[0:01] All right, there we go. Well, I'd like to welcome everybody to our beef council meeting. Go ahead and call the meeting to order. And first, is there anything else we need to do to call the meeting to order? No, welcome everybody and call it to order. Do that. Everybody's got the minutes. So first item on the agenda is approval of the minutes from our last meeting that was held January 12th of this year.

[0:31] 2026 that you have those in front of you. Is there any

[0:37] I can't attain a motion to approve the minutes any

[0:45] discussion about any game

[0:50] Anybody make motion to approve them?

[0:55] Is there a second? I'll second that all right any other discussion on them

[1:01] approve them as is

[1:03] All in favor say aye

[1:05] All right, so the next is updates from industry representatives.

[1:13] This is going to go around the table.

[1:15] Maybe Tracy start with you and we'll come back and always the most important win with him.

[1:22] Well, I can't say it's right for me.

[1:24] You know, they're not much good.

[1:30] I am happy that they've got the made in America deal on it.

[1:35] But I can say I don't think it's the magic.

[1:43] So with that, just to clarify, I think you probably all understand where that is.

[1:50] It's still totally voluntary, so it is a marketing tool, but that's where it does create a definition

[2:04] a product of Utah that we've kind of, a product of Utah, product of USA, that we have kind

[2:10] of lacked as to what that real definition. So it does have to be born-raised processed

[2:17] in the USA to get that label.

[2:20] If there's any, my understanding if there's any part of that process that happens outside

[2:25] U.S., it's both just quite like that, it's quite like that, so just talking, so say you're

[2:31] talking with a big pack.

[2:36] Technically, they can keep track of every end and come in as you

[2:39] know, but as far as the breeder would not be able to be identified as part of the U.S.A.,

[2:46] these really depend on each other. Unless they have a separate process. Now, when you go

[2:52] back to the end-cooled days, they would shut down process and do that. So they could

[2:59] do that if they choose to.

[3:07] My question on the whole thing is, how important is it really, what percentage of the beef that

[3:14] we're talking about is actually labeled? I mean, it might be labeled on bulk or in, you know,

[3:20] if it comes to a stake house or something like that,

[3:23] but maybe they put it on there in their menu or something.

[3:28] But if you order McDonald's, how are you gonna know?

[3:32] And you need to, again, rolling back to the M-cool,

[3:37] the restaurant industry and the retail industry

[3:40] were exempted from that.

[3:42] So they weren't even required under M-cool to do that.

[3:46] really it was only product that went into retail outlets and anything that went

[3:52] into a blended product was exempted from them in cool and anything that

[3:58] actually went to restaurants or those types they didn't have to label that so

[4:05] if you come into a place now this gives the marketing tool to a place like this

[4:10] that they can buy that product and say it is but they're not required in any way

[4:15] to do that and so it makes it a more of a marketing tool than a regulatory requirement

[4:23] and that's where the big you know part of the big problem was with the uncool is a lot

[4:27] of the product that people think are going to get labeled the Argentinian and Brazilian

[4:33] and all that beef that they want that label on it was exempted because it went into food service

[4:41] So we were, you know, spending a lot of money labeling products with the target of saying,

[4:47] okay, we want to identify Argentinian beef that comes in, but it went into a channel that

[4:52] was exempted from that.

[4:53] So, you know, that's where there was some loopholes and some challenges that, you know, it was

[4:59] a solution that didn't solve the problem of what we were really looking for with that

[5:04] for one thing.

[5:06] So, I'm thrilled with it.

[5:08] It does give more marketing options.

[5:10] Again, it's just like any other at the branded product.

[5:15] You know, the CABs are the any of those kind of products.

[5:19] It's going to have to be handled in a certain way to certify

[5:24] that it is that product, but it does give that opportunity to sell.

[5:30] and this gives the market an opportunity to dictate if there is a desire for it.

[5:45] Any other

[5:46] questions about that? Michelle?

[5:51] So beef ambassadors, which are largely funded through this,

[5:56] through the Beef Council, are starting to hit farm field days thick and heavy. And if any of you have

[6:01] done them. Thank the beef master for going to do it because they're a lot of work and they're

[6:08] hidden all over the state actually which is exciting so we'll have them spread from southern Utah to

[6:13] northern Utah here in the next couple weeks. Doing some field days. Tucker Martin on our boards sits on

[6:20] ANCW's Beef Promotion Board which I'm not positive this is a true statement but I don't think they've

[6:26] have when operating for a while.

[6:28] I think they're just starting grassroots again

[6:31] to get it going.

[6:33] But they're goal, and it's some things

[6:35] I think this group should be aware of.

[6:37] And let me know if you have any concerns or if you applaud it,

[6:40] and I can take it back to her.

[6:42] But they are wanting to provide a beef resource guide

[6:48] some that I told her we already probably have.

[6:50] We just need to connect with the right people

[6:52] through beef, what's for dinner, and what you've done,

[6:56] Jacob, so beef resource guide.

[6:58] So we're to find local beef and information about beef

[7:01] in every state.

[7:03] And again, like Utah's own might have some

[7:05] of those contacts already there.

[7:08] They want to have each state provide videos.

[7:11] And the cattle woman will help do this,

[7:14] but highlighting kind of what Jacob did at our region meeting,

[7:18] a cut of beef and how to cook it, season it.

[7:21] but also where it is now such a big part of the food pyramid that we show that

[7:27] nutritional information with that video so we're getting out there. This is

[7:31] really, you know, this zip you're getting with your cut of steak but also

[7:38] they so they will, they want to document each state's beef council, cattle

[7:44] women's and cattlemen's groups, local beef guide, a food marketing program and they

[7:51] With everyone so that they know people you know producers can know who they need to talk to and how to get a part of marketing plan

[7:58] Maybe small business association

[8:00] Associated with it. So while you're right without the department of Ag there's have a

[8:06] Site with those Jacob keeps you still have some of those on there. Don't you?

[8:11] We so on the beef council website. We try to try to say if anyone has the local beef that they sell and we have a local beef directory

[8:19] or

[8:19] adding some here and there. I mean, it's not exhaustive. But again, it's a voluntary thing.

[8:27] It's like a big contact pass. I don't go and just try and find a mall and ask them if they want to be on it.

[8:35] I mean, maybe you, as a board think we should, if you do, then I could pursue that. There are some that I'm aware of,

[8:42] and I just reach out to them and say, hey, we have this little big directory. Do you want to be on it?

[8:48] Well I think this group can help gather that so it's not on your plate but and I fully anticipate

[8:55] to have the ambassadors help roll some of this out like videos and put them to use some other

[9:02] ways too. They're great at what they're doing but they can do more so they can go and get an exhaustive

[9:10] I'll leave that to you all to decide, but they also, so each group will, you know, do

[9:18] the video, assign them a cut of beef, and have that video be on that beef.

[9:23] We already identified and kind of show to the almost before report, right?

[9:28] This is how that beach has been taken care of.

[9:30] They've identified a gal in Boxel or County that does that already through her social media

[9:35] platform.

[9:36] But she's no one, you know, they're on good grass.

[9:39] They're being well taken care of and then we're taking them

[9:42] through the process, you know, that way.

[9:46] And let me see if there's anything else on here, right?

[9:48] Do you know who they're using up in box order?

[9:50] I think it's Jenna McCarty.

[9:54] If you have other names too, we would love them.

[9:56] I'm just curious.

[9:57] I think Jenna, because she's already got that huge.

[10:00] The idea too is, you know, Nicky Winch,

[10:02] we identified as what we're trying to hit each kind

[10:05] of age group of women, you know, you have the younger, the middle mom that just needs

[10:12] that 30-minute recipe, and then, you know, Mickey's got this whole following on how nutrition

[10:18] plays a role in your humanopause and menopausal, you know, like how you do all that. So I think

[10:24] they're, we identified three or four names that way if any of you have any, we would love

[10:27] them, but trying to really promote being to roll it out, you know, give Jacob some help

[10:35] in our state doing I think you do a great job and I'm telling you are a huge resource in that area.

[10:41] If there's things you're doing that we can help do in these videos or roll it out.

[10:46] I think the goal is to get some of these heavy social media influencers that have those

[10:50] follow-ups to help disburse the information.

[10:57] Any ideas, thoughts, concerns?

[11:03] I think we're just going to be sure that messaging is consistent and good.

[11:17] Sometimes you get people out there, especially if they're marketing their own product,

[11:22] my product's better than the other and it makes it sound like other beef is bad.

[11:28] And I think we want to be sure that those messages don't come through, you know, all beef is good.

[11:36] Yes, there are better qualities of beef or better, you know, if you want to pay for a premium process or something that way.

[11:42] But too often we've seen in social media people say you need to buy from me because the meat and the grocery stores trash.

[11:52] Well, yeah, the meat in the grocery store is not trash, maybe something that you're producing

[11:57] is a better quality, that's fine, but I want to be sure that as we're doing those that

[12:03] we don't have those kind of messages.

[12:05] There's just a way that you can highlight the positives of your own product and not even

[12:11] have to bring up grocery for, you know, or if you're doing grass-fed and have to bring

[12:16] up conventionally, just tell those benefits that you see from your product and then it doesn't

[12:22] to drag in any other part of it.

[12:24] Don't be a rubberman.

