[0:00] Okay. Uh, welcome everybody. I'd like to, uh, call to order the, uh, Oak Point

[0:08] Economic Development Corporation and Municipal Development District meeting.

[0:13] Uh, we have uh, one, two, three, four, five. So, we have a quorum.

[0:20] So, we have a quorum present and we'll start the meeting at six o'clock.

[0:28] and Mosen, would you lead us in the pledge of pledge of allegiance?

[0:34] » Okay, >> Betsy,

[0:36] » you're on. >> All right.

[0:38] » I pledge algiance to the flag of the United States of America and to the

[0:42] republic for it stands one nation under God, indivisible with liberty and

[0:48] justice for all. I aliance to the Texas one state

[1:03] pledges on it next time.

[1:10] » Okay, item number three. Oh, by the way, I want to welcome our new board member,

[1:14] uh, Christine Brown. >> Thank you for joining us.

[1:17] » Christine, >> CHRISTINA, I'M SORRY.

[1:22] » [applause]

[1:25] » WE'LL MOVE ON to um agenda item number three, public input. Uh it doesn't

[1:31] appear anybody's here, so we're not going to have any public input tonight.

[1:36] We'll move on to agenda four, consider and act upon the minutes from the July

[1:41] 14th, 2026 regular EDC meeting.

[1:47] take a minute. Review those uh minutes and then we'll look for a motion.

[1:52] » I move to approve the minutes from the July 14th regular EDC meeting. I'll

[1:57] second. >> Thank you. So, we have a first by Debbie

[2:02] and a second by Betsy. All in favor? >> I. Motion passes.

[2:13] Item number five, consider an act upon the June 2026 financial report of Ypoint

[2:19] Economic Development Corporation.

[2:24] » City Manager, please. >> Thank you. Um, you [clears throat] have

[2:27] the information in your packet um in front of you. Uh, we are basically

[2:32] coming up well, we are coming up to the end of the fiscal year. Uh so once we go

[2:37] into uh our next fiscal year which uh the current year ends September 30th,

[2:42] the new year begins fiscal year begins October one, you'll still see um uh some

[2:49] data from the last fiscal year because our data trends a bit behind. Um

[2:54] everything is trending normally. The the one item though I will will call out um

[2:59] something we've discussed about or discussed in the past is you can see um

[3:04] uh under um [clears throat] uh uh your expenses um professional

[3:11] services we are coming up on the limit of that um we are going to have some uh

[3:16] we may have another invoice or two um for the end of the fiscal year um and

[3:22] depending I don't expect it to be a significant amount account. Um, but it

[3:27] may require me to transfer um between line items within the budget uh to cover

[3:32] it. But if it if if it does require um uh um a few extra or a few additional

[3:39] dollars, I don't expect it to be a significant amount of activity dollars

[3:43] based on the activities at the moment.

[3:49] » Who do you anticipate those invoices coming from? our um economic development

[3:54] uh consultant uh Mr. Chen Petty

[4:01] » and there's no action required on our part to do that. you can just answer.

[4:08] » I just wanted to call it out. It was an item of discussion before

[4:12] » and since we are getting close to that upper limit

[4:16] » hopefully that'll ask me to the next uh 30 days or so, but [laughter] we'll see.

[4:24] » Any further discussion? Any more questions for the regarding the

[4:28] financial report?

[4:34] Okay. Nope. We're not required to act on that or approve that. So,

[4:39] we'll move on to agenda item six, which is review and discuss the Oakpoint

[4:45] Income Development Corporation business plan goals and strategies.

[4:50] » Sure. When we last talked about this, um, uh, you all had some questions about

[4:55] sort of how we were keeping tabs or measuring certain items. So, McKenzie um

[5:02] has gone back and um added the wheel into that. We h we will um call out or

[5:09] go through some highlights of some specific items. Happy to answer

[5:12] questions on any of the items. Um I know that this is an important uh topic for

[5:17] you for the EDC. We will continue to provide updates. We're going to start.

[5:22] I'll let McKenzie kind of share some of the work that she's done, the

[5:26] conversations that she's had, and then we'll happily answer questions.

[5:31] » Sorry. >> No worries.

[5:33] » Good evening everybody. Um, so basically our goals are going to start

[5:39] on page 24 of the business plan packet. I know it's kind of large. Um, and so we

[5:44] have a lot of things that are currently in process with a lot of the commercial

[5:47] development that's happening within the city right now. So, we've gone in and

[5:50] revised um some of essentially what we're looking at on the metric KPI side.

