[0:21] Parking is free. >> [laughter]

[0:24] » Thank you.

[0:28] Yeah, it is pretty phenomenal. I could park right at 1:00.

[0:34] I would like to welcome everybody to the September 9th Marshall County Tourism

[0:38] Commission meeting. I would like to welcome all of our

[0:40] guests. We have Placer AI with us. We have The Reese with us and we have Duke

[0:46] with us. So, thank you guys for coming out. Um

[0:49] we are going to put all of our stuff at the bottom and get them going since

[0:53] everybody's here. Um so, we're going to start with The

[0:56] Reese and their presentation.

[1:02] » Okay. Thank you so much for having us.

[1:06] Uh I'm Kat Popa, president of The Reese. This is Tom McFadden, he's the vice

[1:09] president. Um actually, Meg >> Can you hear it? Can you hear Kat?

[1:14] » Can you hear us well? Or we should we speak into the mic?

[1:18] » The mic on if you want. If you just hit the base there and the red light will

[1:21] come on. She said they were on. There There it

[1:24] goes. >> Yeah.

[1:26] Okay. >> This

[1:27] » Um sorry about that. This is Meg Atkinson and she is our

[1:32] front of house manager of The Reese now. And so, the reason we're here is um we

[1:38] wanted to ask for funding for Stewy and Opal's Hideaway, which is the third

[1:43] floor of The Reese. So, The Reese already knows how to bring

[1:47] people through our doors. What we want to do now is give them more reasons to

[1:50] come from farther away, stay longer, and spend more time while we're here.

[1:55] Our third floor will become Stewy Opal's Hideaway, the original uh

[2:01] people who founded the Rees Theater in 1940.

[2:05] Um, a flexible hospitality and event space, but also something especially

[2:09] important for our future. A streaming capable space that

[2:12] dramatically expands our reach beyond Marshall

[2:16] County. It will allow us to host corporate

[2:19] meetings, seminars, weddings, private gatherings, and special events.

[2:23] While connecting people outside our area to the Rees in Plymouth.

[2:27] So, we're asking tourism to invest 30,000 toward the next phase of making

[2:31] that vision possible. Um

[2:36] That's slide two. Thank you. Um

[2:39] So, there's a big difference between attendance and tourism.

[2:42] We can sell someone a ticket for a two-hour performance and send them home,

[2:46] or we can create an experience that gives them a reason to stay.

[2:49] And that's what the third floor [clears throat] changes for us. Instead

[2:52] of simply asking, "How many people can we put in the theater?" we can start

[2:55] asking, "How do we turn their evening at the Rees into a weekend in Marshall

[2:59] County?" So, next slide. Um,

[3:04] so we see three particularly strong markets.

[3:09] First, weddings and private celebrations.

[3:12] Those bring in families and guests who need lodging, food, catering, and places

[3:16] to gather. Second, corporate and regional meetings.

[3:20] With high-speed internet and streaming capability, we can reach organizations

[3:23] that wouldn't otherwise consider Plymouth for a meeting or a seminar.

[3:27] And third, entertainment groups, reunions, alumni groups, organizations,

[3:31] or groups coming for a performance who can reserve the balcony and have a

[3:35] private gathering before or after the show.

[3:38] In every one of those examples, the Rees becomes the reason for the trip, but the

[3:42] hotels, restaurants, caterers, bars, and other Marshall County

[3:46] businesses benefit from it. That's the, you know, that's pretty much

[3:50] the heart of it. Um, so room nights, next slide.

[3:56] So, we're trying to be really conservative here, but if we have 10

[4:01] weddings or celebrations of life and now between all of them, restaurants or um

[4:07] sorry, retirements and or birthdays, so 10 of those events a year, which bring

[4:12] in two hotel rooms each event, that's

[4:17] two, you know, 20 rooms. Um

[4:22] six regional meetings, we have two of them coming up just shortly. We have the

[4:26] funeral directors regional meeting coming up. People are going to be coming

[4:29] in getting rooms. We have Edward Jones regional meeting coming up. Again,

[4:33] getting rooms, going to restaurants. Um so, if we if we have 15 rooms

[4:39] for the six total regional that that equates to 90 and four

[4:45] destination event weekends at 25 rooms each,

[4:50] it equates to about 390 rooms

[4:54] on an annual basis. Um

[5:01] » Speak to Heather J. >> Yes, Heather J.

[5:04] » Yeah, Pat, one thing I'd like to, you know, stress to the this group is that

[5:09] the Rees is a multi-use facility, but the streaming is the final piece to

[5:14] finish [clears throat] the founders' vision.

[5:17] When people think of down Marshall County, they think of downtown Plymouth,

[5:22] the Rees is one of the first places that comes to mind. But with streaming, we

[5:26] can go beyond Marshall County to announce to a surrounding counties what

[5:30] a great weekend destination downtown Plymouth is. The streaming allows us the

[5:36] Rees to go beyond its four walls to the surrounding community. So, we believe

[5:41] that ultimately this will add more heads in beds beyond what we are already doing

[5:47] with statewide meetings, weddings, celebrations of life, weddings, etc. So,

[5:52] we're already doing some of that. This will be the final piece to let us do

[5:57] more and grow the pie. >> Another cool things would be if you with

[6:03] the streaming piece of that has to do with the fact that if you have a

[6:08] reunion, like we just recently had, the class of 1976 was in here for their a

[6:13] class reunion in that class reunion. There were probably 40 people, 50 people

[6:19] that could not make it in for that reunion. It would have been cool to be

[6:23] able to stream it and have it stream live during that whole entire time, too.

[6:26] Not to mention, um if we do a that there's a movie night or

[6:33] there's some kind of other situation where there's an event on the stage, it

[6:38] could be streamed to shut-ins or to any of the local

[6:43] um the local >> nursing home

[6:45] » nursing homes and that kind of thing, too. So, it's a multi it and the are you

[6:50] going to talk about the grant that we already received?

[6:54] The grant that we already received from Subaru.

[6:57] » Yes. Yes. >> to talk about that in here. Okay.

[6:59] Perfect. >> Um so, um we did we what Jim was was

[7:05] just saying, we already had a a grant from Subaru, so we already own the

[7:08] equipment. So, what we need to do is create a space

[7:14] that's conducive to running the equipment. So, we need a conditioned

[7:19] space and it right now it's unconditioned. And um a So, we the space

[7:25] is there. We just need to finish it out. So, we can have the capability of doing

[7:29] this. So, we have that. We have a little bit of money earmarked toward it in a

[7:34] community foundation fund. Um so, this would not complete the whole upstairs,

[7:40] but it would be able to get us the streaming aspect of it.

[7:44] » It has to have an actual It has to have a climate-controlled area to be able to

[7:51] have that equipment up there. It needs to be away from the soundboard and the

[7:55] and the the balcony area. It can't really be in the same spot cuz you can't

[8:00] cuz somebody else is going to be mixing that sound just for the streaming.

[8:04] And so it's got to be totally separate away. And the problem is is that it

[8:09] needs H back and all the other things. Not only an insulated room, but it has

[8:13] to have H back and it'd be kind of silly to

[8:18] set up the H back just for that room only. You know what I mean? You really

[8:22] need to set up for the whole entire space for the whole piece of it.

[8:26] » So, and then with the one nice thing is we already have a dedicated group of

[8:30] volunteers that will provide much of the labor at no cost to the Reese. So, the

[8:35] $30,000 that we're asking today is going to go to materials and things that we

[8:41] have to buy to complete the space. And the sooner we complete the space for

[8:47] streaming, the sooner we'll add to the heads and beds in Marshall County.

[8:53] » So, we also have something that a hotel conference room or generic rental hall

[8:58] simply just can't duplicate and that that's the space that was It's a It's a

[9:02] Civil War building and the space on the third floor was once the home, an

[9:07] apartment, of Stuart and Opal Reese, the people who started the theater in 1940.

[9:12] So, we're preserving that history. Original materials, reclaimed poplar

[9:16] wood, has made a lot of the tables in the Reese. That was from 1865.

[9:21] Marquee elements and Plymouth imagery. So, when someone has a reception or a

[9:25] corporate gathering here, they're not just renting a room. They're gathering

[9:28] in a in a piece of Plymouth history. And I don't know if any of you knew that

[9:33] that plat is actually plat one for the original plat of Plymouth. So, that was

[9:39] the very first building in the downtown. And so, that's kind of unique in itself.

[9:47] Um So,

[9:50] Uh could you advance?

[9:55] » Next. >> I think uh

[9:58] Yeah, I think go next.

[10:02] Beautiful. >> Right. So, um

[10:07] » So, we envision up to 40 people for stand-alone gatherings in that space

[10:12] itself. So, with flexible seating, food and bar capacity, the high-speed

[10:16] internet and digital display. But, the streaming capability is

[10:20] particularly exciting cuz a 40-person meeting in Plymouth could potentially

[10:23] reach hundreds more remotely. That opens the door to regional

[10:27] associations, corporate trainings, seminars, and hybrid events.

[10:32] And those 40 people physically attending still need lunch, dinner, perhaps, you

[10:36] know, and

[10:39] hotel rooms. Breakfast the next day.

[10:42] So, anyway, uh last one.

[10:46] Um no, second last one.

[10:48] Um so, we're not coming to the tourism to ask you to build the third floor for

[10:53] us. A substantial amount has already been contributed like Tom mentioned,

[10:57] skilled labor. And then we also do have some partnerships for

[11:01] um you know, supporting the bar, the

[11:04] courts, internet, and some of the furnishings.

[11:07] So, your investment becomes a much larger community investment. Um so, I

[11:12] just want to be clear that that is not going to completely finish the third

[11:15] floor. But, it will move us through the next

[11:18] critical phase and put us substantially closer to putting this space into

[11:22] visitor generating use. >> And really the $30,000 will be used to

[11:28] make sure that the streaming aspect of it gets done first. The other things can

[11:33] happen over time, but the streaming needs to come first.

[11:37] » So we think it's another reason uh for someone to choose Marshall County for a

[11:41] wedding, a meeting, or an event, or an entertainment weekend.

[11:45] And when they come, we want them to stay here and eat here and shop here and

[11:48] experience what our community has to offer.

[11:52] So help us turn a night at the Reeve Center

[11:54] into a visit to Plymouth and a visit to Marshall County.

[11:58] Thank you. We'd be happy to answer any questions.

[12:02] » Well, the other part of that is that um it also becomes a revenue a revenue

[12:07] stream, too, because the expanding that

[12:11] streaming service is is to use that streaming to make money on those

[12:16] accounts, too. And that's that's the big thing that I think is the most important

[12:20] piece besides the fact of of bringing in weddings and that kind of thing, because

[12:24] so many people love to have stream streamed events for weddings and that

[12:29] thing. So. >> So you talk about the streaming and and

[12:33] I understand it completely. Um but when it comes to like certain situations,

[12:38] weddings and things that are streamed so the families can

[12:41] see them, do you actually see that as a turnaround of guests coming back, or is

[12:47] it more of that's going to be a one-time situation that they're seeing it because

[12:52] you're only having hopefully the one wedding?

[12:54] Does that make you understand >> Yeah, but then you get people talking.

[12:57] You like, oh, I streamed it. You should go there and stream your wedding.

[13:02] » That's what I saw it as. I saw it as It's a very marketable technology.

[13:07] » But also what My question is, how do you get the hotels to market this

[13:10] technology? >> You need to draw people to say, we have

[13:13] this technology in this county. >> So if that technology was actually in

[13:18] Andrea's piece that she's putting on for the advertising into that magazine, in

[13:23] the Lakes magazine. >> Yeah, that's right. That is a huge

[13:27] thing. That's a huge thing for weddings. >> [clears throat]

[13:29] » Potential brides are definitely looking for something like that they can

[13:32] » Well, the thing for weddings is like we've had a couple of weddings

[13:37] there. We have a green room downstairs where

[13:40] people can change. So, we're envisioning that the bride and

[13:44] the bridal party would be up in that space. And the groom and their party

[13:49] will be down in the other space so that they come together, you know, in the

[13:53] theater. So, that would be kind of a cool experience for the wedding. It's a

[13:58] » Have you had any weddings there? >> Yes, we have. We have.

[14:02] » But, I thought there was >> And it would have been really cool to

[14:03] have a separate space for the bride and separate space for the groom cuz the

[14:06] groom just kind of had to come in and the bride had the green room. But, it

[14:10] would have been a really elegant place for the bride to have their thing and

[14:13] get ready and have their own restroom and, you know, their

[14:17] » That's just when it's not nice out. When it's nice out, you could actually use

[14:20] the park and use River Park Square and use the stage. You could use that as

[14:24] your wedding venue and then everybody come up to the Reese for the reception.

[14:28] And and you could stream it live from there. So, it's a it's a

[14:33] You have Those are the opportunities are >> The wedding we had, they got married at

[14:37] St. Michael's and came down for the reception. Another one, they did the

[14:39] wedding right there. Right in front of the stage, they had the wedding and the

[14:43] bride came right up middle or the side.

[14:47] » on the screen, the cliff Well, we have a dreamy though.

[14:51] » What that >> actually put the put the image

[14:54] » A lot of people >> of them getting married on the big

[14:56] screen. >> We have concerts and things like that.

[14:59] » kind of a cool cool look. >> Yeah, at that time.

[15:02] Um we have people coming in from Canada. >> Wow. That's cool.

[15:06] » Total budget for this whole project? I'm just curious what what percentage this

[15:10] To finish off everything, which would include bar and the furniture, etc.

[15:16] You're probably talking about $150,000 to finish the entire third floor.

[15:21] But, keep in mind to finish off the streaming room, the

[15:25] up that that portion is probably 30, 40,000 at the most. And that's why

[15:29] » But, all the [clears throat] answer >> You're looking for a fifth of the all

[15:32] in. >> Yeah.

[15:33] » You said you have the rest of it in place?

[15:35] » Well, no, we don't have the rest We don't We We have the labor in place.

[15:39] » Some cash. >> And we do have some cash in place.

[15:41] » some. >> But, but the our most urgent need is to

[15:45] get the streaming room going cuz that will really complete the

[15:49] the total picture in terms of what we can operationally offer.

[15:53] » And that's >> The streaming room would also be an

[15:54] office, too, for the for the front of house manager or director, however that

[15:59] is, too. So, that's going to be a multi-purpose type of type of room, too.

[16:04] » I mean, the most expensive thing is is to finish out the bar area, but that can

[16:08] be done over time. But, the most critical thing is to get

[16:11] the streaming because that, like Jim mentioned, it does provide a revenue

[16:15] source for us, but it also provides us to get our message out beyond

[16:20] Marshall County. >> I think it's I think the importance part

[16:22] is that it's marketable, and we need we always talk about the marketing

[16:28] donut, and we need to get things that are out there

[16:31] are there a way. The Andys, the Kokomos, the Valpos, the you know, all of those

[16:35] types of places, and that's uh

[16:38] there's not many other ways to do that other than

[16:40] » Do you know who else has this technology? Are there

[16:43] counties in Indiana that are doing this right now?

[16:45] » I don't know of anybody that does that. >> Really?

[16:49] » I don't And I was looking on Elkhart Elkhart's a

[16:53] a theater type of of site that we've used to partner with and things, and and

[16:58] they've I was trying to search for for places or venues or multi-event venues

[17:03] that offer that, and I

[17:06] I couldn't find anything that had that kind of capability.

[17:09] » It also shows off the the space, and makes people want to go, "Oh, that's a

[17:13] really cool space." And people look for really cool spaces to have events.

[17:17] » And it show off the space, show off the block, show off the

[17:20] » Sure. >> city, show off the county.

[17:22] I like it. I think that this this concept

[17:27] to be unique is huge because of the marketability and

[17:31] as a commission we talked about the importance of investing in

[17:35] you know, tangible changes to this county that we can

[17:40] market for tourism. There's some gray in how that's going to

[17:45] grow, but there's gray in how anything's going to grow. I think it takes you

[17:49] know, it's a labor of love. And you know, sitting there and putting this

[17:53] together. I make a motion to approve the 30,000.