[12:26] Be a supply.

[12:28] Just saying.

[12:29] There are some out there that like to push down to build

[12:34] there's up and you can easily talk about those benefits

[12:38] without bringing up any negative things about something else

[12:41] because it's all part of the same process.

[12:45] So it's like shooting yourself in the foot, really.

[12:48] Yeah, I recommended that you top focus on the nutritional.

[12:51] Let's ride that boat through the Pyramid Wave right now and I like those ideas of let's

[12:57] just leave that other stuff but we keep control on that.

[13:01] And even with that, you know, the whole, you know, the whole food pyramid thing is, you

[13:08] know, eat healthy, eat, eat close to home type, you know, a little bit that way.

[13:13] And I'm okay with saying if you want to know where your beef came from, you know, purchase

[13:18] local kind of thing. That's an okay message because some people want to know where it comes from.

[13:24] There's a lot of people that just pick up food from a grocery store and they're not

[13:28] carrying as much. And so the messages are okay. So don't say that you want the only healthy way

[13:37] to eat is eat local because eating local is elevating what's already good. I guess.

[13:45] You know, type of a message.

[13:47] Does that make sense?

[13:50] I just, you know, I just, it frustrates me when I see some of our good producers out there.

[13:57] You know, you need to buy our beef because we're among free and we're this, and we're that,

[14:02] and it makes everything else sound like it's not good.

[14:05] Yeah.

[14:05] I was listening to R.F.D. TV, a radio, a rural radio, it was an interview, a drive-up.

[14:14] They had a meat scientist, I can't remember who he was, but I've heard him in the portions

[14:19] of South Dakota.

[14:21] And they were talking about the benefits of beef.

[14:25] And then they had questions, and people were calling in.

[14:28] And this lady called in, says, I'm so glad to have you on here, the year of meat scientist,

[14:32] is your specialist in this.

[14:35] And I just want to know where you buy your beef,

[14:37] because you could tell me where to buy the right beef.

[14:42] And I want to buy the beef that's healthy for my family,

[14:45] and it's going to be, you know, and you'll

[14:47] be able to tell me.

[14:49] And he says, I want to know where you get yours.

[14:52] He said, I buy it at the grocery store, and he

[14:55] went on and explained that the benefits that there's

[14:58] The reason.

[15:00] Better than, I mean, it's just, you know, if you want something different that's grasped better, something you could go after that, but it's, but we can't, there isn't better. It's just different. That's something that's on Channel 2. Certain something that it was, how do you, how do you know you're getting good beef? Where are you, where are you supposed to find the good beef? You can find good beef anywhere. You can find good beef from your neighbor. You can find it from the grocery store. You can buy it from Smith's. You can buy it from,

[15:29] Sounds clover Costco. It's all good, safe, wholesome products. It's that some people want

[15:35] to dial in and say, well, there must be only the good type of beef somewhere. Where

[15:40] do you get it, you know, we get that. I mean, where do you get your beef? I get it from

[15:44] all over the place, you know. So, well, and there's no question that there are differences

[15:49] in quality. For sure. You know, and some of the retailers are low-priced leaders. And

[15:56] And so you're going to get some of the lesser quality.

[16:01] But again, that's not saying that it's unedible.

[16:06] It's just, there's a difference between low jays.

[16:09] Low jays.

[16:10] Low jays.

[16:11] And by a stake score.

[16:13] Yeah, yeah.

[16:14] Yeah.

[16:14] And it's because that's their market niche.

[16:17] They're going.

[16:18] And so, yeah, hey, it's just like vegetables.

[16:23] you can, you know, call it vegetables are different,

[16:26] different grocery stores.

[16:28] Yeah, well, I, I for sure will be viewing videos

[16:33] before they go out and would share with this group

[16:35] and if you had concerns we could remedy it before it went out

[16:37] and I think we need that kind of, I would love more eyes

[16:42] on them, you know.

[16:43] What's up with that?

[16:44] It's always, you know, like make it really fast.

[16:47] That's, I would agree, you know,

[16:49] and people, people will pick things up

[16:51] and especially if they know what's being funded through, you know,

[16:54] to check offer and association or something they like to throw

[16:57] darts at sometimes.

[16:58] Yeah.

[16:58] So we want to be sure that there's not something to do with them.

[17:01] There are really good messages.

[17:02] We do want our name on it.

[17:04] We want to have as we want to make counsel on it.

[17:06] Oh, yeah.

[17:06] That's why I would love your input before they roll out anyway.

[17:09] I think that's just a good safeguard measure.

[17:12] And things, a lot of times things that seem not a real problem

[17:20] to us, somebody will take an offense too, so we kind of need to look through some of

[17:26] those. We saw that with the Farm Bureau's message with the methane thing. They were

[17:33] talking about trying to put it in a positive light, but because they talked about methane

[17:39] and cattle, and all of a sudden there were some people that jumped all over while you're

[17:43] out there bad mouthing, you know, and so we need to just be careful, what we think might

[17:50] be a good message, we just, we need to look at it with all colors of glasses.

[17:54] I agree.

[17:55] Sounds like the Angus Association.

[17:58] And then the only question I have I was driving down here this morning was in a rural radio

[18:03] and they had the CEO of our cap on and he, you know, with the big Ag Day in Washington was

[18:10] saying that they were trying to advocate for reform to the check-off program.

[18:14] I was wondering if you've heard anything like that or what if there is status there they have

[18:21] long been advocating for reform. There's nothing right now there are no pending bills or actions.

[18:30] I know that every time that they meet with the secretary that becomes an issue but right now

[18:38] there are there's no legal challenges and there's no pending legislation now

[18:44] with the Farm Bill you know that gives a place that a group could try to

[18:51] attach something there but did they carry a big stick for his NCBAs bigger you

[19:03] have to answer the anyway. It's a very vocal. I know. Yes. That's why I was worried like wondering.

[19:10] And it's way easy for people to hear a short paragraph of them and buy into everything and

[19:17] they're not understanding the whole bit. I'm not sure. I've listened to some of the things and I don't

[19:24] think they understand how they check off the even works. You can't explain it to them. They just

[19:31] Yeah, I think it's unbelievable what it was accomplished.

[19:41] Yeah, well thanks to everyone that came up to Secretary Vaden's thing, I hope

[19:48] friend, Jeff, that was a good meeting for you guys, but I'm gonna cover this for a

[19:54] second. Tomorrow afternoon, they're gonna announce the US Forest Service is moving

[19:58] to Utah. So that's exciting for us all. So there'll be at the downtown building.

[20:07] There'll be an abandoned building. I thought that's where it will be.

[20:11] Yeah, so yeah, we went toward it. They could fit 200 people there easily to maybe 300.

[20:20] They're pretty empty. So that's a big thing. So they'll start moving them

[20:26] during the summer months is what the plan is and if they don't come we'll find

[20:32] employees here hopefully so but yeah we look forward to that I just said you've

[20:41] seasoned was a was a roller coaster this year I mean we were told we wouldn't

[20:46] have any money there's no money then in the middle of the seat session they

[20:51] found money right so then everyone was scrambling for money and we came out

[20:55] We got $11 million towards food security and we hope to get up to 50 million in the next five years.

[21:05] So it'll be a little bit different because it is federal funding versus state funding.

[21:12] And so we're still trying to learn the tweaks of what that means.

[21:16] But I hope are you know if there's a process if if any of your processors or anyone that you know

[21:24] Does meet processing fruits or vegetables if they need new equipment or want to expand their operations meaning

[21:32] I don't think we can do ground up construction, but if we want to expand a little bit

[21:38] I think we will qualify

[21:41] So 11 million where we only got one million before so that tells you a big

[21:46] difference, right? We would get about 15 million in request each year. So, we're excited

[21:54] about this. I don't know what the new tweaks will look like when it rolls out. We'll let

[21:58] everyone know.

[22:01] It's an application through us. It'll be in May. The whole month of May

[22:06] is the application area.

[22:10] I don't know if we'll have to tweak it to versus the new rules.

[22:15] but who could apply, I mean, is it any processor?

[22:21] So if they want, like I said, if they need a new piece of equipment that helps them process more,

[22:26] I mean, we've done a ton of refrigeration, which is good, and that's still a huge need in Utah.

[22:31] But like, patty machines.

[22:33] What about high pours?

[22:35] I mean, just like some of these mobile units.

[22:39] Yeah.

[22:39] They would be eligible.

[22:41] Absolutely. We've done some of those.

[22:46] We're hoping to maybe earmark some of that for a rendering plant.

[22:51] We know that's a huge need in the state.

[22:53] There's no rendering. So maybe earmark some of that funds to entice.

[22:58] Any, any, what's the status of?

[23:01] Cooney. It's, yeah, shut down.

[23:03] But it's not, is it energy that is still the problem with it?

[23:11] Yeah, I don't know. I heard it needed upgrades for something but I haven't heard.

[23:15] I thought it was like the propane or something.

[23:18] It was just took too much energy.

[23:20] Yeah, I haven't heard that.

[23:24] But, you know, the Ag Park is still very active.

[23:28] I think it's actually just north of here in Nephi.

[23:31] because we're going to build the Ag Park and they've got the land and the water

[23:36] right so just try to entice some businesses to move to the Ag Park with this

[23:41] grant. Will that be part of the in one port? There is a stop here in Nephi so yeah.