[5:56] And so, we've made sure that we're including a lot more um in progress

[6:00] aspects of that within those measures. Some of the other measures um that

[6:05] Councilman Wiler or I guess director Wiler in this aspect and I spoke about

[6:10] um are pertaining to goal two with those really specific u metrics as a number of

[6:16] developer agreements per month as well as number of conferences attended per

[6:21] year um number of site selector events attended per year. And so really what

[6:25] we're going to do um is work um as city staff to look at if those metrics are

[6:30] going to be really reasonable for us to report on. Um we know that we are having

[6:35] conversations with developers. However, how many times those are happening per

[6:39] month or versus how many times those happening per quarter? What is kind of

[6:43] the difference? And is that metric expansion going to be more feasible for

[6:47] us in the long term when we're continuing to have all of these

[6:50] developments happen? Um, some of the other goals that Councilman Director

[6:55] Wiler and I talked about specifically pertain to the EDC bylaws. That's going

[7:00] to be kind of a larger project that we're undertaking with the business plan

[7:03] just because they haven't been revised since about 2014. Um, so it's going to

[7:07] be a lot of revision, a lot of combing through happening with that here at city

[7:11] hall. Um, with some staff members. I will be emailing you guys later on

[7:15] tomorrow kind of a copy of the EDC bylaws for you guys to go through. Feel

[7:20] free to make comments on them. and shoot them back over to me with any kind of

[7:23] edits that you guys have. I definitely want you guys to have as much input and

[7:27] say into the modernization of that as possible. On our end, what I'm going to

[7:31] be doing is looking at a couple of other EDC corporations in the area and kind of

[7:36] the bylaws that they've adopted. Our limit time frame wise is going to be

[7:40] probably within the past five years on that, even probably going to three years

[7:44] if I can find any um to really see kind of what other EDCs are focusing on in

[7:49] the area. And then we're also going to be looking at some other cities that are

[7:53] similar to Oak Point and what we can offer and provide. Um, so that is going

[7:57] to be kind of our next largest step. Um, out of all of these, I do think it's

[8:01] probably the largest project that we're going to be undertaking. And then

[8:05] another one that we can discuss now or do you want to discuss later? Um, so

[8:10] another kind of aspect of the business plan is these EDC binders that would be

[8:15] available to you guys to have here and possibly um use just kind of personally

[8:20] to categorize things, organize things, make sure things are put together. I did

[8:24] want to get some input on you guys. Um, and that can be something I include in

[8:28] that email sending out with the EDC bylaws on what you think you would want

[8:32] as an EDC director member to be included in that. Along with that, I'm also going

[8:37] to be doing some of the same exact research that I talked about before and

[8:40] looking at other EDC's, what they want included. Um, right now, kind of our

[8:46] basis of what we're going to be putting in there is that we have some material

[8:50] related to like commercial development. Um, it's a little bit dated. It's from

[8:54] 2026 of this I mean January 2026. Um, and so we are looking at seeing if we

[9:00] can work with anybody to modernize that, update that a little bit before we start

[9:04] including that. Um, other than that, we have our code of conduct that we updated

[9:09] recently that we're going to be including in that. We also have all of

[9:12] our boards and commissions handbook stuff that we're going to be including

[9:15] in that as well. Um, other than that, I don't think we really

[9:20] have anything else. So, if you guys have any kind of ideas or any kind of inputs

[9:25] that you want included in that, um, feel free to let me know. Obviously, we're

[9:29] going to be including some agendas in there. That way, you guys can just kind

[9:32] of have it all in one place. we have a lot of um goals and metrics around

[9:37] marketing materials and brand development. So when we start kind of

[9:40] dipping our toes in the water into that, you'll find that material available

[9:44] within the binder as well. Um but that's kind of the way that we're going right

[9:48] now. Any questions?

[9:51] » I have a question. Absolutely. >> On the consensus building topic that you

[9:56] talked about under the goal one. >> Yes. And you talked about like keeping

[9:59] track of how many contracts and all. Is this I mean is that really a

[10:04] quantifiable measure per se or is it just like the tick mark? I mean we don't

[10:09] want to get in the business of just like >> Yeah.

[10:12] » Keeping trend I mean is a five minute conversation the same as a 30 minute

[10:17] discussion? >> Yes. And so there's where quantifying

[10:21] those things get to be tough. >> Exactly. And I think that's another

[10:24] deeper discussion that Noah and I need to have because he's really the one

[10:27] that's having those conversations. I'm not calling me up and like, "Hey,

[10:30] Mackenzie, I want to talk to you. Put mark in this."

[10:33] » Yeah. Um, and so that's another discussion that we do have to have

[10:36] together as staff and like what we really want to consider a conversation.

[10:41] Um, another thing that Dragon did talk about is kind of expanding the

[10:46] conferences and kind of like combing the internet on some conferences for EDC

[10:50] stuff that would be available to you guys. I think are great. And we do

[10:54] qualify for some scholarships through TML, which is the Texas Mun School

[10:57] League if you're unfamiliar with that. That would provide for um members to be

[11:02] able to get those paid for by TML. So, I'm going to be looking into some of

[11:06] those and some other conferences. Um so that way we can just expand out our

[11:10] education as much as possible. >> And just going back to to the

[11:14] developers, right? I mean, you know, I think part of that conversation is do

[11:20] you care that I had three conversations or 23 conversations or do you care that

[11:24] I'm having conversations, >> right? Right. That's why I'm saying tick

[11:28] marks, I mean, don't do much. >> Exactly.

