[8:08] Top of the morning to everyone. As soon as the clerk tells me

[8:14] we're ready, we'll go ahead and call the meeting to order.

[8:21] Susan. Good morning. Are we ready? All right. Top of the

[8:33] morning, everyone. Today is September 2nd, 2026. Happy to

[8:36] see all of you here for our CRA meeting. Looking forward to

[8:41] this agenda. Let's go ahead and start with Pledge of Allegiance.

[8:51] I pledge allegiance to the flag of the United States of America

[8:55] and to the Republic for which it stands one nation under God,

[9:02] indivisible, with liberty and justice for all. Thanks, Adam.

[9:05] Seem happy? Yeah. Let's activate the microphones here,

[9:11] and then we'll hit roll call. Go ahead. Board member Shoham

[9:21] here. Board member Hernandez here. Board member Gruber here.

[9:26] Board member. Biederman here. Board member. Quintana. Vice

[9:33] chair. Solari here. Chair. Levi here. Thank you. I know that

[9:37] board member Quintana is on her way. Will probably arrive

[9:40] momentarily. Let's go ahead with any conflict disclosures

[9:43] today. If none, then let's go ahead to 9 a.m. citizens

[9:46] comments. So if you're a member of the public or any person

[9:49] here and you'd like to speak to the board regarding any CRA

[9:52] business, you have an opportunity to grab a comment

[9:55] card from Lisa right there, and we'll give you an opportunity

[9:57] to speak. So if you haven't, please go ahead and fill out a

[10:02] card and we'll call you in the order that we have them. Let's

[10:05] go ahead and invite Claudia Villatoro up with the Villatoro

[10:10] Global Foundation, followed by Bob Glickman, Jesse Hernandez,

[10:16] and Christine Montello. Claudia, welcome. Thank you. You might

[10:25] have to turn on the mic there on the button down there. How

[10:27] are you? You might have to turn the mic on with the little

[10:31] button there. There we go. Good morning. My name is Claudia

[10:38] Villatoro and I'm the CEO and founder of Villatoro Global

[10:42] foundation.org. We fight child trafficking, so. I'm organizing

[10:51] the non political community event against human trafficking

[10:56] at the Artspark at the Young Circle on on Saturday, January

[11:01] the 30th, 2027. I have this, I got this permit about a month

[11:07] ago, but after I talked to Josh, to Mayor Levy, we talk about

[11:13] other opportunities. Maybe in another place. Our purpose is

[11:18] simple raise awareness, protect children, and give families

[11:24] information that can help prevention, prevent

[11:27] exploitation. Our purpose is simple raise awareness, protect

[11:33] children, and give families information that can help

[11:38] prevent exploitation. I'm sorry. Repeat that. The event will be

[11:41] open to the public and it will bring together community

[11:44] leaders, featured speakers, elected officials, live music,

[11:49] food trucks and local partners. Because the event will take

[11:54] place at the Arts and Park in downtown Sierra District, and

[11:59] there is no admission charge. I respectfully asked to guidance

[12:05] on the proper process to explode possibility. Sierra and

[12:10] City support. I am not asking the board to make a decision

[12:14] today. I am asking for a brief and follow up meeting with the

[12:20] appropriate staff and discuss eligible promotion,

[12:24] coordination, sponsorship and a kind of assistance and a

[12:28] possible. The support under the City and Sierra policies. I

[12:32] have brought one copy, one page, an event summary and a flier

[12:37] for your review. Thank you for your time in helping and

[12:42] protecting children and strength our community. Thank

[12:46] you Claudia. Looking forward to the event and participating.

[12:50] Yes. Yes, sir. Let me recognize board member Hernandez. Go

[12:53] ahead. Thank you. Claudia, you're asking to see how we can

[12:56] support you. The question that I have is, have you received

[12:59] the price from Parks and RECs? Yes, I'm aware of that. What is

[13:03] that price? $10,000 to start. Okay. And we'll get with staff,

[13:10] see what we can do regarding something like this is a

[13:13] nonprofit nonpolitical. This is not an event nonpolitical. It's

[13:16] not a concert or anything just to create awareness with with

[13:20] the citizens. Okay. Thank you. Yeah. Thank you, thank you,

[13:26] Claudia. Thank you. And I connected her with Ricky Engels

[13:29] and Chris O'Brien and the police department to kind of

[13:32] coordinate. And, you know, it's an important public message. I

[13:35] agree, I agree. I that's the reason I asked what was the

[13:38] event about? And, you know, whatever we can do to help.

[13:41] Thank you so much to all of you. Have a great day. Thank you.

[13:44] Claudia Bob Glickman, please come on up. Followed by Jesse

[13:48] Hernandez. Bob's got his friends from DOT here. You know,

[13:54] it's a big morning. Good morning, Bob Glickman,

[13:58] Hollywood Beach. I would agree with what the previous speaker

[14:02] just said, and I hope you support her fully. A couple of

[14:07] things. What brings me out here today is a couple of things

[14:11] about a one, a that we'd like, I'd like to talk about and then

[14:14] something else. But on a one, a, you have some of the blue and

[14:18] white paver crosswalks. Those need to be cleaned. You know,

[14:21] the road roadway traffic just makes them black. It just

[14:23] blends in with the road. It's not good. Some of the trees

[14:27] along a one A are still dying from the water coming up. And

[14:31] as long as we have our friends here from fDOT, okay, a one A

[14:38] and Sheridan Street is a real problem. It's a real bottleneck.

[14:43] Traffic can't get through the way they have it. They don't

[14:45] have workers working on those areas all at one time. They're

[14:49] jumping from area to area for the pump stations. Instead of

[14:52] having people working at each area. So there's many times you

[14:56] drive by there all day long and there's nobody working and it's

[14:59] just not right and you can't get through. Cars are being

[15:02] backed up a mile down a one, a south and trying to head east

[15:07] over the bridge there all the way back to Westlake Village.

[15:10] And you just can't get through with the configuration that

[15:13] they have. And I would just hope that they can open up that

[15:16] bottleneck somehow and make things a lot better for not

[15:19] only the residents, but the visitors and the businesses,

[15:23] because some of the businesses are suffering and we can't get

[15:25] people across to come. So that becomes very problematic. One

[15:30] other thing I'd like to talk about is not fDOT this time,

[15:33] but there was a meeting of the joint meeting of the Historic

[15:37] and Planning Board back in June, and there was a land use

[15:40] element that they voted on. And I chaired that meeting. And I

[15:45] have a concern that that was not a planning board meeting,

[15:49] that that was a joint meeting. And my concern is, if I'm asked

[15:52] to sign minutes, I'm the secretary of the Planning Board.

[15:55] I have a concern that it wasn't really a planning board meeting,

[16:00] and I'm going to be asked to sign those minutes. I've been

[16:04] asking city staff, where does it say that you can have a

[16:10] joint meeting and pull some of the members out of that joint

[16:13] meeting and have a vote on something? All of the Planning

[16:16] Board members were not invited to that meeting because it was

[16:20] a joint meeting. Only five of the nine members could attend.

[16:23] So it truly wasn't a planning board meeting where we heard

[16:26] something. So I would just like for somebody to show me in

[16:30] black and white, you know, where that was an actual

[16:32] meeting. And so I have a comfort level of being able to

[16:35] sign minutes. You know, if I'm putting my name on something, I

[16:38] want to make sure that it's accurate. And that's the reason.

[16:41] So that's what I'm asking. Again, I'm coming before this

[16:44] body to ask. I've asked various departments within the city,

[16:48] and it was advertised as a joint meeting, and I just have

[16:51] a concern about it. So I just want to bring it to your

[16:54] attention and see if something can be done. Thank you, thank

[16:57] you. Let's call board member Shuhan Bob, real quick, I just

[17:03] want to make sure I understand. Are you asking for something

[17:06] from our legal department to establish that notice of a

[17:10] joint meeting constitutes legal notice of the local planning

[17:15] authority that voted that night? Yes. Okay. Can you please

[17:19] provide us with that, that interpretation one way or the

[17:23] other? Yes. Thank you, thank you. All right. Let's go to

[17:28] Jesse Hernandez. And Christine. Hello there. And Melina

[17:40] Almodovar. Buenos dias. Good morning. Good morning, mayor,

[17:44] vice mayor, commissioners, city staff. We are here representing

[17:49] the Hispanic Affairs Council, and we want to give you a quick

[17:54] update about the event. I know that we sent the invitation,

[17:58] but we want to invite all of you to participate in the

[18:02] parade. Not to say we're not going to sing. No, not to sing,

[18:06] but you can. But you can dance. And we going to have a schools

[18:12] representing 20 countries, and we going to make a small parade

[18:16] of flags. And we would like you guys to join the parade. It's

[18:20] going to start at 3 p.m. sharp, and then at 4:00 we're going to

[18:26] have the the presentation of the electoral officials at the

[18:31] consulates. We invite them to the event as well. So I hope

[18:35] you can participate. You can choose the country you want,

[18:38] you want to represent, and you can dress accordingly. I'll

[18:42] take Colombia. Well, we can do that. Yeah. So but I love all

[18:47] the Latin American countries. So. And Central America. No.

[18:50] And just just to piggyback, there are a bunch of the

[18:55] different embassies that are have been invited. And so far

[19:00] we have confirmation from at least 2 or 3 of the countries

[19:04] that will be coming to the event. So it would be great for

[19:07] you guys to be able to meet them as well. And, you know,

[19:11] and it's just very exciting that we're able to to bring

[19:13] this. And of course, you know, Melina will be singing. So yeah.

[19:16] Yes. And we have a lot of business support. We have all

[19:22] our sponsors. So we are very excited and business and the

[19:27] community are willing to participate and support our

[19:30] idea, bringing together or heritage. And we are looking

[19:34] forward for October 10th. Great. I see the La Casita Tropical

[19:38] logo there. Yeah, those guys can help get the word out. Yeah.

[19:42] Can I say all the yes please. Sponsors. Well, we start with

[19:45] City of Hollywood, La Casita, tropical coffee called ace Pump

[19:49] and supply, g g government law firm GGI trucking, reaction

[19:56] Realty, Miramar Bakery, key foods. Deborah Gutierrez,

[20:01] realtor and the club at Emerald Hills. So we are very excited

[20:06] with all these sponsors and we are very confident that we have

[20:12] we're going to have an excellent event, great. Have an

[20:15] amazing group of. We have an amazing group of artists that

[20:17] are going to be with us representing Venezuela,

[20:20] Colombia and Puerto Rico, Cuba. Almost every Latin American

[20:24] country, Peru. And it's going to be something really special

[20:27] that nobody in South Florida has. So we put something

[20:32] together for you here in the city of Hollywood that is very

[20:35] unique. So we hope that you guys can come and witness this

[20:39] amazing lineup of artists. We have young, young artists and

[20:43] we have older artists. We have included everyone. So we really

[20:48] proud of the production that we have made. So thank you. Sounds

[20:51] like there'll be some good food there too. Yeah. Yes. Always.

[20:54] Board member. Hernandez, please. Thank you. Mayor. I only have

[20:57] one rhetorical question. She said 3:00 sharp. Is that Latin

[21:01] time? No, no, that's the time. It's 3:00 sharp. Sharp, sharp.

[21:07] The thing is, we have so many artists and we don't want to

[21:10] get late, so we want to start at 3:00. So with the parade of

[21:16] Nations. That's why I'm saying we're going to have

[21:20] participation of high schools, middle school, you know, all

[21:24] these local schools, the students are going to be there

[21:27] holding the flags representing the countries. And also we have

[21:31] an art exhibit that's being headed up by Alejandro, who,

[21:35] you know, does all the art stuff, and she has commissioned

[21:39] some great artists, and there's going to be a pavilion just

[21:43] dedicated to artists from South and Central America. So the

[21:47] point is, is that we have jammed so much into our short

[21:52] time. I mean, some of these people, like the Peruvian

[21:55] singer, is an older gentleman who's won like an award.