[17:57] » I second.

[18:01] » We have a first and a second. All in favor?

[18:05] » I. >> I.

[18:08] » I can't vote. >> I can't either.

[18:10] » They're two members, so it's you three. >> Fine.

[18:14] » [laughter] >> Okay.

[18:15] » Uh, so full disclosure I took the checkbook and put it

[18:19] somewhere very safe because of the blueberry and I don't have it with me.

[18:22] Usually I'm writing checks like crazy. They'll they'll vouch for me. I'm

[18:25] usually writing the check as soon as it's approved.

[18:27] » I'm not sure everybody's used to leaving the room with the check.

[18:30] » No. >> So, I apologize.

[18:34] I apologize. I do not have the checkbook with me today to give you the money.

[18:39] » Do you guys foresee Do you guys foresee you guys using the streaming to get it

[18:42] out to like a lot of your events? >> Would you streaming and monetizing that?

[18:48] » Even like nursing homes. >> Yeah.

[18:51] » But some of the people I mean >> I mean like I'm thinking

[18:53] » They want to get out of their seat. >> Let's usually do a holiday concert.

[18:57] » Yes. >> Yes, that would be an ideal one to

[19:00] promote out to not just the nursing homes, but anyone and find a way to

[19:05] monetize that because I think if you can use this as a springboard like they've

[19:09] been saying to really find other revenue streams.

[19:13] That's the key to this. >> You raise a a great point because there

[19:15] are people in Marshall County that, believe it or not, do leave for the

[19:18] winter. And so, if they want to see events at the Reeve, they'll be able to

[19:23] see those events down in Florida, Texas, or the Carolinas, or wherever they're

[19:27] at, via streaming. >> And more importantly, show their

[19:29] friends. >> Yes.

[19:31] » So, that's >> Get their friends to come up here.

[19:33] » I'm working I was working at the class of '76

[19:36] reunion, and um

[19:39] there were a couple of people that had talked me about

[19:44] um how disappointed they were that they

[19:47] weren't able to be here for one of the community theater shows.

[19:51] Actually, one of them it would have been the Missoula Children's Theater show,

[19:55] because they have, you know, grandkids in the area, but they were coming back

[19:58] for the reunion, and they weren't going to be able to come back for both,

[20:01] whatever the case was in that scenario. But, they said, "I would have paid

[20:05] however much they asked if I could have streamed that

[20:09] from from my house in Arizona." >> That's the key thing.

[20:12] » I think that's where I'm going with it is think bigger than you

[20:16] think bigger than you even think you're thinking right now from a streaming

[20:19] standpoint, because like the movies will be difficult. You

[20:23] can't stream, per se, the movies that way. Copyrights and all that. But,

[20:28] when you have private um artists in, you can work with them,

[20:33] and Duke will probably talk a little bit about this later.

[20:37] Um but, you can work with them to get it to where you can stream out their

[20:42] per- or their performances, and it just gets to a much bigger crowd than you

[20:46] guys even thought was possible. So, that's something we've really been

[20:49] pushing is think bigger than you really think you're thinking.

[20:53] » So, we were So, part of the grant money that we got from Subaru

[20:56] You know, there's a lot of types >> That's another advertising. That's

[20:59] another You guys could do advertising. >> Absolutely. You get Marshall County out

[21:03] there. So, part of the grant money from Subaru,

[21:06] that's that's how we got all the streaming services left the cameras.

[21:10] [clears throat] I got those cameras donated from

[21:13] Sweetwater. And then Subaru donated everything else. That's

[21:17] how that kind of worked. And then so part of that was getting it out and

[21:21] making That's what they they were so and uh

[21:25] interested in being involved with that and having that Subaru name attached to

[21:31] us pushing that out to the to the masses as

[21:34] much as we possibly can. So.

[21:37] » Awesome. >> Well, thank you so much for giving us

[21:40] the tools we need. >> You're welcome. Appreciate it.

[21:46] » Um wait, so you did not say though what they need to do to come back to We need

[21:50] Do we need to >> Oh, you were so close. We need to find

[21:54] our way home. >> I'll do that. I'm talking about so we

[21:59] need to make sure that we're proving what we're doing and how we're doing it

[22:02] when we report back to the board to ask for our money.

[22:05] » I figured you had that under control. >> I do.

[22:07] » I figured you >> [laughter]

[22:08] » We thought you'd talk to them on your own.

[22:10] » Give them 1 year. 1 year. Come back 1 year.

[22:14] » 1 year. We'll be done quickly.

[22:18] » Excellent. >> You got to give them time to be able to

[22:19] accumulate some some kind of >> [laughter]

[22:22] » Jim will Jim will lead you on what's I mean

[22:25] it's pretty black and white but he can coach you through all that.

[22:29] Obviously. >> Thank you again. Thanks, guys.

[22:32] » So much. >> Okay, perfect.

[22:34] » Awesome. Appreciate you guys. >> Wait, stop stop stop. Go make.

[22:42] » It's uh

[22:45] I don't have that one.

[22:51] » You controlling this? >> No, I am Al.

[22:54] » It's cool. You're good.

[22:58] » The actual sheets. >> Yeah, I have a couple notes on there but

[23:01] you can look at them. >> Oh, that's right. My manager has them.

[23:04] » Let's move on. Um our next one we're going to talk to is uh it's Music Town

[23:08] Juke. Um we've got Griff joining us. And Griff had a meeting with Andrea and

[23:14] I and some of the stakeholders locally. Um

[23:18] I'm going to let him kind of explain what you do cuz I don't want to butcher

[23:22] it. And I told him to kind of give us a

[23:25] one-page here's what it does, but he can he can kind of explain

[23:29] how he may be able to even enhance what we just talked about. So, I will

[23:34] turn the floor over to you, sir. >> Great, thanks. Um so, I'll keep my

[23:39] comments brief and then we can uh kind of have a discussion as as other

[23:43] things arise. So, I'm Griff Neaton, uh

[23:46] CEO of a company called Juke. I started 5 years ago up in South Bend.

[23:50] Um so, we're building the company up there and that's our our headquarters.

[23:55] Um and so, >> [clears throat]

[23:57] » essentially Juke started as a jukebox for live music. And so, we've worked

[24:03] with all hundreds and even thousands of artists of all shapes and sizes from

[24:07] very small solo acts up to uh even touring acts. So, we just worked

[24:12] with Alan Jackson his last tour about a about a couple weeks ago.

[24:16] Um we also work with venues. And for those

[24:19] course of the year. And now we're And for the past 2 years, we've started

[24:23] working with towns and cities, notably everything in St. Joe County and Elkhart

[24:28] County. And the concept was, well, if we're

[24:32] making connection happen at a single show,

[24:36] connecting the artist on stage with the audience, maybe through a simple example

[24:41] would be picking the encore song. And so, we're establishing this

[24:45] connection between the artist, even the venue, and because they often are

[24:49] housing the LED screens or the streaming technologies that's got our tech up on

[24:53] the screen. And so, we're the software that sits in between the venue, the

[24:57] artist, and the fan. And so, as the platform's grown, we've

[25:03] said, "Well, let's take that same concept, and what if we apply it um for

[25:07] community development? Could we elevate, [clears throat] just

[25:10] like we elevate a singular show and sort of the fun that happens there, could we

[25:13] elevate an entire region? And then, could we say, "Hey, let's turn towns

[25:17] into a music town." The goal is to say, "You know, you wouldn't know it, but

[25:21] such and such, they're a heck of a music town."

[25:23] Okay? And so,

[25:26] over the past 2 years, we've been working with Saint Joseph County and

[25:29] Elkhart County exclusively, and now we're scaling and excited to talk to you

[25:34] all. Um so, we've recently also for the entire region won a big ready grant. And

[25:39] so, there's this sort of moment now where

[25:42] um it's great to be sitting in front of in

[25:44] front of you all. But, what Music Town is

[25:47] is essentially infrastructure. It's civic infrastructure

[25:51] to elevate and catalyze all aspects of live music. And what that amounts to is

[25:59] more awareness of all shows, all venues, and all artists in a region or in the

[26:04] county. Um more shows, and and usually more

[26:08] novel and unique shows. And so, we do that kind of in two ways.

[26:12] So, first, there is a hub uh no, a a

[26:16] software hub that has every single live music show in the county.

[26:22] Every venue has its own profile. Every local artist has its own profile.

[26:26] By aggregating all of that into one spot,

[26:30] we're essentially, as you might find about shows at I don't know, uh

[26:36] like The Breakroom, you learn about shows at The Reese. And then, when

[26:41] you're sitting at a restaurant having dinner, you're going to scan a QR code,

[26:45] and you're going to learn about uh

[26:48] you know, just all all the other shows that might be happening or the mayor's

[26:51] summer concert series. Or, when you're at that summer concert series, you're

[26:54] going to scan the code, you can participate, but then you're going to

[26:56] learn, "Oh my gosh, there's a show tomorrow night." I'll go to the Ryman.

[27:00] So, we're aggregating everything into one spot

[27:02] of all the shows, uh all the venues, and all the artists.

[27:07] Building off of what they did, if they have a streaming component, that hub hub

[27:11] hub also should share the story of festivals going on, like the blueberry

[27:16] festival, which it also we can also embed

[27:19] the streaming content for instance. So, it really becomes your local hub for all

[27:24] things live music, where you where our goal then is to direct people's eyeballs

[27:29] to it, residents and even visitors. I'll talk about visitors in a second.

[27:33] How we do the directing eyeballs, we then work with every venue. So, we're

[27:37] talking to every bar, restaurant, venue, explaining that, "Hey, Marshall County

[27:42] and the whole region is really deliberately trying to catalyze live

[27:46] music. And this is how.

[27:50] Would you Would you carry some Here are some

[27:52] signs, table tents, posters, those things that just say,

[27:56] you know, "Marshall County loves live music, supports local. Here's a QR code,

[28:00] find all the shows." So, um

[28:04] we basically get a pretty robust coverage of print signage all across the

[28:08] city that goes to the hub. We also produce custom

[28:12] digital content for every artist and every venue, and we help promote them

[28:16] and say, "Hey, here's some great posters and signs that you can send out

[28:20] that are post on your Facebook and Instagram and those things."

[28:25] For some venues, they don't have a calendar. We have a widget, we can say,

[28:28] "Hey, put this on your website." Shows all of your live music and other events.

[28:32] What's great is if I find that as a as a resident, I click on it, I see a show,

[28:36] well, I'm one click away back to the hub to see everything that's going on.

[28:41] Um cuz that's a big challenge is basically people not knowing about

[28:45] things. And it's it's easier for me to cite the

[28:49] stats of say South Bend, but if I just Google or go to Facebook or whatever and

[28:53] I say, "Hey, what's going on this weekend in South Bend?" I'm only going

[28:57] to get about I mean, it's broad, but the last time I did this, we got about five

[29:02] good results. It might tell you eight things,

[29:05] three or four bad, like they're not in the region or they're just they've

[29:09] passed. Uh five events. Meanwhile, there's about

[29:12] 40 or 50. So, it's almost an order of magnitude difference. Um probably a

[29:17] similar thing. So, if I'm in South Bend, I'm thinking about coming down here and

[29:21] I say, "Wait, any live music this weekend in Plymouth?" Maybe it pulls one

[29:24] or two or zero. Maybe there are a handful of things or So,

[29:29] the accuracy is a really important thing cuz just Google, Facebook, Bandsintown,

[29:34] none of these um platforms are really capturing all of

[29:38] the shows. Um

[29:41] So, that's kind of the hub, the infrastructure piece. And and really

[29:45] that's kind of the the proposal that's that's put forth in front of you is to

[29:50] is for the I guess the you know, Marshall County to cover the

[29:54] infrastructure costs for the year, for us to talk with every venue across the

[29:58] county. Um

[30:00] and you know, basically set all of this up.

[30:03] We also work with every uh you know, major festival, parks

[30:08] department, The Rees Theatre. Kind of the We you know, we'll talk to every

[30:11] venue, but certain ones have a little bit more weight. So, you know, we want

[30:15] to make sure we're that say the

[30:19] you know, blue blueberry festival comes to mind, that

[30:22] that we're collaborating with them in the right way

[30:27] with the the goal of both enhancing the audience at the people that go there,

[30:31] their time, but also it's a great opportunity to capture all the email

[30:36] addresses, um names. That is a durable resource for

[30:40] you all. It's not It's not for us to own. It's for you all because the the

[30:44] slow build is we're capturing residents and visitors. We're understanding their

[30:49] listening preferences and then we get really good at referring out, "Hey, such

[30:52] and such act just got booked. You love jam bands. You're going to like this

[30:56] show." So,

[30:58] um Yeah, and and uh

[31:00] well, it's a little longer than I wanted to go, but that's essentially what kind

[31:04] of music town, at least the infrastructure part, is.

[31:08] » How do they find you and how do you optimize to make sure that if they type

[31:13] in music that they come they get to >> Yeah.

[31:15] » they get to music town. >> Yeah. So,

[31:18] most of the residents or visitors finding it are

[31:22] going to find it through the signs and the

[31:25] posting that's going to happen from all the local venues.

[31:29] Um that we're, you know, they're already posting, but a lot of times the managers

[31:32] they just have a lot going on. Sometimes helpful for us to come in with our

[31:38] like, "Hey, you got a show coming up in 2 weeks.

[31:41] Here's uh you know, here's some Do you need it?

[31:43] Well, you know, post about it or we've crafted

[31:48] um signs and things for them already or for

[31:51] the region and say, "Hey, maybe it's time to post this. Let's just remind

[31:54] people." So, a lot of it will be just sort of amplifying the existing

[31:58] organic channels. And then the signage just around town is

[32:01] really nice because we might be at lunch at a cafe,

[32:06] see, you know, local all local live music

[32:09] shows here. You're scanning and that's how you're finding. So, a lot of that's

[32:12] there. In doing all of that, we end up

[32:17] there's an SEO strategy that also is is helping

[32:21] and slowly over time it brings, you know, some of the terms like live music

[32:26] Plymouth, it's going to bring the

[32:30] basically the Juke Live Marshall County hub

[32:34] towards the top of those search results. Cuz as all of these profiles, artists,

[32:39] pages have shows, it's

[32:42] make it'll make our site or well, I said our site, but really it's your hub

[32:47] at the top. It doesn't happen overnight, but

[32:50] um and it works. I mean, we started the the

[32:52] best story we have is sort of working with Elkhart

[32:56] not even 2 years ago prior to them saying, "Hey, we really want to

[33:01] want to be intentional about music." They had about 125 shows in a single

[33:05] year across 10 venues, venues being bars, restaurants, and the learner.

[33:10] Now they're like 8x that. So, it's about 100 800 shows this year in about 20

[33:15] venues. And

[33:18] so our our goal is really just it's sort of rising the tide for everybody. But to

[33:22] answer your question of how do you find it, it's

[33:25] got to do a lot of a lot of grassroots efforts. Um one of

[33:30] the interesting things with this ready piece is it now allows us and if you

[33:35] guys come on board, it allows us to

[33:37] basically cross-promote between the three regions.

[33:41] So, um

[33:46] it maybe it's easier to use a a for instance, but

[33:49] it allows us to a lot of times shows are siloed. So,

[33:52] maybe there's a singer-songwriter, maybe there's three shows next week that are

[33:56] different singer-songwriters. Well, they're all going to be marketed

[34:00] independently by the artist, they're all going to be marketed independently by

[34:03] the venue. And that's that's fine.

[34:07] But there's a lost opportunity there to make it feel bigger and cohesive.

[34:11] So, if there's a couple singer-songwriter events that are

[34:13] happening in Elkhart County and in St. Joe County,

[34:17] but you can ahead of time plan, organize these say 15 shows and that

[34:22] example could say, "Hey, this is the singer-songwriter fest the remote

[34:25] singer-songwriter festival of Northwest Indiana" or something. Great signage,

[34:30] posters, all that. Encourage everybody to you know, kind of check off each one.

