City of El Centro Community Meeting :: August 24, 2026

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[0:02] Good evening everyone and welcome. We really appreciate you logging on to be a
[0:06] part of tonight's discussion. My name is Mario Rantelia and I am the public
[0:11] information officer for the city of Los Centro. We organized this virtual
[0:16] gathering to have a conversation and share information about Measure T. Civic
[0:21] engagement is vital to our city. So we are eager to hear your thoughts and
[0:26] answer your questions later in the program. Please don't hesitate to speak
[0:30] up during the Q&A. Thank you again for being here and for your continued
[0:35] dedication to the city of El Central.
[0:40] Just a few quick housekeeping items before we begin. Tonight's webinar is
[0:45] being recorded for people who couldn't make it live. As attendees, your cameras
[0:51] and microphones are turned off, but we still value your participation.
[0:57] Please drop your questions into the Zoom Q&A box at the bottom of your screen at
[1:01] any time. We will end right at 700 p.m. If time
[1:06] runs out before we get to your question, we encourage you to email us at public
[1:10] info@ cityof central.org so we can respond directly. Keep in mind
[1:15] that we might group similar questions together to cover as much ground as
[1:20] possible. The full video will be available on the city's website and
[1:24] YouTube channel. As for our agenda, we'll start by discussing what is
[1:29] measure T, how it will appear on the ballot, the application of Measure T if
[1:34] it passes, and frequently asked questions surrounding measure T.
[1:41] Measure T, the El Centro public safety city services measure, proposes a local
[1:46] halfcent transactions and use tax increase to help maintain general
[1:50] services. If approved by voters, measure T would
[1:54] adjust El Centro's total sales tax rate from 8.25%
[1:59] to 8.75%. This halfsent adjustment is estimated to
[2:04] generate approximately 8.4 million annually in local controlled revenue for
[2:09] the general fund. The city council voted unanimous
[2:13] unanimously on June 16th to place measure T on the November 3rd ballot.
[2:19] Unlike state or county taxes, 100% of measure T funds are legally guaranteed
[2:25] to stay in El Central. The state and county cannot take or redirect a single
[2:30] penny. The measure includes mandatory strict fiscal oversight requiring annual
[2:36] annual independent financial audits and public spending disclosures.
[2:41] As a general tax, if measure T passes, revenue would support day-to-day
[2:46] operations and core municipal services. It could help maintain rapid 911
[2:51] response times, support neighborhood crime prevention, and help retain and
[2:56] attract well-trained firefighters, paramedics, and police officers.
[3:02] It could provide funding to repair local streets and potholes, keep parks and
[3:06] public areas clean and safe, improve driver pedestrian safety, and address
[3:11] homelessness. It could help maintain youth recreation,
[3:15] aquatics, senior programs, library services, and local business retention
[3:20] initiatives. El Central serves a daytime population
[3:25] of roughly 75,000 residents, workers, and visitors, creating continuous demand
[3:30] on our police, fire response, and street infrastructure.
[3:35] Sales tax is our primary operational revenue source.
[3:40] Following a 4.61% 61% growth in fiscal year 2425.
[3:45] Sales tax performance is flattening with a projected 0.99%
[3:49] dip in fiscal year 2526. While the city holds approximately 38.7
[3:57] million in reserve funds, these savings are set aside for natural disasters,
[4:01] major emergencies, or economic downturns. They are not to be used to
[4:06] fund daily ongoing operational costs. Now, let's review the exact language as
[4:12] it will officially appear on your ballot on November 3rd.
[4:18] Shall the measure maintaining 911 response, helping prevent crime,
[4:22] retaining attracting well-trained firefighters, paramedics, police,
[4:27] repairing streets, potholes, keeping public areas, parks safe clean,
[4:33] increasing driver pedestrian safety, addressing homelessness, retaining
[4:38] attracting local businesses, maintaining youth recreation, senior library
[4:44] programs, other general city services, establishing a half cents sales tax
[4:49] providing approximately 8.4 annual million annually until ended by voters
[4:54] requiring audits public spending disclosure funds locally controlled be
[5:00] adopted. Note that the language explicitly
[5:03] highlights accountability mechanisms independent audits spending disclosures
[5:08] and 100% local control.
[5:14] We will now explore the sales tax application if measure T passes.
[5:19] What is not taxed? Essential items like groceries, prescription medications, and
[5:24] rent are completely exempt from sales tax. What is taxed? The tax applies to
[5:30] general retail goods, consumer purchases, dining out, and audio auto
[5:35] sales. Because El Centro is the commercial hub
[5:39] of the region, visitors and out of town shoppers who shop and dine here will
[5:43] contribute to maintaining the local services and roads they use.
[5:49] Now, let's put this into practice. This sideby-side comparison shows how measure
[5:54] T would affect an everyday shopping receipt if approved by voters. Groceries
[6:00] like grapes and apple juice remain taxfree on both receipts. While taxable
[6:04] items totaling $100 see a half cent local tax adjustment
[6:10] on this $100 purchase of taxable goods, measure T would add 50.
