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[0:23]
>> let's go ahead and start the
[0:24]
year. There's a tv see member
[0:27]
meeting going on this morning.
[0:29]
and there's a
[0:31]
so there's some cast members
[0:32]
and that maybe 2 or 3. And then
[0:34]
there's a waterways commission
[0:36]
and there's maybe one or 2 in
[0:38]
there
[0:39]
and then
[0:43]
and everybody else where
[0:44]
they're happy, they everybody
[0:45]
was invited.
[0:48]
and
[0:50]
what I'd like to do is just
[0:53]
introduce everybody who's up
[0:55]
here and just start with this
[0:57]
trimmer. I want to thank
[0:59]
council member palou so far.
[1:02]
he's the co
[1:05]
he's the co
[1:09]
he's he's jointly doing this
[1:11]
notice. Meeting with me is
[1:12]
that's what I'm saying and I
[1:14]
appreciate you.
[1:19]
>> signature of the council for
[1:21]
the deaths.
[1:25]
>> prime all ceo of gateway
[1:27]
jacks, 100 north flores street
[1:29]
downtown.
[1:31]
>> and my name is matt carlucci
[1:32]
on the city councilman at large
[1:34]
group for
[1:35]
the police district 7.
[1:38]
okay. Thank you. And I see we
[1:40]
have a lot of members from the
[1:42]
dia out in the audience won't
[1:43]
solve all of your hands.
[1:46]
okay.
[1:49]
and we've got members of the
[1:50]
administration are here.
[1:51]
we under shells hands
[1:55]
and we have
[1:57]
some council aides here,
[2:00]
asian games.
[2:02]
I know you're out there.
[2:03]
okay.
[2:04]
and we have our council office
[2:08]
of general counsel is
[2:09]
represented here in a council
[2:10]
auditors
[2:11]
who I always like to be here,
[2:13]
council auditors and the gc.
[2:16]
you can't live with them and
[2:17]
you can't live without him
[2:18]
sometimes.
[2:20]
but I always lean h*** o*
[2:22]
and always wind up ending to
[2:24]
their will
[2:25]
because they're most always
[2:26]
100% right.
[2:28]
so I have some remarks and I
[2:32]
will read my remarks because I
[2:33]
want to make sure I see
[2:35]
everything exactly the way I
[2:36]
want to say them.
[2:38]
and although we don't have
[2:41]
my colleagues here, hopefully
[2:42]
they'll get to just to the
[2:45]
meeting somehow. I will
[2:46]
probably send out my remarks to
[2:48]
them and even if they hear or
[2:50]
read them.
[2:52]
but my remarks this morning,
[2:54]
the purpose of this meeting is
[2:56]
we'll be explained as I
[2:58]
go through my remarks, I might
[2:59]
take a little more than the
[3:02]
average given time. But since I
[3:05]
happen to have called this
[3:05]
meeting, I think I can get away
[3:07]
with it.
[3:09]
are you okay with that? Can
[3:10]
simply set of
[3:12]
run with it, ok, they don't
[3:14]
turn it over to you and then
[3:15]
we'll
[3:17]
turn it over the into the
[3:18]
purposes, as will be explained.
[3:19]
my remarks for this meetings
[3:21]
about the in 7 publix and pearl
[3:25]
square development here in
[3:27]
jacksonville.
[3:30]
and so the
[3:32]
before I get into the in 7
[3:34]
publix and pearl square
[3:37]
remarks, I would like to share
[3:39]
a few things that are on my
[3:40]
heart this morning, perhaps on
[3:42]
my mind as well.
[3:45]
I want to apologize to the
[3:46]
chairman of neighborhoods
[3:48]
committee,
[3:50]
chris miller, god blessing
[3:52]
for my trying his patience the
[3:54]
other day,
[3:55]
which might have been somewhat
[3:56]
on purpose. But that was not
[3:58]
making it right.
[3:59]
hello, john mooney,
[4:03]
but writers patients the other
[4:04]
day and I know I pushed the
[4:06]
limits of my time at the end of
[4:08]
the neighborhoods meeting for
[4:09]
those of you might have been in
[4:10]
attendance.
[4:14]
I know
[4:17]
I recognize the responsibility
[4:19]
that he has to keep the meeting
[4:22]
moving in, respecting
[4:25]
and a respected physician
[4:26]
holes. And most of all, I
[4:29]
respect the rules that we
[4:31]
operate under.
[4:32]
so I want to get that said and
[4:35]
say that sincerely
[4:38]
and take full responsibility
[4:39]
for and I do respect my
[4:41]
colleague
[4:43]
in his gavel,
[4:47]
but also hope folks, including
[4:49]
my colleagues.
[4:56]
they understand that after so
[4:58]
many years on this council
[5:00]
and having seen so much of
[5:02]
jackson's history unfold,
[5:04]
sometimes it's difficult not to
[5:06]
share everything. I'd like to
[5:08]
share 3 minutes allotted.
[5:10]
that's one reason I call this
[5:12]
meeting today.
[5:13]
there's so much to be said
[5:14]
about how this project fits
[5:16]
into jacksonville's history
[5:20]
and where I believe it will
[5:21]
take our city
[5:23]
in the future.
[5:25]
so with that said,
[5:27]
I want to thank you all for
[5:28]
being here. I want to thank the
[5:30]
media for being here wherever
[5:32]
they may be to the leave or
[5:34]
they hear. Okay. Thank you for
[5:36]
being here
[5:39]
and for my
[5:40]
council colleague who is the
[5:42]
district councilman for
[5:43]
participating.
[5:45]
I call the meeting because as
[5:46]
an at-large member, I also
[5:48]
represent district 7 and I
[5:49]
believe what is happening with
[5:51]
the pearl square
[5:52]
represents one of the most
[5:53]
important opportunities for
[5:55]
downtown jacksonville.
[5:57]
perhaps one of the most
[5:58]
important I've seen in my
[6:00]
lifetime.
[6:02]
some here I may be preaching to
[6:04]
the choir. I get that.
[6:06]
but to others, this narrative
[6:08]
may answer some questions.
[6:10]
particularly lot of my
[6:11]
constituents who asked big
[6:13]
questions about
[6:14]
was this project so important.
[6:17]
what is a needed sense and so
[6:18]
forth
[6:20]
and 7 and publix in particular
[6:24]
is an important part of pearl
[6:26]
square.
[6:28]
it would bring 258 apartments
[6:30]
in a full-time service, publix,
[6:32]
grocery store or the pharmacy
[6:34]
to downtown.
[6:36]
it is also a part of a billion
[6:38]
dollar plus investment that
[6:41]
will transform 9 downtown
[6:43]
blocks and help attract even
[6:45]
more private development than
[6:47]
just this group.
[6:49]
what should not be lost on us
[6:51]
in jacksonville? It's all very
[6:53]
fortunate. We are to have a
[6:55]
development group willing to
[6:56]
invest more than a billion
[6:58]
dollars in the heart of our
[6:59]
central business district.
[7:02]
I can't tell you how many prior
[7:03]
mayors would have loved to have
[7:06]
had that type of investment
[7:08]
happening in our downtown
[7:11]
investment. So the scale,
[7:13]
we'll be transformational.
[7:16]
no doubt that we all love our
[7:18]
neighborhoods, right? We love
[7:19]
our neighborhoods where we
[7:21]
live.
[7:22]
but as much as those
[7:23]
neighborhoods mean to us,
[7:26]
cities are known by their
[7:27]
downtowns fight
[7:30]
nodding of hands. Yeah.
[7:32]
downtown's are known just
[7:34]
cities are known by their
[7:35]
downtowns in downtown's.
[7:38]
downtown is jacksonville's own
[7:41]
signature.
[7:43]
yeah. I think about that.
[7:44]
every time I travel out of town
[7:46]
every time I travel out of
[7:48]
town, I come home
[7:49]
and then as I drive from the
[7:51]
airport
[7:52]
and cross the fuller warren
[7:53]
bridge going back to my beloved
[7:56]
neighborhood, san marco.
[7:58]
I look out at the skyline of my
[8:00]
hometown immediately
[8:03]
and with our beautiful saint
[8:04]
johns river
[8:06]
flowing through the heart of
[8:07]
our downtown. And I think,
[8:09]
you know,
[8:10]
we may not have the biggest
[8:11]
skyline,
[8:13]
but there are very few places.
