[0:00] Can everybody hear me okay? Can anyone not hear me? Okay, good. Welcome to social media and your business. This is a jointly presented by Medford Township's Economic Development Commission and the Medford Business Association.

[0:23] We have a technical issue already. When we practice this on Monday night, this didn't happen. I can tell you my name is Allison Ekel. I am a member of the Economic Development Commission. I'm a nine-year resident of Medford.

[0:35] And I run a boutique marketing agency called PromotionSatty.

[0:41] We are going to talk about social media and your business,

[0:43] which you're all here for, right?

[0:45] It's a huge topic.

[0:47] No one is an expert on social media,

[0:50] not even Mark Zuckerberg and he kind of invented it.

[0:53] Because it's constantly changing.

[0:55] But we are going to talk to you about today is two parts,

[0:58] the getting started, the content and where to send it.

[1:03] The old way for marketing small businesses

[1:05] as well as you hired somebody like me, I help write your content, tell your story, and

[1:11] pitch you on some expensive ad campaign to send your message out into customers hoping that

[1:17] you get a return on that expensive investment, right?

[1:20] The new way,

[1:24] if you have the slides with down to the third one, the new way, just called

[1:28] inbound marketing, you are going to put out your own message through social media, you're going

[1:35] you curate a community of potential customers who will become customers, who then you hope can

[1:43] also become new promoters of your business. It's in your hands, it's constant, it never

[1:50] ends, but you get to help craft it. You're

[2:00] going to hear me say the word content quite a

[2:03] lot because it is all about your content which can be kind of scary. You're in different

[2:09] businesses are not in the content business, but you might think, oh my goodness, I have

[2:14] to know right something.

[2:15] It's like staring at that blank page can be very unnerving.

[2:18] But your content is your story.

[2:21] And who better to tell it than you?

[2:23] I'm going to give you four parts to the content.

[2:28] It's mission, message, visuals, and workflow.

[2:33] We're going to break it down to those four parts, and hopefully you'll think, yes, I can do that.

[2:40] As we walk along, we're going to use example business.

[2:43] This is a real med for business.

[2:45] I am using them by virtue of the fact that their truck was in my driveway when I needed a picture.

[2:50] So it's a picture only that best builders, they're a builder here in town,

[2:54] owners named Dean.

[2:56] One of the guys on his crew knows I'm using this photo.

[2:59] I did not ask him for his input on his mission or any of the specials or examples we go along.

[3:04] So they are for example only.

[3:06] Do not call him and say I want that better special.

[3:11] So sample business as we walk along, for example, is on an invest.

[3:15] Builder, so content, your mission, ask yourselves, why are you in the business that you're in?

[3:22] You're all in business to put food on the table.

[3:24] But why are you in the particular business that you're in?

[3:28] And your answer to that question is going to be the foundation for your mission statement.

[3:33] If you had a mission statement when you started your business, it might be different today

[3:38] depending on how long you've been in business.

[3:41] Things happen in our lives, our situations change,

[3:44] our outlook on our own businesses changes.

[3:48] Why are you in the business that you're in?

[3:50] Your answer to that question will become what drives you

[3:54] in your business.

[3:56] You might have become a little complacent.

[3:58] You get up every day, but the kids on the bus,

[4:00] you go to your business, you come home,

[4:01] you make dinner, you serve the routine.

[4:03] Now, we ask yourself, and get re-annerized into why are you

[4:07] business. You have to bring energy to your social media presence because it's relentless and

[4:12] you need something to keep you going. Find your mission. And that will impact how you interact

[4:19] with your community of customers online.

[4:26] So content mission, we have a sample. Well, why might

[4:31] he be in business for doing contracting? He might be a business that's delivered with the best quality

[4:36] for all home remodeling. Okay, yes, he may have, and he might be good at it. Oh, I'm pretty

[4:43] good at swinging a hammer, so we got into business for that, but as he goes along, he might

[4:47] realize, you know what? What drives me in my business is really delivering a really good

[4:51] quality product. So the quality aspect might be foundation for his mission statement and

[4:57] he'll deliver statements on quality to his customer base online. Okay, you have your

[5:04] You're fired up, you're ready to go, what are you going to say?

[5:09] Your message will take on three different aspects.

[5:13] Just about anything you can put out on social media,

[5:15] we'll fall under one of these three categories.

[5:18] The call to action, the business update,

[5:23] kind of the shared experience.

[5:28] Thanks to call to action.

[5:29] These are times sensitive.

[5:31] They should impact your customers' pocketbook in some way

[5:34] and they should have an easy to see

[5:37] way for your customer to respond.

[5:40] They can be promotions.

[5:43] All my Facebook friends, here is the secret code

[5:46] come in today, tell me the code, and you get 15% off.

[5:49] They can be signed up today and be entered to win.

[5:52] Something like that, it's the call to add.

[5:54] Do this now, use it, money, and you'll love me for it

[5:58] is the basic idea.

[6:00] So a sample might be, leaves you're dropping,

[6:03] call today, it's for your free gutter evaluation,

[6:05] and here's a phone number.