[11:31] » Yeah. >> As far as value added, right? Sometimes,

[11:34] » you know, and I also think we we need to look at it too in sort of the context of

[11:37] things with limited commercial opportunities. um our largest commercial

[11:42] properties have you know very large reputable national broker bro bro bro

[11:46] bro bro bro bro bro bro bro bro bro bro bro bro bro bro bro bro bro bro bro bro

[11:46] bro bro bro bro bro bro bro bro bro bro bro bro bro bro bro bro bro brokers who

[11:47] are doing that right >> um and so um you know

[11:52] » we're kind of >> in a traditional sense you know I'm not

[11:55] necessarily the first call that uh or second or third call that um a

[12:00] prospective business may be making because um of the limited area and the

[12:04] fact that um they are represented by very large hooks of recorders

[12:08] » that that was kind of My point was yeah, >> we're we're kind of a little unique in

[12:13] some of those perspectives >> in lots of things. Yes.

[12:15] » Right. Right. Everything. >> Yeah.

[12:18] » That should have been a goal. [laughter] >> Recognize our uniqueness.

[12:23] » And that goes into like the expansion of like do we really care if it's monthly

[12:27] or do we just want to check in every quarter?

[12:29] » Yeah. >> Okay. You know, I mean, just sorry to to

[12:34] belver this, but you know, because of the limit the limitations that we have,

[12:38] you know, a lot of my calls are with the same ones over and over and over again.

[12:42] » Correct. Yeah. >> I think the main objective is we're just

[12:47] being productive and assertive wherever, you know,

[12:52] » proactive wherever we can be. >> Absolutely.

[12:54] » And I think my staff can attest um amount of time I spend on the phone with

[12:58] how much they're trying to get me for other things. He also walks [laughter]

[13:00] around while he does it. So, it's just like a game of where's Noah?

[13:04] » You need a tracker. You haven't put an Apple tracker on yet.

[13:07] » I haven't convinced him of it yet. >> Right. I know. I try to get us to do

[13:13] like a city staff like walking thing for one month and I was like, no one would

[13:18] blow us out of the water. [laughter] >> Okay. Thank you.

[13:21] » Yeah, of course. So somewhere in the past we have talked

[13:27] several times the EDC in in some of these joint meetings that we've had

[13:33] we've talked about uh sorry turn my hearing aids off.

[13:42] um about how we're going to set ourselves

[13:47] apart from looking like 380 and Little M with all the different

[13:56] building architectural elements if there's any way we can try to bring that

[14:02] into some consistency. And now that I see item five coming up

[14:10] um on the uh development report,

[14:18] you know what I what I would like to see

[14:24] um is some kind of architectural consistency because I I know one of our

[14:30] consultants brought out color palettes and kind of building material. samples

[14:36] and tried to in institute that into the overlay district, you know, if we

[14:41] possibly could. But if if we have any leverage

[14:47] on any of these developers to help us create some uniformity in

[14:54] architectural elements so that when people drive down 720 they get the feel

[15:01] that they're driving through a downtown area of some sort. They're some

[15:06] consistency with buildings. So >> I saw that, you know, it it seems like

[15:12] that should be somewhere in these in these goals and it may be, but I didn't

[15:17] see a jump. >> Yeah, there are significant limitations

[15:19] on that. Um uh the state several years ago um through legislation removed a

[15:24] city's ability to sort of dictate, you know, building materials, how much, you

[15:29] know, masonry, glass, metal, um etc. you can use. Um and so um without that

[15:36] there's not a lot you know localities can do. We do have a 720 overlay um

[15:41] that's been put in place and recently it was updated um uh as we dealt with the

[15:47] commercial projects on the west side of 720. Um but um you know we aren't in a

[15:53] position um you know to say you know we like these colors, we like these

[15:58] materials. um you know we do have conversations with developers when they

[16:02] submit or they talk about projects and we try to encourage um features and

[16:08] charact uh and other traits to differentiate that product. Um, but one

[16:14] of the big drivers of that is typically in exchange for doing some of those

[16:19] things, the locality is putting in something, right? Maybe um, uh, it's a,

[16:25] you know, reduced price on land or, you know, some sort of incentive. And those

[16:30] are things that are really hard for us to do because we don't really have land

[16:34] and we don't have deep pockets. And, um, so, you know, there's not a lot that you

[16:40] can do. Now, um Brian, uh works um very hard and uh in his conversations with

[16:47] developers and the the items that he takes forward to planning and zoning to,

[16:52] you know, look at you know, different things for bu building articulation. Um,

[16:57] you know, we've got a commercial project, um, that you referenced number

[17:01] five coming up where, you know, I think, um, they probably thought I was a broken

[17:06] record where I said you've got to have like, you know, an incredible amount of

[17:09] landscaping. um you know but at the end of the day the thing the other piece

[17:14] that makes that difficult is um you know developers are

[17:22] not always willing or wanting to spend a whole lot of extra money and you know

[17:26] it's also what the market will dictate because if they're spending a lot more

[17:30] money creating something that's very different um and different typically

[17:35] costs more money um then they've got to charge higher prices or higher rents um

[17:40] which makes it harder for them to you know lease up or lease out those spaces.