[8:15]
thank you. Match the beauty of
[8:17]
our us.
[8:20]
no doubt. I take great pride in
[8:21]
that view.
[8:23]
it welcomes me home every time
[8:25]
he reminds me of what a special
[8:27]
place and a special home
[8:28]
jacksonville is
[8:30]
what special downtown we
[8:32]
already have
[8:35]
and how that downtown is
[8:36]
transforming
[8:38]
for the greater before our
[8:39]
eyes.
[8:41]
and I got to tell you, frankly,
[8:43]
I have never seen such an
[8:45]
exciting time like this in my
[8:47]
life
[8:48]
in our downtown.
[8:51]
I have great faith in the
[8:53]
future.
[8:54]
and I believe investments like
[8:55]
pearl square for making that
[8:58]
future a reality.
[9:00]
and I have to tell you, there
[9:01]
are more to come.
[9:03]
they're going to be more to
[9:04]
come. That are going to be so
[9:05]
exciting.
[9:06]
it's a great time to be a city
[9:08]
council members. A great time
[9:09]
to be a citizen to
[9:11]
jacksonville.
[9:13]
we should be celebrating
[9:15]
in addition and importantly,
[9:18]
there's an observation I would
[9:19]
like to make
[9:21]
and this is important for us to
[9:22]
think about because as I go
[9:24]
through social media
[9:28]
in a neighborhood, social media
[9:30]
where I live,
[9:33]
this is some I like to I'd like
[9:35]
to say, I think downtown's
[9:36]
resurgence.
[9:38]
it snuck up on a lot of our own
[9:40]
citizens
[9:42]
because for years
[9:43]
they have heard about downtown
[9:46]
struggles,
[9:47]
thanking buildings, the
[9:49]
challenges of tracking
[9:50]
investment.
[9:52]
but something important is
[9:53]
happening downtown
[9:55]
and we need to help our
[9:56]
citizens see it and understand
[9:59]
what it means to jacksonville's
[10:00]
future.
[10:02]
they're not just on negative
[10:03]
people. It's just a couple of
[10:05]
them. I think
[10:07]
to a large degree
[10:09]
more people now want to live
[10:10]
downtown. We want to walk to
[10:12]
restaurants, enjoy the
[10:13]
riverfront
[10:14]
and be a part of an active
[10:15]
urban neighborhood.
[10:17]
but a neighborhood needs more
[10:18]
than apartment if these
[10:20]
everyday services.
[10:22]
that's why the public's is so
[10:24]
important.
[10:26]
the grocery store in a pharmacy
[10:27]
make downtown living more
[10:29]
practical
[10:30]
and attractive.
[10:31]
they helped turn a collection
[10:33]
of buildings into a real
[10:34]
neighborhood support nearby
[10:37]
businesses and create the
[10:39]
foundation for further growth.
[10:43]
there's also important
[10:44]
financial benefit
[10:46]
downtown offers an
[10:47]
extraordinary opportunity to
[10:49]
create a new taxable value
[10:53]
block by block
[10:55]
that growth strengthens our tax
[10:58]
base in creates additional
[10:59]
revenue that can benefit our
[11:01]
entire city.
[11:04]
I often like to say no work and
[11:05]
contribute to our tax base
[11:07]
block by block more,
[11:09]
then a vibrant downtown.
[11:11]
so why are incentives needed if
[11:14]
this is such a promising
[11:15]
investment why they needed
[11:17]
since met? I get asked all the
[11:18]
time
[11:19]
when I when I drive out of
[11:21]
downtown jacksonville not get
[11:22]
into the comfortable suburbs of
[11:25]
jacksonville. What he'll need
[11:26]
incentive is is such a great
[11:27]
place. What you need it
[11:32]
developing downtown is
[11:33]
complicated.
[11:35]
demolition aging utilities,
[11:38]
there's you to if you take an
[11:39]
x-ray machine
[11:41]
and you get x ray underneath
[11:43]
the ground of downtown,
[11:45]
you would find a maze of pipes,
[11:49]
the wires of
[11:53]
enough stuff underneath there
[11:54]
that if it was caught and you
[11:56]
could need a sweater 100 times
[11:58]
over
[12:00]
demolition, aging utilities,
[12:02]
infrastructure improvements in
[12:04]
the challenges of working
[12:05]
around existing buildings,
[12:08]
redevelopment considerably more
[12:10]
expensive than building on an
[12:13]
just an undeveloped piece of
[12:14]
land.
[12:16]
those costs create a financing
[12:18]
gap.
[12:20]
even where the demand for the
[12:23]
the finished project is there.
[12:26]
and this is where I believe the
[12:28]
public purpose comes in,
[12:30]
that sometimes it's hard to
[12:32]
understand
[12:33]
as a regular citizen
[12:35]
whose productive
[12:36]
taking their kids to school to
[12:38]
little league going to work,
[12:40]
paying your taxes.
[12:42]
they're not really paying
[12:44]
attention to downtown that.
[12:45]
we are down here and we have to
[12:46]
understand
[12:50]
public dollars are the
[12:51]
requested not to simply help
[12:53]
build one particular project,
[12:56]
but to establish the energies,
[12:58]
the activity and the vibrancy
[13:00]
of our downtown.
[13:02]
we need people living downtown
[13:06]
businesses opening and
[13:08]
investing in investment coming
[13:09]
back into the heart of our
[13:11]
city.
[13:14]
when we do that successfully,
[13:16]
we create new valuable
[13:19]
properties that add to our tax
[13:20]
base
[13:22]
and generate revenue to help
[13:23]
services
[13:24]
throughout jacksonville
[13:27]
and not just downtown
[13:29]
and those services. Along with
[13:31]
the struck a stronger tax base
[13:34]
help improve quality of life
[13:37]
for people throughout
[13:39]
our entire city, all 870 some
[13:42]
odd square miles.
[13:45]
the benefits of a stronger
[13:47]
downtown don't stop.
[13:48]
and the downtown boundary
[13:50]
they extend, as I said to the
[13:53]
entire city.
[13:55]
and that's why I believe
[13:56]
responsible downtown
[13:57]
development is important to all
[14:00]
our citizens throughout
[14:02]
jacksonville.
[14:04]
and you know what? It's up to
[14:05]
us
[14:07]
to understand that we need to
[14:10]
explain that to our citizens.
[14:13]
we can't just assume they know
[14:15]
we can't get
[14:20]
they understand that.
[14:22]
well, maybe just because we
[14:23]
haven't explained it well
[14:24]
enough.
[14:27]
of course, we have a
[14:28]
responsibility to make sure
[14:30]
incentives are justified.
[14:33]
a lot of people think we're
[14:34]
just throwing out the money.
[14:38]
you don't live. It just just go
[14:39]
on the social media of your
[14:40]
choosing.
[14:43]
the private investment is
[14:44]
substantial,
[14:46]
but the public benefits warrant
[14:48]
the cost.
[14:51]
we must scrutinize the numbers
[14:54]
to protect our taxpayers.
[14:56]
and we when we explain the
[14:59]
purposes
[15:01]
and we're accountable for
[15:02]
those,
[15:03]
you know, we're doing
[15:05]
we're helping bring the public
[15:07]
along with this.
[15:10]
make people feel like we're
[15:11]
just ignoring them and leaving
[15:13]
them behind
[15:14]
in taking care of our own
[15:15]
little pet projects.
[15:19]
we've got to bring people along
[15:20]
with us
[15:22]
because jacksonville does best
[15:24]
when we move together.
[15:26]
and I know our mayor every time
[15:28]
she goes to town meeting,
[15:30]
she explains to us.
[15:32]
but the mayor can only do so
[15:33]
much. She has town meeting
[15:35]
after town meeting after town
[15:37]
meeting
[15:38]
and I hear her explain these to
[15:39]
the meetings that I go to.
[15:43]
sometimes we go to town me
[15:44]
think you're talking to the
[15:45]
world.
[15:47]
sometimes I feel like, you
[15:48]
know, going out into the middle
[15:50]
of james weldon johnson park
[15:52]
with a megaphone, maybe all
[15:54]
parra angie nixon's megaphone.
[15:57]
it's a their jacksonville over
[16:00]
do down here is really good.