[6:07] We all know a 5, 5, 5 members made up, so don't call it.

[6:10] For this Sunday, shining today, but maybe not tomorrow, first five people to comment,

[6:14] sunshine on, we get 20% off your gutter cleaning.

[6:17] I don't even know if Dean offers gutter cleaning.

[6:19] I just do that as an example of a call to action statement that you can get.

[6:24] It's sort of loud.

[6:25] It has action verbs.

[6:27] It has a response and a way for them to respond right away.

[6:33] Okay, next for business update.

[6:35] This is the mundane, changing hours for a seasonal, you know, with my several hours of change.

[6:42] We have new menu items, our new products are in.

[6:45] Some of the, something's happening to someone in our organization.

[6:49] It's information your customers need to know in order to know how to interact with you,

[6:54] but it doesn't have to be bland. It can be interesting.

[6:57] So I look for our new red and yellow trucks on the roads around and for New Jersey, only the best builder has such great trucks.

[7:06] These are all probably a little too heavy to go sunny for a contractor, but if that's always up to you in your business, you decide the tone that you want to set with your customers.

[7:17] or congratulations to employee name, he just had a baby, we're really happy for employee name.

[7:24] Let's all welcome this new life in your town, something like that.

[7:28] It's a business update, something has changed and you want your customers to know.

[7:33] The shared experience, this is a shared experience, something we all can relate to.

[7:39] And this is a community building post, so, you know, we all like our cup of coffee,

[7:44] let's all like this cup of coffee. It's a cute kitten. Let's all like this cute kitten.

[7:48] It's a shared experience. The sun is shining. Times are cool. My truck is clean. Let's do this.

[7:55] I have this much of this morning about okay. I've had my cup of coffee. I showed definitely

[8:00] the toast. Let's do this. Happiness is the clean pair of jeans. A good truck and a true

[8:07] level. No case of the Mondays here. All right. We all know what a case of the Mondays is. A shared experience.

[8:14] a note to everybody. This is your business. Please try to stay away from politics of any kind,

[8:21] your customers or at a diverse as the community in general. If your business is politics

[8:26] obviously that's a different statement for you, but keep the politics on your own personal

[8:32] pages and out of your business it will impact you negatively all this every time.

[8:37] Okay, so the next part? Visuals. Everything you post on social media should have a visual.

[8:43] Just the text post, according to Facebook's algorithms, may not end up on your customers page.

[8:51] Always try to have a visual.

[8:53] Here's some types you can do.

[8:55] Your own photo.

[8:56] I put my own photo on the sample visuals.

[8:59] It could go along with any sample content post.

[9:02] It could go along with any one of those.

[9:04] Clip art is generally free.

[9:06] You can do a little search or free clip art on whatever topic you're looking for.

[9:10] Apple's, it's Apple season.

[9:12] A borrowed photo has an asterisk to next to it. If you borrow a photo like cute kittens or something like that, from somewhere else on the internet, you must say where you stole it from.

[9:25] A video is huge right now, an exploding Facebook itself just changed the way it processes videos in the feeds.

[9:32] So, by default, they will automatically start playing as soon as people come to that post.

[9:40] You can change that in settings according to your data plan, if you don't want to

[9:43] stream that much data, you can configure it yourself for your own feed.

[9:48] Video is huge.

[9:49] Don't think, oh, well, I can't be in a video.

[9:52] There's lots of things we can do as video, and we'll talk about a few a little later.

[9:56] Grats, people like infographics and then diagrams and things like that, a lot of them can

[10:01] found for whatever industry you're in with Google searches, but again, note where you got it.

[10:07] And quotations as images, that's a shared experience sort of idea where you get a quotation

[10:12] from something that's person that is inspiring or connects your customers with your business.

[10:18] It doesn't have to be just you typing that quotation. It can be the quotation in an interesting

[10:23] font on a color background. It is an image in a file itself and you post it. Senator

[10:28] This is all the time. He is huge on social media. We all can learn a lot. If not from his politics then from how he uses social media, if he needs to post something, he'll post a quotation as an image as a shared experience among those who follow him.

[10:45] So that was a lot just throughout it, right?

[10:48] Okay, so our content so far, we're going to find our mission.

[10:51] Why are we in the business that we're in?

[10:54] Our message is going to follow under one of three types.

[10:57] Call the action, a business update, or a shared experience.

[11:02] We're going to find a visual to go along with that.

[11:05] And then another note of visuals.

[11:08] A couple things I've noticed, and there's a very tiny,

[11:11] apologize for the size of the font. When you have image of people that you take yourself,

[11:18] be mindful of permissions and respect people's privacy. If you don't know who they are,

[11:23] if their kids just think about just think a minute before you post it. Make sure you know who they are

[11:29] and make sure you have permissions if that's possible. If it's a public event, like a street fair,

[11:35] there's sort of, I believe, there's sort of an unspoken role that you kind of agree that it

[11:39] passively if you photograph if you go to a street fair and public event so that becomes a little

[11:44] easier to deal with. But just be mindful of permissions and respect people's privacy.