[21:59] Ecuadorian, I'm sorry, no award we have like a child prodigy

[22:03] from Colombia that's going to be doing vallenato. It's not

[22:06] going to be salsa only. It's going to be really

[22:09] representative of all these countries. So there's so much

[22:11] that if you really get there late, you're really going to

[22:14] miss out because it's a lot. October 10th. October 10th,

[22:18] everybody, it's coming up October. Very exciting. We're

[22:20] looking forward to hearing all the promotions from CMD and

[22:23] also from any media partners that you might have radio

[22:27] stations. I mean, I would think this would be something that,

[22:29] you know, all of South Florida should know about and learn

[22:32] about. So if you see Matt and I have to say, CMD has really

[22:36] risen to the occasion, the arts park staff too, like it's such

[22:39] a collaboration and it's so beautiful to see the inter

[22:43] lacing of all the departments in Hollywood rising up to do

[22:46] this. So we are very, very, very grateful for all the

[22:48] support and everything everybody is doing. I love it.

[22:51] Thank you for the initiative. Vice Chair Collier. Thank you.

[22:56] Mayor. It just out of curiosity and it it kind of like sparks

[23:02] the interest of raising the flags of all the countries that

[23:05] are participating as a United Nations, kind of like a

[23:08] consulate. I don't know if that's something that we can do

[23:10] also, but just to represent each country and put the flags

[23:15] around, I think would be really exciting. And, you know, we are

[23:18] doing that. And that represents the city of Hollywood because

[23:21] we're such a mixed and diverse community that perhaps we can

[23:24] keep them year round. I love it. Oh, okay. So that would be

[23:29] great. We wanted to do the Parade of Nations in order to

[23:32] represent all the nations. But if we wanted to get the flags

[23:36] up that day at the Arts Park, that'd be great. We just. How

[23:39] would we do that? Well, the thing is, we have flags, maybe

[23:42] not flagpoles along the stage. So we have flags that all of.

[23:46] We are going to have like 20 kids from each school

[23:49] representing different countries. So when they do the

[23:51] parade of nations, they will be holding the flags. Now, if

[23:54] there's something else that can be done on a grander scale

[23:57] that's beyond our, you know, our ability to do that would be

[24:01] great. But I think that's what the vice mayor's talking about.

[24:03] If we could go around the park and actually have the different

[24:06] flags of the countries, but that's something that the

[24:09] commissioner would not take up at some point, right? Maybe

[24:11] that would be a great exposure for the city. Well, maybe they

[24:14] can get it done. That's on them, I don't know. So so the

[24:17] pressure's on you. You know, if you can get that done. Looking

[24:20] forward to an amazing event. Right. Thank you all very much.

[24:23] All right. Thank you. Thank you. All right. That's awesome. So

[24:27] that completes citizen comments. Everyone on to our regular

[24:30] agenda today. We have items five six and seven and eight.

[24:35] Let's go ahead with item five a resolution of the CRA approving

[24:38] minutes of the regular CRA meeting of July 7th, 2026.

[24:42] Motion from Vice Chair, second from Board Member Quintana to

[24:45] approve item five. All those in favor, say aye. Aye. Any

[24:48] opposed? Hearing none. Item carries unanimously. Let's go

[24:53] to item six then. Item six is resolution of the CRA

[24:56] authorizing the CRA to execute an amendment to the Burkhart

[24:59] Construction Inc contract for installation of and utilities.

[25:03] Relocation of the new Surf Road right of way to increase the

[25:06] contract amount of the construction cost of phase four

[25:10] undergrounding by roughly 900,000 and. Change and further

[25:15] authorizing the CRA to execute all applicable agreements and

[25:17] documents necessary to implement the project. Let's go

[25:20] ahead and just hear from the Executive director or staff

[25:23] about this incremental increase in the contract amount. And yes,

[25:29] so this is a specific to the relocation of Surf Road in the

[25:35] area of a development project, which we have a settlement

[25:39] agreement on, that required the developer to pay for the

[25:43] relocation of Surf Road that was sought. And so this were in

[25:47] the course of doing that work. Right now, it makes sense for

[25:52] Burkhart to do the work. They gave us a guaranteed maximum

[25:55] price for that work. And so item six is essentially the

[26:00] change order for that amount. And then item seven is the

[26:04] development agreement, which secures the reimbursement for

[26:08] that amount from the the pride project development. And so

[26:15] these are somewhat companion items, but just so that you

[26:18] understand the interplay of those two, we like

[26:21] reimbursement. Yes. Are there any speaker cards on item 6 or

[26:25] 7. No. All right. So let's go ahead to the queue. Let's go

[26:29] with board member Hernandez on item six. Thank you. Mayor.

[26:31] This is basically as the city manager stated, a wash. We put

[26:37] the money up and then we get the money back. Motion to

[26:40] approve. We have a motion to approve. And a second from

[26:43] board member Biederman. Let's go to board member Shuhan.

[26:46] Thank you. Chair. In my one on ones, I had asked for

[26:50] confirmation that the funding agreement fully indemnified and

[26:53] protected the city and the CRA should there be any problems

[26:57] during construction, before or after construction and proper

[27:01] insurance provided by the developer? Has that research

[27:04] been done? We did look at it and what we determined was that

[27:08] it is the city doing the work, or it is rather the CRA who is

[27:12] undertaking the work. And indemnification would not be

[27:16] appropriate here because we are the ones who are doing the work.

[27:19] So they can't or they're not going to indemnify the CRA for

[27:23] work that we have undertaken and we are controlling. So they

[27:27] are providing monies to cover the cost of that work. However,

[27:32] they are not indemnifying the work that we are controlling.

[27:36] Well, we are doing it this way, in essence, as a service. And

[27:41] were we not doing work in the area right now, they would be

[27:45] contracting directly with someone to relocate those

[27:48] utilities. So if there is any problem, which there won't be,

[27:52] I'm sure, because burkhart's amazing, but I think that it

[27:56] should be more than a transfer of funds. I think it should be

[27:59] treated as if they the developer is doing the work. We

[28:04] are providing a convenience, but I don't think that the

[28:08] exposure to the CRA in the city should be increased as a result

[28:12] of that convenience, unless I'm misunderstanding, let me just

[28:17] add, I imagine Burkhart, of course, is insured, right, and

[28:19] has its own guarantees and representations and warranties

[28:23] with the work that they do. So I think from that perspective,

[28:26] it sounds, you know, obviously we're we're covered in the same

[28:29] way that we're covered for all of the work that Burkhart is

[28:32] doing in phase four. So, I mean, I don't agree. Let's say

[28:38] Burkhart then says, this wasn't our fault. This was the city's

[28:41] fault. You know, I just think that the developer is being put

[28:46] into a better position than if they were to have done the work

[28:51] themselves. And if you're all okay with that, that's one

[28:55] thing I, I wanted assurances that that wasn't the case, that

[28:58] through the funding agreement, those exposures were protected

[29:02] by the developer. And you're telling me that it's just a

[29:05] pure transfer of dollars? That's correct. We are, as the

[29:08] mayor or as the chair, board chair has stated, there is

[29:13] indemnification by the contractor for their work, but

[29:15] there is no indemnification by the developer. I mean, I just I

[29:20] can foresee issues where there is a disparity between the

[29:26] developer, the city and the contractor, but the developer

[29:29] will have no dog in the fight because of how this is set up.

[29:34] So that's my concern. Thank you. Let's go to vice chair with any

[29:39] comments. Just out of curiosity, does this have lessons learned

[29:44] from this lawsuit and development? Was a Bert Harris

[29:47] act correct? Does this have any ramification or future vision?

[29:53] I guess enlightenment of what's the future with live local

[29:58] enactment on our central beach? Our office has not examined

[30:02] that or analyzed that specifically, but we can

[30:05] certainly take a look at it. And every place that we can

[30:08] garner information or otherwise learn and better protect the

[30:12] city we endeavor to do. So. I think that that would be

[30:15] something that we should do prior to September 8th, which

[30:17] is right around the corner when we will be discussing the beach

[30:20] overlay and Central Beach. I think it's very important to

[30:23] know that I've done a little bit of research myself. Amongst

[30:26] the 500 pages, and I think that this would be a valuable tool

[30:30] to help educate and inform our residents of what could be if

[30:36] we don't protect ourselves. Thank you, thank you. We have a

[30:39] motion and a second to approve item six. All those in favor,

[30:42] say aye. Aye. Any opposed? Hearing one item passes six one.

[30:48] All right then let's go ahead to that companion item. This is

[30:50] the funding agreement with Pride Hollywood Beach, LLC for

[30:53] the reimbursement of the $903,000 in change associated

[30:56] with the construction of the cost of the relocation. We have

[30:59] a motion from board member Hernandez, a second from vice

[31:02] Chair. All those in favor say aye. Aye. Any opposed? Hearing

[31:07] one item passes six one. All right. On to item number six.

[31:11] Ladies and gentlemen, we're happy to have some folks here

[31:15] from DOT. This is a presentation of the Hollywood

[31:18] CRA summarizing the traffic engineering findings by Marlin

[31:22] Engineering for the feasibility of adding mid-block pedestrian

[31:26] crossings along State Road A1 between Johnson and Sheridan

[31:29] Street. Welcome, city. Go ahead. Executive director. Yes, sir.

[31:34] Thank you, board chair. We have Eric Katz with us from Marlin

[31:39] Engineering. We also have Jonathan Overton from fDOT and

[31:44] some other folks who have been involved in our other

[31:48] consultant working on projects along A1, a Matt Furzer with

[31:53] Kimley-horn, and then also Victor Zazula from FTO tea, the

[31:59] contractor working on some of the drainage improvements. So

[32:03] we certainly appreciate all the folks being here today and

[32:08] looking forward to this presentation. Thank you. Good

[32:14] morning. My name is Eric Katz. I'm with Marlin Engineering.

[32:16] Now. I'm a I'm a transportation planner, deputy project manager

[32:20] for this project. And I will be providing the results of the a

[32:24] one, a mid-block pedestrian crossing study. So for the

[32:28] agenda, I'll provide a brief overview of the project.

[32:31] Provide the existing conditions of the study area. Details

[32:35] about our project approach. The findings of the crosswalk

[32:38] analysis, our findings, our final recommendations, and then

[32:41] happy to take any of your questions. So for the project

[32:45] overview, this is working with the Hollywood Community

[32:48] Redevelopment Agency. And the purpose is to identify

[32:51] potential locations where mid-block pedestrian crossings

[32:54] can be installed controlled by rectangular rapid flashing

[32:58] beacons, also known as RF beams. And to be in accordance with

[33:02] the Florida Department of Transportation, who owns and

[33:04] manages A1 A and also to be in accordance with the manual on

[33:08] uniform traffic control devices, also understood as the Mutcd.

[33:14] So the study area is one mile long. It is along A1 A, also

[33:18] known as Jimmy Buffett Memorial Highway, bounded by Sheridan

[33:22] Street to the North, Johnson Street to the south. This is a

[33:25] context classification of a C4 general urban that relates to

[33:29] the actual characteristics of the roadway and the surrounding

[33:32] land use. It has a consistent speed limit of 35mph, and a

[33:38] daily average annual daily traffic of about 24,000

[33:41] vehicles per day. This is a four lane divided urban coastal

[33:45] facility with raised medians scattered throughout the

[33:48] corridor. There are various types of existing transit,

[33:51] bicycle and pedestrian infrastructure along this

[33:54] segment, as well as various pedestrian generators and

[33:57] attractors, also known as destinations that can attract

[34:00] consistent pedestrian activity on a daily basis. So for the

[34:08] next level of the project was to do actual data collection

[34:11] going out into the field, collecting data. So first was

[34:15] to collect traffic data. We did this was a combination of

[34:18] pedestrian and bicycle volume data, as well as traffic counts

[34:22] and speed data. So that graphic there that you see to the right,

[34:26] you'll see ten orange horizontal segments. Those are

[34:29] the horizontal, the analysis zones in which we put in our

[34:34] traffic sensors. Those represent the blue dots that

[34:37] were analyzing those zones. And those were the potential areas

[34:40] that were under consideration for future mid-block crosswalks.

[34:45] In addition to the traffic data collection, we had various

[34:48] field visits in which we were identifying raised medians.