[34:34] So, we kind of have a little gamification. People make their profiles

[34:37] on it and we can say, "Oh, you've You've now seen 10 of the 15 shows." So, we can

[34:42] kind of cross-direct people to go from different shows.

[34:45] Um naturally, by doing all this, we have

[34:48] all we have the landscape of all the shows that are happening. That's really

[34:52] helpful to share with venues that are booking their own music from a

[34:54] transparency. Um

[34:57] you know, I was just chatting with I think

[35:00] uh maybe it was Pat who mentioned they

[35:03] wanted to do a Thurs- like Thursday movies or excuse me, Thursday shows at

[35:07] at the Reese. And

[35:11] um when we have those conversations, we

[35:14] might say we end up knowing, "Oh, so-and-so's

[35:17] doing Thursday. You know, maybe we should look at Wednesday or you should

[35:19] consider Wednesday or Friday." Or we have the just

[35:23] tech to say, "I'm not there." They can go on the calendar themselves and see

[35:27] where the gaps are both on dates, genres, you you name it. But, basically,

[35:33] it's a that transparency is really helpful as

[35:36] people plan. >> So, we have the hub. Does that mean that

[35:40] everybody in the county, every venue in the county then

[35:44] has access to that? >> Yeah, we do it We essentially do it for

[35:47] it. Sorry to cut you off. We do it for >> We essentially do it for it. Sorry to

[35:50] cut you off. Yeah, we do it for them. Um because we're talking to them and you

[35:53] know, I'm going to introduce myself, explain what we're doing, explain what

[35:57] Marshall County and the whole region is leaning into live music and how they're

[36:00] supporting it. Here's your page. It's you know, big glamour shot of their

[36:04] restaurant or their bar there. We're going to find out why is live

[36:07] music important to them. Is there any cool stories? Cuz that's all interesting

[36:11] to me as an audience member. Um all their socials. Then I'm going to say

[36:15] how you got music, okay.

[36:18] Whatever you However you got it, Excel sheet send it to me.

[36:21] We're going to put all that in. Then we're just going to have regular

[36:24] communication with you. If you book anything else, what else is coming up?

[36:27] Hey, you know, there's there's some opportunities here. Now that we've got a

[36:30] better picture, we can say, you know, there's not nothing on Wednesday nights.

[36:33] I know you told me you might do a Wednesday night show. That might be an

[36:37] opportunity. So, that's And and we And I might say to you, you

[36:42] know, you don't have an event calendar on your website. Here's our code for the

[36:46] widget. You should pop that up there. Then you can enter your And obviously

[36:49] people can go in and enter their own stuff. When you're on that back end, you

[36:53] can also see what's coming up. You can see

[36:58] uh what other types of shows are happening all across the county. And so

[37:03] if you're booking if you're looking, I don't know, 2 months out,

[37:07] is there anything going on on what like what's going on on what Tuesday nights?

[37:10] And you might see, oh, none of the other people have shows on Tuesday nights.

[37:15] That might be a nice night for for us to do it.

[37:18] And last last point on that cuz it just sometimes it just comes down to like

[37:23] these tangible little stories. I might know your venue wants to do every

[37:27] might want to add music on Wednesdays. But you think 52 Wednesdays a year is a

[37:31] little bit much. But you could afford 26. You could

[37:34] afford every other one. And that maybe you got a restaurant and

[37:37] you had the similar thought and you want to do every other Wednesday. Well, then

[37:40] I can suggest that, hey, alternate.

[37:44] So, now the the resident gets music every single Wednesday of the year

[37:49] alternating. Whereas had you not chatted, you know, maybe they'd have

[37:51] been doubled up or what have you.

[37:54] So, it's a >> 25,000 buys us

[37:57] a hub, established hub for the county. >> Yes.

[38:00] » And indefinite management of that hub? >> For it's an annual cost. Sorry. Should

[38:05] have heard that. >> 25,000 a year?

[38:07] » Yeah. Now, I think that will come down. Uh

[38:10] it will I think it'll continue to come down because the sort of startup cost,

[38:15] if you will, are a bit higher as I introduce Juke and this initiative to

[38:19] all the different bars, restaurants, venues. Once we get rolling, it's a bit

[38:23] easier uh to maintain. And we've seen that.

[38:26] » You setting every year? You're looking for a certain amount of year commitment?

[38:30] I mean >> No, I

[38:31] » No, what It's hard to establish something in one year. What if they're

[38:34] like this there? >> Oh, yeah. No, I think this is a This

[38:36] should be a durable piece. It should be a three, you know, I think a three, I

[38:39] mean, one, it should never go like that. I There's probably some point where

[38:45] it's just rolling and that cost is probably

[38:50] half or something in like 3 years is my hunch. Cuz that's just

[38:53] » And you never go into any of the the proprietors and looking for compensation

[38:58] through them. That's all >> No, it's it it's

[39:01] » Your county does this. >> Correct. The over over time with

[39:06] Elkhart County or St. Joseph County, the mix of

[39:10] funding has shifted. So, sometimes it's started It's been the county,

[39:13] combination of county, city, and private or corporate or private folks.

[39:18] And you know, we can change. So, maybe this

[39:21] year it starts with you know, county funds and then maybe

[39:25] next year it's like, "Okay, we're going to do only half and we're going to find

[39:29] a sponsor for the other half." I mean, there's

[39:31] uh you know, certainly

[39:34] that's just what we've seen in in say St. Joseph and Elkhart counties, but

[39:39] » The business owners give you you're going to get in touch with all of them

[39:42] or they have to come to you and populate them?

[39:44] » So, generally the the business we'll we go to them.

[39:49] Now, I might ask for a handful of introductions from the folks in the room

[39:52] if there's people that I don't know, but generally, you know, we're or not

[39:55] generally, but we're going to them. And just telling saying,

[39:59] you know, there's this focus on live music.

[40:02] I need broadly speaking, here's your profile, bless it, and um

[40:08] share your all your live music with us and then

[40:10] there's a you know, there's a different

[40:13] conversation that I might have, a deeper conversation with say the Reese Theater

[40:16] than I would with, I don't know, the the break room for instance.

[40:21] » That's her. >> Oh, is it?

[40:22] Maybe not. Unless you're here, so maybe you can continue.

[40:26] Also, one of some of our earliest customers or earliest artists we ever

[40:30] worked with were down the performing down at the break

[40:33] room like 5 years ago. >> Oh, really? Yeah. During COVID I was

[40:36] » song requests and all this kind of stuff, yeah.

[40:38] » I like the interactive piece of it, too, that you had mentioned in our initial

[40:42] meeting. There was that

[40:44] » Yeah. >> piece. I don't know if you want to Yeah.

[40:46] » Yeah, I mean, so we're you know, we're in shows, we're always

[40:52] part of the interesting part of the hub, so to speak. It's not just awareness,

[40:55] but it's also engagement. And as people, we want people to engage because then we

[41:00] learn your name, your email address, maybe your phone number, your listening

[41:04] preferences, and that's an asset for the county.

[41:07] Um so you you can imagine that getting

[41:11] substantively large enough, and well, that's going to help

[41:14] anybody who's putting on a new show or another show market that show correctly.

[41:19] And we'll get the listening, you know, in time. We don't have this today. Today

[41:22] people can sign up. I know your name, I know your email address, and and uh

[41:26] your your phone number if you've shared it,

[41:29] and I know that you you want to be communicated with. But you've done it

[41:32] because you want to request a song or you wanted to suggest an artist or you

[41:36] wanted to rate a show or you wanted to use the photo the digital photo booth or

[41:42] you wanted to answer the poll or whatever it was.

[41:46] Um the goal of it being

[41:49] in time you're getting a nice text message like, "Hey, you're

[41:53] going to love the show at the break room cuz it's such and such." Um

[41:56] so. >> So, you're marketing to the people who

[41:58] are most likely to show [clears throat] up.

[41:59] » Yeah. >> And then from there, the other cool

[42:02] thing is on the platform it lists all the town or

[42:05] » Yeah. >> Right now I'm looking at Elkhart,

[42:06] Goshen, and South Bend. So, then Marshall County towns will

[42:12] » Correct. >> populate on there. So, when somebody's

[42:14] on the platform already, they're more likely to then discover whatever you

[42:18] have going on. For example, today, I always film with that video every week

[42:24] of like what there is to do this weekend. I had to visit five different

[42:28] Facebook pages, three different Google links to figure out what all was going

[42:32] on in Marshall County, and that was just music-wise, cuz we have the TGIF in

[42:37] Argos, the Mayor's Summer of Music, Culver Second Saturday, John Baylor and

[42:42] the Moon Rockers, and then the Ranch the Rangers. I was going to say the

[42:47] Ranchers. The Rangers who are at the Rees, and then there's a ton of

[42:51] different uh performers at the Latino Festival. So,

[42:56] in essence, all of those will be listed on here, and I also never want to hear

[43:01] there's nothing to do in Marshall County, but all of those will be listed

[43:04] on here in a nice, organized way, and in a

[43:08] platform that has the potential to reach the right audiences right away,

[43:12] directly, once you learn their music preferences. The second thing,

[43:17] you're likely to be discovered by people who are maybe in Elkhart, Goshen, South

[43:22] Bend, and then as this thing grows, hopefully it does, sounds like you're on

[43:25] the right track with the Ready Grant and everything,

[43:28] then it goes to the next region aside aside those

[43:32] towns. Um >> So, you work with those

[43:36] » proprietors to get that to help them to go to that site, cuz you

[43:41] want one-stop shop. And

[43:45] if we were paying for it, we would have one shop stop. You know what I mean? So,

[43:49] that's how it would work. You would work with those proprietors, cuz it could be

[43:54] 18 places. >> Yeah, that's probably what I sort of

[43:56] what I thought, yeah. >> That would all have potentially have,

[44:00] you know, some kind of live music going.

[44:02] » and that's about what Elkhart has, about 21, South Bend, Mishawaka, Granger all

[44:08] has they have like 50 people >> I just looked at any event center or or

[44:12] a bar or a nightclub. >> So if you would do a bro I think 18 is

[44:15] about right. >> You'd have a profile. You would have a

[44:17] profile. >> Right. And then

[44:18] » Whether you're one of us it's it's about >> I'm just saying

[44:21] » everything in one place is a big big deal.

[44:23] It's a big big deal. >> And so thank you. The other thing that

[44:27] for us is the signage piece where you'll have that shareable content ready to go

[44:33] and that's on your bar top, that's on your tabletops and everything or hung in

[44:37] your restaurants where people can scan the QR code or type in the link to the

[44:41] website and easily connect them to music or performance

[44:46] » More importantly given the task of this commission

[44:49] we are once again creating a marketable platform in this case to market to our

[44:55] visitors that are looking for things to do and reasons to stay longer in our

[45:01] county. To me this is this is phenomenal.

[45:05] » I went to that meeting that he was at and I could tell you yeah

[45:09] that there were several people in there on that table that were super excited.

[45:13] The Reese was was there. The Wild Rose was there. Rose was there.

[45:18] There was a few other people that were >> The mayor came for a little bit.

[45:21] » very excited about it because one school can have a play and they can look to see

[45:26] the schedule to see okay there's already a live performance that's being done on

[45:29] the same night so let's >> do that too, right?

[45:31] » Yeah, they change people can look at it and change their direction as to when

[45:36] they were going to have their performance based upon the schedule.

[45:39] » It's a literal gift to Marshall County venues and I know like not all of them

[45:44] are specifically venues, some of them are restaurants, some of them are parks,

[45:47] some of them are the Reese or the Wild Rose Moon, but it's literally like a

[45:51] gift to them to give them this platform where you get

[45:54] » tables or Airbnbs they should have links to this. Every one of them should have

[45:57] QR codes at every single I will probably put put every I will have Kristen put it

[46:01] in >> Every room, absolutely.

[46:04] » But this too so helps with meeting, you know, with those Airbnb hosts. This is

[46:08] something that we can gift to them so that they can have something in their

[46:13] Airbnbs and VRBOs and have people know exactly

[46:18] what there is to do, what's happening, when where to go once they are here,

[46:23] once we do get them here. >> don't want to get crazy. I mean, we

[46:25] can't get everything like we have talked about. We we really went off the rails

[46:29] and we were thinking farmers markets and things like that. Eventually, maybe.

[46:33] » What's the roll out? How does the roll out look? How How long do you think it

[46:37] takes? How long I mean, I want to know what the

[46:40] What's the next step? >> Sure. We write you a check today.

[46:43] » Yeah. What's the next step? >> Cuz I forgot my checkbook. I didn't

[46:47] bring the checkbook. >> You've already established that

[46:48] following you home is okay. >> Agreements today, but no checks.

[46:51] » But >> You know what I'm saying? But

[46:52] » Yeah, no. So, quick Yeah, absolutely. It's about a No, about a 3-month roll

[46:56] out. First step, I'm going to chat with

[46:59] whomever the It's nice to have a a small

[47:04] motivated sort of thought leadership group in the county. So, whomever that

[47:09] might be, I feel like I'm going already >> We're already tight. Yeah.

[47:13] » You know, um you know, I think there's probably

[47:15] three or four people just to get a sort of hey, let's talk about strategy, let's

[47:19] talk about what you all think is a long-term vision for

[47:23] live music to the extent that exists and what's also a

[47:26] incremental step and what would be something that would be helpful. So,

[47:29] » There's also one other piece to it. >> And if

[47:33] » Yeah. This is over and above. This is the piece of

[47:38] if let's say Swan Lake wanted to do big events and they don't want to take on

[47:44] getting that set up. Chris's group can work with Swan Lake to

[47:49] book the entertainer to bring them in to have

[47:53] a concert at. >> And his resources, the people that he

[47:56] has already connected to in Nashville in these other areas and in within the

[48:01] region and outside of the region. Um, this is a music lover. So, he already

[48:06] has these contacts that might not have performed here in our area. So, it would

[48:11] differentiate what we're used to and maybe get some

[48:13] » By us committing to this, we are giving all of our

[48:17] various businesses and organizations access to your portfolio. But, the

[48:23] extra the extra just so it's clear. I want to make sure it's clear though.

[48:26] » The extra is extra. >> The bookings like a Swan Lake booking a

[48:29] higher premiere event. >> Yeah.

[48:31] » That would be an extra fee. >> Yeah, I think I think people understand

[48:34] that. I don't think so. Give them a base.

[48:35] » You could see the list of all the singers.

[48:38] I liked I liked how that singer looked on their YouTube video or whatever you

[48:42] Google them. And then you call them up and book them.

[48:44] » Yeah. >> And that's great.

[48:46] » If you have a budget set aside for visitors.

[48:48] » Okay, yeah. Sorry, focus thing. But, that's what I thought your question was

[48:51] about. >> Well, kind of. No, I I'm

[48:53] going to make two motions in a row. I think we're spinning our wheels here. I

[48:56] make a motion for a resounding motion to approve this and

[49:01] » I second it. >> I'm on board. I think this is brilliant.

[49:03] » I already wrote it down. Just so you know.

[49:04] » I have a first of the This is what we need.

[49:06] » All those in favor? I. All opposed? Eyes have it.

[49:11] » Keep in mind that I I wanted to have us be the center of arts and music. And I

[49:18] got shot down the end music part. They just wanted to have it just be arts. Cuz

[49:21] I I think it's different. They all say it's an art. Music is an art. I don't

[49:27] believe that. It should be arts and music and that's what I want to push

[49:29] for. So.

[49:33] » People It's sometimes if you're different, it's

[49:36] hard to behold. Like you if it's if you start stacking

[49:40] » Yeah. Yeah. I also think that

[49:42] » It's going to be in every hotel every year.

[49:43] » how popular and how much music does bring people together.