[17:44] Um you know we we do everything we can as a staff with the tools and resources

[17:49] that we have. Um but you know we are again unique in terms of our limitations

[17:54] on what we can offer. Um as well as you know how we can kind of make things uh

[17:59] marketable and competitive within the marketplace that we find ourselves in.

[18:03] as you mentioned, you know, we're sort of sandwiched between 380 and Little

[18:07] Elm. And um you know, if you have things that cost a whole lot more

[18:14] money for um businesses and developers, they may say, "Well, we're going to pass

[18:18] an Oak Point and go somewhere else where we don't do that." Um you know, there's

[18:23] not a lot of land. um you know the I guess it's the east side of 720 is a

[18:29] fairly you know in the shopping center world a fairly small track of of land um

[18:35] you know so there's not a lot of options and how you can maximize that as you

[18:39] heard consultants share with you how do you maximize um uh you know sales tax

[18:45] per square foot you know when you've got to factor in all the other things um on

[18:50] a on a on a small person um but our best tool is the 720 overlay and I think

[18:55] planning and zoning has been great um in amending that um uh with some uh

[19:01] additional items particularly what was it May April that we went before them

[19:09] » recently um so [laughter] um you know and so we as staff if we come across

[19:15] things that we think we can add to um to improve upon that um we are not shy

[19:21] about coming forward to PNZ and saying Hey, there's another thing we want to

[19:25] add to the overlay. And again, um the commercial properties that are that are

[19:31] yet to be developed on the west side of 720 that Chapperel area, I mean, most of

[19:37] that was not actually included in the original 720 overlay because it came

[19:42] before all of that. And so, um, the most recent, um, 380 agreement that we put

[19:48] forward that's been approved, um, one of the great pieces about that, I mean,

[19:52] they were all great pieces, but, um, one of the highlights for us was that the

[19:56] developers of that agreed to come under or fall under the 720 overlay. So, they

[20:02] now have to, um, meet a higher standard than what was originally, but that a

[20:08] higher standard from what they were originally um, allowed to do. And so,

[20:12] um, you know, while there's nothing yet to show for that, I think that's a

[20:15] fairly significant, um, accomplishment, um, you know, does it go all the way?

[20:21] Uh, no. But I think, you know, also you referenced, you know, that the color

[20:24] palette and some of the concepts. Um I think a lot of those things were you

[20:29] know are great ideas and important ideas but you know at the end they were kind

[20:33] of concepts that were somewhat discussed you know

[20:38] you know in a context or just in a box without kind of considering all of the

[20:41] other things and you know we are again limited in what we can control and how

[20:46] we can control those things. Well, I wish we would at least have a

[20:51] visual or a rendering that, you know, when somebody comes in and approaches

[20:57] Brian, Brian could say, "Hey, would you give this any consideration if we could

[21:04] follow this path of architectural elements? You know,

[21:10] hell, it it it could be a tree on the corner of or a tower on the edge of each

[21:16] building. Or maybe it could be the monument sign that I was going to say.

[21:20] » Everybody, you know, everybody has some uniformity that they have to comply

[21:25] with. >> Yeah.

[21:26] » Rather than, you know, most of the time I'm sure they're just coming in with a

[21:29] preliminary drawing of what they want to do. I wish we could get out in front of

[21:34] that and say, "Hey, we think we should identify Oak Point

[21:40] different than everybody else. Pierce's suggestion. Can you get on board with

[21:44] it?" >> Yeah. So the 720 overlay does have what

[21:46] you're saying. It has uh specifically certain colors in it that it likes to

[21:51] see. Um but again like Noah was saying some the applicability of the 720

[21:56] overlay is kind of a patchwork right now. Um additionally like you said you

[22:00] know there's always the ability for NPDS to have this language and then also to

[22:05] kind of show them hey here's you know if you need a zoning change for your

[22:09] property here is what PNC and council like to see. So those standards are

[22:13] there. um in a patchwork across the city's small commercial area. And then

[22:18] also we still point people who aren't in the 720 overlay. We say, "Hey, here is

[22:22] the standard that everyone else is at. If you have to request any variance,

[22:27] this is what we're going to hold you to if you want to get that." So the

[22:30] standards there in the 720. It's just a matter of getting it to really clamp

[22:34] down on all the remaining properties that it doesn't apply to. Since

[22:39] nothing's really other than the one corner, nothing's really got signage or

[22:43] anything on either side from Mtop to McCormick, could could there be some

[22:48] sort of standardized monument sign because that's you know if

[22:53] » potentially but a lot of cities they have um or not cities a lot of

[22:56] developers and brands they have you know their brands you know for like

[23:00] McDonald's for their sign that's what they want you know so they all you know

[23:05] you might see small variations like Sedona Arizona um but For the most part,

[23:08] they're going to do whatever fills that space and starts the rent checks coming

[23:12] in. You know, like said, the city has very little ability. Yeah.