[34:51] That's important because for cost savings, we're using

[34:54] existing infrastructure that could be modified, that will be

[34:57] future refuge islands for pedestrians. We took note of

[35:01] existing and potential traffic signals coming along along this

[35:05] segment, and we made sure that any potential crossings had to

[35:09] have a 300 foot buffer from the nearest intersection or

[35:13] crossing. Also, we did crash analysis. We looked at bicycle

[35:17] pedestrian crashes happening along the corridor for the past

[35:19] five years. All those factors come into play in regard to

[35:23] developing the crosswalk analysis. So here we have some

[35:28] of the results in regard to pedestrian generators and

[35:31] attractors. You can see the one mile corridor. You can see the

[35:35] ten analysis zone segments in orange. And all those blue dots

[35:40] represent significant pedestrian generators and

[35:43] attractors. To the north end you have the Broward County

[35:45] North Beach Park to the south end, you have the very popular

[35:50] Margaritaville resorts. And in between you have an assortment

[35:54] of hotels, motels, condominiums, restaurant bars, pocket parks,

[36:00] and of course, running along parallel of the whole segment

[36:03] is the very popular Hollywood Beach, Broadwalk and Hollywood

[36:06] Beach. Overall, we know this is a very vibrant segment of the

[36:11] corridor, has a lot of all ages and abilities that use this

[36:14] corridor, so it should be anticipated that their age, all

[36:17] ages and abilities using this corridor, morning daytime,

[36:21] night time, and weekends on a consistent basis in regard to

[36:26] transit, pedestrian and bicycle facilities existing. The purple

[36:30] dashed line represents the broad walk that is a very

[36:33] popular shared shared use path. It does have delineations for

[36:37] bicycles, pedestrians, and numerous types of micromobility

[36:40] devices that utilize it consistently. We have transit

[36:44] route for. Those are the blue icons that go up and down A1. A

[36:48] there are dual sidewalks as well as a combination of bike

[36:51] lanes and share roads throughout that corridor.

[36:56] Regarding crash data, for the past five years, we were able

[36:59] to identify a total of eight crashes that occurred with

[37:02] bicycles and pedestrians along that corridor. The green dots

[37:06] and the yellow dots represent bicycle and pedestrian crashes

[37:09] that had serious injuries. And we did have one unfortunate

[37:13] fatality that occurred around McKinley Street, and that is

[37:16] the red icon. So taking all those factors into account, it

[37:23] was what created the crosswalk analysis findings. So we did

[37:26] identify all the medians, all the major pedestrian generators.

[37:30] When we did our bicycle pedestrian volume counts, it

[37:33] was location one to the north end of the study segment and

[37:37] location ten to the south end that had the most consistent

[37:40] bicycle pedestrian activity while data collection was

[37:43] happening again, factor in the traffic data was consistent

[37:47] with Florida traffic online. Past five years of traffic data

[37:52] crashes all together takes the ten initial segments that were

[37:58] under analysis, and the four that we have proposed to move

[38:01] forward for implementation is location one SR, A, one A from

[38:05] Thomas Street to New Hampshire Street. Location for Missouri

[38:09] Street to Coolidge Street location eight Cleveland Street

[38:12] to Connecticut Street, and then finally, location ten Grant

[38:15] Street to Minnesota Street. And you can see there on the

[38:19] graphic all the segments. I'm now going to go one by one,

[38:22] taking a closer look at each one of those locations,

[38:26] starting with the North End, a one, a Thomas Street to New

[38:28] Hampshire Street. That orange segment is the analysis zone

[38:32] that we looked at. You can see the existing median, and then

[38:37] you can see the green bar represents the potential

[38:40] crosswalk. The red bars represent the driveways. That

[38:44] was a consistent challenge in this study. There's a lot of

[38:48] access management to be aware of regarding this segment. So

[38:52] we really had to work hard on finding that ideal sweet spot.

[38:55] So for this location, you can see we're avoiding driveways

[38:59] and we're using the existing median. And that is what it

[39:04] looks like. Here is an existing conditions photo of what the

[39:10] site looks like today. Here's a bird's eye view of the segment.

[39:18] Again the orange is the analysis zone. And then the

[39:21] green is the sweet spot. Moving on to location four again, you

[39:29] can see the analysis zone that we looked at. And then this

[39:32] will be the first and the next three will all be consistent.

[39:35] These are two stage crosswalks which have two benefits. One,

[39:39] it helped us regarding our challenge with the driveways so

[39:43] that we can avoid driveways. And also there's an added

[39:46] safety benefit. This precludes someone from darting across all

[39:50] five lanes of the of the crosswalk. It makes them stop

[39:54] midway, take refuge, change a little bit direction, and then

[39:57] keep going. So that is what this alignment looks like for

[40:01] this location. While we are using an existing median for

[40:05] this alignment, it will require the median to be extended

[40:09] approximately seven feet. So we do make note of that in the

[40:12] report. This is the existing conditions photo of that

[40:16] location. Right now you can see the median. And you can see

[40:20] right there there's that temporary traffic control which

[40:22] looks to be about seven feet that's already already

[40:26] occupying that space. Here's the overhead view. And then

[40:35] moving on to location eight Cleveland Street to Connecticut

[40:38] Street. Here again you can see the analysis zone, the median

[40:43] that was identified, and then the same two stage crosswalk

[40:47] approach for this location. And then this is one that we

[40:53] actually have a rendering for. So I'm now going to show this

[40:56] is the existing condition of that location. And then here is

[41:01] a rendering of what it could look like. So you could see the

[41:05] stop bars that have been added. You could see the signage, you

[41:08] could see the crosswalk itself. You could see the median has

[41:12] now turned into a refuge island. And then on the crosswalk signs

[41:16] themselves. You can barely see him, but the RFB, the

[41:19] rectangular flashing beacons are on those yellow signs.

[41:26] Here's the overhead view. And then the final location.

[41:32] Location ten. You can see the analysis zone, the the median

[41:38] itself, and then again another two stage crosswalk which

[41:41] helped us again avoid all the driveway conflicts. But that is

[41:46] the fourth site. This is the existing conditions, but this

[41:50] is a Google Earth image. But when we had our roadway

[41:54] engineer walking the field, she did take note that that fixture

[41:57] in the median and that tree are actually not there anymore. So

[42:01] that helps as those would have to be removed. But she

[42:04] confirmed that those are not there. Here is the aerial of

[42:10] that location. And those were the four locations that moved

[42:19] forward. So these locations qualify traffic engineering

[42:23] criteria and preliminary design criteria. There will have to be

[42:27] deeper levels of analysis before this can move forward

[42:30] into full installation. There will have to be additional

[42:33] outreach with community with community associations,

[42:37] property owners, more county wide review and coordination,

[42:41] more coordination with fDOT, and then an actual final

[42:47] feasibility and design analysis, which will provide detailed

[42:50] cost estimates and timelines regarding construction. That is

[42:55] the presentation I'd like to thank Mr. Rick Meitinger,

[43:00] Project Manager for this project, and Myra Pitino, the

[43:04] consultant project manager with Marlin. She couldn't be here

[43:06] today, but I'm happy to take any questions. Thank you,

[43:10] Executive Director. I just wanted to, you know, highlight

[43:13] a couple of things. And we certainly I think that the

[43:16] presentation hopefully gave you a good idea of this. This, you

[43:20] know, has been a conversation that's been taking place for

[43:23] some period of time as, as each of you know, and really came up

[43:29] last fall when there was a discussion of, you know, a

[43:33] changing sentiment where these mid-block crossings really

[43:37] could be accommodated and that fDOT was more open to

[43:41] considering them if they met certain criteria. And so, you

[43:45] know, really this study was to understand what, whether or not

[43:50] we had locations that could meet the criteria. And so we

[43:54] appreciate all of the analysis that's gone into that and

[43:58] present that to you. It is important for you to know right

[44:01] now that that, as you heard, this is the kind of first step

[44:05] in in this process. And we don't have any of any

[44:10] crosswalks currently funded or proposed to be funded at this

[44:14] point. This is part of the discussion this morning. The

[44:18] proposal is that there are four areas that could accommodate

[44:21] this. It may not be that you want to do all four, or you may

[44:25] want to do them in phases. You may want to see. So those are

[44:28] just some of the things that I think are important to consider.

[44:32] And though Rayland, obviously with fDOT, I know that they've

[44:36] been in touch with Marlin and they've, you know, reviewed

[44:39] this preliminarily, everything looks achievable. Correct. Like

[44:42] from a yes, that is, that has been part of the coordination

[44:46] is to understand that these are locations that with the right

[44:52] engineering controls, the right reconfiguration of the median

[44:55] and that type of thing, that would be able to be permitted.

[44:59] Obviously, we're several steps away from actually applying for

[45:02] a permit, but that's the idea with the gentleman from fDOT

[45:05] like to come up and say anything for traveling down to

[45:09] Hollywood. From Commercial Boulevard. Yeah. Good morning

[45:16] commissioners. My name is Jonathan Overton. I am the

[45:20] district traffic operations engineer for fDOT. So. Right.

[45:25] Thank you for the invitation to to speak a bit. You know, my

[45:28] main reason really for being here is to express support, you

[45:33] know, for these four locations. As a gentleman mentioned, there

[45:37] are some probably some design details to make sure you know,

[45:40] that things like pedestrian ramps fit within the right of

[45:45] way, going to make sure that that that's possible, you know,

[45:48] so a little bit of ground truthing here to make sure, but

[45:51] the concepts that that were presented we're okay with, and

[45:55] then my office specifically is, is responsible for authorizing

[46:01] crosswalks, things like crosswalks, which is a traffic

[46:03] control device. And really what we, what we're really trying to

[46:05] do at the end of the day is accommodate them safely, making

[46:11] sure that they're in the safest place on the road possible,

[46:15] both for pedestrians and for the motorists. Motorists need

[46:19] to see the pedestrians. Pedestrians need to see the

[46:22] cars coming, that sort of thing. So yeah, I thank you for for,

[46:26] you know, for joining us in this mission to have a safe

[46:29] crosswalk opportunity. And on a one a and thank you for being

[46:32] here. It may be that one of our board members might have

[46:35] questions as we discuss. Sure. Thank you so much. Okay. Got it.

[46:38] We do have one speaker card. Let's go ahead and then I'll

[46:41] call all the board members who have would like to speak. Let's

[46:45] go ahead to Bob Glickman. Bob, this could be a hallelujah for

[46:50] you. You know, I know you've been talking about this for

[46:53] years, but are you happy? Of course I'm happy. I'm very

[46:57] happy. How could you not be happy? I'm pushing this for 20

[47:00] years before most of you are even had a white beard.

[47:04] Everybody. So of course, this is a great thing, and we just

[47:10] hope that you can go through with it. But I have a few

[47:13] questions about that and a couple of concerns. Number one,

[47:15] you have a traffic light at Scott Street, proposed traffic

[47:20] light there. Nobody wants that traffic light there. That's one

[47:23] area of the north Central Beach area where you have more units,

[47:28] probably close to 300 units compacted into that one little

[47:32] area. So they would desperately want on that street, this

[47:38] crosswalk. It's my understanding from previous

[47:41] meetings that we've had with both Marlin and Dottie, that if

[47:45] you have a traffic light there, you have to space out the

[47:50] crosswalks. Much greater crosswalks can't be close to

[47:54] traffic lights. That's what they've said in the past. I

[47:56] don't know if that's correct or not anymore, but that's what

[47:59] was said. So like at Scott Street. And if you can pull up

[48:02] page seven, I think it was they show traffic lights on there.

[48:07] Nobody ever came out and spoke to any of the residents there.

[48:10] If they wanted traffic lights or anything else. There has

[48:13] been no outreach. I don't want to. Of course, Rich Papazian

[48:17] and I have met with these people many times, and we've

[48:20] met with DOT many times. You know, we're thankful that

[48:23] they've responded to us. And we've been to Tallahassee a

[48:26] couple of times in order to keep this thing moving forward.

[48:30] But our concern is. You have proposed traffic lights there.