[49:46] » For businesses, but >> They just had the blueberry festival and

[49:50] even over the festival weekend, there was music in the park for Mayor Summer

[49:54] Music, and there was still a pretty hefty flat crowd there at Mayor Summer

[49:58] Music, which was a folk mostly a music event, and then there were a few food

[50:02] trucks there. But, I think music does have that power of

[50:06] bringing people together even with competing events around it. I mean, I

[50:10] just listed all of the music going on this weekend, and they're all going to

[50:14] be competing with each other, but not really because there's so much to go

[50:17] around. >> I mean, if I have if I have a country

[50:22] band at the Reef, that's I'm going to be I you know, somebody else is going to

[50:26] look at that and say, "Well, I don't want to have a country band at the Reef.

[50:28] I want to have >> Well, there's a rhythm and blues band

[50:30] band in the park, then there's the Latin Festival all day

[50:33] » Yeah, exactly. >> So, there's so many options.

[50:36] » Griffin, thank So, and then the next 2 months the next 2 months is building the

[50:40] site and getting signage out. So, that did the roll out plan.

[50:44] » Through our Visit Marshall County website.

[50:47] » Yeah. Well, so >> Well, we could just add this to the

[50:50] » We have their own website. We now we could talk about is, you know,

[50:54] does a widget or does part of live music belong on? I think it'd be

[50:58] I think our technology calendar We have a different one that you're not

[51:03] maybe you were looking at. Um that might be a good fit as well on

[51:08] Uh a different one actually different than that that might be a really good

[51:11] fit for the site if you wanted to

[51:16] distinguish music and and then non-music events with

[51:20] your other calendar. I don't want to over-calendar people.

[51:22] » still end up I'll it will be nice to have everything on

[51:26] » Yeah. >> And then I can take what you have

[51:30] instead of going all those different Facebook pages and everything.

[51:33] I would take what you have and put it on the county calendar as well. So,

[51:37] » You it could be potentially that where you have like it in the county like as

[51:41] you mentioned, maybe music and arts are slightly different. You say, "Hey, we're

[51:44] we're going to have our own dedicated page to music and that is So, but

[51:49] But yeah, we'll certainly over the next 3 months it's talking all the venues,

[51:52] getting all the signs out, and building the whole hub.

[51:55] » So, then would you come back here like and then we could talk about it again?

[51:59] » I don't think he needs to come back to us. He's coming to you.

[52:01] » Oh, okay. I didn't know if you guys wanted an

[52:04] update. >> This is This is now your baby. You

[52:07] » So, we have really great reporting cuz we're always We're able to start

[52:13] Anyway, we have really great nearly real-time reporting. And so, it's not a

[52:19] big lift if you said, "Hey, in 6 months give us a an update of how many shows

[52:25] are happening, how many are upcoming, what is catalyzed, that or that."

[52:28] » Yeah, if there's any data or reporting, I was just curious if you guys would

[52:31] want that update. That comes with it, like attendance,

[52:34] page views, >> Yeah.

[52:35] » the cross county traffic that's >> We probably will at a year, but not that

[52:40] time soon. >> Yeah. The rollout's going to go through

[52:42] you. >> So, is this approved for 1 year or 3

[52:44] years? Did you guys clarify that? Okay.

[52:48] » We'll get it started and then >> And then we'll come back in a year.

[52:51] » Okay. I'll think about that. Thank you for

[52:54] having me. Thank you. >> Thank you.

[52:56] » All right. >> I'm set. You're up. Now, I'll leave this

[53:00] up to you. I have your slideshow here. If you want to use this to scroll

[53:05] through as you're doing it, that would be cuz all of our people see this and

[53:08] you can I think you can see I got bad eyes, so I'm going to need it on my end

[53:12] anyway. >> [laughter]

[53:13] » So, yeah. So, that is That's running my computer.

[53:16] » Okay. >> on the big screen and

[53:18] » You'll be able to see it right there. >> Can you see it from here?

[53:20] » I got mine pulled up here as well, too. >> But I'll let you cuz there's some small

[53:24] text on on it and uh Let me So, to me trying to figure out

[53:28] where you're at. >> Yeah.

[53:33] » Make this full screen for everybody. There we go.

[53:37] So, first off, uh appreciate everybody's

[53:41] time today. Um,

[53:43] quick introduction to myself. I am Matt Verdun. Um, work for a company called

[53:48] Placer AI. Uh, we're essentially a location

[53:51] analytics software. So, uh, what we do is I specialize with

[53:55] working within civic organizations, uh, counties, municipalities, EDOs,

[54:00] CVBs, DMOs, tourism commissions. Um, and what we do

[54:06] is we help these, uh, organizations and these communities leverage mobile

[54:10] location data, uh, to then learn about who visits their community, where do

[54:16] they come from, what do they like to do. So,

[54:20] uh, little bit background just on Placer itself, how we get our data, uh, who we

[54:26] are, how long we've been around. So, we were founded in 2018. Uh, we've been

[54:30] selling in the market since 2018, I should say. Uh, we work with over 4,500

[54:36] actual organizations now across 30 different, uh, industries. Within the

[54:41] civic industry, uh, we work with approximately 2,000 customers. So,

[54:45] nearly half of our customer base is civic organizations. Um,

[54:50] how we actually get our data is through partnerships with mobile applications.

[54:56] So, these are lifestyle type apps that when users download them, they're

[55:01] incentivized to show their location at all times. Typically, the example that I

[55:05] like to give would be a weather app. Uh, when you download that app, it may ask

[55:10] you, "Can we see location always, while using, or never?"

[55:14] Users are more likely incentivized to say always. Um, so, those are the types

[55:18] of apps that we would then partner with. >> I always say never.

[55:22] Most And you're not getting counted. >> And most people that I talk to do.

[55:26] Um, one of the things that is unique though to Placer is that we don't

[55:30] collect any personally identifiable information from those devices. So,

[55:35] prior to, uh, us even receiving the location data, it is all de-identified

[55:40] by those mobile part mobile app partners that we have. So, all we see is the

[55:46] latitude and the longitude of that device.

[55:49] And then it were given a fictitious mobile ID to then recognize that within

[55:54] our panel of devices. Our panel's made up of about 30 million

[55:59] mobile devices across the entire United States.

[56:03] And as I mentioned, none of that data we have access to as far as personally

[56:07] identify identifiers. So, what you can typically start to do

[56:13] with this data is then understand like I mentioned previously, how many people

[56:18] are visiting a place. It is any physical place. So, even just listening to

[56:21] Griffin talk through his his pitch. An an application like that where you

[56:27] can have a a map or a calendar to show you what events are going on.

[56:32] You can then utilize Placer to then use attendance. Where did those people come

[56:37] from? So, now you can start to prove out the fact that these other types of

[56:42] events are bringing in tourism traffic. One of the ones that we'll focus on

[56:48] today is actually last year's blueberry

[56:51] festival. Kind of going back on our data a little

[56:55] bit more. It is all historical data. So, it is

[56:59] about on a approximately a seven-year rolling period. So, nearly eight years

[57:04] worth of data. It's about seven years and three quarters. So, right now our

[57:09] data goes back to January 1st of 2019. There is the ability to get down to

[57:14] daily aggregations. So, for an event like the blueberry festival, you could

[57:18] go in and you can look at the Saturday or the Sunday of the actual festival

[57:23] itself. But our data is updated daily. So, every day you log in, there is fresh

[57:28] data to look at on approximately a three to four day latency. So, it is near real

[57:34] time. So, logging in tomorrow, you would be able to look at data for this year's

[57:39] blueberry festival and understand attendance numbers, where those people

[57:42] came from, where else did they like to go.

[57:44] » I think we need to show that as an example and then give us that data and

[57:47] then we'll make it to >> It was hot on Saturday.

[57:51] » It's too last year. >> So,

[57:54] So, I don't I while I don't have this year's data, this is this is an example

[57:59] of some of the data that you'd be able to pull. This is actually from our

[58:02] platform. This is again looking at last year's.

[58:06] So, some of the things that we look at, the building blocks of it all are that

[58:09] panel. So, what we would start with are how many of those panel visits

[58:14] actually came to that particular location. We then extrapolate that

[58:18] number to account for the rest of the US population. So, people that don't have

[58:23] their phones sharing their location at all times,

[58:26] maybe they don't even have a phone, they're under the age of 18, right?

[58:29] These are there's a bunch of uh of factors that are taken into that

[58:35] particular algorithm. What that allows us to then do is see

[58:39] things like unique visitor counts. So, in this case for 2025, we saw 122,900

[58:46] unique visitors. Now, those visitors made up 150,600

[58:52] total visits to the festival itself. Average stay time was approximately 118

[58:58] minutes with that peak wait window being from 12:00 p.m. to 8:00 p.m.

[59:03] » So, if Tracy was out there every day, but she was,

[59:08] then it would only come up one time? >> So, we we count her in Tracy's aspect,

[59:13] we would count her daily. If she leaves what we have built for

[59:18] that geofence over the course of the day and then were to come back, she is only

[59:22] counted as one visit for that day. >> But if she's staying she's coming from

[59:27] Marshall County to the Blueberry Festival area.

[59:31] » Mhm. She would still be counted as a visit. Yes.

[59:34] » Not a unique visit. >> Uh she would. Yes. So unique probably

[59:37] slept in the carrots with us. >> It's one account.

[59:39] » [laughter] >> Carrots with Unique visitor would would

[59:41] essentially just mean it's how many people uh made up those total visits.

[59:46] » Let me ask this quick cuz I as you know I didn't use it.

[59:49] » Mhm. Yeah. >> Um I used it for 3 years. Um

[59:53] So my one couple questions is if they visit once that day, leave, come

[1:00:00] back, is that just counted for that one day?

[1:00:02] » Correct. >> So they're never recounted if they leave

[1:00:05] that perimeter and come back in, then it's not another

[1:00:09] visit. >> Correct. And that And that is one of

[1:00:11] those areas where typically we will see if somebody's using clickers or

[1:00:15] something like that, it it throws off those counts because there's human error

[1:00:20] involved. >> Sure.

[1:00:21] » They're sitting there watching people walk in. They may not remember

[1:00:23] somebody's face. >> And of course kids who do not have cell

[1:00:26] phones are not counted. So >> They're built into the algorithm.

[1:00:30] While we don't have any device holders under the age of 18 in our panel, that

[1:00:35] is a part that is a part of what is built into the

[1:00:38] » That's built into this 150,000. >> Correct.

[1:00:40] » Okay. And then my last question cuz I know at

[1:00:44] one at some point it looks at a person and says, "Okay, they're no longer

[1:00:49] visiting here. They live here." Or they no longer visiting here, they work here.

[1:00:53] What is that threshold visits that that actually starts to

[1:00:58] count because like Tracy, does does it count her because

[1:01:02] she's there every day? Is it like, "Yeah, she may not be visiting here. She

[1:01:05] may just be working." >> So that's a great question. So all of

[1:01:09] those get taken into account over about a 6-8 week period, home locations and

[1:01:13] work locations. So home locations in one of the maps that actually that we'll

[1:01:18] we'll take a look at here. I'll skip ahead just a little bit and jump back.

[1:01:21] That that heat map that you see is based off of approximate home locations. All

[1:01:27] of our data goes down to a census block level. So, what that map is actually

[1:01:32] showing is density of visits from a census block level.

[1:01:36] So, over about a 6-8 week period, if we see a device in our panel continuously

[1:01:41] going back to the same latitude and longitude, uh what we then do is we

[1:01:46] observe, okay, over a Monday through Friday 8:00 p.m. to 8:00 a.m. that

[1:01:50] device is doing this for about 6-8 weeks, this is likely a home location.

[1:01:56] Similarly to work, we just change the time frame that we're looking at,

[1:01:59] working hours Monday through Friday 6-8 weeks, that would then be identified as

[1:02:04] a work location. >> And the nice thing is is with this is

[1:02:09] you can get as granular as you want with this thing. We could encircle the

[1:02:14] Lighthouse mark, and we could tell where most of your people are coming from,

[1:02:19] where they go when they leave. Do they leave your place, go down to another

[1:02:23] restaurant, do they go down to the root beer stand, do they go to the

[1:02:26] So, it it's crazy how granular you can make this information.

[1:02:32] » Yeah, uh restaurants, bars, those types of venues where events may be taking

[1:02:37] place, uh parades, you could custom draw geofences to look at parade routes,

[1:02:42] understand how many visitors came to parades and fireworks shows and things

[1:02:46] like that as well, too. How far did that bring people in? Um

[1:02:51] one of the one of the things that I actually thought of on my drive down

[1:02:53] today was I've got a a family friend who has a camper at Yogi, you know,

[1:02:58] understanding and geofencing Yogi as well, and seeing, okay, well, when

[1:03:02] people leave an event like Blueberry Festival, do they go back to a campsite

[1:03:06] like that as well?

[1:03:11] So, I'm going to jump back just very quickly. Um one of the things that I

[1:03:14] mentioned, oh, and I got to figure out how I can jump back on.

[1:03:19] » So, Tracy, for you, the first How do you use the data for?

[1:03:22] » Right or left click? >> Left just to go forward.

[1:03:26] See if I Let me try.

[1:03:28] » What if you use the scroll wheel? >> There we go.

[1:03:32] That's good thinking. You'd think the AI guy would know.

[1:03:36] » [laughter] >> Um, okay.

[1:03:38] » Needed knowing that you have the biggest consolidation of people on that Sunday,

[1:03:43] and I would figure out I would put better

[1:03:46] things together on Saturday to get as many of those people to come on

[1:03:50] Saturday. >> Yeah, that's how I would use it.

[1:03:52] » Well, fireworks is driving. Fireworks is driving.

[1:03:55] » Giant air conditioner. >> And to that point as well, too, is

[1:04:01] looking at that heat map within the platform. If you're looking at a

[1:04:04] singular day of that event, that heat map will adjust. So, based off of

[1:04:09] Saturday's versus visits versus Sunday's visits, if we want to see a comparison

[1:04:15] of those two specific days, and understand, okay, where is the

[1:04:18] differences and where those people came from, you can do that.

[1:04:22] » I have to ask this question real quickly.

[1:04:24] Can you encircle the park and get an idea of a heat map as to

[1:04:29] where people went within the park for that day? So, like Tracy has an idea of

[1:04:35] okay, I had more I didn't have as many people swing down in this like the

[1:04:38] Jefferson stage as much as people were out in is

[1:04:42] that >> It is with that is part of what you guys

[1:04:45] would have extra to is what we call it is placer extra. It's

[1:04:49] part of just the base subscription. It's an incubation of reports. That would be

[1:04:53] one of those reports is a a like on-site heat map

[1:04:58] as well.

[1:05:00] » How easy is it to use the data? And the reason I'm asking about how easy is

[1:05:04] because I'm a data guy. I love data. Data is

[1:05:09] that's that's my jam, okay? But, if

[1:05:12] it's difficult to get the data and you don't do anything with the data, the

[1:05:16] data's useless. You might as well not have even gathered the data because

[1:05:21] unused data is is not worth anything.

[1:05:24] » Yep. And that's a that's a great question. So, one of the pillars that

[1:05:27] Place It was built on was actually in it being easy to use. Um

[1:05:34] everything is labeled where you would find it. You click into that section of

[1:05:37] the platform and the data that we're looking at right now, for example, um

[1:05:41] with demographics, all of the demographics are right there. Um

[1:05:45] additionally, everything is exportable and downloadable throughout the

[1:05:48] platform. So, all PDFs, everything that you would want

[1:05:52] to bring into like a commission meeting, uh all of that information is very

[1:05:56] easily downloadable into PDF formats. Uh and then finally, the best part about

[1:06:01] that is throughout the length of the term, there's an onboarding support team

[1:06:06] uh as well as a customer success manager. So, everybody is is given a a

[1:06:11] » Would that be true? >> Yeah, they were great with us.

[1:06:14] » And easy to use? >> I found it easy to use, but I'm like

[1:06:19] you. I'm >> Right.

[1:06:19] » I'm a data guy, so >> Yeah.