[16:01]
let me explain. But you know
[16:03]
what?
[16:04]
think about the people at the
[16:06]
town center,
[16:08]
the people way out and run
[16:10]
the people on the west side,
[16:12]
the people of the beaches,
[16:14]
do they really?
[16:16]
it's just message penetrating
[16:19]
and that's why I hope that the
[16:21]
media would be here. I we
[16:22]
understood that if our cast
[16:24]
members didn't show up, but I
[16:26]
have to say, you know, all due
[16:28]
respect to my council members,
[16:31]
I'm not sure some of the
[16:32]
council members really
[16:33]
understand this that well,
[16:36]
and I say that as a
[16:37]
councilmember who in my first
[16:39]
term,
[16:41]
I really didn't understand
[16:42]
that. Will
[16:44]
it took
[16:46]
it took
[16:48]
preston haskell,
[16:51]
jack diamond.
[16:52]
it's mothers to get it through
[16:53]
my thick skull.
[16:55]
and then I began to understand,
[16:59]
but we must scrutinize the
[17:01]
numbers and protect our
[17:02]
taxpayers.
[17:07]
one thing also learn
[17:09]
years and years and years ago
[17:11]
in my first term,
[17:13]
we must look to the long-term
[17:15]
re to to the long-term return
[17:19]
for jacksonville as a whole,
[17:21]
not just the cost, what the
[17:23]
incentive is today.
[17:26]
and when it comes to a budget,
[17:29]
we must look just beyond
[17:31]
ourselves.
[17:33]
we must look beyond our
[17:34]
property tax bill
[17:37]
because every dollar in a
[17:38]
budget,
[17:40]
there's a person
[17:42]
that has affected.
[17:44]
and that's why I wrote that
[17:45]
editorial years or months ago,
[17:48]
probably one years ago, 2
[17:49]
months ago
[17:51]
before we took it up, saying
[17:53]
behind every dollar in a
[17:55]
budget,
[17:56]
there's somebody on the
[17:58]
receiving end of that.
[18:00]
maybe a senior citizen
[18:01]
receiving a meals on wheels,
[18:04]
maybe a veteran
[18:06]
receiving a service or perhaps
[18:08]
some recognition
[18:09]
and a veterans day parade.
[18:12]
the budget goes for so many
[18:13]
things
[18:15]
and it's so important.
[18:21]
I'm almost done.
[18:23]
they're me out. I don't get a
[18:24]
chance to talk like this much
[18:26]
and and and cut off and gavin
[18:28]
overhead 5 times,
[18:31]
5, 6, 7, minutes ago.
[18:34]
I'll let david bear line have a
[18:35]
remarks, but you won't get the
[18:36]
all to couples albany.
[18:42]
here's the gist of it.
[18:44]
whether amendment 3 passes or
[18:45]
not,
[18:47]
I don't care if it passes will
[18:49]
deal with it. You know, just
[18:51]
have to do that.
[18:54]
but whether it passes or not,
[18:56]
in effect it to next year,
[18:58]
we'll deal with them.
[19:01]
but I believe is the parent of
[19:03]
that. We pass this legislation
[19:04]
before us in november.
[19:07]
is that important?
[19:10]
and I will tell you if we let
[19:12]
this opportunity
[19:14]
this legislation
[19:16]
and this opportunity slip by,
[19:19]
we fail to pass this
[19:20]
legislation,
[19:22]
I believe it will become one of
[19:23]
the
[19:24]
one of our greatest regrets.
[19:29]
it will be an opportunity that
[19:30]
we must not let slip past us.
[19:35]
I believe pearl square
[19:37]
and then 7
[19:40]
and the public's.
[19:42]
we'll make a real difference
[19:43]
for downtown,
[19:44]
but not just for downtown.
[19:47]
but for all the reasons I
[19:48]
stated prior
[19:49]
for our entire city,
[19:53]
this is an opportunity to build
[19:55]
on the progress
[19:56]
that's already underway.
[19:59]
we will pass this.
[20:02]
not sure what kind of
[20:03]
credibility we're going to
[20:04]
continue to hold
[20:05]
with this development team and
[20:07]
certainly with development
[20:08]
teams to come.
[20:18]
this will be an opportunity to
[20:20]
attract more residents or
[20:22]
businesses and make our
[20:24]
downtown the signature
[20:26]
the jacksonville deserves.
[20:30]
so lets ask the hard questions,
[20:32]
understand the financial
[20:33]
commitments and get this
[20:35]
opportunity. The serious
[20:36]
consideration that it warrants,
[20:40]
we still can vote yes or no.
[20:43]
but with that, I have invited
[20:45]
the development team. Let him
[20:47]
sit up here
[20:49]
just so they can look,
[20:50]
everybody in the eye
[20:55]
give us the justification for
[20:56]
the requested incentives.
[20:59]
look forward to hearing their
[21:00]
presentation.
[21:02]
I want the council auditors to
[21:04]
have your your ears, your eyes
[21:07]
open so that if there's any
[21:09]
questions that
[21:11]
you may have that you might
[21:12]
want to pass along to me,
[21:14]
want to hear him
[21:15]
and at last come
[21:17]
and they know I'll do that.
[21:20]
I did that the other day.
[21:23]
I look forward to hearing their
[21:24]
presentation explanation from
[21:26]
city staff that they may have
[21:29]
from our office of general
[21:30]
counsel.
[21:31]
any questions from
[21:34]
any
[21:35]
my council colleagues, this may
[21:36]
be here
[21:38]
gets here.
[21:40]
and I want to hear from
[21:42]
my brother from a different
[21:44]
mother.
[21:45]
he is italian
[21:47]
councilmember palou. So I know
[21:48]
I've taken a lot of time and
[21:49]
apologized
[21:52]
hope and I believe maybe those
[21:53]
are words that were worth
[21:55]
hearing.
[21:57]
if you think they were unhappy
[21:59]
and they weren't sure. Maybe
[22:01]
feel-good saying appreciate it.
[22:03]
thank you.
[22:06]
>> thank you, chair. Thank you
[22:08]
for letting me. Thank you for
[22:09]
the kind words I'm gonna many
[22:10]
of your sentiments. I think I
[22:12]
can echo. I won't because I do
[22:16]
have waterways at 11 and I do
[22:18]
want to make sure that are
[22:19]
smarter ways. I have a truck
[22:22]
trying to make our meetings all
[22:24]
that to say the as the district
[22:26]
councilmember for the downtown
[22:27]
area, which means a lot to me,
[22:29]
by the way, for those of you
[22:30]
don't know. I mean, I moved
[22:31]
back home to jacksonville in
[22:32]
2015
[22:35]
because I live in so many
[22:36]
different cities
[22:37]
and out in san diego, the
[22:38]
watching the sealed in
[22:40]
philadelphia, knowledge in
[22:40]
norfolk, virginia, and I saw
[22:42]
with these other places look
[22:44]
like and how they utilize their
[22:45]
natural environment. Obviously,
[22:47]
san diego's right there on the
[22:49]
waterfront as well there
[22:50]
downtown. It's kind of the same
[22:52]
size as ours. I looked around.
[22:53]
I thought
[22:55]
san diego could be
[22:55]
jacksonville. The biggest
[22:57]
differences climate right is
[22:59]
no. There's no humidity out
[23:00]
there. That's really about it,
[23:01]
though, like I just never
[23:03]
understood why we can get our
[23:05]
act together in the same way.
[23:06]
that means our places did and
[23:08]
then living in these other
[23:09]
cities like like philly and d c
[23:11]
you saw how difficult it is to
[23:12]
get some things done later on.
[23:13]
dec really got their act
[23:14]
together. It took a long time.
[23:16]
but in philly, just everything
[23:18]
is the infrastructure is aging.
[23:19]
I think it's grandchild's
[23:21]
outside. I think it's one
[23:22]
that's going to I didn't board
[23:24]
him. I hope.
[23:25]
but but the point is to come
[23:27]
back home to jacksonville and
[23:29]
to want to be a part of sort of
[23:30]
this movement to 2, to bring
[23:32]
young people back to the city,
[23:33]
to have people who who've seen
[23:36]
how it is in other places and
[23:37]
how we can invest, you know,
[23:39]
similar resources and our
[23:40]
downtown. It meant a lot to me.