[48:35] If you may never put them in, we'd rather have a crosswalk

[48:38] there with these with these hybrid beacons. Okay. That you

[48:42] have probably 500 people living in that one little enclave from

[48:47] all the little buildings that are there, the new buildings

[48:50] across the street to Quint, Sky Harbor, you've got Yacht Harbor

[48:53] there you have my building, Hollywood Towers, just to the

[48:56] north of us. You got 4 or 5 other buildings. So in that

[49:00] area we would like that. We love the idea of mid-block

[49:03] crosswalks with with a safe crossing area. And this is what

[49:07] we want. We would like to keep pushing forward with this. We

[49:10] appreciate everything staff has done. I know Ray Lynn has taken

[49:14] over when George Kelly was here and Chris O'Brien got us

[49:19] started all over again a couple of years ago to keep pushing

[49:22] this thing forward. And yes, we're very happy about it. The

[49:25] residents want it. This is something that we've been

[49:27] asking for for over 20 years, and we just want to keep moving

[49:31] forward with this. But we would like you to consider not

[49:34] putting in the traffic lights where they're located, because

[49:37] it's spaces out the crosswalks more. So if you can reevaluate

[49:41] that when you do that and they come back to the community and

[49:44] hopefully they come to the individual buildings that are

[49:46] there as well, not just come to the civic associations because

[49:49] they don't represent the buildings. So if you can come

[49:53] and meet with some of the residents that that live in

[49:55] these buildings, you know, we're happy to host you. We're

[49:58] happy to hear what you have to say. But yes, we're in favor of

[50:01] mid-block crosswalks. We'd like them all up and down a one a

[50:05] it's for everybody's safety and benefit, and we appreciate it

[50:08] being on the agenda for today. And let's go get them. Thank

[50:11] you. Bob. Let's go ahead to board member Hernandez. Thank

[50:15] you. Bob, I got a question for you, if I may. And then I have

[50:18] a question for our engineer. Yes, sir. Now, you don't

[50:23] particularly want the traffic light on Scott Street, correct?

[50:26] That's correct. But let me ask you something. Doesn't that

[50:30] doubles as a crosswalk? If you need to cross the street, would

[50:34] that have the way of being able to do that if we press the

[50:38] button? So in other words, you're complaining because

[50:41] maybe the traffic, it'll slow down, but at the end of the day,

[50:44] it could also serve. It could also double as a crosswalk,

[50:47] would it not? Not necessarily, because you have all of the

[50:51] cars coming in and out of the street. And I'm afraid when you

[50:55] have the traffic light, it's going to set the traffic light

[50:58] off much more frequently. If from our building, depending on

[51:01] which side of the street they put the traffic light on, it

[51:04] will impede people coming in and out of the building. So if

[51:08] you're going to make a right turn and the and the light is

[51:12] on that, that that side of the building, every time you go up

[51:16] there, it's going to set it up and it's going to make the

[51:19] light change to red for all the traffic going up and down a one

[51:24] a the other concern is the closeness to the bridge. Okay,

[51:27] we're very close to the Sheridan Street Bridge. It

[51:31] backs up the traffic over the bridge. And our big concern is

[51:35] if that light stays red, people on the west side of a one A

[51:38] can't get out of their driveways. The traffic will be

[51:41] backed up and over the bridge and make it worse than it is

[51:44] currently today. Okay, I understand what you're saying,

[51:46] but that's more of an in depth answer than what you said

[51:50] originally, that it would just space out the mid-block

[51:54] crosswalks because it could also double as a crosswalk. Now

[51:56] you're talking about an engineering feat that I have no

[51:59] clue. And you live there, so you get to see it. So I yield

[52:02] to you when it comes to that. But as far as the other one

[52:06] being able to cross the street, I don't really have an issue

[52:09] having the light there if it's warranted. But I'm not I'm not

[52:12] taking anything away from what you said. I get your point. And

[52:15] so I understand that now. Thank you Bob, I have thank you. I

[52:20] have a question for the engineer, the mediums that

[52:23] we're talking about. Do you mention about extending. Is

[52:27] that going to impede anyone from making a left turn from a

[52:30] driveway when you do this? Do you know, according to our

[52:34] preliminary findings, no. And we also did meet with police

[52:38] and fire, who we want to make sure they wanted to make sure

[52:42] that access was not going to be having any issues, and they did

[52:45] not have any objections. Okay. Because that's the other

[52:47] question that I have. But thank you for answering that. I would

[52:50] ask our I would ask for support from the board and give

[52:54] direction to our our executive director to actually set aside

[52:59] funding for this project. If you could have an estimate cost

[53:02] or something like that, because the CRA is going to be

[53:05] sunsetting at some point. And the way things have been going,

[53:08] you never know how long this is going to be. Yet if we have the

[53:12] funding set aside for a particular project, we are able

[53:14] to maintain that funding for future expense. So I would ask

[53:18] support for that. Okay, okay. So this way you can actually

[53:22] set aside, get an estimate of what the funding would be for

[53:25] something like this, and have it ready for when the projects

[53:28] are ready to be shovel ready. So that's my great, great

[53:31] presentation. Thank you for Dottie, for being here. Bob.

[53:34] Thank you for voicing your concerns. And I'm sure that

[53:36] they'll hear that and there'll be some more conversation

[53:39] regarding that. I think the concern that Bob has had

[53:42] notoriously in the past is the traffic at Sheridan Street and

[53:45] the fact that it backs up traffic not only to his

[53:49] building, but other buildings as well. But we have a larger

[53:52] need when it comes to the community. So I would like to

[53:55] take his comments into consideration when it comes to

[53:58] that. Thank you. So take note of that. Thank you. Thank you.

[54:01] All right, Vice Chair Claire. Yes. Thank you so much. So the

[54:05] the traffic light that we've heard so much about on Scott

[54:08] Street was implemented for crosswalk purposes as well. So

[54:13] do we still need to have that traffic light? There is my

[54:17] question. Executive Director, I think maybe further analysis,

[54:20] but go ahead. So the traffic light at Scott Street is not in

[54:23] place. There is no no, I know, but we were on stage for it.

[54:26] Right. So we have just the infrastructure there. And of

[54:30] course, there is a commercial lot that you see just south of

[54:35] Scott Street there between Scott and Missouri Street that

[54:38] is zoned for commercial development. And, you know, we

[54:42] understand that there will be a hotel that that will be sort of

[54:45] one of our landmark sites, you know, to use a term from the

[54:49] proposed beach overlay zoning. So the that was the, the

[54:56] original analysis and thought that in the future, a, a light

[55:00] may be warranted at that location. I don't believe that

[55:04] under current warrants that that it is warranted at this

[55:10] moment in time. So and it's not funded at this moment in time.

[55:14] So, you know, that is an option that we have the conduit there,

[55:18] and we could pursue it if we found that there was a need in

[55:22] the future. So as part of the A one A improvements, the

[55:27] underground infrastructure is kind of there for it. But but

[55:29] that's really right now we don't have to move forward with.

[55:32] Exactly, exactly. So I think that, you know, my thing is

[55:36] always find a solution and the squeaky wheel gets the oil, all

[55:40] of that. So kudos to you, Bob, for constantly and your other

[55:45] member that has come. Correct. You know, it warrants itself.

[55:50] My only question is comparison. Like I'd like to see an analogy

[55:54] of how much it is going to cost for the implementation of

[55:58] putting a signal light in the maintenance versus the cross,

[56:01] which what they think is going to be substantially less, but

[56:04] not with all the crosswalks just in that area. And, you

[56:09] know, it makes it I feel a little bit more. Public

[56:15] friendly to have these crosswalks instead of the

[56:17] traffic lights. So I'm in favor of it. I would like to ask just

[56:21] by the presentation. I know it's a it's just the beginning

[56:25] preliminary, but the flashing light portion so that it brings

[56:32] awareness because at night time or even during the day, when

[56:35] you have that flashing light, it does cause the drivers to

[56:38] slow down. Would that be something that we're going to

[56:42] incorporate because the presentation didn't show that,

[56:45] yes. All these were considering our RFP mid-block crosswalks

[56:49] with the flashing lights, the rectangular, rapid, rapid

[56:52] flashing beacons. Okay, perfect. All right. Well, thank you,

[56:55] board member Shuhan. Thank you. I want to thank Marlin and fDOT.

[57:01] Jonathan, a huge thank you. This is something that

[57:03] obviously our residents and our board has talked about for a

[57:07] very long time. And, you know, good things come to those who

[57:10] wait. So we appreciate your willingness to be more open

[57:14] minded about these things. It's a unique stretch in between the

[57:18] ocean and the intercoastal, where we just have pedestrians

[57:22] crossing these streets all day. And I agree with Bob. I mean,

[57:25] the more the better. These locations have been identified

[57:29] for now, but as things develop on the west side, we're going

[57:34] to have more people and they're just walking across to the

[57:38] beach and they're not going to walk up, you know, five blocks

[57:41] to do so. They're just going to continue to cross where there

[57:44] is no crosswalk. So hopefully this is a start. I had

[57:48] mentioned during my one on ones that while this is a CRA

[57:52] analysis, so south of Sheridan, we do have points north of

[57:56] Sheridan, particularly at Tiki Tiki where this would be very

[58:01] beneficial. And so I would just ask as we move forward, that we

[58:04] not limit ourselves and somehow come up with a way to proceed

[58:10] beyond the CRA boundary so that we get the benefit of cost

[58:14] analysis, you know, cost efficiencies. And the only

[58:17] other comment that I have is bus stops. Like I know in front

[58:21] of the Quint, there's a bus stop there and I'm sure there's

[58:25] relationships that are better or worse for wear. Crosswalk

[58:29] should be in conjunction with the bus stop, and the bus stop

[58:32] can shift. Yours seems to be more of a challenge than where

[58:36] the bus stop would be, but I would just ask staff, as we

[58:39] move forward to coordinate where the bus stops are, with

[58:43] where these crosswalks are going. And I think down by

[58:48] Billy's and Gigi's, there's traffic lights there. So those

[58:51] are non-issues, but Tiki Tiki on the north end of a one A is

[58:57] a very dangerous situation right now. So thank you. And

[59:01] we're very excited about this. Thank you. Board member

[59:05] Quintana. Thank you chair. I just tapped in to say that I

[59:11] very much in support of what's being proposed. And just to Bob

[59:17] Glickman mentioned about community outreach. And as I

[59:21] heard it, you said that hasn't happened yet, but that it's in

[59:23] your plans. And so just to make sure that that's on the record,

[59:28] that community outreach will happen and input will be taken

[59:31] so that everyone knows what's coming. And then I mentioned it

[59:35] in my one on ones that I saw some pretty scary things when I

[59:41] was recently on a one a in terms of the truck deliveries

[59:46] and just wanting to get clarification on what's

[59:50] supposed to happen, because definitely our visitors are

[59:53] just walking across the street, baby stroller in the middle of

[59:59] the street with a truck delivery obstructing the

[1:00:02] sidewalk. And so once just the whole idea about safety on the

[1:00:06] beach, with so many people there in such a small space is

[1:00:11] something that I think is the right direction for us to go.

[1:00:14] And thank you, Bob. Thank you. Board member Biederman. I too,

[1:00:20] am excited that persistence pays off. Bob. I just want to

[1:00:25] point out that Liberty Street was spelled wrong. Thank you. I

[1:00:30] will fix that. Thank you. Sorry about that. Otherwise great

[1:00:33] presentation, Marlin. Okay, well, everybody else said that

[1:00:38] I don't want to repeat. Yeah, yeah. Thank you, thank you. All

[1:00:42] right. Well, thank you all so much for your comments. Thank

[1:00:45] you to board member Hernandez for requesting support and

[1:00:48] having been given support to direct staff to pursue this, to

[1:00:52] identify funds and designate them so that we can have this

[1:00:56] move forward. As the sunset of the CRA sets forth this summer

[1:01:02] or next summer. So thank you so much. Thank you for the

[1:01:05] presentation. Thank you, Executive Director. Thank you,

[1:01:08] Mr. Overton, and thank you, team from fDOT and consultants.

[1:01:11] All right. On with that positive spirit. Bob wants to

[1:01:15] clap hands. Don't give them a hard time in the community

[1:01:20] meetings. Bob. That's about it. Okay. That's all I can ask for

[1:01:23] you. You know, those guys you know, are smiling. All right,

[1:01:27] informational reports, executive director. Any updates?