[1:06:21] » You're kidding. >> I I I thought it was cool like I could

[1:06:24] take Swan Lake and I surrounded

[1:06:27] French Lick and looked at data comparisons between the two resorts to

[1:06:32] see where their traffic was coming from, where our traffic traffic was coming

[1:06:36] from, was there crossover traffic going on?

[1:06:40] Or were they drawing more from that southern Indiana, northern Kentucky

[1:06:43] region and we had more of the Chicago, Michigan region.

[1:06:48] So, I mean, you can dig it as deep as you want.

[1:06:52] » And I also like the showing the leakage rates because it works for you.

[1:06:58] Because in um the case study for the Kalamazoo

[1:07:02] Discover Kalamazoo, they used that data to um

[1:07:06] kind of prove the point for uh why they might need another hotel in

[1:07:11] the area, right? >> Yes. So, what Andrea is referencing is

[1:07:17] actually going to be um

[1:07:19] this tourism and overnight leakage. So, she's referencing the case study that we

[1:07:25] have with Discover Kalamazoo where they actually looked at how much

[1:07:30] of overnight leakage was going to surrounding counties and towns

[1:07:35] and they utilized that and were able to put a dollar figure on it

[1:07:39] um and won a uh won an opportunity for a $45 million

[1:07:43] sports complex to bring in additional sports and tourism to their to their

[1:07:47] area. So, that's an example of how it could be used for something along like a

[1:07:51] leakage analysis. Um the $3.3 million number that you see there is actually

[1:07:57] based off of the data in our platform. So, that is $3.3 million

[1:08:02] of bed tax money that is going or overnight tax money that is going to

[1:08:08] surrounding counties. >> And it looks like St. Joseph is taking

[1:08:12] the 25% of those. So, learning about what these other what our competitors

[1:08:18] are doing that maybe we're not or just trying to like focus on um maybe we we

[1:08:23] don't have this certain type of experience that that they're providing

[1:08:26] there that visitors are going they're going to travel 30 to 40 minutes away to

[1:08:31] stay overnight there instead of just staying here in Marshall County. It

[1:08:34] could help make those decisions more educated decisions moving forward when

[1:08:39] there is another hotel proposal for this area.

[1:08:43] » So, is this So, Discover Kalamazoo, that's your Kalamazoo is a place you're

[1:08:46] working with right now currently? >> They're one of our customers currently.

[1:08:49] » Okay, so that customer, who are they because when Matt was doing

[1:08:54] it, Matt was doing it through Swan Lake. Okay, so he bought it through Swan Lake

[1:08:57] and they were paying for it. Okay, so no one else was using that data. If we were

[1:09:02] to buy it from the county perspective, how is Kalamazoo

[1:09:06] helping other one other um companies within their county? Are they

[1:09:14] doing it for free? Are they charging them? Are they What what's How is that

[1:09:18] split up? Do you have any idea about that?

[1:09:20] » Yeah, so a lot and and if I understand the question you're asking, it's it's

[1:09:24] proving out the value to those those um

[1:09:29] those businesses in their community that their efforts are working.

[1:09:33] » resource for our businesses. >> So, that's that's where with an event

[1:09:37] like and if I go back a little bit here,

[1:09:43] it's going the wrong way.

[1:09:46] » I don't mean to make you jump. >> No, that's that's okay.

[1:09:49] » We know we we all know what the Place DNA I does, so

[1:09:52] » Yes. So, in this instance here to answer that question, right? You can start to

[1:09:57] see from the example of Blueberry Festival,

[1:10:01] people that visited the Blueberry Festival, where did they go directly

[1:10:04] beforehand and where did they come go to directly after? Now, what we'll see on

[1:10:08] the first part of that for the before and after

[1:10:12] for the before feature, >> [clears throat]

[1:10:13] » typically with an event like that, we're going to see a lot of parking on there.

[1:10:16] So, we can filter those things out when we look at a report. You know, you talk

[1:10:21] with your customer success manager and you say, "Hey, we know people park here.

[1:10:25] Can we look at some of those other areas?

[1:10:27] But typically what we'll see afterwards are places that they're going to stop

[1:10:31] and eat food, go get gas, maybe they're stopping, they're going

[1:10:35] back to a campsite or whatever and they're stopping at Walmart to get, you

[1:10:39] know, a case of beer or whatever the case may be. Um

[1:10:42] Additionally, the the top lodging and entertainment destinations, that's being

[1:10:46] pulled from over the course of that weekend,

[1:10:50] where did people go back to or where did people visit that were hotels and

[1:10:55] casinos. Those are the top five.

[1:10:57] » Do you think because and Andrew knows this question is

[1:11:00] » because I look at this and say because of Tracy,

[1:11:04] Swan Lake is sold out for the week. They're not even showing up.

[1:11:10] So, what what makes you think

[1:11:14] what what makes that possible, I guess, if

[1:11:18] » Well, I I I think there's a couple of things in there. One of them that might

[1:11:22] be just the mapping that we haven't >> Okay.

[1:11:24] » Um that that it could be thrown off before prior post. For the weekend, it

[1:11:29] it just also could be that we're not measuring those particular visits.

[1:11:33] There also could be no no correlation between people going to Swan Lake over

[1:11:38] the course of Labor Day weekend, maybe they're not visiting the Blueberry

[1:11:42] Festival. >> Most of them are No, most of them are

[1:11:44] they're all fair people. >> Yeah, that's just a that's just a, you

[1:11:48] know, overall kind of >> Understood.

[1:11:50] » theory. You know, those are the theories that I have. But, those are again all

[1:11:53] things that we would look at and we would sit down and we would say, you

[1:11:56] know, that that's a conversation that you guys you all could have.

[1:11:59] » I can I can speak to the before and afters because

[1:12:03] I used it and I hate to keep using this word.

[1:12:05] » It's applicable to the situation. >> I surrounded our restaurant as it's own

[1:12:10] piece. And then the it was inside the resort

[1:12:15] bubble. So, when people would go into the restaurant, they would count as

[1:12:19] going into the restaurant. So, I could tell my leakage from guests at the hotel

[1:12:24] going from the golf course, where did they go?

[1:12:26] They went either back to our restaurant or they went to another restaurant and I

[1:12:31] could start to see >> Which is code for your restaurant's not

[1:12:33] good enough. I'm going leaving. >> Right. I'm serious.

[1:12:36] » Yes. >> So, or I used it

[1:12:39] » Or I want to try something different. >> Or I used it as

[1:12:42] I went in one time and did a report of all of my guests,

[1:12:47] where did they eat over the last 6 months?

[1:12:51] And I used that to build out our menu. Because I looked at the menu the types

[1:12:56] of restaurants they were visiting. Like I knocked out the McDonald's and the

[1:12:59] Burger Kings and all of that. But I looked at what restaurants they were

[1:13:02] visiting and what type of food genre they were looking at and that's what

[1:13:06] helped us build our menu. >> If they're going to a Mexican restaurant

[1:13:09] if the majority are going to Mexican restaurant, you're going to have some

[1:13:12] Mexican dishes. >> I knew I had to work with Yolandas or

[1:13:14] with Mi Comino or one of those in a So, the data is it's crazy how you

[1:13:21] » manipulate it. Yeah, all the story, right?

[1:13:25] Um and that's that's a part of it too is is all of this data is a touch in the

[1:13:29] eye of the beholder. Um and it's how you want to tell that

[1:13:33] story to those local businesses uh to to, you know, county government.

[1:13:39] Um one of the case studies that's in here is actually

[1:13:43] uh about a festival from Prescott, Arizona uh where they utilized Place

[1:13:48] Search to then tell the story of one, the estimated visitor spend that that

[1:13:54] actual festival brought in to the community and turned that into two a

[1:13:58] $200,000 grant for revitalization and tourism uh efforts in in their

[1:14:04] community. >> I think another piece that Jim was kind

[1:14:06] of wondering >> Correct me if I'm wrong. Are you are

[1:14:09] they is Kalamazoo monetizing this in any way?

[1:14:12] » Yeah, they make any money off of it or they have it

[1:14:14] » No, if they have a business that comes to them and says, "Hey, we'd really like

[1:14:16] to understand what's going on." Is that something you're seeing

[1:14:21] in the world that >> Unfortunately, that is not because

[1:14:24] that's a part of our like agreement our contracts with each of those

[1:14:28] organizations is that they can't take Place Search data to monetize it. Um

[1:14:33] it's more of like a partnership benefit that they would have with those local

[1:14:37] businesses saying, "Hey, this is something that we have paid for. Um you

[1:14:41] know, this is something that we want to >> You go to the city and say tell the city

[1:14:45] say, "Look, this is something we're looking at. Do you want to buy in with

[1:14:48] us?" >> And I think that whenever I was having

[1:14:51] those meetings and talking about Placer to these different groups like One

[1:14:55] Marshall County, and I went to the mayor's office, and I talked with a few

[1:14:58] other groups as well, they were all very interested in the data. I think maybe

[1:15:03] the city would be willing to to donate. >> I just don't want all those other

[1:15:07] entities to get their own situation You know what I mean? Cuz they could get a

[1:15:11] competitive, you know, a competitive industry out of you.

[1:15:14] » Yeah, that'd be great. >> Marshall County has this, and city has

[1:15:17] this, and neither of these are right. And then this doesn't make any sense to

[1:15:20] do that. It makes no sense. >> too is it, even though we're not selling

[1:15:24] it to people, if somebody were to come to us and ask for $5,000 for their event

[1:15:28] or whatever whatever it is, say, "Well, we'll give

[1:15:31] you 3,000 because we're already investing in this platform, which will

[1:15:34] become of use to you. We can run the numbers after your event's over and give

[1:15:38] you this data." >> you know if you're worthy next year. Can

[1:15:40] they? Can they?

[1:15:43] » Yes, what Andrea is say What Andrea is What you said is an example. Yeah, so we

[1:15:48] what the way that we classify it in like at our order form is Placer AI data

[1:15:54] versus research data. In that sense, that would be research data. Research

[1:15:59] data is classified as being used in an instance where you're using it for your

[1:16:04] internal use to then maybe distribute those funds or go to the commission and

[1:16:09] give a presentation or go to the, you know, county government and give it

[1:16:13] a presentation, those types of things. Placer data would be, hey,

[1:16:17] this is your, you know, visitation to uh the Reese over the last 12 months, and

[1:16:24] you give that to the Reese every single year just because.

[1:16:26] » That's part of your partnership with them.

[1:16:29] » Yeah, so that Yeah, exactly. Yeah, so we could give Tracy data reports. Yes, we

[1:16:34] can so she can see over years. Yes. Yep.

[1:16:40] Got you. Yep. Um

[1:16:42] I do want to kind of jump through some of these other ways that it could be

[1:16:46] used and and this is I can get on the same there we go. This is kind of that

[1:16:51] event analysis and event impact that is you'll see the case study for Prescott,

[1:16:56] Arizona down there. It had it shows their population as a

[1:16:59] city but ultimately their office of tourism

[1:17:03] within the city has a Christmas event that they run every year.

[1:17:07] They were able to classify that 300,000 total visitors

[1:17:12] had come to that particular event. 90,000 of those visitors

[1:17:18] would be classified as tourists. So people coming from

[1:17:21] 50 or more miles away. That in turn then allowed them to go

[1:17:26] after a tourism grant that they did not even think that they would be eligible

[1:17:30] for.

[1:17:35] Last part here is that tourism marketing. This is one of the biggest

[1:17:38] things that Andrea and I have spoken about

[1:17:40] even outside of the event analysis. So utilizing the demographics portion of

[1:17:47] Placer and then the mapping portion of that

[1:17:50] understanding where visitors come from. >> [clears throat]

[1:17:52] » We can then reverse analyze that and understand

[1:17:56] okay, where are people of the of the classes of the segments that you guys

[1:18:02] bring in as a community, where do they currently live? Where are they most

[1:18:06] populated at? Allowing you to see okay, we get people from here, maybe we should

[1:18:10] focus marketing on there. So the case study that's there is specific to a

[1:18:14] casino but it's more of a marketing

[1:18:18] use case there. They looked at that trade area that heat

[1:18:21] map. They looked at the psychographic pieces of that segmentation data sets of

[1:18:26] household types and then we're able to retarget

[1:18:29] audiences based off of who is most likely to attend and increase ticket

[1:18:33] sales for them by by 42%.

[1:18:38] Um Some of the things that do come with the

[1:18:41] formatting on this one got a little messed up

[1:18:44] um is monthly reporting. So, imagine some

[1:18:47] of the ease ease of use um we have what we call one-click reports

[1:18:53] uh working with that customer success manager Andrew would be able to set up

[1:18:57] monthly reporting to her email. So, she can see if there's any changes

[1:19:02] um that would be be alerting and then kind of go from there and understand

[1:19:06] inside the platform but also would have access to the platform at any any point

[1:19:10] as well.

[1:19:13] Um breaking down the script subscription a little bit further again that uh

[1:19:17] world-class support system so onboarding specialist that you'll work with and and

[1:19:21] that customer success uh customer success you can set up you know

[1:19:26] meetings by uh you know really any kind of

[1:19:30] uh um need by need. Um most often I see

[1:19:35] monthly meetings uh with with the customers that I work with

[1:19:39] um and the customer success managers that I work with but there's also things

[1:19:43] like webinars. Uh we have a a in-portal and an online uh kind of thing you're

[1:19:48] able to work on uh onboarding by yourself as well too

[1:19:52] um and then uh and then additional support throughout that our support team

[1:19:56] solutions engineering as well.

[1:20:00] So, little bit further of that what's

[1:20:04] included unlimited users uh within Visit Marshall County uh we do extend that to

[1:20:10] the commission as well. Uh so, the commission and board members of the

[1:20:15] commission would have the ability to have access to that uh um have their own

[1:20:20] email address. >> So, how does

[1:20:21] » How does that work? So, I know at one point it was based off of the domain.

[1:20:25] » Domain. Yeah, it's still set up like that so if you guys have your own like

[1:20:29] emails through uh the commission that's typically how

[1:20:33] we would set it up Um or if you were to set them up through

[1:20:37] Visit Marshall County, we could we could do it like that.

[1:20:41] Um but it is unlimited users, unlimited

[1:20:45] points of interest and queries throughout the entire platform. So it's

[1:20:49] US wide data. There's no additional cost to go in and

[1:20:54] look at any venues. You could pull 50 reports a day if you really wanted to.

[1:20:59] Adding venues to the platform is at no additional cost.

[1:21:03] Traffic pins as well which are very similar.

[1:21:06] Um and then again that customer reports team are placer extra as well.

[1:21:12] Demographic and psychographic data sets that you see below. So census, pop stats

[1:21:17] which is very similar similar to census data. It's just updated more frequently.

[1:21:21] Spending patterns which gives you an idea of really where some of these

[1:21:25] individuals like to over a period of time spend their money.

[1:21:29] Market outlook is very similar to that. Workplace is more workforce development

[1:21:33] aspect of that. Experian Mosaic would be one of those psychographic segmentation

[1:21:37] data sets. Um and then this price does also include our visitor spend data

[1:21:42] which is where some of those numbers about leakage, overnight leakage cost

[1:21:46] over the course of a year as well as economic impact where some of

[1:21:50] those numbers get pulled from. So no implementation implem- implementation

[1:21:55] costs and there is an an annual opt-out. This is a 12-month

[1:22:00] price that you would see here at $36,000.

[1:22:03] » Matt, that price has went up considerable

[1:22:06] since the last time. Why?

[1:22:09] » That is a great question. So previously before I know I kind of was brought into

[1:22:14] that conversation last year, that pricing was given

[1:22:18] prior to me coming into the conversation by two individuals that no longer work

[1:22:23] with Placer. It was It was very very low pricing from

[1:22:29] their end. Um Um it was one where we were trying to continue to grow in this

[1:22:33] region. At this point, we we do have additional

[1:22:36] customers in the region. We try and remain equitable amongst that customer

[1:22:40] base. This price would remain more equitable amongst that customer base at

[1:22:44] this point. >> Is there any type of

[1:22:47] a la carte type of option?

