1 00:00:03,970 --> 00:00:05,050 To order. 2 00:00:06,850 --> 00:00:09,890 Right, so do we have a quorum still? 3 00:00:10,670 --> 00:00:11,750 We do OK. 4 00:00:11,910 --> 00:00:12,790 Craig, can you hear me? 5 00:00:14,530 --> 00:00:15,920 All right. Thank you for being here. 6 00:00:23,690 --> 00:00:27,000 All right, first item on the agenda is the. 7 00:00:27,270 --> 00:00:28,230 All to the public. 8 00:00:28,350 --> 00:00:30,430 We have any no one. 9 00:00:33,530 --> 00:00:34,210 I mean not. 10 00:00:36,210 --> 00:00:41,040 All right. Next item on the agenda consideration action to approve the minutes. 11 00:00:42,550 --> 00:00:45,070 By eighth, has everyone had an opportunity to? 12 00:00:45,310 --> 00:00:45,910 Those uh. 13 00:00:46,510 --> 00:00:46,920 Yes. 14 00:00:48,010 --> 00:00:48,690 So moved. 15 00:00:49,630 --> 00:00:50,150 2nd. 16 00:00:50,950 --> 00:00:51,790 All in favor. 17 00:00:52,310 --> 00:00:52,630 Hi. 18 00:00:55,510 --> 00:00:56,310 Thank you everyone. 19 00:00:58,700 --> 00:01:03,280 All right. Next item is presentation review of the tourism marketing campaigns. 20 00:01:05,640 --> 00:01:06,800 I will turn this over. 21 00:01:07,310 --> 00:01:09,000 Oh, thank you. 22 00:01:09,310 --> 00:01:10,550 Thank you, Mr. Chair. John. 23 00:01:11,110 --> 00:01:14,750 Community Services director, I think everybody can hear me OK with the mic. 24 00:01:15,190 --> 00:01:16,470 Yes, excellent. 25 00:01:17,150 --> 00:01:20,710 So I wanted to set the table a little bit here. 26 00:01:21,830 --> 00:01:22,550 First of all. 27 00:01:22,790 --> 00:01:24,710 You have the A-Team up there. 28 00:01:24,790 --> 00:01:26,790 But you have the B team here in me. 29 00:01:27,230 --> 00:01:29,510 Nick from Wasatch was supposed to. 30 00:01:30,030 --> 00:01:32,320 Be with us and something came up for him so. 31 00:01:32,950 --> 00:01:36,230 I will be presenting the campaign and I'll do my darndest to answer. 32 00:01:36,390 --> 00:01:39,680 Questions if you don't get too technical on some of these things, but. 33 00:01:40,150 --> 00:01:42,550 I will walk through and what we're going to do today. 34 00:01:42,630 --> 00:01:46,160 Is review the results of the 2526 campaign? 35 00:01:46,350 --> 00:01:47,310 The first year. 36 00:01:47,790 --> 00:01:52,110 And we're going to look ahead a little bit to the FY20 627, the second year. 37 00:01:52,190 --> 00:01:54,030 Which is going to be starting very soon. 38 00:01:54,630 --> 00:01:57,400 So we will start out with results. 39 00:01:57,750 --> 00:01:58,310 From umm. 40 00:01:58,390 --> 00:02:01,120 2526 campaign and look at that. 41 00:02:01,980 --> 00:02:04,960 So some key indicators and just. 42 00:02:05,150 --> 00:02:07,030 For your reference point, we have. 43 00:02:07,270 --> 00:02:08,150 Shared this with Glenn. 44 00:02:08,270 --> 00:02:11,880 Council and in the community as well, so. 45 00:02:12,350 --> 00:02:17,030 I'm just reviewing some of these statistics with you, so as a result of the campaign. 46 00:02:17,750 --> 00:02:19,830 That we did last year, and keep in mind there were. 47 00:02:20,150 --> 00:02:21,750 There were two campaigns. 48 00:02:22,310 --> 00:02:26,910 Right. There was one that utilizes the Prop 302 funds where we are promoting. 49 00:02:27,390 --> 00:02:29,390 To outside. 50 00:02:29,870 --> 00:02:30,960 Of the area. 51 00:02:31,350 --> 00:02:35,550 And then council was so impressed with what was planned for that campaign. 52 00:02:36,030 --> 00:02:38,240 I think with a little bit of urging from this committee. 53 00:02:38,670 --> 00:02:43,470 Decided that let's spend some of our own dollars and do what we call the supplemental campaign. 54 00:02:43,870 --> 00:02:45,870 These are the combined results. 55 00:02:46,230 --> 00:02:47,590 Of those two campaigns. 56 00:02:48,070 --> 00:02:50,910 Inside of Maricopa County for the supplemental. 57 00:02:50,990 --> 00:02:52,720 And then outside of the area. 58 00:02:53,030 --> 00:02:53,710 For the. 59 00:02:54,270 --> 00:02:55,870 For the Prop 302 so. 60 00:02:56,510 --> 00:02:58,470 Great numbers here to review with you. 61 00:02:59,310 --> 00:03:00,750 Total impressions. 62 00:03:01,750 --> 00:03:04,480 The times that Wickenburg was actually seen by somebody. 63 00:03:04,910 --> 00:03:06,590 On a phone or on a screen? 64 00:03:06,950 --> 00:03:08,680 5.12 million. 65 00:03:09,070 --> 00:03:10,030 Impressions. Umm. 66 00:03:11,480 --> 00:03:13,840 Those impressions resulted. 67 00:03:13,990 --> 00:03:17,800 In 70,143 website visits. 68 00:03:18,310 --> 00:03:23,800 So people said, hmm, that looks interesting. I'll take a look here. We'll start clicking and seeing what we can learn more about. 69 00:03:24,910 --> 00:03:27,630 Of those total of those 70,000. 70 00:03:28,150 --> 00:03:31,670 38,256 actually clicked on. 71 00:03:31,950 --> 00:03:33,440 The ad that we had. 72 00:03:33,910 --> 00:03:35,840 Available for them to look at. 73 00:03:36,630 --> 00:03:39,600 So with the technology that we have today. 74 00:03:39,830 --> 00:03:42,120 And Peter and I were talking about this before the meeting. 75 00:03:42,670 --> 00:03:46,310 It's remarkable in this day and age for those of us who have been in marketing. 76 00:03:46,430 --> 00:03:48,470 And just alive for the last, you know. 77 00:03:48,550 --> 00:03:49,230 Many years. 78 00:03:49,630 --> 00:03:52,910 Now we can tell you of those people of those. 79 00:03:52,990 --> 00:03:56,480 5.1 million people. How many actually came in and stepped foot in Wickenburg? 80 00:03:56,910 --> 00:03:58,240 You can thank your phone for that. 81 00:03:58,510 --> 00:03:59,310 That's what's. 82 00:03:59,390 --> 00:04:00,310 That's what's helping. 83 00:04:00,510 --> 00:04:01,310 Bring it. Uh, uh. 84 00:04:01,510 --> 00:04:02,710 Bring the information to us. 85 00:04:02,830 --> 00:04:06,270 The 2438 plus is what we call attributed. 86 00:04:06,630 --> 00:04:07,350 Visits. 87 00:04:07,670 --> 00:04:08,950 From this campaign that's. 88 00:04:09,070 --> 00:04:12,190 That's a real number. That's a good solid number for this town. 89 00:04:12,750 --> 00:04:13,950 I call it moving the needle. 90 00:04:14,350 --> 00:04:19,110 So a couple of other looks if you can actually see the trend line of the campaign. 91 00:04:20,270 --> 00:04:22,950 For the monthly website visits. 92 00:04:23,470 --> 00:04:24,910 You can see. 93 00:04:25,910 --> 00:04:27,070 Kind of the peak. 94 00:04:28,070 --> 00:04:32,630 I think that's by month, but I think that's like January, February timeframe. 95 00:04:33,070 --> 00:04:35,870 When things really hit with the campaign, you can see. 96 00:04:36,030 --> 00:04:38,600 The website visits attributed to the campaign. 97 00:04:38,750 --> 00:04:40,870 So how we compare to industry averages, so? 98 00:04:40,910 --> 00:04:42,680 These numbers are great, but what do they mean? 99 00:04:43,350 --> 00:04:48,190 Google searches as a result of this campaign. Ours was 21.26%. 100 00:04:48,550 --> 00:04:50,470 Industry standards 7%. 101 00:04:50,830 --> 00:04:52,590 So that's a very good metric. 102 00:04:52,750 --> 00:04:54,270 We really outperformed. 103 00:04:54,750 --> 00:04:56,550 Meta cost per click so. 104 00:04:56,630 --> 00:04:57,550 Per click. 105 00:04:57,950 --> 00:05:01,030 Each time someone's actually looking at Wickenburg, how much did that cost us? 106 00:05:01,150 --> 00:05:02,870 Ours was about $0.22. 107 00:05:03,190 --> 00:05:06,560 Industry standards about $0.63, so we got a very good deal. 108 00:05:07,270 --> 00:05:08,360 On that campaign. 109 00:05:08,590 --> 00:05:09,590 Google search. 110 00:05:10,150 --> 00:05:15,000 From as a result of the campaign was cost per search was 0.51. 111 00:05:15,230 --> 00:05:15,990 Half a cent. 112 00:05:16,150 --> 00:05:16,950 Industry average. 113 00:05:17,510 --> 00:05:19,120 Or actually $0.51. 114 00:05:19,270 --> 00:05:21,230 Industry average was a dollar and 34. 115 00:05:21,830 --> 00:05:24,190 So again, very high performing campaign. 116 00:05:24,870 --> 00:05:26,590 And then Ctr. is click through. 117 00:05:27,310 --> 00:05:28,750 Rate for Arizona. 118 00:05:29,150 --> 00:05:30,710 On Meta which is Facebook. 119 00:05:31,070 --> 00:05:33,200 Ours was 4.94%. 120 00:05:33,310 --> 00:05:33,990 Industry is. 121 00:05:34,070 --> 00:05:35,030 .9%. 122 00:05:35,270 --> 00:05:36,390 So really. 123 00:05:37,070 --> 00:05:41,440 Really great statistics for this campaign. Before you go to that Mister Fine, I think it's important to point out. 124 00:05:41,590 --> 00:05:43,190 That really. 125 00:05:44,150 --> 00:05:48,350 Wasatch contract didn't really begin until September, October time frame, right? 126 00:05:48,710 --> 00:05:49,750 And. 127 00:05:50,590 --> 00:05:53,590 The monies, the extra monies to use in. 128 00:05:53,990 --> 00:05:55,830 Down with 5 million people. 129 00:05:55,950 --> 00:05:58,470 That really didn't kick off until January, right? Yeah. 130 00:05:58,550 --> 00:06:02,130 That's where you see those peaks. You know, the way this built from October, November, December, as contrasted with where it went 131 00:06:02,130 --> 00:06:05,710 in January. Yeah. 132 00:06:06,510 --> 00:06:12,190 You know, we've got a head start this year and I think that's, you know, important to point out to everybody. 133 00:06:12,750 --> 00:06:16,720 Yeah. With the dollars in place, we're going to be able to start this campaign earlier. That's a really good point. Thank you. 134 00:06:17,510 --> 00:06:18,390 Another question. 135 00:06:18,670 --> 00:06:22,070 When you talk about 70,000 website visits. 