[24:06] There's no, I think there's just no market for all the stuff that Kunis was right now so that's the challenge but we'll see.

[24:16] I know there's been people that wanted to buy Kunis but he was asking for a lot.

[24:24] I'm just curious if you're here. We're here in a lot of talk of stolen cattle right now.

[24:30] I don't know if you guys are hearing that in your areas.

[24:33] It scares me if you're saying that.

[24:34] Yeah. We've actually found two here and down in severe that have just been put your

[24:41] out in the field. Yeah, we've got rewards for those. So if you're hearing that let us know we

[24:52] can get investigators in your area right away but we don't know and people are just coming back

[24:59] and finding less and they don't know if it's predators or still ones but the price of beef I wouldn't

[25:05] shocked that some people are in some stallion, but we have heard of the sheet too, are

[25:17] they having the same trouble, or are you able to much there? Predator still a big issue.

[25:24] I haven't heard of much sheet being stolen, but I know we're seeing a lot of predator.

[25:32] The reason I came that back, I took a drive this weekend over there, I came into a camp and I was just loaded with J.C.'s.

[25:40] Oh, really?

[25:41] And I don't know.

[25:42] Mike or Sutton, if we have a prep problem, or who knows, you know.

[25:48] Were they equal?

[25:50] My church chief?

[25:51] Yes.

[25:52] Yes.

[25:52] Like 50?

[25:53] Yeah.

[26:12] I had some employees in my dog get in the neighbors and they came to pick up 28 in like

[26:26] Yeah, yeah, yeah, yeah, yeah, yeah, yeah.

[26:27] That's not him or me or you know, it's not him.

[26:29] That's not him or you know, it's not him.

[26:30] I have no idea what you have, but the places around is joy.

[26:34] That's okay.

[26:37] Yeah, I've heard any say that.

[26:39] We're sorry about that.

[26:39] It's $20 less than the other basically.

[26:44] $35 less.

[26:48] I was.

[26:50] I would.

[26:51] I would.

[26:51] somewhere.

[26:54] The

[27:00] sheep who owned the sheep? The sheep who owned the sheep? Either goreings

[27:10] or David Earl, or Selwyn's, Selwyn's. They're from that area.

[27:24] Anyway, they're out in Greenham City. The guys from Red River Pass.

[27:29] I don't know if they think so.

[27:34] We've had a couple cases out our way of cattle theft over the last two years.

[27:38] And guys caught them the rights and spent super frustrating because we can't get her county frost. Yeah, yeah, that's our

[27:49] That's the issue we're seeing is the county attorneys don't want to deal with it either, so we'll see this priority. Yeah, I

[27:56] Don't know if you saw the vandalism that was done. Yeah,

[28:07] I saw

[28:08] Yeah, I know. I guess they're so bogged down with drug, drug issues that they don't want

[28:20] to deal with cattle theft. And he's up for re-election.

[28:28] But yeah, if we need to get involved

[28:33] in any cattle theft, let us know. Well, we have the ability to, we have attorneys, so I'll

[28:41] put them to work if we have to. We'd like to use the local sheriff and local, we'd like

[28:47] to attorney, but if they're not going to step up, we'll find a way.

[28:52] If you prosecute a couple, yeah, it probably becomes a deterrent, but you need to prosecute

[28:59] I know. Yeah, I don't let that message on, right? Yeah, exactly.

[29:05] Yeah, a lot, you know, lots of

[29:09] talk of water optimization and obviously our drought meetings. I don't know if everyone knows

[29:13] so we start we're starting a tour of all of our drought meetings. It would be the week of April 21st,

[29:20] 20.

[29:24] 20. So let me get the exact dates for everyone.

[29:29] This week we'll send out our fire.

[29:33] We put it on social media but not that we decided that we'd do another

[29:39] mailer a little closer. It's been it's been pretty broad social it got a

[29:46] pretty big splash social media so I told him I said hold off on sending it out

[29:56] We just, you know, obviously we can't hit every town, but hopefully

[30:00] Everyone can choose what you want to go to. If we need to do more, we'll do more if we need to, but our goals to get all the federal and state partners there to talk about resources and what their plans are for the drought. So, anticipating a lot of funding from the federal government. As you know, Trump's involved now. He tweeted out about the great thought lake. And there's talks of we send a billion dollar request to him.

[30:29] So we'll see if he steps up and does that make it rain?

[30:33] Yeah, I hope so.

[30:36] They funded a program to do that.

[30:42] Yeah, but yeah, so we'll see.

[30:49] I think we'll see a lot more water optimization money.

[30:52] As you know, we may have known we did a water leasing program this year.

[30:58] So if people want to lease their water for one of the grows instead of cutting, there's

[31:08] going to be money, but it won't start until next year, 2027.

[31:12] So we've got 2.7 million of ongoing funding for water leasing, and again, the price will

[31:20] be based on if it can get to the Great Salt Lake, or if they can shepherd it all the way there.

[31:26] And I have some issues with that too because, you know, you're like this, we're in a drought.

[31:33] I suppose we're going to be sure that it's going to drive prices, hey, you know, now we're

[31:37] kind of essentially competing with the state as a potential high buyer and it can be hard

[31:42] on live stuff.

[31:44] Yeah, an industry as a whole, but yeah, if someone's not growing hay and doing water leasing,

[31:50] yes, price.

[31:51] We did do some guard rails, they can't do it more than two out of five years so that it won't go out of ag production.

[31:59] There's quite a few guard rails, but truly we understand if someone was contracting that hay and others not growing, they could cause some issues.

[32:11] We also, if someone's leasing the land to someone that's growing, they can't qualify for that water leasing program.

[32:19] And like how many acres they're like in that program is there 2.75 million won't go very far. I can tell you that.

[32:27] Yeah.

[32:31] Yeah.

[32:33] Yeah.

[32:35] So like just a hypothetical wall it has a wherever water.

[32:43] I mean, it doesn't come down the river this year, can it still waste it to the, it might

[32:48] be a good year to waste your water.

[32:50] Yeah.

[32:51] I mean, they're going to weigh if you're going to get that water anyway or not, right?

[32:56] You know, or if it was getting to the great, I've been concerned if it's already getting

[33:01] to the Great Salt Lake, then so that's going to be all the water, state water, engineer,

[33:07] not us.

[33:08] So yeah, we discussed that we had three or four in a week of fee and the state engineer says

[33:14] We probably won't

[33:17] That probably won't have a good proof because you've got to go through a barrier or a barrier

[33:23] So there's no way

[33:28] Yeah

[33:34] But I'm saying that I'm not looking for compensation

[33:38] But three years ago, as the Woodruff Narrows, we turned over to 1,200 acre feet of water out from 1,000 acre feet of water out and sent it straight to the lake to help them with the level and we never even got to die in the leaf in the newspaper or leave you in nothing.

[33:54] But you don't know that 1,000 acre feet doesn't do much to leave you in a 2,000,000 acre pet deficit.

[34:06] I mean, is the state got any, they look at, do like, zero skips though, I mean, look at

[34:12] like, sort of different springs, I do it in there twice a week, and they replace that

[34:16] solid by the freaking times.

[34:18] Yeah.

[34:19] And it's just five miles away and you're getting solid and everything.

[34:22] Like, I think, if you could do it, at any time it's now, push some newer cities after

[34:27] zero skips that in the world.

[34:28] I mean, most new developments have to implement that already, based on new rules, but

[34:35] There is a lot of incentives out there to pull your grass.

[34:40] So there is lots of funding to change from grass to,

[34:45] but I think new developments, you'll see that

[34:47] their requirements are much different.

[34:50] And half the zero skates.

[34:52] Yeah.

[34:55] I think that's it for me, and I think it will be better.

[34:58] I want to thank you, Commissioner, and the whole acting

[35:00] in order for you to come up with the money to the gift program too.

[35:03] That is a great tool with this thing as invested in and

[35:08] save a lot of people in reality.

[35:10] Yeah, thank you.

[35:11] And it's really, I'm telling you, it's really good that we

[35:14] have Mike Schultz as a speaker because the legislative

[35:19] financial emphasis tried to cut that this year.

[35:22] And he looked at that and just laughed.

[35:25] I know you're not cutting that.

[35:26] So anytime you can think speaker Schultz,

[35:30] He's helped us keep that program and even got us more money towards that so.

[35:37] But Brian, I really like the touch on the drought. It's been a big one.

[35:42] Well, the guys I talked to is getting their self-hairs. They're just thinking there's a lot of them in the field for the summer.

[35:48] But a lot of what we knew about that was keep right for rain.

[35:53] Another thing, anything we do to educate kids is huge.

[35:57] We hosted a couple FFA tours here last month.

[36:02] Here I'm thinking I'm in rural Utah and majority of FFA kids should know that process

[36:09] is, oh it surprises me, it gets how wide our reach, they are how moved our whole process

[36:16] is.

[36:16] There is a livestock use.

[36:18] It's too long.

[36:19] So yeah, I'm saying anything we do that are going to get the education outspins.

[36:24] That's probably all.

[36:26] Thanks.

[36:29] I don't know, I might think other than Mrs. St. Maurice, everybody else does.