[1:22:50] » Uh not at this time, no. >> What if we did like a 3-year

[1:22:55] commitment? >> Yep, there is benefit to that. That does

[1:22:58] change the price as well. Additionally, if you didn't want to add the visitor

[1:23:03] spend data, that would cut off about $6,000.

[1:23:07] So, that is that is an extra data set that is being currently added.

[1:23:11] Um but if we were to do something like a three a 3-year commitment, which was our

[1:23:15] which is our max right now, um that does that does allow me to go back and

[1:23:20] incentivize some of that pricing as well, too.

[1:23:23] » Do you know what that might be if we were to do a 3-year?

[1:23:26] » I could I could give you guys 10% right now.

[1:23:29] Yeah.

[1:23:31] » That $6,000 you said was that you would take off for

[1:23:36] I'm I'm >> Visitor spend data.

[1:23:38] » What's the benefit of that visitor spending?

[1:23:40] » Um one, it does give you access within our travel and tourism dashboard

[1:23:45] to then see what that number for overnight leakage that maybe you're

[1:23:49] missing out on for a that particular month or 12-month period. It allows you

[1:23:54] to actually see the dollar figure within that, but it also then gives you

[1:23:58] categorically where is that money being spent by these individuals? Is it

[1:24:03] hotels? Is it retail and restaurants? Those types of things.

[1:24:06] » Is that the pre- and

[1:24:10] » that's included in the base platform. That's all based off visitation, which

[1:24:14] we do see correlation with with spending, but

[1:24:18] the spend data comes from a third party that actually uses credit credit card

[1:24:22] information credit card data not information.

[1:24:25] » And I think the visitor spend helps us to monitor like what our competitors are

[1:24:29] doing and how that's attracting people away from Marshall County.

[1:24:34] » So we're looking at video three-year commitment we're looking at 32,400 a

[1:24:37] year then. >> A year or does it go down every year?

[1:24:40] » If we were to do if we were to do a three-year commitment based off of this

[1:24:45] price right here that first year would be 32,400.

[1:24:49] We do have a 5% increase baked in every year but it does lock in that pricing

[1:24:56] whereas year-to-year typically right now it is anywhere from 3 to 8% but it is a

[1:25:02] little bit based off of it is based off of our data costs.

[1:25:08] » What do we have to do to get that number down to 27,000? That's where I want to

[1:25:11] be. >> Excuse me?

[1:25:13] » What do we have to do to get that number down to 27,000? That's where I want to

[1:25:16] be. >> If we were to include I cannot get down

[1:25:19] to that including the visitor spend. If we were to go down to 27,000 today

[1:25:26] without the visitor spend that's something I could do with the three-year

[1:25:28] commitment. >> The visitor spend is 6,000, right?

[1:25:33] » And it can be added at any >> have a slide with the visitor spend on

[1:25:37] here? >> Yes.

[1:25:38] » Or do you have something you can show us that we would could see what the visitor

[1:25:42] spends like? >> So that would be

[1:25:46] how we're getting to this num these numbers here.

[1:25:49] » I thought that was the most compelling slide.

[1:25:51] » Yeah like it gives you your information on your competitors and what you're not

[1:25:56] doing. >> I

[1:25:59] think our sole objective I mean we got a lot going on but the main

[1:26:04] the main thing we need to prove and convince

[1:26:07] county leaders is that we need a a big hotel.

[1:26:12] And 30 and 31 is the would be the target in my mind. I mean a big hotel legit a

[1:26:18] Hilton, a Marriott, a the Hyatt. Something that's going to

[1:26:22] just >> Yeah, but we need a casino. We need a

[1:26:24] casino there. >> But that's I don't know. There's a whole

[1:26:26] lot of No, that's not going to happen. But

[1:26:30] I don't think that argument I think >> Yeah.

[1:26:33] » If we're using [clears throat] this >> Then if we get it

[1:26:35] » argument this particular portion is >> Just over the course of a year.

[1:26:39] » And that $138,000 number that you see is being generated one off of a monthly

[1:26:45] report tied into what you would look at for the visitation to Blueberry Festival

[1:26:50] for >> Yeah, that's just Blueberry Fest.

[1:26:52] » Yes, that is just Blueberry Festival. >> So, we're losing a lot more.

[1:26:56] » So, over the course of a 12 >> Yeah, Notre Dame home games, all the

[1:26:59] academy visitors, are you kidding me? >> It's It's about everything else.

[1:27:02] » $3.3 million over the course of a 12-month period.

[1:27:05] » You did that already. >> Yeah, so that would be Yeah, that would

[1:27:08] be in this slide here. >> Yeah.

[1:27:11] » I missed that one somehow. Okay. >> No, he's been bouncing back and forth.

[1:27:14] You're okay. >> Yeah, I mean Yeah, we've been We've kind

[1:27:16] of been kind of all >> We keep asking different questions.

[1:27:19] » Yeah. >> But you use the data to support the

[1:27:23] hotel and lodging supplies. And then

[1:27:26] from there, I mean, once you have the data in your hands, we really just need

[1:27:30] to be aggressive about

[1:27:33] » I mean, I think my biggest thing is we have to make sure we're using it.

[1:27:37] » Yeah. >> I I mean, I physically spent most That

[1:27:41] was my job. I spent most of my days >> I know I would

[1:27:45] » geek out use it. >> I would geek out.

[1:27:48] » But >> as busy as Andrea is,

[1:27:52] I mean, >> Yeah, I'm not sure we're ready for this.

[1:27:55] I I need this in our future. >> I absolutely I don't know if I see it in

[1:27:58] our 12-month future. Maybe our 24-month future.

[1:28:02] » But you're saying I wouldn't be able to use it?

[1:28:04] » I I think you've got a lot of irons in the fire that I This is a good thing.

[1:28:08] It's a compliment. But I I'm not sure

[1:28:12] you could take this on as well right away. I think you definitely need this

[1:28:16] in your future. It's the question of when.

[1:28:18] » Well, Maya, my schedule just opened up a lot for the next few months.

[1:28:24] So, I've got I could help her if someone says if you

[1:28:28] we needed to research some area that I could have the time to do that.

[1:28:33] » How long is the support for? >> Length of the term.

[1:28:38] » I mean, logging in weekly, I would be on weekly logging in to check the data.

[1:28:43] » And typically an onboarding takes anywhere from 45 to 60 days. That's

[1:28:49] generally how quickly that person, those users

[1:28:53] adopt new platforms and data. Uh that's on average what we see. Um once you

[1:29:00] » pick that? Can we pick a start date? >> You can.

[1:29:03] » I mean, like if we were I'm just I'm just I'm not speaking for the group.

[1:29:07] If we were like, "Hey, we want to start March 1st or April 1st." I'm just

[1:29:11] throwing that out there. That's doable? That's not too far

[1:29:14] » You could, yes. Um theoretically, yeah. >> with that date in mind as a company.

[1:29:20] » Uh well, so your onboarding wouldn't start until that start date.

[1:29:23] » Perfect. >> Yeah.

[1:29:24] » Um Onboarding is the most important part

[1:29:28] and that's the most extensive part as far as cost goes. So, what if we were to

[1:29:32] pay $36,000 the first year and then 27 the last 2

[1:29:36] years?

[1:29:39] » We'll look at him weaseling around over there like twice.

[1:29:42] » Negotiating with us. >> Hey, I would not be able to get approval

[1:29:45] on that. Um mostly because our data costs go up every year. So, I have to

[1:29:50] build in that 5% year-to-year at the very least, so I couldn't do a discount

[1:29:54] in those two following years. Um additionally, the

[1:30:00] the customer support aspect of that is something that's just

[1:30:04] it's it's built in. Um it's something that we give everybody. It's not

[1:30:09] necessarily something we charge for. Uh, we charge solely for the use of the

[1:30:13] data. >> So

[1:30:15] » It was 5 years. What if the commitment was 5 years?

[1:30:17] » He just told you max was three right now. I appreciate your your

[1:30:21] I appreciate you, Jim. I really do. >> Part of me wonders so right away

[1:30:27] if that visit I know you're going to fight this

[1:30:30] but I'm not sure that the vendor's been this is important as anything else right

[1:30:34] now. >> But we can add it later.

[1:30:35] » You can add it. Yes, you can add it in. You can add it in. I think you need to

[1:30:39] » Is it pro-rated? >> Is it Y- yes, you would add it later and

[1:30:42] it would be pro-rated to that. >> $500 a month.

[1:30:45] » Yes. >> That's good to know.

[1:30:47] » I think your I think your first goal really should be

[1:30:51] » to learn it. >> learn it

[1:30:53] understand it then we add the extra piece.

[1:30:56] » Which is yes, that is typically what we see. Like Steuben County is a great

[1:31:00] example. We have >> How did they What did they do? Cuz I'm

[1:31:02] from a I worked over there, too. So >> Um, as far as usage of it?

[1:31:06] » Yeah. >> So right now our our

[1:31:09] the executive director is the only user um, and she's utilizing it for

[1:31:13] specifically events um, and understanding when people come to

[1:31:18] » didn't do the the leakage >> [clears throat]

[1:31:20] » She didn't She didn't start with it. >> It would make a little sense then things

[1:31:24] for the casino ramp up in Fremont. >> So we start this at 30 cuz you said it

[1:31:29] was six, correct? >> Right now, yes. So so without the add-on

[1:31:33] it would be 30. Um, 10% >> And we do the three years with 10% off

[1:31:36] that, we're at the 27. >> Yes, and with 5% built in year-to-year.

[1:31:41] So year one would be 27,000 um, and go up 5% from there. My math

[1:31:46] would not matter if I did it well. >> One question I have is is

[1:31:50] and I know you probably don't know this off the top of your head. What's the

[1:31:53] retention rate? What's the retention rate of actually of

[1:31:56] of of counties like us that are buying this

[1:32:01] and then continuing on.

[1:32:03] » Yeah. So, from a perspective of DMOs and CVBs, typically we have a retention rate

[1:32:10] of anywhere from 88% to 92%. It floats between that year to year.

[1:32:16] Um a great example of when I was asked that question and somebody is now

[1:32:21] like we will never get rid of this. Uh Kankakee County in Illinois uh is one

[1:32:26] of my customers. They utilized it from a perspective of very similar area as you

[1:32:31] all. Uh not heavily populated, not heavily urban area. So, there's a lot of

[1:32:36] areas where there's campsites. There's a lot of areas where people go and spend

[1:32:39] in uh you know, state parks and things like

[1:32:41] that. So, they're looking at those areas to understand overnight leakage to those

[1:32:47] specific places, but then being able to prove it to actually how are these

[1:32:53] people then moving throughout the county? What businesses are they going

[1:32:56] to? How are they spending their money? Are they going and stopping at the

[1:33:01] Walmart two counties over before they come into Kankakee, or are they spending

[1:33:05] money at our Walmart and then going to their campsites?

[1:33:07] » But we don't need that extra piece to see that

[1:33:10] » No, journey, Pete. >> So, that

[1:33:12] » That visitor journey aspect of that, that visitor journey will correlate to

[1:33:16] spend, especially within uh like things like uh a grocery store where our our

[1:33:21] data is between 98 99%. >> I think her biggest thing right now is I

[1:33:26] think she really needs to understand the journey of where people are coming from

[1:33:30] and where they're going. >> So, she knows where to market to.

[1:33:32] » Of course, she needs to market to first. The the leakage piece is

[1:33:37] » to me, that's a year or two down the road when cuz we're not going to build a

[1:33:41] hotel in the next 3 years.

[1:33:43] » We're doing it next month. We're going to figure it out right now.

[1:33:45] » So, what I what I'll say to, you know, kind of

[1:33:49] like to to almost agree with you there, Matt, is that what we will typically see

[1:33:54] is that plan of action, right? Year one, let's get our feet under us with the

[1:33:59] onboarding. Let's utilize this for marketing strategies for our large

[1:34:02] clients. Show the county how we're going to start to use this data. And then year

[1:34:07] two now comes into, okay, now that the county likes the data that we're showing

[1:34:10] them, let's show them why we need XYZ or why we need funding for XYZ, those types

[1:34:17] of things.

[1:34:22] » Like the table, but I'd like to discuss it Yeah, further.

[1:34:25] » I was getting ready to put put a motion on the floor to do it.

[1:34:29] But I've been a fan of this for You know I've been a fan of this for the years.

[1:34:32] I think it's got a lot of great benefits to us and

[1:34:37] we've got the money to do it now. If we're going to do it, now's the time to

[1:34:39] do it. >> What do you think, Andrew?

[1:34:43] » Well, I'm for it, but I I just like taking the guesswork out of it, really,

[1:34:48] and numbers give you that educated decision-making that you can be

[1:34:53] like >> How do you utilize it right out of the

[1:34:55] gate? >> So, I think looking at all of our events

[1:34:58] and seeing when where we're seeing the largest crowds coming in,

[1:35:02] where people are going, where I can market to for what's coming up here this

[1:35:07] winter and into next year.

[1:35:10] Um kind of just learning more about our visitors and

[1:35:14] what they're gravitating towards when they're here, so we can do more of it.

[1:35:22] And if I'm talking about things on my social media or if I'm

[1:35:26] putting an ad in a magazine, I can take in that data and be like, okay, let me

[1:35:31] show people that we do have that here. Maybe I focused on something Maybe I

[1:35:34] focused more on camping than I did on a luxury stay at Swan Lake, but I'm seeing

[1:35:41] that a lot of the visitors at this time of year are going to Swan Lake. Maybe I

[1:35:45] need to market some experiences like that some

[1:35:48] more. >> So, I can I can see her

[1:35:53] She's going to see where her heat maps are. That's the big thing right now is

[1:35:56] her understanding where these people are coming in from. Those heat maps will

[1:36:00] tell her where she doesn't initially need to go focus on the advertising

[1:36:03] because they're coming in. >> Here Here's my

[1:36:06] Maybe I don't know enough To me those heat maps are going to show what we

[1:36:10] They're going to show the heart of the donut that we're trying to avoid.

[1:36:14] » They are, but what I'm saying is >> They are.

[1:36:16] » They are, but it will also show her where she may be getting a little

[1:36:20] a little traction cuz we used it that way. Where we were getting We were

[1:36:24] starting to see little blips happening out of Ohio.

[1:36:27] » Yeah, there were blips from from Ohio for

[1:36:29] » That's what I mean, but we saw not the Like our major areas were

[1:36:34] » a blip in Columbus, Ohio, you're not going to start putting

[1:36:38] » No. >> That's not what I That's not what I'm

[1:36:39] saying. What I'm saying is you start to see as the data comes in and you look at

[1:36:44] it at a longer You You're looking at it from a very small like hey, this moment

[1:36:49] in time. >> Right. I looked at it over months

[1:36:52] » you looked at it over a year. >> We tracked it and saw hey, we we saw a

[1:36:57] 10% jump out of the Cincinnati area. Let's go focus some time down there.

[1:37:01] That paid off. >> And additionally

[1:37:03] » We see tracking out of Columbus. We started to see it move.

[1:37:06] » were marketing to Cincinnati and getting more people?

[1:37:09] » Mhm. >> But the other thing too, like On

[1:37:11] Magazine has approached me a few times and that's an entertainment magazine and

[1:37:15] they have uh the Indianapolis one, they've got the one in Cincinnati and

[1:37:20] they've got another one in I believe South Bend, but I've been holding off on

[1:37:26] placing any advertisements in there because I've been focused on Travel IN

[1:37:29] Magazine and In Indiana Magazine, which also have digital versions as well.

[1:37:35] And without the understanding of like well,

[1:37:39] do we have people coming from Cincinnati or do we have people coming from

[1:37:43] Indianapolis, which I know we do. Um and Chicago

[1:37:48] Then it kind of justifies >> a game of understanding where people are

[1:37:52] coming from and not necessarily worrying about that leakage piece because I think

[1:37:56] we're always going to leak to South Bend.

