:41,200 --> 00:55:41,200
purposes. Modeling purposes. Yeah. Okay. We just we tend to limit it to a seven year

495
00:55:46,733 --> 00:55:46,733
analysis because we start to look too far out. It's just very difficult to predict what those

496
00:55:51,766 --> 00:55:51,766
numbers will look like because that shows the repayment at that point. Because there's a sale in

497
00:55:55,900 --> 00:55:55,900
reality, it still could be a couple of years longer than what's projected on the sheet.

498
00:55:59,933 --> 00:55:59,933
there could be a sale later than that. That's correct. In the meantime, we are getting

499
00:56:04,733 --> 00:56:04,733
interest payments. The 4.3 loan amount at fair market value at all. I believe, at least at what

500
00:56:12,633 --> 00:56:12,633
we're getting interest on, any other savings that we have. Correct. That would be right.

501
00:56:18,666 --> 00:56:18,666
yeah. It's a federal funds rate which is over 4% today. Yeah. I mean, the way the way I think

502
00:56:24,800 --> 00:56:24,800
about this loan is if you look across what's happening in the us today with hotel development,

503
00:56:30,100 --> 00:56:30,100
construction costs are at a level where it's not economic to develop hotels. And that's why

504
00:56:36,600 --> 00:56:36,600
we're here today to ask for a public partnership to help cover some of the cost of doing that.

505
00:56:44,600 --> 00:56:44,600
so I look at this, this loan as a way to help fund the hotel, and I think of it separately

506
00:56:50,233 --> 00:56:50,233
than the condos. And so that's where we need the assistance is on the hotel. That's why we need

507
00:56:55,500 --> 00:56:55,500
that, that piece of capital to stay in place. I have one more question mark. Perhaps if you

508
00:57:01,200 --> 00:57:01,200
could explain there's some some terms being used in here that maybe not everybody is familiar

509
00:57:07,100 --> 00:57:07,100
with. So the there's going to be a senior note and we're going to be subordinated to that senior

510
00:57:15,300 --> 00:57:15,300
note. Correct. And the we want to make sure is there's not potential risk to the, to the to

511
00:57:22,866 --> 00:57:22,866
the loan. Right. And so we're secured. And we are also in case of any potential insolvency

512
00:57:30,366 --> 00:57:30,366
issues, any of that we are in front of all of the equity holders. So do you want to just

513
00:57:37,500 --> 00:57:37,500
verify what I said is accurate please. Correct. I mean that's where we will stand. And the,

514
00:57:42,533 --> 00:57:42,533
the lien stack so to speak, and would still have rights in a, you know, catastrophic

515
00:57:48,366 --> 00:57:48,366
bankruptcy event. Being a secured creditor. The bank would be number one, right? Yes, sir.

516
00:57:53,633 --> 00:57:53,633
the senior debt, it may or may not be a bank, but but the senior debt, the lender, senior

517
00:57:58,533 --> 00:58:02,366
lender, senior lender would be number one and we're subordinated only to them. So my question would be is the senior lender is if we make this $10.2 million payable or whatever, how

518
00:58:11,666 --> 00:58:11,666
is that going to affect the, the, the hotel as far as their able to get the loan closed to

519
00:58:19,966 --> 00:58:19,966
the bank, as the bank is the bank or the senior person going to is there, is there debt going

520
00:58:24,600 --> 00:58:24,600
to be so far off now that if this goes into effect, is that going to affect what the senior.

521
00:58:30,833 --> 00:58:30,833
that's that's beyond my knowledge, and I'll let mr. Stockton tell you. Yeah.

522
00:58:37,300 --> 00:58:41,233
typically in a situation like this, you'd have what's called an intercreditor agreement. And that's the agreement of how to behave between the senior lender and the subordinate lender. And

523
00:58:46,233 --> 00:58:46,233
it would lay out all of those things. But the general premise is that the senior loan prime's

524
00:58:54,033 --> 00:58:54,033
the subordinate loan. So it has a right of first repayment in the event of liquidation. Thank

525
00:58:59,266 --> 00:58:59,266
you. I'd like to clarify a couple of things. Number one, we are guaranteeing the loan.

526
00:59:06,800 --> 00:59:06,800
number two, the city and this board nor the edc are incentivizing any of the condos.

527
00:59:16,500 --> 00:59:16,500
the condos are not being incentivized. Thank you. Thank you. I have a question. I think

528
00:59:23,866 --> 00:59:23,866
it's I know we're going to talk about it in closed session, but I think it's important for this

529
00:59:29,066 --> 00:59:29,066
public session. So mqdc will be issuing a loan and in part to pay back that loan, it could

530
00:59:34,866 --> 00:59:34,866
come from the sale of the condos or the proceeds from those sales. So it could go this way

531
00:59:41,366 --> 00:59:41,366
towards the loan, or the proceeds from those condo sales could go to the equity partners.

532
00:59:46,133 --> 00:59:46,133
right. That's one item up for discussion. Is that correct? One footnote. Yes. It's likely that

533
00:59:52,533 --> 00:59:52,533
the senior lender will also require half of the proceeds from the condo sales to be used

534
00:59:59,466 --> 01:00:03,000
to pay down their loan. Okay. And that's irrespective of whatever decision we make on that matter. Correct? Okay. Then the separate issue is, apart from the loan, mqdc is offering

535
01:00:08,233 --> 01:00:08,233
a grant, but that grant is not being issued to repay mqdc. But is the question whether or not

536
01:00:15,900 --> 01:00:15,900
that money will go to the equity partners, or is that a certainty? I'm not sure where

537
01:00:23,966 --> 01:00:23,966
they intended to go, but it will not be used to repay your 10 million. I can, but we won't

538
01:00:29,233 --> 01:00:29,233
have assurance of that because certainly it's going to go in a big pot of money. Well, I'll let

539
01:00:34,000 --> 01:00:34,000
richard talk because construction will be complete. There'll be no further uses of

540
01:00:39,766 --> 01:00:39,766
funds for the project, so it will be distributed to equity only. Yes. There's no other

541
01:00:47,333 --> 01:00:47,333
negative. Hopefully negative cash flows to cover with the grant. So the equity investors

542
01:00:53,666 --> 01:00:53,666
would have funded the full construction. And in order to get the ceo, everything has to

543
01:00:57,700 --> 01:00:57,700
be done. So the grant would come, it would sit in a bank account in favor of the jv. And

544
01:01:04,666 --> 01:01:04,666
then hopefully the hotels generated positive cash flow. So I would anticipate that the

545
01:01:09,233 --> 01:01:13,066
grant monies would then get distributed to the equity holders. Okay. And just in terms of precedent, is this the first time an mqdc grant would be used exclusively for investors?

546
01:01:22,433 --> 01:01:22,433
sandy? I don't know, probably. And so I will just say we are going to discuss this in

547
01:01:28,966 --> 01:01:28,966
executive session. It's a robust conversation and a very important conversation that we

548
01:01:35,133 --> 01:01:35,133
want to be very transparent to the community because these, you know, this is the city funds. I

549
01:01:42,733 --> 01:01:42,733
know you will provide us with some additional detail. Mark. So today we are only voting on

550
01:01:49,933 --> 01:01:49,933
closing the public hearing in the amendment of the project. That's what we're not voting on,

551
01:01:56,466 --> 01:01:56,466
you know, rather, the equity holders are doing this. We are voting on closing this public

552
01:02:01,633 --> 01:02:01,633
hearing. So with that, I will entertain a motion to close the public hearing. If there is no

553
01:02:07,133 --> 01:02:07,133
additional discussion. I have one question. Is there? If we delay repayment of the loan, as

554
01:02:20,133 --> 01:02:20,133
mr. Craig has requested, is there any scenario in which that loan in some way de facto

555
01:02:29,400 --> 01:02:29,400
becomes a grant and doesn't get paid back, or it does it remain a loan regardless? Well, as

556
01:02:40,333 --> 01:02:40,333
approved before and tonight. Today, I mean, it's always been a loan construction loan that

557
01:02:46,233 --> 01:02:46,233
was going to be repaid after the eight year period. I don't know that there's been any other

558
01:02:51,533 --> 01:02:51,533
request. So that's where it would be. Okay. Okay, okay. Thank you. Can I have a motion

559
01:02:59,600 --> 01:02:59,600
to close the public hearing? I'll move to close the public hearing. Move to close by. Joy.

560
01:03:06,033 --> 01:03:06,033
I'll second. Second by deborah. Thank you, mr. Howson. I don't know. Chris. Chris, do you part

561
01:03:31,566 --> 01:03:31,566
motion passes to close the public hearing. Thank you. And thank you for the audience for

562
01:03:37,900 --> 01:03:37,900
indulging us in that robust because it's important and we want to ensure we are good

563
01:03:43,300 --> 01:03:43,300
stewards of the city's money. So today we will be hearing non-promotional grant applicant

564
01:03:47,866 --> 01:03:47,866
applicants for grants to be considered eligible for board consideration. The applicant

565
01:03:52,200 --> 01:03:52,200
must demonstrate how their event will showcase mckinney for business development and

566
01:03:57,700 --> 01:03:57,700
tourism. Each applicant will have five minutes to present. Then we will follow up with any

567
01:04:02,600 --> 01:04:02,600
questions or comments from the board. As a reminder, the board will vote on these applications

568
01:04:08,300 --> 01:04:08,300
at our july board meeting. And I just ask everybody, please adhere to the five minutes

569
01:04:13,800 --> 01:04:13,800
because we want to be able if we have questions, you have the opportunity to expand on

570
01:04:20,333 --> 01:04:20,333
anything that we're questioning. So first item is 25 dash 2915 consider discuss promotional

571
01:04:26,800 --> 01:04:26,800
community grant applications submitted by the heritage guild of collin county, pc 25 seven.

572
01:04:33,100 --> 01:04:33,100
can I did they switch up? Are we switching? Did y'all agree to switch or no, no, it just came

573
01:04:38,500 --> 01:04:38,500
up. Oh because on here yeah we got 15. We have 15. Yeah. It looks like we're out of order.