[36:34] All the big worries.

[36:38] Jennifer Brant and our Bryce, are you two guys?

[36:41] Thank guys for being up there to run.

[36:43] She's been enjoying it.

[36:44] Very weird.

[36:45] I think I'm just okay.

[36:51] And he's out of Brigham City?

[36:52] Yeah.

[36:53] One number?

[36:54] Yeah.

[37:01] I did have one quite a thing this came to mind.

[37:03] We've run into a problem in San Pete County with it as far as our driveways and trails.

[37:11] We've some are recorded with County and some most harm and so we've been doing a little

[37:18] work on that just needing to figure out if your County's go over any commissioners, whoever

[37:26] you need to talk to and try to get goals.

[37:30] somehow make order these months and make sure the trail rides in that.

[37:35] Yeah, a lot of them we call order and the end we've used them forever

[37:39] and we should be because of use for historical use, but they never have been filed on the campus.

[37:45] At least that means kind of shifted towards.

[37:48] We need to make sure we have this record and order, it's not a lot of work.

[37:53] And we've got mostly the welders who push me like all the county jolts, everybody uses

[38:01] for cows, sheep, whatever.

[38:04] Counting them in the nicest angles, it's not for my boys.

[38:08] But the welders are saying no, once there's nothing recorded on them.

[38:13] And so you don't have to be using a rideway and using it.

[38:17] So they're not long getting used to it.

[38:19] So, were we running across, there's about half mile stretch, they wanted to shut down on them.

[38:25] So move your animals, you can have a truck on them.

[38:28] It's through that.

[38:31] It is the world for warning everybody to make sure they shut down.

[38:37] Yeah, well they wanted to.

[38:39] We were like, oh, was this been used for hundreds of years.

[38:43] And then we had a couple trails.

[38:51] They were going to cut miles of gas, well, I think you're the money of the people about that.

[38:56] They were going to be counting as they were going to go into their economic development.

[38:59] They're going to have gas, and they're going to wind up the pollution.

[39:03] They're going to be neutral.

[39:04] And they barely got out of the shed now.

[39:06] And well, we're still fine.

[39:08] That's kind of what brought everything to mind.

[39:11] So it's the water running there like a tribe, like the shore water we're using, and it's

[39:18] a report of these things.

[39:19] So it's critical that you get your counties to record those, because I think years ago

[39:25] Brad Johnson put some stuff in state code about livestock trails and rights of way, and so

[39:32] I think there's some legislation there, maybe it's time to go back and we look at it.

[39:38] It has been a lot of years back, but I know the Brad when he was a senator, he did some

[39:46] work on those rights of whites and trails, historic trails to get in the code.

[39:54] And he did.

[39:56] And now he knows how to push the back home and I was working on sound, state, and some

[40:01] I think they're going to try to change into the offense here, which way before we do that?

[40:11] That's the continuing pressure for that and it's one that if you even started to take that to the state legislature we would lose.

[40:22] What does this mean?

[40:26] On the state level, that's why it's important to keep it at the local and county.

[40:32] And again, that's not something that this board would deal with, but this board doesn't

[40:38] deal with those legislation, but it's the pressures there.

[40:45] Yeah.

[40:46] If it happens in the old side of the area, it's going to happen anywhere.

[40:51] It's happening around both.

[40:53] Took a call out of Los Ash County a couple of weeks ago and similar for asking questions

[41:00] about it.

[41:00] It's

[41:04] just border warning here, so, well, we're going to change the world, the computation for the plan, and maybe get it to places where it's going to just get worse.

[41:21] We actually had a situation years ago where we had people who were counted from our grass, and it was on the time we were moving the price of approach to the monastic.

[41:32] Can you please move your campers so we told you damage to your belongings and they were

[41:38] drunk and they refused and we had to get an officer there and we've now established

[41:45] signs that say September 15th to October 15th there's no camping in this site it has

[41:52] been respected it has been respected but there was a lot of threats you know I'm taking your

[41:58] cameras, I'm taking your trucks, I'm taking your guns, we're going to jail before there was respect.

[42:04] So we do have some means to stand up ourselves on trails, which are less different, but in

[42:13] I think we have a little bit more there than we can pull.

[42:15] We have to really get officers to be a little bit faster than to care that.

[42:21] It's been awesome. We don't have lots of trucks in it.

[42:25] But that's a plus that we use to go that way.

[42:33] There's anything else that is just like this droughts affecting people

[42:38] to the lounge, where to find some feed, where to find a place to remember cattle.

[42:45] And I feel depression because a lot of them won't call me about it, but I don't know what else I can do about it.

[42:50] It's going to be an exciting look.

[42:53] Hoping around the corner it's going to change for the better, not the worst.

[42:59] My mom always said there would be tough days, but sometimes she gets there to be years.

[43:06] It's going to be all right.

[43:08] And we all care.

[43:14] Okay, what?

[43:16] Okay.

[43:18] Yeah.

[43:18] Well, it's going around.

[43:21] I don't know.

[43:22] I don't know.

[43:22] There's hopefully an exciting thing that will come to Utah there.

[43:25] There's been a company wants to come, but a A2 look might.

[43:29] A food look might.

[43:33] They've approached us as one of our own.

[43:36] And a couple others just to see how many A2 produce the cows that are around there.

[43:42] They want to start making a million pounds a week, and then we're getting to what they've done today.

[43:47] So that's when there's a set of stone, hopefully that happens because it's pretty good premium on that note.

[43:54] And that would help you talk a lot.

[43:56] We've got a lot of engine plans.

[43:58] We've got to be interested in some more.

[44:00] So help us understand what's A2.

[44:05] There's a two, a one, a two cows, there's a two, a two cows, a two, a two cow, the beta

[44:10] casing is broken. It's more than adjustable. It's like like the lactate, that type of

[44:15] military. That's like that. It's more than adjustable.

[44:20] Have they talked about where to go to?

[44:45] Yeah, some smaller days that we didn't ever breathe for that, we'd regret it for 20 years,

[44:51] So, like, thanks for everything to you too.

[44:56] But yeah, I hope we got parents out because of you.

[45:00] I've had a couple of months. I've really had a couple of months. It's tight. Black cats, keep it. Keep it, keep it.

[45:06] You've seen milk prices. It's very good right now, are they? No, it's about a great keep. It's with black cats.

[45:13] I mean, they're staying across the country, black cats are at $4.00, they're once underwood. So, hopefully. Well, if we can entice them with the grant to come here, you know that grant. That's processing.

[45:25] The problem with milk plants, when you get into the 10-way diagram, it's just a drop of

[45:30] milk.

[45:31] And I know.

[45:31] But that's what I'm just going to be able to know is.

[45:35] But I mean, one like that, a million pounds, I don't know what that plant costs, but I don't

[45:41] know if it's really able to do it.

[45:44] Yeah.

[45:46] So hopefully that bags out, that would be a great thing for you, though.

[45:50] We're kind of in this weird split.

[45:52] We got a lot of processing up in cash value, and then we have processing.

[45:58] You know, it's all like they do play a lot of pounds, but you can catch them at the end of the day, it's two and half and three.

[46:04] They're going to add another million and they're going to do that a lot just to get people with that.

[46:09] So hopefully we get a plan somewhere that we can hear.

[46:17] Jacob, do you want to wait for me?

[46:20] It's just finished.

[46:22] Just maybe one thing I was at the executive and CBA executive committee meeting we'd go and

[46:33] just an FYI kind of need for you to one of the things we did is evaluated the environmental

[46:43] stewardship award with applications of reach and set of reach in three applicants.

[46:49] one from Utah, one from Arizona, and one from New Mexico.

[46:56] And they were probably the closest, toughest region

[47:02] that there was.

[47:04] Tim and Worry, they won the region six by around the

[47:10] stewardship of the region winners.

[47:13] And I think their application and their, I think they'll do,

[47:18] I mean, they're very competitive with the national level, as well.

[47:22] So, they didn't select the national winners at the point, they just select the regional

[47:28] gap.

[47:30] Yeah.

[47:30] They don't, you know, it usually, some are business, me.

[47:35] One of the things that's happened, there's a little bit of concern about the funding for

[47:42] this for the environmental stewardship. The NRCS is not funded and they've been

[47:52] made one of the not not the soft funding source but one of the main funding

[47:59] sources and there they just got paid for the 2025 one and they haven't paid the

[48:06] 2026, which was awarded a national convention, and it's starting to be a little bit of a concern

[48:15] for me to get this funded.

[48:19] Okay.

[48:20] So, question being, we've announced it here, but the official announcement is until summer business

[48:26] meeting, so I don't think this is...

[48:28] I don't think it's public.

[48:30] Tim and Lori know what, Tim and Lori know that they've been selected but it's not

[48:37] going to go public to the public until some of the business meetings, so.

[48:41] Yeah, it's not, not, not, not, probably, probably something, so they will announce the winners

[48:51] at some of the region at the summer business meeting.

[48:58] Anyhow, that's all I have, Wally.

[49:02] It's still amazing to meet you there.

[49:04] So much you still have your thoughts about these.

[49:09] It's going to seem like social media.

[49:15] It's still very positive.

[49:16] I said it.

[49:21] Good product.

[49:23] I'm like man, it kind of starts some time.