[23:42]
so when I became the council
[23:43]
member that included downtown,
[23:45]
it meant more to me than I than
[23:48]
I think
[23:49]
I expected even then. And while
[23:51]
I campaigned many of my
[23:53]
constituents and I think many
[23:54]
people throughout the city said
[23:58]
weiser downtown like this,
[24:00]
why can't it be different?
[24:01]
we need to invest. We want to
[24:02]
make sure that that my kid
[24:03]
wants to move back here for
[24:04]
one. Make sure that my you
[24:05]
know, my brother, my son,
[24:07]
my by my niece, my grandchild
[24:09]
moves back here. We need to
[24:10]
make sure we have a downtown
[24:11]
the tracks. That kind of talent
[24:13]
on top of the fact that we need
[24:14]
businesses for more fortune 500
[24:17]
businesses, more those emerging
[24:18]
industries to to want to locate
[24:20]
and relocate somewhere. And I
[24:22]
think downtown is a great way
[24:23]
to do it. That's what I what
[24:24]
what we've literally seen in
[24:26]
art, frankly, competitor,
[24:27]
cities, competitor, cities in
[24:29]
the southeast being kind of
[24:30]
tampa, orlando, saint pete,
[24:33]
charlotte's to a degree atlanta
[24:36]
and even like savannah and
[24:37]
charleston and maybe even
[24:39]
huntsville, alabama, frankly,
[24:41]
like some of these other places
[24:42]
are investing heavily in their
[24:44]
downtowns and making sure that
[24:45]
they become an attractive place
[24:47]
for businesses to go to.
[24:48]
and when businesses go to them,
[24:50]
young talent stays there.
[24:52]
when that young talent stays
[24:53]
there, they raise their
[24:54]
families. It is about building
[24:56]
a new tax base. It is about
[24:58]
this next generation of
[25:00]
jacksonville resident. I don't
[25:01]
like
[25:02]
I you port the poor kids.
[25:04]
I'm sorry. A sigh a grandfather
[25:06]
brought you out there to talk
[25:08]
about downtown development.
[25:11]
but but the point is, is that
[25:13]
the numbers need to make sense.
[25:15]
we have a downtown investment
[25:16]
authority that that looks at
[25:18]
these things. For reason,
[25:21]
we have sophisticated
[25:23]
developers that I believe are
[25:25]
doing the right work and
[25:26]
showing us what the our ally
[25:28]
is. The return on investment is
[25:29]
is pretty dramatic for the city
[25:30]
of jacksonville for the
[25:32]
taxpayer. And so we're not
[25:33]
making way were decisions.
[25:34]
that was adorable. We're not
[25:36]
making way. We're decisions.
[25:38]
we're investing in the future
[25:39]
of our city. And if you allow
[25:40]
for these opportunities to slip
[25:42]
by,
[25:44]
they go somewhere else, right?
[25:46]
if you compete with other major
[25:47]
municipalities, you've got to
[25:49]
properly compete. Otherwise we
[25:51]
shouldn't be a city. We should
[25:52]
just be the suburb of
[25:53]
jacksonville. And we're not
[25:54]
that we are the city of
[25:55]
jacksonville and we need double
[25:57]
down on that, especially with
[25:58]
the amount of investment we
[25:59]
just put into a lot of our
[26:00]
public amenities in our
[26:01]
downtown area, including james
[26:03]
weldon. Johnson are about to
[26:04]
build a brand new marquee park
[26:05]
right outside of the city hall.
[26:07]
and we have these marquee parks
[26:08]
were on the riverfront as well
[26:09]
as a beautiful riverfront.
[26:11]
if you have a walk to bridges
[26:13]
like it's just kind of nothing
[26:14]
better as ghana. Somebody has
[26:16]
lived in other cities. There's
[26:17]
a reason I came back home.
[26:18]
it's because there's something
[26:19]
special about jacksonville and
[26:21]
we need to invest in that.
[26:23]
timing is everything in
[26:23]
development. We have an
[26:25]
opportunity before us and we
[26:26]
can't allow it to slip through
[26:27]
our fingers because that
[26:28]
that means that other projects
[26:30]
and tertiary effects don't get
[26:32]
done. And then we have more and
[26:34]
more people saying
[26:36]
how do we miss another
[26:37]
opportunity? How come
[26:38]
jacksonville's not growing the
[26:39]
way it should?
[26:41]
we can't. We can't allow
[26:42]
ourselves to to
[26:45]
be this one step forward.
[26:46]
2 steps back. Like many people
[26:48]
say that jacksonville,
[26:50]
but I do want to pass it over
[26:52]
to to the people. We all want
[26:53]
to hear from to explain why
[26:57]
this is a great project,
[26:58]
but chair, I don't know if you
[26:59]
want to do something next
[27:00]
instead.
[27:01]
>> what we have to be here.
[27:04]
well, we have the meeting here
[27:05]
real quick.
[27:06]
>> I'd like to ask if there's
[27:08]
anybody from the media that has
[27:09]
the questions before I let the
[27:12]
development team roll into
[27:14]
other presentation. If you have
[27:16]
the questions real quick,
[27:17]
if you want to wait till after
[27:18]
they get through and you can
[27:20]
asked him questions now.
[27:21]
but one of the things I wanted
[27:24]
to do is get the
[27:25]
information out so to see body
[27:28]
with me,
[27:31]
mr. Mearns and mr. Ball will
[27:34]
turn it over to you. And thank
[27:37]
you for being here for me.
[27:38]
ready in the way that you've
[27:41]
you've worked with our
[27:42]
community and our council on
[27:44]
this so years. Thank you.
[27:45]
>> thank you, councilman.
[27:46]
we really appreciate it
[27:48]
and everyone for being here.
[27:49]
so I am a proud resident of
[27:52]
mandarin and one of the people
[27:54]
that is really passionate about
[27:56]
what's happening downtown.
[27:58]
but I realized over the last
[28:00]
several months and the coverage
[28:01]
and the questions that have
[28:02]
come up, that there really is a
[28:03]
disconnect. And I think that
[28:05]
part of that is I get to live
[28:06]
and breathe this every day and
[28:08]
live in the mine asia and in
[28:10]
privy to all of these details
[28:12]
about the big picture and
[28:14]
what's coming. And I think when
[28:16]
we're in these individual
[28:17]
hearings, we don't really get
[28:18]
an opportunity to tell that
[28:19]
story
[28:20]
and give everybody else the
[28:22]
opportunity to really see what
[28:23]
we know is in the works.
[28:26]
so I want to kind of back up
[28:28]
and talk about the fact that we
[28:30]
started this journey back in
[28:32]
2023 when the first phase of
[28:35]
pearl square came through dna
[28:38]
and that first phase had a
[28:41]
handful of blocks, 4 of them
[28:43]
that al had mixed use
[28:45]
components.
[28:46]
but being able to get to where
[28:48]
we are today,
[28:49]
where we have been able with
[28:51]
the investment the city has
[28:53]
made
[28:54]
to recruit a grocer to look at
[28:57]
downtown jacksonville.
[28:59]
that is something that when I
[29:01]
started this job a decade ago
[29:02]
was unthinkable.
[29:05]
but that investment really did
[29:06]
get the attention of the
[29:08]
development community, the
[29:09]
hospitality community, retail
[29:11]
restaurants,
[29:13]
this particular block
[29:16]
really is the center of what
[29:19]
we're trying to create in pearl
[29:20]
square
[29:22]
and 7. We all have these
[29:23]
nomenclature that the bloc that
[29:25]
we're talking about today is
[29:26]
and 7
[29:28]
came before de I in december of
[29:30]
25
[29:32]
and went through the full
[29:33]
underwriting process,
[29:35]
determined that there was the
[29:37]
appropriate return on
[29:38]
investment to the city. And I
[29:39]
know we're going to talk about
[29:40]
that and I hope we do because
[29:42]
that's really key to this
[29:44]
project
[29:46]
when through working with the
[29:48]
city on the contract and got
[29:50]
introduced in june of 26.
[29:53]
so this project's been pending
[29:55]
in the public forum
[29:57]
since june.
[29:59]
and when that was filed,
[30:01]
we got a lot of questions from
[30:02]
different council members,
[30:04]
understanding the pressures the
[30:06]
city's facing and wanting to
[30:09]
look at how do we incentivize
[30:10]
things and are there
[30:11]
alternatives that aren't
[30:12]
completion grants?