[1:01:30] Downtown or beach for the previous month? Sorry about

[1:01:35] that. So, you know, I do want to let you know that we're

[1:01:40] making some very good progress on the love mural on the back

[1:01:44] of the bandshell. It is nearly completed. The artist, the

[1:01:50] mosaic artist, has been fine tuning some of the mosaic work

[1:01:56] and the. The conceptual artist or the design artist has been

[1:02:00] also engaged. During the course of this. The CRA board also

[1:02:06] asked us to look at the overall paint of the bandshell and so

[1:02:13] we have been experimenting with different concepts and we don't

[1:02:20] have a final to show you, but I do feel like it might be

[1:02:25] beneficial to give you a little update. I would like to do that

[1:02:29] with, with the cautionary note being that while we're

[1:02:32] interested In the feedback right now. Like we really, I

[1:02:36] don't think want to try to get into a design session. We

[1:02:39] shouldn't have a 30 minute discussion. Yes. So it's really

[1:02:43] just, you know, if you, you know, do have some input and

[1:02:46] get back to you, we are interested in hearing them, but

[1:02:49] then ultimately we're going to fine these and come back with

[1:02:54] you, come back with a final. But I do want to just give you

[1:02:58] a little peek at some of the progress that we've heard, some

[1:03:02] of the comments. And so there is a presentation, I believe at

[1:03:07] your own risk. I know, I know the artist doesn't show the

[1:03:10] drawing before it's done, but that's okay. I know, but I do

[1:03:13] think it's important for, for people to know that this is

[1:03:16] something that we're working on. And we do have some things that

[1:03:19] are somewhat finalized. So obviously this says there goes

[1:03:22] lunch, but go ahead. This is. All right. There's lots of

[1:03:28] disclaimers here with this one. Oh, we're going to talk. I know

[1:03:33] you're going to talk, but no. Also existing condition. Yes.

[1:03:37] And also because Chris Christie no, one of the project managers

[1:03:42] at the CRA, he has been working on this and playing around with

[1:03:47] different concepts. And so I did want to kind of recognize

[1:03:52] his efforts on this. Unfortunately, we are losing

[1:03:55] Chris. He's going to another city to be their city architect.

[1:03:59] So we're very happy and excited for him. And, you know, I think

[1:04:04] you'll you'll see they will benefit greatly from his

[1:04:08] talents. So you see the current conditions of the bandshell and

[1:04:14] the the back of it now has the mural in place that's being

[1:04:20] finalized. The back stairs will be painted to kind of

[1:04:24] correspond with some of the colors in the mural. And

[1:04:28] everything is, is, you know, coming along really nicely

[1:04:31] there. So if we can go forward, please, then this is really

[1:04:37] just a paint scheme to pick up on some of the colors in the

[1:04:42] mural. And I think most notably the stone facing, which I know

[1:04:49] has a specific name, the coquina Stone. Thank you. I

[1:04:52] should know this. I've heard Susan say it a bunch of times.

[1:04:56] Anyway, the coquina Stone would then, you know, I think we're

[1:05:00] pretty set on using the coquina stone on the front of the

[1:05:04] bandshell to create that consistency with the wall. That

[1:05:08] is the decorative wall throughout the beach area along

[1:05:12] the broadwalk. And so this is just using the blue, some of

[1:05:18] the blue colors. And I think most notably, we think an

[1:05:23] upgrade to the lettering above the, the that that above the

[1:05:29] stage. Thank you mayor is, you know, will be a really nice

[1:05:34] addition. Then we also heard some feedback that, boy, what

[1:05:38] if we were to try to add something a little splashier to

[1:05:42] some of those panels? And so we do have to be mindful of not

[1:05:48] kind of replicating the artists on the back, their design and

[1:05:52] really having a separate design. So this wave effect is what

[1:05:58] Chris kind of came up with. And you see it kind of wrapping

[1:06:02] around there so that it kind of creates a colorful, eye

[1:06:07] catching area, sort of Poochie inspired that, that, that then

[1:06:13] is carried to the front and goes into those inset panels

[1:06:18] where you have the screen on the one side and the surfboards

[1:06:20] on the other, and it uses some of the colors that are on the

[1:06:24] back wall, mural, island scene mural, sort of tying the front

[1:06:29] and the back together a little better. Then let's go ahead and

[1:06:33] just look at the next. This is. Oh, I think we need to go the

[1:06:40] other direction. I'm sorry. There we go. Go to the next one.

[1:06:43] Let's see. Okay, this you guys can blame me for this one. I

[1:06:48] said let's try something lighter altogether. So here it

[1:06:51] is. I don't know, I'm not really loving it after I said

[1:06:56] it. So, but you just see where we are exploring different

[1:06:59] things. Go to the next one, please. Oh, and there you go.

[1:07:03] So those are what you could go back to the the the blue one.

[1:07:06] There we go. The one before this. The one before. Okay.

[1:07:09] Good. Yeah, I think that's so I just I'm opening up the floor.

[1:07:14] I just see some folks, hopefully we won't try to

[1:07:16] redesign on the fly and we can get back to staff. But let's go

[1:07:20] ahead and hear from board members. This is an exciting

[1:07:22] opportunity to make this better. And I know the side panel there,

[1:07:25] Ray Lynn on the west and south elevation is also something

[1:07:28] that you guys are working with to liven up, since that wasn't

[1:07:31] part of the mural yet. It's visible as you walk by the the

[1:07:35] bandshell north and south. Right. All right. Let's go to

[1:07:38] board member Gruber. Thank you. I just want you know, I was

[1:07:42] walking on the boardwalk on Sunday, and I did notice that

[1:07:45] that panel that that the most people see right doesn't have

[1:07:51] anything. So I'm glad that we've got some, you know, some

[1:07:54] concept that we're going to do something. So I totally support

[1:07:56] doing something on that panel because as I was walking, I was

[1:07:59] saying, oh, I wonder why we didn't bring the mural to that

[1:08:02] panel. So I don't know if it's possible to bring the mural to

[1:08:06] the panel. Great. Or but just to add something there, I'm

[1:08:08] totally in favor of it. Thank you. Let's go to board member

[1:08:11] Biederman. So I like the idea of the coquina Stone because

[1:08:14] then it matches the NE wall. I like the brightness. My concern

[1:08:23] is, and it's it's long overdue to kind of bring it up to par.

[1:08:27] But is there a reason why we're not holding Margaritaville feet

[1:08:30] to the fire and bringing this up to the standard that we

[1:08:35] would expect and that they would expect? I mean, they are

[1:08:40] we just renewed our licensing agreement with them. And you

[1:08:44] would think that they would take more. See, I don't want to

[1:08:49] like well, I think they have a maintenance and repair aspect

[1:08:52] of it. They do the agreement calls for maintenance repair,

[1:08:55] and they did recently complete some significant work to the

[1:09:00] roof of the. I would just think that they would want it to

[1:09:03] match the facility a little bit better. Do you think that this

[1:09:08] gets there, this what we see in front of us? I love the coquina

[1:09:13] Stone, but it doesn't. When we when we originally talked about

[1:09:15] this, we were talking about wrapping that front with

[1:09:18] somewhat of that exciting pop. Yeah. Yes. I mean, the reality

[1:09:22] is the, the mosaic is very nice, but it is also very expensive.

[1:09:26] So, you know, the this will last longer. Yes. Just one

[1:09:31] question on this design. If I could. I see I like the the

[1:09:34] white accent on the top, you know, has a fresh look to the

[1:09:38] roof line and then the, the underside of the soffit kind of

[1:09:41] has a soft blue appearance. Or is that just an illusion of the

[1:09:45] rendering, or is that a different shade of color? It is

[1:09:48] a different shade of color. It's it's the flyway blue. Okay.

[1:09:51] I see it now on the bottom. Yeah. It adds some visual

[1:09:54] interest there. All right. Well thank you. I mean, this is it

[1:09:57] looks elegant and yet energetic with the art and it looks clean,

[1:10:01] especially with the coquina. So I think we're we're going

[1:10:05] places. Hopefully you can implement this since we're

[1:10:07] talking mostly about paint, you know, quick, quick and to

[1:10:12] implementation. Does anyone have an issue with moving ahead?

[1:10:15] Is this a good enough direction or do we want staff to come

[1:10:18] back? Let's go. If I could just give executive director some

[1:10:22] feedback. Board member Hernandez. Thank you mayor. I

[1:10:26] like the light that you put up. And the goofy question is, if

[1:10:31] I'm looking at this right now, if you can move forward a

[1:10:34] couple of them next. There you go. If you could use that color

[1:10:38] on the columns next to where the advertising is and where

[1:10:42] the surfboards are with the blue, so you have a combination

[1:10:45] of blue and white, it'll break up some of that anonymous of

[1:10:49] the blue, and it'll give you the lightness that you're

[1:10:52] looking for. And it'll I think it may strike a balance when it

[1:10:55] comes to that. Just food for thought. Yeah. Let's, let's

[1:10:58] take a look at that and see maybe give the column some

[1:11:01] interest. I'm happy to provide because this way it would

[1:11:04] actually it would seem as if being extended. And yet you

[1:11:07] have the depths of the blue, which will go with the sky that

[1:11:10] you're looking for. Just in this way you get a compromise

[1:11:13] about. Thank you. Thank you so much. And then just also, was

[1:11:20] there any I'm sorry, was there anyone. We will finalize some

[1:11:24] some ideas and then present a final to you before we proceed

[1:11:28] with additional work. And then I just also want to mention in

[1:11:32] the informational report that there, you know, is updates on

[1:11:36] a lot of the projects that are underway. And so, you know,

[1:11:40] it's really, I think the staff does a really excellent job

[1:11:44] putting together the informational report each month.

[1:11:48] And so it really is a source. It's also on the website and

[1:11:51] it's really just a good source of information for residents,

[1:11:55] business owners, property owners that want to really

[1:11:59] understand the status of how things are going over on the

[1:12:02] beach and in the downtown. Thank you. Does that conclude

[1:12:10] the updates? That concludes. I know that Jennifer Hoffman is

[1:12:13] here. Yes. You want to do that under. I was going to do it

[1:12:16] under my comments, but I can do it under the. Maybe it's better

[1:12:20] to do it now. Go ahead and do it. Okay, so the commission or

[1:12:23] the CRA board will remember that we had asked Jennifer to

[1:12:27] come back and give updates on the progress of Cinema Paradiso.

[1:12:32] She did that after the first and second quarters. Thank you

[1:12:35] folks from into. Yes. Thank you. We're now into the fourth

[1:12:40] quarter. Hold on folks from fDOT, if you have comments

[1:12:42] about the the stage and the color scheme, let us know. Okay.

[1:12:47] Traffic yellow. No, that always works, right? Yeah. Thank you.

[1:12:52] I love traffic yellow. Go ahead, go ahead. So we're now into the

[1:12:58] fourth quarter. We unfortunately missed the third

[1:13:01] quarter report that was on us not on Jen. And and you know

[1:13:06] things are going very well. The placer AI data that our

[1:13:10] esteemed team has been using in the downtown to track foot

[1:13:14] traffic really does show that Cinema Paradiso is an

[1:13:17] attraction in our downtown. And, you know, they've had some

[1:13:21] really great first run movies, The Odyssey. I think there's

[1:13:27] another one that I've been wanting to see that I just saw

[1:13:30] that your poster for the other day. And so, you know, it's

[1:13:33] really been, I think, a really positive addition with the, the

[1:13:38] art and culture Center managing the cinema. Several of you had

[1:13:45] expressed that you appreciate the support for the cinema, but

[1:13:48] that you just really wanted it to come out of a different

[1:13:50] bucket so that we weren't kind of taking marketing dollars to

[1:13:54] do this. We have been able to identify that, and that is the

[1:13:58] proposal in the next fiscal year's budget that we would use

[1:14:01] economic development dollars for the Cinema Paradiso support,

[1:14:05] and we would not be using those marketing dollars. Of course,

[1:14:09] Jennifer is still open to playing the marketing video and

[1:14:13] the informational video that we put up that has a lot of the

[1:14:17] progress on various projects and things that are going on on

[1:14:21] the beach and downtown. And with that, I'll turn it over to

[1:14:24] Jennifer. Good morning, chair, vice chair, and board members.

[1:14:27] My name is Jennifer Homans. I'm the executive director of

[1:14:30] Hollywood Art and Culture Center. Did an amazing summary.

[1:14:35] So thank you as always. She's very articulate and very

[1:14:39] concise. She addressed some of the concerns that people had

[1:14:42] had before, not about the cinema as a whole, but where

[1:14:46] the funding comes from. And, you know, I agreed, you know,

[1:14:50] with, you know, taking a big portion of that money and

[1:14:53] giving it to one organization, I understand that. And, you

[1:14:56] know, former executive director cameo, when we decided to take

[1:15:00] over operations, that was kind of a commitment. Where the

[1:15:02] money came from wasn't really where we got in the weeds on.