[11:49] The vehicles avoid photographing license plates, those types of things. It falls under privacy.

[11:56] Obviously, the things in photographing can obviously place where you are. That picture of the

[12:02] track right took, you can't tell it's my house because there are no identifying things in the background.

[12:07] I believe there are no reflections of me in the chrome, things like that.

[12:13] Like it, make sure you're subject to your photo as well.

[12:16] If there is a window behind the thing you're taking a picture out,

[12:21] your thing or person will be in shadow.

[12:25] Be careful if you're photographing your items on your company's windows

[12:28] and the background, your items are not going to show well.

[12:32] And make sure that they're in focus.

[12:34] I've seen a few companies in town are doing a really good job.

[12:37] out about posting pictures of new products and things like that. Probably eight times out of

[12:42] 10, they're out of focus. So pay attention to that. Studies have shown that blue responds

[12:47] well in line. If you're going to show a picture of a whole bunch of flip-flops in their all-brown,

[12:53] just think about adding some coloring there. Composition. Photo subjects is important and the screens

[12:59] a lot of your customers are viewing these on are very, very small. If you have a picture of a lot

[13:04] people milling around and most of them have their backs to you that is not an interesting subject of the photograph.

[13:10] Don't be afraid to crop in and show the detail of what you really wanted to show in that photograph.

[13:17] Okay, that's just a few notes. There are tons of other things, and I know there are people in the room here who could comment on different aspects of photos that would play well online.

[13:26] Maybe afterwards you can talk.

[13:27] You have more questions.

[13:29] So we have your visuals, you have your message, you have your mission, how are you going to get it done?

[13:37] Here is a three-part toolkit that I recommend.

[13:41] You need a smartphone or tablet because it is its own camera.

[13:46] Camera is important because you need visuals.

[13:49] And because it's with you.

[13:51] You need the apps for the social media outlets that you're going to choose according to your business type.

[13:57] And we're going to talk about those next.

[13:59] And you need a data plan.

[14:00] That's the one that is debatable,

[14:02] because a lot of this can be done under Wi-Fi.

[14:04] If all of your posts are going to happen within your own business

[14:07] under your Wi-Fi, then you're good.

[14:09] But if you're ever going to be out somewhere,

[14:10] you're going to need a good enough data plan

[14:12] to move those pictures through the ether,

[14:14] or the videos, or whatever data you have.

[14:17] So you need to have it with you, or whoever you choose

[14:19] in your organization to take this on.

[14:25] So if your workflow is key, the key

[14:28] social media success is fitting it into your daily life. It has to happen at least every day.

[14:34] So you need to find where in your day is this going to fit? When I did up in the morning,

[14:39] I think a picture of my truck and I say let's do this and I post that online.

[14:43] I feel quick that box for the day and I can move on.

[14:47] Some of the social media networks let you schedule your posts so you can sit down at one time

[14:52] and craft all your posts for the next week and you're done.

[14:56] but you also have to be able to look at any responses to that.

[15:00] So you need to figure out a way to fit it into your workflow.

[15:06] When figuring out where it's workflow, you go back and review your three, where are you going to be in that headspace in order to spend, yes, and this deserves posting to my community online.

[15:16] And it's fair that we'll each message time, and see which one's working for you. And the more you do it, the easier it gets.

[15:24] Dedicate to yourself or in this week I have a goal and I'm going to try to post every day and see how it works.

[15:30] I'm going to mix it up, a different type of message, a different time of day, a different feeling, a different visual.

[15:36] Play around it a little bit and see what seems to be working for you and your workflow.

[15:42] Okay, so mission, message, visuals, workflow.

[15:47] We have it all ready to go.

[15:50] Where are we going to send it?

[15:56] Okay obviously Facebook is an option. A lot of you in here already have company pages on Facebook or you're doing something for your business there. So we'll talk just briefly about Facebook.

[16:09] Twitter is an option. It's not right for everyone, but it is definitely something to pay attention to.

[16:17] Pinterest is an interesting outlet for a lot of businesses. Instagram is actually a tool,

[16:23] is a social network itself, but is a tool I use to feed into other social networks.

[16:28] YouTube, as I said, video is huge and only getting bigger and LinkedIn, it's your business

[16:34] to business version of Facebook. And I find it's easier I found on the computer gear catalog page.

[16:40] This is how your customers, it's very small and I apologize, but this is how your customers see

[16:45] these different social media networks, around the subject of coffee, for Facebook, I like drinking

[16:51] coffee, Twitter, I'm drinking hashtag coffee, YouTube, watch me drink coffee, Instagram,

[16:59] RC coffee photos, Pinterest, how to make coffee, and LinkedIn, my sales, I can make coffee.

[17:07] That's how customers are seeing these different social media outlets, and so remember that when

[17:13] approach them as to, well, what do I do with my business and how do I want to engage customers?

[17:20] Okay, Facebook.

[17:23] According to Facebook, more than one billion people on the planet have Facebook accounts.

[17:30] I know, for fact, they're not all true accounts.

[17:32] Some of them are duplicates and fake names.

[17:35] They say three or four smart phones has a Facebook account.