[23:18] » Okay. Is there like as far as uh parking lot lighting and so forth? Is there some

[23:24] uniformity? >> There is. Yeah. So, we are dark.

[23:28] [laughter and clears throat] >> We got to work on this.

[23:30] » Yeah. The person coming up goes up top. [laughter]

[23:36] » Uh no. So, we have dark sky certification um or certified. We um

[23:42] have the dark sky standards in our lighting ordinance which regulates the

[23:45] temperature of the light. You know, whether it's the really harsh white or

[23:49] the really old school yellow, you know, the warmth and the coldness of it. Um

[23:54] and then there's also like the light height and then also the bleed or the um

[23:58] trespass of the light, how far how intense it can be at the property line.

[24:03] As far as fixturing >> um stop signs and signs within the

[24:10] development or the physical pole and the head of the light, we have no

[24:15] consistency there. >> No.

[24:18] » Like if the maximum height is 75 ft, can we make them all 75 feet or do they have

[24:24] » the maximum height I think is something like 25?

[24:29] » 35. Yeah, it's 25 after the base and the

[24:33] base can only be two and a half feet tall,

[24:36] » but it doesn't regulate what the base is made of. It'll like concrete cylinder

[24:40] or, you know, concrete with this kind of rock on the edge, you know.

[24:45] » So, they could look different development to development.

[24:47] » They could. Yeah. Um, >> so it's too late to include something

[24:51] like that in there. >> And I just don't know that that's, you

[24:53] know, >> the continuity.

[24:56] » I just don't know that that's worth it. You know,

[24:59] all the great places I've been to, I can't recall what the light posts look

[25:02] like. You know, no one's going to go, "Oh, Oak Point." You know, I really like

[25:05] your light. >> You know, it's kind of like residential.

[25:09] You know, usually they establish >> a certain type of uh

[25:14] » Yeah. Whatever. >> That kind of toes the line of the what

[25:18] started that materials bill is cities were regulating what style and color and

[25:23] brand of brick you had to buy. And that's what got the govern the Texas

[25:29] government to say, "No, can't do any of that." So, we would like to not be the

[25:32] next uh case study for the Texas legislature. And I will say just to add

[25:37] to the the legislative part of that, you know, we're coming upon the next

[25:41] session, um we do expect um several pieces of legislation to um further

[25:48] erode our ability to regulate um commercial and residential development

[25:54] um as well as how we use incentives uh for development. um they're um fairly

[26:01] high priority items um for folks who are looking to

[26:06] restrict city's ability to dictate or make maintenance.

[26:11] » So what I'm hearing is really we have really no set plan that can help us

[26:17] distinguish ourselves from the neighboring

[26:21] » we have the 720 overlay. >> Yeah. Okay.

[26:26] Right. >> It's not that we didn't have the ideas.

[26:28] We're restricted from doing some of the things that we have.

[26:31] » Well, it's a combination of that and but >> we're behind the curve and we don't

[26:35] control the the development. >> Correct.

[26:38] » You know, if we had 50 acres that was city owned and we said we're going to in

[26:44] exchange for the 50 acres, James, you get to develop it, but we want you to

[26:48] develop it with, you know, 75 foot tall light post. um you know and all the

[26:54] other things you know water feature and this and you know trees and whatever um

[27:00] you know we just were not in that position. don't have that. And you know,

[27:04] if you want to incentivize that, you may be able to uh entice a developer to do

[27:10] something more. Um but you're going to be pledging future dollars um you know,

[27:15] now uh to do that. And as you know, we're not um a deep pocketed. I

[27:23] understand that. How do you think, as silly as it is, how do you think Little

[27:28] Elm gets everybody to put those silly lights on their building?

[27:34] » I don't know what they have LED lights on.

[27:37] » I know that, you know, LED lights and change color.

[27:41] » They incentivize it. >> Okay.

[27:43] » They truly do incentivize it. And a lot of whenever they go up, you know, it's

[27:47] projects that the EDC is already working with them on. So they incentivize it and

[27:51] it's usually either a part of uh the requirements of their incentive or it

[27:57] goes under their qualified expenditures.