[1:15:06] So we really appreciate the city manager's office and the

[1:15:11] executive director for continuing the support. You

[1:15:15] might be talking about the dog Stars. So that's a great film.

[1:15:19] So as as Raelene pointed out, and we've talked before, we try

[1:15:24] to do a variety of programing from first run foreign language

[1:15:29] and independent films. We had a, a, an independent screening on

[1:15:34] Friday night. We had anybody who I know Adam knows a Studio

[1:15:39] Ghibli, I know your son. We were talking about all the

[1:15:43] different films that they did, a Q and after my very favorite

[1:15:50] favorite, My Neighbor Totoro film on Saturday. And then, of

[1:15:56] course, we have the Dog Stars, and we've been doing a lot of

[1:15:59] what we call page to screen because there's so many films

[1:16:01] that come out like The Odyssey. Obviously it was a book and the

[1:16:05] Dog Stars, we have Breakfast at Tiffany's coming out. The 65th

[1:16:09] anniversary is next month, so we'll be playing that as well.

[1:16:13] They're, they're revitalizing Sense and Sensibility because

[1:16:17] it hasn't been made ten times already. That will be coming

[1:16:20] out as well. So we try to do different engaging. So tonight

[1:16:23] we'll actually be doing a Q&A after the dog Stars. And so we

[1:16:28] when we have those page and screen, we promote a specific

[1:16:31] event where guests can talk about the difference between

[1:16:35] the book and the film adaptation and just, just

[1:16:38] create discussion. Again, we're always about creating community.

[1:16:41] And as, as the executive director mentioned, we do get a

[1:16:47] lot of traffic and we have been, you know, increasing. We have

[1:16:51] some improvements planned as well, some new paint and some

[1:16:55] new upgrades in the in the lobby. And it's been a great

[1:17:00] year. And so we're our fiscal year starts in October. So

[1:17:03] we've been budgeting for this and we're really excited. We

[1:17:07] get a lot of people coming from all different areas as

[1:17:11] different reports, you know, through our attendance, not

[1:17:14] just here, because we're able to kind of leverage the cinema

[1:17:17] as a multiple. Exposure package where here's a gallery. So

[1:17:24] that's kind of where the Studio Ghibli came out is. We had an

[1:17:28] artist and our summer exhibitions. Brian Reidy, who

[1:17:32] actually designs merchandise for Hot Topic based upon Studio

[1:17:38] Ghibli. So he was the one who did the Q and A, and he gave

[1:17:42] out different promotional items at the event. So the for us to

[1:17:45] be able to kind of leverage that, we're going to be doing

[1:17:48] an open house on September 27th to the community, very similar

[1:17:52] to our opening, where we activate all different spaces

[1:17:55] and we'll be doing again, it's great because now we can do a

[1:17:59] screening as well that one of our artists has a films as part

[1:18:03] of that day. And so it's just great to be multifaceted and

[1:18:09] get to work with some of the film festivals. Obviously, we

[1:18:12] still support the Fort Lauderdale International Film

[1:18:16] Festival and, and help with their production of that work.

[1:18:20] And we're open and we get surveys. I know that was a

[1:18:23] question people had. Are we sending out surveys we do to

[1:18:25] get some insight of that as well as, you know, kind of push

[1:18:30] through when people leave. So we have a new card going out

[1:18:34] that if you, you know, buy a glass of wine, you know, at the

[1:18:38] vintage, you get the next one half off or something. And so

[1:18:41] they'll have cards that will kind of push them out to, you

[1:18:44] know, a dozen or so groups that have responded to us because of

[1:18:47] course, we reached out to a lot of people, but what is their

[1:18:51] plan? So we're, we're really open and people contact us all

[1:18:53] the time. Anybody will tell you whether it's an event in the

[1:18:56] Arts Auditorium or the the theater or whatever. We always

[1:19:00] try to say, yes, we were really happy to, you know, host the

[1:19:05] pioneer days. So we're always open to being a space to bring

[1:19:09] people together because at the end of the day, we love arts

[1:19:12] and culture. I'm the biggest fan of all of them. I always

[1:19:15] say it's like Sophie's Choice. Which one do you love the best?

[1:19:18] I can't pick on the day, but we the basis is bringing people

[1:19:23] together and creating community connection. We've seen

[1:19:27] isolationism on all ages, like teenagers right now are less

[1:19:31] social than their parents. This is the first time ever in the

[1:19:34] history of humankind that teenagers are less social than

[1:19:37] their parents. So whatever we can do and serve the community

[1:19:40] to bring people together. As we always say, we don't care where

[1:19:44] you're from, what language you speak, how you love, how you

[1:19:47] vote. We are a place for everybody, and it's really

[1:19:50] wonderful when people are looking at that, like, we'll

[1:19:52] have the discussion tonight. Somebody will say something

[1:19:55] like, I never thought of that that way. That's really

[1:19:58] interesting. So it's very refreshing when people share

[1:20:00] different ideas and people learn from it and accept it.

[1:20:03] And instead of, you know, get combative. So the arts can do

[1:20:06] that better than anything in a really natural way. So really

[1:20:09] appreciate the support we're doing. You know, our team,

[1:20:12] we're, we're, we're small but mighty, and we're going to

[1:20:15] continue to listen to the community and deliver things

[1:20:19] that they need. Thank you. Jennifer. That's a great

[1:20:21] summary of all that you do. I would just encourage your team

[1:20:25] to find opportunities to push out the information about all

[1:20:29] the programs and opportunities. I saw a photo not too many days

[1:20:33] ago with, I think it was Commissioner Quintana at the

[1:20:35] Art and Cultural Center with like a drum type group. It was

[1:20:38] I don't know if that was there. That was in Fort Lauderdale,

[1:20:41] Fort Lauderdale. Okay. Well, but we have a drum circle. I

[1:20:44] know that night, the first Sunday of every month, if

[1:20:46] anybody's ever been to the 80th Street, 1/80 and Collins, it's

[1:20:49] the largest drum circle in the country. And it. Hatcher who is

[1:20:54] leads that also leads hours every Thursday night, the first

[1:20:57] Thursday night. And then we also have Sankofa child African

[1:21:02] dance that pairs with it. And it's really fantastic. Again,

[1:21:05] it's just. So that's Thursday. Thursday night starts at seven.

[1:21:09] The instructor is fantastic. She's lovely. And you see multi

[1:21:13] generation. So my point is, my point is if you can try to get

[1:21:16] the word out and push it because less people will just,

[1:21:19] you know, come to your website, you'll have to push the

[1:21:22] information out through social, through paid through, you know,

[1:21:24] giving the fliers to our CMA so they can post on, on our

[1:21:28] digital. I'd love to see that. And then with regards to Cinema

[1:21:31] Paradiso. I think some people, especially visitors on the

[1:21:36] beach, might be looking, how can I go see a movie? And are

[1:21:39] you listed on Fandango and those different sites that

[1:21:42] people can find? Like geographically we're Google

[1:21:45] Fandango. So our actual ticketing site that we chose,

[1:21:49] we did a lot of due diligence and it was indie cinema. It was

[1:21:52] this group out of London and actually Fandango just acquired

[1:21:57] them. So we've always been connected with Fandango. Now

[1:22:00] we're part of the Fandango system, like directly,

[1:22:03] internally, and we have been working with seemed. So I want

[1:22:05] to thank Joanne and her team. They get a couple posts out of

[1:22:08] our stuff every single week, as well as the Arts Park team with

[1:22:12] the the monitor. So we really appreciate that. What portion

[1:22:15] of your ticket sales for Cinema Paradiso are from Fandango?

[1:22:20] Like roughly, I would say probably 15 to 20%. I got you.

[1:22:26] So those are new customers. You could say, yep, that's good.

[1:22:29] And then just overall and then I'll ask Commissioner Hernandez,

[1:22:31] who's cute to speak overall as ticket sales increased, what

[1:22:34] can you tell us about performance and Visitorship at

[1:22:37] Cinema Paradiso? Our. Ours has steadily been rising. Some

[1:22:41] months are heavier than others just because of depending on

[1:22:44] the movie. Yeah, depending on the movie or if we have

[1:22:46] festivals, etc. but I know from. Since we've took it over, we

[1:22:51] have been. Our numbers have been much higher because we

[1:22:54] have all of the box office. So anybody that does this and

[1:22:58] knows you have to do daily box office reports. And so we're

[1:23:01] able to be able to track that data. So the Odyssey is

[1:23:04] something we got to go see. It's a good movie. Have you

[1:23:07] seen it was it was fantastic. We don't have that now. Dogstar

[1:23:10] just started on Monday and then we have a one. It's fantastic.

[1:23:13] Anybody likes like ballroom dancing. It's called Shake Your

[1:23:16] Booty. And again, that's one of those kind of independent films

[1:23:19] that like did very well at the festivals and like very

[1:23:22] engaging and very last comment I'll make is you're pointing to

[1:23:26] independent films. We as consumers don't have any

[1:23:30] understanding of them. Maybe if you're allowed to post a

[1:23:33] trailer on your social media that could maybe get people to

[1:23:35] want to want to come and see a good teaser. All right, board

[1:23:39] member Hernandez, thank you mayor. Great job. By the way. I,

[1:23:43] I spoke with the city manager at length regarding the Cinema

[1:23:46] Paradiso and the funding and the new residents that we have

[1:23:50] in the downtown. You may want to try to see how you can push

[1:23:54] the information to them so they can actually walk, because this

[1:23:57] is a new this is an amenity that we have in the downtown.

[1:24:00] Some of them don't even know that it's there. So whatever we

[1:24:03] can do through our city, whether our web page or

[1:24:06] information, that would be something nice. And maybe you

[1:24:08] can get with some of the restaurants or some of the

[1:24:11] other venues that are there regarding coming to a movie,

[1:24:16] having a dinner, a dessert or a drink, something like that, and

[1:24:20] highlight some of the happy hours that are taking there.

[1:24:22] Use the opportunity to do that, and you may be able to get some

[1:24:26] marketing dollars from those venues to be able to trade off

[1:24:29] with you when it comes to something like this, which is

[1:24:31] what we were looking for in the long run, to have something for,

[1:24:35] for the residents to be able to come to the downtown doesn't

[1:24:38] make any sense for us to be able to have 3 or 4000 new

[1:24:41] units and not have something for them to do in the downtown

[1:24:45] other than just venue bar venues. So thank you. Yeah. And

[1:24:49] we have some new rack card stands that are going to be

[1:24:52] going in some of the new buildings. We already have

[1:24:54] agreements with a few buildings. And then exactly what you just

[1:24:57] said, board member Hernandez, that creating some kind of

[1:25:00] monthly poster that we can put somewhere a lot of people don't

[1:25:03] want to put it on their front because they have their own

[1:25:07] esthetic. But if there's something that we can put in

[1:25:09] maybe on the way to the restrooms or something that's a

[1:25:12] little out of the way, that doesn't. Impede the esthetic

[1:25:16] that they're trying to do in the different restaurants to

[1:25:18] draw people to it. I don't want to prolong because I know

[1:25:22] Commissioner Gruber would like to have lunch at some point,

[1:25:24] but the point is, no, I'm just kidding. The point is, maybe

[1:25:28] you can get with some of these associations so they can

[1:25:32] highlight what's going on at the movie theater and some of

[1:25:36] the buildings there. What do you call this? Their management

[1:25:40] team. Maybe you can give them a flier and they can highlight

[1:25:43] that in their web page, or however they get the

[1:25:45] information out to their residents. In other words,

[1:25:47] let's do a marketing for the locals in the downtown, and

[1:25:50] then hopefully the rest of the city will catch on as to what

[1:25:53] is actually happening there. Yeah. So thank you, thank you.

[1:25:57] Let's go to board member Biederman. I like the way you

[1:26:01] think, but let's add a little bit to it. Do we have is the

[1:26:06] ticket buy still part of our deal or is that like the old

[1:26:10] deal and we're just giving money now. No, I think that

[1:26:14] wasn't it didn't fit. I know even before I started that had

[1:26:18] kind of that program had Twilight. But we do offer the

[1:26:21] city residents the 15%. We also offer Tuesdays $9 tickets all

[1:26:28] day, plus a free promo popcorn. And then we do a Bogo on art

[1:26:31] walk all day. Okay, so here's, here's my question kind of idea.