[17:39] They say more than half of the people on Facebook visit it every day, so you know if you're

[17:46] it's correct for your business, you have a potential to reach a huge number of people.

[17:56] Page, identify your audience and create compelling content, sounds easy, right?

[18:00] There's a catch, you have to have a personal profile in order to set up a company profile.

[18:05] So if we didn't already have a Facebook page and you think, I don't want to be on Facebook,

[18:09] If you want a company page, you have to identify someone in your organization to have a Facebook page.

[18:16] It's a good idea, anyway, because the people you connect with, you can invite them to your company page,

[18:22] Facebook is all about the people connecting to a people and they use that for their very complicated algorithm.

[18:31] We can talk more about algorithms and how to gain the system in a different seminar.

[18:38] I'm also on the board of the Mentor Education Foundation and Administrator of their page, so I know I can use this as an example.

[18:45] This is what a company page looks like on Facebook.

[18:49] You get a sample of what your pictures look like, and then you start getting a lot of information along the actual feed.

[18:56] Those of you who have one should not be new.

[18:59] Something that's very important to note.

[19:01] I circled in red, top, the very small font.

[19:04] The worst one, text up there, you must pay attention before you post something on your

[19:09] company page.

[19:10] Pay attention to those words, because up there, it tells you, who are you posting as?

[19:15] Are you posting as yourself or are you posting as your company?

[19:19] Take a look at that before you go and hit post so that you know, okay, I want to put out

[19:25] this great content message as my company, but just make sure it's not going to come out

[19:30] as yourself, because that will dictate which page it goes on to and you can get to see it.

[19:38] Also, at the top, this is your page.

[19:40] It has different pages you can toggle through.

[19:42] You can see insights.

[19:44] Insights, you all will want to data.

[19:46] They have tons of data.

[19:48] You can see a lot of the other social networks do also.

[19:51] Data for businesses about how your community is seeing your posts.

[19:57] It's very hard to read, but it's in there.

[19:58] You can see that there wasn't much going on for the men for education foundation until I posted the dates for all the back school nights, and we had a nice spike in our reach.

[20:08] That's how you your reach is how many people have the potential for seeing that post.

[20:15] So I put out a post, it's going to go to everybody who liked my page.

[20:19] And when those people see it, if they like it or share it, it has the potential to be seen by everybody in their network.

[20:26] So it's all about people, connections.

[20:31] The actual engagement is how many people did like or share

[20:34] of the actual post.

[20:35] So that's always going to be small in your reach.

[20:38] Down the bottom of it is you date on each post.

[20:41] What time of the day, who liked it, how many people liked it,

[20:44] you can see demographic information about people who like your page.

[20:48] I happen to know that most people who like the MEF page

[20:51] are between 35 and 44 years old.

[20:54] Because it can tell me that a lot more information.

[20:55] Probably

[21:01] a lot of you were like, I caught your attention with the whole hashtag question.

[21:04] What is a hashtag?

[21:06] This particular graphic is from looking at the company page on my cell phone so that you can see what it looks like in the actual app.

[21:13] You can post from the apps.

[21:15] You get a different experience.

[21:17] There is its own app.

[21:18] The Facebook pages app is different from the Facebook app.

[21:22] And Facebook pages is for you to administrate your company page itself.

[21:27] without your personal information, that your personal patience.

[21:30] So you can do that only.

[21:32] This is from Facebook app.

[21:34] I wanted to show you the actionable.

[21:36] It doesn't need to be username.

[21:38] And the hashtag is a keyword.

[21:40] That's really all it is.

[21:41] It's not anything more interesting than that.

[21:43] It's a keyword designator.

[21:46] The hashtag.

[21:47] And it lets you group together.

[21:49] Anyone who's talking about that particular keyword,

[21:52] whether you know them or not.

[21:54] So it is a little experiment.

[21:56] And you can post, you can tag people in your posts.

[21:59] As a company, if you want to tag another business, or you want to tag a person in your posts,

[22:04] you do the optimal and you start typing the name.

[22:07] I typed at an M on my phone, and it automatically recommended, oh, are you talking about girlfriends

[22:12] on me?

[22:13] Or are you going to talk about the different types of post-post-systems?

[22:17] Well, if it's filled in and then you select, the accent will go as a way.

[22:21] It has the person you want to tag, highlight, and blue, and you're offering money.

[22:25] And then that will show up on their page, as well as on your page.

[22:29] Now, conversely, your customers can tag your business in their posts for good and bad.

[22:37] Right? So if they have a good experience about your company, they can tag your company on their posts.

[22:42] If they don't have a good experience with their company, they can also tag your company in posts.

[22:47] And you will be alerted if they tag your company in their posts.

[22:50] And then that's a customer service opportunity either way for you.

[22:54] so you have to pay attention to any feedback that Facebook wants to give you about your company page.

[23:01] Okay, so that's all we're gonna say about Facebook right now if you have other questions you can see me at the end.

[23:08] Twitter, so well Facebook is about people, Twitter is all about conversations.

[23:13] The Twitter news me is much simpler than the Facebook news people.