[28:02] » Well and and one of you I don't remember which one of you a few minutes ago kind

[28:06] of muted that you relate to the game. I mean that's you know some of these

[28:11] things we wish you know we had the right step team in place you know a few years

[28:16] ago so we could kind of get ahead of some of these things and we're really

[28:20] we're trying to catch up with what little we have left

[28:28] question here and um correct me if I'm wrong but I was thinking if that u

[28:34] development area wanted to be having some some sort of like a sign of

[28:40] the city. Do we have anything like this monument being built or being displayed

[28:45] at the beginning the entrance of the development that the that area because

[28:50] we know from this point the old point starts like that's a limit and this this

[28:57] spot let alone starts. So, we know like through driving, but not necessarily

[29:03] when we're driving to see. Okay, now we have

[29:07] » we have an Oak Point monument sign that's at the corner of 720 and

[29:11] McCormack um at the moment. That's where it it is,

[29:15] but nothing that sort of delineates your coming in or, you know, leaving.

[29:19] » Um >> well, there's one there's one on Naylor.

[29:21] » Yeah, we have wayinder sign. >> Yeah. Yeah, there there's the recent

[29:24] wavefinding project. Um you'll see them on Naylor.

[29:27] » Um northbound on um Okra Parkway and even southbound it's is it on a pole

[29:34] it's brown >> brown and green

[29:36] » brown and green with like text

[29:45] be something that like statue >> like or is there like most of them do

[29:50] stone monument of some sort is there a way to have just or ask them or somehow

[29:57] incentivize I don't know how we do it, but just like maybe in the corner, you

[30:01] know, it would all of them would have the little

[30:05] » if this is our little symbol, you know, like kind of on the maybe there would be

[30:10] a square on the top of each >> one that would have the oak point just

[30:14] just a distinguishing thing like that that they could do during none of them

[30:18] have signs up yet along there along the bulk of it. if there would be some way

[30:23] to incorporate that into the upper left corner or something, you know,

[30:27] » or the base. Could be the base. >> Base. Yeah. Somewhere on the sign

[30:32] » that just >> one thing that's consistent from the

[30:35] time you hit a point. >> That could be something to talk to

[30:38] because we have our sign ordinance, talk to council about, you know, if you do

[30:41] this, you're allotted so many more square footage of signs.

[30:44] » Exact that or or like that like similar. Exactly like that. You know, just

[30:49] something that distinguishes, you know, like you have a little arch there or

[30:52] something like you said at the base. >> Yeah.

[30:54] » You know, >> just something to distinguish our

[30:58] businesses. >> Absolutely.

[31:02] » Not necessarily the writing, just just the

[31:05] » Yeah. Yeah. [laughter] >> Yeah. Just something that's our emblem

[31:09] kind of thing.

[31:13] » Get a costume for somebody to wear. But anyway, I think that and speaking

[31:18] for PNZ, I think we'd be welcome to look at an ordinance

[31:23] » to incorporate something like that in the commercial.

[31:26] » We can certainly include that in conversation have with folks.

[31:29] » Okay. >> There was something in here about uh

[31:33] unique marketing materials and kind of giving us a a uh

[31:40] a booklet.

[31:44] I'm sorry. >> Page 28, number six, messaging

[31:47] consistency. >> Yeah.

[31:50] I'm just wondering >> message consistency.

[31:54] » Yeah, exactly. And then it goes into more detail somewhere under one of these

[31:59] goals, but just wondering how far off are we on something like that? Yeah, I

[32:05] mean um right now we're not spending a whole lot of time on that because again

[32:10] um our two largest commercial areas have as you know um large commercial brokers

[32:18] and not really spending the time and energies doing

[32:23] something that they're doing on their own and far better than we could ever. I

[32:28] mean just does it make sense to sort of you know duplicate that effort I think

[32:32] at some point in the future um as we have more uh commercial opportunities

[32:38] uh existing commercial opportunities within the community and maybe spaces

[32:42] start to change hands in the future you know we'll be playing a much larger role

[32:47] in um the recruitment of things but right now most of you know most of the

[32:52] calls that I get are from the commercial brokers not specific entities is looking

[32:57] to locate because they've already had those calls.

[32:59] » Yeah. And they're calling because they've already done the research and

[33:02] their demographics and I I understand all that. I just wanted us to have

[33:06] something if in fact we you know we're in a restaurant and it's

[33:12] like hey this is this could work in Oak Point.

[33:16] I'd like to have something to hand them. And I have I have the

[33:20] » right >> you know two or three page marketing

[33:22] brochure. Um, but I I think the other piece to that, you know, because I have

[33:27] um one council member who hands out his cards everywhere he goes, so I have a

[33:31] stack of like I know where he's eaten this week. Um, and [laughter] um, I

[33:35] mean, and my family jokes because I keep a stack of my cards in the car. So,

[33:39] every time we go someplace, I'm like, "Hey, I do the same thing." The thing

[33:42] that I find the most that um, hinders those conversations

[33:48] um is, "Oh, I may be interested in a point. you know, where where would you

[33:52] put me? And right now, I don't have any spot to put them. And so, I would say

[33:58] for all of the places that I've gone to or that I've followed up from the

[34:02] council people's cards of where they've gone to, that is a single that is the

[34:06] thing that kills the conversation. I I don't have a spot, a pad, a vacancy.