136 00:06:22,430 --> 00:06:23,710 Are are those? 137 00:06:24,230 --> 00:06:29,390 What kind of websites are they? Are those the town website or anything related to Wickenburg that may come up? 138 00:06:29,510 --> 00:06:35,040 Yeah. So that's a good question. I'm going to say that that is all websites. 139 00:06:35,150 --> 00:06:37,990 Like any type of a search engine or anything like that. 140 00:06:38,390 --> 00:06:39,190 It's not just. 141 00:06:39,270 --> 00:06:41,230 The Wickenburg Way website. 142 00:06:41,430 --> 00:06:43,400 This is all website searches. 143 00:06:44,150 --> 00:06:47,630 And important on that is the Out Wickenburg Way website and. 144 00:06:48,230 --> 00:06:52,390 We were advertising go to it for the event information, but that didn't start until May. 145 00:06:52,830 --> 00:06:54,070 This may Yep. 146 00:06:54,190 --> 00:06:56,800 So you know this was generated. 147 00:06:57,230 --> 00:07:02,230 A lot out of yeah. And and Steve, I know you were intimately part of that, so I appreciate your background. 148 00:07:02,390 --> 00:07:04,350 The 38,000 that you see there. 149 00:07:04,550 --> 00:07:06,110 Those are ad clicks, so. 150 00:07:06,230 --> 00:07:07,950 That they clicked on the ad. 151 00:07:08,150 --> 00:07:09,040 When they did that. 152 00:07:09,150 --> 00:07:14,350 The ad would take them to the Wickenburg Way website, so that's the number that took us to the website if that makes sense. 153 00:07:16,390 --> 00:07:18,070 Great comments and questions. 154 00:07:18,790 --> 00:07:24,310 So this is just a budget comparison slide for the FY20 6 versus FY20 7? 155 00:07:25,110 --> 00:07:27,240 Not a lot of difference in the total amount. 156 00:07:27,830 --> 00:07:31,510 That we're spending the same amount was approved for each of the campaigns. 157 00:07:32,230 --> 00:07:33,040 But I think. 158 00:07:33,150 --> 00:07:35,760 This you know you can get in some real details here, but. 159 00:07:35,830 --> 00:07:40,910 Really what we're looking at is the different channels or different ways that we're going to where we're going to spend the money. 160 00:07:40,990 --> 00:07:43,320 Instead of the total amount that we're going to spend the money. 161 00:07:43,710 --> 00:07:48,470 So the on the left side is what was approved for FY25 26. 162 00:07:48,710 --> 00:07:50,990 On the right side, kind of under the orange umbrella. 163 00:07:51,430 --> 00:07:55,870 Is what we're doing for FY20, 6 and 27 and what's notable there? 164 00:07:56,070 --> 00:08:00,200 Is we're spending dollars in additional places, we're spreading the dollars out a little bit. 165 00:08:00,510 --> 00:08:03,910 So if you look under the in the blue column, second run from the right. 166 00:08:04,590 --> 00:08:09,110 You know we are spending the dollars in connected TV. This time we did not. 167 00:08:09,230 --> 00:08:12,670 Do that in the first part of the campaign last year. 168 00:08:13,030 --> 00:08:14,870 Geofence display where? 169 00:08:15,030 --> 00:08:17,920 You step into a certain area and something comes up on your phone. 170 00:08:18,310 --> 00:08:24,030 And then they are also reserving about $1400 for Flex. It's always good when you're a media planner. 171 00:08:24,310 --> 00:08:27,910 They have a few dollars if something's really working toward in the middle of the campaign. 172 00:08:28,070 --> 00:08:30,350 You got a few dollars to kind of add it there, so. 173 00:08:30,430 --> 00:08:31,710 More flexibility. 174 00:08:31,790 --> 00:08:34,520 We're going to be seen in more places for this campaign. 175 00:08:34,950 --> 00:08:36,230 Than we were last year. 176 00:08:38,080 --> 00:08:40,560 But again, the totals are the same under the blue column. 177 00:08:40,950 --> 00:08:42,670 That is the Prop 302. 178 00:08:42,710 --> 00:08:44,880 And under the orange column that is our supplemental fund. 179 00:08:45,710 --> 00:08:46,630 Any questions there? 180 00:08:47,960 --> 00:08:49,120 Guys loving all the numbers. 181 00:08:49,270 --> 00:08:49,830 Yeah, umm. 182 00:08:51,310 --> 00:08:52,520 You made this point. 183 00:08:53,030 --> 00:08:55,070 One of the meetings I recently that. 184 00:08:56,070 --> 00:08:57,560 You can usually use the. 185 00:08:57,950 --> 00:08:59,480 Ads that have been produced. 186 00:08:59,790 --> 00:09:01,390 For two years. Yes, Sir. 187 00:09:01,750 --> 00:09:02,510 So we're kind of. 188 00:09:02,790 --> 00:09:05,510 Lucky in that respect, that all the monies. 189 00:09:05,590 --> 00:09:06,350 This year. 190 00:09:06,830 --> 00:09:08,350 Can be focused on. 191 00:09:08,870 --> 00:09:13,630 Targeting people rather than production of absolutely. That's why you're seeing how we're able to spread that money into more 192 00:09:13,630 --> 00:09:18,390 places. Great points, Steve. You know, that is the beauty of continuing with the same. 193 00:09:18,750 --> 00:09:21,520 Campaign creative, You always want to tweak it and refine it a little bit. 194 00:09:21,750 --> 00:09:26,990 But the heavy lift in spending was on creative last year. Now we've got those dollars available. 195 00:09:27,150 --> 00:09:29,720 Actually do advertising with it. So great point. Thank you. 196 00:09:30,670 --> 00:09:33,440 So for the 2526 campaign. 197 00:09:33,710 --> 00:09:34,710 Again, uh uh. 198 00:09:34,790 --> 00:09:35,550 This is uh. 199 00:09:35,790 --> 00:09:40,800 What we already knew same amounts can be spent this year on the Prop 3 or 2 of $35,000. 200 00:09:41,350 --> 00:09:44,230 That's from the the state tourism fund. 201 00:09:44,630 --> 00:09:48,710 So we're working with Arizona Office of Tourism on that again this year. 202 00:09:48,950 --> 00:09:52,110 So you know, this campaign is going to be, again, broad awareness. 203 00:09:52,190 --> 00:09:54,070 In what we call Dr. market campaign. 204 00:09:54,230 --> 00:09:56,310 Targeting Arizona and key out-of-state. 205 00:09:56,750 --> 00:10:00,830 Flying Drive markets California, Utah, Nevada, Colorado, New Mexico. 206 00:10:01,790 --> 00:10:02,470 I think that. 207 00:10:02,750 --> 00:10:07,070 I'm pretty sure that Nick would tell you that we've added a few states that list. 208 00:10:07,270 --> 00:10:09,710 I'm not sure. We were in Colorado last year. 209 00:10:09,830 --> 00:10:12,390 In New Mexico, but again, depending on how they. 210 00:10:12,590 --> 00:10:17,550 Formed let's we're going to add those in and try to grab some of that so we're expanding our. 211 00:10:17,790 --> 00:10:19,830 Our market message a little bit here. 212 00:10:20,070 --> 00:10:24,470 So the supplemental campaign, which is by nature designed to. 213 00:10:24,910 --> 00:10:26,110 Hit the Phoenix Metro. 214 00:10:26,710 --> 00:10:32,030 We are using the towns funds, not the Prop 302 funds to do this. Also targeted campaign. 215 00:10:32,230 --> 00:10:34,390 Concentrating in Phoenix Metro Drive market. 216 00:10:34,790 --> 00:10:37,990 Surprise, Peoria, Mesa, Scottsdale, Glendale, Goodyear, Buckeye. 217 00:10:38,630 --> 00:10:44,000 This fills the gap that's created by Prop 302 because we weren't able to use the Prop 302 funds in this market. 218 00:10:44,230 --> 00:10:48,080 So this also is going to include some discussion. We'll talk about it later. 219 00:10:48,830 --> 00:10:51,390 About the Vulture Mountain Recreation Area as well. 220 00:10:52,780 --> 00:10:56,360 If we go to the bottom of those two slides, you'll see the channels that we're going to do for the. 221 00:10:56,670 --> 00:10:58,710 Prop 302 campaign Google search. 222 00:10:58,910 --> 00:11:00,270 Meta, which is Facebook. 223 00:11:00,630 --> 00:11:03,190 What we call programmatic to play display. 224 00:11:03,870 --> 00:11:05,630 Cable TV and geofence. 225 00:11:06,110 --> 00:11:08,760 And then for the supplemental campaign? 226 00:11:09,110 --> 00:11:10,350 Facebook in the Phoenix. 227 00:11:10,430 --> 00:11:15,360 Area, you can really target those in the location where they go. So that's going to be very targeted. 228 00:11:15,550 --> 00:11:17,430 In Google search and display retargeting. 229 00:11:17,790 --> 00:11:19,710 And some cable TV as well. Yes Sir. 230 00:11:19,790 --> 00:11:21,470 Question when you and Nick? 231 00:11:22,030 --> 00:11:26,230 Chatted because we're the number one roping capital of the United States. 232 00:11:26,630 --> 00:11:28,510 Has any discussion occurred about? 233 00:11:28,990 --> 00:11:33,150 Cowboy Channel or any of the TV networks that the rodeos or. 234 00:11:33,350 --> 00:11:37,355 Or displayed on all the time. Yeah, that's a good, that's a good conversation. So when you, when you talk about CTV, that's a 235 00:11:37,355 --> 00:11:41,360 broad network and it gets dispersed when you buy a package. 236 00:11:41,790 --> 00:11:43,350 With the cable provider. 237 00:11:43,430 --> 00:11:46,720 They give you a package of different channels to look at. 238 00:11:47,150 --> 00:11:50,710 I don't think we specifically targeted Cowboy Channel, but it may show up. Good point though. 239 00:11:51,150 --> 00:11:51,750 Something worth? 240 00:11:51,990 --> 00:11:53,270 Or if we're not already doing. 241 00:11:53,630 --> 00:11:54,110 You bet. 242 00:11:56,990 --> 00:11:58,670 So strategy and statistics. 243 00:11:59,390 --> 00:12:06,480 Between for 26 to 27, again, we kind of saw this on the the very first slide of kind of where we're going to be. 244 00:12:06,670 --> 00:12:09,840 But this kind of breaks it down about where we're spending our money. 245 00:12:10,230 --> 00:12:11,230 Very productive. 