[23:16] There's no algorithm going on here. It's simply a timeline.

[23:20] When you post it, it shows up, period.

[23:23] And everybody also shows up.

[23:25] So within the span of 10 or 30 seconds,

[23:27] I can refresh my Twitter news feed

[23:28] and a whole new conversations appear.

[23:31] So when you post on Twitter is very important

[23:33] because you have to think,

[23:34] am I going to catch their eyeballs right now?

[23:36] Or not.

[23:37] In Facebook, the timing can be gained a little bit.

[23:40] In Twitter, it's a simple news feed.

[23:42] So it's all about the conversation.

[23:44] What is everyone talking about?

[23:46] Everyone's talking about the Oscars.

[23:48] the Super Bowl, back to school, celebrities, news, these kinds of things, and you get hashtags

[23:54] in order to get all into the conversations that people are talking about.

[24:02] The more details about Twitter, you get 140 characters or less that does count spaces.

[24:07] It counts hashtags, it counts all of the little characters in a web address.

[24:12] There are ways to shorten web addresses so that you don't have to make them see you get

[24:15] back some of your characters.

[24:17] Again, hashtags that you are at is the username, and in this case it becomes part

[24:21] what you say. You actually save the apps and going and talking with somebody about their

[24:26] handle, like CD radios, it's your handle. I see why it's in case you missed it. In case

[24:32] you see that on Twitter and you think what in the world? RT is a retweet. That's when you go

[24:38] and share someone else's tweet on to your feed. An N2A is a modified tweet. You're going

[24:43] to share someone else's tweet, but you're going to change a little bit. You have to let

[24:50] videos. Photos and videos do not count against your character, count, because they don't have

[24:56] characters. Always isn't if you can. This may be long now to go get the side is I searched

[25:01] on the hashtag back to school to see what would come up. So I know about hashtags. You

[25:07] get it on to the conversation, but you should know ahead of time. What is that conversation

[25:12] going to look like before you jump into it? So if you have new fashion for back to school

[25:18] and you want to send that out to everybody to take a look and see what our people

[25:22] talking about really for back to school.

[25:25] Because what came up in my search, there's nothing about fashion here.

[25:28] It's business week, it's Senator Bugger.

[25:31] It's Warner Brothers Studio Tours.

[25:34] Nothing that I was hoping to find back to school.

[25:36] I wanted to see cute lunchbox ideas.

[25:38] Or something like that.

[25:39] This was the wrong social network to go to.

[25:42] Pinterest was better.

[25:44] So this is all about news, updates, it's global.

[25:48] If you have a product you can ship and you can promote product Twitter, it's about conversations.

[25:55] If you have industry specific, you can get conversations about a particular industry,

[25:59] and you'll find people who track that.

[26:02] Facebook is about physical customers who might be able to call you visit you and see you right now.

[26:12] This is an interesting, talking about our content.

[26:16] This is a blog that hit on all the right points for basketball,

[26:20] it's in their mission that is called action message as an interesting visual and has a

[26:26] hashtag gave you a conversation. I put that in as an example of an engaging visual that they

[26:31] were able to use on Twitter.

[26:34] Okay, so at its core Twitter is a public forum anyone can read

[26:38] right in access. It really is good for all kinds of levels that way. As members of the global community

[26:45] yourselves, you can use Twitter to talk directly to the White House, talk directly to

[26:50] celebrities, follow who can use as it happens.

[26:54] Everything, all the major news that hits, I want Twitter and we're all talking about it

[26:59] if we're seeing it and reports it, it's really cool that way, so even if you don't use it,

[27:03] check it out.

[27:05] Okay, I mentioned Pinterest, is anybody on Pinterest for their business?

[27:10] I have a couple of nods, yes, only a couple, okay, what is Pinterest?

[27:16] interest is, these are all ways to explain it, idea boards, lookbooks, image and idea repositories,

[27:24] visual bookmarks, but it's all a user generated. So the company you can generate idea boards, products, images,

[27:33] but your users are all doing it as well. And you'll see many things can be crossed promoted.

[27:38] If we can take an image from your website, put it on one of their boards, you want to make sure

[27:43] if you're posting an image. Here's my new follow-products. This is a really great candle.

[27:48] I'm selling in my store. Something like that. It's a great picture of it.

[27:52] Make sure that that picture tracks back to how to buy that candle.

[27:56] Either your Facebook page or your website, if you have one, something that has how come you can buy that.

[28:02] Or how can they contact you for more information?

[28:06] It's all about the image.

[28:07] your content here has no tests. It's all in your face.

[28:13] So, you put pinners first. Before you get started, do you want Pinterest and see how our people are using it?

[28:18] What types of boards are they? Are they amassing? It is generally mostly women, but it's not only women.

[28:25] There are guys who have all kinds of stuff faced around their hobbies, workshops, whatever it is that they're into.

[28:32] Hold those, for example, this is from Pinterest on site, toll fields has boards for

[28:37] gardening, do you have your cell products and volunteer work, because they know that their

[28:41] customers are into that. So they're going to build on the shared experience with their

[28:46] customers. So what inspires you doesn't always have to be what you're directly selling.