574
01:04:47,766 --> 01:04:47,766
we're. Sorry I 16. There we go. In order. Yeah 16. See what popped up on the screen was 16,

575
01:05:04,600 --> 01:05:04,600
right. Yeah. What's on the screen? 16. But in order it's 29. 15. There we go. There we

576
01:05:17,100 --> 01:05:17,100
go. Okay. Sorry, harold. Sorry. Come back. Please so I will I'm going to start from kind of

577
01:05:27,700 --> 01:05:27,700
where I started. Pc 2517. The amount of $14,905 for the advertising marketing promotion

578
01:05:35,966 --> 01:05:35,966
of 2025 events at the chestnut square, including farmer's market, ghostly hauntings,

579
01:05:41,933 --> 01:05:41,933
trolley tours, pumpkin pals, educational programing and holiday tour of homes. Good

580
01:05:48,866 --> 01:05:48,866
morning, madam chair, madam president and board, thank you so much deanna stone, chestnut

581
01:05:53,566 --> 01:05:53,566
square. First I want to give a quick shout out just to the community support as well as

582
01:05:58,366 --> 01:06:02,000
mcdc for the storm relief recovery that we had back in may. We just really appreciate the calls, the emails, the monetary gain that we were able to capture for that and just

583
01:06:07,533 --> 01:06:07,533
really appreciate the support of the community representing history. I think that's what

584
01:06:11,800 --> 01:06:11,800
makes our foundation of history is just the support of the community. So thank you very

585
01:06:16,433 --> 01:06:16,433
much. Chestnut square is certainly growing. Farmer's market is booming, and we

586
01:06:21,833 --> 01:06:21,833
continue to. Let this go. Oh, there we go. Thank you. We were so excited this year to do some

587
01:06:31,633 --> 01:06:31,633
social media highlights and hire some influencers. We were completely blown away by what

588
01:06:37,766 --> 01:06:37,766
your funds allowed us to be able to do. Such a monetary small cost, but we captured 1200 new

589
01:06:44,000 --> 01:06:44,000
followers. This post was created back in may when I put this video together. We've since had

590
01:06:50,400 --> 01:06:50,400
17,000 shares within the influencer, which was really exciting, capturing a lot of

591
01:06:55,700 --> 01:06:55,700
energy around our farmer's market. So super, super pleased about that. We also have our

592
01:07:03,233 --> 01:07:03,233
prairie adventure camp. We were sold out pretty much by april, with a few little spots to take

593
01:07:09,833 --> 01:07:09,833
on, and then we partnered with community impact through direct mail as well as our web ads, and

594
01:07:15,666 --> 01:07:15,666
really invested a lot in digital, which captured, I think our 97% sold out in april, and

595
01:07:22,133 --> 01:07:22,133
then we continued to invest in that into june, ultimately selling out 100% of that. Our

596
01:07:29,600 --> 01:07:29,600
military appreciation month was a huge success. Thank you so much for allowing us to capture

597
01:07:33,933 --> 01:07:33,933
that event as well as just honoring our veterans. We had a military appreciation month the

598
01:07:38,900 --> 01:07:38,900
entire month of may, which was very exciting. And then decored, our event with mckinney honors

599
01:07:45,966 --> 01:07:45,966
america's hometown heroes. The schoolhouse at chestnut square was something that we talked

600
01:07:55,700 --> 01:07:55,700
about many times. We've launched our social media campaigns around that, and we have an

601
01:08:02,066 --> 01:08:02,066
exciting 140 followers on our facebook and then 23 on instagram. And we're continuing

602
01:08:07,366 --> 01:08:07,366
to grow that. Partnering with the mckinney library, as well as offering our living history on

603
01:08:14,233 --> 01:08:14,233
saturdays, as well our upcoming q3 and q4 will encounter a continued effort on our farmer's

604
01:08:23,200 --> 01:08:26,900
market, ghostly hauntings, our partnership with mckinney repertory theater, and then our holiday tour of homes, which we hope to excel past what we did last year, which was an

605
01:08:32,966 --> 01:08:32,966
incredible impact on the community. This is kind of a breakdown in just a

606
01:08:39,533 --> 01:08:39,533
visualization of where we intend to invest the funds that we will be capturing for the impact on

607
01:08:44,600 --> 01:08:44,600
the community, really broadening our digital influence by increasing that as well as our

608
01:08:49,933 --> 01:08:49,933
community impact digital, more radio. They also have a digital banner and then capturing some

609
01:08:55,433 --> 01:08:55,433
specific educational opportunities as well. So this kind of gives you a breakdown of

610
01:09:00,700 --> 01:09:00,700
each one of the categories and the areas that we want to invest. You'll notice over time,

611
01:09:05,933 --> 01:09:05,933
the digital influence has continued to grow from what was originally 8% a year ago to now

612
01:09:12,366 --> 01:09:12,366
up to 18.2%. And that is chestnut square. And I will stand for any questions. You are

613
01:09:20,400 --> 01:09:20,400
really good. Okay, I notice I'm first and I'm fast. Y'all see here is the model okay. Is there

614
01:09:30,900 --> 01:09:30,900
any question? I just have a comment. I, I didn't do the calculations, but I believe over

615
01:09:36,100 --> 01:09:36,100
the years the percentage provided by you, the applicant, has increased in terms of what

616
01:09:42,600 --> 01:09:42,600
you're requesting from us. So this year I noticed it was 20% that you were providing for

617
01:09:47,000 --> 01:09:47,000
marketing expenditures. And in years past it had been zero or closer to zero. And I just want

618
01:09:51,500 --> 01:09:51,500
to thank you for that. Not all the applicants are able to put forward anything. And so we

619
01:09:56,466 --> 01:10:00,000
appreciate when the applicant is committed to putting something towards the marketing budget as well. Thank you. Any other comments? Thank you. Thank you. So I will note in normally we

620
01:10:08,800 --> 01:10:08,800
have the clock that's going and that you can see but we don't have the clock. So if you can

621
01:10:14,600 --> 01:10:14,600
just oh you can be just like deanna did and just be on time. Just be listening for the timer.

622
01:10:21,333 --> 01:10:21,333
linda has it on her phone. So now we will go to 25, 2916 consider discuss promotional

623
01:10:28,933 --> 01:10:28,933
community event grant applications submitted by the mckinney rotary foundation pc

624
01:10:34,600 --> 01:10:34,600
2518. In the amount of $7,500 for the advertising and marketing and promotion of the

625
01:10:40,866 --> 01:10:40,866
2025 parade of lights. Good morning. My name is becky fortenberry. Betty, isaac and I,

626
01:10:46,900 --> 01:10:46,900
along with harold mcleod, are on the mckinney rotary club parade committee. I want to thank mcdc

627
01:10:52,566 --> 01:10:52,566
for all the support you've provided our club in prior years. This will be the 26th

628
01:10:57,566 --> 01:10:57,566
annual mckinney rotary christmas parade of lights. The theme this year will be christmas around

629
01:11:03,566 --> 01:11:03,566
the world. Just a quick recap. Attendance has been over 30,000. The 2024 parade had 85 entries.

630
01:11:12,433 --> 01:11:12,433
that's nearly 1500 participants. In addition to our hometown entries, we have floats from

631
01:11:17,800 --> 01:11:17,800
anna melissa richardson, prosper van alstyne, frisco entrance in the parade were comprised of

632
01:11:23,633 --> 01:11:23,633
local businesses, public and private schools, scout troops, churches, nonprofit

633
01:11:29,766 --> 01:11:29,766
organizations and clubs. Staging took place this past year at finch park. We again plan to

634
01:11:35,533 --> 01:11:35,533
have the parade assemble there. Andrew jones was a great help in helping us with the routing.

635
01:11:41,533 --> 01:11:41,533
thanks to the support of mcdc, the mckinney rotary foundation had a net profit of $18,000. The

636
01:11:48,033 --> 01:11:48,033
money does not go back to the club but is reinvested in the community. The mckinney rotary

637
01:11:53,100 --> 01:11:53,100
club provides support to community lifeline, meals on wheels direction 61.3 patriot

638
01:12:01,533 --> 01:12:01,533
paws shelterbox usa, polioplus, kids against hunger, habitat for humanity, collin county, hugs,

639
01:12:10,033 --> 01:12:10,033
green house, mckinney education foundation, just to name a few. This parade makes a huge impact

640
01:12:16,633 --> 01:12:16,633
on our community. We are again requesting the $7,500. Any additional marketing costs will

641
01:12:22,733 --> 01:12:22,733
be subsidized by the club outside of mcdc. Our lead sponsors, commercial bank of

642
01:12:30,133 --> 01:12:30,133
texas. You'll see a quick rundown of our budget and we can easily stay within the requested

643
01:12:39,200 --> 01:12:39,200
$7,500 entry cost, or $150 for the business, $90 for nonprofits, and $25 for cars. If

644
01:12:47,600 --> 01:12:47,600
someone buys a sponsorship of $250, they can have a float in the parade. We want to be a fun

645
01:12:52,933 --> 01:12:52,933
and safe event that showcases our city and brings people together to celebrate christmas

646
01:12:57,600 --> 01:12:57,600
in mckinney. Any questions? Oh, you? Good. Any questions? I just gotta say the parade last year

647
01:13:07,200 --> 01:13:10,833
was fantastic. It was. It was great fun. Really well. And especially that one group of people on those bikes, electric avenue. Those guys were fantastic. They're sketchy.

648
01:13:16,766 --> 01:13:16,766
better watch that for next year. Yeah, we really like the finch park location other than the

649
01:13:22,800 --> 01:13:22,800
traffic jam coming out, but I think we'll work that out. We're going to work on it. We had a

650
01:13:28,033 --> 01:13:31,700
lot of positive feedback, a lot of rotarians in our club volunteer, along with additional police officers that we've contract contracted with to keep it safe and fun. It was a lot of

651
01:13:38,200 --> 01:13:38,200
fun. Awesome. Okay. No comments. Thank you, thank you, thank you. Next item 25 dash 2917 consider.

652
01:13:44,933 --> 01:13:48,733
discuss promotion on community event grant applicant applications submitted by the texas women's society pc 2519. In the amount of $13,500 for the advertising, marketing and

653
01:13:56,633 --> 01:13:56,633
promotion of the 2025 mckinney asian food and art festival. Good morning. Good morning.