246 00:12:11,510 --> 00:12:13,400 It's still the go to for people. 247 00:12:13,550 --> 00:12:14,670 So in Arizona. 248 00:12:15,150 --> 00:12:16,550 Branded things to do. 249 00:12:16,830 --> 00:12:17,750 Keywords. Uh. 250 00:12:18,430 --> 00:12:22,350 That we're going to be using in state spend is capped at 20%. 251 00:12:22,430 --> 00:12:23,790 Because of Prop 302. 252 00:12:24,470 --> 00:12:31,150 So we will use the remaining 80% out of state, Las Vegas, LA, Denver, Salt Lake. So we will be using some of the Prop 302 funds. 253 00:12:31,670 --> 00:12:32,750 In state. 254 00:12:33,510 --> 00:12:34,360 20%. 255 00:12:34,430 --> 00:12:35,960 Which is what we're legally allowed to do. 256 00:12:36,110 --> 00:12:38,480 But then the 80% will go outside into. 257 00:12:39,030 --> 00:12:40,230 Vegas, Denver, LA. 258 00:12:40,790 --> 00:12:41,670 Salt Lake City. 259 00:12:42,570 --> 00:12:47,000 So and then Facebook and Instagram, that's going to be 28% of our budget. 260 00:12:47,390 --> 00:12:51,710 Dynamic creative campaign 80% targeted out-of-state, 20% in state. 261 00:12:52,070 --> 00:12:55,190 Open County. So we are using those Prop 302 funds to the extent that we. 262 00:12:56,040 --> 00:12:57,480 I luckily, which I think is. 263 00:12:58,190 --> 00:13:00,030 Programmatic display retargeting. 264 00:13:01,070 --> 00:13:02,800 That's going to be 18%. 265 00:13:03,350 --> 00:13:06,200 Connected TV or cable TV 14%. 266 00:13:06,430 --> 00:13:07,790 Geofence display. 267 00:13:08,310 --> 00:13:11,310 6% and then the piece keeping that reserve. 268 00:13:11,830 --> 00:13:12,750 For flexibility. 269 00:13:12,990 --> 00:13:15,190 And then moving over to the supplemental campaign. 270 00:13:15,830 --> 00:13:21,830 We've got similar, but you you can see how the strategy is a little bit different for the Phoenix metro. 271 00:13:22,190 --> 00:13:24,630 So Facebook is 33% here. 272 00:13:25,310 --> 00:13:27,230 Connected TV is 32%. 273 00:13:27,470 --> 00:13:29,870 You know, connected TV gives us the video. 274 00:13:30,310 --> 00:13:32,550 So that's where we can really show ourselves. 275 00:13:32,630 --> 00:13:35,790 Photos are great, but video really tells a story so. 276 00:13:35,870 --> 00:13:39,520 Really boosting that up, having 30% of that expenditure. 277 00:13:39,670 --> 00:13:41,600 Is going to be, I think, very helpful. 278 00:13:41,710 --> 00:13:43,630 Programmatic display in retargeting. 279 00:13:43,790 --> 00:13:45,670 The 17% Google search. 280 00:13:46,110 --> 00:13:49,400 Is dropping to 12% for the Arizona in state market. 281 00:13:49,510 --> 00:13:52,840 Most people in Phoenix Metro know about Wickenburg. They may be doing less searching. 282 00:13:52,870 --> 00:13:55,230 We may need to remind them that we're here, so that's why the. 283 00:13:56,790 --> 00:14:00,030 Oh yeah, look at that beautiful image of Wickenburg. I got to get out there so. 284 00:14:00,110 --> 00:14:02,350 It's just a different strategy and how they look at it. 285 00:14:02,470 --> 00:14:03,070 Yes, Sir. 286 00:14:03,430 --> 00:14:04,350 Not to nitpick. 287 00:14:04,750 --> 00:14:06,430 But just for clarification, Sir. 288 00:14:07,190 --> 00:14:10,070 This Prop 302 issue with the 20%. 289 00:14:10,910 --> 00:14:13,480 Here's how I understand it. I understand the 20%. 290 00:14:13,950 --> 00:14:17,030 Asked to be used in Maricopa County. 291 00:14:17,470 --> 00:14:20,030 The balance of those funds can be used. 292 00:14:20,110 --> 00:14:24,270 Outside of Maricopa County, they're in state, out of Maricopa, OR? 293 00:14:24,390 --> 00:14:26,310 Gotcha in other states so. 294 00:14:26,870 --> 00:14:29,950 That therein was the argument originally of. 295 00:14:30,150 --> 00:14:33,430 Right. You know you're going to do so much with 5 million people with. 296 00:14:33,590 --> 00:14:38,270 $7000 exactly and and so and you know, it's supplemental. 297 00:14:38,390 --> 00:14:39,390 Yeah, so. 298 00:14:39,470 --> 00:14:42,950 Just for thank you. I appreciate that. Yes, I'm still getting. 299 00:14:43,150 --> 00:14:44,470 Caught up with everything but. 300 00:14:44,590 --> 00:14:47,390 I think yeah, having the supplemental makes a big difference. 301 00:14:47,710 --> 00:14:49,110 And really gives us a broad reach. 302 00:14:50,900 --> 00:14:55,640 So I want to talk a little bit about Nick and I have talked a lot about this. I know he's had input. 303 00:14:55,910 --> 00:14:57,240 From some of you but. 304 00:14:57,390 --> 00:15:01,280 You know, we all are kind of expecting this opportunity. 305 00:15:01,550 --> 00:15:03,150 With the new recreation area. 306 00:15:03,830 --> 00:15:08,270 You know, with the UTV trail system up there and I guess what I'm understanding is a luxury RV. 307 00:15:09,110 --> 00:15:10,070 Facility umm. 308 00:15:10,270 --> 00:15:11,950 Top rate is really going to be a. 309 00:15:13,390 --> 00:15:14,590 Umm, you know, an attraction. 310 00:15:14,990 --> 00:15:18,710 So, you know, the question Nick and I have had is how can we, how can the town engage with that? How can the town benefit from 311 00:15:18,710 --> 00:15:22,430 that because it's outside of town? 312 00:15:22,950 --> 00:15:26,110 Right. But how do we do that? How do we make sure the people there? 313 00:15:27,310 --> 00:15:29,230 That we're here as an option. 314 00:15:29,510 --> 00:15:33,390 You know, for a day visit. And what does that look like? So. 315 00:15:33,550 --> 00:15:35,440 Nick really did a lot of work on this. 316 00:15:35,670 --> 00:15:41,590 So if we look at the opportunity is yeah, UTV, OHP recreation is one of the fastest growing outdoor categories in the Southwest. 317 00:15:42,150 --> 00:15:45,080 RV travels at an all time high 11.2 million. 318 00:15:45,310 --> 00:15:47,030 Households own RV's nationally. 319 00:15:47,310 --> 00:15:52,440 Phoenix Metro is one of the highest concentrations of UTV and RV owners in the US. Not surprising. 320 00:15:53,150 --> 00:15:55,950 Dedicated trail system NRV part creates. 321 00:15:56,110 --> 00:15:58,120 Multi night stays, not just day trips. 322 00:15:58,350 --> 00:16:00,190 And then first mover advantage. 323 00:16:00,670 --> 00:16:05,760 So we want to get ahead of this, right? We want to be the first in the door saying hi, we're here. 324 00:16:06,030 --> 00:16:08,550 We want to participate and get the information out there. 325 00:16:08,670 --> 00:16:13,510 So I think we are, we have that opportunity and that's what he's talking about the first mover. 326 00:16:13,670 --> 00:16:14,390 Advantage. Umm. 327 00:16:15,350 --> 00:16:16,710 To kind of get Wickenburg. 328 00:16:17,810 --> 00:16:19,010 So yes, Sir. 329 00:16:19,310 --> 00:16:21,790 You know, I drive by that area all the time and. 330 00:16:22,390 --> 00:16:23,040 Progress. 331 00:16:23,230 --> 00:16:23,790 Yeah, umm. 332 00:16:23,950 --> 00:16:25,590 I'm blown away by. 333 00:16:26,030 --> 00:16:27,230 What it is today? 334 00:16:28,250 --> 00:16:31,120 But you know, thinking about how do we? 335 00:16:31,790 --> 00:16:33,030 Capitalize on this. 336 00:16:33,850 --> 00:16:35,560 I keep thinking, I was just thinking that. 337 00:16:36,070 --> 00:16:38,230 You know, how do we draw people? 338 00:16:38,470 --> 00:16:40,070 Through town. Do it. 339 00:16:40,630 --> 00:16:44,910 As opposed to coming up Vulture Mine Rd. Fair enough and completely bypassed. 340 00:16:45,070 --> 00:16:46,750 Down. Mm-hmm. Because. 341 00:16:46,830 --> 00:16:48,790 A lot of people will just go I-10 and straight. 342 00:16:49,190 --> 00:16:51,070 Yeah. No, it's a fairpoint. 343 00:16:51,390 --> 00:16:55,400 I think what we see from the advertising marketing standpoint is the opportunity to. 344 00:16:55,950 --> 00:16:57,150 Get them while they're there. 345 00:16:57,230 --> 00:16:59,350 And say, come to see us while you're here. 346 00:16:59,950 --> 00:17:02,800 There may be some ways to do that in the future, but. 347 00:17:03,830 --> 00:17:05,920 But what we see the opportunity is. 348 00:17:06,030 --> 00:17:09,280 To make sure the folks that are there know that Wickenburg is an option for them because. 349 00:17:09,350 --> 00:17:10,270 For the day. 350 00:17:10,510 --> 00:17:12,760 Or even overnight if they want something different. 351 00:17:12,990 --> 00:17:15,470 But that's, you know, having awareness. 352 00:17:15,630 --> 00:17:18,910 Among the people that are visiting this facility of Wickenburg. 353 00:17:18,990 --> 00:17:20,950 And give them the chance to drive down. 354 00:17:21,350 --> 00:17:25,950 And participate so you can see the audiences, the UTV, OHP enthusiasts, RV travelers, outdoor adventure seekers, Phoenix Weekend 355 00:17:25,950 --> 00:17:30,550 Getaway Market. 356 00:17:31,150 --> 00:17:35,270 Campaign tactics pre opening. So this is one of the things Nick and I talked about is. 357 00:17:36,110 --> 00:17:39,950 Umm, you know, once we know when this is going to be opening up. 358 00:17:40,150 --> 00:17:40,830 We start. 359 00:17:41,190 --> 00:17:41,870 Promoting. 360 00:17:41,990 --> 00:17:44,640 You know Wickenburg as a destination? 361 00:17:44,870 --> 00:17:47,030 To that audience that we know will be using it. 362 00:17:47,190 --> 00:17:49,990 And then, you know, getting involved. In fact, I have a meeting set up. 363 00:17:50,390 --> 00:17:53,400 With one of the one of the directors with the county. 364 00:17:53,790 --> 00:17:56,200 About this coming up in a couple weeks so. 365 00:17:56,310 --> 00:17:58,270 How do we get involved? Is there going to be a grand opening? 