[49:25] One person says they brought a better than another.

[49:27] But hopefully, I'll give you a way to match it as always, it's good.

[49:33] But I think it's fantastic to consider what you're stepping up on.

[49:37] Saying it's nutrition, the balance there, the benefits are there.

[49:42] Health benefits are still there.

[49:45] We're not seeing quite as much negative publicity from doctors.

[49:52] I think maybe some of the medical groups take it away from the world and they've got to come to the world and we want to benefit it.

[50:05] She'll probably even be reporting about some kids that went out, won't she?

[50:09] We did send out some kids. We said last time we did, but yeah, there went another round of kids too, so it was to those offices for doctors and, you know,

[50:19] It doesn't hold, you know, PAs, positions, assistants and whatnot, so they'll seem to do that.

[50:26] I think what we're going to contact, I think people are really nice and kind of important.

[50:33] The dairy is the beef industry.

[50:36] I think they're really nice in there.

[50:39] There's a lot of beef that comes from the dairy, so it's very positive.

[50:51] I think the voluntary program is not a real game changer, I think it will help with marketing, short-term, and I think it will allow long-term to people to steal the lives of other quality beef and that where it comes from, especially our growing and different things.

[51:34] I know in the age industry when it went cage-free to cage-states, you know what the consumer

[51:39] did, about the cheap break, didn't matter what it was.

[51:44] So where is that now of the state?

[51:47] I mean, the egg industry in Utah wanted to go to the cage for it.

[51:51] Yeah, they made it volunteer.

[51:54] Because they were worried that California did,

[51:57] and then we were going to be willing to go highway.

[51:59] See, and I think California is even backpedaling now too.

[52:03] But yeah, the legislation never passed anything to make it, yeah.

[52:09] Well, and that's where a lot of the discussion, and it goes back to some things that you said

[52:15] earlier, people have opinions of what they want and what they perceive as out there that

[52:20] people want.

[52:22] Of course, if any one of us, if we're asked, would you want to know where your meat is, do

[52:28] you prefer to buy a American?

[52:30] Yeah, well, all the way for red white and blue flag, the question is when we step up to the

[52:36] In my case, do we really even bother to look and a lot of consumers don't care enough

[52:43] to look?

[52:43] And so the surveys, those types of things tend to be way more than the real surveys with

[52:55] some of these dollopils, so they're all there.

[52:58] And it's like, yeah, I'll tell you, I'll tell you what I would like, but am I really going

[53:03] to pay to do those kind of things?

[53:05] And I think that's where, you know, you see a lot of people with interest in buying local

[53:12] from a producer until they find out that buying half a beef is a lot of money.

[53:18] And then their interest starts to wane.

[53:20] You don't understand the off-throw or, you know, like that whole conversation, and, yeah.

[53:26] And, you know, we do a lot of helping people understand, you know, what are you going to

[53:32] get with that?

[53:33] But a lot of times you know if I get somebody that just cold calls and asks about I want to buy a half a beef

[53:39] My one of my first questions is do you know how to use a half a beef what what beef cuts do you use most people?

[53:47] They're using about four or five cuts a beef and

[53:52] Then all of the sudden well I wanted a half a beef, but I only got

[53:57] 12 ribbys. Yeah, and I spent

[54:01] $2,000 and I only got 12 ribbys days

[54:05] And so sometimes I've even had conversations with people saying,

[54:09] what is it that you use, what is it that you like?

[54:12] Take that money and go buy what you want, agree?

[54:15] Then you don't end up with a freezer full of stew meat

[54:17] that you have no idea what to do.

[54:20] And that's, if somebody knows what to do with a half of beef,

[54:26] that's an economical way to do it.

[54:28] But my bit is that there are a lot of freezers out there

[54:32] in this world that's got packages that stew meat and

[54:35] tube steaks that people are not right sure what they're doing with them.

[54:41] On a lot of people that are selling to the consumer aren't

[54:45] necessarily doing the whole half or quarter necessarily they're

[54:49] separating it out in a box and they kind of get what they want and

[54:53] those kind of things are beneficial.

[54:55] That is a great video topic. How do I use a quarter of a

[55:00] What do I get, and is it what I'm going to use versus, you know, if I take $2,000 that

[55:10] I would spend on this, I can get this in the forecast that I actually do use.

[55:17] I think that'd be a helpful video, you know, because I mean that's quite honestly, you know,

[55:23] that's I've even had that discussion with my wife there are the things that we

[55:27] like and I'm not going to go out and butcher a beef and have a bunch of stuff

[55:32] sitting in the freezer and we eventually use it all but again sometimes it's

[55:40] easier yeah go and go and get you know spend and get what you're gonna use what

[55:45] you're familiar with what you'll have success where that's the other thing is

[55:49] This is a lot of these cuts, they just won't have success in preparing it, and yeah,

[55:55] we need to be selling the whole product, but again, we want to consumer that's happened

[55:59] with what they're doing, and so I think we need to kind of tailor those messages, but

[56:06] the very first thing you can tell that they're agreeing is I want to buy a cow.

[56:12] Yeah, agree.

[56:14] I want to stock up my freezer.

[56:15] I want to buy a car here, you know, so I'm not wanting to buy a V if I'm not wanting to have a V

[56:20] or I bought a car when I don't know what to do with it.

[56:24] So, you can tell right off of that I bought a car.

[56:29] Well, thank you everyone.

[56:32] I will move on to program update, Jacob.

[56:35] Yeah, so, surprisingly, we just met not too long ago, so there's not going to be a big long program or more.

[56:44] So, dry your eyes and all of this, you know, okay, so, uh, we're not here.

[56:51] We've been here for a bit.

[56:52] What you came for, huh?

[56:54] We are the, um, the calendar for April for AIDS, the website we crashed.

[57:00] So, I think it would be probably in the front running area for the first days.

[57:05] Our state site isn't like this monster site with a lot of stuff on it.

[57:10] So, they want to try and tackle some of those.

[57:13] We're going to use this word, the training ground, because we don't have as much to refresh

[57:18] and to change up, but we will start that process in April.

[57:23] So the national site just went under a refresh, and now they're coming up to the States and

[57:28] trying to make them kind of amateur.

[57:29] They've come up with new defense whisperer to enter brand guidelines and a new look and

[57:34] then kind of a feel how everything should be looking, so a lot of advertising is looking

[57:39] not way and so for all those sites that are hosted through national which ours is, they've

[57:45] offered the refreshments so we'll be working on that before you go. One of the things

[57:50] that got national as well as ours, AI scrubs all of these sites for the information and

[57:58] so our national team has put a lot of effort into figuring out what is the best way for

[58:06] are sites to be presentable to AI so that our information is what's picked up

[58:13] when they're doing the AI overviews. It draws from our sites. If you all read the

[58:21] newsletter there was an article about that. There'll be a test.

[58:28] So, some of these videos that I've been able to produce would the website be a place to put some of those or no?

[58:37] Depends on what they were. So, like, if it was, hey, what do I get in my box B for what do I get with a core of B for whatever?

[58:46] Those could easily, we could find a place to put those on local rancher and local beef.

[58:52] We already do have a, okay, so yield and all this.

[58:56] What am I getting with this?

[58:58] How to figure out what kind of cuts?

[58:59] So those types of videos could be housed there

[59:02] as just in the extra bit of information for people.

[59:06] Okay, just in case, by case, kind of a big hit.

[59:09] I think so.

[59:10] And, you know, if it leaves more policy or something like that,

[59:16] then it would be a big hit.

[59:17] No, it's all supposed to be strictly paid function.

[59:19] Yeah.

[59:20] So chances are, yes, we could do that.

[59:24] So we did just put out a, just a beef ad in the Farm Bureau magazine.

[59:32] We just had the annual meeting for dietitians and we, in their swag bags, they all got some

[59:38] jerky.

[59:39] They love the jerky so we, we keep them happy with a bag of jerky and then we did sponsor

[59:45] or a speaker, his name is Chris Moore, and he did kind of go for the New Dietary Guidelines.

[59:52] And, you know, it's a hot topic in the nutrition field right now, so you see all sorts of things.

[1:00:00] Right, and we did discuss the parabits, not parabits, more of a triangle, more of an image, and the reality for those that don't delve too deep into dietary guidelines is the dietary guidelines really haven't changed that much themselves. Now, the image that they've used to create is drawing some darts from different areas, just because one, it's not the great visual representation

[1:00:29] how people eat, how do you actually look at this upside down triangle and the guidelines themselves focus on all foods.

[1:00:40] I mean you're sugar, make sure you're eating out of the protein. So we fit in all those guidelines as they have and as they have before.

[1:00:48] So we're sitting well as we have because of nutrition research that has been done over the many past years,

[1:00:55] that a high-vitamination nutrition can throw in an healthy diet, all those things that it does.

[1:01:01] And these new guidelines just kind of still are still supporting us.

[1:01:06] So while that graphic doesn't do great,

[1:01:11] even as a dietitian myself,

[1:01:14] I don't like the graphic because it doesn't help show you what it all means.

[1:01:20] And that's what the graphic should be, is like a visual representation of those timelines.

[1:01:26] The plague worked a lot better, and that's none of them either here or there.