[30:14]
so we pushed pause on phase 2
[30:18]
and worked for the last several
[30:19]
months with the council members
[30:21]
with the administration with d
[30:23]
I a
[30:24]
to really dig in to the phase 2
[30:26]
projects and see what's on the
[30:28]
table globally. How can we
[30:30]
address them? Where are there
[30:32]
ways to do things that maybe
[30:33]
weren't completion grants?
[30:37]
we've been able to do a lot
[30:39]
with what we still have in
[30:40]
terms of looking at alternate
[30:42]
funding for the investor hotel,
[30:45]
for example, which was
[30:46]
originally proposed as
[30:48]
completion grants and went back
[30:50]
through underwriting and back 3
[30:52]
d I a and is now proposed is a
[30:54]
loan that will fully paid back
[30:56]
the city with interest over
[30:58]
time.
[31:00]
but when we looked at this
[31:02]
specific block,
[31:05]
it really didn't work to
[31:06]
underwrite a different way.
[31:08]
and we went through more than
[31:09]
12 different permutations to
[31:12]
try to look at options. But
[31:14]
what is before the city today
[31:16]
after all of that exercise over
[31:18]
7 months was determined to
[31:21]
really get the most bang for
[31:22]
the buck on the investment and
[31:25]
make sense for the city.
[31:27]
but again, I live in the
[31:28]
minutiae
[31:29]
and we don't get to tell the
[31:31]
story. So I want to pause there
[31:33]
and give brian the opportunity
[31:35]
to really speak big picture
[31:37]
because you have to look at
[31:38]
this block in context and what
[31:41]
it unlocks.
[31:44]
>> thank you, cindy, and thank
[31:46]
you to both of the council
[31:48]
members for for having us here
[31:50]
today. We really appreciate it.
[31:55]
>> you hear a lot of
[31:56]
nomenclature when we're talking
[31:57]
about our blocks and aidan 4 in
[32:00]
11
[32:01]
and they all are going to have
[32:03]
names at some point, I promise.
[32:06]
but but in 7 is just one block
[32:09]
of many in pearl square and
[32:12]
then also with an gateway jax's
[32:15]
larger portfolio and within a
[32:17]
very large downtown 4 square
[32:21]
miles. I believe something like
[32:22]
that.
[32:24]
and and what we're doing in
[32:26]
pearl square not only impacts
[32:29]
that immediate area, the
[32:31]
project itself in that
[32:32]
immediate area impacts all of
[32:34]
downtown. It impacts the city
[32:36]
impact spring, the adjoining
[32:38]
neighborhoods, springfield
[32:40]
being, you know, being the
[32:41]
immediate one just to the
[32:42]
north, is it out east? And
[32:46]
then, of course, all of the
[32:46]
neighborhoods that are within
[32:47]
downtown, including with on
[32:49]
cathedral heights and others.
[32:53]
so this is not just a request
[32:55]
that we're making.
[32:57]
you know, I for one block.
[32:59]
it's really for downtown and
[33:01]
the entire city.
[33:03]
I'd like to start really
[33:05]
quickly just by giving some
[33:06]
high-level information on what
[33:09]
prospere is. It is 9 city
[33:11]
blocks. It is over a billion
[33:14]
dollars worth of investment
[33:19]
within that billion dollars.
[33:21]
there have been there have been
[33:24]
request and granted requests
[33:26]
from the city
[33:27]
as participating in a few of
[33:29]
them, not all of them. But if
[33:31]
you have them
[33:32]
about 7% of the total
[33:34]
development costs
[33:36]
and this project would not be
[33:38]
possible without that
[33:40]
investment and may not seem
[33:42]
like a lot when you're talking
[33:43]
about a billion dollars and
[33:44]
it's 7%, but that 7% is
[33:46]
incredibly meaningful.
[33:49]
it moves the needle. First of
[33:51]
all shows investors. It shows
[33:54]
banks. It shows the people that
[33:55]
actually to finance these
[33:57]
projects to make them happen.
[33:59]
it shows them that there is
[34:01]
confidence from the city.
[34:03]
it shows that the city is
[34:05]
backstopping are dot back
[34:06]
something but providing the
[34:08]
ability for the for the
[34:10]
development to happen. But I do
[34:12]
want to make one point very
[34:13]
clear because I think this this
[34:16]
does get lost once a while.
[34:17]
we have not received a dime of
[34:20]
any of that city investment and
[34:22]
we want until we actually start
[34:25]
building and completing
[34:26]
buildings. The first one,
[34:27]
which will be done here in
[34:28]
about 3 weeks as I was telling
[34:29]
time, the cap councilmember
[34:32]
van der veer formally and 11.
[34:33]
so there's your name. But but
[34:36]
that that's very important
[34:38]
because we did when we first
[34:40]
approached the city with this
[34:42]
big idea and the da and a
[34:45]
number of years ago, it was
[34:47]
important to us to make sure
[34:49]
that we could be trust in that
[34:51]
the city was able to trust us,
[34:52]
not just on one project but
[34:54]
over time.
[34:55]
and so what we're putting our
[34:58]
money where our mouth is and
[35:00]
then the city, when they have a
[35:02]
completed project that is on
[35:04]
the tax rolls that is
[35:05]
generating revenue back to the
[35:07]
city
[35:08]
provides these these
[35:10]
incentives.
[35:12]
so what is pearl square?
[35:13]
pearl square very simply at a
[35:15]
high level. It's 9 blocks.
[35:17]
it is 2 million square feet of
[35:19]
density. What does that mean?
[35:21]
it means over 1250 new
[35:23]
residential units. It likely
[35:26]
will grow to about 1500 and
[35:28]
that means something about like
[35:29]
25 new are 2500 to 3,000 new
[35:33]
residents that are going to be
[35:34]
living 2 blocks away from city
[35:37]
hall.
[35:38]
it will an entirely change the
[35:41]
dynamic of this area of
[35:42]
downtown. And that's just on 9
[35:45]
blocks of the 26 city blocks
[35:47]
that gateway jax has not to
[35:49]
mention the other blocs that kp
[35:50]
text does not control that
[35:51]
could develop into additional
[35:53]
residential.
[35:54]
the really the the opportunity
[35:56]
in downtown for people living
[35:58]
walking, working and shopping
[36:00]
is is off the charts.
[36:03]
there is 200,000 square feet of
[36:05]
retail that is either built
[36:07]
under construction or planned
[36:09]
200,000 square feet of retail
[36:11]
might seem amorphous. But what
[36:13]
that means is I 35,000 square
[36:16]
feet of that is the public.
[36:17]
so that means that 100 that
[36:20]
publix is a small, relatively
[36:22]
portion of the amount of retail
[36:23]
that we're delivering. It means
[36:25]
20 new restaurants. It means a
[36:29]
soft goods and means services.
[36:31]
cindy loves over. There's going
[36:33]
to be a nail salon delivering
[36:35]
and the first project and means
[36:38]
places where you can you can
[36:39]
go. You can meet up. You can
[36:40]
work out.
[36:42]
it's what we're doing is really
[36:44]
building community. And that is
[36:45]
centered around the retail in
[36:47]
the public space.
[36:49]
in 100,000 square feet of
[36:51]
office. There hasn't been a
[36:52]
brand new office building built
[36:54]
outside of what the jaguars did
[36:56]
near the stadium and 40 years.
[37:00]
and the office stock downtown
[37:02]
is aging. And that is really at
[37:05]
that prevents new companies
[37:06]
from wanting to come downtown
[37:07]
and fast and downtown.
[37:10]
so we're building an office
[37:11]
building. A plan to build more
[37:12]
eventually were building at
[37:14]
least one hotel, if not too
[37:17]
likely over 200 keys when we're
[37:19]
when we're finished, hotel
[37:20]
married, which we've announced
[37:22]
before, which is a a mary,
[37:24]
a tribute collection of 100 and
[37:27]
the former ambassador say about
[37:30]
110 keys alone. And that's just
[37:32]
the first phase of what we hope
[37:34]
will be many faces of at that
[37:35]
hotel and then others in the
[37:37]
future and mentioned the open
[37:39]
space, an acre of open space,
[37:41]
private open space that we're
[37:42]
providing to the city and of
[37:44]
course, parking spaces. We will
[37:45]
have over 2500 parking spaces
[37:48]
to make sure everybody has a
[37:49]
spot. But you may
[37:51]
how many people
[37:54]
the people here.