[6:17] In other words, on a $20 restaurant bill, if Measure T passes, it adds 10
[6:23] cents. Residents can also visit the city's website to use the interactive
[6:28] measure t budget calculator to estimate how the half have sent adjustment could
[6:33] affect individual purchases or monthly spending if it is passed by voters.
[6:40] Now let's examine how every sales tax dollar spent in El Central is currently
[6:44] split versus how it would look if measure T passes.
[6:50] This is the current breakdown. For every dollar you spend, you are taxed 8.25
[6:55] cents. The state receives 6 cents. The county receives 75 cents. And this
[7:03] includes regional transportation district taxes. The city of O Central
[7:09] receives 1.5 cents and this includes the base rate and measure P capital tax.
[7:16] To the right of the slide is the proposed breakdown if measure T is
[7:19] approved by voters where you would be taxed 8.75 cents for every dollar spent.
[7:26] The state share remains 6 cents. The county share remains 75 cents. The city
[7:33] of O central share increases to 2 cents. The entire additional half cent goes
[7:39] directly to the El Centro's general fund.
[7:44] Central residents will have the opportunity to vote on measure T on the
[7:48] November ballot. Residents are encouraged to review complete background
[7:53] information and materials on the official city of O Central measure T
[7:58] information page. That concludes our presentation and we
[8:03] will now be moving into our Q&A session. To ask a question, click the Q&A icon on
[8:10] your control bar. Type your question into the text field and click send. Now,
[8:15] Valerie Nades is here to join me to help me moderate the Q&A session.
[8:22] » Hi, Mario. Thank you. All right, as Mario mentioned, please drop your
[8:27] questions into that Q&A box.
[8:32] And while we have uh people dropping questions in, why don't we move over
[8:37] into some frequently asked questions um that we have seen. So let's go into the
[8:43] first one. If measure T were to pass, how much will it cost?
[8:50] » A half cent per dollar increase would equate to 10 cents on a $20 meal.
[8:56] Essential items like groceries, prescriptions, and rent are exempt.
[9:02] Thank you. I have another question, Mario. If approved, what would the funds
[9:06] be used for? >> The funds would be used for essential
[9:10] general services like repairing roads, maintaining 911, police, and fire
[9:16] response, keeping parks clean, and supporting youth senior library
[9:21] programs.
[9:25] Right. >> And then, how is proper spending ensured
[9:28] if measure T were to pass? That would be done with the mandatory
[9:33] annual independent financial audits, public spending reports, and legal
[9:38] requirements that 100% of funds stay local.
[9:46] » Thank you. All right. Please drop any questions you may have
[9:50] in the Q&A box. I'm going to move over uh to another question, Mario, here that
[9:55] I have seen frequently asked is why is the city proposing this measure?
[10:01] The cost of providing basic municipal services continues to increase.
[10:06] Simultaneously, the city's primary ongoing funding source, sales tax, is
[10:11] projected to level out and projected to dip slightly. While the city holds
[10:16] emergency reserve funds, these savings are not intended to pay for daily
[10:21] operational costs such as keeping fire stations fully staffed or maintaining uh
[10:26] routine police patrols. Thank you. Thank you.
[10:36] Any questions that anyone wants to ask, please drop it into the Q&A box. We'll
[10:41] give it about another minute um to allow for questions to come in.
[10:49] And Mario, I know you already went over this, but we did have some uh a couple
[10:53] people join during this time. So, can you just briefly explain again what is
[10:57] measure T? >> Of course, Valerie. Measure T is a
[11:01] proposed halfcentent sales tax increase placed on the November 3rd, 2026 general
[11:07] election ballot by a unanimous vote of the city council. If approved by the
[11:13] voters, it is projected to generate approximately 8.4 million annually,
[11:18] which could help fund essential city services.
[11:24] Fantastic. Thank you. All righty. Well, I'm not seeing any
[11:30] questions into this Q&A box here. So, I think that will
[11:41] uh any questions you may have, please drop it into the Q&A box
[11:47] at the bottom. So, we won't be doing the raise hand motion, but we will be taking
[11:52] questions in the Q&A box.
[12:17] If you need help finding your Q&A box, it is going to be at the bottom of your
[12:22] screen with the chat and Q&A next to it, next to the option of leave
[12:29] there.
[12:45] Okay, Mario, I am not seeing any questions coming in through the Q&A box
[12:50] here. So, um I think we can wrap this up.
[12:54] » Thank you, Valerie. And thank you, ladies and gentlemen, for taking the
[12:58] time to join us for this presentation. Before we conclude, I'd like to remind
[13:03] everyone that this presentation will be available on the city of O Centro's
[13:06] YouTube page and official website, www.c cityofo central.org.
[13:13] Additional information on our budget can also be found on our website. If you
[13:18] have any further questions, comments or concerns, please feel free to contact us
[13:22] at public info at cityof central.org. We also encourage you to follow the city
[13:28] of Central on social media for future updates and information. Thank you again
[13:33] for watching and we hope you have a great rest of your day.