[1:26:36] Bouncing off of Commissioner Hernandez. Maybe you can fit

[1:26:40] into your budget free tickets at somehow and provide a

[1:26:46] welcome to the neighborhood. Enjoy a ticket or two free

[1:26:51] tickets on a city for moving into one of these buildings. Or

[1:26:56] even if you do a list from our water department on new water

[1:27:02] bills and sending them a Redeemer so we don't have to

[1:27:05] give away everything but a redeemable buy one, get one

[1:27:10] free or redeemable two free tickets just for moving into

[1:27:13] Hollywood. And this way it's drawing people into Hollywood.

[1:27:16] I can't imagine there'd be hundreds of people taking

[1:27:19] advantage of it, but it might provide goodwill and it might

[1:27:23] provide just that one new customer that's going to fall

[1:27:26] in love with the theater and come back for more and more and

[1:27:29] more. And we suggest that, like with the buildings that we're

[1:27:32] trying to get our rack card stands into, you know, in their

[1:27:35] mail rooms. So they're constantly seeing that's

[1:27:37] Broward Center does the same thing with all the Riverwalk

[1:27:39] buildings. But we also suggest we can give you a really

[1:27:43] discounted member card that comes with free passes as well

[1:27:47] for anybody that moves in. So we're doing that as well. And

[1:27:50] the other thing that Commissioner Hernandez brought

[1:27:52] up is in our establishments. Where they advertise these days,

[1:27:59] I mean, you could walk into the bathroom and there's a poster,

[1:28:04] poster or advertisement, a framed that happened in the

[1:28:09] ladies room too. Yeah, not so much for us, not so much. So I

[1:28:13] mean, on a on a stall doors and or on the bathroom doors. So

[1:28:18] some restaurants might allow you to do that. And then you

[1:28:20] just have to update it with the upcoming stuff. Just like the

[1:28:23] city puts our fliers on the doors at community centers. I

[1:28:27] think that might be a good opportunity. Yeah, I'll just

[1:28:31] add that a lot of these new buildings have apps for their

[1:28:35] residents, and maybe you can, you know, get an opportunity to

[1:28:38] be featured on the app. And, and, and also, while we're

[1:28:44] giving you advice on marketing direct mail, so us postal

[1:28:48] Service have something called everyday direct mail where you

[1:28:51] can just focus on the carrier route that's in the downtown

[1:28:54] vicinity, the people who can walk to the Cinema Paradiso and

[1:28:57] very inexpensively send them a postcard like super

[1:29:01] inexpensively. So you might want to do that from time to

[1:29:04] time. Board member Hernandez thank you, mayor. Just to give

[1:29:08] a shameless plug, Richards hardware. Whenever you register

[1:29:12] with them as a customer, they give you two free tickets for

[1:29:16] their movie theater on there. So maybe you can get with the

[1:29:19] leasing agents and that's in your neck of the woods. That's

[1:29:22] the reason I did that idea. And, and they actually made with the

[1:29:25] leasing agents to do something like that. When it comes to

[1:29:28] that and the marketing that the mayor was talking about, it's

[1:29:31] called every door, which means every door in that area will go

[1:29:34] and it's pennies on the dollar for, for the marketing. So

[1:29:37] thank you. Good, good, good work. Thank you for finding

[1:29:41] funding other than the marketing when it comes to this.

[1:29:44] And hopefully we will continue the efforts to be able to work

[1:29:47] for the residents in the downtown, as well as the

[1:29:50] businesses in the downtown, and get people in their doors.

[1:29:52] Thank you. Thank you. All right. Thank you, Jennifer. Looking

[1:29:55] forward to hearing more. Thank you. Have a good day. Yep. All

[1:29:59] right. Executive Director that does that conclude

[1:30:02] informational reports or did you have any other special.

[1:30:07] Nope. That was all for informational reports. Thank

[1:30:10] you. Thank you. Under director's comments. Sure.

[1:30:12] Let's go to board member Biederman. Let me activate his

[1:30:16] microphone. Here we go. So the only thing I have today is I'm

[1:30:19] very excited that we're ahead of schedule on the Harrison

[1:30:21] Street. Construction. It was very nice to see that we're

[1:30:28] ahead on something great. Let's go ahead to board member

[1:30:32] Quintana. I'll wave. That's even greater. Let's go to board

[1:30:38] member Shuhan. First, I want to wish Chris the very best. He's

[1:30:43] been a wonderful asset to the CRA and I. I will miss you and

[1:30:48] I very excited for you in the new position. So

[1:30:52] congratulations, VIN. I sent an email this morning. When you

[1:30:57] turn when you head down. Sheridan I'm sorry. A1 a just

[1:31:01] passed. Sheridan the filters are still on those drains and

[1:31:05] there's no construction work there. So I know we've had this

[1:31:08] issue before, but then as you continue down a one a, a lot of

[1:31:12] those drains are full of debris. I'm talking about the west side,

[1:31:16] but as long as they're going up and down a one, a, if they

[1:31:20] could check all of it. We had a meeting a few months ago at, I

[1:31:28] think it was a downtown Business Association meeting at

[1:31:31] the Greek Joint and talking about parking. And I had

[1:31:34] suggested that the restaurants could put up some signs

[1:31:38] advising their patrons that we have half priced parking for

[1:31:42] residents, but it's just occurring to me as we're

[1:31:45] sitting here talking about this marketing, that maybe it's a

[1:31:47] sign that we could. We could provide to the restaurants for

[1:31:57] them to frame and post on their walls. In other words, just to

[1:32:00] have somebody eating there and they're annoyed that they have

[1:32:03] to pay for parking. But they live in Hollywood, they don't

[1:32:06] even know that they could apply. So just an idea. I don't know

[1:32:09] if I need support, but just a poster to provide to downtown

[1:32:13] businesses, letting their customers know that if they're

[1:32:15] Hollywood residents, they could get half price parking. And I

[1:32:21] think that's it. Yep. That's it. Thank you, thank you. Good idea.

[1:32:28] Let's go to board member Hernandez. Thank you mayor.

[1:32:36] That that's a great idea. The businesses are willing to put

[1:32:38] the posters up because some of them just don't like putting

[1:32:41] things on their window. But we got to find a way of marketing

[1:32:45] that even even more I am in. I am supportive of the flags idea.

[1:32:49] I don't know if we need any more support, but I think that

[1:32:52] got support from everybody regarding, well, hold on. I

[1:32:57] mean, I don't know about permanent placement of flags

[1:32:59] like all year round and they end up getting, you know, where

[1:33:02] war and all that. But for the event, I think that's. What is

[1:33:06] your idea, Peter. Well, my, my idea was if we have the ability

[1:33:10] to be able. Well, he asked, what is your interpretation of

[1:33:14] the vice chairs idea? My. To further her idea was, in order

[1:33:19] for us to be able. We have sister cities and we have the

[1:33:22] flags of the sister cities here, and if we have the Arts Park

[1:33:25] and we have the ability to. And we discussed this at the Sister

[1:33:29] City program at some point, to be able to have some sort of

[1:33:32] art from that particular city. And if we have a flagpole that

[1:33:36] has their flag and we have their art in front of them, it

[1:33:39] could be used as an education to highlight some of what's

[1:33:42] going on, not only in that country, but in that city as

[1:33:44] well. I mean, so this is something the cultural base of

[1:33:48] the city of Hollywood is something that Sister City is

[1:33:50] looking to promote. And this is not all the countries of the

[1:33:54] world, but basically we can start with our sister cities.

[1:33:56] We can have a permanent flagpole for them, and we can

[1:33:59] have a flag for them, and we can have the art display at the

[1:34:03] at the Arts Park. And that's something that I would like to

[1:34:06] ask support for something like that. If you guys think it's

[1:34:08] something feasible at some point, not anything. I think

[1:34:11] it's worth exploring for to be a companion to the art piece. I

[1:34:14] like that it gives it more meaning. Correct. So that could

[1:34:17] be that could be interesting. We need one more support to

[1:34:19] look. Okay, so thank you. That's something that, you know,

[1:34:22] for arts support to look into. We would like to come back to

[1:34:25] you all with options and costs and things like that.

[1:34:28] Absolutely. And also, there has been a lot of talk from the new

[1:34:32] residents that are coming into the downtown that there's not

[1:34:35] much for their children to do at the Arts Park. So if we

[1:34:38] could have any kind of amenities for the children to

[1:34:40] do, and we do know that we have a splash pad and everything

[1:34:44] else, but something more entertaining for them, for the

[1:34:47] kids to for the parents to be able to take the kids and be

[1:34:50] able to have them be there and enjoy maybe half hour, 45

[1:34:54] minutes before they get worn out and then take them home

[1:34:57] because we starting to have more and more younger families

[1:35:00] move into the neighborhood. It's something for that to, to

[1:35:03] consider for the CRA or the city to be able to do something

[1:35:07] regarding that. I mentioned something last time, which was

[1:35:12] last week, by the way, we had a meeting last week as well. The

[1:35:16] the lighting on the north side of the Boulevard and Fillmore

[1:35:19] Street and some of the US one, it's it's working, which wasn't

[1:35:24] working. We have other taller poles that are not working. And

[1:35:28] my question would be is, are we looking to keep those chairs

[1:35:32] without being lit or are we looking to remove those? I was

[1:35:36] told at one point that once the lower ones would be working,

[1:35:39] the taller ones would be removed. Some of the residents

[1:35:41] are asking if that's going to happen. So just information

[1:35:44] purposes when you have the info, if you could let us know. And

[1:35:48] what's happening with the south side of the boulevard, that we

[1:35:51] still need some lighting that we've been waiting for a long

[1:35:54] time. Tree trimming. I know that we're working with the one

[1:35:58] way pilot in order to be able to do some drainage, new drains

[1:36:03] that we structure that we talked about the repaving of

[1:36:05] the roads and the lighting hopefully will go along with

[1:36:10] that as well. And tree trimming in order for the drains not to

[1:36:14] get clogged. I think one of the things that we're looking on

[1:36:16] the pilot program is to see how the new pitching of the road,

[1:36:20] the tweaking that it's taking place to push the water into

[1:36:24] the swells. If that works, it kind of becomes a moot point.

[1:36:28] If the drains are not maintained or if they're full

[1:36:32] of leaves. So if we get it's a concerted effort from everybody

[1:36:36] to be able to try to keep the area in the pristine stage in

[1:36:41] order to see if that's something that it can be done

[1:36:44] in other parts of the city. So we don't do anything. If we

[1:36:47] actually have a nice road, we have a nice landscaping and we

[1:36:51] don't maintain everything else. So I would just ask for that to

[1:36:54] be steady and that's all. And thank you. Good work on

[1:36:57] everything that's going on. Thank you. Let's go to Vice

[1:37:01] Chair Claire Wave. Thank you. Let's go to board member Gruber

[1:37:07] downtown on the beach wave as well. All right. So just for

[1:37:12] some of my comments, thank you, Chris, for your years with the

[1:37:15] CRA. Congratulations on going up to West Palm Beach and the

[1:37:21] environs there. I'm going to hold for the executive director

[1:37:26] to celebrate another CRA members last meeting here.

[1:37:32] Looking forward to receiving an update on Charnow Park concepts.