[37:55]
>> it's probably a few but many
[37:57]
people here have seen the old
[38:00]
ambassador which is now the
[38:01]
maryville.
[38:07]
it is how many people have not
[38:08]
seen it.
[38:11]
jans. Joe, I think you see that
[38:14]
joe back there. Okay. All
[38:16]
right. How many people have not
[38:17]
seen it? I want to say,
[38:20]
well, ok, if there was a it was
[38:22]
mostly of folks that were in
[38:25]
the know like most of these
[38:26]
folks are known to be a lot of
[38:28]
hands raise that. That is
[38:31]
that is a beautiful, historic
[38:32]
hotel.
[38:34]
and it's been on the listing of
[38:37]
historic buildings to be
[38:39]
restored for a long time.
[38:40]
so go ahead.
[38:42]
actually, I do kind of want to
[38:43]
check their as well noted to
[38:44]
that. And by the way of former
[38:45]
developer couldn't get that
[38:47]
project done, right?
[38:48]
>> multiple development deals
[38:50]
have been approved by city
[38:51]
council and the development
[38:52]
deals did not get done. His
[38:54]
developers do not have the
[38:54]
sophistication that we've seen
[38:56]
at a gateway, right. The fact
[38:57]
that you're doing a new
[38:58]
construction that's completed
[38:59]
in 3 weeks is
[39:02]
exactly what the downtown needs
[39:04]
and certain that if you don't
[39:05]
mind and then the fact you
[39:07]
bring up all the retailers and
[39:08]
many coming here,
[39:09]
all I heard was how in the 80's
[39:12]
in the 90's, when all the
[39:14]
downtown department store is
[39:16]
left
[39:17]
and when to reach the square
[39:19]
mall and now eventually town
[39:20]
center, how that really
[39:22]
eviscerated kind of what the
[39:24]
downtown feel was and obviously
[39:25]
feel like a ghost town here by
[39:27]
investing in these retail
[39:29]
operators in new office,
[39:31]
we're literally creating
[39:33]
that's exactly what we need to
[39:34]
bring more foot traffic and
[39:36]
more people in our downtown.
[39:37]
so so and that invest. I mean,
[39:40]
the top of the fact you
[39:42]
consistently talk about future
[39:43]
phases,
[39:44]
the city, the city is not here
[39:46]
to say that we're we're
[39:48]
financing. Every darn funny is
[39:50]
in fact, we won't need to once
[39:51]
phase one is complete. And once
[39:53]
people start seeing the value
[39:55]
of this, the taxable income and
[39:56]
maybe you can speak to that.
[39:57]
but yeah, I can. And and I am
[40:00]
you know, I'm I'm here to say
[40:01]
this will be the last
[40:03]
completion grant that we will
[40:05]
be asking for from the general
[40:08]
fund in the city. This is we
[40:10]
really believe this is such an
[40:12]
you don't move or that it will
[40:14]
help sustain and
[40:16]
self-sustaining future
[40:17]
development,
[40:19]
you know, doesn't doesn't
[40:20]
necessarily mean that the there
[40:21]
won't be a need for red grants
[40:23]
or something like that in the
[40:25]
future. But we really believe
[40:27]
that this this completion grant
[40:30]
is is the key to unlocking
[40:33]
future development, not just
[40:34]
for gateway jacks, but for
[40:36]
other developers and to help
[40:38]
sustain.
[40:39]
>> if I were john month for a
[40:41]
second great there, since
[40:42]
you've said those words,
[40:43]
which are important and I hope
[40:45]
folks have heard because that
[40:46]
is a commitment that we have
[40:47]
made to the city that we really
[40:49]
do believe that this one is
[40:51]
what will get us over the line.
[40:53]
but I I get a lot of questions
[40:55]
and I see it covered. So I
[40:57]
think it's one of the things
[40:58]
that people need to hear and
[40:59]
understand
[41:00]
is we've already given all of
[41:02]
these completion grants out.
[41:04]
why isn't that enough? Why
[41:05]
hasn't that done it? Why are we
[41:07]
done?
[41:08]
and that's important question
[41:09]
to ask because we have made
[41:10]
strategic investments in the
[41:12]
first phase because of the
[41:14]
first 4 blocks and there's been
[41:16]
some others downtown that have
[41:17]
been very strategic and
[41:18]
important.
[41:21]
what I think gets lost in that
[41:23]
narrative is the fact that,
[41:24]
yes, we have awarded those
[41:27]
completion grants
[41:29]
but their completion grants and
[41:31]
nothing is paid out until
[41:32]
buildings are done. None of
[41:33]
these buildings
[41:35]
are done. We do not have
[41:38]
anything that is online
[41:41]
and stabilized. That tells the
[41:44]
development community
[41:45]
investors, lenders what is
[41:48]
possible in jacksonville.
[41:50]
and that's really kind of the
[41:52]
purgatory that we're in right
[41:53]
now is
[41:55]
thank god with the credibility
[41:58]
that brian and his team bring
[41:59]
to the table. They've been able
[42:00]
to recruit some investors and
[42:02]
lenders that historically would
[42:04]
not look at downtown
[42:05]
jacksonville because the
[42:07]
numbers that we can show on a
[42:08]
pro forma don't justify the
[42:11]
investment
[42:12]
and we still don't have
[42:14]
anything in operation that
[42:16]
shows them that they've made a
[42:18]
good bet on jacksonville.
[42:20]
it's going to take getting
[42:21]
these first things out of the
[42:22]
ground and people living in
[42:23]
them and seeing how they live
[42:25]
and operate
[42:26]
before. That's proven not so
[42:28]
we're almost there, but we're
[42:31]
still in that period where we
[42:33]
really need the city investment
[42:36]
to get other folks to come to
[42:37]
the table to take the risk on
[42:39]
downtown jacksonville.
[42:43]
>> but I for I should have
[42:44]
mentioned earlier, just some of
[42:45]
the some of the names that
[42:46]
we've announced for for new
[42:48]
retail collette, which is an
[42:50]
italian restaurant by steve
[42:52]
palmer is based out of
[42:54]
charleston. You feeling of the
[42:56]
2 italians appear and that's
[42:58]
why star. Yeah, that's got
[43:02]
yeah. You did. Actually has got
[43:03]
a really great the
[43:05]
old-fashioned spaghetti.
[43:06]
none of us like cancels getting
[43:08]
want to have it on this on top
[43:11]
of the past. All. Yeah.
[43:13]
I caught of the time restaurant
[43:14]
bar such which is based out of
[43:16]
saint augustine. It's a
[43:17]
michelin bib gourmand winner
[43:19]
and saint augustine. They're
[43:20]
going to open their second
[43:21]
location one and a half blocks
[43:23]
from where we're at right now.
[43:25]
>> go greek, which is a a
[43:27]
breakfast in yogurt, great pace
[43:28]
place buckner's beer garden,
[43:31]
which will be opening in
[43:33]
november. So only a couple
[43:35]
couple weeks away.
[43:36]
pop-up bagels, which is already
[43:39]
open. I believe that the town
[43:40]
center, there's a location and
[43:42]
it's one of the best bagels
[43:43]
I've ever had. You can only
[43:44]
order 3 at a time. So be
[43:46]
prepared to have a lot of
[43:47]
vehicles, jets at pla these.
[43:49]
they're going to be opening
[43:51]
very soon. They're building out
[43:52]
right now and then pro pro
[43:53]
street nails. And there are
[43:55]
also in advanced negotiations
[43:57]
with a mexican restaurant to go
[44:01]
alongside of all that retail.
[44:03]
in addition to that, that's one
[44:04]
building that's one building
[44:06]
out of 9 and all those tenants
[44:08]
are going into one building.
[44:10]
there are some buildings to
[44:11]
have even more retail. Some of
[44:13]
the retail that we're building
[44:15]
will be more soft goods
[44:16]
oriented. See, can think of
[44:17]
furniture stores, places to go
[44:19]
get clothing,
[44:22]
athletic, wear that type of
[44:23]
thing. So I if you know,
[44:26]
there was a mention of
[44:27]
department stores earlier and
[44:28]
that's one of my favorite
[44:29]
stories to hear about the
[44:30]
department's or is that we're
[44:31]
downtown. The world of shopping
[44:33]
has changed a lot. There aren't
[44:34]
necessarily traditional
[44:36]
department stores anymore.