[28:53] You can accumulate a community around your company by shared experience for words.

[29:01] Okay, Instagram.

[29:04] I use Instagram, as I said, to post to other social media outlets.

[29:08] Instagram itself is a social media network.

[29:12] It's less robust than the others.

[29:14] It's very simple.

[29:16] You snap a picture.

[29:17] You put some little funny thing on comment on it and you post it to Instagram.

[29:23] They have some image, I hate to edit it, but they have some image tweaking capability

[29:27] with in Instagram, you can put fun filters on it, you can adjust where the lighting comes

[29:33] at it and some of the focus that we can also do in our nice expensive digital cameras,

[29:39] you can now do it with a finger slide on the app. I was skiing at Smokersnunch and I saw

[29:47] this starting, I thought it was interesting and I sat to picture, I put a fun filter on it and

[29:52] up the sky a little bit, and I posted it on Instagram and I also patched it, it smells love.

[30:00] Because I knew that those were two hashtag conversations. People have about skiing and Vermont and Smuggler's Nudge.

[30:08] So by putting those hashtags on it, I was able that picture is able to be seen by other people.

[30:14] And the heart has two names next to it. I don't know. Ethan, Dean Blutz, and I don't know ski Vermont.

[30:22] But they both liked my photo because it came up in the conversations about skiing and Vermont or Smuggler's Nudge.

[30:29] So, in Instagram itself, if you can snout interesting pictures, I was talking with an architect recently about the slices of life.

[30:38] Hey, here's a really interesting picture.

[30:40] I like seeing on my porch, I have a couple of coffee and a magazine.

[30:43] I'm just put it out there and say, a porch life or something like that.

[30:47] On Instagram, you'll get a shared experience with Sponsor.

[30:51] But Instagram also lets you push that picture out to your Facebook page or your Twitter page.

[30:59] You have to have this connected and that's easy to do.

[31:03] So often I will just push out to those two networks at the same time

[31:07] and then that feeds easier into my workflow.

[31:14] YouTube.

[31:17] I don't see anybody who's a teenager in here.

[31:20] So I don't know how fully you all are in YouTube.

[31:22] Right now, YouTube is huge and it's expanding.

[31:25] TV network students have all just said, oh wait a minute.

[31:30] YouTube is getting more viewers than our TV shows.

[31:33] We have to do something about this.

[31:36] Videos to me is scary.

[31:37] Think is we're not all comfortable being videoed ourselves,

[31:40] but that's not, you don't always have to do it that way.

[31:43] You can make videos that don't have your face

[31:45] and just have your hands.

[31:46] If that's if you're demonstrating a product video

[31:48] or how a new product in your store works,

[31:51] we're offering new sliding doors

[31:53] that have the blinds and the glass

[31:56] and here's how they work

[31:57] so that your customers can see them in a home in action.

[32:00] Things like that. My eight-year-old loves this YouTube channel. That is a couple of adults that play with toys.

[32:08] You can't see their faces. You only see their hands and they say, here's the new box for this my little pony castle set.

[32:15] Here's what it looks like we're going to open it up and we're going to play with it. Absolutely loves this.

[32:20] I do not understand, but it works. So I'm not going to knock it.

[32:25] So, if you have YouTube, it's a vast repository of user created videos.

[32:30] When you sign up, you get a channel, that's the videos you post to your YouTube account, becomes your channel.

[32:36] You can subscribe to other channels, so that you always can know when another person has posted videos.

[32:42] You get playlist of videos you have light from around YouTube.

[32:47] And there is an app called YouTube Capture for just going ahead and videoing something at uploading it to YouTube Drive.

[32:54] So the app lets it work with the new workflow.

[32:59] I couldn't be proud of how this stream video contact me

[33:02] in PowerPoint here today.

[33:05] So I have just an image capture.

[33:07] We can use the video to showcase your expertise

[33:09] on a common issue.

[33:11] This particular one happens to be a resist term I damage it like.

[33:16] We live in Metro.

[33:17] A lot of this type of website.

[33:18] I know I this is an issue for me.

[33:20] I might want to know.

[33:21] I've got an issue on my house.

[33:23] Could be term I damage.

[33:24] I'm going to go to YouTube and I'm going to watch this guy show me what

[33:27] term my damage looks like and I'm going to see where he's from.

[33:30] If he's from Medford, I might think they'll call him to come and verify for me.

[33:34] Oh, and then while he's there, who might give me recommendations on how to get it fixed.

[33:39] So if you're a past control company, you could do a video on what term my damage looks

[33:44] like and then of course have all the calls to action for how to contact you about it.

[33:49] This works for all kinds of industries.

[33:51] It could be how to stage your home for the best, fun, sway, flow, and how to work green into your home decor, new products that just came into my shop.

[34:02] There's all kinds of things you can make videos about.

[34:05] You can also use videos if you are a retailer or if you have other products that you sell to customers, use the videos made by the brands.

[34:14] They're all making their own videos, happens to be pandora, charms, bracelets, they're spring collection, they have a video, showcasing the spring collection.