[34:11] Nobody wants to build a building or, you know, typically in that that genre of of

[34:16] folks. I I need the commercial folks to come in, build their things. So I have a

[34:21] place to say, "Oh, you know, there's blah blah blah square feet of retail on

[34:26] the east side and, you know, this many sites on the west side." We don't have

[34:31] any of that right now. >> Okay. We should have some ammunition to

[34:36] at least say, "Hey, call Scott at Whitesman because he's working on he's

[34:42] working on something. Call or call so and so. he's working with.

[34:47] » So that's what I do do is I do pass that information on to those folks. So if you

[34:53] you know um because there's several different brokers, I would say the best

[34:57] and easiest thing is if you have those conversations, if you connect me to

[35:00] those people, I will make those connections.

[35:02] » Okay? >> And we can definitely include like a

[35:06] contact sheet for Noah and his information and like the binders and

[35:09] stuff. That way you have it readily available and that way if you have those

[35:12] conversations, then that's just something that you can see right there.

[35:15] for sure.

[35:24] » Absolutely. >> Well, and I think a few months from now,

[35:28] we may be in a very different spot than we are currently,

[35:32] » you know, and so this is a very fluid and evolving

[35:36] » kind of spot that we're in. And so again, I don't want to spend a lot of

[35:39] time doing something for today when in a few months we'll be in a very different

[35:43] spot, >> different strategy.

[35:48] » Understood. >> Okay. So, you're going to send us an

[35:52] email and then we need to follow up with you after that email.

[35:55] » Exactly. So, tomorrow we'll send out an email and we'll have an attachment that

[35:59] will be the EDC bylaws. If you guys want to mark it up on the computer, I

[36:03] definitely recommend that option. That way you don't have to print it out

[36:05] because it's pretty thick. But I understand that not a ton of people can

[36:09] be super comfortable with the computer sometimes and so they like printing

[36:13] things out and writing down comments. Feel free to come back up here, hand me

[36:16] that packet, and I can work on implementing all of the different

[36:19] changes that you guys have. Um, if you want to take about two weeks with it,

[36:24] even three weeks, I can probably turn it around by the next time we have our EDC

[36:27] meeting, just a set of like first round drafts for that. But then that email as

[36:32] well, I'll attach kind of like a link to a Microsoft form where you can put in

[36:37] ideas that you would have for things that you wanted to see in the binder. So

[36:40] if you did want a contact sheet in there for a broker um or a contact sheet with

[36:44] containing Noah's information for you to be able to use in those situations,

[36:47] that's something that you could put into that form. If you wanted to have kind of

[36:51] like general information about what a chapter 380 agreement is, I'm more than

[36:57] happy to do that research for you guys and be able to compile all of that so

[37:00] that way you can have that information for you in that binder.

[37:03] » I think those kind of references would be very helpful. Also, if you send out

[37:08] the bylaws, you said the latest version was 2014.

[37:11] » From what I remember off the top of my head, I believe it was. Yeah, it was

[37:15] definitely in the 10. So are there have you like do you have copies from other

[37:21] cities what their current more current version of bylaws because if we're

[37:25] looking at it cold I'm not sure >> yeah I can definitely

[37:28] » exactly what you know would be well this is still

[37:32] » and our world our city attorney that's one of the areas that he specializes in

[37:37] » is the EDC world and the bylaw so we have we're lucky that we have a really

[37:41] good resource >> okay

[37:43] » because I'm just not sure if I'm looking at it I'm gonna know. Yeah, for sure.

[37:49] » We'll find some that we really like from some other places and share that with

[37:52] you all. James and others and I'm happy to give you guys a stack of my cards. I

[37:57] think at one time you had a big stack of >> I think I'm probably so happy about

[38:00] [laughter] can't >> but um but um you know so that that's

[38:04] something you can do. But like like I said with the the council person who you

[38:08] know grabs cards and napkins I mean I do reach out to everybody happy to do that.

[38:13] Um it's just they got to have a place for them. And if maybe and since Jeff is

[38:18] that who you're talking about is good. If maybe he has one that he thought was

[38:22] like really on point and fairly current that might be a good starting point

[38:25] actually. >> He's right.

[38:28] » Yeah. I was gonna say I mean give us give me a good starting point especially

[38:31] when you said it was kind of a big document. So

[38:35] » I think off the top of my head it's probably about 35 pages.

[38:38] » Yeah. So I I like a starting. >> Yeah. For sure. Absolutely.

[38:41] » Okay. Thank you. >> My printer doesn't even hold 35.

[38:45] » [laughter] >> I know.

[38:47] » I had to load it three times. >> The

[38:52] the the criteria you want to use for to compare this by that we have to get

[38:58] it updated to it needs to be within the state of Texas. It's going to be within

[39:02] certain zip code or what what >> So, do you want to go?