[44:37]
but the types of things that
[44:40]
were in those departments
[44:41]
stories that we're downtown
[44:42]
will be coming back to
[44:44]
downtown.
[44:46]
but they're doing it because of
[44:47]
the belief that publix is going
[44:49]
to get built there
[44:51]
and they would not be
[44:52]
interested in coming downtown
[44:54]
without that.
[44:59]
>> really quick, if it is it,
[45:00]
okay, if we talk about the
[45:02]
incentive return on investment,
[45:04]
yes, really quick ok to do
[45:05]
that? I'm just going to that
[45:07]
through some some numbers.
[45:10]
I've we have mentioned this a
[45:13]
couple of times. I cannot
[45:14]
recall fun mentioned in a
[45:15]
public venue or not, but
[45:18]
we the da typically under
[45:21]
rights deals when it goes to
[45:22]
its board and then eventually
[45:23]
the city council,
[45:25]
those the underwriting for
[45:27]
those projects, I think almost
[45:29]
always, if not always, is
[45:31]
isolated to the weather request
[45:34]
is being asked
[45:36]
and just the property tax and
[45:38]
just the property tax
[45:40]
based on that, the da has
[45:43]
projected just just this.
[45:45]
the walk alone with the
[45:47]
public's will pay back the
[45:48]
city. 1.1 to 1.0, 4, 5, times.
[45:54]
>> we commissioned we did a a a
[45:58]
very large search of very
[46:02]
highly respective respected
[46:04]
studies that have been done
[46:06]
throughout the united states
[46:07]
over about the past 10 years on
[46:09]
how grocery stores impact
[46:11]
property values in urban
[46:14]
walkable areas.
[46:15]
and there was a general finding
[46:19]
probably not coincidentally,
[46:21]
because the it's the numbers
[46:22]
are saying the same thing that
[46:24]
there is an increase within
[46:26]
half a mile, which is generally
[46:27]
considered to be a a
[46:30]
comfortable walking distance
[46:33]
and increase in property values
[46:35]
between 4 and 7% with the
[46:38]
addition of a grocery store.
[46:41]
and so that's not an increase
[46:42]
in the amount of escalation
[46:44]
that is just over a baseline.
[46:46]
a grocery store like a publix
[46:49]
opens up and property values,
[46:51]
taxable, property values
[46:53]
increased. 47 1%.
[46:56]
if you were to add that up over
[46:58]
30 years
[47:00]
in downtown, which currently
[47:02]
has a base of 900 million
[47:04]
dollars of taxable value or
[47:05]
about 16 million dollars a year
[47:07]
that is tax. That is property
[47:10]
tax per year.
[47:11]
there would be an increase
[47:13]
every 30 years of 335 million
[47:17]
dollars that would go back to
[47:18]
the city because of the opening
[47:20]
of this grocery store.
[47:22]
if you escalate that,
[47:24]
that turns into about
[47:25]
500 million and that is across
[47:28]
the board property taxes in
[47:29]
downtown. That includes an
[47:31]
additional school tax. Have the
[47:32]
numbers here. 11 million
[47:34]
dollars a year in new public
[47:37]
revenue alone. 7.3 million for
[47:39]
duval county public schools.
[47:41]
3.6 million for the city county
[47:43]
city and county. That is also
[47:46]
not arrived grants. So that
[47:47]
does not include the ref grants
[47:49]
that have been that have been
[47:50]
issued. And if I could just
[47:51]
interject for a quick second or
[47:52]
for those that are kind of
[47:54]
crunch numbers in their head,
[47:55]
I mean, we have a lot of people
[47:57]
in this city and this state
[47:59]
that are always concerned about
[48:01]
property taxes if the millage
[48:02]
rate goes up.
[48:04]
>> if you are a city council
[48:06]
member, if you are someone
[48:08]
looking at this from a of
[48:09]
financial perspective,
[48:12]
investing in downtown and
[48:13]
seeing these values go up to
[48:14]
the level you're explaining
[48:16]
helps ensure that taxes stay
[48:17]
low mileage rate stays low
[48:19]
within duval county
[48:20]
and there are times where
[48:21]
consolidation can be a real.
[48:25]
>> for overall.
[48:27]
>> you know, downtown
[48:28]
development and what's in the
[48:30]
best interest of the taxpayer.
[48:31]
but in this case, it's a it's a
[48:33]
hugely from my perspective.
[48:36]
and I think I think others do
[48:37]
you see it that way, that if
[48:39]
downtown really gets to the
[48:40]
level that they can and I
[48:41]
believe will in the years to
[48:43]
come, the amount of revenue
[48:44]
that it's going to bring the
[48:45]
city coffers to help make sure
[48:47]
that we don't have to
[48:48]
had additional taxes later on
[48:50]
in the north side of the west
[48:51]
side of the beach is is it's a
[48:53]
home run. Thank you. And it
[48:55]
into 2 quick quick things.
[48:59]
>> and then I will turn it over
[49:01]
back to the chair.
[49:03]
>> but
[49:04]
>> the first first one is
[49:06]
these, you know, don't take it
[49:07]
from from me. So to speak on
[49:09]
these numbers. We had one of
[49:11]
the leading economists for the
[49:12]
university of north florida
[49:13]
review our work
[49:15]
and he confirmed it. And we
[49:16]
have we have a written
[49:18]
confirmation of that that we'd
[49:20]
be happy to share.
[49:26]
we'll get it right. A great
[49:27]
comments that we got it.
[49:30]
doctor gallo, dr. Gallop,
[49:32]
thank you.
[49:35]
but dave, is it? You know,
[49:36]
he certified in the studies
[49:38]
were from cambridge. There are
[49:40]
some some well respected real
[49:43]
estate consulting groups that
[49:44]
did the sets of thing. So it's,
[49:46]
you know, it's from a broadside
[49:47]
cross section of of I of data.
[49:50]
the cambridge study in
[49:51]
particular is a little dance.
[49:53]
you're looking for some fun
[49:54]
weekend reading. But but,
[49:57]
you know, so again, don't take
[49:58]
our word for it. And the other
[49:59]
thing I would just say that
[50:00]
kind of rounded out on the
[50:01]
investment side of things is,
[50:03]
you know, we do believe
[50:06]
that regard because almost all
[50:09]
this doesn't include
[50:11]
springfield. This is this is
[50:12]
all of the cia tax ball area
[50:14]
and the northbank within a
[50:15]
half-mile.
[50:16]
>> the site's essentially
[50:18]
everything south to the river.
[50:19]
and I'm glad you brought up
[50:21]
springfield because so many of
[50:22]
my residents and constituents
[50:23]
who live there are equally as
[50:25]
excited about having a publix
[50:26]
and a pharmacy so close as well
[50:28]
as the different retail
[50:29]
opportunities and options that
[50:30]
you are discussing to mention
[50:32]
it could help from main street
[50:34]
springfield to allow for them
[50:36]
to continue to develop their
[50:37]
retail and commercial corridor.
[50:39]
I do have this after an have to
[50:40]
go to my next waterways
[50:41]
commission meeting. But I will
[50:43]
say this is not, you know,
[50:44]
a clown car, random developer
[50:46]
who showed up and is just
[50:48]
putting their hand out. You're
[50:49]
hearing the amount of effort
[50:50]
and work that kate was put into
[50:51]
this to help make sure that
[50:53]
it's appropriate for the
[50:54]
taxpayer for the city of
[50:55]
jacksonville. This is an
[50:56]
investment in our future and
[50:58]
I'm very excited for for for
[50:59]
this future. I know that in the
[51:02]
years to come, this people are
[51:03]
gonna look back at me like I
[51:05]
can't imagine why anyone cared
[51:06]
about this. That's genuinely
[51:08]
what I believe. People want
[51:10]
this kind of stuff downtown and
[51:11]
it's it's coming if we allow it
[51:13]
and vote accordingly. Thank
[51:15]
you, chair and thanks for all
[51:17]
right, jeremy, thank you for
[51:19]
being here, sir.