[34:24] If you have a beauty, can you sell Pandora charms, use their video and embed it on your Facebook page. They're going to want you to do that anyway.

[34:35] If you embed it on your Facebook page and Twitter on your website, if you have one.

[34:41] Okay.

[34:43] LinkedIn, LinkedIn is basically, basically.

[34:46] It predates Facebook, it started first, but not as many people know about it, because it

[34:51] isn't, it's not all the kids are into it.

[34:54] As a professional, you can have a LinkedIn page back yourself.

[34:57] It's going to have your resume information, the organizations you volunteer for, one to

[35:05] support, and your company can have a LinkedIn page as well.

[35:09] And sure, especially if you sell the other businesses,

[35:13] you can have your jobless stains,

[35:15] you can have all sorts of things

[35:16] on your company's LinkedIn page.

[35:19] And more recently, they add things like posts.

[35:22] So you can post to your LinkedIn page

[35:23] just like you would post to your Facebook page.

[35:25] If you have a call to action, share experience,

[35:28] and a business update,

[35:32] there are times of other places

[35:34] your business could be in the social media landscape.

[35:37] We don't have enough time to list all the different places.

[35:39] But depending on your business, you might be on your house, or a poor square, which also is now sworn.

[35:47] That's very confusing.

[35:49] Tumbler, a new one that I found help perch, is very interesting, is you track other businesses, and they're social media posts.

[36:01] So if you're a photographer in town, you can track all the other photographers in town.

[36:06] That one's new, and just beginning to look into that one.

[36:08] That is the way you can look at what's going on

[36:10] on other businesses and how they're posting on social media.

[36:15] I'm going to look into that one more.

[36:18] OK, Google elephant in the room.

[36:20] Do we all have a little plus?

[36:25] I didn't talk about Google Plus.

[36:27] Google Plus was created basically in the challenge Facebook.

[36:31] Google, we know, offers many wonderful solutions for businesses.

[36:35] Google Apps is robust and powerful.

[36:37] in the clouds, it's not device-dependent, it's cross-platform, it's amazing. It's awesome.

[36:43] You should look into it for your business. It's not a social media, it's a work-flow solution.

[36:48] They dominate search. Google's bots are looking at everywhere you post on the internet,

[36:53] and they are indexing that, and they are ranking your pages. It's happening. They're just

[36:58] they don't make all information. The Google search is in the, they need all pages. Yellow pages

[37:04] is going to try to hang in there, but it's really all about Google.

[37:08] But I think Google Plus is not a high priority at this time.

[37:12] If it's what I do, and I can't find the time to figure out

[37:16] what Google Plus is about, it's too many.

[37:19] Facebook is where your customers mainly are,

[37:22] the other social networks.

[37:24] You'll look into depending upon your business type,

[37:27] and maybe use them to feed into Facebook.

[37:30] Google Plus is like one noise too many.

[37:33] In my opinion, you might have a different opinion,

[37:36] you might have a specific industry in all your customers

[37:38] around Google+, fantastic.

[37:41] We can talk about that later.

[37:43] But for me, it's just one more noise.

[37:46] OK, a final word for almost my word.

[37:48] Cross promotion, everybody wins.

[37:51] I said about hosting, about tagging other people

[37:53] and businesses in your posts.

[37:55] We do live in a small community

[37:57] and we've already seen from some of the Facebook pages

[37:59] that we can talk about each other and get good results

[38:01] from that, we have a lot of festivals in town, we have a lot of things going on, cross

[38:06] promote each other. If your company's truck is going to pull a scout float in the

[38:11] Halloween parade, tag this scout group, tag somebody across from a tag with the

[38:16] Halloween parade, and cross promote the fact that you're going to be involved. If you're going

[38:20] to be open during a street fair, tag the street fair, and say I'm going to be open during

[38:24] that street fair because people will be looking for what's going on during those events

[38:29] and they'll find you that way.

[38:31] Any time you can cross por nos,

[38:33] these two examples are Johnny Churros is a metford resident.

[38:37] He's got a mobile Churros stand,

[38:38] and he goes to, he makes the festival circuit,

[38:41] he's at Columbus Farmers Market two times a week.

[38:43] Back in April, he was as a mountie from Festival,

[38:46] and he found their house tag and used it in his post,

[38:50] so that anyone going to the mountie from Festival would see,

[38:52] hey, they're going to have fresh Churros.

[38:54] All right, I'm going to look at that.

[38:56] Jim's jar and a turkey he posted is going to be going

[38:58] to be announced on a winery at their festival that we've just begun.

[39:03] So anyone thinking of going to the balance on a winery knows they're going to be able to

[39:07] find his jerky and that's cross-promotion everybody wins, especially in a small community.

[39:15] And the next step, so we have all that, right?

[39:18] We have our mission, we have our message, we have our visuals, we have our content.

[39:21] You're going to think about your particular business where you put all that, work it into

[39:26] your workflow, get up and run, kick the tires, figure out what works for you, get used to it.