654
01:14:04,533 --> 01:14:04,533
thank you so much for your support for the 2024 mckinney asian festival, moon festival

655
01:14:10,900 --> 01:14:10,900
and the 2025 mckinney asian festival. And what do I do with this? Oh, yeah. Okay. My name is

656
01:14:21,000 --> 01:14:21,000
jenny and catherine here, and we represent mckinney asian food festival for october the 3rd and

657
01:14:30,900 --> 01:14:30,900
the fourth two days festival. This is going to be a very new location and a multi-day

658
01:14:40,866 --> 01:14:40,866
festival in city of mckinney. And just quickly, a history about this moon, this asian food

659
01:14:50,300 --> 01:14:50,300
festival. This is based on the success of last year's moon festival, but we're going to

660
01:14:55,533 --> 01:14:55,533
focus more on the food part of the event so quickly. Review. What is the moon festival? It is

661
01:15:04,266 --> 01:15:04,266
very popular in asian country, especially during the harvest season, where every all the

662
01:15:11,433 --> 01:15:11,433
family got together reunion and a central centralized in the food. And so this year we're

663
01:15:18,800 --> 01:15:18,800
going to focus on on the asian cuisine. The iconic festival food is moon cake and tea

664
01:15:31,533 --> 01:15:31,533
ceremony. So these two always combined together as a signature of the moon festival. And also

665
01:15:38,300 --> 01:15:38,300
this is going to be our signature signage of this asian food festival for this year. So

666
01:15:44,966 --> 01:15:44,966
we are going to have a variety of different of the moon cake. And during the festival, plus

667
01:15:52,200 --> 01:15:52,200
the tea ceremony, live tea ceremony, demonstration during the festival as well. So quickly

668
01:16:01,533 --> 01:16:01,533
talk about this new festival. This is going to be happening right here in this new plaza,

669
01:16:06,933 --> 01:16:06,933
and it will be a two days event. So our last year ago, I remember I stand right in front of the

670
01:16:14,133 --> 01:16:14,133
board. Our goal is to have a multi days festival in the near future. Here we are. So it's

671
01:16:22,500 --> 01:16:22,500
only after three events. We starting to have a multi-day festival to bring more and more

672
01:16:29,300 --> 01:16:29,300
attendees from different areas of the dfw area. Radius about 100 miles in the neighborhood

673
01:16:36,200 --> 01:16:36,200
come to this city. So we're going to focus on four different elements for this asian food

674
01:16:45,466 --> 01:16:45,466
festival street food, flash mob, cosplay, and art shows. I'm going to go through one by one

675
01:16:54,166 --> 01:16:54,166
instead of the stage performance. We're going to try to introduce the flash mob

676
01:17:00,466 --> 01:17:00,466
performance to this event. So we don't we're not going to have a stage, but it's the flash mob

677
01:17:08,066 --> 01:17:08,066
like randomly from different time zone. Of course, it's preplanned in the different

678
01:17:13,966 --> 01:17:13,966
area. There's a performance coming up, so that will add a lot of fun. And the energize to

679
01:17:21,566 --> 01:17:21,566
the crowd of the attendees. So this is going to be a very fun way to show the performance of

680
01:17:30,433 --> 01:17:30,433
the asian country. Cosplay is going to play a major role in this event as well. Since it's

681
01:17:37,600 --> 01:17:37,600
going to be october, it's very close to halloween. That's probably a good time to for us

682
01:17:44,400 --> 01:17:44,400
to present this cosplay from different country. To do a red carpet show, or if they do not

683
01:17:51,966 --> 01:17:51,966
want to anticipate the competition, they can just dress up and come to the event. So

684
01:18:00,000 --> 01:18:00,000
this is also a very new concept in in in this world right now. So we try as you can see, we try

685
01:18:08,333 --> 01:18:08,333
to bring more and more younger generation to our event. Our goal is instead of last year,

686
01:18:18,066 --> 01:18:18,066
our goal is to have this event like to affect the about the radius of 50 miles radius of

687
01:18:25,833 --> 01:18:25,833
mckinney. And we see more and more people come from small city around the area. So this year

688
01:18:33,766 --> 01:18:33,766
our marketing plan is going to go further down to 100 miles radius from the social media.

689
01:18:42,400 --> 01:18:42,400
so. Okay, I want to talk about the marketing analyst here a little bit more from my our

690
01:18:52,200 --> 01:18:52,200
research in dfw area metroplex area. There's only another one major asian food festival that

691
01:19:00,766 --> 01:19:00,766
happens in may in arlington. That's the only major asian festival food festival. It has

692
01:19:09,933 --> 01:19:09,933
multi-day events. Then it happens in may. So other than that, all the food, asian food

693
01:19:17,366 --> 01:19:17,366
festival they are last about like 4 or 5 hours half day in one shopping plaza. So the scale

694
01:19:25,933 --> 01:19:25,933
like this what we are planning in october this season, we are the only one. The budget wise,

695
01:19:38,366 --> 01:19:38,366
since this is going to be multi days operation. So the budget wise could be operation will be

696
01:19:43,300 --> 01:19:43,300
about twice bigger than what we had before, but we still try to cut to as much as we can to meet

697
01:19:51,466 --> 01:19:51,466
the budget. So our income from vendor application grant and sponsorship this is this is our

698
01:20:01,733 --> 01:20:01,733
team and this is the picture from the previous festival. And this is the food you're going to

699
01:20:08,533 --> 01:20:08,533
see during the festival. That's all I have for today. And I'm opening for any question you

700
01:20:14,400 --> 01:20:14,400
try. That's okay, I did good. Any questions? I mean it's I reviewed the application and I

701
01:20:21,066 --> 01:20:21,066
think it is definitely something that the community needs. Andrew I wanted to oh, and I just want

702
01:20:27,900 --> 01:20:31,733
to have one, one comment on it. I really appreciate the fact that you pointed out that it's the only one in the dfw area. The only other one, right? You have the addison one. And I'm

703
01:20:38,433 --> 01:20:38,433
very happy that mckinney is the spot that you chose. And you're bringing a lot of people in from

704
01:20:44,866 --> 01:20:44,866
all over collin county and as well to it. So thank you for what you hear. I appreciate the

705
01:20:52,366 --> 01:20:52,366
location here at city hall. I think it will be the first major event. And we've talked a lot

706
01:20:57,433 --> 01:20:57,433
about mitchell park being a little too small for the desired parking. So thank you for

707
01:21:02,500 --> 01:21:02,500
thinking innovatively and capitalizing on this space. Yeah, that was my comment. Okay.

708
01:21:08,466 --> 01:21:08,466
thank you andrew. So andrew. So andrew jones cultural district director huge shout out to

709
01:21:17,300 --> 01:21:17,300
jenny. Her team. They've been amazing partners. We've worked very closely with her to find a

710
01:21:23,066 --> 01:21:23,066
location in downtown and work at city hall and be the kind of premiere location, and we think

711
01:21:28,866 --> 01:21:28,866
it's a really good fit. We're excited for this event and we're eager to help out and lend our

712
01:21:35,166 --> 01:21:35,166
support for this. Awesome. Thank you andrew. Thank you again. We're excited. I always love the

713
01:21:41,400 --> 01:21:41,400
festival and as we all are outgrowing mitchell park, so yes ma'am, but this is awesome.

714
01:21:47,466 --> 01:21:47,466
thank you, thank you, thank you. Next item 25 dash 2918 consider discuss promotional community

715
01:21:55,400 --> 01:21:55,400
grant application submitted by mckinney repertory theater pc 25 dash 20. In the amount of $6,790

716
01:22:04,733 --> 01:22:04,733
for the advertising marketing promotion of the two unique shows in 2025. Good morning, I'm

717
01:22:11,566 --> 01:22:11,566
davina stampfel and I am the executive director of mckinney repertory theater, or mrt, as we

718
01:22:17,433 --> 01:22:17,433
like to call it. We mrt is mckinney's nonprofit community theater. We're located downtown

719
01:22:23,233 --> 01:22:23,233
here in historic downtown mckinney, and we are a resident of the mckinney performing arts

720
01:22:27,400 --> 01:22:27,400
center. We do all of our shows in the courtroom theater. We were formed there we go in 2003,

721
01:22:33,966 --> 01:22:33,966
and we were the first to perform in the mckinney performing arts center when it was renovated in

722
01:22:38,600 --> 01:22:38,600
2006. We did to kill a mockingbird with in conjunction with read across mckinney. Our

723
01:22:43,600 --> 01:22:43,600
mission is simple but powerful. We build community through live theater. We do this by offering

724
01:22:49,766 --> 01:22:49,766
high quality, accessible performances and welcoming volunteers of all experience

725
01:22:53,800 --> 01:22:53,800
levels. We are proud to serve as a cultural anchor in historic downtown where we foster

726
01:22:58,366 --> 01:22:58,366
creativity, drive tourism, and contribute to mckinney's local economy. So this year and next

727
01:23:03,766 --> 01:23:03,766
is a year of transition for mrt as our beloved performing arts center will undergo renovations

728
01:23:08,833 --> 01:23:08,833
starting in mid january and running through possibly october. In the past, we have

729
01:23:13,800 --> 01:23:13,800
done five shows this season with two weekends of performances, but because of renovations this

730
01:23:18,433 --> 01:23:18,433
year we're going to be doing three shows and we are moving barefoot in the park to make

731
01:23:23,033 --> 01:23:23,033
that happen. After renovations, we are planning on optimizing our shows and doing four shows

732
01:23:27,633 --> 01:23:27,633
with three weekends of performances. Therefore, we just completed our 2425 season that

733
01:23:34,666 --> 01:23:34,666
included the game's afoot, our annual production of a christmas carol, 12 angry jurors, which

734
01:23:40,166 --> 01:23:40,166
was our free student ticket show, and the comedy deliver us from mama. Since receiving the

735
01:23:46,233 --> 01:23:46,233
grant in 2022, mrt has seen ticket sales increased by 84% across most shows, with a

736
01:23:53,066 --> 01:23:53,066
christmas carol coming in at 92% increase and the 2425 season mrt is averaging 137 tickets per

737
01:24:01,366 --> 01:24:01,366
show, and a christmas carol is averaging over 250, while our average tickets per show is down