366 00:17:58,630 --> 00:18:02,110 You know, is there going to be an event where we can have information available? 367 00:18:02,230 --> 00:18:04,110 And be part of that. So how do we get? 368 00:18:04,310 --> 00:18:05,960 You know, participate in that. 369 00:18:06,110 --> 00:18:07,830 And then of course also online. 370 00:18:08,150 --> 00:18:10,150 As the excitement building. 371 00:18:10,310 --> 00:18:12,910 Towards it and then sustained ongoing awareness. 372 00:18:14,030 --> 00:18:17,510 And then, you know, the other thing we talked about is shoulder season, the offseason. 373 00:18:17,910 --> 00:18:21,430 You know, how do we? What's some activation that we can do? 374 00:18:22,070 --> 00:18:25,190 Ultra Mountains creative weight They're heavily creative or. 375 00:18:25,390 --> 00:18:27,510 They're creative, heavily, October through March. 376 00:18:27,630 --> 00:18:29,390 An RV snowbird traffic peaks. 377 00:18:30,070 --> 00:18:33,550 You know, connected TV spots showcasing trails and scenery. 378 00:18:33,670 --> 00:18:35,470 In the Phoenix DMA, so trying to. 379 00:18:35,670 --> 00:18:37,750 Get people thinking about it even in the. 380 00:18:38,150 --> 00:18:39,910 Wow, miss me? 381 00:18:41,380 --> 00:18:41,940 Mike. 382 00:18:48,540 --> 00:18:52,050 So anyhow, I was just going to mention about these people that are out there. You know, we have a lot of people that do come to 383 00:18:52,050 --> 00:18:55,560 Wickenburg, you know, Sir, for. 384 00:18:55,870 --> 00:18:59,830 Term times here, but there's so many people that keep coming. 385 00:18:59,950 --> 00:19:02,030 And there are, we're already booked in here. 386 00:19:03,640 --> 00:19:08,440 Through Mars, this is a great opportunity to tell them about. 387 00:19:08,950 --> 00:19:10,190 Mine, because let me tell you. 388 00:19:10,670 --> 00:19:13,070 You wanted to really bring a lot of people in here. 389 00:19:14,640 --> 00:19:17,800 People may not realize it, but there's probably 1000 RV's. 390 00:19:18,430 --> 00:19:19,150 Lake Havasu. 391 00:19:19,870 --> 00:19:20,910 Because they've told me. 392 00:19:21,070 --> 00:19:22,350 Have over 200. 393 00:19:22,950 --> 00:19:25,470 October. They're all from Lake Havasu. 394 00:19:25,910 --> 00:19:26,510 And. 395 00:19:26,630 --> 00:19:29,790 They tell me their club actually had like 1500 people. 396 00:19:30,070 --> 00:19:32,070 And so Lake Havasu would be a great. 397 00:19:32,510 --> 00:19:34,510 For you to really market. 398 00:19:37,190 --> 00:19:39,030 Time, but we are like totally. 399 00:19:41,470 --> 00:19:42,710 So and also. 400 00:19:43,270 --> 00:19:47,430 Bigger spaces, so out there and but they still like to come to Wigginberg gal. 401 00:19:47,870 --> 00:19:49,070 May want to go out there. 402 00:19:49,230 --> 00:19:52,910 They too, right? Let me tell you, there's great writing in Wickenburg so. 403 00:19:53,270 --> 00:19:54,110 Advertise the. 404 00:19:55,090 --> 00:19:56,000 Nobody cares. 405 00:19:56,860 --> 00:19:58,780 They drive 15 miles to come back. 406 00:19:59,270 --> 00:20:00,390 Same thing at the. 407 00:20:05,110 --> 00:20:06,950 It's really catching on now. 408 00:20:07,030 --> 00:20:08,630 After but. 409 00:20:09,410 --> 00:20:13,240 Hey, Canvases, That's great. Yeah, Well, I'll talk with Nick about that and see. 410 00:20:13,350 --> 00:20:16,870 Because you can always do use some of the supplemental funding for geofencing and. 411 00:20:16,950 --> 00:20:20,070 Hitting circuit targeted area. So thank you. I think you and Nick needed. 412 00:20:20,550 --> 00:20:22,710 Yeah, I know. She definitely has. 413 00:20:22,830 --> 00:20:25,030 About some very focused information. 414 00:20:25,340 --> 00:20:29,180 From the industry, but that's why you're all are here is to help us with that. So we appreciate that. 415 00:20:29,740 --> 00:20:30,950 Any questions about this? 416 00:20:31,140 --> 00:20:33,260 We're very excited about this opportunity and we are. 417 00:20:33,780 --> 00:20:34,500 Looking forward to. 418 00:20:34,620 --> 00:20:35,620 Taking advantage of that. 419 00:20:35,900 --> 00:20:41,700 Oh, yes, Around do we have any tentative dates yet? I mean, I've seen different timelines. Yeah, I think we're in first quarter. 420 00:20:41,820 --> 00:20:42,700 Of next year. 421 00:20:42,780 --> 00:20:45,020 Is what I'm told I should know more after. 422 00:20:45,060 --> 00:20:46,030 Our meeting with the program. 423 00:20:46,180 --> 00:20:50,460 Manager with the parks but once we know and they will start to pre promote too. 424 00:20:50,660 --> 00:20:51,740 So we'll start to see that. 425 00:20:51,780 --> 00:20:53,260 Nick and I are going to stay on top of. 426 00:20:54,760 --> 00:20:59,680 OK, so that's the campaign as we know it. Now we're going to switch a little bit into. 427 00:21:00,610 --> 00:21:01,090 What if? 428 00:21:01,900 --> 00:21:05,060 Looking at knowing what we've got, the funding that's been set aside. 429 00:21:05,420 --> 00:21:07,700 And then it's going to start working for us next month. 430 00:21:08,420 --> 00:21:11,540 Nick wanted to challenge all of us with a little bit of. 431 00:21:12,140 --> 00:21:16,580 You know what if if additional funds were available, Here are some additional things. 432 00:21:17,180 --> 00:21:19,180 Opportunities that we would have. 433 00:21:19,420 --> 00:21:20,860 Now I just want to be clear. 434 00:21:21,260 --> 00:21:23,220 Any of the funny we're talking about here is not. 435 00:21:23,340 --> 00:21:24,340 In our current budget. 436 00:21:24,700 --> 00:21:26,380 OK, so this is a sort of. 437 00:21:26,740 --> 00:21:30,980 I don't want to say A wish list, but it's something that I want to spur some conversation about. 438 00:21:31,420 --> 00:21:35,180 If we look towards doing more in the future. 439 00:21:35,580 --> 00:21:37,630 What are some? Here are some opportunities. 440 00:21:37,820 --> 00:21:39,540 And and what are some thoughts? 441 00:21:39,900 --> 00:21:40,620 About that. 442 00:21:41,260 --> 00:21:45,620 Nick is great, obviously very creative person and brainstorming some ideas so. 443 00:21:45,740 --> 00:21:47,100 He's got four options. 444 00:21:47,300 --> 00:21:48,380 That we could look at. 445 00:21:49,060 --> 00:21:51,510 But this first one I think is interesting. 446 00:21:51,980 --> 00:21:57,460 So doing an online partnership with a Phoenix station like a media station, TV station? 447 00:21:57,900 --> 00:21:59,420 Sponsored digital contact. 448 00:22:00,780 --> 00:22:02,550 Content with TV stations. 449 00:22:03,140 --> 00:22:08,510 12 News does a lot of this, AZ family does a lot of it, and so does all three of those are very solid. 450 00:22:08,940 --> 00:22:10,580 My work in Prescott we did. 451 00:22:10,980 --> 00:22:13,580 We actually partnered with all three of these at various times. 452 00:22:13,620 --> 00:22:15,980 And what you get out of an agreement like that, it is a paid. 453 00:22:16,380 --> 00:22:17,020 Agreement. Umm. 454 00:22:17,380 --> 00:22:19,900 But you get a lot of extra additional news coverage. 455 00:22:20,140 --> 00:22:21,100 They just throw in. 456 00:22:21,420 --> 00:22:23,260 Because hey, you've got a partnership. 457 00:22:23,420 --> 00:22:25,100 So I'm going to send someone up to your. 458 00:22:25,300 --> 00:22:26,220 Your festival. 459 00:22:26,700 --> 00:22:28,740 To cover it, because we've got this great relationship. 460 00:22:28,900 --> 00:22:32,340 So I like this one only because I'm familiar with it. 461 00:22:32,540 --> 00:22:35,620 And I know that it does work and there's a lot of value added. 462 00:22:36,850 --> 00:22:38,670 And it it does show a partnership. 463 00:22:39,100 --> 00:22:40,380 You know, with with a. 464 00:22:40,540 --> 00:22:41,860 An Arizona based. 465 00:22:42,140 --> 00:22:47,220 Media so these are some of the things that you can do with this pre roll video placements. 466 00:22:47,380 --> 00:22:50,900 They'd even sometimes they'll come out and shoot Roll B, roll for us, for their. 467 00:22:51,300 --> 00:22:53,540 Newscast and then we get that opportunity to use that. 468 00:22:53,900 --> 00:22:56,710 Interview segments. Part of these packages usually include. 469 00:22:57,100 --> 00:22:58,260 Interviewing. 470 00:22:58,660 --> 00:23:00,620 The mayor or someone in town? 471 00:23:00,740 --> 00:23:04,020 At the start of an event to talk about what a great event it is so but. 472 00:23:04,140 --> 00:23:06,790 Those are all things that you put you bake into the campaign. 473 00:23:06,900 --> 00:23:09,340 And again, but they also throw a lot of news coverage itself. 474 00:23:09,700 --> 00:23:11,740 I like this one mainly because I'm familiar with. 475 00:23:12,460 --> 00:23:14,700 But there's also some other great options as well. 476 00:23:15,300 --> 00:23:17,510 So the other one here is digital out of home. 477 00:23:17,740 --> 00:23:18,820 Mass awareness. 478 00:23:18,900 --> 00:23:20,580 So what is DoH? 479 00:23:21,100 --> 00:23:24,940 This type of advertising places Wickenburg across the Phoenix metro area. 480 00:23:25,020 --> 00:23:25,820 In one. 481 00:23:26,340 --> 00:23:29,230 In a large format, digital billboards. 482 00:23:29,420 --> 00:23:32,260 So this is, you know, this is billboards, this is highway. 483 00:23:32,620 --> 00:23:33,820 Drive by billboards. 484 00:23:34,300 --> 00:23:37,220 It's an old school concept. Billboards have been around forever. 485 00:23:37,300 --> 00:23:40,420 But what you've got now is the ability to share a billboard. 