[39:34] Then you can come back together and talk about what is the next step, and the next step

[39:39] is the numbers, how to gain Facebook's algorithm, how to use the numbers they're giving

[39:44] you on your reach and your engagement to make them even bigger, how to use the data that all

[39:53] social networks now can deliver in order to increase what you're doing.

[40:03] That's what you'll

[40:03] need to do.

[40:09] I do that's so super fast because I wanted to make sure I had time for questions.

[40:14] Does anybody on the bat have any questions or did I go too fast to send the blame about it?

[40:19] How do you look at the Instagram to the business that says, well, page, and that's going to be my

[40:23] problem. Okay. You should be able to, when you link, you follow the prompts. So in Instagram,

[40:32] You say I want to link it to my Facebook page and they'll ask you to then log in to Facebook and you log in with your with your business credentials

[40:43] Yeah, or be already logged in if it's if you're on mobile be already logged in to your Facebook

[40:50] Business page then go ask Instagram to link it and the should automatically find it

[40:56] Can I ask you something to post a picture from Instagram?

[41:04] Yes.

[41:05] Yes.

[41:05] I assume it's easy.

[41:08] Good question.

[41:09] I haven't tried because Facebook pages is your business page.

[41:13] Instagram doesn't look there for your credentials it looks in Facebook.

[41:17] That might be something you might have to do on your actual computer.

[41:23] You welcome.

[41:24] Other questions?

[41:25] Question.

[41:29] I'm sorry.

[41:30] Question.

[41:30] Where would I rate them?

[41:34] The website is important.

[41:35] It's not essential.

[41:37] Some companies out here may not have a website.

[41:40] It's important for showcasing who you are, where you are.

[41:45] You're showcasing that mission that you've come that you've developed.

[41:49] It's not social.

[41:50] So it's not a social media component.

[41:53] It is a marketing component.

[41:55] And you're overall marketing plan.

[41:57] It can offer different content.

[41:59] You can do long-form content that you link to through social media.

[42:02] you can host a website of video there, you can have information for your customers to download,

[42:09] you can have white papers, PDFs, forms for them to fill out, you can host them on your website,

[42:15] and then use social media to drive them there. Things like that, is that okay.

[42:21] It's a component of your overall marketing scheme, but it's not a social marketing component.

[42:27] Questions?

[42:37] It shouldn't be a lot because as he works through this, what type of business are you in?

[42:42] What can you do, seriously?

[42:44] Book keeping services.

[42:45] As you're going about serving your clients, you might think, you know what?

[42:51] I have answered the same question three times.

[42:53] I'm going to answer this in social media.

[42:55] And I'm going to just go ahead and do that.

[42:57] You're going to find the types of information that you want to share with your customers, and you're going to do it.

[43:04] And it should be quick. The visual part, adding a visual to it is what takes a little more time.

[43:09] If you have to go and search for a part or something like that.

[43:12] So, it shouldn't be a lot of time.

[43:16] But if you have a smartphone or a tablet, then you go and you do a quick search on Google for images of

[43:23] line-over paper and kind of fault or something, maybe grab it, save it, post it, that should be about a minute and a half.

[43:32] It'll be a little longer as your new to it and getting started and working it into your brain.

[43:38] But when it's in your brain, you'll think, ah, that is something I should post.

[43:44] I'm unboxing new products.

[43:45] I'm going to put one on the table here and take a picture of this for me a coffee cup because it's new and everyone's going to know about it.

[43:51] I'm going to tag that on Facebook.

[43:52] I've answered the same question three times or this is a new product, this is a new way the government is looking at tax deductions

[44:00] I'm going to throw that out there so that everybody knows hey heads up

[44:04] I have the skinning on the new tax deduction law

[44:08] Ask me about it and track back to my website a little forum or something

[44:13] Then it's your question

[44:15] Other questions?

[44:18] Yes

[44:18] It's very interesting to find a filter in the place.

[44:22] There are left by phone at home today,

[44:26] or I would just call it up and show you.

[44:29] Instagram has filters, they call it.

[44:31] So that on you take your picture

[44:32] and you can post your picture as you took it, normal.

[44:36] And then it gives you different squares across the bottom.

[44:39] And you tap on it and it'll change your picture

[44:41] and it'll make it look like a 1970s camera took it

[44:45] or it'll look all blown out in the colors.

[44:48] It's a filter and it'll change the way that picture looks and they're caught with RC.

[44:54] That's what the T-shirts say.

[44:55] RC coffee pictures.

[44:57] And it can give a different feeling to you.

[45:00] That is often helpful for the shared experience. Posts and say, oh, it's a fun picture of kids at the fair.

[45:08] And we're going to really go out the colors and make it rich and motion with Instagram.

[45:13] And that's going to all have us remember the fun of being at the fair. Something like that.

[45:20] It's a fun app to play around with. Thanks for the pictures of your kids.

[45:23] Change the filters on them. See what happens. Don't put them in your copy page.

[45:27] No, no, no, no, no.

[45:29] Other questions?

[45:33] Thank you all very much for coming.

Sep 17, 2014 Joint Economic Development Commission & the Medford Business Association

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