738
01:24:06,400 --> 01:24:06,400
slightly from last year, a christmas carol broke the record for most tickets sold ever, with

739
01:24:13,000 --> 01:24:13,000
2779 people coming to all of the performances. That's up 27% from last year. Mrt is going to be

740
01:24:20,500 --> 01:24:20,500
requesting funds for two shows in the 2025 season. First, the north texas premiere of the new

741
01:24:27,000 --> 01:24:27,000
comedy musical national pastime, which we are doing in collaboration with the new york

742
01:24:31,533 --> 01:24:31,533
city theater amt. We're very excited about this and our annual production of a christmas

743
01:24:38,433 --> 01:24:38,433
carol. For our fiscal year, we have conservatively estimated that our ticket sales and

744
01:24:44,500 --> 01:24:44,500
concessions will come in at 122,137, and unfortunately, that leaves us with a deficit of

745
01:24:52,233 --> 01:24:52,233
10,411, which we plan on making up through smaller collaborations and fundraising

746
01:24:56,766 --> 01:24:56,766
efforts. And this is due partly, in fact, to the fact that we will not be able to do march and

747
01:25:02,533 --> 01:25:06,500
summer shows in the in the performing arts center because of renovations. This budget does include our proposed promotional grant request. Without these funds, we would not be able to

748
01:25:10,700 --> 01:25:10,700
do any paid advertising for our upcoming two shows, and it's been so successful for us these

749
01:25:17,033 --> 01:25:17,033
past couple of years. There we go. Our primary goals are to continue to attract theater

750
01:25:23,033 --> 01:25:23,033
goers to mckinney. Right now, 56% of our audience is coming from outside of mckinney, and

751
01:25:28,400 --> 01:25:28,400
that's due in part because of the grant. We'd like to continue to grow our social media

752
01:25:32,800 --> 01:25:32,800
followings by 15%. We've been growing. We've been beating all of our goals since receiving the

753
01:25:37,866 --> 01:25:37,866
grant. And we'd like to, of course, continue to grow our ticket sales. We'd like to see

754
01:25:42,300 --> 01:25:42,300
an average of 146 per show time for national pastime, and 265 for a christmas carol. To do

755
01:25:49,266 --> 01:25:49,266
this, we're requesting $6,790 for. Our marketing strategy includes a mix of print,

756
01:25:56,400 --> 01:25:56,400
digital, and grassroots efforts. We will advertise both productions and community impact

757
01:26:01,266 --> 01:26:01,266
both and digitally. We did local profile digital and that was great for us. And we're going to

758
01:26:06,433 --> 01:26:06,433
continue to use event distribution. We also plan to continue using targeted digital

759
01:26:11,566 --> 01:26:11,566
platforms, including social media channels, and hope to continue testing geofencing

760
01:26:16,666 --> 01:26:16,666
campaigns as well, which we are now starting. Posters, vinyl signs, outside impact and palm

761
01:26:22,433 --> 01:26:22,433
cards will be distributed by cast members, especially during the mckinney home for the

762
01:26:26,633 --> 01:26:26,633
holidays festival. We also utilize community calendars and other free local platforms to

763
01:26:32,400 --> 01:26:32,400
drive additional visibility to our shows. We constantly try new things and reevaluate our

764
01:26:38,266 --> 01:26:38,266
marketing efforts. Last season, we shifted focus away from any low return platforms. One thing

765
01:26:43,566 --> 01:26:43,566
that continues to do well for us is community impact, both print and digital. And these are a few

766
01:26:48,433 --> 01:26:48,433
of the things that we had for our season last year. Meta, of course, continues to do well for

767
01:26:53,466 --> 01:26:53,466
us, and we drive a lot of strong engagement through that. We're increasing our investment there.

768
01:26:58,466 --> 01:26:58,466
here's a few of the ads from that and then from later in the season. We've also been testing

769
01:27:03,633 --> 01:27:03,633
new tools like event next door, and we've been starting doing a geofencing campaign for the

770
01:27:09,133 --> 01:27:09,133
current show via ground truth. So really excited about that. We've also refined our print

771
01:27:14,966 --> 01:27:14,966
strategy and are maintaining posters that perform well for us and reduce postcard quantities.

772
01:27:22,600 --> 01:27:22,600
I hope you will agree that continued investment in mrt is vital to our local community, as

773
01:27:27,666 --> 01:27:27,666
community theater programs such as ours not only enrich the lives of our citizens, but also

774
01:27:33,966 --> 01:27:33,966
stimulates our economy and helps our local businesses. Thank you. Do you have any questions that I

775
01:27:38,666 --> 01:27:38,666
can answer for you? That was a lot of great information and thanks a lot going on this year.

776
01:27:43,966 --> 01:27:43,966
so it's hard to fit it all into five minutes. Thank you. Thank you. And we do have this

777
01:27:48,866 --> 01:27:48,866
information in our presentation. So you do have it. We have it to review I do have I do have one

778
01:27:54,266 --> 01:27:54,266
question. Do you know or do you have any data on repeat attendance. So out of the 5000

779
01:28:02,166 --> 01:28:02,166
people that come on a regular basis, do you know what percentage of those attendees

780
01:28:07,866 --> 01:28:07,866
are, you know, season ticket holders? So we have 80 season ticket holders currently. And it

781
01:28:15,866 --> 01:28:15,866
we have looked at repeat attendees and it varies for shows. To be perfectly honest,

782
01:28:21,000 --> 01:28:21,000
christmas carol has a lot of people who come and see it year after year, but we also are

783
01:28:26,066 --> 01:28:26,066
growing that exponentially. So we what's my actually my favorite show of the season that

784
01:28:31,233 --> 01:28:31,233
we do every year. Because if you've never come to a christmas carol, at the end of it, all of

785
01:28:35,900 --> 01:28:35,900
the actors are up on stage. Scrooge, the ghosts and people are invited to come up and get

786
01:28:40,366 --> 01:28:40,366
pictures, and we get grandmothers who come up and show me years of pictures with

787
01:28:44,866 --> 01:28:44,866
the different actors, and they come and they make it part of their holiday tradition. We have

788
01:28:50,100 --> 01:28:50,100
people who come from fort worth. I'm going to totally mess up the pronunciation waxahatchee we

789
01:28:58,300 --> 01:28:58,300
have. I know I can never pronounce it the right way. Everyone makes fun of me for

790
01:29:03,466 --> 01:29:03,466
that. And we have people who come from oklahoma for that show as well. We actually used to

791
01:29:08,466 --> 01:29:08,466
have season ticket holders who would come from oklahoma and make it a long weekend for, for,

792
01:29:16,400 --> 01:29:16,400
for four times a year to come see our shows, which was wonderful. We also have so for

793
01:29:22,966 --> 01:29:22,966
every show, it just depends on what it is. Unfortunately there's not. I haven't gone

794
01:29:28,166 --> 01:29:28,166
through to analyze it overall, but for every show we do have repeat people, but not nearly

795
01:29:35,633 --> 01:29:35,633
the amount. It's not straight across the board, but 80 season ticket holders. Okay. Thank you,

796
01:29:42,500 --> 01:29:42,500
thank you. Any additional questions? Thank you thank you thank you so much. Next item 25

797
01:29:49,833 --> 01:29:49,833
dash 2919 considered discuss promotional community events grant application submitted by

798
01:29:55,200 --> 01:29:55,200
the warriors keep pc 2521. In the amount of $12,500 for the advertising marketing of the

799
01:30:04,966 --> 01:30:04,966
2025 veterans day celebration at tupps brewery. Good morning. Hi. Good morning. Thank you for

800
01:30:10,333 --> 01:30:10,333
having us again this year, and thank you for your support last year. I'm matt thomas, board

801
01:30:17,100 --> 01:30:17,100
member of the warriors keep. And I'm joined by darrell heil and new board member of the warriors

802
01:30:23,633 --> 01:30:23,633
keep. Some of you might already know darrell. So for those of you that don't know who we are,

803
01:30:30,533 --> 01:30:30,533
we're a nonprofit group of veterans and advocates. We believe in the healing power of

804
01:30:34,933 --> 01:30:34,933
the outdoors. We run programs taking veterans locally and nationally on expeditions to

805
01:30:43,033 --> 01:30:43,033
help them deal with ptsd and a variety of other issues. We were founded in mckinney in 2016.

806
01:30:49,233 --> 01:30:49,233
next year is going to be our ten year anniversary, and most of our board and our operations are

807
01:30:58,166 --> 01:30:58,166
all based here in mckinney in collin county area. Since our founding, we've served over 1000

808
01:31:04,900 --> 01:31:04,900
veterans. We've gone on 40 plus expeditions. We've hiked over 1200 miles, we've summited 30

809
01:31:11,900 --> 01:31:11,900
peaks, and we've gotten numerous, numerous outdoor certifications for our veterans.