486 00:23:40,700 --> 00:23:42,420 Because of the digital nature of it. 487 00:23:42,500 --> 00:23:43,950 We're not paying for the whole thing. 488 00:23:44,380 --> 00:23:45,700 We're paying for our third. 489 00:23:45,900 --> 00:23:46,540 Quarter of it. 490 00:23:46,820 --> 00:23:48,140 So it's it's price. 491 00:23:48,420 --> 00:23:52,420 Effective A&B. You can do some pretty cool content, you can do some short video. 492 00:23:52,500 --> 00:23:54,550 Something moving to get people's attention. 493 00:23:55,340 --> 00:23:58,940 Again, it's it's, it's an old school platform, but they've really modernized it. 494 00:23:59,300 --> 00:24:02,510 And you know, this just gets a lot of eyeballs, right? 495 00:24:03,060 --> 00:24:04,910 You know, the 10 or the 17? 496 00:24:05,060 --> 00:24:06,860 You're gonna need a lot of people going by it. 497 00:24:07,140 --> 00:24:08,900 There's there's debate about. 498 00:24:09,340 --> 00:24:10,710 The quality of that touch. 499 00:24:10,780 --> 00:24:14,710 You know, you see it. Does it make you think about Wickenburg and then go home and do something about it? 500 00:24:15,820 --> 00:24:19,580 Does, but it's it is effective. It's been around for many years. 501 00:24:20,020 --> 00:24:21,620 But that digital campaign? 502 00:24:22,140 --> 00:24:24,380 Where you share the cost makes it much more. 503 00:24:26,270 --> 00:24:27,830 All right, some other options. 504 00:24:28,300 --> 00:24:30,220 So for Tier 2 and 3. 505 00:24:30,940 --> 00:24:33,670 This is adding on to our initial investments. 506 00:24:34,420 --> 00:24:37,860 So adding additional CTV and YouTube? 507 00:24:38,580 --> 00:24:40,670 And doing some more out of state. 508 00:24:40,940 --> 00:24:45,310 Expansion so all of us that use YouTube and don't pay for the subscription because I don't. 509 00:24:45,540 --> 00:24:46,980 So what do I get? I get a bunch of AD. 510 00:24:47,700 --> 00:24:49,460 OK, right, so and they. 511 00:24:49,620 --> 00:24:54,420 They start to focus on what your likes are and the ads are very focused. So that's what this would be is. 512 00:24:54,740 --> 00:24:55,620 People that are. 513 00:24:55,980 --> 00:24:58,310 You know, looking for vacation options. 514 00:24:59,100 --> 00:25:02,020 You know you'll start to see Wickenburg ads show up on YouTube. 515 00:25:02,300 --> 00:25:04,030 You know, before the video starts. 516 00:25:04,340 --> 00:25:07,100 So that's what this is, and this is out of state. 517 00:25:07,580 --> 00:25:12,580 So let's see our existing This would supplement our existing connected TV. 518 00:25:13,140 --> 00:25:14,180 In the local market. 519 00:25:14,660 --> 00:25:16,140 But YouTube pre roll. 520 00:25:16,780 --> 00:25:20,060 How this layer where CTV and YouTube function is a video? 521 00:25:20,260 --> 00:25:22,780 Reach extension for markets where our programs. 522 00:25:22,860 --> 00:25:24,780 Programmatic display and meta budgets. 523 00:25:24,940 --> 00:25:29,070 Are thinner, so it kind of boasters an area where we don't have a lot of other content. 524 00:25:29,180 --> 00:25:30,780 In Vegas and Los Angeles. 525 00:25:31,020 --> 00:25:33,500 Visitors consistently show the highest engagement in our. 526 00:25:34,430 --> 00:25:36,430 So they're they're big users, so he would. 527 00:25:36,820 --> 00:25:38,060 Probably target them for that. 528 00:25:39,000 --> 00:25:42,070 So we would expect 300 to 500,000 additional. 529 00:25:42,420 --> 00:25:43,460 Household impressions. 530 00:25:43,900 --> 00:25:46,300 Just in Vegas and Los Angeles. 531 00:25:47,080 --> 00:25:47,720 Initiate. 532 00:25:49,360 --> 00:25:51,080 And then last one is tier 3. 533 00:25:51,660 --> 00:25:55,470 So this again is a supplemental Tier 1 and Tier 2 plus social scale. 534 00:25:56,020 --> 00:25:57,540 Hannibal Digital out of home. 535 00:25:58,140 --> 00:26:01,260 So social media scale up, just doing more with Meta and Facebook. 536 00:26:02,440 --> 00:26:03,670 At that cent. 537 00:26:03,940 --> 00:26:05,980 Per click rate, we can do a lot more with. 538 00:26:06,060 --> 00:26:08,950 You know he's suggesting another $12,000. 539 00:26:09,460 --> 00:26:11,620 It generates an additional 55,000. 540 00:26:11,820 --> 00:26:13,140 Website visits so. 541 00:26:13,260 --> 00:26:16,550 You can see that when you start to spend your money and you put in the right place. 542 00:26:16,820 --> 00:26:20,540 You can really boost those numbers of our initial campaign. 543 00:26:20,860 --> 00:26:22,020 And he's very. 544 00:26:22,340 --> 00:26:23,980 Very creative about how he works. 545 00:26:24,220 --> 00:26:25,980 Different campaign elements together. 546 00:26:26,460 --> 00:26:28,860 I fits them together to get to these metrics. 547 00:26:29,260 --> 00:26:30,780 So that's what if. 548 00:26:31,020 --> 00:26:31,820 That is, uh. 549 00:26:31,980 --> 00:26:32,620 You know, uh. 550 00:26:32,860 --> 00:26:36,780 If additional dollars were allocated or if they were put in the budget for next year. 551 00:26:36,860 --> 00:26:39,540 But this is the time when we want to start thinking about those things, especially for next year's budget if we're talking in that 552 00:26:39,540 --> 00:26:42,220 term. 553 00:26:42,660 --> 00:26:45,310 So I think Nick just wants to give us some thought starters. 554 00:26:45,820 --> 00:26:48,860 For what we could potentially do and I see. 555 00:26:49,910 --> 00:26:50,870 Kniving. 556 00:26:51,460 --> 00:26:52,580 Chair well. 557 00:26:52,780 --> 00:26:53,300 There you go. 558 00:26:53,420 --> 00:26:55,020 5 million last year. 559 00:26:55,700 --> 00:26:57,420 Right, right, the. 560 00:26:57,620 --> 00:27:00,100 The if I'm reading this right, yeah. And I. 561 00:27:00,980 --> 00:27:01,940 The Tier 1. 562 00:27:02,100 --> 00:27:04,300 Mm-hmm. Here 1.1. 563 00:27:04,940 --> 00:27:05,700 Affected outcome. 564 00:27:06,060 --> 00:27:07,540 2 to 400,000. 565 00:27:08,290 --> 00:27:11,350 Additional additional, potentially monthly. 566 00:27:11,580 --> 00:27:12,380 Monthly. 567 00:27:12,860 --> 00:27:14,620 Right. Yeah, you take that. 568 00:27:15,060 --> 00:27:17,580 To here too, which is. 569 00:27:18,490 --> 00:27:23,270 2 to 500,000 and are we saying in addition to what tier one would be? 570 00:27:23,340 --> 00:27:23,940 Yeah, umm. 571 00:27:24,020 --> 00:27:29,740 OK. I mean, that's a huge, huge, huge number of people, absolutely. Your point, yes. 572 00:27:30,520 --> 00:27:31,790 Absolutely. Just leveling up. 573 00:27:34,220 --> 00:27:35,620 So these are just thought starters. 574 00:27:36,840 --> 00:27:38,190 You know something that. 575 00:27:38,660 --> 00:27:39,860 If this committee. 576 00:27:39,980 --> 00:27:43,910 Gave direction. There's no voting today, but if there was direction that we want to explore. 577 00:27:44,460 --> 00:27:47,900 Tier one or tier 1.2 or any of these more? 578 00:27:48,460 --> 00:27:49,820 Nick and I would come back and. 579 00:27:50,580 --> 00:27:52,300 Come back to you with a report. 580 00:27:52,380 --> 00:27:53,470 Drill down a little bit. 581 00:27:54,180 --> 00:27:57,740 If you want it to be bold and ask Council to put something in next year's budget. 582 00:27:57,820 --> 00:28:00,385 That would be the meeting to do, it would be the next meeting or the meeting afterwards, because we're going to be working on 583 00:28:00,385 --> 00:28:02,950 budget. 584 00:28:03,300 --> 00:28:07,030 So just some thoughts here and we don't have to have any answers today. 585 00:28:07,460 --> 00:28:09,580 If you want to just say Nick and John, do your best. 586 00:28:10,100 --> 00:28:12,740 And come up with something and bring it back. We can do it that way as well. 587 00:28:15,030 --> 00:28:15,790 Question. 588 00:28:16,260 --> 00:28:16,700 Yes. Umm. 589 00:28:17,980 --> 00:28:19,460 So just to understand the. 590 00:28:19,820 --> 00:28:21,380 If if somebody said. 591 00:28:22,140 --> 00:28:23,060 The suggestion. 592 00:28:23,140 --> 00:28:24,740 Here 1.1. 593 00:28:25,100 --> 00:28:27,740 That would be 18 to 20 additional. 594 00:28:28,220 --> 00:28:29,060 That's correct. 595 00:28:29,580 --> 00:28:32,940 So, but if this is all additional, these are additional dollars one. 596 00:28:33,020 --> 00:28:35,820 .1 coupled with 1.2. 597 00:28:36,340 --> 00:28:37,100 How you're talking? 598 00:28:37,420 --> 00:28:40,340 Additional possible 35 that's correct. 599 00:28:40,420 --> 00:28:40,820 Yes. Umm. 600 00:28:41,540 --> 00:28:43,100 And so that's. 601 00:28:44,240 --> 00:28:47,080 That's one SO. 602 00:28:47,540 --> 00:28:51,820 Here two and three are again on top of that numbers that's going to be looking at. 603 00:28:55,170 --> 00:28:55,690 Pretty fine. 604 00:29:00,270 --> 00:29:01,510 That's another $100. 605 00:29:02,510 --> 00:29:03,550 It all, yeah. 606 00:29:04,460 --> 00:29:08,540 I don't. I'm not sure that the intention was to say let's do it all, it'd be great, but. 607 00:29:08,780 --> 00:29:09,860 You know, living in. 608 00:29:09,980 --> 00:29:12,990 Reality it's, you know, maybe pick and choose right and. 609 00:29:13,300 --> 00:29:15,140 And this is the suggested spend. 610 00:29:16,020 --> 00:29:20,480 You know One Direction could be do tier 3 but only do 25,000 so you just get half the hits. Well or do 1.1 and Tier 4 or 611 00:29:20,480 --> 00:29:24,940 something. Exactly. 612 00:29:25,700 --> 00:29:26,140 Free Grammy. 613 00:29:28,340 --> 00:29:29,710 John, from my perspective. 