[1:01:31] So it's there now, but our nutrition communications will remain the same, as they always have been

[1:01:38] based upon the great research that's been done through the check-off and had great discussions

[1:01:44] with the dietitians there, and protein is at the forefront, and particularly another

[1:01:51] issue that is becoming very common places, people on GLP1 medications, and what they're

[1:01:58] finding is the most important thing for GLP1 is protein and fiber, and so those people

[1:02:05] that are taking so many of it, can't feel like they eat very much, focus is on high quality

[1:02:10] protein and a lot of the discussion with those dietitians was well we don't you know they don't

[1:02:14] love the protein shakes and they don't like the protein foods and it's like we'll focus on those

[1:02:18] whole foods and that's where it be shines so we can we can highlight that and there are a lot of

[1:02:24] people that are that are taking those medications and they just affect people's hunger and society and

[1:02:30] the desire to eat. One of the things I've heard about that is that that like you know it's

[1:02:38] it limits your appetite and basically it makes it more difficult to have proper nutrition.

[1:02:49] And so if you're beating that much less, what you do eat has to be really high quality.

[1:02:55] And that's exactly where the science gets very small amount of calories.

[1:02:59] You get large amount of nutrition.

[1:03:01] So, yeah, that's something that's going to be an issue for twice in time.

[1:03:06] So, as more and more of those medications become more mainstream and people get on them.

[1:03:11] So, we'll keep with that.

[1:03:14] We signed our KTV contract and our channel core contract went on.

[1:03:21] We're supposed to go on the moon with Food Man issues on vacation.

[1:03:24] So, I just went on with Ron and Mary and that was great.

[1:03:26] I didn't get to teach her anything about beef as she wasn't there,

[1:03:29] but it was it was great very factual segment without her and this week this

[1:03:43] week we'll do the first fresh living segment so that means a little different

[1:03:48] where you have to kind of be ready with your thing you've got three to five

[1:03:51] minutes to talk so I'm gonna do sloppy Joe's five ways highlights sloppy Joe's

[1:03:57] and then the different ways that you can make them to change it a little bit.

[1:04:01] Highlight beast nutrition, it still has a great value around beef.

[1:04:06] Now, as all they've talked about, price of beef is, I mean, it's there.

[1:04:10] Now, the price of everything is, consumers are really kind of feeling the squeeze.

[1:04:14] And so, we have to be cognizant when we're doing these types of discussions.

[1:04:20] There are, there's a segment of that.

[1:04:22] Population is, you can, like, are you still out of touch?

[1:04:24] I can't even afford beef.

[1:04:25] And so we've got to highlight the economical uses of beef, the great recipes that stretch

[1:04:32] those type of things.

[1:04:33] So I'm going to be talking about outbreak ground beef is if you can even just extend your

[1:04:37] gum ease.

[1:04:37] Add a little bit of mushrooms or if you've beans or lentils or something like that and these

[1:04:42] mixed dishes.

[1:04:43] You still got all that high quality protein, it's a little cheaper if you can feed your family

[1:04:47] and it's still cheaper than going out by no small stretch.

[1:04:51] So those are kind of some of the type of points that we kind of have to be aware of when we're talking about

[1:04:57] beef just because for some consumers, they feel like it's average for some.

[1:05:03] But there are still other consumers that it doesn't matter they're buying it regardless.

[1:05:07] So they have a 8-0 bag of potato chips.

[1:05:10] Right.

[1:05:11] And there's more.

[1:05:12] That's how you say you can buy a half of a state for that.

[1:05:17] It's all relative, right?

[1:05:18] I am pregnant.

[1:05:19] 3 hours in a row.

[1:05:20] Are you not getting any information?

[1:05:24] Right, such as this.

[1:05:27] Jacob are these TV segments about white and real life?

[1:05:30] I don't watch a lot of TV, so I never see them.

[1:05:32] But it is like our Wig INN access to them.

[1:05:33] I still watch their videos.

[1:05:36] So with the new website Refresh,

[1:05:39] my plan is to have a little spot in.

[1:05:41] As I've seen on TV, they sent us the video.

[1:05:44] So they can reuse as we would like.

[1:05:46] And so we will repost a lot of the channel of horses on our Facebook page, but yeah, they're there and available, so we do have them on there.

[1:05:59] And they put them on there on their social media sites, so you can go and see.

[1:06:06] So channel 4 on every Thursday, and then, you know, we'll have 12 through the year on channel 2.

[1:06:14] So, at Uland, I visited with one of the professors there, she's there at Southern New

[1:06:21] Thai University, and they were interested, she asked me last year about if we'd

[1:06:25] fund any research research because they like to do research in their

[1:06:30] nutrition department. I said, we haven't typically funded the research just

[1:06:34] because of our budget and typically research tends to be a little more

[1:06:38] expensive. She reached out to me again, talked to me and said, hey, if I put together a proposal,

[1:06:42] can I send you something? And so she did send her a proposal. The most unfortunate thing is she

[1:06:48] said, I don't have a budget assigned to that.

[1:06:53] She just said it to me yesterday. He's like, well,

[1:06:56] he's kind of hard on us to judge whether or not this is a proposal we can entertain.

[1:07:02] And so I said, just give me kind of a ballpark. Just put this in your mind and maybe next

[1:07:07] Next, next meeting, we can have kind of a budget since next meeting is going to be budget

[1:07:12] meeting.

[1:07:13] But the project title is Muscle Health and Lead Consumption Assessment in Middle-Age

[1:07:17] and Healthy Adults in the Southern Utah community.

[1:07:21] So they want to establish, be strong, healthy, easy patterns across cultures, life stages

[1:07:26] and socioeconomic status, specifically how they be, because it's a sustainable protein within

[1:07:31] the core domains of sustainable food systems.

[1:07:34] So it does have potential.

[1:07:35] So, she said mostly it would be providing the meat with something something and so I need

[1:07:41] to get more details but if the board is interested we could entertain them.

[1:07:47] Look at it, not look at just board her along to a national safety fit in their research budget.

[1:07:55] She didn't think it was going to be huge but I don't know what she thinks huge is so.

[1:08:03] So I'm just bringing it to your attention that she's been visiting with us, so I will have it ready for the next meeting, but just as you're thinking about it, thinking about research, so just stuff I'm doing.

[1:08:15] And then lastly, we are working on our

[1:08:19] Tuesday's burger battle promotion

[1:08:21] part of the very way.

[1:08:23] We've been meaning weekly to try and get this rolling.

[1:08:27] It's something the other states have done.

[1:08:29] The plan is to have restaurants nominate themselves.

[1:08:34] So the first stage is to get some finalists

[1:08:37] we're thinking up to 30 restaurants across the state.

[1:08:40] And then the voting would happen

[1:08:43] for about a month for consumers will utilize NCBA's digital marketing. They put together

[1:08:50] on the proposal for us to so that we can put out information digitally to the number

[1:08:57] we're having, so that we can know about the promotion. We'll utilize our good things Utah

[1:09:02] segments to highlight what's going on there. And the goal is to get people out to try

[1:09:06] to use these words, have some finalists. And then the last would be judging in August

[1:09:13] and we're thinking about putting together,

[1:09:15] depending on where all these finalists are located,

[1:09:19] is to try and get some of you on the board

[1:09:22] actually as final judgements are going to have to happen.

[1:09:26] And then the winning one will receive the best shape

[1:09:32] for a couple of them, a little bit of a nice little trophy.

[1:09:35] And then they get to come on good things to tell with us

[1:09:38] and we'll highlight that particular restaurant

[1:09:39] and burgers and one box.

[1:09:42] So there's a lot of things that we're trying to put together.

[1:09:47] So, Jacob hadn't proposed to let these restaurants know.

[1:09:51] I think they're not me and theirself,

[1:09:53] that we also could not be talking to them and say,

[1:09:56] hey, I was in the new competition,

[1:09:58] because I will be just a direct lead.

[1:10:00] We have a visit with the Ferris Strong Association,

[1:10:04] and they have connections there to this and this is what we do.

[1:10:11] We're trying to do as much as possible without utilizing the budget, and then we'll supply

[1:10:17] things like table cards and put the QR codes in window rooms and those types of things so

[1:10:23] people can, when they go in, they can take the burger and it has to be a cheat or a disaster.

[1:10:29] So, the goal is we're going to have a separate kind of nomination stuff through May, June and then hopefully, June to live.

[1:10:44] We have a promotion running in July, September.

[1:10:48] I want to be the judge.

[1:10:51] I want to come to you.

[1:10:52] I want to come to you.

[1:10:59] So we'll send you all out of score, shake you, run around the state.

[1:11:03] Yeah.

[1:11:04] Yeah.

[1:11:05] Yeah.

[1:11:06] Yeah.

[1:11:08] Yeah.

[1:11:10] Yeah.

[1:11:11] Yeah.

[1:11:12] Yeah.

[1:11:12] So depending on who nominates and who wants to participate,

[1:11:16] we're obviously, you've got like a small standalone,

[1:11:19] some rural jammed up, we'd like to call them.

[1:11:22] They might be competing against a chain

[1:11:24] that's got 10 restaurants.

[1:11:26] Well, separated into categories,

[1:11:29] so they're not all just competing against each other,

[1:11:31] but it's going to be fun to think and believe that.

[1:11:36] You know, I'm just...