[39:06] » I was going to say we're going to look for cities that are similar in size to

[39:10] Oak Point as well as things that Oakpoint has to offer. And so we want to

[39:13] make sure that anything that we're adopting as a bylaw is reflective of

[39:16] what the population looks like and what we can offer. And so we're definitely

[39:20] going to be looking within the state of Texas because there are specific laws

[39:23] that apply to specific EDCs. We're also considered a type B EDC. So that's going

[39:27] to be another restriction. And that's going to be something that I can outline

[39:31] in the email itself just to keep in the back of your mind while you're looking

[39:34] at all of them. And we'll definitely cross check all those references to make

[39:37] sure that they meet that. on saying that I was thinking to run it with the

[39:40] artificial intelligence to see which one is the closest one which is you know

[39:44] that's >> Yeah. So there are actually different

[39:46] options that you can manually do that in word instead of running it through AI. I

[39:50] personally am not a super big fan of doing that in AI especially with

[39:54] anything that's like a legally binding document. I definitely think that AI has

[39:58] its uses and it's definitely going to be able to catch things that I'm not able

[40:02] to catch after looking at the same 35 pages multiple times kind of thing. Um,

[40:06] but that's definitely something that I would push off towards later. Yeah.

[40:13] [clears throat]

[40:15] » What's a tight B? >> Oh, I get that one. [laughter]

[40:21] » As opposed to an A. I know >> there's an A and a B. Um, and um it the

[40:27] difference is how they how they can use their dollars, okay, for the types of

[40:31] projects. And type B gives you more flexibility in how those dollars can be

[40:36] used. Um, A's typically deal with like sporting venues and larger projects, but

[40:42] not, you know, some of the smaller type things or other things that, you know,

[40:46] we we deal with. And I know many of you are um signed up for the class um this

[40:56] fall. Can't remember when September. Oh, it's coming up soon.

[41:09] Um uh at least three of you are. I can't remember if you are James.

[41:13] » Yeah. >> Um but um they'll go over all of that

[41:17] and actually our attorney will likely be one of the primary speakers there.

[41:23] » So please behave. So in our binder that would be a good

[41:26] thing what >> what you can what a B is and then also I

[41:31] think a good reference is like the the difference in what you can spend money

[41:35] on between the EDC and the MD. >> Okay.

[41:39] » Because I think that's something that comes up when we're talking about

[41:41] budgets sometimes and things. >> I mean just

[41:46] I should have wrote that down in my email but since

[41:49] » I might lose that thought. >> You did write it down. It's next to the

[41:52] email that says you have class, >> right? Yeah. I got to find that note.

[41:56] That post-it note stuck somewhere

[42:04] » municipal development district. We're kind of a dual organization. and I can

[42:09] do. >> And then next week, we'll have an

[42:10] updated business plan with some of our other metrics, kind of looking at the

[42:14] progress that we've done, kind of the conversations that we've had over those

[42:17] like really data driven ones and whether or not we actually really truly need to

[42:22] have it as like a specific number happening per month and so on and so

[42:26] forth. And so you'll see some of those updates as well.

[42:34] Any other discussion on uh agenda item six?

[42:41] » Okay. Did we normally talk about anything that we want to talk about next

[42:47] month? >> Um

[42:50] can we get since that meeting will probably be before

[42:54] » Yes. >> our uh I was just looking at

[42:56] » anniversary. >> Yes. So we're I mean, we don't have to

[43:00] discuss it tonight because it's not on the agenda, but can

[43:02] » Yeah, that's fine. Uh, yeah, we've just I can give a super brief synopsis. We've

[43:08] rebooted the committee. We're basically copying and pasting what we did what we

[43:11] were going to do in June. Um, but we can go over all that next month, talk about

[43:15] rules and all that >> and what we need to do

[43:19] » either with make sure that gets on the agenda for next month. Okay.

[43:26] And if there any other suggestions for next month other than update on the

[43:31] business plan and so forth. >> Um I will not be at your next meeting

[43:36] because it's fall break.

[43:42] » We will miss you. [clears throat]

[43:47] » Anything else? If not, uh I just have just one um general comment.

[43:54] » Sure. >> Uh um just a sort of reminder, right? We

[43:59] do sometimes use code names for some of our projects. Um and um if other folks

[44:06] choose to uh divulge, share, market, whatever they may be, you know, um I've

[44:13] always taken the approach and would ask that you all do the same is that um we

[44:18] will always be the last uh group of folks to either confirm or deny um you

[44:23] know a particular project or entity or anything like that. And so that's just

[44:27] for you all just to keep that in the back of your your mind.

[44:31] » Thank you.

[44:35] Okay, with that, uh, we will adjourn. Let's see. I'll call for a motion to

[44:40] adjourn. Who would like to make that motion?

[44:43] » I'll make a motion. >> We have a second.

[44:45] » Second. >> We have a second.

[44:47] » That's a second. >> All in favor?

[44:50] » I. The meeting's adjourned at 6:44.

[44:57] Sorry.

Economic Development Corporation Regular Meeting

Transcript