[1:37:59] » For sure. It justifies the spend on where I'm

[1:38:02] targeting. >> But I think this helps her It does help

[1:38:06] her understand what the dynamics look like from

[1:38:10] different areas. >> If If I may as well, too, one of the

[1:38:13] portions of that the demographics, the psychographics that I've been speaking

[1:38:17] about, the uh if I go back to this portion here. So, you see things

[1:38:24] like Autumn Years, Family Union, Golden Year Guardians. That whole section next

[1:38:29] to it that explains who these individuals are or who these types of

[1:38:33] households are. Um through Placer, you can then

[1:38:37] understand are they making up visits to Marshall County? And then from there,

[1:38:42] understand, okay, well, what types of media actually gets this this segment's

[1:38:47] attention. So, now Andrea also has the idea of, okay, who to target, where to

[1:38:53] target, but what media to target them with. Is it social media? Is it print

[1:38:58] ads? Is it Maybe we set up text messaging to those types of things, you

[1:39:03] know, uh understanding that media aspect of it as well is is is very helpful.

[1:39:07] » And what types of stays they're looking for. So, as I go into the fall, I'll be

[1:39:12] focusing more on places to stay as well as continuing my things to do series

[1:39:16] that's been going on. But places to stay, if I'm looking at the data and I'm

[1:39:21] seeing we have more families coming in during that time of year, then I'd

[1:39:25] probably focus on our larger uh short-term rentals, maybe family suites

[1:39:30] at some of our resorts or hotels, and the cabins at Swan Lake, the cabins at

[1:39:36] Jellystone Park. Those are also available as well, and they're enticing

[1:39:40] for a family to come and visit. And I can promote that more.

[1:39:45] But knowing the right times of year would be would be great. And knowing who

[1:39:49] I'm marketing and when.

[1:40:02] » Answer your question. We say we're going to do three years. We use it for a year

[1:40:06] and a half or so and find out that it's not the bump that we thought it was.

[1:40:10] Are we able to get out of the contract of three years? Are we stuck until the

[1:40:13] three years? >> There is that opt-out clause, yes.

[1:40:15] » Yep. >> Does that have an additional cost to

[1:40:17] that opt-out or is it just >> No. So, it's it's what we'd call is like

[1:40:21] non-appropriation. Um if you move that funding somewhere

[1:40:25] else, uh it allows you to get out of the contract.

[1:40:30] » I motion that we do the 27 for the first year with the

[1:40:34] with the increase for the three years and with the opt-out

[1:40:38] option if in case we decide where it's not working for what we need.

[1:40:48] No one else like something? >> I also I want to understand like the

[1:40:51] hang-up though. I I really I don't understand

[1:40:55] » It's cost versus usage, I think at this >> Okay.

[1:40:59] It's not a question of like >> What are you going to do with this Think

[1:41:02] about it. You do if you do Let's say you do a thousand ads. You use

[1:41:07] this information to do a thousand advertisements for our county for Visit

[1:41:12] Marshall County. You You're going to have to amortize

[1:41:15] some of this cost amongst those ads. Not exclusively. I mean, there's plenty of

[1:41:20] other benefits. I see tons of value in this.

[1:41:23] » Yeah. >> I just don't know if we're ready to

[1:41:25] maximize its value. It's awesome stuff. Phenomenal. I just don't know if we're

[1:41:32] quite there yet. We will be. We're on the right path. That's why for me

[1:41:36] » Yeah, like I would to kick kick the ball down just a little bit just buy us a

[1:41:40] little bit more time. I mean, I also know that our county goes

[1:41:44] like this in the winter, which we want to avoid that.

[1:41:47] But, getting the information on this doesn't necessarily help you build to

[1:41:52] avoid it. I mean, I guess maybe next year.

[1:41:57] » Start building on next summer and next spring and figuring out what we

[1:42:00] » disagree with that. >> What if What would if What if I were to

[1:42:02] suggest this? I can I can hold that pricing.

[1:42:07] » No, you're Yes, keep going. >> [laughter]

[1:42:09] » If if we were to do an agreement this month with a start date of January 1st.

[1:42:15] So, then that allows you to then get in, start utilizing it for next year,

[1:42:21] and starts to allow you to get the benefit out of it out of a full year,

[1:42:25] and then start to see the difference between a full year January last year

[1:42:30] during your downtime versus the hot part of the summer.

[1:42:33] » I I like that significantly more. >> Yeah, that's that's personally.

[1:42:37] » Yes, and I'm not a bean counter. >> Guys, I'm the He's the first one to

[1:42:41] throw a fit. >> I We're not saving for retirement here.

[1:42:44] We're you know, let's let's invest the money.

[1:42:46] » Do you have access to start learning it before January 1st, or are you saying

[1:42:49] January 1st >> January 1st would be the start date of

[1:42:51] the agreement. Yeah, so it would be onboarding it be 45 to 60 days from

[1:42:55] there. Yeah, so you'd be looking at about March is when Andrea would be

[1:42:59] fully ramped into the platform and utilizing it.

[1:43:03] Now, typically our customer success, they're going to be on a schedule that's

[1:43:07] like, "Let's get you there before that 45 days." That's our average.

[1:43:14] » I like it. I I like looking at a calendar year, too. I think there's

[1:43:16] something to be said. >> a little bit better with typically uh

[1:43:19] fiscal things like that as well.

[1:43:25] » Might log in and make my first start date in my motion then.

[1:43:28] » [laughter]

[1:43:31] » Is there any other concern like I'm looking

[1:43:34] » It's just math for me. I'm guessing >> It's absolutely math.

[1:43:37] » It's that's it's it's dollars. It's it's knowing that

[1:43:43] it's going to be utilized for what it need. I love the data. The data is

[1:43:46] amazing. I love the whole entire premise of it.

[1:43:49] » Yeah. >> But

[1:43:51] it's a lot of money. >> And you guys think you wouldn't log into

[1:43:54] it? >> We don't have But the problem is we

[1:43:56] don't have a domain. >> What?

[1:43:59] » We don't all have emails. >> We can probably That's probably

[1:44:02] something easy to solve, don't know? >> Yeah, I mean we could

[1:44:04] » We could get you emails into

[1:44:07] » That's what I mean. We all just get visitors.

[1:44:09] » Yeah, I don't think that's a >> We can pay for that to cover

[1:44:11] » Yeah. >> those emails. So, that's not There

[1:44:13] that's not a

[1:44:16] » I just I'm curious like if we didn't invest in something like this, how else

[1:44:21] would we get the data? Would we be investing in more surveys? Would we

[1:44:25] out there on the street asking people to do this? But do you need this to operate

[1:44:29] for the next 3 months? You're operating I was just

[1:44:33] No, she's going to start ramping down a little bit with the cuz there's not

[1:44:35] going to be as much stuff going on. I think it's a great opportunity for her

[1:44:39] to get trained in the I like the January to January.

[1:44:43] I feel like if it's her downtime like end of the year, beginning of the year,

[1:44:47] it gives her opportunity to pull data for the from last year to figure out

[1:44:51] where she needs to spend all her time, where she needs to focus stuff, and

[1:44:55] pre-plan for the year versus running straight into spring and now

[1:44:59] she's been trained and now she's got to figure out how to do this. But January

[1:45:02] will be the ultimate downtime. I understand this. I'm trying to make sure

[1:45:06] I was understanding like the looks on some of you guys' faces if it is just

[1:45:10] the math of it and making sure it's going to be used properly. I want to

[1:45:14] make sure there was nothing else that was like causing the whole thing.

[1:45:18] » No, it's just another it's another thing for you to manage and you

[1:45:23] We We've made it very clear that you are the face of this and we need you to put

[1:45:27] the county's visitor needs on your back and this is

[1:45:32] more weight on your back. Ultimately, I think what you learn it is going to

[1:45:35] alleviate some of that weight. No doubt about it.

[1:45:37] » Yeah. >> I just don't know if that's Personally,

[1:45:39] I think Jim's right. I I don't know if that's the case right

[1:45:42] this very second. >> Right.

[1:45:44] » You've got a lot of things going on. You're still catching your vibe. You're

[1:45:47] still You know, you've you've created this this digital marketing for our

[1:45:52] county that we've never seen before. >> Yeah.

[1:45:54] » I don't want you to pull back from that because you get stuck in the math of the

[1:45:59] just numbers. I don't want you to I don't want you to look at the matrix.

[1:46:02] » Well, what I was and what I was hoping how to use it, too, is to be able to

[1:46:06] share to share with both boards what I'm

[1:46:10] finding on here and ask for that help and the guidance of like, okay, now how

[1:46:14] do I you know

[1:46:15] » Yes, I agree. I mean, I'd be fine if you feel like you want to hit the ground

[1:46:19] running in February. I mean, then maybe we do

[1:46:21] December 1st, which is weird with Christmas though. I feel like that's

[1:46:24] just >> I think December 1st is fine. I just

[1:46:26] wanted to make sure that there wasn't anything else that like wasn't being

[1:46:29] communicated here so that I understood cuz I just think it's such a valuable

[1:46:34] resource not just for us but for, you know,

[1:46:37] other groups. >> you are going to maximize what it can

[1:46:40] do, you personally Yes, it's a great view. I mean, you have

[1:46:44] my vote if that's what you're asking. I just I'd I just want to wait.

[1:46:48] You're doing well. I don't want to slow down what you're doing.

[1:46:51] » Yeah. Yeah, I don't either. >> [laughter]

[1:46:54] » Having an assistant. >> No, but I

[1:46:56] » Right, no. >> I

[1:46:57] » I would love to get to that level and we can do that.

[1:47:00] » Yeah, so I mean, if she had that extra hand.

[1:47:03] » Yeah. >> I think I just need the most help with

[1:47:04] like editing all the stuff that I'm cranking out digitally, but like if

[1:47:09] » Now, if we're talking about paying an assistant, that's back to math. That's

[1:47:12] back to amortizing this new system and all these factors into producing one

[1:47:17] effective ad. And I I mean, I'm all for that. That's how you have to get big,

[1:47:20] but like we're still in growth mode.

[1:47:24] Amend the date and >> Okay.

[1:47:27] » [laughter] >> I mean, is that

[1:47:29] » Thank you for >> Yeah.

[1:47:31] » That's like I'm ready to go home. >> I know. I know.

[1:47:33] » Tell me, are you buying the or not? Let's go.

[1:47:35] » Um [laughter] Um I motion that we purchase the plaster

[1:47:40] with a 3-year status with 27 as the start date. I mean, 27 is the start

[1:47:45] amount. Um with January 1st as the start date.

[1:47:49] Did I get that right? >> That's a lot of words.

[1:47:52] » I believe you. >> I think we're good.

[1:47:53] » Okay. Okay. >> January 1st, like I got to log in on

[1:47:56] January 1st. Like, what if I'm a little bit sleepy?

[1:47:59] » If you're hungover, that's fine. >> I'll be hungover. I

[1:48:01] » January 2nd would be >> For the record.

[1:48:05] » If I'm not mistaken. >> The mics are hot, guys. Okay?

[1:48:09] » I know that. >> I think January 15th

[1:48:11] doesn't matter. >> Let's do the first to make it a nice

[1:48:14] clean >> January 1st is a Friday. We're you're

[1:48:16] fine. I think the 4th, which is a Monday, is

[1:48:18] » I'm just going to pick January 20 >> 27.

[1:48:20] » Perfect. >> [laughter]

[1:48:23] » And then we can pay Do we Should we Should we paying for it now on this this

[1:48:27] uh quarter? >> So, the way that it the invoicing would

[1:48:30] work is the invoice would go out on January 1st.

[1:48:33] » Okay. So, we can pay it before then. Okay.

[1:48:35] » Yep. So, between now and then figuring out how that will

[1:48:38] » So, no check for you. >> That'll also give you time to get with

[1:48:42] someone who's used it a lot and like make a plan. You know what I'm saying?

[1:48:46] » Hug Matt some more.

[1:48:50] What's wrong, Jim? >> It's the money thing. So, why couldn't

[1:48:55] we have why couldn't we get

[1:48:59] one Marshall County to

[1:49:02] partner with us on this and get the city of Plymouth to partner with us

[1:49:07] to help split up that >> We will. Can you even do that?

[1:49:11] » It affects the cost because you're adding because we license per entity. If

[1:49:15] we were to add three more entities to it, it affects

[1:49:19] the cost that we're looking at. >> They're lumping the Tourism Commission

[1:49:24] and Visit Marshall County together because we are connected.

[1:49:28] » Yes, you guys are essentially the same organization.

[1:49:31] » County, all right. >> I mean, it's

[1:49:33] They're not connected. >> They're not connected, but it's still

[1:49:35] the county. >> It's the scope of how the work how the

[1:49:38] data is being used as well. So, our pricing goes off of what the business

[1:49:43] is, the scope of the work that it's being

[1:49:45] used, and remaining equitable amongst that customer base in that region that

[1:49:49] does that same >> If If she's the only one that's pulling

[1:49:52] that data for One Marshall County, why couldn't she do that?

[1:49:57] » Because the scope of that would then go to additional parties to be used in

[1:50:00] other ways.

[1:50:04] For like example, Marshall County Economic Development is a part of One

[1:50:09] Marshall County. The lens of how the data is being used

[1:50:12] for tourism versus economic development is different. So, if Economic

[1:50:16] Development was to use it, then that would account for a second

[1:50:20] organization using it outside of a different scope that would need to be

[1:50:24] added to that agreement.

[1:50:38] » I put the motion out there. >> I'll I'll second your motion.

[1:50:43] » We have a motion and a second.

[1:50:46] All in favor? >> Aye.

[1:50:49] » Aye. >> Aye.

[1:50:50] » All opposed? >> Opposed.

[1:50:53] » Orpheus Snow. I love it. I I said I'll go for search for snow. I

[1:50:58] love it. >> We have four to one, so the motion

[1:51:01] passes. So, we

[1:51:03] » But you are heard, Jim. Jim, you are heard.

[1:51:06] » I feel bad, though. >> Well, I I mean, it's fine.

[1:51:10] » I know. >> And And if you guys have any additional

[1:51:13] questions, um Matt has this presentation. So, feel free to look over

[1:51:17] this presentation. I'm trying to get to the end so you guys can see my contact

[1:51:21] information as well. So, all of my contact information is on

[1:51:26] there as well. My cell number and my email. If you guys have additional

[1:51:29] questions over the next couple of weeks, over the next couple of months, let me

[1:51:33] know. What I'll do on my end is I'll get the formal agreement together. Um

[1:51:39] one of the things that I'm going to be asked is if signature, we've had a vote,

[1:51:43] but if signature, I'm assuming that you would be the signer on this,

[1:51:46] could happen outside of a formal uh committee meeting. Okay. So, I will then

[1:51:52] get with you >> We just need to add to the motion

[1:51:57] that I would sign on behalf of the Tourism Commission.

[1:52:00] » I add on that Matt will sign on as the president of the Tourism Commission.

[1:52:06] » Taken.

[1:52:09] » All right. Words are tracing. >> So, I'll work I'll work to get that

[1:52:12] finalized over the next day or two here and get with you and Andrea and we'll

[1:52:15] get that finalized, but um if there are any questions, please feel free to reach

[1:52:20] out to me directly um and I'm I'm more than happy to answer

[1:52:23] them to the best of my ability. Uh but I really do appreciate everybody's time

[1:52:27] tonight and I'm looking forward to our partnership.

[1:52:31] » Thank you, Matt. >> Thanks, Matt.

[1:52:32] » Thanks, Matt. >> Matt, I will give you your mouse back.

[1:52:37] » [laughter]

[1:52:40] » There you go. >> Thanks. Great. Just Good to meet

[1:52:42] everybody. >> You too.

[1:52:45] Yeah. >> Um

[1:52:47] One last thing just what we'll do is we'll

[1:52:51] table the discussion on the agreement >> have that.

[1:52:55] » You have that? >> Yes.

[1:52:56] » We'll table the discussion on the agreement with

[1:53:00] the commission and Visit Marshall County to our October

[1:53:03] 22nd meeting. >> Okay, hold on. I got to write that down.