614 00:29:30,420 --> 00:29:31,420 I would look at. 615 00:29:31,900 --> 00:29:32,500 You know. 616 00:29:34,180 --> 00:29:35,940 You know which ones are. 617 00:29:36,020 --> 00:29:36,980 Most effective? Mm-hmm. 618 00:29:38,180 --> 00:29:39,220 It's the biggest bang for. 619 00:29:41,350 --> 00:29:42,150 To do a little bit of. 620 00:29:42,460 --> 00:29:44,580 Urgent now, perhaps comparable. 621 00:29:45,530 --> 00:29:46,690 That have looked at. 622 00:29:48,390 --> 00:29:49,870 How effective it was in there? 623 00:29:50,700 --> 00:29:51,420 Perspective. 624 00:29:52,980 --> 00:29:54,340 Comparable amounts. 625 00:29:55,980 --> 00:29:57,100 I'm not. 626 00:29:57,140 --> 00:29:59,180 The type of person that says I think this is going to. 627 00:29:59,500 --> 00:30:02,180 That's I'd like to see. 628 00:30:02,540 --> 00:30:03,980 Now some evidence. 629 00:30:04,180 --> 00:30:04,980 Absolutely, yeah. 630 00:30:07,890 --> 00:30:08,370 Yes. 631 00:30:08,660 --> 00:30:09,900 But we did have some. 632 00:30:11,830 --> 00:30:15,950 Attacking. Make sure we get the mic going there. Excuse me, I think I have a big voice anyhow. 633 00:30:16,260 --> 00:30:23,860 But you know what, the tier like 1.1, we've had the opportunity before to talk to the radio or the television stations. 634 00:30:24,060 --> 00:30:24,860 And they didn't. 635 00:30:25,180 --> 00:30:26,100 Hardly anything. 636 00:30:26,180 --> 00:30:26,740 Down there. 637 00:30:28,500 --> 00:30:31,060 And you would be shocked how many people called me. 638 00:30:31,740 --> 00:30:34,980 You know, because they love Wickenburg and they got to see us talk. 639 00:30:36,260 --> 00:30:40,180 Burger place, the day they they came down there and everybody was going in there. 640 00:30:40,260 --> 00:30:41,180 That was all over the. 641 00:30:41,540 --> 00:30:42,420 That he was calling. 642 00:30:42,580 --> 00:30:44,020 Even to that burger place. 643 00:30:45,970 --> 00:30:48,190 Well, why aren't you down there right now, you know? 644 00:30:48,300 --> 00:30:49,020 So I do. 645 00:30:49,620 --> 00:30:52,590 The 1.1 or whatever also because. 646 00:30:52,740 --> 00:30:53,740 If you hit the. 647 00:30:53,820 --> 00:30:56,660 The right business and things like that. It's lots of fun. 648 00:30:58,850 --> 00:30:59,390 I think. 649 00:31:01,910 --> 00:31:03,550 It could go big places. 650 00:31:08,290 --> 00:31:12,470 Yeah, the talent in those they, they've still got top talent at all the big media stations. 651 00:31:13,020 --> 00:31:15,700 And the cool thing about that, too? 652 00:31:16,300 --> 00:31:20,260 It's not just on TV, but that video from that segment lives. 653 00:31:20,420 --> 00:31:21,100 Online, Yeah. 654 00:31:21,180 --> 00:31:23,140 It continues on their website and. 655 00:31:23,220 --> 00:31:24,260 You can use it so. 656 00:31:24,580 --> 00:31:25,020 There's a lot. 657 00:31:25,100 --> 00:31:28,340 Yeah, so if somebody Google something then bangs could come up. 658 00:31:28,660 --> 00:31:30,620 All right, anybody else you got? 659 00:31:31,450 --> 00:31:33,350 I have a couple of so you're. 660 00:31:33,540 --> 00:31:36,060 The point you made was maybe making this. 661 00:31:37,250 --> 00:31:41,110 Available to the Council for possibly next year. 662 00:31:41,420 --> 00:31:44,340 Or are these funds that we could be asking for? 663 00:31:44,820 --> 00:31:45,580 Now. 664 00:31:46,100 --> 00:31:48,150 To kick in for the winter. 665 00:31:49,010 --> 00:31:50,050 Overseas and. 666 00:31:51,420 --> 00:31:51,860 You know I. 667 00:31:52,380 --> 00:31:58,420 Learn by doing last year with what happened and we didn't really get his effort going until January right. 668 00:31:58,820 --> 00:31:59,740 I worry that. 669 00:32:00,020 --> 00:32:01,300 Some of these are probably. 670 00:32:01,780 --> 00:32:02,540 Tremendous. 671 00:32:03,580 --> 00:32:05,660 With a little bit more money spent. 672 00:32:06,460 --> 00:32:07,340 To reach out. 673 00:32:07,700 --> 00:32:10,110 You know, another 50% of people or something. 674 00:32:11,180 --> 00:32:12,620 But if we don't get rolling on it. 675 00:32:13,460 --> 00:32:18,150 Then he's going to be hamstrung to be right in the middle of the winter season, January. 676 00:32:18,260 --> 00:32:19,710 People have already made their plans. 677 00:32:20,060 --> 00:32:20,620 So, umm. 678 00:32:20,940 --> 00:32:23,580 How do we light that fire, so to speak? 679 00:32:24,300 --> 00:32:24,940 Make. 680 00:32:25,260 --> 00:32:26,790 These numbers. 681 00:32:27,260 --> 00:32:28,100 Stand out. 682 00:32:28,340 --> 00:32:30,670 To the Council, so that then therefore. 683 00:32:30,980 --> 00:32:33,790 Somebody can say yes, let's, let's let's move on this. 684 00:32:34,140 --> 00:32:37,125 Well, that's, yeah, that's a good question. So as a body, you certainly, you know, can ask us to bring something back that you 685 00:32:37,125 --> 00:32:40,110 would. 686 00:32:40,260 --> 00:32:41,580 You know you would vote on. 687 00:32:41,740 --> 00:32:43,380 It would, but it would still go to council. 688 00:32:43,460 --> 00:32:45,060 The process is still the process. 689 00:32:45,460 --> 00:32:48,460 And as you know, the process takes time because we're. 690 00:32:48,700 --> 00:32:50,100 Meeting cycles so. 691 00:32:51,060 --> 00:32:52,580 One way to look at this would be you know. 692 00:32:53,060 --> 00:32:55,820 You know, if you, you know we do the work and. 693 00:32:56,100 --> 00:32:59,740 We talk about it in a future meeting. You both say this is the direction we want to go. 694 00:33:00,180 --> 00:33:01,980 You know, talk about the timing. 695 00:33:02,420 --> 00:33:04,060 So we've got one year in. 696 00:33:04,140 --> 00:33:06,140 On a campaign that started a little bit late. 697 00:33:06,700 --> 00:33:09,820 Now we're going to have one year of a campaign that's starting. 698 00:33:09,900 --> 00:33:10,740 Right on time. 699 00:33:11,220 --> 00:33:13,150 And we'll have a great chance to see. 700 00:33:13,580 --> 00:33:14,990 How one compares to the other? 701 00:33:15,910 --> 00:33:17,470 So this is the patient approach. 702 00:33:17,860 --> 00:33:20,060 But we've got those results. 703 00:33:20,660 --> 00:33:22,550 And we can see how that works. 704 00:33:23,180 --> 00:33:25,860 In the meantime, before the end of this campaign. 705 00:33:27,050 --> 00:33:29,070 Direction can come to staff to bring. 706 00:33:29,500 --> 00:33:30,780 A request to counsel. 707 00:33:30,900 --> 00:33:34,420 For the budget and add X amount, whatever that looks like. 708 00:33:34,580 --> 00:33:38,830 To next year's budget. We have a fully blossomed, fully functioning campaign. 709 00:33:39,300 --> 00:33:41,910 And hopefully layered on to what we're already doing next year. 710 00:33:42,220 --> 00:33:43,060 So there's. 711 00:33:43,420 --> 00:33:46,740 You know, I guess the answer is you can direct or ask us to. 712 00:33:46,860 --> 00:33:48,860 Bring whatever you want forward to Council. 713 00:33:49,060 --> 00:33:50,580 That's you can absolutely do that. 714 00:33:50,860 --> 00:33:56,220 But it's just about a perspective and looking at how the best way to approach it. That's the way I look at it, John is. 715 00:33:57,260 --> 00:33:58,460 Take a look at the revenue. 716 00:33:58,820 --> 00:34:01,100 Yeah, and we're at with it as a town, yeah. 717 00:34:01,180 --> 00:34:02,420 If this can generate. 718 00:34:02,980 --> 00:34:04,740 People into this town and put. 719 00:34:05,100 --> 00:34:09,180 Bodies and beds and people in restaurants and get them out on golf courses and. 720 00:34:09,620 --> 00:34:11,380 All the recreation that exists here. 721 00:34:11,860 --> 00:34:14,580 You know, I mean, I get that we got to crawl before we walk. 722 00:34:14,740 --> 00:34:15,100 But. 723 00:34:15,420 --> 00:34:16,180 If we don't. 724 00:34:17,030 --> 00:34:17,910 Get rolling. 725 00:34:18,700 --> 00:34:21,860 This fall with some of these numbers. 726 00:34:22,380 --> 00:34:28,100 Then you're going to wait till all the way to next year to decide, OK, are these going to be working or not and. 727 00:34:28,140 --> 00:34:29,670 You don't want to be looking back on your. 728 00:34:29,940 --> 00:34:31,460 A year half from now. 729 00:34:31,660 --> 00:34:32,260 Saying, uh. 730 00:34:33,880 --> 00:34:35,000 You know, maybe we should. 731 00:34:35,380 --> 00:34:37,380 Tier 3 or something, you know so. 732 00:34:38,220 --> 00:34:39,620 My input would be. 733 00:34:39,820 --> 00:34:40,380 You know, uh. 734 00:34:40,820 --> 00:34:42,460 Not go big or go home, but. 735 00:34:42,820 --> 00:34:45,110 Maybe 30 to 50. 736 00:34:45,940 --> 00:34:49,540 Somewhere and and and break it out just as you. 737 00:34:49,900 --> 00:34:52,180 Done with the campaign that exists. 738 00:34:52,540 --> 00:34:54,590 Entities, if that's even possible. 739 00:34:55,060 --> 00:34:56,100 22. 740 00:34:57,220 --> 00:34:58,500 Put the toe in the water source. 741 00:34:59,100 --> 00:35:01,700 Because, you know, we need the revenue. 742 00:35:01,940 --> 00:35:04,510 So just so we're clear, 30 to 50 of this additional funding. 743 00:35:04,620 --> 00:35:06,900 Above and beyond, over and above what's already in place. 744 00:35:07,500 --> 00:35:07,940 My tooth. 745 00:35:12,380 --> 00:35:13,740 I just want to make sure. 746 00:35:14,140 --> 00:35:17,870 Craig, if you have any comments or questions that you wanted to share? 747 00:35:18,100 --> 00:35:19,220 You don't want to forget you. 748 00:35:28,830 --> 00:35:29,950 Absolutely will do. 749 00:35:31,990 --> 00:35:34,670 And it should be in your packet too, if you get a chance to look at it there. 750 00:35:34,860 --> 00:35:38,460 Would have been sent to you. Yeah, it would be like a link attachment. 