[1:11:37] G.E.K.E.R.E.

[1:11:38] or just you better, later than they do.

[1:11:42] You know what I mean?

[1:11:43] You know what I mean?

[1:11:43] You don't need an ounce of alcohol.

[1:11:45] Oh, no.

[1:11:45] I'm not worried about the gin that does it, too.

[1:11:49] Do you like a midnight hour or something?

[1:11:50] No.

[1:11:51] No.

[1:11:51] Oh, no.

[1:11:53] I do, she's dry.

[1:11:54] Too late, and she's better.

[1:11:56] Okay.

[1:11:57] So that's a quick update.

[1:12:00] Any questions about what we're doing here, sir?

[1:12:05] I just wanted to talk one of your news.

[1:12:13] I know you've done it before but it's part of the years don't think they are that they're trying to highlight some of it.

[1:12:22] Deeper price cuts, you know.

[1:12:24] Yeah, often people still eat beef, but it's still cheap.

[1:12:30] And then a lot of people don't know how to pronounce it.

[1:12:32] And it's still here.

[1:12:42] We've done like flat means, which is, you know, it's kind of a strict state, but it's even cheaper.

[1:12:50] We manage that because we put in top of something.

[1:12:53] So, as we move forward, especially as it's how they combine everything,

[1:12:58] the goal would be to try and highlight more economical

[1:13:02] lessons. So, rather than going, here's your state

[1:13:07] tenderloin dinner, you know, people are like, oh, look at this guy, he's out of touch, you can

[1:13:11] see him stay tenderloin. You know, you can see the water, but when we're talking to

[1:13:16] consumers with families that are trying to create easy recipes and feed their

[1:13:25] Yeah, we try to do that, so probably, and Jacob does, on a lot of his segments, does a good job of giving alternate,

[1:13:38] you know, we're demonstrating it with this, but you can use both up and down.

[1:13:43] I'm just getting around, and you drive a big truck.

[1:13:45] I've mentioned those in economic state.

[1:13:47] Here's a more economical choice.

[1:13:48] You can use marineries, this is dead,

[1:13:50] and you can use the same marineries in that type of thing.

[1:13:53] So, it does a good job.

[1:13:54] So, you need help with that.

[1:13:56] I'm sure we should use these ambassadors

[1:13:58] like if they need to be running flyers

[1:14:01] or visiting some of these summer.

[1:14:05] During the summer.

[1:14:05] Like the cheeseburger battle?

[1:14:06] Yeah, they're typically slower.

[1:14:09] So, they can help you.

[1:14:10] Well, even in your own area,

[1:14:11] I'm just going to say, hey, you're sorry.

[1:14:13] If you want to work on this, if you want to just go to the site and nominate yourself.

[1:14:18] And we'll have, there's a company that's called Woobox that actually keeps that you put

[1:14:23] on your site that will keep a tally for you, the other state to use so that we can have

[1:14:28] like my buildings and people can kind of see where they're at.

[1:14:32] There are things where it's, you can't have bots, you can't have, it's one vote per whatever

[1:14:38] each day.

[1:14:39] So you can't have like this restaurant that's got 50 people working from there. I'll just

[1:14:43] 500 votes a day. So there's some things we're working through itself.

[1:14:50] Okay, anything else that complete your update?

[1:14:55] Next item is review of financial report.

[1:15:00] We should have a copy of the financial. This is year-to-date as of today. You can see there at the top and the account balances where we're at. The center is our budget in the categories and the right hand is where we're at. Staying pretty much within budget. The one that I would bring out that will jump off the table at you is the legal and accounting.

[1:15:27] We have gone past on our legal and accounting and the explanation there is if you go back and look at last year's

[1:15:35] financials

[1:15:36] Neither the auditor or the accountants got us their billings for last year

[1:15:42] And so we've got all of last year and this year rolled into there

[1:15:46] So we're going to blow over that budget this year just because we're picking up last year's payment

[1:15:52] We paid nothing last year and we're paying for it this year

[1:15:57] where we're at with with that. So that's the one that's most grossly out of place and that will

[1:16:02] actually even go up a little bit more than that because they're still more accounting that'll be

[1:16:07] done so but just so you're aware there why I tried to I tried to estimate up typically we've spent

[1:16:17] around $10,000 for legal and accounting type work I put it up a little bit it looks like we're

[1:16:26] going to get the $10,000 for the two years, both in this year and so it's within the parameters

[1:16:34] of where I'm at. It's just hard to explain without knowing that we're looking at two

[1:16:38] years budget.

[1:16:42] Going down through pretty much everything else is pretty close to online.

[1:16:47] We did go over, you know, we have a very small office supply budget of $4,500. We've gone

[1:16:52] over that. We ended up buying a computer that I wasn't anticipating buying this year to

[1:16:57] to get Jacob's computer up to operating levels there.

[1:17:01] So we did go a little bit over on our office supplies

[1:17:04] just because but that's a pretty small budget item.

[1:17:07] As you roll down through, you can see that

[1:17:10] we still have some budget left for promotion

[1:17:13] and that's where, you know,

[1:17:15] cheeseburger promotion, summer grilling,

[1:17:16] summer promotions, we'll have some of those.

[1:17:20] I believe in air.

[1:17:21] Yes, and that was, my comment is

[1:17:24] everything's paid up at this point

[1:17:26] other than that beef ambassador. So if you can get me beef ambassador in, then we

[1:17:31] know what we've got exactly left for summer promotion stuff. So if you could

[1:17:35] get those to me, I'd appreciate it.

[1:17:36] Haley and I had a conversation. I was making sure it was okay before it got to you.

[1:17:42] Okay, so the funds are there. I'd like to get that paid out as soon as you can

[1:17:47] wrap those up. I know you just gave out some scholarships recently didn't

[1:17:51] and so.

[1:17:55] Okay well that will you know that would follow in that promotion

[1:18:00] category that's we've got some promotion budget still available but we

[1:18:04] typically do spend a pretty good chunk at the end of the year wrapping up

[1:18:07] things like that and some regirling and you'll have some cheeseburger

[1:18:10] expanses and few things there. You can see from our what we've paid to the

[1:18:21] And I think that is probably just due to the fact that it's a good market year and a

[1:18:25] stride.

[1:18:25] And people, if Cal wasn't paying her way, she's been cashed in.

[1:18:31] And so that has been good for our budget this year, maybe not good for our budget next

[1:18:37] year.

[1:18:42] Do you have any questions about where we're at?

[1:18:44] Do we've got, you know, where we're still, you know, $300,000 under budget.

[1:18:52] that's a quarter of the year. That fits in with, you know, if you look at that dollar amounts, it still fits in with what we've

[1:19:00] expanded and what we've got left to spend about on budget for where we're at.

[1:19:11] So actually that deal with Daryl, most of that is paid by national.

[1:19:19] There are some of the, what they will pay for the airline in the hotel and the meals at

[1:19:25] the meeting, but like if he had Uber rides and airport parking and that kind of stuff

[1:19:31] then we picked those up. But some of those meetings. And that's, if you look, we're way under

[1:19:39] on travel this year. Typically I have to travel to a lot of national meetings because I served

[1:19:47] as the federation chairman this last year. They picked up my travel on that. So, you know,

[1:19:53] we had $12,000 budget and we've only spent $1,500, mostly because National picked up a lot

[1:20:00] of that. Now my term is done. So now that travel is going to kick back in. That is over.

[1:20:06] But that's why you're saying that if we're way under budget on my travel, I budgeted my

[1:20:10] typical travel budget in, but national picked up a lot of my travel.

[1:20:15] Well, there are people who stop talking about the extrinsic end of the river as well as

[1:20:22] educational and to really see what's really happening and that helps I've heard from my name,

[1:20:28] plays, I feel like so to speak, but all the things are all the pieces that are coming together

[1:20:34] to promote the beef and protect the beef and their industry and they're able to say enough about

[1:20:41] that so I used to get away with it. The pieces of who wished everybody could go to that and everybody

[1:20:50] What's the cabinet's beef board?

[1:20:53] So that is on the national checkoff, the dollar that's collected 50 cents of that goes

[1:21:00] to the beef board automatically.

[1:21:02] We collect it and it comes into our budget, but then I have to forward it.

[1:21:06] So every month, Matt sends me the report of the collections and where they're at.

[1:21:11] The first thing I do is if there is collections from another state, if we have collected

[1:21:16] say for example if some cattle came into the seeder auction from Nevada and we

[1:21:24] collected them here if they didn't collect they should have been collected

[1:21:26] before they come across but occasionally they don't so if there was cattle

[1:21:31] that come across first thing I do is I go in and pull out all of those point of

[1:21:35] what we call point of origin cattle and pay that back to the states so you know

[1:21:42] every month, they send a check to Montana because we have Cadillac come into Montana from to the

[1:21:48] kill plant from Montana quite frequently we send back to Nebraska that come in but occasionally

[1:21:54] we'll have Cadill come in without a brand inspection investigator and they collect or whatever

[1:21:59] and so I have to send those back. Then of the dollars that is left after I take the state point of

[1:22:05] Now we get to keep 50 cents national gets 50 cents and so that's where that's where that is so

[1:22:12] That's why there's and that that point of origin is what I'm saying that's right above it

[1:22:17] That is those cattle that came into the state and that's a hard one for me to budget because some years

[1:22:26] some years

[1:22:30] JBS will bring cattle from different places like the cattle that come in from Canada

[1:22:36] know, we don't have to send that back because they're not a state. So we actually get to keep

[1:22:40] that point of origin. But if they come in from Nebraska, I have to send it back to Nebraska.