[51:22]
>> final thing. I don't know if
[51:24]
that's alright. I think that if
[51:26]
it's am
[51:27]
if amendment 3 does pass,
[51:29]
this type of property tax
[51:32]
becomes all the more important.
[51:33]
it is a commercial talk
[51:35]
commercial property tax,
[51:37]
not residential. So I know
[51:39]
there's been some some comments
[51:41]
from council members about,
[51:43]
well, let's wait and see what
[51:44]
happens with amendment 3.
[51:46]
we think it's even more
[51:47]
important if amendment 3 passes
[51:50]
that this get approved.
[51:52]
>> thank you for being here.
[51:54]
appreciate it. And following
[51:57]
other, you've got a meeting
[51:58]
after this column have a few
[52:01]
comments and what he's done.
[52:04]
I'm like, well, that's it.
[52:05]
the comments from the public
[52:07]
and I'll stay here till the end
[52:09]
of that. But also want to make
[52:11]
time for anybody from the media
[52:12]
that they like to ask questions
[52:14]
because that way the word is
[52:16]
out to the public. So go ahead,
[52:19]
sir.
[52:20]
>> thank you for being here.
[52:21]
thank you, mr. Chairman for
[52:23]
pulling together this important
[52:24]
public dialogue for the record,
[52:26]
colin tiber ceo, the downtown
[52:28]
investment authority. And I
[52:30]
think from day one, I've been
[52:31]
here just over a year in this
[52:34]
role, I think from from dale on
[52:37]
and 7 has been the priority for
[52:39]
downtown in terms of driving.
[52:41]
what I see is future
[52:43]
investment.
[52:46]
I think I concur with
[52:47]
everything that has been said
[52:48]
here before. Dia has done the
[52:51]
underwriting review for this.
[52:53]
so we go through and in great
[52:54]
detail. We've actually brought
[52:56]
this to our board twice.
[52:58]
and each time it was a
[53:00]
approved.
[53:02]
and so this project really is
[53:04]
the kind of the linchpin of
[53:06]
what we are working with
[53:07]
gateway to do, which is created
[53:09]
downtown neighborhood. I've
[53:11]
seen it in my 20 years and
[53:13]
working in on the public side
[53:16]
on urban revitalization that
[53:19]
the downtown of the past is not
[53:21]
coming back office is not going
[53:23]
to drive the future of
[53:25]
downtown. It's really going to
[53:26]
be residential and residents
[53:28]
need a place to shop just like
[53:30]
any other neighborhood. And so
[53:33]
the grocery anchored
[53:34]
development is key to unlocking
[53:37]
all of that. And so we
[53:38]
certainly saw that from a
[53:39]
downtown investment authority
[53:40]
standpoint. We think it's a
[53:42]
very prudent investment that is
[53:45]
going to raise the value of the
[53:47]
real estate across the whole
[53:49]
downtown.
[53:52]
we also rated very we're 8
[53:55]
under 8 these very
[53:56]
conservatively in terms of
[53:57]
public benefit. So while we had
[53:58]
to have our a way of doing it,
[54:01]
that doesn't mean that we
[54:02]
disagree with the developers
[54:04]
comments here. I think those
[54:05]
are those are very fair and
[54:07]
accurate. We just have a way of
[54:08]
doing it.
[54:10]
I also want to underscore the
[54:12]
points that have been made here
[54:13]
from my vantage point coming at
[54:16]
this from an economic
[54:18]
development standpoint. You
[54:18]
know, our goal is not to give
[54:20]
away public money. And our goal
[54:22]
is to direct very strategic
[54:24]
investments that had a return
[54:25]
on investment for the public.
[54:27]
and I think the chairman said
[54:30]
it
[54:32]
very simply earlier that
[54:33]
downtown
[54:35]
is the best opportunity to
[54:37]
generate that economic impact
[54:39]
per block.
[54:41]
it's one of the few areas in
[54:43]
duval county in the city of
[54:44]
jacksonville where we welcome
[54:46]
in want density. We welcome
[54:49]
population increase. We want to
[54:50]
see residents. We want to see
[54:52]
traffic. Those are all really
[54:54]
good things for us. And we have
[54:57]
an underperforming downtown,
[55:00]
as I say, to underperforming,
[55:01]
know, waterfront asset that,
[55:03]
you know, as we see developers
[55:04]
are coming in. But us as a
[55:06]
public entity representing the
[55:08]
the public side of this,
[55:10]
you know, we we need to
[55:11]
capitalize on what we have,
[55:13]
which is an amazing asset
[55:14]
that's not producing the
[55:15]
revenue that it should. And as
[55:17]
these projects come online and
[55:19]
as da moves forward with our
[55:20]
plans and vision for downtown
[55:23]
with with everyone, it will
[55:25]
become the economic engine of
[55:28]
duval county. And it should be
[55:30]
and it's not right now and it
[55:31]
absolutely can be. And if you
[55:33]
look at any other city, we
[55:34]
mentioned a bunch earlier
[55:36]
there. Downtown is the economic
[55:37]
engine. It's outperforming the
[55:39]
rest of the area. It's
[55:40]
supporting the neighborhoods in
[55:42]
terms of tax revenue and job
[55:45]
creation, et cetera. And so we
[55:47]
are on the way of doing that.
[55:49]
but I think was also remarks by
[55:51]
mr are like we're also at the
[55:52]
beginning phase of that.
[55:55]
but
[55:56]
unlike a year ago, I got here
[55:58]
now I can walk out the door and
[55:59]
you can see the vision. I was
[56:01]
reading the rain yesterday and
[56:03]
prop 2 in seeing the buildings
[56:05]
at the finish level that they
[56:06]
are.
[56:07]
I think if you we're a downer
[56:09]
in terms of downtown
[56:10]
revitalization now you can come
[56:12]
down down and see if you're
[56:13]
not, you know, architecture
[56:14]
developer and you'll quickly
[56:15]
understand the impact that this
[56:19]
is going to have for for many,
[56:21]
many years. So with that,
[56:23]
I'm happy to answer any
[56:23]
questions from the chair.
[56:24]
but
[56:26]
question inside the
[56:28]
>> to you.
[56:31]
it's just that
[56:35]
lane's little bit of the laura
[56:37]
street trio. I know a lot of
[56:39]
activity going on there.
[56:42]
any the doing so
[56:45]
ration work there.
[56:49]
it was like something that
[56:52]
could you see anything coming
[56:54]
in the eye that you next year?
[56:57]
>> hope so. We actually have
[56:59]
the first kind of formal
[57:01]
meeting with the development
[57:03]
ownership today to learn a
[57:05]
little bit more about what
[57:06]
they're planning for the trio.
[57:09]
I think the meeting or is that
[57:10]
just the just the the meeting,
[57:13]
just
[57:14]
an internal phone call with
[57:15]
with them. So, yeah, just with
[57:17]
just with the staff to learn a
[57:18]
little bit more is beginning.
[57:23]
I think given
[57:25]
this developers approach in
[57:27]
terms of not just buying one
[57:29]
building but similar to what
[57:31]
gateways done as you know,
[57:33]
but connecticut is are the
[57:35]
covid is becoming the covid
[57:37]
that covid behind it because
[57:39]
the guys, let's say it
[57:40]
incorrectly. But the barnett
[57:41]
building which they're making
[57:42]
investments in already and then
[57:44]
they book carlisle 11 e and the
[57:47]
tree. So very similar in the
[57:49]
sense that they're placing a
[57:51]
very large bet on downtown
[57:54]
jacksonville. And I think that
[57:57]
will help them improve their
[57:59]
investment in terms of the
[58:00]
trio, which will be a very
[58:01]
expensive, complicated project.
[58:03]
obviously, that's another one
[58:04]
has been sitting around for
[58:05]
decades. That hasn't been done
[58:06]
a very optimistic that the new
[58:08]
ownership will have the vision
[58:09]
and the capabilities to pull it
[58:10]
off. I'm sure there will be
[58:12]
some need from from the and the
[58:14]
city to help do that. But I
[58:17]
think that would be a another
[58:19]
very strong investment for
[58:20]
downtown.
[58:22]
we will make it.
[58:24]
it's going to happen in the red
[58:26]
today to meet with them.
[58:29]
>> so thank you for being here.
[58:30]
thank you. Appreciate creating
[58:32]
it.