751 00:35:38,580 --> 00:35:39,820 Right, that you could open. 752 00:35:40,180 --> 00:35:41,980 But I'll send you one as well if that be. 753 00:35:43,330 --> 00:35:45,630 All right. Thank you, Sir. Thank you. 754 00:35:45,980 --> 00:35:51,180 Any other questions about this, we've got a little bit more to cover, so appreciate that, Appreciate the dialogue and. 755 00:35:51,300 --> 00:35:52,390 Input. Thank you. 756 00:35:55,190 --> 00:35:55,710 So, umm. 757 00:35:56,940 --> 00:36:00,100 Yeah, this is just a summary of what we talked about already, but this is kind of how you get to the 35,000 for the Prop 302 and 758 00:36:00,100 --> 00:36:03,260 then. 759 00:36:03,380 --> 00:36:03,900 Supplemental. 760 00:36:04,260 --> 00:36:06,140 Total combined 65,000. 761 00:36:06,660 --> 00:36:08,340 Exactly what again? 762 00:36:08,700 --> 00:36:09,660 Note that. 763 00:36:10,260 --> 00:36:12,900 We are in more places this year with our money. Where? 764 00:36:13,140 --> 00:36:14,220 Spreading that money. 765 00:36:14,420 --> 00:36:15,660 Found we've got less. 766 00:36:15,780 --> 00:36:17,740 Less to spend on creative, so more to spend on. 767 00:36:18,300 --> 00:36:21,140 So it really will be interesting to see the results of this campaign. 768 00:36:21,340 --> 00:36:22,940 Being longer, starting earlier. 769 00:36:23,060 --> 00:36:23,620 This year. 770 00:36:23,900 --> 00:36:25,340 And having more. 771 00:36:25,460 --> 00:36:26,020 Areas too. 772 00:36:26,540 --> 00:36:27,340 You go to. 773 00:36:28,230 --> 00:36:32,790 So I wanted to switch gears a little bit and talk about, just share with you some plans. 774 00:36:33,220 --> 00:36:35,140 That Nick and I are making for some. 775 00:36:35,300 --> 00:36:38,430 Print collateral. So print collateral is fancy word for brochures. 776 00:36:38,900 --> 00:36:44,380 So two different areas that we've been looking at, what I've identified definitely is. 777 00:36:45,740 --> 00:36:47,390 A piece for economic development. 778 00:36:47,500 --> 00:36:51,180 And I come from a school where economic development and tourism kind of work. 779 00:36:52,100 --> 00:36:54,620 They sort of support each other. You have visitors that come. 780 00:36:54,660 --> 00:36:58,590 They fall in love and everybody thinks you fall in love with a place. You want to move your house there, Yes. 781 00:36:58,940 --> 00:37:00,700 There are instances where business is 1. 782 00:37:01,710 --> 00:37:02,830 See a great opportunity. 783 00:37:03,020 --> 00:37:03,620 So, uh. 784 00:37:04,580 --> 00:37:08,780 Umm, keeping that in mind, what we were contemplating was a piece for economic development. 785 00:37:09,180 --> 00:37:13,340 And then tourism piece, a rack card, which we'll talk about in a minute, but. 786 00:37:13,740 --> 00:37:18,100 What we would do is capture the elements from the current advertising campaign and. 787 00:37:18,620 --> 00:37:20,550 You know, the visual, the graphics. 788 00:37:20,700 --> 00:37:22,100 Kind of capitalize on what? What? 789 00:37:22,180 --> 00:37:23,540 Work has already been done. 790 00:37:23,940 --> 00:37:25,460 Be able to turn that into a print. 791 00:37:25,820 --> 00:37:28,740 The sales people call them leave behinds so you know when I. 792 00:37:29,180 --> 00:37:33,150 Go out and meet with a prospective business. I want to leave something in their hands. 793 00:37:33,380 --> 00:37:34,940 That reminds them so. 794 00:37:35,340 --> 00:37:36,060 This we're. 795 00:37:36,180 --> 00:37:37,220 Contemplating A3. 796 00:37:38,100 --> 00:37:39,740 Economic development brochure. 797 00:37:40,500 --> 00:37:42,540 And something where we can. 798 00:37:42,820 --> 00:37:45,300 Tells the story of Wickenburg in the form of. 799 00:37:45,700 --> 00:37:48,390 Statistics. There's a lot of demographic information. 800 00:37:48,700 --> 00:37:50,140 Business Statistics. 801 00:37:50,820 --> 00:37:55,060 You know, average household income, things that businesses want to know before they come. 802 00:37:55,140 --> 00:37:57,940 We can kind of condense them and put them into a professionally. 803 00:37:58,100 --> 00:37:59,420 Put together piece. 804 00:37:59,780 --> 00:38:03,020 That we can leave behind and then print several 100 copies so. 805 00:38:03,060 --> 00:38:05,190 That's something we're working on, I will tell you that. 806 00:38:05,580 --> 00:38:07,500 Nick's got a design concept for it. 807 00:38:07,940 --> 00:38:12,790 I'm working on with some other vendors to come up with some of the statistics and the information. 808 00:38:13,060 --> 00:38:15,950 Some of the professional stats, there's a lot of stuff out there online. 809 00:38:16,140 --> 00:38:18,300 But we want something custom tailored for. 810 00:38:18,580 --> 00:38:21,940 For our message. So once we get that information, we can plug that in and get that. 811 00:38:22,060 --> 00:38:24,700 Or sure, going the tourism rack card so. 812 00:38:25,140 --> 00:38:27,100 This is a tried and true. 813 00:38:27,220 --> 00:38:31,300 You know, old standard that goes back many years, but Iraq cards basically a front and back. 814 00:38:31,660 --> 00:38:33,260 Two piece brochure size. 815 00:38:34,020 --> 00:38:37,710 Why we are contemplating that is, did you know? 816 00:38:38,180 --> 00:38:40,790 That is part of our visitor center requirements. 817 00:38:41,020 --> 00:38:41,500 From AOT. 818 00:38:42,620 --> 00:38:45,700 That as a visitor center we are required. 819 00:38:45,780 --> 00:38:46,780 To display. 820 00:38:46,860 --> 00:38:51,190 Rack cards from any destination that sends up to us in Arizona. That's why you've got a whole wall. 821 00:38:51,580 --> 00:38:54,630 There. So there's this network of sharing. 822 00:38:54,740 --> 00:38:58,510 Usually they call up and say, hey, do you need any rack cards? Yep, sure, send them over and then we put them up. 823 00:38:59,360 --> 00:39:04,470 So this is something there's many different printed pieces right now at our current visitor center. 824 00:39:05,140 --> 00:39:08,270 I think it's time for one that's fresh and one that is. 825 00:39:08,540 --> 00:39:10,540 Connected to our current advert. 826 00:39:11,900 --> 00:39:14,740 So we would Wasatch would help us create this. 827 00:39:15,060 --> 00:39:16,460 We would print a quantity. 828 00:39:16,900 --> 00:39:21,070 Have them available at our visitor center and then start shipping them out as required. 829 00:39:21,340 --> 00:39:23,060 To visitor centers all over the state. 830 00:39:23,700 --> 00:39:28,380 If we want, we can pay a company to place them in places like Sky Harbor Airport. 831 00:39:28,460 --> 00:39:31,460 Support where they've also got the rack display. 832 00:39:31,540 --> 00:39:34,100 And key places throughout Arizona. 833 00:39:34,220 --> 00:39:35,780 That comes with additional cost. 834 00:39:35,980 --> 00:39:37,180 But it also does put. 835 00:39:37,260 --> 00:39:38,740 Them in key places. 836 00:39:38,820 --> 00:39:39,980 Where there's a lot of traffic. 837 00:39:40,260 --> 00:39:43,460 So that's something that I've been working with Nick on. 838 00:39:43,700 --> 00:39:46,870 We're working on design elements for that and information. 839 00:39:46,980 --> 00:39:48,940 And again, tying it back to our current. 840 00:39:49,700 --> 00:39:54,220 So I know there's going to be some comments about this question, so I'm going to open it up to questions. 841 00:39:54,700 --> 00:39:55,340 Or comments. 842 00:39:56,180 --> 00:39:56,700 Thoughts. 843 00:39:58,770 --> 00:40:01,770 OK, we've had a lot of rat cards, you know, and. 844 00:40:02,420 --> 00:40:03,700 Pass out a lot in. 845 00:40:05,350 --> 00:40:06,870 People that want information. 846 00:40:07,020 --> 00:40:08,620 And one thing I did. 847 00:40:10,690 --> 00:40:10,730 I. 848 00:40:11,500 --> 00:40:12,500 Up clubs. 849 00:40:12,780 --> 00:40:14,340 And I found that all the RV clubs. 850 00:40:15,060 --> 00:40:16,420 That I call the. 851 00:40:17,630 --> 00:40:19,270 Now this is I call him. 852 00:40:19,580 --> 00:40:22,500 I would ask them to send some of the cards. 853 00:40:22,620 --> 00:40:24,980 Now over there to those clubs and they pass them out. 854 00:40:25,380 --> 00:40:27,100 Now then they call. 855 00:40:27,180 --> 00:40:29,060 The town and they do get all that information. 856 00:40:30,360 --> 00:40:30,960 Of all of it. 857 00:40:31,700 --> 00:40:33,300 So they get wrecked. 858 00:40:36,470 --> 00:40:37,750 And then they already have a plan. 859 00:40:40,230 --> 00:40:43,710 I also think that. 860 00:40:44,220 --> 00:40:46,500 There is a population of. 861 00:40:47,530 --> 00:40:48,730 I'd like to have something. 862 00:40:51,830 --> 00:40:54,380 Now some people do all the electronic. 863 00:40:55,900 --> 00:40:56,140 But. 864 00:40:57,210 --> 00:40:58,570 There is a large population. 865 00:41:01,400 --> 00:41:02,340 Especially on the tour. 866 00:41:03,360 --> 00:41:04,280 You know, that's something. 867 00:41:05,210 --> 00:41:07,410 Love to see look at it. 868 00:41:07,890 --> 00:41:09,010 Learn a little bit and see. 869 00:41:09,730 --> 00:41:13,050 Pictures, That's a reality. People like those handhelds. 870 00:41:14,080 --> 00:41:16,660 Sure, and I'll say that again in the modern age. 871 00:41:17,170 --> 00:41:21,650 You can do both. You can do electric, you can do electronic version of this which goes online. 872 00:41:21,770 --> 00:41:24,930 You can put a QR code on the rack card, get them to go to that website. 873 00:41:25,010 --> 00:41:26,130 Instead of like WWW. 874 00:41:27,370 --> 00:41:29,570 So, you know, there's those things that we can tie together. 