810
01:31:19,000 --> 01:31:19,000
for the last six years, we've been hosting an annual veterans day celebration, which you're

811
01:31:24,766 --> 01:31:24,766
familiar with. It's evolved and grown over the years, and it's been our flagship fundraising

812
01:31:31,333 --> 01:31:31,333
event for our organization so that we can fund our programs for our veterans and build

813
01:31:37,466 --> 01:31:37,466
awareness of the organization. Last year, we decided to brand it as the north texas veterans

814
01:31:45,033 --> 01:31:45,033
celebration to kind of cast a wider net and so that the city of mckinney could own that

815
01:31:51,733 --> 01:31:51,733
event. It was a great success. We had over 750 attendees. We raised $30,000. We had a four

816
01:32:04,866 --> 01:32:04,866
plane flyover that a lot of people came out to watch. It was amazing. We had multiple vendors

817
01:32:11,866 --> 01:32:11,866
attend that all reported having positive sales, contributing to the local economy. We had an

818
01:32:18,833 --> 01:32:18,833
army led, army veteran led band come out and put on a great show. It was very family

819
01:32:24,566 --> 01:32:24,566
friendly. We had a children's area that was a big hit with the kids, with face painting and

820
01:32:29,333 --> 01:32:29,333
temporary tattoos, and very selfishly, my daughter sang the national anthem and she did an

821
01:32:35,700 --> 01:32:35,700
amazing job. So it was a really, really successful event. Last year. We had a really great

822
01:32:42,133 --> 01:32:42,133
time. We leveraged last year's $5,000 grant that we were awarded to do mainly social

823
01:32:50,633 --> 01:32:50,633
media advertising. We worked with visit mckinney. We worked with carry the load, if you're

824
01:32:55,700 --> 01:32:59,533
not familiar with them, we're a nonprofit partner of carry the load. They help promote the event for us. We worked with sbg hospitality. I'm very happy to announce that andrew steffen is

825
01:33:06,633 --> 01:33:06,633
on our board as well this year, and we're going to be working closely with them to amplify

826
01:33:11,600 --> 01:33:11,600
this event this year. And also should note that we've brought on a lot of other board members

827
01:33:19,466 --> 01:33:19,466
this year, and we're really excited about our board this year and the future of the

828
01:33:24,766 --> 01:33:24,766
organization. And so this year, we're requesting grant of 12,500. That's, you know,

829
01:33:33,333 --> 01:33:33,333
obviously more than what we asked for last year. We were really operating on a shoestring

830
01:33:37,666 --> 01:33:37,666
budget last year for the event. And that that grant was really helpful. And we really want to

831
01:33:42,866 --> 01:33:42,866
level up our marketing efforts this year. And so our plan this year, we're targeting 1500

832
01:33:50,566 --> 01:33:50,566
attendees. We're trying to pool and reach all of the counties in dfw. We think this is going to

833
01:33:57,566 --> 01:33:57,566
amplify mckinney as a veteran, friendly city, build awareness, attract veterans and families to

834
01:34:02,600 --> 01:34:02,600
downtown mckinney. We've got a fundraising goal of $40,000 this year. Hopefully we you know, I

835
01:34:09,366 --> 01:34:09,366
think that's modest. I think we can exceed that. And this year we're going to offer free entry,

836
01:34:14,200 --> 01:34:17,866
because I think last year, making it a gated and ticketed event probably hurt us a little bit. So we think making it an open event this year will really help the event be a little more

837
01:34:27,033 --> 01:34:27,033
successful. And, you know, we're doing multi-channel marketing, probably going to put most of

838
01:34:32,466 --> 01:34:32,466
our money into kind of social media and social media influencers, as well as print

839
01:34:38,833 --> 01:34:38,833
and radio and newspaper. And that's it. Fast and furious. So I'll just have one question.

840
01:34:46,733 --> 01:34:46,733
yeah, sure. I think making it a non ticketed event, is that going to because if you did

841
01:34:52,866 --> 01:34:52,866
30,000, was that part of your revenue or was that. Yeah, the ticket sales were actually

842
01:34:57,933 --> 01:35:01,466
nominal compared to where our main revenue was, which was through sponsorships in our auction that we put on every year. Okay. So we think making it free will get less blowback.

843
01:35:07,500 --> 01:35:07,500
we got a lot of blowback from the veteran community that it should be free and open to

844
01:35:12,033 --> 01:35:12,033
everybody, which I think we fundamentally agreed with. And then we'll get more traffic. And

845
01:35:16,933 --> 01:35:16,933
then our vendors were in the gated area, which prevented the public from coming in and

846
01:35:21,733 --> 01:35:21,733
engaging with them to, you know, have sales and that kind of thing. So, yeah. Thank you. Any

847
01:35:28,400 --> 01:35:28,400
additional questions? Yeah, I've got a couple. So you guys go take these veterans on these

848
01:35:33,900 --> 01:35:33,900
expeditions, these trips, these climbing whatever you do with them. But what do you do with

849
01:35:39,300 --> 01:35:43,300
them afterwards. Yeah. Do you provide any counseling. Do you buy any counseling on the expeditions? Do you provide them anything when they come back to make sure that they're staying

850
01:35:48,066 --> 01:35:48,066
healthy? I mean, I'm a veteran as well. So yeah, absolutely. Yeah. We do follow ups with with

851
01:35:52,466 --> 01:35:52,466
all of the veterans that come on our expeditions. We stay in touch with them and we try to

852
01:35:57,433 --> 01:35:57,433
bring them back in and get involved with the organization. We have a lot of veterans that

853
01:36:02,200 --> 01:36:02,200
will come on repeat expeditions, and then we kind of track them afterwards to make sure that

854
01:36:07,766 --> 01:36:07,766
they're making the outdoors a part of their life. We don't offer counseling. We don't have.

855
01:36:12,900 --> 01:36:12,900
we're an all volunteer organization, but we've got partners, and we have nonprofit

856
01:36:18,066 --> 01:36:18,066
partner organizations that we refer veterans that may need, you know, counseling and that

857
01:36:23,900 --> 01:36:23,900
expertise. So if I could add something, the, you know, we do like, you know, 1 or 2 major

858
01:36:32,300 --> 01:36:32,300
expeditions a year, but we also have a lot of smaller expeditions. You know, a lot of

859
01:36:38,233 --> 01:36:38,233
times whenever you leave the military, you know, you can be kind of isolated, you know,

860
01:36:42,333 --> 01:36:42,333
coming out of the military where you were surrounded with a lot of like minded people and

861
01:36:46,600 --> 01:36:46,600
getting them off on these expeditions. We don't discriminate on any kind of any

862
01:36:50,666 --> 01:36:50,666
kind of veteran. If you can provide a dd214, you can provide some kind of military paperwork,

863
01:36:56,000 --> 01:36:56,000
you can go, but then we'll also do, you know, monthly, bi monthly, smaller events to, you

864
01:37:03,400 --> 01:37:03,400
know, the hikes and more group events just to keep people engaged and keep them coming

865
01:37:08,566 --> 01:37:08,566
back. So, you know, you start surrounding people with other like minded individuals. It just

866
01:37:14,766 --> 01:37:14,766
helps build that community back up that they had whenever they're in the military. And

867
01:37:20,233 --> 01:37:20,233
y'all are who you said you partner with other veteran organizations, who do you

868
01:37:25,266 --> 01:37:25,266
partner with? Yeah. So I mentioned carry the load. I don't know, I'm not sure if

869
01:37:30,266 --> 01:37:30,266
you're familiar with them, but they're huge organization based out of dallas. And then through

870
01:37:35,633 --> 01:37:35,633
that organization, we've partnered with other smaller nonprofits. You know, we're kind

871
01:37:41,800 --> 01:37:45,500
of like a boutique, you know, veterans nonprofit and, you know, carry the load, you know, has some larger organizations, like one tribe, but then they've got like spirit warrior that

872
01:37:51,866 --> 01:37:51,866
offers like yoga and counseling and that kind of stuff. And so for those veterans that are

873
01:37:57,666 --> 01:38:01,533
interested in that kind of thing, we refer them to that. And because and they kind of overlap with what we do, you know, like doing something very physical outdoors. Do you guys

874
01:38:06,500 --> 01:38:06,500
just because I know the organization, do you guys partner or are you a part of the

875
01:38:10,700 --> 01:38:10,700
combined arms network? We are. Yeah. I, I'm very good friends with gus and we are in their

876
01:38:17,333 --> 01:38:17,333
database and we haven't fully leveraged that platform. But that's something we're

877
01:38:21,500 --> 01:38:21,500
definitely looking into this year to. But we are registered. Yeah, yeah. Thank you. So with

878
01:38:26,400 --> 01:38:26,400
your marketing efforts, do you with your partner organizations, do you lean on them and ask them

879
01:38:31,900 --> 01:38:31,900
to also share your messaging? That's a great question. Like carry the load. Who's got, you

880
01:38:36,833 --> 01:38:36,833
know, hundreds of thousands of followers. We very specifically engage with them on a campaign,

881
01:38:42,266 --> 01:38:42,266
and they promoted our our event last year. And they actually also came down to our event as

882
01:38:48,800 --> 01:38:48,800
well. So yeah, we're going to reach out to them again this year and maybe expand to other

883
01:38:56,266 --> 01:39:00,200
veteran organizations. I've actually reached out to chuck wright, who's with the texas veterans coalition, and he's or commission. He's he's putting together a list of different

884
01:39:07,433 --> 01:39:11,100
contacts and different organizations that would be good kind of overlapping partner organizations for us to reach out to and spread the word as well. Yeah. And then I have one

885
01:39:15,466 --> 01:39:15,466
other question. I saw that you're that you are budgeting $1,000 for a press release. Are

886
01:39:21,400 --> 01:39:21,400
you working with an ad agency for those press release or how are you looking, you know,

887
01:39:27,166 --> 01:39:27,166
looking at using grant funds to for that press release? Yeah, absolutely. So last year we

888
01:39:33,366 --> 01:39:33,366
worked with visit mckinney, and I believe beth had referred us to someone that wrote press

889
01:39:40,500 --> 01:39:40,500
releases for us. So we were probably going to attempt to do that again. But you know that

890
01:39:47,100 --> 01:39:47,100
that particular line item was really kind of reserved for almost like contingency, just in

891
01:39:53,866 --> 01:39:53,866
case, like we wanted to expand to other press releases, you know, dallas morning news or.

892
01:40:03,133 --> 01:40:03,133
okay. Yeah. Okay. Sorry. Quick question. Outdoor trips are certainly therapeutic I

893
01:40:11,866 --> 01:40:11,866
understand that, yeah. But is there a therapist or somebody that counselor that actually is

894
01:40:16,233 --> 01:40:16,233
going on those trips? Right. When you get in the middle of a really good physical triggers,

895
01:40:21,600 --> 01:40:21,600
mental discussions as well? No, no, that's not something we do. We you know, it's okay if you

896
01:40:26,366 --> 01:40:26,366
don't. I just was curious what you know, that would you know if we did that as an organization,

897
01:40:31,933 --> 01:40:31,933
that would probably involve a whole nother level of like insurance and liability and all

898
01:40:37,533 --> 01:40:41,533
kinds of stuff that we would have to get involved in. It's something I think we would consider as we scale. I mean, we are boutique and we are trying to scale, but our organization

899
01:40:46,533 --> 01:40:46,533
is just more about the camaraderie and being in the healing power of being outside.