[1:22:46] So for our budget, it's better that we bring Canadian cattle in because we get to keep that the

[1:22:51] Nebraska, I have to send back to them because they're a state to receive that. And so those dollar

[1:22:58] values, even though the beef board one is going to blow us over budget, that's a good thing because

[1:23:04] that meant that we collected more dollars. And so if I if I blow that budget out of proportion,

[1:23:09] it's because yeah, I spent more to the beef board because we collected more than we anticipated

[1:23:13] than we budgeted on that for the year. I had a question on that. I know we've done about years.

[1:23:23] I've always been able to go, but it was infeasible to get a cashier person to go there and

[1:23:45] I think all of our seated board members have been there now I think we've got he's not

[1:23:57] not a big council member, so he's here on the board.

[1:24:04] Do we need to be taken?

[1:24:07] I mean, I just need...

[1:24:10] It's just approval that you review the financial report.

[1:24:14] So, I have motion to approve the financials that have been presented.

[1:24:28] Okay, the next item is action on authorization requests and I don't have any authorization requests. I always just put it on just in case

[1:24:52] So I put it on the agenda in case we have to.

[1:24:57] So yeah, we do want to get those in place because I will be setting the next meeting we

[1:25:04] have will be our budget meeting.

[1:25:06] And so, if I can get your next year's, so I need to get this year's reimbursements and

[1:25:13] next year's requests and so that we can get budgeting on this.

[1:25:18] go that way. I did have and I will deposit it into your account. The Utah County Farm Bureau

[1:25:29] sent us $125 as a thank you gift to the beef ambassadors for coming in helping with

[1:25:43] So we need to have a discussion that really shouldn't channel through the Beef Council, but I'm going to go ahead and deposit it, and I went ahead and deposit it because the check was made out to the Beef Council, but we'll talk to them next year, and so I'm just going to roll that through, but it was $125 that they just gave to the Beef Ambassador for thanking them for participating and helping out with that.

[1:26:07] But if we remind you that any of you talked about it, you have that check made out differently

[1:26:13] in this channel.

[1:26:17] Okay.

[1:26:18] Upcoming industry meetings, yes, summer conventions.

[1:26:25] So we've got, yeah, we've got, on the policy side, these guys will be going to Washington.

[1:26:32] We'll discuss that after lunch with the Cattleman's group there.

[1:26:36] where we have the NCBA cattle industry summer business meeting will be in Denver this year,

[1:26:51] the, what, 14, 15 somewhere right there, I think, if I remember right, and again, reimbursement

[1:27:00] policy on that is anybody that's a beef council board member, if you're going into attending

[1:27:06] meeting, beef council meetings or check-off meetings will reimburse up to $1,200 again with

[1:27:12] on that travel.

[1:27:14] I didn't have it on my calendar.

[1:27:15] I don't have it on my calendar.

[1:27:17] No, I don't have it right on that book.

[1:27:28] 12 through the 14th.

[1:27:30] That's what I've got.

[1:27:31] And the actual meetings, I think, are the 13th and 14th.

[1:27:34] So we've actually had a little discussion and this is interesting.

[1:27:41] One of my counter parts.

[1:27:43] us. They brought up that they were holding the meetings. They set the meetings for like Monday

[1:27:49] and Tuesday and then they started stacking meetings on Sunday night, Sunday afternoon and

[1:27:54] he said, aren't we a Christian or are we a God-loving people? Why are we always starting

[1:27:59] to have meetings all day Sunday? And I see at the last meeting that pushed some of the Sunday

[1:28:05] meetings back to Monday. So, and I do know that when George Long was the

[1:28:18] national president, he made a real issue out of it. When he was president, he

[1:28:23] made them change agendas. He said, I'm a Godfaring president and if I want to

[1:28:29] sit here and pray and ask for his blessings, I better not hold meetings on his

[1:28:36] So when I say that it's Sunday Monday Tuesday, I don't know, I think there's going to be a couple

[1:28:40] meetings Sunday night, but most of it is Monday Tuesday, so that will be in Denver, well, kind

[1:28:47] of in Denver.

[1:28:48] It will be Denver area, it's out at the Gaylord, it's kind of like out in the middle of nowhere

[1:28:55] like the airport.

[1:29:01] I think that was the only industry meeting that relates to the council.

[1:29:07] All right, the next thing is the port of the facility.

[1:29:13] Yeah, so I just texted Jeremy who was the CEO.

[1:29:19] He said we're just wrapping up.

[1:29:21] So do we want to choose a date for the next port meeting?

[1:29:24] Yeah, let's work on the date.

[1:29:25] Well, we can adjourn and then I can shut that recording off of you.

[1:29:31] One thing before we adjourn, and I know this idea has been thrown out in the past, but

[1:29:36] we want to relook at it, is trying to create a Utah Ag Expo.

[1:29:43] We're thinking of not next legislative season, but maybe the one after is with our goal, and

[1:29:51] having a three day expo probably downtown somewhere where we're asking

[1:29:57] you know, maybe wall growers or...

[1:30:04] We all go to about 20 different conferences every year, and I'm just trying to combine it and do something special, and a big one. And, you know, we probably have 10 or 15 internal that we do, you know, our soil health, things like that, that we'd like to do all at one time. And it's easier for us to get good speakers. We could get the governor, we could get legislators to come.

[1:30:30] It may be in Congress, even Secretary Rollins, that's our goal, but something to think

[1:30:37] about in a couple of years of doing a Utah Ag Expo, and how it would work, you know,

[1:30:46] Derryman could have there there, but we would do like three days and give everyone plenty

[1:30:51] of time to do their own business if they have their own business, but it just seems like

[1:30:58] that we all get wore out by going to what many different conferences throughout the year.

[1:31:05] We're thinking during the legislative season, two years, some time, but I know Farm Bureau

[1:31:16] tried to do it with their fusion conference a few years ago, but this wouldn't be the

[1:31:22] goal of offsetting like our annual meetings and that kind of stuff.

[1:31:26] That would be up to you guys if you wanted to put it into that.

[1:31:29] Like I said, we would give you plenty of time to do, but Farm Bureau could never do their policy meeting.

[1:31:35] Right, see that's where we ran into it.

[1:31:37] Yeah.

[1:31:37] And now that was back when they were doing the fusion thing, they said, oh, we ought to try to do these.

[1:31:42] Yeah.

[1:31:42] It doesn't fit timing-wise.

[1:31:44] Right.

[1:31:46] And I will tell you, it creates, from the cattleman's perspective, a little challenge,

[1:31:51] because to pay for our convention, we need the revenue of that trade show.

[1:31:55] Yeah, and if you water that down across too many people and whatever that way so a separate

[1:32:03] ad gex boat that you know I don't I think would be great but I don't think we want to target it being the

[1:32:09] Offset of like our annual conventions that kind of thing. Yeah, so we're just throwing that idea out there.

[1:32:17] Okay, let's look at dates for our next board meeting. I'm proposing sometime late June

[1:32:24] because that's the end of our fiscal year and we need to have a budget approved for the next year or

[1:32:41] a bit of that, once that or a few in the next couple of seconds.

[1:32:46] Probably in the week of the 22nd would be, let's see, when do we have it?

[1:32:58] It's hard for Jacob and I to put on a convention and budget meetings and that kind of stuff all together.

[1:33:04] If it wasn't the budget meeting, you could probably pull it off, but let's see what days that meeting is.

[1:33:11] 17th and 18th.

[1:33:13] Yeah, but it's like so much.

[1:33:21] You are a keynote speaker.

[1:33:27] It's good, that's why I do it again.

[1:33:29] It's going to be the best day of the day.

[1:33:30] We are on video, have a lot of the energy.

[1:33:32] Even now, I'm getting used to it.

[1:33:36] Can people those days aren't?

[1:33:37] The best days are not.

[1:33:40] That week of the 22nd through the 26th with some remaining 17-18 that would kind of prefer later in that week, so I have to.

[1:33:52] Okay.

[1:33:53] All right.

[1:33:56] All right.

[1:33:58] All right.

[1:33:59] 26.

[1:34:00] What's your name?

[1:34:01] June 26.

[1:34:02] That Friday is there anybody that would be opposed to putting that as a

[1:34:11] Friday's work?

[1:34:12] Okay.

[1:34:13] That's about it.

[1:34:14] June 26.

[1:34:16] Okay.

[1:34:17] Let's shoot for June 26.

[1:34:19] That's our next quarterly meeting and that will be our annual budgeting meeting.

[1:34:24] Which, that puts it close enough to the end of the fiscal year that I'll have a pretty good idea for a

[1:34:31] You'll find a dollar and a dollar amount to be

[1:34:36] So with that we can entertain a

[1:34:42] Motion to adjourn

[1:34:44] Motion to adjourn

[1:34:48] A motion

[1:34:49] Second

[1:34:50] Favorite ride?

[1:34:51] I don't know

Board Meeting

Transcript