[1:37:36] As kind of discussed last last meeting, but want to see where

[1:37:40] we are and some ideas and get some feedback from the from the

[1:37:43] board when. Hopefully next meeting. I want to encourage

[1:37:48] the continuing Property Improvement program effort on

[1:37:51] the Broadwalk certainly, you know, needs to be pursued if we

[1:37:57] even might want to be more aggressive with the program

[1:38:00] terms to make it irresistible on the Broadwalk so that we can

[1:38:04] make sure that our you know, that our world fronting

[1:38:07] Broadwalk looks the best that it can and, and not wait for,

[1:38:12] for people to react to, you know, get to the point of code

[1:38:16] violation. Let's be proactive on how we want it to look and

[1:38:19] really try to choreograph that image of Hollywood Beach in the

[1:38:22] best way possible. With regards to downtown, I'll just say,

[1:38:26] Commissioner board Member Hernandez, your effort to work

[1:38:29] with C-met and have the one on one inquiries with new

[1:38:34] residents at their buildings for what they'd want to see

[1:38:36] downtown, I think, is a good guide to the brokers and

[1:38:40] property owners out there on what type of businesses the

[1:38:44] residents who live there would like to see and therefore, you

[1:38:47] know, have success with, you know, both for them and for the

[1:38:50] property owner and for the tenants, whether it's the

[1:38:53] lifestyle options, you know, with the different restaurant

[1:38:56] varieties, live music farmer's market, I'm reading here from

[1:38:59] the, from the feedback you guys got from residents, cultural

[1:39:02] activities, additional family community events on fitness and

[1:39:06] recreation, they talked about fitness studios and gyms,

[1:39:08] Pilates and yoga studios, dog park amenities, which I know

[1:39:15] Ricky has been working on with regards to the dog park. At

[1:39:18] Arts Park, we also have the memorial fitness zone that's

[1:39:21] coming to the Arts Park. Hopefully Ricky that's moving

[1:39:24] along quick to construction. When they note basketball and

[1:39:28] pickleball courts, it makes me wonder. They probably don't

[1:39:30] know about Jefferson Park, which is, you could say, a

[1:39:33] walking distance away from downtown with great facilities

[1:39:35] for basketball and pickleball. Just wellness amenities and

[1:39:40] wellness programing, they noted. And then with regards to

[1:39:44] parking and mobility, I'm just looking down the list here. It

[1:39:48] looks like we, we, we do, we do. We do a lot of what what is

[1:39:52] noted here for convenience and for, for cleanliness and all

[1:39:56] that they they note there. And I know that a large majority of

[1:39:59] them, I think in the 90 percentile, expressed

[1:40:02] satisfaction. And with downtown and living there, of course,

[1:40:07] Trader Joe's was mentioned. You know, as we always like to push

[1:40:10] for an additional grocery options. Thankfully, Walgreens

[1:40:15] is opening soon. And so pharmacy was one of their one

[1:40:18] of their desires. I think they love the new store. And a

[1:40:22] bookstore is always something that people, you know, look

[1:40:24] forward to, to, to bring in. So I think we do have a little bit

[1:40:28] of feedback now for brokers on what people want to see and

[1:40:31] therefore support. So thank you, Joanne. Thank you. Board member

[1:40:34] Hernandez. Go ahead. Thank you mayor. I can't take any credit

[1:40:37] for that. It might have been my idea to do a survey, but C-met

[1:40:41] is the one who actually took the lead in doing the survey

[1:40:44] and actually put hands on boots on the grounds and getting that

[1:40:47] information. So thank you for doing that. All right. We're

[1:40:49] getting somewhere exciting and looking forward to the next

[1:40:51] steps with retail strategies and the feedback and the push

[1:40:54] to, to fill spaces with desirable tenants. All right.

[1:40:58] And with that general Council, any no comments today. All

[1:41:02] right. Executive Director, the moment we've all been waiting

[1:41:04] for, we see a bouquet of flowers there. I wonder what

[1:41:07] that's for. Yeah. I'm going to move over here because

[1:41:10] otherwise I'm sort of behind the bouquet of flowers. And,

[1:41:14] you know, this is our moment that we probably get to

[1:41:17] embarrass Susan just a little bit. As you all know, this is

[1:41:21] our last meeting with Susan Goldberg serving as the deputy

[1:41:25] director of the Hollywood Community Redevelopment Agency.

[1:41:29] Susan is officially retiring next week. We've been trying to

[1:41:33] prevent it, but she's doing it anyway. After 26 years of

[1:41:38] service with the city and the CRA. I, along with all of the

[1:41:48] CRA and city staff who have worked with Susan during her

[1:41:52] tenure, would like to take a moment to recognize Susan's

[1:41:56] extraordinary contributions, which can be seen throughout

[1:41:59] the city. We have a PowerPoint that will highlight some of the

[1:42:04] before and after. Susan. Is that. Yeah. Yes. So that will

[1:42:09] highlight some of the most extraordinary. Look at the

[1:42:12] power lines on the Broadwalk. Oh my God. Yeah. Perhaps most

[1:42:16] noteworthy as you see, you kind of see the before and after on

[1:42:20] the broad walk that was Susan was a huge part, the lead on

[1:42:26] the Broad Walk revitalization that took place in 2007, along

[1:42:33] with the plans for the rehabilitation and

[1:42:36] beautification of all of our side streets. This actually

[1:42:38] showed that they they actually set up what the broad walk

[1:42:42] would look like in the Hollywood Beach Culture and

[1:42:46] Community Center, with the pavers and the, you know, the,

[1:42:51] the light fixtures, you know, the wall walls so that everyone

[1:42:55] could kind of see what was to come. And it obviously made a

[1:43:00] huge difference. Susan's work on the Broad Walk was honored

[1:43:05] by the American Planning Association in 2013, naming

[1:43:10] Hollywood Beach Broadwalk as one of America's great public

[1:43:14] spaces. Top ten Public spaces in America. And so, of course,

[1:43:22] all over Hollywood. Susan has left her mark both through her

[1:43:25] years as an architect with the city's original Department of

[1:43:29] Design and Construction Management, and then as deputy

[1:43:32] director, overseeing all of the improvement projects on the

[1:43:35] beach. We kind of forget what the Broad Walk looked like, you

[1:43:38] know? Yeah, exactly. So I have a memento that staff has put

[1:43:46] together. Not to mention this, not to mention the street ends.

[1:43:54] Yeah. There you go. Wow. All right, so the team at the CRA,

[1:44:00] Susan, if you'd like to join us up here. Has a created a little

[1:44:08] plaque with the broad walk in it. Susan Goldberg, thank you

[1:44:13] for 26 years of outstanding leadership and contributions to

[1:44:16] the city of Hollywood. Your passion, vision, and dedication

[1:44:20] to public service make this a better place. Oh, thank you. We

[1:44:26] have a card and flowers. Thank you, thank you. Thank you very

[1:44:33] much. She doesn't like to be in front in front of the

[1:44:44] microphone, but. I think I think she knew she was going to

[1:44:49] be put on the spot. She's prepared as always. She's gonna

[1:44:54] this is her exit opportunity. All right. Susan, let it let it

[1:44:58] out. You know, years ago they used to have exit interviews at

[1:45:02] the city. We'll be happy to entertain that. Thank you so

[1:45:10] much. I'm glad I'm not crying yet. And I didn't put mascara

[1:45:13] on today, so thank you, Ray Lynn. Thank you, board members

[1:45:17] and thank you staff. Chair, vice chair, board members. Last

[1:45:27] time, Susan Goldberg, deputy director of the CRA. After 26

[1:45:32] years of service with the City of Hollywood and the CRA, my

[1:45:35] final day will be September 10th. After all of our

[1:45:39] discussions about marine turtle lighting over the years, I

[1:45:42] think the sea turtles and I have both aged a bit. People

[1:45:48] sometimes ask what kept me here so long? Honestly, it was the

[1:45:53] opportunity to design public spaces and show that government

[1:45:57] architecture doesn't have to feel institutional, that good

[1:46:00] design and durability go hand in hand. My goal was always to

[1:46:05] champion architectural integrity and create enduring

[1:46:09] designs that will benefit this community for generations. I

[1:46:13] started with the city as a senior project manager, and I'm

[1:46:16] finishing my career as deputy director, a journey that led me

[1:46:20] see this work literally from the drafting table to big

[1:46:24] picture decisions. Some of my earliest work, back around 2000,

[1:46:30] included the fire Station 74, the Emergency Operations Center

[1:46:34] and public works lockers, and lunchrooms projects that laid

[1:46:38] the groundwork for the kind of thoughtful people first design

[1:46:42] I'd carry through the rest of my career. On the beach, I led

[1:46:46] the transformation of the Hollywood Beach Broadwalk into

[1:46:49] a nationally recognized gem. Back then, our offices were

[1:46:53] literally a trailer on Van Buren Street. We poured a test

[1:46:57] lab of the shell concrete, had elected officials come out with

[1:47:01] their bicycles. We showed mock up benches and even had the

[1:47:05] elected officials run their hands over the pavers and

[1:47:08] materials before we committed to athing, the hands on

[1:47:12] process paid off. I had the honor several years ago of

[1:47:18] presenting our work to the American Institute of

[1:47:21] Architects National Convention in Chicago. My team and I also

[1:47:26] revitalized Chicano Park, built the garage as at Garfield

[1:47:30] Street and Nebraska Street, created street end plazas with

[1:47:33] vibrant mosaics and completed resiliency projects with

[1:47:37] undergrounding of overhead utilities and drainage. Part of

[1:47:40] over $200 million of infrastructure projects in the

[1:47:44] beach. CRA downtown. I recently oversaw $20 million in the

[1:47:50] Harrison Street and Hollywood Boulevard projects. We used

[1:47:54] that exact design, design, hands on approach, setting up a

[1:47:58] mock streetscape where business owners and elected officials

[1:48:01] and the community could weigh in first. None of this was a

[1:48:05] solo effort. I want to thank my incredible team, Mo and Sarita,

[1:48:10] esteemed engineers who have been with me for 26 years,

[1:48:14] along with Lisa, Adam, Phyllis, Francisco, Alan, Manny, and

[1:48:18] Adriana. Your work and your care mean more than you know.

[1:48:23] Some of my proudest moments come from mentoring the next

[1:48:27] generation. Francisco and Christopher Christopher

[1:48:31] recently accepted a position as city architect elsewhere, and I

[1:48:37] could not be prouder. Watching someone you trained go on to

[1:48:41] lead their own department. That's truly a legacy in itself.

[1:48:45] I would also like to thank Ray Lynn, our Executive Director

[1:48:49] and City Manager, for her support as I've wrapped up this

[1:48:52] chapter, thank you for the opportunity to serve the CRA in

[1:48:56] city and community over these 26 years. I'm deeply grateful

[1:49:01] for the experiences we shared, the lifelong relationships

[1:49:04] built along the way. Well, thank you, Susan, on behalf of

[1:49:15] the CRA board, really such a legacy that's been highlighted

[1:49:18] in these in the presentation. And to hear you reflect on the

[1:49:22] 26 years of what you've achieved for the city. We're

[1:49:25] really, as mayor, really grateful and thankful to the

[1:49:29] city, had the opportunity to have you on board and lead

[1:49:33] these projects. So many of them were executed so cleanly. And

[1:49:36] the result, as you said, enduring and beautiful. And

[1:49:39] that will last generations. And so just grateful to have have

[1:49:43] had you for 26 years. We're really fortunate and we look

[1:49:46] forward to seeing you again, whether it's at the YMCA or

[1:49:49] elsewhere. We know you're not leaving Hollywood, even though

[1:49:51] I know you like to spend time in Costa Rica. So thank you,

[1:49:55] Susan, so much. Really proud. You've always been the most

[1:49:59] professional and the most knowledgeable person I could

[1:50:01] call on any subject that I had a question with over the past

[1:50:04] ten years, and I might have to still just call you some more

[1:50:10] Commissioner Shuhan. Thank you, chair. I'm just going to echo

[1:50:17] that. I, I just want to say that Hollywood as a city, has

[1:50:22] been so lucky to receive the gift of your talents. And, you

[1:50:27] know, as someone in the world of construction, I think it's

[1:50:30] so cool to be able to walk down a street and, and say, hey, I

[1:50:35] had a part of that. And for you, Susan, it's the beach. It's

[1:50:39] downtown. It's these monumental spaces that you will continue

[1:50:43] to walk down and just know that you know, your heart and soul

[1:50:47] is, is there and oh, personally for me, you have just been such

[1:50:54] a calm and professional source of advice. And the mayor said

[1:50:59] it. You're there's no escape. You say you started out in one

[1:51:03] position and ended as deputy director, but our choice was

[1:51:05] for you to end as director. So you escaped that by the hair on

[1:51:11] your chin. Right. And so we're very excited for you in this

[1:51:16] new chapter, but you'll be very missed. And listen, thank you

[1:51:21] so much. Thank you. And with that, there is no further

[1:51:29] business at the CRA. This meeting and this chapter, Susan,

[1:51:32] is temporarily adjourned.

Regular Community Redevelopment Agency Meeting on 2026-09-02 9:00 AM

Agenda

Transcript