900
01:40:50,800 --> 01:40:50,800
thanks. Okay. No additional questions. Thank you. Thank you so much. Thank you. Thank you

901
01:40:57,233 --> 01:40:57,233
very much. Thank you. Next item 25 dash 2920 consider discuss promotional community event

902
01:41:03,400 --> 01:41:03,400
grant applications submitted by the collin county master gardeners association pc 25 dash

903
01:41:09,800 --> 01:41:09,800
22, in the amount of $14,500 for the advertising, marketing and promotion of the 2025 2026

904
01:41:17,833 --> 01:41:17,833
events at the myers park, consisting of eight unique events including the annual

905
01:41:22,333 --> 01:41:22,333
garden show, planet sales, a walk in the park, and the educational workshops. Good

906
01:41:29,900 --> 01:41:29,900
morning to all and thank you for having me. Since I know we have a timer running, I'm going to

907
01:41:34,766 --> 01:41:34,766
get straight to the dirt. I'm sarah dodd, I'm here on behalf of collin county master

908
01:41:40,500 --> 01:41:40,500
gardeners, which is a 100% volunteer run group with over 350 members. We contribute more

909
01:41:46,866 --> 01:41:46,866
than 33,000 hours of volunteer service alone last year, we are research based horticulture

910
01:41:57,300 --> 01:41:57,300
program serve all ages, offering year round events, educational workshops, community outreach,

911
01:42:03,100 --> 01:42:03,100
horticultural support and scholarships. We maintain 18 gardens, including 12 at myers

912
01:42:09,566 --> 01:42:09,566
park and a school program right here at caldwell elementary. These are the eight events in

913
01:42:22,233 --> 01:42:22,233
the grant, and they form the heart of our public programing, from plant sales to workshops,

914
01:42:27,933 --> 01:42:27,933
expos and tours. We're expecting to bring in 8500 to 10,000 attendees, with 70 to 75% coming

915
01:42:35,866 --> 01:42:35,866
from outside mckinney. And we're not just tracking headcounts. Our surveys are asking visitors

916
01:42:42,433 --> 01:42:42,433
what they plan on doing while they're here in mckinney, and our results are showing strong

917
01:42:47,800 --> 01:42:47,800
indicators of economic impacts. The garden shows a built in shopping experience featuring

918
01:42:54,200 --> 01:42:54,200
local vendors, small businesses, startups and nonprofits, and our surveys confirmed that the

919
01:43:00,300 --> 01:43:00,300
attendees are continuing to support these businesses even after our events. We run half

920
01:43:06,900 --> 01:43:06,900
day events like walk in a park and our education workshops that run from nine to noon, giving

921
01:43:12,933 --> 01:43:12,933
attendees time and encouragement to explore mckinney afterwards. And our surveys are showing that

922
01:43:20,666 --> 01:43:20,666
77% of our garden tour guests and up to 37% of our education workshop attendees plan on

923
01:43:28,100 --> 01:43:28,100
dining or shopping in mckinney that day. Our events are rooted in mckinney. We support local

924
01:43:38,466 --> 01:43:38,466
nonprofits and businesses all year at the garden show. All suggested donation entries go

925
01:43:44,633 --> 01:43:44,633
directly to a local charity, and some past recipients have been hugs greenhouse, the seed

926
01:43:50,366 --> 01:43:50,366
project foundation and mckinney learning garden. In 2025. 16 out of our 70 vendors were mckinney

927
01:43:58,066 --> 01:43:58,066
paced. We also had booths for the heritage guild of collin county, the city of mckinney.

928
01:44:05,033 --> 01:44:05,033
mckinney parks foundation, just to name a few. For 2026, we've already confirmed eight

929
01:44:11,733 --> 01:44:11,733
sponsors, two from businesses in mckinney, and more than half our vendors have already signed back

930
01:44:19,133 --> 01:44:19,133
up. We're relying on local partnerships for our other events. Hugs greenhouse provides

931
01:44:25,733 --> 01:44:25,733
inventory for our plant sales, and we tap local experts to present at our workshops. A walk

932
01:44:32,200 --> 01:44:32,200
in the park now features the mckinney plein air art society. I'm sorry, the plein air society

933
01:44:39,833 --> 01:44:39,833
and the art club of mckinney. This grant would cover 83% of our marketing budget, supporting

934
01:44:49,333 --> 01:44:49,333
us in paying those print ads that we love in dallas morning news, which are drawing in these

935
01:44:56,900 --> 01:44:56,900
external tourist dollars. They help us with our digital media, social radio, as well as our

936
01:45:04,733 --> 01:45:04,733
direct outreach. We track everything from ad links to survey feedback so that we can

937
01:45:11,033 --> 01:45:11,033
help clearly see the roi in our grant recap reports. And because of our audience spans multiple

938
01:45:19,600 --> 01:45:19,600
generations, we continue to balance digital with traditional marketing methods as well as our

939
01:45:26,766 --> 01:45:26,766
grassroots efforts. Here's a peek at our budgets. And after years of experience, we keep our

940
01:45:34,133 --> 01:45:34,133
budgets very fine tuned for impact. We take some events, like walk in a park at a loss,

941
01:45:40,900 --> 01:45:40,900
because we feel there is an importance of the education and the community that happens at

942
01:45:46,866 --> 01:45:46,866
those events. Other events, like the plant sales, generate the income that help us fund these

943
01:45:53,500 --> 01:45:53,500
free programs, our outreach and our scholarships. For the grant, we are specifically measuring

944
01:46:03,400 --> 01:46:03,400
roi now in two ways attendance and reach. The last grant cycle, we served 7700 attendees, which

945
01:46:11,866 --> 01:46:11,866
turned into a $1.35 per person in marketing funds, and the result was 73% traveling from

946
01:46:19,000 --> 01:46:19,000
over 100 cities, 12 counties into mckinney. We showed digital print media, emails, in-person

947
01:46:29,733 --> 01:46:29,733
outreach. We generated 1.25 million impressions, sharing mckinney with an even larger

948
01:46:36,533 --> 01:46:36,533
audience. And that turns into less than $0.01 per impression. And we're we're proud to show

949
01:46:43,966 --> 01:46:43,966
the reason to continue this partnership. And I'm done. Thank you so much. Are there any

950
01:46:52,133 --> 01:46:52,133
questions? Just a comment. I just want to thank you because the reports that you submit

951
01:46:57,833 --> 01:46:57,833
after receiving grant funding, I think are I personally think are the most robust and detailed of

952
01:47:03,066 --> 01:47:03,066
any of the grantees. And I really appreciate all the data points that you collect and

953
01:47:07,200 --> 01:47:07,200
particularly your survey, which, as you said, not only indicates that people are coming to

954
01:47:12,366 --> 01:47:12,366
mckinney from outside, but also what are they doing after the event, which gives us very good

955
01:47:17,100 --> 01:47:17,100
data on the economic impact. So just a public note of acknowledgment. I know that that

956
01:47:21,666 --> 01:47:21,666
does not go without a lot of time and investment on your part. I like my spreadsheets as

957
01:47:26,100 --> 01:47:26,100
much as I like to make adds. Any other comments? Thank you very much. Thank you. Next we have

958
01:47:35,666 --> 01:47:35,666
item 25 dash 2921. Consider discuss promotional community grant application submitted by

959
01:47:41,700 --> 01:47:41,700
mckinney main street pc 25 dash 23. In the amount of 14,000 for the event. Advertising marketing

960
01:47:49,466 --> 01:47:49,466
promotion of the 2025 mckinney oktoberfest. Good morning everybody. Good morning. Good

961
01:47:56,966 --> 01:47:56,966
morning. All right. Are you ready? Yes, ma'am. Okay. Start as soon as I get to go back. You

962
01:48:03,733 --> 01:48:03,733
got to go all the way back. All right. So I decided to do something a little different

963
01:48:09,966 --> 01:48:12,833
this year for our presentation, we found a time machine on facebook marketplace that we could bring you live on the ground coverage at 2025 mckinney oktoberfest. Let's check in with

964
01:48:17,466 --> 01:48:17,466
our reporter featured. Are you with me? I am, and welcome to mckinney oktoberfest 2025.

965
01:48:24,233 --> 01:48:24,233
mckinney oktoberfest future. And I am here to bring you all the sights, sounds and smells of the

966
01:48:29,300 --> 01:48:29,300
biggest bavarian celebration. So can you share with us what it's like there right now? Of course.

967
01:48:34,666 --> 01:48:34,666
and just to give you an idea of how big this festival is, last year we welcomed 80,000 guests

968
01:48:43,100 --> 01:48:43,100
to downtown mckinney. That's a lot of brats, you know, from the look of it, it's going to be

969
01:48:48,000 --> 01:48:48,000
bigger this year. And I imagine it's because we are free to attend and fun for the whole

970
01:48:53,433 --> 01:48:53,433
family. And since I've been here, I've been walking around as a guest, and they have been

971
01:48:57,833 --> 01:48:57,833
enjoying our activities and entertainment, like keg tapping and even stein holding, drinking

972
01:49:03,900 --> 01:49:03,900
and enjoying the live entertainment. And of course, the cutest, most silliest

973
01:49:08,600 --> 01:49:08,600
competition around the weenie dog races. It's perfect. So I remember when you said something

974
01:49:13,433 --> 01:49:13,433
about fun for the whole family. Were you kidding? You know, I wasn't kidding when I said this

975
01:49:18,000 --> 01:49:18,000
was family friendly. There's a huge carnival over there for kids and the kids at heart. And

976
01:49:23,266 --> 01:49:23,266
of course, in kinder corner, there's a soft play area for the little crawlers. And one of the

977
01:49:28,633 --> 01:49:28,633
most exciting parts about oktoberfest guys was the to me is the vip experience.