[1:53:06] Are you writing it? >> I'm pretty sure as a piece of the pie.

[1:53:09] » You're talking too fast for Jill. Hold on.

[1:53:10] No, you're good. >> Okay.

[1:53:12] Um and then

[1:53:16] I think maybe I didn't send any emails.

[1:53:18] » October 27th about everybody. >> Thursday.

[1:53:20] » Matt Riffle was offered a position on the board.

[1:53:23] » Jeremy. >> Jeremy, sorry.

[1:53:25] » Jeremy Riffle. >> But he had I had to back off that offer

[1:53:29] because with the statute in place the way that

[1:53:33] it is, if you work in a hospitality industry, you can live anywhere in the

[1:53:38] state of Indiana. If you do not, you have to live in Marshall County and

[1:53:42] unfortunately, he lives in Kosciusko. >> He would have been awesome.

[1:53:46] So, back to square >> We are still back to square one looking

[1:53:49] for an additional board member. >> All right, I tried. And what about the

[1:53:52] what the guy that does the Summer Fest in Bourbon?

[1:53:56] What's his name?

[1:53:59] Lonnie. >> No.

[1:54:03] » Why not? And no. This room is still live. Want to

[1:54:08] Okay. >> He wouldn't do it anyway.

[1:54:09] » We still have Andrea. She has to give a quick update.

[1:54:11] » Oh, that's right. Okay. >> Well, I thought of the guy

[1:54:15] » candidates. >> Yeah. Yeah.

[1:54:18] I just like cuz he was so involved in Bourbon, but

[1:54:21] » He is, but he wouldn't he wouldn't want to do something like this because of the

[1:54:24] the automation and all these things. This is not He does his own thing.

[1:54:28] That's his thing that he does and that's it.

[1:54:29] » It's good to know. Um

[1:54:33] yeah, updates. Um well, we had Blueberry Festival. We had our booth over at

[1:54:38] Blueberry Festival where I was conducting a three, four question survey

[1:54:43] to guests of the festival and we were also mailing

[1:54:49] postcards all over the world and it's been pretty slow being housed at

[1:54:55] the Marshall County History Museum, but I had 50 postcards.

[1:55:00] And then we also had 50 bags that had the state of Indiana with Marshall

[1:55:06] County identified via a heart. And then the other one was uh blueberry.

[1:55:12] And if you completed the survey and you send out a letter or um follow us on

[1:55:18] social media and complete the survey is actually what I was pushing.

[1:55:23] Um, then you can take one of our bags and I

[1:55:27] put some information in there of like events coming up uh here in Marshall

[1:55:31] County as well. Um, we got

[1:55:35] but anybody could do the survey. Um, we had 93 complete the survey. And

[1:55:42] now I did give Tracy a few of the bags uh and

[1:55:47] and [laughter] um and uh

[1:55:50] small-town Indiana Toby uh one of the bags. So, that would account for my

[1:55:54] seven missing ones. But, those 93 people completed the survey, which was great.

[1:56:01] Um, I also got to talk to much more than the 93 people uh outlined here in the

[1:56:06] survey. And um

[1:56:09] a lot of them would come back for another festival. They also loved all

[1:56:13] the festival food and all the different options for entertainment. So, it was

[1:56:18] great to get to uh just be at the booth and talk to the

[1:56:21] visitors. Um, Toby did a bunch of live videos and

[1:56:26] stories, and he also tasted some of the tenderloins at the festival. He also

[1:56:32] went to Hooples, which did not I don't know if it wasn't released yet

[1:56:39] um that tenderloin review, and Pagan N Pan um which is usually in Culver, but

[1:56:45] they happened to be at the Mayor's Summer of Music.

[1:56:48] So, I just gave him a bunch of restaurants that uh that have

[1:56:52] tenderloins, and then I let him kind of decide where to go.

[1:56:56] Surprisingly, Ralph Smith's tenderloin didn't rank as well, but he's been in

[1:57:01] the game for a long time, so I thought it would do better than it did.

[1:57:04] But um Pig in a Pen got a nine, so that was cool.

[1:57:08] Um of someone from Walmart or Walmart from Elkhart come to the pub because

[1:57:14] they saw his video. >> Oh, yeah.

[1:57:16] » to let you know. >> Are your tenderloin sales still good?

[1:57:19] » Yeah, they're still strong. >> Still strong?

[1:57:21] » Yeah. >> The Toby effect.

[1:57:23] Um But

[1:57:25] yeah, being my first blueberry festival weekend, I in the future of course will

[1:57:30] share that booth time with board members as they want to if they want to come to

[1:57:35] the booth. Um board member Jim, that's his name online,

[1:57:39] um really helped me a lot with collecting content throughout the

[1:57:42] weekend, creating content throughout the weekend. Uh we went in a helicopter, he

[1:57:47] went to the mayor's summer music, he also went to the parade. Those were

[1:57:51] events Yeah.

[1:57:53] » He was everywhere. >> Yeah.

[1:57:55] » I would say this moving forward >> Yeah.

[1:57:57] » I think it becomes an expectation of your board

[1:58:01] your board >> Yeah.

[1:58:02] » that they are there. >> Yeah.

[1:58:04] » That needs to be something >> And as I mentioned, they did offer they

[1:58:08] wanted me to create a sign-up sheet and I just I've done that so many times in

[1:58:12] the past where I'm I've got the sign-up sheet and then it turns into one more

[1:58:15] thing I need to manage and if they're not there at the time they said, oh hey,

[1:58:19] are you coming? And also training them on the booth. Samuel kindly came and did

[1:58:24] a shift at the booth. He opened it up and it was after I had

[1:58:29] shut it down for the day and I come up to him, I see him standing there and

[1:58:33] he's got, you know, the pens all over the table and he's got bag in each hand

[1:58:38] and he's like he's trying to hand the bag to people. I got there right in time

[1:58:42] though. And I was like, Samuel, what are you doing? He's like, well, I'm having

[1:58:47] people fill out the postcards and then I was going to give them a the And I'm

[1:58:50] like, no, like they got to do the survey and follow us on social media." So,

[1:58:55] training the board members on like what I was doing at the booth.

[1:58:59] Um but I have been kind of like

[1:59:02] just running to keep up with everything. Uh the the two the two videos a week and

[1:59:08] all of that and with blueberry being my first time, it was a lot of um just

[1:59:12] trying to keep up. >> Those videos are great, Andrea.

[1:59:15] » Yeah. >> Keep going. Don't stop. Just

[1:59:17] » I know it's going to get tougher. >> Yeah, I know.

[1:59:19] » It's just so much time. But you can spend so much time.

[1:59:23] » They the editing part of that.

[1:59:25] » Yeah. >> She's Yeah, it's huge.

[1:59:28] » So, I do have somebody that um she's willing to volunteer part of her time to

[1:59:33] help with the editing. I was going to give her a sample of content and see

[1:59:39] what she does with it and then present it at our board meeting and see if she

[1:59:42] might be the right fit for an editor. Um it's a younger girl. She's in her 20s

[1:59:48] and she's got a great online presence on in her own right. So, I thought she

[1:59:53] would be a good fit and she also fits like the style of what I'm going for. Um

[1:59:57] so, that will help immensely to just have somebody to edit and it won't

[2:00:02] change the style of like what I'm doing. Maybe it'll make it better. But um I

[2:00:07] think people have really liked and responded to

[2:00:10] uh how I present things on the screen and everything and linking it below. Um

[2:00:15] hopefully >> What's that?

[2:00:17] » Your humor. >> The humor. So, yeah, I do need to

[2:00:21] get a good night's sleep in order to keep

[2:00:23] that up and four shots of espresso. That's the

[2:00:27] That's been the Yeah.

[2:00:30] Um but

[2:00:33] yeah, uh that partnership with Toby was great. Uh

[2:00:37] we just submitted our next ad for Travel IN Magazine.

[2:00:41] Um and then they offered us like an additional space to promote wedding

[2:00:45] venues in the area or just having your wedding in Marshall County. And it looks

[2:00:49] like the board did vote yes on that for the extra

[2:00:52] little advertisement. Um, I'm also still talking with

[2:00:58] uh in Indiana magazine. Nate Spangle was at Blueberry Festival.

[2:01:03] » Mhm. >> He did the

[2:01:04] » He did our pie eating contest. >> pie eating contest

[2:01:07] » We're going to do it again next year and he's going to be the host next year,

[2:01:09] too. >> He tried

[2:01:10] » He didn't bring Joey Chestnut though, did he?

[2:01:13] » No. He brought a young lady with him though.

[2:01:17] » So So Joey Chestnut lives in Indy. Joey Chestnut who does the hot dog eating

[2:01:21] contest every year, he lives in Carmel. Yeah.

[2:01:24] » So and they're friends. So he was going to bring him, that's what he was trying

[2:01:26] to do, but it was like it was all a big secret, but he couldn't didn't have him.

[2:01:30] » Yeah. And then um

[2:01:36] Samuel and I, we're working on updates to the website. That's been something

[2:01:41] that I just am struggling to um

[2:01:45] update certain parts of it because I don't have the information from the

[2:01:48] businesses. But like for example, I have a meeting set up with the people who own

[2:01:53] Roxy's in um Bremen. And they're also involved in Carmens, I

[2:01:58] think. The Roxy's scoops, heavenly scoops.

[2:02:03] Well, they have two places in Bremen. I don't know if it's Carmens, but

[2:02:07] um just meeting with those people and figuring out what they want their page

[2:02:10] to look like. I wish they could just access it and update it themselves, but

[2:02:16] I don't know, you know. Are there any other questions though? If

[2:02:20] you Have you guys seen anything that's good or

[2:02:23] do more of this? >> Good.

[2:02:25] » Andrea, nothing's been good. >> It's all been good.

[2:02:31] » I'm really trying to >> How do you feel? Do you You enjoying it?

[2:02:34] » Yeah. Yeah. I'm enjoying like getting to know more of the county um

[2:02:39] or things to do than I realized and going into the fall I'll be like I said

[2:02:45] focusing on places to stay. So just trying to

[2:02:50] get some stays at certain locations for starters but I know Jellystone their

[2:02:57] season ends in November. But they're

[2:03:01] I think they have a really cool event in in September for Halloween where they

[2:03:06] drop candy out of a helicopter. I can't get enough helicopters.

[2:03:10] So >> [clears throat]

[2:03:11] » that was >> up in the meeting.

[2:03:12] » so comfortable in there. >> gosh. I thought I would have done

[2:03:15] better. >> You've got some some events coming up

[2:03:18] or still going on. You've got you've got trick-or-treat trails that you

[2:03:22] » Oh there's so much in October. I just mean if I'm going if I start doing

[2:03:27] places to stay I might do Jellystone in the beginning before their season ends

[2:03:32] so that I can highlight something cool that's going on there.

[2:03:35] » You're turning in your expenses to get reimbursed for

[2:03:38] » Next meeting I will be. So

[2:03:42] It's not it's not a ton but yeah. >> I'm just I'm just I'm reminding her that

[2:03:47] she needs to make sure that she's turning in her expenses for that stuff.

[2:03:51] » Yeah. >> Who's the treasurer for that?

[2:03:54] Amy Beacham >> Isn't there a way that you could give

[2:03:56] her like Blueberry gave me a card? >> I have a card.

[2:04:01] » Okay. >> They want like everything I don't know.

[2:04:03] Sometimes I do break the rule like I like to get it all approved before and

[2:04:08] like getting the tent I was supposed to get the tent through Bowen. I have like

[2:04:12] a branded Visit Marshall County tent but it wasn't done in time cuz they were

[2:04:17] behind just they were busy with Blueberry Festival.

[2:04:20] But um I had to get a tent and then I bought a

[2:04:25] mailbox because it made sense with the whole setup and

[2:04:28] it caught people's attention so it worked and but that stuff I'm not like

[2:04:32] spending $5,000 on my card or anything. It's just little things that I needed in

[2:04:37] the moment that I couldn't put on my own.

[2:04:39] » Make sure you get reimbursed for that, Deborah.

[2:04:40] » Yeah. >> Yeah. All right.

[2:04:42] » All right. Last thing I have real quick. Um I've got a little bit of a budget for

[2:04:48] Monday. Council.

[2:04:51] » Mhm. >> Um unfortunately, I won't be able to be

[2:04:53] here for it cuz I already had a prior commitment for the radio.

[2:04:57] So, I will be putting together a budget and just sending them a letter from me

[2:05:01] apologizing for not being here. Um but that being said, I wanted to

[2:05:05] verify >> [clears throat]

[2:05:08] » budget piece on the bottom. Did we switch that to 50/50

[2:05:13] with the thought that if we needed to put more towards

[2:05:17] Visit Marshall County, we would. I don't know if we did, but I do think we

[2:05:21] should. I think that

[2:05:24] they need to focus on the marketing stuff and we focus on the big tangible

[2:05:29] things, which we've been doing naturally, but it does make sense.

[2:05:33] » like the break and if we're capped on our budget

[2:05:35] » if somebody comes and asks for and and we're starting to feel that budget

[2:05:38] crunch, which you know, we don't have one of those

[2:05:41] right now. >> Not at the moment.

[2:05:42] » But if we do, then we just be honest. Like not in this cycle. You know what I

[2:05:46] mean? >> But the 50/50, we're good on the 50/50

[2:05:49] and my

[2:05:50] » My vote would be 50/50. I don't know if everyone I don't know if

[2:05:52] » It's 60 cuz right now it's 60 the way it's set up on this budget is it's 60 to

[2:05:57] Visit Marshall County, 40 stays with us. >> Yeah, I think you're good with 50/50.

[2:06:01] » I think that's better. I thought it was we switched it to

[2:06:05] » No, I'm sorry. I I think we should leave that. I think we should leave it

[2:06:08] » to leave it that way? >> Yeah, I think we keep 40 and give them

[2:06:10] 60. Yeah, sorry. >> I thought we were already 50/50. So.

[2:06:15] » Yeah, I did, too. I thought our was more I can go back to my minutes.

[2:06:20] You were here for that. >> Double check it for I'll write

[2:06:22] » I was here for that. It was before. >> we I thought we were I thought it was

[2:06:25] inverse. I thought we were 60, they were 40, and then we pushed it to 50/50.

[2:06:30] » Cuz >> we I think we're going for

[2:06:32] » It was >> we were 60, they were 40. We switched it

[2:06:34] to >> Okay, so you're saying we could have

[2:06:36] done a 20% pivot, not a 10. >> That's right.

[2:06:39] » Got it. Okay. >> We did I thought

[2:06:41] » You should do 50/50. >> Okay. It should be 50/50.

[2:06:43] » 50/50. >> It's pretty easy, too. I mean, you know.

[2:06:46] » Got it. >> Like I said, we were never

[2:06:49] » we put a motion through on that? >> Okay, hold on.

[2:06:51] » Just to verify. >> Is that old business?

[2:06:54] » Yes, motion to make sure that that's 50/50.

[2:06:59] Second. >> Anyone anyone?

[2:07:01] » Second. >> There you go.

[2:07:03] » I. >> No, no, Jill said second.

[2:07:05] » I'll second, Jill. >> Okay.

[2:07:07] » All in favor? >> I.

[2:07:08] » All opposed? >> Oh, I

[2:07:11] » I I was going to >> any money. I don't need to put a motion.

[2:07:13] I don't need to put the motion. >> I just

[2:07:14] » I do make a motion to adjourn, though. >> Wait, the money is accurate. Hey, I did

[2:07:18] get a copy of the she sent me. >> you put it

[2:07:22] » Yeah, but I'm saying it is accurate if you guys got to check it. Cuz I couldn't

[2:07:24] access it for some reason. >> Why are we meeting in October? Cuz this

[2:07:29] was just a >> emergency meeting for him.

[2:07:31] » Oh. >> Keep it up. Good stuff.

[2:07:34] » Hey, did you ever do the do >> I'm not going to be here, though.

[2:07:35] » Do it, Liam.

Marshall County's Personal Meeting Room

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