875 00:41:31,180 --> 00:41:31,980 Any other comments? 876 00:41:32,650 --> 00:41:33,290 Questions. 877 00:41:36,680 --> 00:41:37,400 Yes. 878 00:41:39,730 --> 00:41:44,370 I am 7000% behind the economic development. 879 00:41:44,450 --> 00:41:45,210 Brochure. 880 00:41:45,960 --> 00:41:46,980 That has to happen. 881 00:41:47,810 --> 00:41:48,970 I don't know Amy if. 882 00:41:49,090 --> 00:41:54,740 Historically, you can in the annals find Dwight and I when he was part of the economic development. 883 00:41:55,330 --> 00:41:57,130 Sat at his house and and. 884 00:41:57,490 --> 00:41:58,410 Went through. 885 00:41:59,730 --> 00:42:01,050 Research on. 886 00:42:01,570 --> 00:42:06,780 Fine tuning something very similar to this that never got off the ground apparently. I don't know whatever happened to it, but. 887 00:42:06,970 --> 00:42:08,330 We sat for. 888 00:42:08,690 --> 00:42:10,130 You know, a day or two just. 889 00:42:10,370 --> 00:42:11,130 Even over a. 890 00:42:11,730 --> 00:42:14,730 3 panel deal like this and I don't know where it ever ended up. 891 00:42:15,130 --> 00:42:16,900 It you know, it was when Tim was here. 892 00:42:17,290 --> 00:42:21,170 And so there's stuff out there already. I like your idea, John. 893 00:42:21,850 --> 00:42:23,930 Reaching out and getting stats and all that. 894 00:42:24,370 --> 00:42:28,530 And as an example, my wife worked for Globus Tours. We talked about this where. 895 00:42:28,690 --> 00:42:32,050 You know to to if you were able to get a bus to her company. 896 00:42:32,530 --> 00:42:35,250 You know, like Globus or Trafalgar or any of those. 897 00:42:35,530 --> 00:42:37,050 To put a bus in here. 898 00:42:37,410 --> 00:42:39,410 You know, even twice a month with. 899 00:42:39,690 --> 00:42:41,130 3040 people on it. 900 00:42:41,210 --> 00:42:42,530 For one or two nights. 901 00:42:42,890 --> 00:42:46,730 You'd have something like this. I called Globus and talked to them just as a. 902 00:42:46,850 --> 00:42:48,770 Preamble to see what they'd say. 903 00:42:48,970 --> 00:42:50,610 Well, they're working two years out. 904 00:42:51,010 --> 00:42:52,100 Pretty much on that. 905 00:42:52,250 --> 00:42:54,410 The gal didn't even know about Wickenburg. 906 00:42:54,650 --> 00:42:55,130 So, umm. 907 00:42:55,490 --> 00:43:00,730 You know, something like this that I had it, I could have sent it straight away and said here's a lot of information and. 908 00:43:01,050 --> 00:43:03,850 You know I took did my part. I sent her a few pictures of. 909 00:43:04,250 --> 00:43:07,170 Sitting up at Wickenburg Ranch, I was watching the sun go down and. 910 00:43:07,330 --> 00:43:09,090 You know, just kind of building up, but. 911 00:43:09,250 --> 00:43:10,210 That is a. 912 00:43:10,370 --> 00:43:11,730 That has to happen. 913 00:43:11,810 --> 00:43:16,700 Period. The tourism card being in the travel industry for 60 years. 914 00:43:17,450 --> 00:43:21,290 I don't know I I get your point about having something in hand. 915 00:43:21,530 --> 00:43:24,130 First off, I'd say is. You might want to make sure that. 916 00:43:24,250 --> 00:43:25,490 That size. 917 00:43:25,850 --> 00:43:27,860 Fits in the racks because. 918 00:43:28,010 --> 00:43:31,610 You could send this out and they ended up sitting on there. You bet. 919 00:43:31,810 --> 00:43:35,300 Somebody shoves them off and they go in the trash, never to be seen again. 920 00:43:36,330 --> 00:43:37,410 That's one facet of it. 921 00:43:37,770 --> 00:43:40,170 Full color costs a lot of money to produce. 922 00:43:41,250 --> 00:43:43,330 Uh, and my wife. 923 00:43:43,570 --> 00:43:46,220 Was administrator for a national. 924 00:43:46,530 --> 00:43:47,290 Magazine, Uh. 925 00:43:47,370 --> 00:43:48,370 For a period of time. 926 00:43:48,730 --> 00:43:53,530 And they had to get a distribution company to come in and distribute the magazine on their behalf. 927 00:43:53,690 --> 00:43:56,410 Well, now you get into issues. Would you do that? 928 00:43:56,810 --> 00:43:57,690 Do we drive up? 929 00:43:57,970 --> 00:44:00,210 At 4:32 and say hey, are you out? 930 00:44:00,290 --> 00:44:03,330 Let's you know all those things need to be worked through. 931 00:44:03,770 --> 00:44:05,370 I get there's avenues to. 932 00:44:05,490 --> 00:44:07,010 Do that but. 933 00:44:07,690 --> 00:44:10,500 In 2027, have we? 934 00:44:10,930 --> 00:44:12,930 We've grown to a point where. 935 00:44:13,490 --> 00:44:14,690 This becomes. 936 00:44:15,050 --> 00:44:17,730 Uber viable and and my point would be, you know. 937 00:44:18,090 --> 00:44:20,180 Yeah, maybe we look at this. 938 00:44:21,340 --> 00:44:24,700 If it's $15,000 I'd rather see it in tier. 939 00:44:25,210 --> 00:44:26,130 X Right. 940 00:44:28,450 --> 00:44:31,930 Your point well taken and you know all of that, but. 941 00:44:32,010 --> 00:44:33,370 The distribution costs. 942 00:44:34,010 --> 00:44:38,010 Who? Who does the distribution, the mailing cost to get it out in people's hands? 943 00:44:38,250 --> 00:44:39,250 You talk to. 944 00:44:40,650 --> 00:44:42,530 On exit 432. 945 00:44:42,650 --> 00:44:44,010 And it's a volunteer. 946 00:44:44,290 --> 00:44:47,510 You know, they say, yeah, we need some. Well, that volunteers on vacation for a month. You send them up there and they don't know 947 00:44:47,510 --> 00:44:50,730 what the heck to do with them. 948 00:44:50,850 --> 00:44:51,450 I mean it's. 949 00:44:51,850 --> 00:44:53,260 And I think it's time to. 950 00:44:53,810 --> 00:44:56,930 To get proactive with the Arizona tourism people. 951 00:44:57,170 --> 00:44:59,970 And get in a car and go down there or have them come up here. 952 00:45:00,250 --> 00:45:01,730 And just talk about this. 953 00:45:03,340 --> 00:45:04,900 Walk in our visitors center. 954 00:45:04,930 --> 00:45:06,460 There's a whole wall full of brochures. 955 00:45:09,430 --> 00:45:11,300 Do people really stand there and pick out? 956 00:45:11,960 --> 00:45:13,760 You know, ask it full of them any. 957 00:45:15,210 --> 00:45:16,930 It's sort of a. 958 00:45:17,570 --> 00:45:18,490 Dinosaur and. 959 00:45:19,820 --> 00:45:20,740 But one that. 960 00:45:22,740 --> 00:45:24,500 Oh I get it, but. 961 00:45:24,610 --> 00:45:26,050 Man the money. 962 00:45:28,540 --> 00:45:29,700 Way before I do this. 963 00:45:29,810 --> 00:45:31,210 Tourism Car. 964 00:45:32,280 --> 00:45:32,800 Quiet time. 965 00:45:37,410 --> 00:45:38,090 I appreciate your. 966 00:45:40,110 --> 00:45:42,660 And as far as and, you know, talking about all the. 967 00:45:42,850 --> 00:45:44,010 You know the rack cards are. 968 00:45:44,650 --> 00:45:47,010 Here's some rat cards. One thing, but there's all the incident. 969 00:45:49,560 --> 00:45:50,760 No, you're. 970 00:45:52,170 --> 00:45:53,380 Putting them in the mail to somebody. 971 00:45:53,650 --> 00:45:54,690 Got a trust is getting? 972 00:45:56,290 --> 00:45:57,570 Would it be better to? 973 00:45:58,450 --> 00:45:59,730 Create a. 974 00:46:00,050 --> 00:46:00,930 Poster board. 975 00:46:01,450 --> 00:46:04,620 With eight bullet points below and a bunch of pictures. 976 00:46:04,890 --> 00:46:08,610 And then a QR code that somebody says, wow, that's pretty interesting. I'm going to. 977 00:46:08,930 --> 00:46:11,210 You know I'm gonna punch the QR code. 978 00:46:11,490 --> 00:46:15,180 And the QR code says here's what's coming in Wickenburg over the next four months. 979 00:46:15,610 --> 00:46:19,290 You know, and then they use the social media stuff because it's out there. 980 00:46:20,370 --> 00:46:22,290 To drill down a little bit for, I mean. 981 00:46:23,300 --> 00:46:26,020 You know, we're in 2027 folks, that's all. 982 00:46:34,530 --> 00:46:36,010 OK, so there you are. 983 00:46:36,860 --> 00:46:37,460 Any other? 984 00:46:37,770 --> 00:46:39,210 Closing wrap up comments. 985 00:46:40,370 --> 00:46:41,530 Greg, do you have anything? 986 00:46:46,740 --> 00:46:50,620 Well, I just want to say that I've had a couple of different meetings with this guy. 987 00:46:51,130 --> 00:46:52,210 Uh-huh. And. 988 00:46:52,290 --> 00:46:54,610 He's the real deal. I'm excited to. 989 00:46:55,010 --> 00:46:58,300 You know, have him be a part of all this because he understands it. 990 00:46:58,690 --> 00:47:00,890 And I think the combination of he and Nick. 991 00:47:01,930 --> 00:47:06,410 You know, spearheading some of this and working, you know, closely with the council and Troy and. 992 00:47:06,530 --> 00:47:07,490 FIJ and everybody. 993 00:47:07,890 --> 00:47:08,810 You know we. 994 00:47:09,010 --> 00:47:11,090 This is a tremendous town for. 995 00:47:11,450 --> 00:47:14,930 What we have, and you know, I've been here 5 1/2 years and every time I drive in the gate out at Wickenburg Ranch, I go, man, am 996 00:47:14,930 --> 00:47:18,410 I? 997 00:47:18,530 --> 00:47:19,860 I'm fortunate to be here. 998 00:47:19,970 --> 00:47:21,930 You know, instead of central Phoenix, so. 999 00:47:22,130 --> 00:47:24,290 We just got to do everything we can and welcome. 1000 00:47:25,290 --> 00:47:26,810 OK, working on. 1001 00:47:28,830 --> 00:47:29,390 Thank you, John. 1002 00:47:31,690 --> 00:47:32,170 Wait a minute. 1003 00:47:34,950 --> 00:47:35,510 We have. 1004 00:47:42,230 --> 00:47:43,860 OK, very good. Thank you. 1005 00:47:46,950 --> 00:47:50,940 With nothing else on our agenda. 1006 00:47:51,790 --> 00:47:53,310 Next meeting will be November. 1007 00:47:53,850 --> 00:47:57,490 And we'll adjourn.