978
01:49:32,700 --> 01:49:32,700
participants get a chance to experience exclusive beer and food, live entertainment,

979
01:49:37,766 --> 01:49:37,766
beautiful festive dining hall, and more. So, leading up to the event, can you share what you

980
01:49:42,366 --> 01:49:42,366
did to help market this festival? You know, main street pulled out all the stops and

981
01:49:46,400 --> 01:49:46,400
marketing for this event. We market it on billboards, local profile, community impact,

982
01:49:51,233 --> 01:49:51,233
dallas morning news and worked with regional and local content creators. Was there anything

983
01:49:57,000 --> 01:49:57,000
else special that you did? You know, we even had a commercial that was airing on streaming

984
01:50:01,366 --> 01:50:01,366
services since august. Wow. So now that you've had another successful oktoberfest, what's

985
01:50:06,933 --> 01:50:06,933
next? Great question. Me, we're going to analyze some data that we see from vendor surveys and

986
01:50:13,800 --> 01:50:13,800
with our local businesses sales tax, food and beverage sales, website traffic, as well as

987
01:50:20,166 --> 01:50:20,166
engagement on our social media. Wow, really sounds like a fun time and a great opportunity for

988
01:50:24,800 --> 01:50:24,800
the community and downtown businesses. I could not agree more. The success of this event

989
01:50:30,166 --> 01:50:30,166
would not be possible without the grant awarded from the cdc. We are so appreciative of him.

990
01:50:36,600 --> 01:50:36,600
thank you for your coverage, takaya. Now go soak those feet. All right. I'll stand for any

991
01:50:41,033 --> 01:50:41,033
questions. Wow. Well done. Andrew, I expect you every single time to do a presentation

992
01:50:47,833 --> 01:50:47,833
like this. All mine are pouring. Are there any comments? Any comments? It was obvious. So

993
01:50:56,866 --> 01:50:56,866
obviously, so intentional. I tried to change it up. I feel like you guys get the same

994
01:51:02,466 --> 01:51:06,400
presentation from me time after time. So I thought, well, let's just do something silly. So anyway. But information is still the same. We are very excited about oktoberfest. It's our

995
01:51:10,566 --> 01:51:10,566
biggest festival in downtown, and so we do appreciate your support in helping us bring this

996
01:51:15,033 --> 01:51:15,033
to life. So anyway, any interest in partnering with mrt? Mrt, I don't know if you have time.

997
01:51:22,033 --> 01:51:22,033
she's going to get recruited by them. Very good okay. No. Awesome. Great job. Thank you,

998
01:51:28,700 --> 01:51:28,700
thank you, thank you. Next item 25 dash 2922 consider discuss. Promotional grant. Community

999
01:51:35,300 --> 01:51:35,300
grant. Event grant. Applications submitted by the art club of mckinney pc 25 dash 24. In the

1000
01:51:41,200 --> 01:51:41,200
amount of $7,100 for the advertising marketing promotion of the 2025 2026 events,

1001
01:51:49,000 --> 01:51:49,000
including three art shows, four workshops and 13 community events. I can't believe I have

1002
01:51:58,066 --> 01:51:58,066
to follow that. Very good, very entertaining. Thank you so much. Good morning. My name is

1003
01:52:04,900 --> 01:52:04,900
catherine clay. I'm president of the art club of mckinney, and I appreciate the time to come

1004
01:52:10,533 --> 01:52:10,533
here. And I'm actually very excited to present to you what we've been doing and also what

1005
01:52:16,566 --> 01:52:16,566
we plan to do. So just a little bit about us. I'm sure everybody, most everybody is

1006
01:52:22,900 --> 01:52:22,900
aware we're the oldest art club in texas this year. We're actually 111 years old. We have

1007
01:52:30,100 --> 01:52:30,100
150 plus members and we are constantly growing. Our partners. At the top, you'll see

1008
01:52:37,533 --> 01:52:37,533
community partners year over year growth. So in 2022 we started with four and now we're

1009
01:52:43,766 --> 01:52:43,766
up to 20. We really value our community partnerships. Our growth. In 2024 and 25, we had

1010
01:52:52,433 --> 01:52:52,433
133 plus members. We are up to 150 instagram, 400 followers to over 1000 facebook 870 to over

1011
01:53:03,933 --> 01:53:03,933
1000. We also created a linkedin account. Our facebook views estimated 12,000 plus in 24, 25

1012
01:53:13,566 --> 01:53:13,566
and 16 over 16,000 just this past year. Our volunteerism hours 3000. Our event geographic

1013
01:53:24,033 --> 01:53:24,033
reach, over 44 unique zip codes, calls for art and community collaborations. We're 16 or more

1014
01:53:33,800 --> 01:53:33,800
opportunities this year. Our membership growth on the right hand side from 2022 was 74 to

1015
01:53:41,933 --> 01:53:41,933
2025 is now it's over 150 for our events. Last year, you all helped us fund a lot of the

1016
01:53:50,366 --> 01:53:50,366
promotions of our events last year, which we were very grateful for. The bolded ones in

1017
01:53:57,566 --> 01:53:57,566
2425 are the ones that we added to the calendar. 2526 the bolded ones are what we are adding this

1018
01:54:05,600 --> 01:54:05,600
year. We are also adding workshops, which we have done in years past, but we were not at a

1019
01:54:12,566 --> 01:54:12,566
point where we could support that, and we are now to offer more education. And I guess

1020
01:54:19,066 --> 01:54:19,066
camaraderie within the artist community. The event growth year over year on the right hand

1021
01:54:26,200 --> 01:54:26,200
side, in 2022 to 23, we had 11 events and now we are up to 25 events. I do want to point out

1022
01:54:33,533 --> 01:54:33,533
that we are not focused on doing a lot of events, but we want to do the right amount of events

1023
01:54:40,166 --> 01:54:40,166
and we want to do a balance of free events versus paid events. So that's we're looking at

1024
01:54:47,333 --> 01:54:47,333
quality, not not the expansion of doing a whole lot of events. Why we are requesting funding.

1025
01:54:53,133 --> 01:54:53,133
so this is actually my third year as president. The past two years I've felt to me were

1026
01:54:58,566 --> 01:54:58,566
growing years and building a foundation. So we do appreciate the grants that we have

1027
01:55:03,766 --> 01:55:03,766
received. We are also sharpening our marketing strategy. So I will say some of the things that

1028
01:55:09,800 --> 01:55:09,800
we did last year, we know for sure do not work, and we are focused on removing some of

1029
01:55:15,700 --> 01:55:15,700
those. And in doing all paid social media, and I'm sure you've heard that from every

1030
01:55:20,766 --> 01:55:20,766
presentation, digital social media ads really do work at our. I will note that at our events

1031
01:55:27,033 --> 01:55:27,033
we do ask people, how did you hear about the event? And most people say, social media. I do

1032
01:55:33,266 --> 01:55:33,266
want to see personally our growth extend beyond 44 zip codes, and we want to enhance

1033
01:55:40,133 --> 01:55:40,133
the visibility of mckinney. We really want to be a center of excellence for arts and culture

1034
01:55:45,766 --> 01:55:45,766
in north texas, and I think that's been a theme here as well with some of the other

1035
01:55:50,233 --> 01:55:50,233
presentations, our funding breakdown. So our total request is $7,100. Last year we

1036
01:55:56,500 --> 01:55:56,500
requested we broke it down into eight categories. We know some of those categories. Categories

1037
01:56:01,400 --> 01:56:01,400
do not work. So we are focused on four categories this year facebook and instagram. Paid

1038
01:56:07,466 --> 01:56:07,466
marketing printed collateral, which will be used at our events that also promote our partners

1039
01:56:14,000 --> 01:56:14,000
event programs and catalogs. And then we do have a bucket for additional expenses, which we

1040
01:56:19,100 --> 01:56:19,100
always have. This is the actual proposed budget breakdown. It reflects what I just mentioned,

1041
01:56:26,633 --> 01:56:26,633
with the amount being 7100, asking measuring success. Last year we put this into place. We

1042
01:56:33,900 --> 01:56:33,900
have accomplished every single thing on this list. So I actually do have a an end of

1043
01:56:39,633 --> 01:56:39,633
year report that covers every single item on here, with stats and data that show our growth

1044
01:56:46,900 --> 01:56:46,900
and our success from the past year. Actually, I printed copies if you would like one. Also in

1045
01:56:52,733 --> 01:56:52,733
the news, visibility is very big for us. So last year we had multiple. We had coverage in

1046
01:57:01,200 --> 01:57:01,200
multiple channels online as well as magazines and newspapers, which is really exciting. This

1047
01:57:07,666 --> 01:57:07,666
is also on our website and I will stand for questions. I have a question. So with all the

1048
01:57:15,000 --> 01:57:15,000
community partners that you listed, yes. Are they funding you in any way in terms of

1049
01:57:22,166 --> 01:57:22,166
funding? They do partially assist with certain projects, but it is a very low amount. Our

1050
01:57:30,366 --> 01:57:30,366
partnerships are meant to be more for visibility and awareness and cross-promotion of

1051
01:57:35,733 --> 01:57:35,733
each other's events and pulling in people from the community that might be interested in our

1052
01:57:42,933 --> 01:57:42,933
partner, but may also be interested in us. Okay. Because I'm like, I'm just looking at

1053
01:57:47,566 --> 01:57:47,566
the facebook page. I think there was like 40 followers on facebook. How many, how many was

1054
01:57:53,033 --> 01:57:53,033
that? Only 40 followers. Yeah. Oh no. We have over a thousand followers on facebook. I would

1055
01:57:58,900 --> 01:57:58,900
have assumed. So. I'm on the art club of mckinney. Yes. Facebook page. Yes. Oh, you know what? I

1056
01:58:07,400 --> 01:58:07,400
think you're looking at our marketing only page. We our group is over a thousand for our

1057
01:58:13,766 --> 01:58:13,766
our, like official art club of mckinney group. Okay. Good to know. Yes, yes. That one's only

1058
01:58:20,400 --> 01:58:20,400
for paid marketing. So we use that account just for paid marketing. Just for paid

1059
01:58:25,533 --> 01:58:25,533
marketing. Yes. Okay. Okay. Thank you for clarifying. Sure. Any other questions? Any other

1060
01:58:29,666 --> 01:58:29,666
comments or questions? You don't have okay. Awesome. Thank you. Next item 25 dash 2923 consider

1061
01:58:38,400 --> 01:58:38,400
discuss promotional community events grant application submitted by the millennial

1062
01:58:43,400 --> 01:58:43,400
maven. Maven maven maven creative foundation, pc 2525 and the amount of $10,000 for the

1063
01:58:52,400 --> 01:58:52,400
advertising marketing promotion of the 2025 rooted in rhythm event. Good morning, madam

1064
01:59:00,600 --> 01:59:04,266
chair, madam president and members of the board. I am bridget jones, the executive director of the millennial maven creative foundation, where we focus on women and youth getting

1065
01:59:08,533 --> 01:59:08,533
into creative careers. Rooted in rhythm is a music program that we do under the organization

1066
01:59:13,966 --> 01:59:13,966
that features workshops, different panels, but more importantly, events including

1067
01:59:18,700 --> 01:59:18,700
this music showcase. This music showcase is such a unique experience because we are aiming

1068
01:59:24,100 --> 01:59:24,100
to make sure that we showcase underrepresented artists in the country genre. Taking place

1069
01:59:32,100 --> 01:59:32,100
october 18th, 2025, a district 121. We are going to have a plethora of different and unique

1070
01:59:37,400 --> 01:59:37,400
country music artists, which three of them are actually local to the dfw area with all of the

1071
01:59:43,300 --> 01:59:43,300
talent included, they have over a million followers. That includes all of our ancillary,

1072
01:59:49,866 --> 01:59:49,866
all of the talent on stage, and also the host of all of the different programing that we

1073
01:59:54,400 --> 01:59:54,400
will have as well. So some of the things that we are doing to market this event leading up to

1074
02:00:00,566 --> 02:00:00,566
the official rooted in rhythm is going to be line dance classes, which we have been partnering

1075
02:00:04,733 --> 02:00:04,733
with the credit union of texas, who is a major sponsor for us. So ever since may, we have been

1076
02:00:10,300 --> 02:00:10,300
doing one line dance a month in order to continue to build the buzz of rooted in rhythm, just

1077
02:00:14,433 --> 02:00:14,433
because that is something that is a part of the genre. In addition, we have coming up in

1078
02:00:18,966 --> 02:00:18,966
july the rodeo party bus, which is going to be based in dallas, many concerts which we've

1079
02:00:23,466 --> 02:00:23,466
already had one mini concert in april with our headliner, pink beard, which was an amazing

1080
02:00:28,666 --> 02:00:28,666
turnout just to continue to create the culture of rooted in rhythm. And then, like I said,

1081
02:00:33,633 --> 02:00:33,633
of course, the main festival on october 18th. Throughout the week, we are planning to have a

1082
02:00:40,433 --> 02:00:44,433
rooted in rhythm week, which starting october 15th is going to be a comedy show. Another boot party with our big sponsor lane boots, and then october 20th. Afterwards, we are going

1083
02:00:49,533 --> 02:00:49,533
to have brunch at the five bistro bar and grill. All right, I'm felicia. I'm the director of

1084
02:00:56,533 --> 02:00:56,533
communications at the millennial creative foundation, and I'm over the marketing. And so as

1085
02:01:01,366 --> 02:01:01,366
she said, we have been doing small events and our line dance classes have gone from having 69

1086
02:01:07,133 --> 02:01:07,133
people to over 300 people in attendance. In the time that we have had them, we expect it to

1087
02:01:12,233 --> 02:01:12,233
continue to grow. The credit union of texas has even decided after the concert they want to

1088
02:01:16,466 --> 02:01:16,466
keep these going because the community has responded so well, and 37% of the attendees come

1089
02:01:21,366 --> 02:01:21,366
from outside of mckinney. In addition to that, we are also doing our social media strategy,

1090
02:01:27,266 --> 02:01:27,266
which we have had over eight posts go viral between instagram, tiktok and facebook,

1091
02:01:33,700 --> 02:01:33,700
which resulted in a majority of the ticket sales coming from outside of mckinney, with 27%

1092
02:01:38,766 --> 02:01:38,766
coming from outside of texas, 37% coming from the dfw metroplex. So making that a

1093
02:01:44,266 --> 02:01:44,266
little bit over 50% of people coming into mckinney. We are also partnering with local

1094
02:01:49,533 --> 02:01:49,533
businesses like the dennison hotels to have our artists stay there, but also creating a

1095
02:01:54,266 --> 02:01:54,266
package for attendees to stay at that hotel, since it's right there in walking distance, and

1096
02:01:58,566 --> 02:01:58,566
it'll just make it an easy experience. In addition to that, we're also doing email marketing

1097
02:02:02,833 --> 02:02:02,833
and other strategic partnerships with not just corporations, but also local small businesses like

1098
02:02:08,633 --> 02:02:08,633
mckinney hat company. We're going to do a hat party with them. We also recently partnered

1099
02:02:13,000 --> 02:02:13,000
with rancher hat bar, which is a company that just came here to texas and is trying to expand

1100
02:02:18,466 --> 02:02:18,466
their reach. Then, of course, lane boots and all of these people come out to the

1101
02:02:22,733 --> 02:02:22,733
different, smaller events that we have. In addition, we did become sponsors of the texas

1102
02:02:27,800 --> 02:02:27,800
black invitational rodeo that is july 26th, which is the rodeo bus party we're having in the

1103
02:02:32,800 --> 02:02:32,800
morning to take attendees from all over the metroplex to both stores, lane boots and rancher

1104
02:02:38,533 --> 02:02:38,533
hats so they can get their gear and be ready for rooted in rhythm in october. Oh, sorry.

1105
02:02:46,766 --> 02:02:46,766
just to show some of our social media numbers. As you can see, some of the different posts all

1106
02:02:51,300 --> 02:02:51,300
of our artists have been posting. So it's been a very great response to us on all

1107
02:02:55,466 --> 02:02:55,466
different platforms. So this is what our sponsors get. And here are some of our partners. They

1108
02:03:03,433 --> 02:03:03,433
will also be participating in some of the line dance classes and the one next month. If any

1109
02:03:08,466 --> 02:03:08,466
of you can come out to, we will actually have who is considered the king of line dance there,

1110
02:03:13,100 --> 02:03:13,100
cupid who created the cupid shuffle? If any of y'all are familiar with that. So these are

1111
02:03:18,300 --> 02:03:18,300
just our sponsorship tiers. And as far as the budget goes, this is our overall promotion budget,

1112
02:03:24,033 --> 02:03:24,033
which we've already spent about $11,000 marketing and we've sold 62% of the tickets. Yeah, that's

1113
02:03:32,666 --> 02:03:32,666
62% of the tickets are already sold and those are early bird tickets. So we expect to sell

1114
02:03:38,133 --> 02:03:38,133
out completely of this. And we are also partnering with the sbg hospitality group to help us

1115
02:03:44,500 --> 02:03:44,500
with the marketing in the mckinney area, because we do want to get a few more people

1116
02:03:49,900 --> 02:03:49,900
from mckinney to come out and not just have outside guests. And so you can see the breakdown

1117
02:03:55,433 --> 02:03:55,433
of what we've some of this is what we've already spent and what we plan to continue to

1118
02:03:59,566 --> 02:03:59,566
spend. We want to put more into social media since it has been so successful and also in radio.

1119
02:04:08,200 --> 02:04:08,200
and that's it. We stand for. Any questions. Looks like a lot of fun. A lot of fun. Looks fun.

1120
02:04:17,900 --> 02:04:17,900
and I've seen the line dancing events that you do because our office is right there in

1121
02:04:24,066 --> 02:04:24,066
district 121. It looks like everybody has a great time. Yes, yes, yes. It's been really fun

1122
02:04:29,700 --> 02:04:29,700
on the ground. It's the it's the hype boots on the ground. Any additional comments or questions

1123
02:04:35,300 --> 02:04:35,300
everyone I'm adrian carson okay. No additional comments or questions okay. Thank you so

1124
02:04:39,966 --> 02:04:39,966
much. Thank you. I am going to just we're going to move public comments and board comments to

1125
02:04:45,633 --> 02:04:45,633
after executive session for the sake of time. So at this time we will now go into. Madam chair,

1126
02:04:51,300 --> 02:04:51,300
can I just ask one quick question? Sure of cindy, I just to wrap up all of these

1127
02:04:59,766 --> 02:04:59,766
promotional grants. I did some math, which I'm bad at, but I came to $100,795 in total

1128
02:05:09,833 --> 02:05:09,833
requests for promotional grants. Can you remind us what our budget is, what cycle we're in,

1129
02:05:16,633 --> 02:05:16,633
and how much of the budget we have remaining? Yeah, we this is the second and final cycle for

1130
02:05:22,066 --> 02:05:22,066
this year. We had budgeted for the year two 5025 for each cycle, and then we had 69,000 in

1131
02:05:30,066 --> 02:05:30,066
carryover from the previous year unspent. So after the first round of grants awarded, that

1132
02:05:37,933 --> 02:05:37,933
leaves us currently with 174, we have $174,000 remaining in the budget and $100,000 in requests.

1133
02:05:47,233 --> 02:05:47,233
okay. Thank you. Thank you for that question. Again. Thank you to all the applicants for our

1134
02:05:55,233 --> 02:05:55,233
promotional grant. Subcommittee will meet and discuss these formula, formulate

1135
02:06:00,533 --> 02:06:00,533
recommendations, and the board will vote on this in our july meeting. At this time, we will

1136
02:06:05,600 --> 02:06:05,600
now recess for executive session in accordance of the texas government code. Items,

1137
02:06:11,000 --> 02:06:11,000
including economic development matters that may be discussed include project hemisphere.

1138
02:06:15,700 --> 02:06:15,700
venue. Notes. Live projects 2020 dash oh nine tubbs brewery entertainment destination

1139
02:06:21,733 --> 02:06:21,733
project 1704 craig ranch resort hotel. Project 2415 sanchez charities neighborhood. There

1140
02:06:29,800 --> 02:06:29,800
will be no action after executive session. It is

1141
02:06:40,747 --> 02:06:40,747
good, good. Okay. Ready? I will now reconvene the meeting of mckinney community development

1142
02:06:48,047 --> 02:06:48,047
board. The time is 1116. Can y'all just reserve your comments and stuff to the next meeting?

1143
02:06:55,914 --> 02:06:55,914
yes we can. Okay. Very good. I will entertain a motion to adjourn. So moved. Moved by

1144
02:07:01,680 --> 02:07:01,680
david. I. Second. Second by aj. Was that you? Yes. Okay. Did you have something to share with the

1145
02:07:12,580 --> 02:07:12,580
board? I just want to tell you. Thank you for all your work. Okay. Motion passes. Meeting

1146
02:07:21,080 --> 02:07:21,080
adjourned. It is